Why Sport Design Sweden?

We believe in changing the way people perceive merchandise

We believe merchandise should be held to the same design and quality standards as major international sports and fashion brands.

That’s why we offer exclusive, high quality products that reflect the true DNA of each club. Our goal is to create products that can be sold at a higher price point than usually possible, resulting in better sell-through, better margins, and better brand building.

All products are developed in collaboration with our In-House Design Department. Together we create and capture your unique expression. World class design included.

Flexibility and Agility are crucial. That’s why we offer tailor-made, on-trend applications and details in smaller series. Our low minimum quantities allow us to offer merchandise products at a risk level that works for you.

Since our start in 2008, our business has grown quickly. Today, our customers include clubs in major sports leagues in Europe and North America and local grassroots teams. We have our headquarter in Stockholm, Sweden, with a sales office in Denver, USA. But honestly, most of the time you will find us visiting our customers around the world.