Marketing Cinematography

THE CINEMA MENU

FUNNELING + TARGETS

CINEMATOGRAPHY GENRE

PRODUCTION PROCESS

QUESTIONARE

One of the most common formats in video marketing. These videos are designed to explain the problem that your product or service solves in order to help the target audience understand why and how it can address their needs.

Demo videos typically showcase how your product works, for example with a screen share that takes viewers through the software or an unboxing and testing of a physical product.

Testimonials and case study videos are one of the best ways to build trust with prospects by showing them exactly how the product or service has helped others solve their specific problems.

Educational videos can include howto or instructional videos that are focused on customer success, and can include everything from getting started videos to advanced tips and tricks.

Brand videos are useful in building awareness of your company ’ s highlevel mission, products, and services. They can also be used to build a connection with the audience by introducing the founders and team behind the company.

LIVE VIDEOS EXPERT INTERVIEWS ANIMATED VIDEOS

AR | VR VIDEOS

E X P L A I N E R V I D E O

T H E C I N E M A M E N U E D U C A T I O N A L V I D E O

D E M O V I D E O

B R A N D V I D E O

T E S T I M O N I A L V I D E O

TOP OF FUNNEL

Videos at the top of your marketing funnel should be focused on awareness and can include things like brand videos and explainer videos. Keep in mind the goal isn’t necessarily conversions at this stage, it is about introducing your agency or client and identifying the problem they solve.

MIDDLE OF FUNNEL

After you’ve built awareness, the next stage in the marketing funnel is focused on deepening your relationship with the prospect, which is referred to as 'consideration'. Videos that are useful in this stage include expert interviews and educational videos that demonstrate your expertise and highlight the value to potential customers.

BOTTOM OF FUNNEL

At this stage, your videos should be focused on conversions. A few of the most effective videos at this stage include testimonials, case study videos, and demo videos.

D E F I N E Y O U R T A R G E T S

PROBLEM FOCUSED DOCTOR - PATIENT

DESIRE VIDEO WHAT EVERYBODY WANTS

OBJECTION ADDRESSED PEOPLE HANGING AROUND FOR A WHILE

QUESTION BASED GREAT FOR SEO, ANSWER A HIGHLY SEARCHED QUESTION

DISTINCTION STYLE ONLY WE CAN DO…

FEAR BASED HOW TO OVERCOME YOUR WORRIES THROUGH…

STORY BASED BUILD A RELATIONSHIP THROUGH CONNECTION

OCCASION TARGETED SPECIAL DEAL | URGENCY | TIME OF YEAR

SNEAK PEEK BEHIND CLOSED DOORS - HIGH INTENSITY - STATS - PROOF

CASE STUDY HIGH TICKET CLIENTS! WHAT WOULD SELL ME!

BLOOPER HUMOUR SELLS, FEELS LIKE HOME

C I N E M A T O G R A P H YGENRE

BRANDING WARDROBE LOCATION SETS POSITIONING PLATFORM

STORYBOARDING POST PRODUCTION

“A video without a storyboard is like a house without a foundation.”

1 . W H A T ' S T H E P U R P O S E O F T H E V I D E O ? 2 . W H O I S Y O U R T A R G E T A U D I E N C E ? 3 . W H A T A R E Y O U R 3 K E Y M E S S A G E S ? 4 . W H A T I S Y O U R I D E A L T I M E L I N E [ S ] ? 5 . I S Y O U R V I D E O P A R T O F A S T R A T E G Y O R C A M P A I G N ? 6 . H O W W I L L Y O U M E A S U R E R E S U L T S ? 7 . W H A T E M O T I O N A R E Y O U T R Y I N G T O E V O K E ? 8 . W H A T S P E C I F I C V I S U A L S S H O U L D B E C A P T U R E D ? 9 . D O Y O U H A V E A P R E F E R R E D S T Y L E + G E N R E ? 1 0 . H O W W I L L T H E F I N A L V I D E O B E H O S T E D / D I S T R I B U T E D ?

Marketing is no longer about the things you make but the stories you tell...”

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