CRM Business Basics

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CRM + Business Goals

Clarify your company's objectives to find the right CRM solution.

Social Oceans

Identifying Your CRM Pain Points

Scattered Data

Customer information spread across multiple systems.

Inefficient Workflows

Cumbersome processes for managing sales and support.

Lack of Visibility

Difficulty tracking pipeline and team performance.

Poor Customer Experience

Inconsistent communication and lack of personalization.

Budget Considerations

Cost Constraints

What is your total CRM budget?

Scalability

Will your needs change over time?

ROI Expectations

What return on investment do you expect?

Key CRM Features for Your Business

Lead Management

Capture, nurture, and convert leads effectively.

Contact & Account Tracking

Centralize customer data for better insights.

Workflow Automation

Streamline repetitive tasks and boost productivity.

Reporting & Analytics

Gain visibility into sales, marketing, and support.

Users and CRM Adoption

User CountKey Considerations

1-10 UsersScalability, cost-effectiveness, ease of onboarding

10-50 UsersRobust security, customization, integrations, training support

50+ UsersEnterprise-grade features, advanced analytics, user management, deployment flexibility

Deployment Model

Consider whether a cloud-based or on-premise CRM solution best suits your business needs. Weigh factors like cost, scalability, data control, and IT resources.

Level of Integration

Standalone CRM

The CRM functions independently without need for external integrations.

Light Integration Connects to a few essential business tools like email and calendars.

Robust Integration Seamlessly integrates with your entire software ecosystem.

Customizable Integration Allows bespoke integrations to meet unique business requirements.

Data Security Requirements

Access Controls

Robust user authentication and authorization to restrict data access.

Data Encryption

Ensure customer data is encrypted at rest and in transit. Backup & Recovery

Reliable data backup and disaster recovery capabilities. Regulatory Compliance Adherence to industry standards and regulations for data security.

Preferred CRM User Interface

1 Intuitive Design Clean, user-friendly layout with easy navigation 2 Personalized Experience Customizable dashboards and workflows for individual needs 3 Mobile Accessibility Responsive design for on-the-go access to CRM data

Vendor Reputation and Support

Responsive

Support

Availability of knowledgeable support staff to address issues promptly.

Industry Reputation

Vendor's track record of delivering quality products and services.

Customer Satisfaction

Positive reviews and referrals from existing customers. Continuous Improvement

Vendor's dedication to enhancing the CRM based on customer needs.

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