YO U R E XC L U S I V E I N V I TAT I O N
NEXT STEPS… Your 1. 2. 3. 4. 5. 6.
Online Boutique Register your interest with a member of the Spirit team… Set up an Internet Merchant Account to accept online payments – we can help with this if you aren’t already set up! Complete an application form to confirm products you would like to feature – vetting required Complete your contract, terms and conditions and Direct Debit Details Select package options to create your bespoke micro-site Start selling!
THE VETTING PROCEDURE o
o
Your application will be reviewed by our media partner House & Garden, therefore product imagery will be required, please note that only high quality, designed product imagery will be accepted – you may be required to re-shoot certain products Your company profile (description & images) will be vetted by us to ensure that they are applicable
To be part of this exciting sales opportunity contact: Katie Blake katie.blake@clarionevents.com 0207 370 8039
COMING SPRING 2012...
Spirit-Boutique.com Spirit-Boutique.com
HOME
FASHION
GIFTS
AN EXCITING OPPORTUNITY TO SELL ONLINE TO OUR AFFLUENT AUDIENCE
BE ONE OF THE FIRST TO REACH THESE UNIQUE CONSUMERS... ALL YEAR ROUND
Spirit-Boutique.com is a brand new online boutique shopping experience created from the established and successful Spirit Fairs. This natural progression of the brand to launch an online platform stems from a huge and positive response to extensive research to our current loyal visitor base.
Spirit-Boutique.com will reach a unique high-net-worth female audience. Our existing visitor data of hard-to-reach consumers includes:
The site is designed around our current model of matching up-market exhibitors with affluent, and traditionally hard-to-reach, female shoppers who have explicitly told us they would source unique and quirky products that can not be found on the high street through an online Spirit shop. Our loyal Spirit visitors are extremely receptive to an already well established Spirit brand. These AB visitors have a proven track record of high spending at Spirit Fairs and shop for fashion accessories, seasonal gifts, and stunning interior and garden accessories. Marketed as an online store with carefully hand-picked boutiques for stylish living, the site will be limited to just 500 sellers presenting the UK’s most beautiful products, all vetted by House & Garden.
Your hand-picked collection for stylish living... online
• • • • •
House & Garden readers and subscribers Database of key ACORN targets encompassing the richest 10% of consumers in the UK (120K) Predominantly female (90%) Average annual household income - £105K 90% of our Spirit visitors have declared they will shop on-line with us*
* Source: Post show visitor research (Spirit of Summer & Christmas 2010/11)
Marketing Strategy In addition to our targeted database strategy, our highly focused, powerful, marketing campaign targets AB adults in the most prosperous areas of the UK. Direct Marketing To an existing database (105,000+) of extremely receptive Spirit Fairs visitors from the most prosperous areas of London and the Home Counties. Catalogue Distribution A unique opportunity to feature in our stylish seasonal catalogue, circulated to our database and in House & Garden.
Emails A weekly email campaign highlighting selected sellers will target our entire database. House & Garden - Media Partnership Our media partnership with House & Garden provides the website with substantial coverage throughout the year, directly to readers and subscribers through adverts, monthly subscriber’s letters, social media and regular editorial highlights. Media Campaign From extensive research and intricate visitor analysis of the Spirit database we know the attitudes and lifestyle preferences of our audience and what media they consume and how best to communicate with them.
Digital Campaign Through a combination of digital channels we will target our key ACORN segments including Google. This will all be supported by a dedicated social media campaign.
Press We will have a dedicated PR campaign targeting key national and regional titles. In additional we will look to advertise in appropriate media including The Telegraph,Your M&S and Ocado Life.
SPIRIT-BOUTIQUE.COM SELLER PACKAGES What is included? Each seller on Spirit-Boutique.com will receive: • Your own company Micro-site • Unique web address eg: www.spirit-boutique.com/sellersname • Bespoke Site Design • Company Logo • Product Gallery • Company Information • Delivery Terms / Refunds Policy
2 Package Options… Gold Package
Platinum Package
30 product limit per micro site
50 product limit per micro site
Subscriptions:
Subscriptions
Option 1 £50 per month OR (annual contract)
Option 2 £550 annual payment
Option 1 £85 per month OR (annual contract)
Option 2 £950 annual payment
Additional Opportunities… Commissions Commissions • Seller Features on the Homepage • Product Placement in regular 15% of all on-line sales (exc P&P) 15% of all on-line sales (exc P&P) product features shots • Email Product Placement Your subscription (if paid monthly) and commission will be taken via Direct Debit monthly. • The Spirit Boutique Catalogue All prices above exclude VAT