Official Publication of Sportsman’s Warehouse
2016 Media Kit Sell more products at Sportsman’s Warehouse through awareness created by Sportsman’s News
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When I started Sportsman's News 11 years ago, I wanted to provide the vendors of Sportsman's Warehouse an avenue to create more demand for their products, more than simply putting them on the shelves of each store. Meeting with buyers and getting your products into the stores is essential to the success of a product as well as a company. However, many companies don’t dedicate enough resources to getting their products advertised or create a marketing plan that generates enough awareness to make it a success. You need customers to come into the stores looking for your product instead of stumbling on them to make it a success. Thousands of products have failed throughout the years because enough people didn’t know about them or have a desire to purchase them. I wanted to provide an affordable resource for all manufacturers selling products to Sportsman’s Warehouse that would help them get more customers aware of their products and ultimately sell more units. Keeping the costs of advertising down is essential for all companies, but it is extremely important for smaller companies that have very limited resources. We are a small business ourselves and I understand how important it is to get the most out of every dollar that is spent. By putting Sportsman’s News at the entrance as well as the exit of every Sportsman’s Warehouse store, we have been able to keep our distribution costs down and pass that savings onto the manufacturers. The other benefit of distributing the publication at the store locations is that you have the ability to create awareness and demand for your product when the customers are in the store, where your product is located. Customers consistently come back to the same store for their outdoor needs and taking a copy of Sportsman’s News with them is common practice. If your advertising and marketing, or the product itself, didn’t catch their eye while they were in the store, there is a good chance that they will become aware of it while reading Sportsman’s News at home. This will increase sales at the store level and reorders from the corporate level. This model has worked with our printed version of the newspaper for eleven years. We have now expanded into a digital edition on a monthly basis to complement our printed version. It is emailed to over 1 million readers. Another avenue for exposure is through our website, which receives over a million visitors each year. We also send out a weekly e-mail blast, which reaches over 300,000 customers each and every week. Our annual Sportsman’s News Television DVD sales exceed over 200,000 units. Our very successful video product review campaign reaches over a million customers. The social media side of our business grows exponentially each and every week. We have an active “Web Forum” with over 13,000 members. Every one of these resources is available to the manufacturers that sell products at Sportsman’s Warehouse, at an extremely affordable price. We can tailor a program to use any or all of these resources to best fit your needs. Because of our close relationship with Sportsman’s Warehouse, we have the unique ability to allow manufacturers to pay for their advertising with a credit voucher direct to Sportsman’s Warehouse. This process makes an already affordable advertising price even more attractive.
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It is our mission to make sure that every one of our customers get the most bang for their advertising dollars. We will do everything in our power to make sure your product or products and your business are successful. Your success is our success. Michael Deming President/Sportsman’s News
Sportsman’s News Mission
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Ad Size, Specifications & 2016 Advertising Rates SIZE
WIDTH
HEIGHT
Full Page
9.125”
10.5”
3/4 Horizontal
9.125”
7.5”
6.8”
10.5”
1/2 Horizontal
9.125”
5.5”
1/2 Vertical
4.4625”
10.5”
1/3 Horizontal
9.125”
3.5”
2.9”
10.5”
1/4 Horizontal
9.125”
2.75”
1/4 Vertical
2.13”
10.5”
1/4 Square
4.5”
5.5”
1/8 Horizontal
4.46”
2.75”
1/8 Vertical
2.13”
5.375”
1/12 Square
4.5”
1.575”
9.125”
1.625”
3/4 Vertical
1/3 Vertical
Banner
Full Page Three Quarter - 3/4 Half Page - 1/2 Third Page - 1/3 Quarter Page - 1/4 Eighth Page - 1/8 Banner
PRODUCTION RATES: Sportsman’s News can help design your Ad. Production rates are $50.00 per hour. Please provide photos and logos in high resolution format, (300 dpi, actual size.) Photos and logo development are available at an additional fee. Sportsman’s News will provide a .PDF proof for all ads we produce. Email all Ad elements to; info@sportsmansnews.comor call (435) 865-1680 if you have any questions regarding production.
ACCEPTED MEDIA: Files under 10 MB can be emailed to; info@sportsmansnews.com Files larger than 10 MB may be uploaded to; ftp.kiddercom.com user: general@kiddercom.com password: user Files burned to CD with a hard copy proof may be mailed.CDs will NOT be returned. ACCEPTED FILE FORMATS: .PDF, .TIFF, .JPEG, .PSD (photoshop), or .EPS all files must be 300 dpi, actual size with the fonts embedded or converted to outlines and in CMYK Color Mode.
Open
3 Months
6 Months
12 Months
$4,416 $3,643 $2,539 $1,766 $1,380 $775 $1,145
$3,449 $2,845 $1,983 $1,380 $1,080 $605 $895
$3,237 $2,670 $1,861 $1,295 $1,015 $565 $840
$3,085 $2,545 $1,775 $1,235 $965 $540 $805
PLEASE NOTE: The above pricing is for each individual insertion / issue. PREMIUM LOCATIONS: Sportsman’s News does not guarantee placement of ads with the following exceptions; Add twenty-five percent (25%) for back cover, front or back inside cover. NON-PROFIT: Fifteen percent (15%) off rate to Not for profit 501(C)3 tax ID number required. AGENCIES: These figures are NET pricing to Sportsman’s News. Ask your sales representative how you can save on your advertising cost by paying for your advertising with a Sportsman’s Warehouse credit voucher.
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Getting a product onto the shelves at Sportsman’s Warehouse is a great step towards the success of your product. However, you can increase the amount of pull through with each product by featuring it in the Sportsman’s News “Product Section”. This is a comprehensive marketing strategy for getting the who, what, where, and why about your product to the consumer by getting them to walk into the stores looking for your product instead of stumbling on it while visiting the stores. The team at Sportsman’s News will thoroughly evaluate the product through a rigorous field testing process. We consult with the manufacture and representatives to insure that we are aware of all of the features and benefits of the product. One important factor is that we will allow the manufacturers the opportunity to evaluate the review prior to publishing. The review will be published in a predetermined Sportsman’s News issue. In addition to being seen in 200,000 printed magazines and a million digital editions of Sportsman’s News, we will e-mail your product review to our current e-mail list of over 310,000 Sportsman’s Warehouse customers for $750. The video product review is the next step in consumer marketing. The Sportsman’s News team offers this in conjunction with all other reviews as an additional service. In addition to an editorial review on your product, we will film the entire process and what goes into our field testing process to determine its quality. This process is scripted with the manufacturer prior to the start of testing so that you have an idea of what the finished product will look like. Once filming has been completed, our professional, award winning editors will put together the finished video showing all the features and benefits of the product. As with our editorial review, the manufacturer will have an opportunity to see the finished review prior to release to the public.
Video Product Review Program • Professionally Produced Video • Half Page Editorial In One Issue Of Sportsman’s News • E-mailed To Over 310,000 Outdoor Enthusiasts • Video Output On 1 SNTV DVD Series During The Year (25,000 Units Sold Of Each) • Video Plays Daily On “In Store” Loop Of SNTV DVD At Each Store Location • Posts On Sportsman’s News YouTube Channel as well as your own • One Full Week Of Display On www.SportsmansNews.com Home Page • Direct Link To “Buy It Now” At www.SportsmansWarehouse.com During Weekly Web Display • Over 1 Million Impressions For $4,250 The next step in consumer marketing, editorial and video product review $4,250 Includes Video Production
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2016 Print Schedule & Deadlines Month
Article Deadline
Ad Deadline
January
11/27/15
12/1/15
February
12/27/15
1/1/16
March
1/27/16
2/1/16
April
2/27/16
3/1/16
May
3/27/16
4/1/16
June
4/27/16
5/1/16
July
5/27/16
6/1/16
Ads are to be paid on a net 15 schedule unless otherwise approved in your contract.
August
6/27/16
7/1/16
A 3% late fee will be assessed after 30 days.
September
7/27/16
8/1/16
October
8/27/16
9/1/16
November
9/27/16
10/1/16
December
10/27/16
11/1/16
January 2017
11/27/16
12/1/16
Ad Examples
Ad deadlines are for Camera Ready art.
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Ad Size, Specifications & 2016 Advertising Rates SIZE
WIDTH
HEIGHT
Full Page
9.125”
10.5”
3/4 Horizontal
9.125”
7.5”
6.8”
10.5”
1/2 Horizontal
9.125”
5.5”
1/2 Vertical
4.4625”
10.5”
1/3 Horizontal
9.125”
3.5”
2.9”
10.5”
1/4 Horizontal
9.125”
2.75”
1/4 Vertical
2.13”
10.5”
1/4 Square
4.5”
5.5”
1/8 Horizontal
4.46”
2.75”
1/8 Vertical
2.13”
5.375”
1/12 Square
4.5”
1.575”
9.125”
1.625”
3/4 Vertical
1/3 Vertical
Banner
Full Page Three Quarter - 3/4 Half Page - 1/2 Third Page - 1/3 Quarter Page - 1/4 Eighth Page - 1/8 Banner
PRODUCTION RATES: Sportsman’s News can help design your Ad. Production rates are $50.00 per hour. Please provide photos and logos in high resolution format, (300 dpi, actual size.) Photos and logo development are available at an additional fee. Sportsman’s News will provide a .PDF proof for all ads we produce. Email all Ad elements to; info@sportsmansnews.comor call (435) 865-1680 if you have any questions regarding production.
ACCEPTED MEDIA: Files under 10 MB can be emailed to; info@sportsmansnews.com Files larger than 10 MB may be uploaded to; ftp.kiddercom.com user: general@kiddercom.com password: user Files burned to CD with a hard copy proof may be mailed.CDs will NOT be returned. ACCEPTED FILE FORMATS: .PDF, .TIFF, .JPEG, .PSD (photoshop), or .EPS all files must be 300 dpi, actual size with the fonts embedded or converted to outlines and in CMYK Color Mode.
Open
3 Months
6 Months
12 Months
$4,416 $3,643 $2,539 $1,766 $1,380 $775 $1,145
$3,449 $2,845 $1,983 $1,380 $1,080 $605 $895
$3,237 $2,670 $1,861 $1,295 $1,015 $565 $840
$3,085 $2,545 $1,775 $1,235 $965 $540 $805
PLEASE NOTE: The above pricing is for each individual insertion / issue. PREMIUM LOCATIONS: Sportsman’s News does not guarantee placement of ads with the following exceptions; Add twenty-five percent (25%) for back cover, front or back inside cover. NON-PROFIT: Fifteen percent (15%) off rate to Not for profit 501(C)3 tax ID number required. AGENCIES: These figures are NET pricing to Sportsman’s News. Ask your sales representative how you can save on your advertising cost by paying for your advertising with a Sportsman’s Warehouse credit voucher.
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Business Directory Welcome to the Sportsman’s News Business Directory. The best way for guides, lodges, outtfitters & outdoor service providers to keep their name In front of 12 million outdoor enthusiasts each year at a very affordable price. Sportsman’s News Business Directory let’s you be part of a select group of advertisers with a 1/12 page color ad. The ad includes your name, logo, picture, website, and other important information that will help maintain your business all year long. The best part about this program is that it is only $3,000 per year. Outfitters who advertise in the business directory may be invited to upgrade to our Platinum Approved Outfitter (PAO) status. This has become a highly sought after designation that brings a lot of EXTRA attention to our outfitters. When we are evaluating an outfitter for our PAO designation we will visit their operation to collect information for a front page Feature Story as well as bring a camera crew to film for possible placement in our DVD line up. They are also featured in our endorsed outfitter section of our website at www.SportsmansNews.com, which includes photos of their operation and direct links to the feature story, the DVD that was filmed, and the outfitter’s website. Participants are also included on www.SportsmansNews.com at no additional charge. With more than 1.2 million papers printed and distributed annually and a million unique visitors to www.SportsmansNews.com, we can put your business in front of 12 million people yearly for only $3,000.
One-twelfth Page Display Ad And Web Banner With Link To Your Website $3,000 per year Includes three hours of ad design
Sample of business directory in Sportsman’s News Magazine
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Sportsman’s News Premium Front Page Advertorial The Premium Sponsorship Package combines the best of Sportsman’s News print, video, and internet services to reach our massive outdoors market. It includes everything below for one great price. • 2” x 9.75” Banner on the cover of Sportsman’s News Magazine • 1,500-2,000 word advertorial with photos provided by manufacturers • Half page 4 color ad to run with advertorial • Posting on Sportsman’s News website home page for 1 full month • Advertorial e-mailed to 310,000 outdoor enthusiasts • Discounted pricing on video product reviews and advertising packages • Priced at $4,000.
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Cover Banner Ad
Advertorial
The Premium Sponsorship Package combines the best of all the Sportsman’s News services $4,000 Includes three hours of ad design
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Sportsman’s News Pro’s, Experts and Beats
Michael Deming, CEO/Publisher mdeming@sportsmansnews.com (435) 669-4624 Beat: Big Game Hunting
Kent Danjanovich, Senior Editor kdanjanovich@sportsmansnews.com (801) 231-9838 Beat: Fishing Excursions, Boating, Upland Birds
Dan Kidder, Managing Editor dkidder@sportsmansnews.com (435) 865-1980 Beat: Camping, Survival, Personl Defense, Legislation
Shane Chuning, National Sales schuning@sportsmansnews.com (435) 592-0231 Beat: Archery, Big Game Hunting
Eric Christensen, Video Field Producer echristensen@sportsmansnews.com (435) 879-1212 Beat: Big Game Hunting, Product Analyst
James Dansie, Video Editor/Producer jdansie@sportsmansnews.com (801) 680-7469
Kevin Orton, Field Editor info@sportsmansnews.com (435) 229-3900 Beat: Big Game Hunting, Guides & Outfitters
Chad LaChance, Fishing Editor info@sportsmansnews.com (970) 231-0252 Fishful Thinker
Shane Adair, Contributor info@sportsmansnews.com (435) 559-7764 Beat: Long Range Shooting, Varmit Hunting, Trapping
Wes Atkinson, Contributor info@sportsmansnews.com (970) 568-9667 Beat: Western Big Game Hunting, Mule Deer, Elk
Dennis Dunn, Contributor info@sportsmansnews.com (435) 865-1680 BAREBOW! Sagas
Gary Lewis, Contributor info@sportsmansnews.com (541) 420-1371 PacWest Outdoors
Daniel Staton, Fitness Editor info@sportsmansnews.com (509) 990-2000 Beat: Fitness, Health, Safety, Nutrition
Steve Mayer, Contributor info@sportsmansnews.com (702) 596-3926 Wild Game Recipes
Tiffany Labrum, Accounts Receivable tlabrum@sportsmansnews.com (435) 632-6236
Lisa Deming, Marketing Coordinator ldeming@sportsmansnews.com (435) 865-1680