Official Publication of Sportsman’s Warehouse
2017 Media Kit Sell more products at Sportsman’s Warehouse through awareness created by Sportsman’s News
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Sportsman’s News Mission
SUCCESS IS OUR
The mission of Sportsman’s News is to educate the consumers who shop at Sportsman’s Warehouse about the products available at the Sportsman’s Warehouse stores. With over 200,000 copies printed and distributed at the entry and exit of 75 plus stores located around the country we are the best resource to provide a thorough knowledge of your product to the end user. We not only educate the consumers, but the employees of Sportsman’s Warehouse about your products. We spend over 1000 man days a year in the field and have over 100 years of outdoor experience under one roof. We have the ability to test, endorse, write about, video, and share to millions the benefits of your product or products. There is a very good chance that a copy of the Sportsman’s News will be in the hands of a consumer at a campfire or deer camp without the interruptions of electronics devices as well. Our vast media sources provide a multi-faceted approach to getting your product known by many at a very affordable price.
SUCCESS
Michael Deming
YOUR
President/Sportsman’s News
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Sportsman’s News Magazine Editorial Calendar Sportsman’s News Magazine will offer product reviews of the following product categories. Advertisers may make their product available for review by sending the product to Sportsman’s News at: 2322 W. Industry Way, Cedar City, UT 84721. Products for review must be carried by Sportsman’s Warehouse. Please check with your Sportsman’s Warehouse buyer if you have questions about the availability of your product. Product will be reviewed and will remain the property of Sportsman’s News for use by our pro staff in the field. Firearms should be shipped to the St. George, UT Sportsman’s Warehouse store at: 2957 East 850 North, St. George, UT 84790. Please call (435) 634-7300 for a copy of the store’s FFL. January . . . . . . . . . . . . . . . . . . . Reloading Equipment February . . . . . . . . . . . . . .Jerky and Sausage Making March . . . . . . . . . . . . . . . . . . . .New Products for 2017 April . . . . . . . . . . . . . . . . . . . . . .Spring Turkey Hunting May . . . . . . . . . . . . . . . . . . . . . . . . . . . .Fishing Products June . . . . . . . . . . . . . . .Outdoor Cooking Equipment July . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Archery August . . . . . . . . . . . . . . . . . . . . . . . . .Defensive Pistols September . . . . . . . . . . . . . . . . . . . . . . . . . . . Binoculars October . . . . . . . . . . . . . . . . . . . . . . Big Game Hunting November . . . . . . . . . . . . . . . . . . . Waterfowl Hunting December . . . . . . . . . . . . . . . . . .Christmas Gift Guide
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Getting a product onto the shelves at Sportsman’s Warehouse is a great step towards the success of your product. However, you can increase the amount of pull through with each product by featuring it in the Sportsman’s News “Product Section”. This is a comprehensive marketing strategy for getting the who, what, where, and why about your product to the consumer by getting them to walk into the stores looking for your product instead of stumbling on it while visiting the stores. The team at Sportsman’s News will thoroughly evaluate the product through a rigorous field testing process. We consult with the manufacture and representatives to insure that we are aware of all of the features and benefits of the product. One important factor is that we will allow the manufacturers the opportunity to evaluate the review prior to publishing. The review will be published in a predetermined Sportsman’s News issue. In addition to being seen in 200,000 printed magazines and a million digital editions of Sportsman’s News, we will e-mail your product review to our current e-mail list of over 310,000 Sportsman’s Warehouse customers for $750. The video product review is the next step in consumer marketing. The Sportsman’s News team offers this in conjunction with all other reviews as an additional service. In addition to an editorial review on your product, we will film the entire process and what goes into our field testing process to determine its quality. This process is scripted with the manufacturer prior to the start of testing so that you have an idea of what the finished product will look like. Once filming has been completed, our professional, award winning editors will put together the finished video showing all the features and benefits of the product. As with our editorial review, the manufacturer will have an opportunity to see the finished review prior to release to the public.
Video Product Review Program • Professionally Produced Video • Half Page Editorial In One Issue Of Sportsman’s News • E-mailed To Over 310,000 Outdoor Enthusiasts • Video Output On 1 SNTV DVD Series During The Year (25,000 Units Sold Of Each) • Video Plays Daily On “In Store” Loop Of SNTV DVD At Each Store Location • Posts On Sportsman’s News YouTube Channel as well as your own • One Full Week Of Display On www.SportsmansNews.com Home Page • Direct Link To “Buy It Now” At www.SportsmansWarehouse.com During Weekly Web Display • Over 1 Million Impressions For $4,250
The next step in consumer marketing, editorial and video product review $4,250 Includes video production
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Business Directory Welcome to the Sportsman’s News Business Directory. The best way for guides, lodges, outfitters & outdoor service providers to keep their name In front of 12 million outdoor enthusiasts each year at a very affordable price. Sportsman’s News Business Directory let’s you be part of a select group of advertisers with a 1/12 page color ad. The ad includes your name, logo, picture, website, and other important information that will help maintain your business all year long. The best part about this program is that it is only $3,000 per year. Outfitters who advertise in the business directory may be invited to upgrade to our Platinum Approved Outfitter (PAO) status. This has become a highly sought after designation that brings a lot of EXTRA attention to our outfitters. When we are evaluating an outfitter for our PAO designation we will visit their operation to collect information for a front page Feature Story as well as bring a camera crew to film for possible placement in our DVD line up. They are also featured in our endorsed outfitter section of our website at www.SportsmansNews.com, which includes photos of their operation and direct links to the feature story, the DVD that was filmed, and the outfitter’s website. Participants are also included on www.SportsmansNews.com at no additional charge. With more than 1.2 million papers printed and distributed annually and a million unique visitors to www.SportsmansNews.com, we can put your business in front of 12 million people yearly for only $3,000.
One-twelfth Page Display Ad And Web Banner With Link To Your Website $3,000 per year Includes three hours of ad design
Sample of the business directory in Sportsman’s News Magazine
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Sportsman’s News Premium Front Page Advertorial The Premium Sponsorship Package combines the best of Sportsman’s News print, video, and internet services to reach our massive outdoors market. It includes everything below for one great price. • 2” x 9.75” Banner on the cover of Sportsman’s News Magazine • 1,500-2,000 word advertorial with photos provided by manufacturers • Half page 4 color ad to run with advertorial • Posting on Sportsman’s News website home page for 1 full month • Advertorial e-mailed to 310,000 outdoor enthusiasts • Discounted pricing on video product reviews and advertising packages • Priced at $4,000.
Cover Banner Ad
Advertorial
The Premium Sponsorship Package combines the best of all the Sportsman’s News services $4,000 Includes three hours of ad design
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2017 Print Schedule & Deadlines Month
Article/ Ad Deadline
January
11/27/16
February
12/27/16
March
1/27/17
April
2/27/17
May
3/27/17
June
4/27/17
July
5/27/17
August
6/27/17
September
7/27/17
October
8/27/17
November
9/27/17
December
10/27/17
Ad deadlines are for Camera Ready art. Ads are to be paid on a net 15 schedule unless otherwise approved in your contract. A 3% late fee will be assessed after 30 days.
Ad Examples
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Ad Size, Specifications & 2017 Advertising Rates SIZE
WIDTH
HEIGHT
Full Page
9.75”
11”
3/4 Horizontal
9.75”
8”
3/4 Vertical
7.25”
11”
1/2 Horizontal
9.75”
5.375”
1/2 Vertical
4.75”
11”
1/3 Horizontal
9.75”
3.66”
1/3 Vertical
3.25”
11”
1/4 Horizontal
9.75”
2.75”
1/4 Vertical
2.75”
11”
1/4 Square
4.75”
5.375”
1/8 Horizontal
4.75”
2.75”
1/8 Vertical
2.75”
5.375”
1/12 Square
5”
1.75”
Banner
9.75”
1.5”
Full Page Three Quarter - 3/4 Half Page - 1/2 Third Page - 1/3 Quarter Page - 1/4 Eighth Page - 1/8 Banner
PRODUCTION RATES: Sportsman’s News can help design your Ad. Production rates are $50.00 per hour. Please provide photos and logos in high resolution format, (300 dpi, actual size.) Photos and logo development are available at an additional fee. Sportsman’s News will provide a .PDF proof for all ads we produce. E-mail all Ad elements to info@sportsmansnews.com or call (435) 865-1680 if you have any questions regarding production.
ACCEPTED MEDIA: Files under 10 MB can be e-mailed to; info@sportsmansnews. com Files larger than 10 MB may be uploaded to; ftp.kiddercom. com user: general@kiddercom.com password: user. Files burned to CD with a hard copy proof may be mailed. CD’s will NOT be returned. ACCEPTED FILE FORMATS: .PDF, .TIFF , must be 300 dpi, actual size with the fonts embedded or converted to outlines and in CMYK Color Mode.
Open
3 Months
6 Months
12 Months
$4,416 $3,643 $2,539 $1,766 $1,380 $775 $1,145
$3,449 $2,845 $1,983 $1,380 $1,080 $605 $895
$3,237 $2,670 $1,861 $1,295 $1,015 $565 $840
$3,085 $2,545 $1,775 $1,235 $965 $540 $805
PLEASE NOTE: The above pricing is for each individual insertion / issue. PREMIUM LOCATIONS: Sportsman’s News does not guarantee placement of ads with the following exceptions; Add twenty-five percent (25%) for back cover, front or back inside cover. NON-PROFIT: Fifteen percent (15%) off rate to Not for profit 501(C)3 tax ID number required. AGENCIES: These figures are NET pricing to Sportsman’s News. Ask your sales representative how you can save on your advertising cost by paying for your advertising with a Sportsman’s Warehouse credit voucher.
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Distributed To All Sportsman’s Warehouse Locations
Digital Media The Sportsman’s News is not only a printed hard copy, but a digital E-Mag which is e-mailed to over 1 million consumers each and every month. It has a 9-11% open rate with trackable clicks for ads as well as hot links in articles. All printed pages in the Sportsman’s News are the body, but additional content is added to the digital only pages. It is approximately 25 to 30% larger allowing for digital edition only advertising.
SIZE
WIDTH
HEIGHT PRICING
Double Truck
19.5”
11”
$3,000
Full Page
9.75”
11”
$1,650
3/4 Horizontal
9.75”
8”
$1,400
3/4 Vertical
7.25”
11”
$1,400
1/2 Horizontal
9.75”
5.375”
$975
1/2 Vertical
4.75”
11”
$975
1/3 Horizontal
9.75”
3.66”
$675
1/3 Vertical
3.25”
11”
$675
1/4 Horizontal
9.75”
2.75”
$550
1/4 Vertical
2.75”
11”
$550
1/4 Square
4.75”
5.375”
$550
(Two Page Spread)
PLEASE NOTE: The above pricing is for each individual insertion / issue.
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Website Advertising The Sportsman’s News website receives over a hundred thousand visitors a month. This is an informational site with limited advertising opportunities and space is sold on a first come first serve basis.
HOME PAGE SLIDER
Home Page Slider ad - This is a large piece of real estate on the home page (pixels) and the primary attraction on the website. This ad rotates every six seconds and can manually be scrolled through. Ads may be linked to either the product at Sportsman’s Warehouse or direct to the manufactures website. There are no more than 12 ads on this slider.
Home Page Slider - 948 x 558 Pixels 1 month contract - $500 per month 3 month contract - $400 per month 6 month contract - $350 per month 12 month contract - $300 per month PRIME REAL ESTATE STATIC Prime Real Estate Static ad - This ad resides on the home page and is (pixels ). It is the first ad visitors see when scrolling through the website. Space for this slot is reserved on a monthly basis.
Static Ad - 595 x 340 Pixels 1 Month - $1200 per month 3 Month - $1000 per month 6 Month - $900 per month 12 Month - $800 per month
Weekly E-mail Blast - Over the past decade, we have generated a highly vetted e-mail list which is over 300,000 people. To be on our list, you must have opened one of our e-mails in the past 12 months or you are purged from the system. We see an average open rate on this weekly e-mail between 25 and 45% with high click through rates. This is an information e-mail which has features such as our video product reviews, cover stories, teasers, outfitter discounts, and sale items as well as product editorials. Product Editorials - can be scheduled to go out on this weekly e-mail. Products must be sold at Sportsman’s Warehouse and the hot links in the write up will direct consumers to the Sportsman’s Warehouse website specific to the product for $750 per weekly e-mail blast. No more than two product write ups allowed per week and no competing products will be on the same week. Banner Ad - One banner ad can be attached to the bottom of the weekly e-mail blast. This ad may be linked to anywhere the advertiser would like it driven. Competitors of Sportsman’s Warehouse are not authorized for this service. Cost is $500 per weekly e-mail blast. Banner ads are 675 x 300 pixels.
Weekly E-Blast Example
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Sportsman’s News Pro’s, Experts and Beats
Michael Deming, CEO/Publisher mdeming@sportsmansnews.com (435) 669-4624 Beat: Big Game Hunting
Kent Danjanovich, Senior Editor kdanjanovich@sportsmansnews.com (801) 231-9838 Beat: Fishing Excursions, Boating, Upland Birds
Dan Kidder, Managing Editor dkidder@sportsmansnews.com (435) 865-1980 Beat: Camping, Survival, Personal Defense, Legislation
Shane Chuning, National Sales schuning@sportsmansnews.com (435) 592-0231 Beat: Archery, Big Game Hunting
Wes Atkinson, Contributor info@sportsmansnews.com (970) 568-9667 Beat: Western Big Game Hunting, Mule Deer, Elk
Chad LaChance, Fishing Editor info@sportsmansnews.com (970) 231-0252 Fishful Thinker
Gary Lewis, Contributor info@sportsmansnews.com (541) 420-1371 PacWest Outdoors
Steve Mayer, Contributor info@sportsmansnews.com (702) 596-3926 Wild Game Recipes
Dave Canterbury, Contributor info@sportsmansnews.com (435) 865-1680 Pathfinder Survival
James Dansie, Video Editor/Producer jdansie@sportsmansnews.com (801) 680-7469
Lisa Deming, Marketing Coordinator ldeming@sportsmansnews.com (435) 865-1680
Tiffany Labrum, Accounts Receivable tlabrum@sportsmansnews.com (435) 632-6236