P OLICY
EVENT REVIEW:
ELEVATE 2022
A
fter three years of pandemic
Elevate is one of the physical activity sector’s largest trade shows, featuring a programme of keynote talks and seminars supported by a trade floor with 250 exhibitors
Lucy Findlay, Elevate’s event director,
interruption, the Elevate
added: “Face-to-face interactions are
trade show opened its
fundamental to business relationships,
doors to thousands of
development and innovation. That’s what
professionals working in
Elevate did this year – it helped reconnect,
sport, physical activity, health and fitness.
celebrate resilience, and create opportunities.”
Held at London’s ExCeL Centre on 15 and 16 June, this year’s event featured more than 250 exhibitors, showcasing a wealth of new products and innovations. The overriding mood on the showfloor was that the industry was glad to be back conducting face-to-face events. “In a world of Zoom calls and computer screens, getting hands on with the products is what it’s all about,” said Peter Ferris, CEO of fitness training concept Speedflex.
The exhibition floor featured a wide range of products and services across health, fitness and sport
18
SPORTSNATION.ORG.UK JUL/AUG 2022
