TRADING PROPOSAL 2017
THE ORIGINAL WOOD PELLET GRILL
TRAEGER INVENTED THE ORIGINAL WOOD-FIRED GRILL 30 years ago in Mt. Angel, Oregon. We continue to lead the industry as the world's #1 selling wood-fired grill, perfected by decades of mastering the craft of wood-fired cooking. A Traeger grill will transform the way you cook because it creates consistent results, every single time. Fuel your hunger for wood-fired flavor with Traeger.
WHY BUY A TRAEGER GRILL?
IT'S SIMPLE - YOUR FOOD WILL TASTE BETTER 6 in 1 function - Grill, Smoke, Bake, Roast, Braise & BBQ Ease and Convinience - No need to babysit the grill. Just set and forget. Wood naturally enhances flavour so cook with hard wood, the way mother nature intended. Consistancy - Cook like a pro every time Community - Daily recipes and best in class service
BRAND STORY TRAEGER
THIRTY YEARS AGO, AN IDEA WAS BORN THAT STARTED A MOVEMENT IN OUTDOOR COOKING, A REVOLUTION OF FLAVOUR THAT CHALLENGED THE STANDARD OF TASTE SET BY GAS AND CHARCOAL. After working in his family owned wood stove business in Oregan, Joe Traeger decided that there was a better way to BBQ and developed the Traeger pellet grill in 1985. Joe worked to combine the best elements of gas and charcoal grills. The Traeger Grill revolutionized smoking by bringing the ability to slow-cook authentic BBQ to the masses with simplicity and convenience. Like a gas grill, Traeger Grills has a continuous fuel source—once the hopper is loaded with pellets, the auger repeatedly and automatically feeds them into the fire pot at predetermined intervals. The ability to cook at a relatively consistent temperature for hours without tending physical coal or wood fires appealed to BBQers who had become accustomed to tending smokers during long day or overnight cooks. Today, Trager leads the wood smoked BBQ movement, Fuelled by our passion for outdoor cooking, our love for 100% natural woodfired flavour, and for creating handcrafted meals that bring people closer together. We believe in the power of creativity, we believe that true craftsmanship never compromises, we refuse to sacrifice flavour for the sake of convenience. At Traeger we believe everyone deserves a life with more flavour. Cooking with wood, the way mother nature intended.
SPORTIVE SPORTIVE IS AN ESTABLISHED NZ DISTRIBUTION COMPANY based in Christchurch with 40+ years of heritage in the snow and lifestyle industries. We are not your typical BBQ company, we bring the passion, energy and assisted sales techniques of the snow & outdoors industries to BBQs. Prepare for sales clinics, cooking demonstrations, shop fitouts, free swag, events and content marketing. We live the Traeger lifestyle and are here to convert millennials and boomers alike to the wood smoked flavour revolution.
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SIX WAYS
TO MASTER
YOUR GRILLING GAME
WHEN YOU FIRE UP YOUR TRAEGER, you ignite the power to grill, smoke, bake, roast, braise, and BBQ — you’re the master of all trades. From baby back ribs to wood-fired pizza, smoky mac & cheese and even homemade apple pie, anything you can cook up in your head, you can cook up on your Traeger.
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COOKING OVER WOOD, MADE SIMPLE
1. HOPPER Holds 100% pure Traeger Hardwood Pellets. 2. CONTROLLER Delivers and maintains precise temperature, just like your oven. 3. AUGER Brings pellets to the fire pot. The higher the temp, the faster it moves pellets. 4. FIRE POT The hot rod starts the fire, the fan stokes the fire and creates a convection of heat circulating around your food. 5. DRIP TRAY Keeps the direct flames off your food while catching food drippings to prevent flare-ups.
TRAEGER’S EASE OF USE and simple controls let you focus on what matters: your food, your family, and your friends.
(cover with aluminum foil for easy clean up)
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2 3 4
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THE
PRO SERIES
HOPPER CLEAN-OUT
EXTRA GRILL RACK
Changing wood flavors? No problem. From applewood bacon to hickory smoked ham, changing wood is easy with the hopper clean-out feature.
The Pro Series extra grill rack gives you the ability to grill more meat at once. With 30% more cooking capacity, cook for your family and invite the neighbors.
SIDE-LIFT BAR Now, with the lift bar on the side of the barrel, easily haul your grill around the yard. It's even weight distribution makes your BBQ more maneuverable than ever.
DIGITAL PRO CONTROLLER Upgraded Digital Pro Controller with Advanced Grilling Logic™ (AGL) delivers precise and consistent temperature to +/- 15°F.* Dual meat probes make checking internal temperatures simple.
FOLDING FRONT SHELF A folding front shelf makes a great landing pad for messy grilling utensils or a cold beverage. (Sold Separately)
SAWHORSE CHASSIS Traeger's new proprietary sawhorse chassis: wideangled 3-inch thick legs, skirt, and logoed leg braces let your Traeger stand stable, like a linebacker.
BOTTOM SHELF Add a bottom shelf to your Pro Series grill for easy pellet storage. (Sold Separately)
ALL-TERRAIN WHEELS Larger wheels are designed to roll smoothly over deck slats and concrete expansion joints. Solid compound material makes them durable.
*Average variance over an hour long cook after grill has properly reached initial set temp of 375°F. Ambient air temp @72°F without wind.
LOCKING CASTERS (STANDARD ON PRO SERIES 34 ONLY) With maneuverable, hard-wearing casters, transporting the Pro Series 34 around the patio & locking it in place is as easy as Traeger-baked apple pie.
P RO SE RI ES
PRO SERIES WE’VE REVOLUTIONIZED THE PRO SERIES GRILLS with powerful features that increase grilling efficiency and convenience for the Traegerist.
PRO SERIES 34
PRO SERIES 22
BRONSON 20
FEATURES:
FEATURES:
FEATURES:
Digital Pro Controller with Advanced Grilling Logic™ Dual meat probes Extra grill rack Hopper clean-out Sawhorse chassis All-terrain wheels Locking casters
Digital Pro Controller with Advanced Grilling Logic™ Dual meat probes Extra grill rack Hopper clean-out Sawhorse chassis All-terrain wheels
TFB88PUB (BLUE)
SPECS: 36,000 BTUs 884 sq in grilling area Hopper capacity: 18 lbs Height: 49 in Width: 53 in Depth: 27 in Weight: 136 lbs
TFB57PUB (BLUE)
SPECS: 20,000 BTUs 572 sq in grilling area Hopper capacity: 18 lbs Height: 49 in Width: 41 in Depth: 27 in Weight: 103 lbs
Digital Pro Controller Sawhorse chassis All-terrain wheels SPECS: 300 sq in grilling area 10 lb hopper capacity Height: 38 in Width: 22 in Depth: 35 in
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Meet the Timberline. Born from the insight and experiences of Traeger users across the nation, then perfected by a team of engineers and BBQ experts, it’s our most advanced grill in 30 years. Crafted for everyone from the backyard hero, to the competition pitmaster, the Timberline gives you the control to customize your wood-fired cooking like never before.
This masterpiece started with you. Together, we’ve rewritten the rules for cooking with fire.
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REN
Starting at the core with a pill-shaped barrel for added height, a double-walled stainless steel interior, and airtight lid gasket for ultimate insulation, the Timberline is built with the structural integrity of Fort Knox.
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LID GASKET
Professional-grade gasket creates an airtight seal, keeping your wood-fired heat and smoke where it’s meant to be
“
”
Love the dual walled body style, three levels for cooking, and heavy stainless steel grates. You can feel the quality by lifting the lid. RICK MARTIN, Texas Star Grill Shop Owner
PILL-SHAPED BARREL
An additional 5 vertical inches of cooking height gives the Timberline the most cooking capacity in its class
DOUBLE-WALLED
Double-wall, commercial-grade 304 Stainless Steel Interior insulates and maintains heat for consistent temperature control
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“
The Flexible Grate structure of the Timberline allows me to create the space that I need to ensure all my meats are cooked to perfection and in time for judging.
”
CHAD WARD, BBQ Champion & Whiskey Bent BBQ Shop Owner
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Let’s have steaks, burgers, vegetables and chicken. All at once. The Timberline is designed to work for you–no matter what you throw on it. From a feast for one to a block party of legendary proportions, the new three-tiered grate system unlocks flexibility to cook up anything you can cook up in your head.
- SMOKE POSITION - SEAR POSITION
TOP GRATE
MIDDLE GRATE
BOTTOM GRATE
Because the Timberline uses TRU Convection™ to cook, this top tier is just as much a full blown cooking surface as any
Keep it in for a full second tier of cooking, or remove for taller food, like Beer Can Chicken or a colossal turkey
Slides forward for easy access to mop sauce on your food at any corner of the grill. Dual position options ideal to smoke or sear with
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The Timberline has you covered from a low and slow 165°F all the way up to a searing 500°F. Drop the bottom grate down, crank the heat up, and sear like you mean it.
SMOKE POSITION
Surround your food with indirect convection heat to create the perfect bark and a deep, penetrating smoke ring
SEAR POSITION
Lower the bottom grill grate 2 inches closer to the direct radiant heat from the drip tray, providing the intense heat necessary to leave perfect grill marks
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“
The Timberline is where tech meets the traditional BBQ experience and takes it to a whole new level.
”
DANIELLE “DIVA Q” BENNETT, TV Personality & BBQ Champion/Expert
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Perfect BBQ starts with perfect smoke. The Timberline’s brand new patent pending approach to Smoke Science not only creates more smoke, but crafts the paramount standard of smoke—blue smoke. Only fresh, clean, pure smoky flavor penetrates your food, so you can craft ultimate BBQ feats.
SUPER SMOKE MODE
TRU CONVECTION®
Craft ultimate smoke profiles from 165°F to 220°F with a push of a button. Proprietary algorithms control airflow and fuel the fire to surround your meal with the purest of blue smoke
Redesign of Traeger convection system creates a powerful vortex of heat and smoke spinning in the barrel, cooking up to 20% faster* while imparting wood-fired flavor and locking in moisture
TRAEGER DOWNDRAFT EXHAUST® SYSTEM Exhaust channels located low in the barrel allow fresh, blue smoke to rise and circulate through the chamber fully before falling down to the base of the chamber. As it cools, older white smoke exits below the drip pan, ensuring your food receives only the finest hardwood flavor
*based on convection air circulation vs non-convection, indirect flame cooking
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Take your wood-fired cooking into the modern age with the Timberline’s WiFIRE™ Controller. This industry-leading technology allows you to change the temperature, kick up the smoke, and set timers from anywhere via the Traeger App or directly from the grill’s control panel. It also features precision temperature control, allowing you to hold the set temperature from 165°F - 500°F within +/- 5°F*.
CONNECTED
TIMER
TEMPERATURE
PROGRESS
Timberline’s WiFIRE™ Controller allows you to utilize your home Wi-Fi network to connect your grill to the Traeger App via our cloud servers
Set timers to count down, remind you to mop your meat, or alert you when internal meat temperature hits the sweet spot
Monitor grill or meat probe temperature, and adjust as you see fit, from the grill or the Traeger App. Use Keep Warm Mode to hold your food at FDA-approved 165°F
Graphic visuals via the Traeger App make it easy to quickly glance and see how close you are to reaching the set temperatures or set time *Average variance over an hour long cook after grill has properly reached initial set temp of 375F. Ambient air temp @ 72°F without wind.
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“
�
The WiFIRE technology has made it so much easier for me to duplicate great contest results. It is amazing that the technology allows me to track the entire cook, save that cook log and then apply it to another cook in the future. That is out of this world!
CHAD WARD, BBQ Champion & Whiskey Bent BBQ Shop Owner
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TRAEGER
Traeger WiFIRE™ puts the collected cookout knowledge of Traeger Pros and enthusiasts at your fingertips. Submit your feats of food for others to try, or fire new recipes and cooking directions straight to your Timberline for automated cook cycles. From here on out, you’re cooking with the wood-fired power of Traeger Nation behind you.
COMMUNITY
RECIPES
Traeger Nation stands together and cooks together. Use the Traeger App to view updates and recipes
Discover endless recipes and share your own feats of food for others to try out
CUSTOM COOK CYCLES Find, customize, or create custom cook cycles, then fire them over and let the Timberline go to work
SHOP Find your closest Traeger dealer to stock up on pellets, accessories, sauces or rubs.
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TIMBERLINE 850
TIMBERLINE 1300
BRING WOOD-FIRED COOKING INTO THE MODERN AGE.
MASSIVE AND MODERN EVERYWHERE IT COUNTS.
850 sq. in. cooking capacity 24 lb. hopper capacity Height: 48 in. Width: 46 in.
Depth: 27 in. Weight: 200 lbs. Available in black
1300 sq. in. cooking capacity 24 lb. Hopper capacity Height: 48 in. Width: 58 in.
Depth: 27 in. Weight: 266 lbs. Available in black
FEATURES: Traeger WiFIRE™ Controller Meat Probe Meat probe storage TRU Convection® system Traeger Downdraft Exhaust® system Super smoke mode Keep warm mode Custom cook cycles Double-wall stainless steel interior 3 tiers of cooking surface
Stainless steel grill grates Dual position smoke/sear grill grate Concealed Grease Pan Stainless steel front shelf Stainless steel side shelf with hooks Magnetic Bamboo cutting board Sawhorse Chassis All-terrain wheels Hopper clean-out Power cord hook Locking casters
FEATURES: Traeger WiFIRE™ Controller Meat Probe Meat probe storage TRU Convection® system Traeger Downdraft Exhaust® system Super smoke mode Keep warm mode Custom cook cycles Double-wall stainless steel interior 3 tiers of cooking surface
Stainless steel grill grates Dual position smoke/sear grill grate Concealed Grease Pan Stainless steel front shelf Stainless steel side shelf with hooks Magnetic Bamboo cutting board Sawhorse Chassis All-terrain wheels Hopper clean-out Power cord hook Locking casters
H ARD WO O D VARIET IES
100% HARDWOOD AT TRAEGER, WE’VE MASTERED THE CRAFT OF FLAVOR. By manufacturing our natural hardwood pellets in our own Traeger mills across the U.S.A., we can guarantee that from mill to grill, only 100% natural, virgin hardwood makes up our delicious wood-fired flavors.
ALDER
PEL307 (20 LB)
APPLE
PEL318 (20 LB)
CHERRY PEL309 (20 LB)
H A R DWO O D
PELLET GUIDE GOOD FOR ANYTHING. GREAT FOR:
HICKORY PEL304 (20 LB)
MAPLE PEL308 (20 LB)
MESQUITE
ALDER
PEL305 (20 LB)
APPLE CHERRY HICKORY
OAK
PEL310 (20 LB)
PECAN PEL314 (20 LB)
REALTREE BIG GAME BLEND PEL320 (33 LB)
MAPLE MESQUITE OAK PECAN
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ACCESSORIES
GRI LL ACCESSO RIES
GRILL ACCESSORIES CHROME BOTTLE OPENER SKU: BAC369
NEW
NEW
SKU: BAC406
SKU: BAC419
MAGNETIC BAMBOO CUTTING BOARD
MAGNETIC WOODEN HOOKS-3 PIECE
NEW
TRAEGER 20LB PELLET METAL STORAGE BUCKET SKU: BAC430
PELLET STORAGE LID & FILTER KIT SKU: BAC370
N E W – R E TA I L PAC K AG I N G
N E W – R E TA I L PAC K AG I N G
SKU: BAC431
SKU: BAC432
REPLACEMENT MEAT PROBES
DIGITAL PRO CONTROLLER SKU: BAC365
REPLACEMENT HOT ROD
CAST IRON/PORCELAIN GRILL GRATE KIT 22 SERIES SKU: BAC366 34 SERIES SKU: BAC367
GREASE BUCKET SKU: HDW152
12.5"
CAST IRON GRILL GRATE 12.5 INCH SKU: BAC387 (PICTURED HERE) 10 INCH SKU: BAC386
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C O O K ING ACCESSO RI ES
COOKING ACCESSORIES NEW
QUESADILLA GRILL BASKET NEW
FLEXIBLE SKEWER SET SKU: BAC412
SKU: BAC425
NEW
NEW
SKU: BAC424
SKU: BAC414
SMOKED JALAPENO POPPER TRAY
DIGITAL INSTANT READ THERMOMETER
NEW
BBQ TRAY 16.7" X 11.5"
NEW
NEW
NEW
SKU: BAC417
SKU: BAC418
SKU: BAC421
NEW
NEW
SKU: BAC422
SKU: BAC423
LARGE CUT MEAT & FISH SPATULA
BBQ TONGS 28
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SILICONE BASTING BRUSH
BBQ PIG TAIL
BBQ SPATULA
NEW
PIZZA GRILLING KIT SKU: BAC413
SKU: BAC426
NEW
SAUCE MOP SKU: BAC428
POCKET THERMOMETER SKU: BAC212
CHICKEN LEG AND WING RACK SKU: BAC326
STAINLESS GRILL BASKET SKU: BAC273
RIB RACK
SKU: BAC354
C O O K ING ACCESSO RI ES
COOKING ACCESSORIES
CHICKEN THRONE SKU: BAC367
MEAT INJECTOR
12.5"
SKU: BAC356
OUTDOOR FIRE PIT METAL SCREEN SPARK ARRESTOR COVER PORCELAIN GRILL GRATE WITH 406 SQ. IN. OF GRILLING SPACE REMOVABLE LOWER ASH PAN
9 INCH CAST IRON CORNBREAD SKILLET SKU: BAC384
REVERSIBLE CAST IRON GRIDDLE 20˝ X 9˝ SKU: BAC382
10.5 INCH CAST IRON SKILLET SKU: BAC383
25" HIGH X 26" DIAMETER SKU: OFP001
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G RIL L C OVE RS SH E LVES
COVERS
COVER OUTDOOR FIRE PIT SKU: BAC327
FULL LENGTH GRILL COVER 20 SERIES SKU: BAC374 22 SERIES SKU: BAC379 34 SERIES SKU: BAC380 SELECT SERIES SKU: BAC375
REALTREE FULL LENGTH GRILL COVER NEW 20 SERIES SKU: BAC405 22 SERIES SKU: BAC376 34 SERIES SKU: BAC377
INSULATION BLANKET 20 SERIES SKU: BAC346 22 SERIES SKU: BAC344 34 SERIES SKU: BAC345
SHELVES BOTTOM SHELF PRO 22 SERIES SKU: BAC378 34 SERIES SKU: BAC364
SMOKE SHELF
22 SERIES SKU: BAC349 34 SERIES SKU: BAC350
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EXTRA GRILL RACK
22 SERIES SKU: BAC351 34 SERIES SKU: BAC352
FOLDING FRONT SHELF 20 SERIES SKU: BAC361 22 SERIES SKU: BAC362 34 SERIES SKU: BAC363
CO N SUM AB LES
CONSUMABLES
NEW
TRAEGER ALL NATURAL CLEANER 950ML SKU: BAC403
NEW
NEW
SKU: BAC407
20 SERIES SKU: BAC408 22/850 SERIES SKU: BAC409 34/1300 SERIES SKU: BAC410
BUCKET LINER - 5 PACK
DRIP TRAY LINER - 5 PACK
NEW TRAEGER x OREN
PINK BUTCHER PAPER 18"X 150' SKU: BAC427
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SO FT GO O DS
SOFT GOODS
NEW
NEW
NEW
SKU: APP155
SKU: APP156
SKU: APP158
APRON BLACK CANVAS & LEATHER
APRON BLACK CANVAS & LEATHER XL
APRON LIGHTWEIGHT WAXED CANVAS & LEATHER
NEW
BBQ MITT
BLACK CANVAS AND LEATHER SKU: APP154
NEW
APRON BROWN CANVAS & LEATHER SKU: APP196
NEW
APRON BROWN CANVAS & LEATHER XL SKU: APP197
BBQ MITT
SKU: APP143
NEW
BBQ MITT
BROWN CANVAS AND LEATHER SKU: APP195
NEW
NEW
NEW
SKU: APP159
SKU: APP160
SKU: APP162
HAT BLACK 5 PANEL ADJUSTABLE
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HAT BLACK TRUCKER ADJUSTABLE
HAT BLACK BEANIE
WO TRAIL-BLAZING BRANDS UNITE: Traeger®, inventor of the original wood pellet grill and Realtree, the original T innovator of hunting camouflage concealment have created a collection of products designed to complement the outdoor and epicurean lifestyle. Together, we’ll help sportsman share their outdoor adventures with friends and family to feast the way Mother Nature intended it to be—by bringing your big game to the wood-fired grill.
BIG GAME BLEND PELLETS SKU: PEL320
33 lb bag Developed to enhance lean wild game meat like Elk and Venison, this blend is a favorite for a wide variety of red and white meats. Our blend of Red & White Oak with Hickory, infused with Rosemary, maximize flavor and BTU’s.
REALTREE GRILL COVERS 20 SERIES SKU: BAC405 22 SERIES SKU: BAC376 34 SERIES SKU: BAC377
Shield your Traeger from the elements with a Realtree Xtra® camo grill cover. Made from heavy-duty all-weather material for maximum protection.
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MARKETING & SALES SPORTIVE IS HERE TO HELP
GRILL DEMONSTRATIONS Traeger reps will be available for live cooking demos in store on your free Pro 22. This will teach your staff the in’s and out’s of cooking with Traeger and tempt potential customers with delicious food. MARKETING MATERIAL We will provide catalogues, hanging signs, window clings, magnetic silent salesmen, content marketing and anything else you might need. Ask and we will deliver. TECHNICAL SALES CLINIC Traeger reps will be available to train your staff on the brand, technology, maintenance, hardwood pellets, cooking and sales techniques for the specific range of grills you stock. Shop employee purchase program for all staff who attends a sales clinic. SALES INCENTIVES We will provide sale incentives for staff to encourage them to smash Traeger sales and to increase items per sale. RE-ORDERS Sportive runs a dedicated customer service team for Traeger who are a phone call or email away, you will also have contact details for your local rep. Altern atively, you can place orders via our dealer login at www.sportive.co.nz SUPPORT FOR ONLINE SALES We will provide all the info, codes and content you need to effectively load product online. 34
TRAEGER
PREMIUM DEALER
DISPLAY PROGRAM
AUTHORISED DEALER
DISPLAY PROGRAM
ENQUIRE ABOUT OUR
CUSTOM FITOUTS & ACCESSORY DISPLAYS
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ORGANIZE MARKETING AROUND 3 SEGMENTS 30%
OUTDOOR
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TRAEGER
50%
BBQ
20%
CULINARY
WE BUILD THE BEST
AND STAND BY IT Tech
Support
03 348 9725
Some companies measure their warranty in days. We measure ours in years.
Our customer service is here for you 9am-5pm from Monday - Friday TRAEGER
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TRAEGER WEBSITE MILLIONS OF VISITS a year and hundreds of recipes, Traeger is investing in tools and content to drive traffic to your store.
DEALER LOCATOR
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TRAEGER
RECIPES
SOCIAL MEDIA
FOLLOW US FACEBOOK.COM/TRAEGERPELLETGRILLS
@TRAEGERGRILLS @TRAEGERRECIPES @TRAEGERBBQ @TRAEGEROUTDOORS @TRAEGERCULINARY
@TRAEGERGRILLS
PINTEREST.COM/TRAEGERGRILLS
YOUTUBE.COM/TRAEGERGRILLS TRAEGER
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WWW.SPORTIVE.CO.NZ 42
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