SIA Oct & Nov 2011 Supplement for Infocomm MEA

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AUDIO • VISUAL • LIGHT • CONTROL SYSTEMS INFOCOMM MIDDLE EAST & AFRICA SUPPLEMENT MICA (P) 014/04/2011

Dear Visitors, Welcome to the inaugural InfoComm Middle East and Africa exhibition. The solutions in this exhibition focus mainly on Audio-Visual (AV) and Systems Integration solutions that encompass a wide band of segments from education to corporate, government, finance, health, entertainment, retail… and the list goes on. With these solutions almost always working tirelessly in the background, it is easy to not realise the important role that these solutions play. These include management of traffic or security via control rooms that feature large visual screens; PA or evacuation systems in buildings; interactive learning at schools using whiteboards and projectors; energy management at large corporates or hotels via control systems and management software; live digital signages at malls, performance venues and other locations as well as video-conferencing facilities at corporate boardrooms or medical facilities. These are just some examples of how pervasive Audio-Visual solutions have become. The world of AV is also converging with IT thus making AV integral to most segments. While Middle East has been a big showcase of such wonder technologies for some time now, Africa too is coming of age, of late. And what’s better than an InfoComm show to demo them all to you?

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In this special supplement, we offer you a peep into how AV solutions have been impacting various scenarios. Should you want to keep yourself informed about Audio-Visual solutions and understand how they are changing the world around you, do visit our website: www.systemsintegrationasia.com Enjoy the show! Yours sincerely,

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Education

Thomas Richard Prakasam Publisher / Editorial Director Spinworkz Pte Ltd This special supplement is published by Spinworkz Pte Ltd, the publishers of the magazine Systems Integration Asia. Spinworkz is based out of Singapore at 51, Bukit Batok Crescent, #06-10 Unity Centre, Singapore 658077. Tel: +65-63162716. Email: admin@spinworkz.com

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Traffic Management

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I N F O C O M M MIDDLE EAST & AFRIC A SUPPLEMENT

AMX Middle East B ooth Number: E8-20

9 - 13 OCTOBER 2011

AMX Solutions Designed to Simplify Life AMX-me is the authorized distributor of AMX products in the Middle East. Partnering with a wide range of high-end Audio-Visual integrators, we have made it possible for Middle Eastern Countries to be part of Innovation, simplification and unprecedented luxury. AMX’s Solutions made ground-breaking impact around the world, being implemented in flagship locations around the world in higher US government facilities, world-class commercial and residential sites such as White House, PLAZA New York, Emirates Palace Hotel, Burj Al Arab, Burj Khalifa, ARMANI Hotels & Residences Dubai, and many more. At the same time, AMX has been proving its success in Home Automation installations.

Strategy

AMX focuses on developing targeted solutions that meet the ever-evolving technology needs of customers in 14 vertical markets. These are:

Burj Khalifa AMX hardware and software solutions simplify the way people interact with technology. With the increasing number of technologies and operating platforms at work and home, AMX solves the complexity of managing this technology with reliable, consistent and scalable systems. Our award-winning products span control and automation, system-wide switching and audio/video signal distribution, digital signage and technology management. They are implemented worldwide in conference rooms, homes, classrooms, network operation / command centers, hotels, entertainment venues, broadcast facilities, among others.

Vision

Since our inception more than 25 years ago, the vision of AMX has remained the same – to develop innovative technologies that simplify the world.

Mission

To design, manufacture, market, sell, distribute and service the world’s best products and solutions – all designed to simplify life around us.

• Business • Education • Government • Houses of Worship • Entertainment • Broadcasting • Hotels • Whole Home • Home Theater • Multi-Dwelling Units • Private Transportation • Retail • Healthcare • Network Operations Centers AMX Solutions can meet nearly any A/V distribution need through AMX Switching and Routing, Matrix Distributed Audio, Digital Signage, IPTV and RFID systems.

Dealer Training and Support

When it comes to technology, only one thing is certain – nothing stays the same. To stay current, AMX offers in depth training to worldwide dealers via AMX University program. Classes are designed on a customer basis, transferring some of the most complex technology available into understandable, skill-building pieces. AMX University offers several methods of delivery, including classroom learning, live and on-demand online learning, on-demand CD learning and online tests.

AMX recognizes that world-class customer service is not easily achieved. That’s why customer service representatives attend expensive ongoing training. From support to order tracking, dealers know that when they call AMX for help, they will be warmly greeted by a responsive, professional and courteous team member who will work tirelessly on their behalf.

AMX-me Project References

• Emirates Palace Hotel- Abu Dhabi. • Burj Al Arab, Dubai • Armani Hotel, Burj Khalifa- Dubai • Burj Al Arab suites Dubai • Grand Hyatt, Dubai • Ministry of Foreign Affairs, Abu Dhabi • Ministry of Presidential Affairs, Abu Dhabi • Emirates Palace Hotel, Abu Dhabi • Sheikh Zayed University meeting rooms, Dubai • Grand Hyatt, Qatar • Georgetown University, Qatar • American College for Girls, Qatar • InterContinental Hotel – Phoenicia Beirut, Lebanon • Habtoor Land & Metropolitan Hotel, Lebanon • Movenpick Hotel, Lebanon • Crowne Plaza, Jordan • King Khaled University, KSA • Sheraton Hotel, KSA • Drake and Scull, KSA • King Faysal Specialist Hospital, KSA • Royal Clinics, KSA • King Abdulaziz University Hospital, KSA • Saudi Aramco (Drilling & Work Building), KSA • ARAMCO VIP Residences, KSA • State Audit Bureau, Kuwait • Chamber of Commerce, Kuwait • Oil industry institutions, Kuwait • Government establishments, Kuwait Email: amxme@amxme.com Tel: +971 4 20 456 90 Mob: +971 50 6575476 www.amx.com

Emirates Palace Hotel- Abu Dhabi


AMX Education Solutions

Educational institutions are increasingly embracing technology in the classroom as a means for improving academic achievement. Various digital technologies have been introduced to education over the years from projectors and televisions to computers and smart boards, and recently video and webconferencing via the Internet. Unfortunately, these classroom technologies rarely complement each other, and the level of complexity to schedule and use the multitude of available devices make it difficult for even the most motivated educators to integrate technology into their lesson plans.

Systems integration through AMX control is fast, effective and reliable. Whether for a single auditorium, classroom or multi-location campus, AMX can effectively network all of your multimedia and facility operation equipment into a time-saving, cost-cutting solution. From kindergarten to graduate school, AMX has the perfect solution to meet your needs. Reason enough for the tens of thousands of classrooms around the world that are currently using AMX solutions.

Georgetown University Doha, Qatar

With 52 A/V rooms of varying sizes spread over a large site, Georgetown University in Doha was designed in a way which would enable multiple rooms across the site to be connected via video conferencing. The scope of the project took in the 350-seat auditorium, 120-seat lecture hall, a number of 50- and 30-seat classrooms, as well as various

seminar rooms, conference rooms, study rooms, training facilities, common areas and a master control room.

Mission

The mission was to provide fully functional, yet easy to use AV, multimedia and building automation controls to faculty, staff and students whenever and wherever they walk into a teaching and learning space.

customized podiums, credenzas and conduits that minimize technology view to the user.

Princess Noura Bint Abdulrahman University (PNU)

PNU will be a world class university campus for 40,000 full-time undergraduate women. At 30 million total square feet, the university is the largest facility of its kind in the world, symbolizing that education, creativity and innovation are fundamental to building a better society.

Solution

Creating a teaching environment pushing technological boundaries by providing a flexible, unique and cutting-edge facility. This mission could never be accomplished without the support of latest technology. Whereas managing this incomparable flow of Audio-Visual development is not an easy task to achieve - this is where award-winning AMX Products came along.

Solution

All teaching and learning spaces were designed with a holistic approach towards technology, ergonomics, ease of use and delivery of teaching and learning contents. All teaching technology, including computers, DVD/VHS players, document readers, iPods and microphones are easily controlled from the AMX touch panel. Curtains, lights, and assisted learning systems are controlled from the same touch panel. AV and automation technology are neatly tucked away into

To deliver on the mission-critical requirements, integrators used the following: * MVP-8400 and NXD-435 Modero速 Touch Panels. * NetLinx速 Integrated Controller * KNX Communications Gateway AMX Technology fostered the development of future classrooms that would leverage interactive, student-centered learning experience.


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I N F O C O M M MIDDLE EAST & AFRIC A SUPPLEMENT

Analog Way B ooth Number: 812

9 - 13 OCTOBER 2011

Make an Impression with Analog Way’s Multi-award Winning Solutions

Eikos, Multi-Layer HiResolution Mixer, Matrix Scaler, Seamless Switcher with 4 Scalers

Designing smart solutions is at the heart of Analog Way’s consideration when developing a product. Analog Way proudly conceives and manufactures a wide range of solutions for computer and video signal processing and distribution. The solutions perfectly match the needs of both the integration and the rental & staging markets. Among Analog Way’s latest major products, you can find Eikos, a Multi-Layer Mixer Scaler Matrix Switcher, and Smart MatriX, an advanced Scaled Native Matrix.

Eikos - EKS500

Eikos (Ref. EKS500) is a Multi-Layer Mixer Scaler Seamless Switcher offering up to 12 inputs including 4 fitted with SDI and 2 fitted with DVI-D. Eikos offers 3 operating modes: Multi-Layer Mixer, 12 by 2 Seamless Native Matrix and QuadraVision modes. Thanks to innovative functionalities and impressive effects, Eikos is particularly adapted to rental & staging applications and advanced integrations.


Solutions acclaimed by the global A/V community

Analog Way’s products were frequently awarded over the years. Smart MatriX and Eikos are the latest solutions that were acclaimed by A/V professionals this year. Smart MatriX was finalist at the ceremony organized by Systems Contractor News magazine in June 2011, while Eikos won no less than 2 awards. The first prize was received at the InAVation Awards held during Integrated Systems Europe 2011, and the second award was won at the Rental & Staging magazine – InfoComm 2011 awards ceremony. Franck Facon, Marketing & Communications Director at Analog Way explains: “Analog Way always kept on investing in R&D. These prizes are rewarding our efforts to provide our customers with smart, innovative and powerful solutions.”

Analog Way Solutions used at the Academy Fantasia concert 3D projection in Thailand

In Multi-Layer Mixer mode, Eikos can display up to 6 layers: 3 Live Sources, 1 Frame and 2 Logos. Up to 2 PIPs can be displayed on a live background, or 3 PIPs on a still background. Live layers can be customized by the user. New effects are also available and can be combined during transitions. Eikos offers a classic preview as well as a Still Mosaic Full Preview function. Eikos also offers a 12 x 2 scaled native matrix with true seamless switching. In this mode, up to 2 PIPs can be added on a still background and a mirror function is available. In QuadraVision mode, Eikos allows the display of 4 computer or video sources on the main output. A Video Output card provides SD or HDTV formats in various signals from Composite Video to HD SDI.

Smart MatriX - SMX200

Smart MatriX - High End Scaled Matrix

Smart MatriX (Ref. SMX200) is a powerful Scaled Matrix with Native Hi-Resolution Output equipped with 4 Scalers. Thanks to advanced matrix features and numerous effects, Smart MatriX is the ideal solution for high-end installations requiring the display of several sources on multiple screens.

Training video on the menu!

Smart MatriX offers up to 12 inputs including 4 fitted with SDI and 2 fitted with DVI-D. With state of the art 100% digital processing, Smart MatriX outputs Digital and Analog Signals in DVI and VGA (RGBHV) simultaneously with a selection of many formats from HDTV to Computer 2K. Smart MatriX offers a 12 x 2 Scaled Native Matrix mode with true seamless switching. In addition, Smart MatriX offers PIP features: up to 2 PIPs can be displayed on a still background on each output, or 1 PIP on a still background still giving access to seamless effects during transitions. A PIP layer can also be used as a title effect over a live background. PIPs can be customized by the user with various attributes and a mirror function is available.

Contact Us:

A Video Output card provides SD or HDTV formats in various signals from Composite Video to HD SDI.

As part of its commitment to serve our customers with the best products and service possible, Analog Way started producing training videos on its solutions. Each video includes a short introduction on the product’s features, and all the steps to easily make the best use of your machine. Check our first video on the Pulse (Ref.PLS300), a Dual Scaler Seamless Switcher, on Analog Way’s TV channel on YouTube: http://www.youtube. com/user/AnalogWayTV For more information, please contact our teams: Asia Pacific: William Roddes Tel: +65 6292 5800 E-mail: sales@analogwayasia.com Middle East & Africa: Demetrio Faroldi Tel: +39 327 6216857 E-mail: demetrio.faroldi@analogway.com


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I N F O C O M M MIDDLE EAST & AFRIC A SUPPLEMENT

Christie Digital Systems, Inc. B ooth Number: E7-18

9 - 13 OCTOBER 2011

Christie Excels at World Children’s Games

Christie projectors projecting onto the show floor

When Ankara hosted the 1st World Children’s Games over ten days in Ankara recently, Christie projection was out in force for the spectacular opening ceremony at the Ankara Sports Hall. Phantom Event Engineering, one of Turkey’s biggest equipment and rental providers, purchased 16 Christie Roadster HD18K 3-chip DLP projectors from distributors Astel Elektronik, with this event in mind — fielding 12 of the devices, double stacked in six clusters. This was their first experience of the Christie brand. “As soon as we sign for a project we prefer to purchase all the equipment necessary rather than sub-rent,” confirmed managing director, Aykut Gönülta. “In this way we enlarge our equipment pool.” The event itself brought together 3,000 junior

sports people from 90 countries, supported by the Municipality of Ankara, and Phantom provided an end-to-end technical solution after taking the venue’s CAD drawing and making the design calculations in WYSIWYG pre-visualisation/rendering software. Fitted with 1.4-1.8:1 HD zoom lenses, the Christie HD18K projectors themselves were mounted on two truss lines — at 20m horizontal and 20m vertical distance from the projection area and angled at 45° (vertical) — which provided challenges with the focusing. These were fed by six Hippotizer HD media servers. Each media server has two outputs so Phantom used three to create the six projection feeds, keeping the remaining three Hippotizers as back-up units. Using Hippotizer’s Uberpan component they created a 50m x 30m white PVC canvas for the six outputs, using the blend, warp

and alignment functions in the server. The content was produced specially for this event by Spinifex Group Australia in 5000 x 3000 pixel resolution and Hippotizer’s Virtual Media Manager component split this content to the outputs, carrying the signal with Extron DVI Fiber Optic Extenders. Phantom meanwhile set-up a Christie network by using a 1Gb switch at the control point and a 10/100 ethernet switch for each cluster. They also made all the connections for the network with fibre optic cables and EtherWan FO to Ethernet Media converters. In fact all the projector adjustment took place over Christie.net. “Using a switch for each cluster really helped us enormously, as there was a heavy network,” he continued. Having been fed the story line, Spinifex created ten tracks, each of five minutes duration, for the opening ceremony. All the


content are prepared as JPEG sequences and imported to media servers by Virtual Media Manager Component which encoded these sequences to MPEG-2 files. “The cultural content was a very important element for the ceremony and we thought it would be the best option to full fill the big dancefloor with projection and program the video together with lights,” said Mr. Gonultas. And since the show was based on a theatrical dance show Phantom drew heavily on intelligent light from Clay Paky as well as conventionals from ETC, Desisti and Philips Selecon. There was also a symphonic orchestra, sound reinforced by d&b audiotechnik J Series for the main PA and Q Series for the delay towers. There was also a second media display in the form of a circular transparent LED screen on a 10m diameter circle truss, set at 3 metres height. This screen was fed by another media server on the same network as those feeding the projectors. Phantom’s Technical Manager Sedat Gündüz designed and made all the calculations for the projection, while projection alignment and video programming was handled by

Shay Bonder and Itay Gal from Imagine LDIsrael. Reflecting on a highly successful production, Aykut Gönülta stated, “We were delighted with the performance of the projectors; everybody was impressed by the colours, intensity, resolution and brightness of the HD18K’s.” Hemmed in by the roof and back walls, the HD18K’s performed flawlessly despite this confinement, he said. “Because of this we had been concerned about cooling issues. However, we need not have worried as all 12 projectors worked constantly during the five days, including set-up, rehearsals, and show day.”

Much credit is also due to Astel Elektronik, Christie’s partner in Turkey, who with Christie’s support helped scope out the projection for the stadium, ensuring that the screen areas were covered with high performance video imagery. Astel have also focused strongly on the Christie brand to secure strong market share with an established client base not only in the world of event staging but also Digital Cinema and high end fixed installations, with recent successes using Christie 3D projectors within a museum project. Says Simon Smith, Senior Sales Director, Christie EMEA, “Astel are one of the strongest Integrator and distribution partners that I have worked with — which I endorse with the full knowledge that they have recently invested in a world class service centre. This means that in practice, Astel go to the Turkish market just as Christie would do.”

About Christie®

Christie Digital Systems Canada, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.eu


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I N F O C O M M MIDDLE EAST & AFRIC A SUPPLEMENT

Crestron Middle East B ooth Number: E7-10

9 - 13 OCTOBER 2011

Crestron DigitalMedia Bridges the Gap Between Paris and Abu Dhabi for De Sorbonne

De Sorbonne University campus in Abu Dhabi

De Sorbonne University in Paris is a global player on the international academic stage and since 2006 has incorporated an oversees campus in Abu Dhabi. With a Crestron DigitalMedia backbone supporting its cutting-edge AV infrastructure, the new campus expertly manages a global communications network and the best in local, campus wide infrastructure too. The networked pairing of campuses provides video links and communications for a fully interactive and internationally connected teaching environment for both face-to-face and distance learning. De Sorbonne, Paris, is over 700 years old and the institution is renowned for its highly refined education, with particular expertise in the humanities and social sciences. The Abu Dhabi campus is located in Al Reem

Island, just outside of the city centre and although the two cities are over 3000 miles apart, Paris-Sorbonne University Abu Dhabi (PSUAD) enjoys the same, world-renowned, academic staff as the Parisian campus. De Sorbonne was adamant that the new campus in Abu Dhabi be an extension of what had been achieved in Paris and not a stand-alone institution. This is why the teaching staff, - whether through visits to Abu Dhabi or via video links - is the same and to match its formidable reputation, the very latest teaching aids, resources, audio-visual technology and IT networks were required. Genesis Integration, based in both Abu Dhabi and Dubai, was tasked with meeting these high standards and knew that only Crestron would meet the brief.

Due to the distance between the two sites it was factored that video links would be an essential part of their integration. With this in mind the project demanded the highest quality video and audio delivery system and one that would stand the test of time. Genesis recognised the requirement to install the latest in future-proof, HD multimedia interface on a traditional converged network. Crestron’s DigitalMedia cable solution was selected as its speed and capacity are unrivalled. The DM cabling is able to deliver both analogue and digital signals to the highest quality without any compression and scaling. This solution from Crestron provided the high-definition quality that was required and also provided a future-proof solution for the project.


On campus students from over 60 nationalities are in attendance, studying subjects as diverse as medieval Islam to international geopolitics to inter-cultural processes. A major challenge with the site and the installation was language. Genesis worked closely with Danish Interpretation Systems to build a solution based on high quality, wireless networks to offer an infrared interpretation system. Each space across the campus has varying amounts of AV and each has its specific and tailored set-ups to meet the demands of their functions. In the initial set-up of the brief it was decided that each classroom had to have a video output and display that could be operated regardless of the tutor’s distance from it. Combined with interactive boards and screens the tutors are able to move freely and adjust the display settings without have to return to a central location. This all improves the flow and interactive nature of the teaching time at PSUAD and reduces any disruptions from the AV set-up. The larger classrooms on the campus require audio reinforcement and added video conferencing capabilities. These spaces use the Crestron backbone to achieve this and the ample rooms are used when Paris based lecturers address large groups of students in real-time lectures. Included in the teaching programmes are intensive French courses for those not au fait with the language when starting their degree pathway. Language classrooms have been allowed for and in these spaces students wear wireless headsets to tap into the translation and interpretation service.

The music rooms on-site required huge amount of inputs for various musical instrument amplification, microphones and the extremely high-tech Yamaha mixing desk for recording. Interactive displays and computer support has also been incorporated into the music rooms and all the equipment, from various origins, is unified on the Crestron network. The main ‘Robert de Sorbon’ lecture theatre required crystal clear audio and (like the larger teaching spaces) the very best video conferencing facilities. Across the space a good number of display screens have been cleverly arranged to provide audience with a real connection with the lecturers across the 154 seat capacity theatre. The interactive pen display has proven to be a valuable tool

for the staff using the space for presentations as live annotations on display materials can be performed which all contributes to the interactive nature of the stunning AV facilities. In addition to the Robert de Sorbon theatre the main auditorium is equipped with a similar set-up but on a grander scale to accommodate the 700 seats. This vast space is used frequently for concerts, conferences and other major events. At the heart of this installation is an ethos that promotes learning and the pursuit of knowledge. The strong reputation De Sorbonne has with academic excellence is carried on with the development of teaching techniques and effective, interactive presentations and study programmes. The relatively new site of PSAUD has been meticulously kitted out to match De Sorbonne’s heritage and to attract the most promising minds in the region to this stateof-the –art campus in the heart of the UAE.

Equipment List

52 x MPC-M10 Media Presentation Controller 2 x MPC-M20 Media Presentation Controller 69 x DM-RMC-100 DM Room Controller 4 x DM-MD8x8 DM Matrix Switcher 6 x DMC-CATO Quad SM Output Card 9 x DMC-DVI DVI/RGB Input Card 1 x DMCO-22 DM Output Card, 4 CAT w/2 HDMI 58 x DM-TX-300N DM HDMI Transmitter.

About Crestron

For 40 years Crestron has been the world’s leading manufacturer of advanced control and automation systems, innovating technology to simplify and enhance modern lifestyles and businesses. Offering integrated solutions to control audio, video, computer, and environmental systems, Crestron streamlines technology, improving the quality of life in commercial buildings, universities, hotels, hospitals and homes. Please visit www.crestron.eu for more information


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I N F O C O M M MIDDLE EAST & AFRIC A SUPPLEMENT

projectiondesign B ooth Number: B8-30

9 - 13 OCTOBER 2011

Mapping on the MOOV: projectiondesign® F82 Projector Drives VW Roadshow

Content producer creates stunning multimedia experience for new Passat launch throughout Poland. Underlining the ruggedness and consistency of its products as well as their high performance, Norway’s projectiondesign is proud to have supplied F82 1080p 3-chip DLP® projectors to multimedia production company MOOV for the Polish launch of the new VW Passat. Working in conjunction with advertising agency JUST and event producer Mediaconcept for end customer Kulczyk Tradex (the official VW distributor for Poland), MOOV was tasked with creating a multimedia production that would showcase the new Passat’s capabilities in a way that would capture the imagination of the audience. The show made its debut at the

Polish National Motor Show in Poznan before being taken on a tour of upmarket shopping centres and other venues in major cities around the country. Piotr Majewski, the head of MOOV comments: “The whole presentation had to be easily movable and easy to duplicate at each venue. A ‘black box’ made up of trussing and black drapes was designed, into which we decided to use the largest projected surface area possible, so that the audience would really feel that the show was surrounding them.” Piotr Majewski continues, “The presentation was to take place in a temporary ‘black box’ structure erected at each venue. To really immerse the audience in our animation, we wanted to use not just the rear wall as a projection surface, but also the floor, sides

and, of course, the car itself. We used 3D projection mapping to create the movie using the exact proportions of the new Passat, with the precise positioning of the car in relation to the walls and floor of the presentation space.”


“As well as high resolution, the F82 also came into its own because it is available with short focal-length or ‘wide-angle’ lenses, which were essential to produce such a wide image from a relatively short projection distance. Additionally, the F82’s DynamicBlack function, which dynamically narrows the aperture of each projector lens, gave us the very high contrast we were looking for during the ‘night’ scenes in our animation. And finally, we used projectiondesign’s RealColor™ technology to precisely calibrate the four projectors with one another and adjust the brightness to take into account the different materials of the projection surfaces in the space.”

This pre-show visualization and programming was done using Dataton’s WATCHOUT, which also took care of the seamless edgeblending and image-warping of the four projectiondesign projectors used to show the movie at each location. The production of such a convincing illusion requires projection optics and calibration of a class-leading standard, which is why MOOV opted for projectiondesign’s F82. “Each projector offers a brightness level of 10,000 lumens and, when the output of the four devices is blended together, the combined resolution of the animation is nearly 8K,” Piotr Majewski explains.

Anders Løkke, Marketing Director, projectiondesign, concludes: “Live events applications such as the VW Passat roadshow pose particular challenges for professional projectors, and we are delighted that our F82s performed faultlessly for MOOV and their customers. The very high resolution, contrast, brightness and colour accuracy of our 3-chip DLP system is perfectly suited to such events, and for anyone who saw this ground-breaking show, the results really speak for themselves.” www.projectiondesign.com


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Shenzhen Reach Software Technology Co., Ltd. B ooth N umber: 818

I N F O C O M M MIDDLE EAST & AFRIC A SUPPLEMENT

9 - 13 OCTOBER 2011

REACH Distributed System for multiroom usage at Nanyang Technological University (NTU)

REACH Visual Signal Management Platform is used to monitor all the 4 training rooms

Nanyang Technology University is one of the Top 3 universities in Singapore, and is listed in the Top 50 Universities worldwide. While Nanyang Business School is one of the core schools of NTU, it is one of the Top MBA education centre in Asia. Nanyang Business School encourages the use of advanced technology to enhance the teaching and training experience.

The Nanyang Business School’s training centre which comprises of four training rooms required recording and streaming facilities in all the rooms which can be used simultaneously. The Lecturer can use a computer to monitor these 4 training rooms whereas the students can use the Internet to receive live broadcasting or request for Video-On-Demand (VOD) to bring up missed lessons.

Each room required different signal inputs, as follows: Room Room 1 Room 2 Room 3 Room 4

Signal Input 4 camera signals 2 signals: one camera signal, one VGA signal 2 camera signals: one SD signal, one HD signal(1080P) 2 camera signals


To meet the School’s objectives, REACH used their distributed system solution. This system is hardware and software embedded, so it is easy to maintain and is user friendly. By using this system, the school can expand the system for up to 8 training rooms with one server, should it be required in the future. For the recording and streaming requirements REACH installed encoders in each training room connected to a REACH server in the network center via the school’s network infrastructure. REACH Visual Signal Management Platform is used to monitor all the 4 training rooms, including the camera signals, VGA signals and the audio. With REACH’s system, Nanyang Business School can have following applications: 1.Recording and streaming for the 4 training rooms simultaneously. At Nanyang Business School, there are some excellent lecturers who excel in certain topics. Unfortunately there is a limitation of time schedule relating to those teachers. As such the School uses REACH’s system to record and live broadcast those Lecturer’s lessons. This enables more students to benefit by receiving or following the lessons live or via VOD. This helps to expand the teaching resources effectively. The system also helps lecturers improve their teaching skill by watching their recorded courses. 2.Recording and Streaming for experts’ speech. In order to raise the academic standard, Nanyang Business School usually invites famous experts for academic exchange, and to address the student cohort. It’s a very precious chance for students to hear these experts share their knowledge and wisdom. But due to space and time constraints, not all the students can be accommodated. With REACH’s system, all the events can be live broadcast to different venues within the University and it can also be available later on demand. 3. Recoding and casting for school training. The Nanyang Business School also uses this system for recording and casting for different trainings, such as for teachers training and further education for applicants. This solution by SZReach has the following characteristics: 1. VGA signal is released together with AV signals directly. 2. VGA signal is captured by hardware conveniently with high frame rate which makes the picture clearer. 3. The IP network based distributed structure, makes it easy to deploy and expand capacity when required. 4. Users can communicate with presenter by typing words.

REACH Media Master server records lectures with one video and one PC VGA, and publishes streaming over campus network

Portable system used in University of Bocconi Italy, for single room usage University Autonoma Barcelona is one of the most famous universities in Italy. REACH Media Master server records lectures with one video and one PC VGA, and publishes streaming over campus network . Students access the Media Master to see live lectures in classroom and play back on demand. AV equipment in classroom Category Equipment Video Resource SD Camera VGA Resource PC Audio Resource Mic

Quantity 1 1 1

REACH equipment list Equipment: CL4000A Quantity: 1 Feature: Lecture Recording, Live streaming & VOD Deliverable 1. One SD video and One PC VGA are shown in one window 2. Compatible with windows/MAC OS 3. Create image index automatically.

About REACH

REACH company specializes in multimedia recording and streaming system solutions. Our purpose is to be a leading, professional and global products and solutions supplier of visual information recording and streaming system. In order to provide more professional solution to clients, REACH has a strong Research and Development (R&D) department where over 60% of the total staff work in the R&D department which is regarded as the most important part of the company. REACH has total solution for signal encoding, recording, streaming. Providing solutions in education, healthcare, cooperating field segments, REACH has expanded its business in America, Europe, Middle East and Asia, and completed many successful applications in these market. www.szreach.com


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I N F O C O M M MIDDLE EAST & AFRIC A SUPPLEMENT

Jupiter Systems B ooth Number: D8-10

9 - 13 OCTOBER 2011

Public Security Challenges Drive Demand for Real-Time Intelligence Capabilities and The Center for Research and National Security in Mexico; Saga and Ishikawa in Japan; and the President’s Office in Colombia. Its processors are also found in emergency operations centers in Barcelona, Ottawa, Arizona, and Beijing.

Growing need for enhanced, affordable public-security solutions

In the past 10 years, public agencies have faced emergencies of a magnitude never previously imagined. The Sept. 11th terrorist attacks raised security concerns to a new level and resulted in the creation of a new national security agency – the Department of Homeland Security. Hurricane Katrina, a monster Category 5 hurricane, revealed gaps in local, state and national disaster response capabilities. The Gulf oil spill, the largest accident in the history of the petroleum industry, caused extensive damage to marine and wildlife habitats, as well as the fishing and tourism industries along the U.S. Gulf Coast. The outbreak of the H1N1 flu pandemic illustrated the challenges of responding to a global public health emergency.

Beijing Municipal Public Security Bureau

Local, state and national agencies seek to improve coordination, situational awareness and response times From global terrorism and Hurricane Katrina to the flu pandemic and the Gulf oil spill, current events have highlighted the need for coordinated, real-time response capabilities at local, state and national public security agencies. At the same time, the advent of new technologies has made real-time intelligence much more widely available, along with the processing and display capabilities needed for effective decision-making. In state-of-the-art operation command centers, public agencies can monitor multiple inputs such as live feeds from surveillance cameras, incoming emergency calls and local news and weather reports; search databases; access customized applications and use advanced mapping applications. The result is significantly improved intelligence gathering

and analysis, greater situational awareness and more effective emergency response. Agencies also gain a collaborative work environment to facilitate more effective realtime operations from incident detection to resolution.

Events of the past decade have created greater urgency within local, state and national agencies to find ways to improve security and emergency preparedness. These in turn are driving demand for real-time intelligence gathering and analysis capabilities, reliable

Jupiter Systems, the leading worldwide supplier of display wall processors for command and control applications, provides advanced processing solutions that are used in virtually every major government operations center with intelligence gathering capabilities. Jupiter installations include the Departments of Homeland Security, Health and Human Services, the Federal Emergency Management Agency, Central Intelligence Agency, and National Security Agency, as well as the Pentagon and White House. Jupiter display wall processors used in lawenforcement applications can be found in Dallas, Texas; Los Angeles, California.; Monterrey, Cancun, Mexicali, Mexico City

Dallas Police Department Fusion Center


connectivity within and across departments, and greater flexibility to manage a variety of dynamic situations. In addition, agencies, large and small, are looking to technology to help them achieve these improvements while meeting significant budgetary constraints.

Jupiter’s solutions for publicsecurity applications

Jupiter Systems is the global leader in display wall processing with thousands of high-performance, continuous-operation command and control center installations around the world. With its advanced display wall processors, Jupiter equips the military, law enforcement and health and emergency response agencies with the knowledge they need to act quickly and effectively to protect the public. Jupiter’s display wall processor is the nerve center of intelligent command and control. These powerful systems aggregate data from a broad range of sources and project it on to a single large display wall or screen where it

can be seen, shared and manipulated. Using the most advanced display wall technologies, Jupiter offers a full range of solutions for public security applications large and small. Throughout the world, Jupiter display wall processors help provide national, state and local public agencies with real-time intelligence capabilities. Its solutions give operators greater access to and control over numerous data sources and provide a common operating picture that enables more effective and coordinated response. As a result, public agencies that are tasked with enforcing the law and protecting public safety have embraced Jupiter solutions as a vital part of their technology platform.

Jupiter’s Security Installations Law-Enforcement Installations • President’s Office, Colombia • Ishikawa Police, Japan • Saga Police, Japan

• SSP Mexico City Police, Mexico • Center for Research and National Security, Mexico • Mexicali Police, Mexico • Cancun Police, Mexico • Monterrey Police, Mexico • Los Angeles Police Department, Calif. • Dallas Police Department, Texas Emergency Control and Command Centers • CECAT (Barcelona) • Cities of Glendale, AZ and Los Angeles • Ottawa Emergency Operations Centre • Air National Guard (US) • U.S. Departments and Agencies • US Department of Defenses • US Department of Health and Human Services • US Federal Emergency Management Agency (FEMA) • US Department of Homeland Security • Executive Office of the President • CIA • NSA

New Technologies Drive Demand for Intelligent Traffic Systems Worldwide Both large and small communities seek affordable ITS capabilities Population growth, safety, security, and environmental concerns are driving local, state and national governments worldwide to seek more effective ways to leverage and use their surface transportation infrastructure. With the availability of new intelligent traffic systems (ITS), now even small communities can implement affordable intelligent traffic management to get more performance from existing road and rail networks. Intelligent traffic system capabilities provide extensive benefits to traffic management centers (TMC), including increased mobility, enhanced safety and security, and faster emergency response. In the face of significant budget pressures and uncertainty from the economic downturn, a growing number of governmental organizations view ITS expenditure as both attractive and a compelling long term investment for future growth. As a result, ITS technologies are poised for exponential growth. Jupiter Systems, the leading worldwide supplier of display wall processors for command and control applications, is meeting the strong demand for advanced traffic management systems. Jupiter installations

Traffic Management Center, New Mexico Department of Transportation

can be found in almost every U.S. state including cities such as Orlando, Nashville, Chicago, Phoenix, Denver, Albuquerque, San Francisco and Spokane. Jupiter-driven ITS systems can also be found around the world in Spain, China, Japan, Korea, Mexico and Australia.

Growing demand for intelligent traffic systems worldwide

An ITS provides basic management of

traffic-signal control systems, roadside cameras and closed-circuit TV systems usually in a centralized, purpose-built Traffic Management Center (TMC ) containing one or more display walls. The ITS also incorporates more advanced applications that integrate live data such as weather and news, PC applications, and feedback from other sources such as bridge de-icing systems and systems that coordinate and oversee multimodel transportation for an entire country or state. Video display walls in the TMC enable


intelligent traffic systems. Small agencies can now afford state-of-the-art systems and large metropolitan areas can cost-effectively increase the scope of their operations.

Jupiter Systems Makes ITS Smarter

With its advanced display wall processors, Jupiter Systems makes ITS smarter. Jupiter is the global leader in display wall processors, with some 10,000 high-performance, continuous-operation command and control systems and traffic management centers installed around the world. The company has a clear understanding of the needs of trafficcontrol agencies and can help them get the most out of their ITS resources.

Jupiter ITS installations include:

Beijing Traffic Management Bureau

operators to monitor incoming data feeds and effectively collaborate and respond to situations as they arise around the clock. At the same time TMC ’s are transitioning from older baseband CCTV (closed circuit television) systems to streaming video systems over digital networks. This allows for greater numbers of higher resolution cameras to be brought into the systems, pulling in more views and data than ever before, from even more sources. Common issues faced by communities worldwide account for the growing demand for ITS. Traffic congestion is a global problem. As population increases, so does congestion, reducing efficiency of the transportation infrastructure and increases travel time, safety problems, air pollution and fuel consumption. Heightened awareness of potential security threats and pandemic events has also forced municipalities to reconsider their public safety, security and emergency response capabilities. Given the recession’s impact on state and local budgets, public agencies are looking for ways to improve their capabilities while minimizing the need for additional staff and operating expense. At the same time, affordable new information technologies are now available for real-time control, simulation and communications. As a result, ITS solutions represent an attractive, practical investment for an increasing number of communities.

example: • Today large and small traffic control entities have at their disposal a great deal of realtime data including live video feeds, traffic counts, messages from mobile phone users, floating car data and more. • With the shift from analog to digital systems, video signals can now be quickly sorted and distributed over long distances at low cost with no degradation in quality. • New LCD panels with narrow bezels and lower prices have made it feasible to implement videowalls with even modest budgets. The result of these technology trends taken together is the emergence of scalable

• New Mexico Department of Transportation • Sydney Cross City Tunnel, Australia • Emergency Operations Centre, Ottawa • Beijing Traffic Management Bureau • Hong Kong Transport Department • Instituto Nacional de Vias, Columbia • Narita Airport, Japan • Incheon City TMC, Korea • Taiwan Traffic Control • Washington State Department of Transportation (WSDOT) • Traffic Management Center Seminole County, Florida • Mesa, Chandler, Scottsdale & Glendale, Arizona Traffic Management Centers • New Orleans Regional Traffic Management Center • Pennsylvania Department of Transportation • Illinois Department of Transportation

Traffic Management Center, New Mexico Department of Transportation

Traffic Management Center, New Mexico Department of Transportation

Beijing Traffic Management Bureau

RENFE Spanish National Railway System

Technologies for a new generation of traffic management solutions

While large metropolitan areas have successfully used intelligent traffic systems for many years to improve public safety, security and emergency responsiveness, smaller communities typically could not afford to implement sophisticated systems. New technologies are changing that. For


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