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KINVARA PRO NEW
from Saucony Haust 2023
1. Feb 2023
RUNNING NEVER FELT SO EASY. Efficiency is everything, and that’s why we created the Kinvara Pro. The first of its kind on the market, it’s built to power your daily runs with ease. Combining high-performance PWRRUN PB cushioning with a ¾ carbon-fiber plate for an effortless ride, this shoe brings a lightweight and breezy feel to your everyday training. Don’t let the name fool you either. This one’s got something for everyone.
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SLIME/UMBRA S20847-31
SUSTAINABILITY Style contains recycled content
WHITE/INK S10847-20
GIVE ENERGY. GET ENERGY
SPEEDROLL Technology and a ¾ carbon-fiber plate propel you forward for effortless daily runs.
EVERYDAY CUSHIONING.
Stacked PWRRUNPB cushioning is strategically placed to bring the sensation closer to your foot.
ALL THE RIGHT MOVES.
With more cushioning underfoot and a wider heel, the Kinvara Pro gives you a lightweight yet stable ride.
Product Strategy 01
Re-establish Saucony as the premier innovator in the lightweight daily trainer category by offering one of the first plated, super foam powered lightweight training shoes.
Leverage the strength and popularity of the Kinvara franchise as a lightweight yet stable training shoe and create a true PRO version that features a PWRRUN PB midsole platform and carbon fiber SPEEDROLL but that is engineered primarily for daily runs instead of races.
Target Consumer 02
A runner who has invested in super shoes for racing but is now looking to complement that purchase with a lightweight everyday training option. Looking to train hard so that they can PR no matter their pace.