13 minute read
ABDULLAH BIN DAMITHAN
TRENDING
DP World has been a close partner of the European Tour for close to a decade and the rebranding of the historic organisation fi rst founded in 1972 to the DP World makes sense considering the global arena the professionals compete in these days. Especially when you look at the 2022 schedule and see that many tournaments are staged outside Europe. So, DP World was not just a great fi nancial partner but have equally answered the geographical confusion sometimes associated with the European Tour. We caught up with Abdullah Bin
Damithan, CEO & Managing Director of DP World UAE & Jafza,
to know more about the partnership and to fi nd out a little bit about his own golf game.
Europe’s new WORLD REACH
When do you get chance to play?
We have customers from all over the world and Ienjoy playing with them when I get the time. It’s fun and golf gives you a lot of quality time to break the ice, talk business and enjoy yourself. Lately with the pandemic and my role as the CEO, I haven’t had as many opportunities as I’ve had in the past to play, but hopefully I will be able to get out more in 2022.
Where do you play locally?
I have played almost every course in Dubai – Jumeirah Golf Estates, Dubai Creek, Emirates Golf Club, Al Badia when it was still operational. I enjoy playing everywhere, not just in Dubai but around the world.
With DP World sponsoring the Tour, at what stage did you shift from being the title sponsor of the season ending event and move to re-name the Tour itself?
DP World has been a partner with the Eurpean Tour for the last decade, so it was not new relationship. The opportunity for us, and our commitment to grow the game and elevate it, and with our new branding, it was a great match. A global port operator and a global championship coming together as a partner, it was the ideal time. So we are not new to each other, and now it is taking our relationship one level higher.
The schedule for 2022 has been announced early and events in Japan and the pairing with the PGA Tour are welcome additions. Was Japan something that you looked at as a region to expand into?
Yes and in addition to Japan there are other destinations we looked at as well. We aim to take the Tour further to places like Japan or new destinations that bring value to the game and DP World.
What is it like having a colourful character like Ian Poulter as an ambassador for DP World?
Ian is a great ambassador, not just on Tour but with clients during our golf days. He understands the role of an ambassador perfectly both on and off the course. He is fun to watch and be around. We are not looking at adding any more ambassadors at the moment as our focus is on developing the Tour.
How important is the grassroots element of golf? Are you trying to focus on the Challenge Tour and making sure there is a pathway for up and coming talent to compete on the DP World Tour?
Yes, we have a focus on the younger players and also the ladies and disabled golfers. We are trying to promote all aspects of the game. We want to see the younger generation come through – including Nationals in the UAE and Dubai. We have noticed younger nationals being inspired by having the best players in the world come and compete in the DPWTC and Dubai Desert Classic.
What sort of opportunities will DP World bring to the local golf scene?
We are keen to promote the Emirates Golf Federation, and this kind of championship exposes youngsters to big players and gives them an understanding of the professional game. By bringing the leading profesisonals to Dubai it will give the younger generation the opportunity to learn and see first hand what is required to become a leading tour professional.
Will you come to the events around Europe, like in Scotland or London?
I’ve spent some time in Scotland before and really enjoyed it, especially walking in the Highland, so I would like to attend the Gensis Scottish Open. It is one of our Rolex Series events and it will attract some of the largest stars. With the Open Championship being played only two weeks later in St Andrews it will be a great time to be in Scotland. ■
PAUL CASEY
PURSUING MORE DESERT SUCCESS
Paul Casey earned a memorable victory at the 2021 Dubai Desert Classic and still feels as hungry as ever to compete with the world’s best. His record is sublime in the UAE with a further two wins in the Abu Dhabi HSBC Championship in 2007 and 2009. We caught up with the 44 year old at a Rolex round-table event during the DP World Tour Championship where he finished tied-ninth.
Worldwide Golf: As the reigning champion, what do you think about the Dubai Desert Classic becoming a Rolex Series event? Paul Casey: I feel like it’s fi nally been elevated to a position that a lot of us had always thought it was. For an event which is so new in the annals of golf, it gained quite some prestige among the players. And I think the trophy for the event has helped that. I think we can all agree that the trophies for the tournaments in the UAE are quite stunning. To me, it’s fantastic news. Rolex, and their continued support of golf, is very much appreciated by the bulk of the membership and I think also golf fans globally. These events are signifi cantly different, so I’m looking forward to it.
There was always a rumour or myth that if you won a trophy three times – I remember
Martin Kaymer won the Falcon Trophy in
Abu Dhabi three times –you get to keep it after the third win. I’m not sure if he did get to keep that one though!
WWG: Is there a moment in your victory at Emirates Golf Club that sticks out as being pivotal?
PC: I arrived on the Tuesday night having played the week before in the United States, so I woke up on
Wednesday and had no clue where
I was. I played the Pro-AM quickly in a bit of a daze and then went on to win the event. It’s interesting because I was heavily jet-lagged from that. But it showed that energy can sometimes come from somewhere else – another source. At that point we were heavily locked down, they didn’t let us outside of the hotel that week. But at the course we had about 500800 spectators – mostly members and guests. And the energy that we were getting as players in these little pockets when you got near these people – it was brilliant.
Because we hadn’t really played in front of anybody. In the USA there were very few, and it was nice to see their enthusiasm. That was what was really cool for me. That energy. And it’s one of the coolest events on the Tour. I love the trophy, obviously. I’m a big coffee fan!
WWG: You were very emotional afterwards. What did that win mean to you and why did you get like that? PC: I’d played some really bad golf coming out of the pause that they had on the PGA Tour. I’d struggled. It was about three months off and I didn’t play well and struggled the rest of that season. Therefore I tried to fi gure out what I needed to work on and where my motivation was. I wanted to get 2020 behind me, probably like everybody else on the planet really. Our performances on course is what is always talked about, but I had a bad time away from the course. At home with the family not being able to operate the way we normally would which is just like everybody else so I was ready for that to be over. It was a culmination of it being my 15th win, the Dubai Desert Classic – which is just cool – and the fact that 2020 was a write-off. I had worked hard to make 2021 something successful then boom – the second week out, there it is. You don’t often get the pay-off that quick. Sometimes you never get the payoff. I had worked hard, set a plan and accomplished it. It was really cool.
WWG: You’ve competed in the Olympics, Ryder Cup and in all the Majors. What’s the goal next year with no Olympics or Ryder Cup? PC: Typically, it’s been a big ticket thing for me – to make that team or make the other team. It’s important for either cause that I play consistently well and think about winning events. And I’ve spoken to various guys, my coach, and asked ‘is that still the way to do it?’ Or should I have the goal of 2022 of just taking two or three categories, looking at hitting one more fairway per round. Or maybe see a category in which I’m ranked 100th on Tour and look to improve into the top 25, and have that as the goal. And then that will feed into my practice and my game and how I spend my time. Maybe that’s the thing, I don’t know. I’m yet to fi gure it out. Right now, I’m not lacking motivation to get on a plane – coming from Arizona to Dubai for the DP World Tour Championship is a 16+ hour journey. I still want to do this.
WWG: In the UAE there are impressive amateurs who believe the best opportunity to elevate themselves is to go to college in the USA. You did the same, and so did Luke Donald. What advice would you have to those players? PC: I don’t know the scene in the UAE across the amateurs well enough to know what opportunities they have out here to improve the trajectory of their golf careers. But for me, from the UK, it was kind of dead-end in that you either turned professional and try to play professional golf, or you worked in a shop. I tip my cap to Ian Poulter because very few guys have
made their way from the pro-shop to the highest level. But you can’t go to university in the UK and play golf, so to me, those two options seemed scary. My parents were keen on me furthering my education so the college thing made total sense. And it is such a vehicle nowadays, looking at the players coming through their systems now. It’s almost like a no-brainer for a lot of kids.
I actually dropped out before my fouryear degree course was over, so I didn’t get my degree. For the fi rst six months I was homesick and did struggle. But everything you do as a college athlete prepares you for being a professional golfer because it is away from home. The level of competition is tough. I was playing against guys like Adam Scott and Luke Donald week in, week out. The facilities and you way you train. And you can get a degree if you want because there might be a trend in the future when players retire earlier and maybe they want to do something else. Thousands of kids go to college with dreams of being a touring professional golfer and fail. So that education could be a wonderful thing. The underlying thing for me, is just go for it. Because if you don’t like it you just go back home. The error for me would be not trying it so if there is a system in place in the UAE that supports amateurs, funds them, educates them and provides a structure and support system that allows them to focus on becoming a pro golfer – wonderful. They don’t have to go the college in the USA. But there wasn’t that in the UK. It was the English Golf Union and the R&A and that was it. They are better now.
WWG: I read a quote from you that you feel better about yourself after 40? Is this true and are you more relaxed now? PC: Yes, I am. I used to really live and die by my results when I was in my 20s and even into my 30s. And I get that because when you’re trying
Rolex present a timepiece to every player and captain of both the United States and Europe and that has been a tradition for quite some time.”
to become a successful athlete on Tour, you never know if you’re going to make it or win. And you get people chirping in your ear: “you should be winning twice a year” or things like that. And then you suddenly look back after ten years and it’s not happened. It’s never good if you start to live up to other people’s expectations. There’s a whole bunch of noise going on!
WWG: Can you see yourself playing on, perhaps onto the seniors? PC: Yeah, I’m still hungry to compete and am hopefully not getting too soft or refl ective. I’m able to strike a balance between refl ecting a little bit – like I can look back on the Olympics and know it was one of the best experiences I’ve ever had because I set a goal and made the team. Also the Ryder Cup in 2018 was like that. Some athletes don’t want to look back until they’ve fi nished but I fi nd that I am able to look back and think ‘that was a really cool victory in Dubai’ – but it doesn’t make me soft for that week. I still want to go out there and beat whoever I’m playing. But I can do it and enjoy it and if it doesn’t happen I’m OK with it. Because, to me, the success thing – what is success? It’s not about the trophy – of course we want to win. But it’s more about having a happy, healthy family, a bunch of friends and the fact I love playing golf for a living. That’s pretty damn cool.
WWG: Are you a scoreboard watcher? PC: On Sundays I tend not to. I get distracted a bit. I don’t know why. If I’m in contention, I just try to execute the same game plan that Casey is a Rolex ambassador and has been collecting watches for over 20 years
I had been doing that got me to that point. It’s different because the pin positions will change and the wind might be different, but the feelings are there. If I do look, it’ll be on the 18th tee or the 17th. It’s my caddies’ job really. If I need an eagle on the last to win – he’ll tell me. If I’ve got a three-shot lead on the 18th tee, he might hand me the 6-iron. It’s his role to take control or remind me.
WWG: As a self-confessed petrol head, do you get your hands dirty? PC: Yes, but I’m rubbish. I can break stuff and get someone to fi x it. I can change wheels and oil fi lters, things like that. The sun visor fell off one of my old cars the other week and I screwed it back on – that’s about it, but changing the oil, I can do that. It’s not bad. With modern cars it’s more diffi cult! ■
