WellNation issue 11 2024

Page 1


news & trends

Exercise “must form part” of any strategy featuring weight-loss drugs

Any plans to use weight loss drugs as part of a preventative healthcare model – or using the jabs to get people living with obesity back into work – needs to be accompanied with a strategy to get people more physically active.

That is the message from industry bodies ukactive and CIMSPA, following the government’s announcement that it was looking at investing in weight-loss drug GLP-1.

Speaking on BBC Breakfast on 15 October, Prime Minister, Keir Starmer, said new weight-loss jabs could get people “back into work” to boost the economy.

He added that injections could also help reduce pressure on the NHS.

“I think these drugs could be very important for our economy and for health,” the PM said. “This drug will be very helpful to people who want

to lose weight, need to lose weight, very important for the economy so people can get back into work.

“Very important for the NHS because, as I’ve said time and again, yes, we need more money for our NHS, but we’ve got to think differently.”

Following the PM’s interview, ukactive and CIMSPA issued a statement highlighting that weightloss drugs alone weren’t a “magic bullet” – and any strategy to use them to help population health should be accompanied with exercise.

In a statement, the industry bodies said: “Advances in medicine have a vital role to play for people suffering from the severest forms of obesity but the national adoption of weight-loss drugs is no substitute for a strategy that encompasses physical activity and diet too.”

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The industry bodies warned of “quick-fix solutions” taking priority

news & trends

Physical activity generates £100bn in social value

The annual social value of community sport and physical activity in England has been calculated at £107.2bn.

According to a research report by Sport England – called The Social Value of Sport and Physical Activity in England – the value is made up of £96.7bn in annual wellbeing value for adults, children and young people taking part and volunteering in sport and physical activity. A further £10.5bn is made in wider savings to the health and social care system annually, through relieving pressure on the NHS by means of prevention of illness, reduced mental health service usage, fewer GP visits and a reduced need for informal (unpaid) care.

The research – which was based on an in-depth analysis of Sport England’s Active Lives data – was undertaken in partnership with social value advisors State of Life, Sheffield Hallam University and Manchester Metropolitan University. It also reviewed wider evidence for the health benefits of being active (including the costs associated

The report presents the findings from year one of a three-year study

with the treatment and care of illness and poor health), the research reveals the profound social and economic benefits of sport and physical activity for communities across England.

Published on 22 October, the report presents the findings from year one of a three-year study. The annual figures are based on participation, volunteering

and population data for the year 202223, with all figures in 2023 prices.

The next two years will provide further analysis that looks to build on the understanding of how the social value of sport and physical activity is generated and distributed between different people, places, activities and stakeholders.

Work begins on £3.18m regeneration of Burscough Sports Centre

Construction work is underway to transform Burscough Sports Centre in West Lancashire into a modern leisure, fitness and wellbeing hub.

The £3.18m redevelopment is funded by West Lancashire Borough Council, which owns the centre. Improvements will include an extended gym floor with 70 workout stations and a newly integrated functional training space. This will be complemented by a new indoor cycling studio and a wellbeing space.

The centre’s sports hall and squash court floors will also be refurbished along with extensive improvements to changing rooms and toilets.

Behind the scenes, plant, mechanical, electrical and heating/cooling infrastructure will be upgraded to enhance efficiencies and reduce the facility’s environmental impact.

Work on the improvements have now begun

Fermanagh Lakeland Forum to be replaced with new Passivhaus facility

A 48-year-old leisure centre in Enniskillen, Northern Ireland, is set to be replaced with the first Passivhaus-standard leisure centre on the island of Ireland.

Fermanagh Lakeland Forum will close in December, signalling the beginning of the project. It is anticipated the new centre will open in Spring 2027. The ambitious redevelopment plan – which was awarded £20m from the UK Government’s Levelling Up Fund in 2023 – will see the development of a leisure centre with environmental sustainability at its core. Each Passivhaus project adopts a whole-building approach with clear, measured targets, focused on high-quality construction, certified through an exacting quality assurance process. Facilities at the new centre will include an eight-lane swimming pool, a separate learner pool and splash pad area for young children. There will also be a health club with a large gym floor, as well as multi-purpose

spaces for health partners and wellness activities. Outdoor facilities include a destination playpark and urban sports park, 3G sports pitch, new cycling, walking and running trails, the development of an active waterfront area and improved pedestrian linkages to Enniskillen town centre.

The proposal was developed following consultation and engagement with elected representatives, members of the public, statutory and community organisations and local businesses.

Fermanagh and Omagh District Council, which owns the site, has appointed local contractor Graham to finalise the design.

Chair of Fermanagh and Omagh District Council, councillor John McClaughry, said: “The overall proposal to redevelop the Fermanagh Lakeland Forum and the surrounding area has been designed to benefit local people and the wider district by creating new opportunities for leisure and recreation, health and wellbeing.”

The centre will receive upgrades

Stroud takes leisure back in-house with

Lifestyles

Stroud District Council will take over the management of the leisure centre in Stratford Park, Stroud, back in-house on Friday 1 November. The centre will be operated by the council’s new Active Lifestyles service. The move will see a £2.7million investment into the site with a five-year repair programme to improve the centre, which dates back to 1975. Due to its age, Stratford Park Leisure Centre is in need of several general upgrades, including brickwork repairs, roofing, decoration, doors, flooring, air conditioning updates, lighting and the external toilet block. A new café will also be added during the works. Current facilities at the centre include indoor and outdoor swimming pools, a 100-station gym, sports hall, squash courts and sauna and steam room.

Stroud District Council’s Head of Community Services, Angela Gillingham, said: “We want a leisure service for everyone living in our district and we have thought long and hard about what we want to provide. We think this is an exciting first step on a whole new offering for our district. Our customers at our Dursley centre give us such glowing feedback and we now want to bring those standards to the Stroud centre.”

As part of the launch of Active Lifestyles, Stroud District Council has adopted a long-term investment plan for leisure services and facilities across the district.

Outdoor facilities will include an active waterfront area
PHOTO: FERMANAGH AND OMAGH DISTRICT COUNCIL
PHOTO: XSTROUD DISTRICT COUNCIL

CoverMe expands its team to support growth across new markets

CoverMe has further expanded its team to support its plans to grow and expand its presence in new markets.

Ali Atcha has been appointed as Chief Sales Officer, while Head of Commercial, Lou Crossland, has been promoted to Chief Commercial Officer.

Meanwhile, Doris Thews will take on a role as Vice President of Business Development USA.

Atcha has more than 18 years of experience in the health, wellness and

tech industries, with a strong focus on sales and business development across Europe, the Nordics, Africa, the US and APAC markets.

He worked as a sales manager for brands including Next Generation and David Lloyd in the UK, before managing David Lloyd’s European sales and marketing, plus supporting the acquisition team for new clubs across the continent as European Sales Manager.

Aran Pennick has joined Jordan Fitness as Head of Sales, bringing with him over 11 years multinational experience managing sales teams in the fitness and retail industries with companies including Technogym, Fitness Superstore and Nautilus.

“I am thrilled to be joining such an aspirational brand – I have long admired Jordan Fitness’ position in our market as a true leader in offering such a strong value proposition in a crowded marketplace.

With a dynamic approach they have always shown great agility to perform, with the right strategy. I am excited to see the value we can bring to homes and facilities across the world.”

Zak Pitt, Managing Director for Jordan Fitness adds, “This is an exciting time for all of us at Jordan Fitness. Coming off the back of returning to exhibit at FIBO this year, welcoming new distributors in the East, and having launched more than 150 new products in 2024 already, we look forward to Aran bringing with him his wealth of sales experience.”

Known for their strength

and functional equipment solutions, Jordan Fitness has been expanding their sales team with two additional hires in the past 12 months and look forward to continuing to grow further.

Aran finished by saying “I know many in the fitness industry already and look forward to seeing you all again very soon but for those that don’t know me or Jordan Fitness yet, please get in touch and I’d love to find out more about what you’re trying to achieve right now for your business and see how we can support you to realise those objectives”.

Quartz Sequoia Events Limited, owner of the Elevate trade show, has appointed physical activity sector communications specialist, Brand Chatter, as its communications partner. Brand Chatter is led by founder and Director, Katie Lewis, and Nicky Jobson –both seasoned specialists in sector communications. The partnership will see Brand Chatter manage communications for Elevate starting with the build up to the 2025 edition.

Elevate appoints Brand Chatter as comms partner
Aran Pennick to lead Jordan Fitness sales
Doris Thews will take on a role as Vice President of Business Development USA
Aran Pennick
PHOTO:COVERME
PHOTO: JORDAN FITNESS

Olympic athletes complete MBO of Swim!

Four-time Olympic medallist, Rebecca Adlington OBE, and fellow Olympic swimmer, Steve Parry MBE, have successfully completed a management buyout of the swimming lesson business they first founded in 2012.

Swim! operates from 27 venues across the UK, providing children of all ages with a bespoke learn to swim programme. The business delivers lessons to over 30,000 children per week in small class sizes with expertly trained teachers. 12 of the sites are purpose built and fully managed by the Swim! team and the remaining 15 pools are based within schools and sports centres.

The JD Gyms Group acquired a majority stake in Swim! in May 2022, to help drive the growth of the business and increase the access to swimming lesson provision across the UK. The collaboration has seen Swim! open in five shared locations with JD Gyms, including Chatham and Newcastle.

The MBO sees Adlington, Parry and the current Chief Operating Officer of The JD Gyms Group, Amelia Worrall, step away from JD

Scalr appoints Guy Griffiths to drive growth

and form a new owner-managed team with full control of the Swim! business. Worrall will assume the role of Managing Director of Swim! after a phased handover from her COO role at The JD Gyms Group, with Parry retaining an active role in the Swim! business as Founding Director. Becky Adlington, co-founder and Brand Director at Swim!, said: “We have big plans to expand in the coming years. We are committed to creating child-friendly, purpose-built facilities enabling children to learn this vital life skill, with a passion for ensuring more kids can access pools within their local communities.”

Fitness software startup, Scalr, has strengthened its advisory board by bringing in retention strategy expert Guy Griffiths, founder of GGFit. Scalr offers gym operators ways to leverage insight and harness it to improve member engagement.

Describing the move as a strategic move to fuel growth, Scalr co-founder, Michael Theodore, said the partnership combines retention expertise and predictive behaviour analytics with data intelligence.

Active Insight appoints Julie Allen as director

Julie Allen has been appointed director of Active insight.

Active Insight Founder, Mike Hill, said :“Julie has made such an incredible impact to Active Insight since joining us. From day one she has demonstrated a depth of knowledge, enthusiasm and passion for continually driving the organisation forward and contributing to the growth of the wider sector. We are extremely proud to have Julie as part of our team.”

Allen, who joined the business two years ago, said: “It is a privilege to be part of a team that have supported so many different organisations across the leisure, cultural and education sectors.

“In the past 25 years we estimate that Active Insight has supported over 500 organisations with data driven decision making and connected more than 200 buyers and suppliers to improve service delivery through active-net.”

Active insight’s Julie Allen
Steve Parry (left), Becky Adlington (middle) and Amelia Worrall PHOTO:
PHOTO: SWIM!

news & trends

Revenues up at Fitness First as it restructures

Fitness First has benefited from a post-pandemic bounce, as it saw revenues increase by 12% to £38.4m during the year to 31 March 2024 –up from £34.2m the previous year.

Pre-tax profits for the 12 months were £2.9 million – down from £5.2m in 2023. The fall in profits is due to the company settling its CLBILS debts (incurred during the COVID-19 pandemic), which resulted in an exceptional credit of £12.8m.

Fitness First is currently implementing a restructuring programme, as part of a long-term strategy drawn up following the pandemic.

The restructuring has seen 11 loss-making sites being closed, alongside rent reductions, as part of the strategy’s focus on “ensuring quality across the remaining sites”.

The group also recently launched its enhanced ‘Fitness First Premium’ membership option. At a cost of £10 per month, it provides members with a range of health services – including

access to GPs, physios, dietitians and mental health counsellors.

Commenting on the results, Fitness First CEO, Justin Musgrove, said: “FY24 was a period of strong financial and strategic progress for Fitness First. Membership volumes increased on a like-for-like basis, reflecting the

ongoing recovery from the impact of COVID-19 and following the important actions taken in FY24 to position the business for sustainable, long-term growth. We’re encouraged to continue to deliver strong improvements in profitability as we return the business to a growth mindset.”

Snap Fitness ramps up UK and Ireland expansion

Snap Fitness is expanding its UK and Ireland footprint with four new sites, all in retail park locations. In the next six weeks, Snap Fitness will open gyms in the Treliske Retail Park in Truro, M Park Central 12 in Southport, Tullamore Retail Park in the Republic of Ireland and Parc y Llyn in Aberystwyth, Wales.

The franchised gym operator secured the sites despite the units being in high demand from household retail brands. According to Paul Stephenson, Franchise Operations Director at Snap Fitness EMEA, the group “hand selects” retail park units using the brand’s in-house property team, based on detailed data and insights.

“Retail parks tick a lot of boxes for a successful Snap Fitness gym and are a key part of our future growth” Stephenson said.

The group’s strategic focus is on ensuring quality across its sites
The franchised gym operator is growing its footprint

1Rebel expands into recovery space with new “contrast therapy” concept

Boutique fitness studio operator, 1Rebel, is stepping into the recovery space with the launch of its new contrast therapy concept, RESET.

RESET combines the benefits of sauna and cold plunge therapy in a self-guided session, aimed at accelerating muscle recovery, improving circulation and boosting overall vitality. The concept has been designed to offer customers a recovery solution designed to enhance both physical and mental wellbeing.

The inaugural space will open at 1Rebel’s High Street Kensington studio on 17th October, featuring premium equipment supplied by Nordic Saunas and Brass Monkey.

Louise Mortimer, a breathwork practitioner, will be acting as 1Rebel’s Recovery and Contrast Therapy Expert, bringing her knowledge in contrast therapy and breathwork to educate and engage members and appearing in marketing campaigns.

James Balfour, Founder and CEO

of 1Rebel, said: “Contrast therapy is continuing to grow in popularity and is quickly becoming a cornerstone of recovery and wellness. More people than ever are seeking ways to enhance performance, manage stress and improve overall health and we saw this as an ideal opportunity. RESET offers a powerful tool for users to optimise their recovery, wellbeing and mental health, bringing the benefits of contrast therapy to the heart of London’s fitness scene and we’re looking forward to introducing the concept across more of our studios.”

Participants in a RESET session begin with 10-20 minutes in a Nordic sauna, followed by a 30-second to 5-minute dip in a temperature-controlled Brass Monkey cold plunge, with the option to repeat this process 2 to 4 times within the 45-minute session. Timers and breathwork guidance are provided throughout to help users manage their time and experience effectively.

The centre reopens on 18 November

Teesdale Leisure Centre prepares for reopening

A County Durham leisure centre is scheduled to reopen to the public next month following a redevelopment that has added several new features and improved the building’s environmental sustainability.

New facilities at the Teesdale Leisure Centre, in Barnard Castle, include a Move Hub with powerassisted equipment for people who need support with movement. Updates at the centre – which is owned by Durham County Council (DCC) – have also been made to the centre’s pool, including the creation of a new changing village and improvements to its plant room and heating system to make it more efficient for the future. There is also a new soft play area for children. According to councillor James Rowlandson, DCC’s cabinet member for resources, investment, and assets, the Move Hub – which uses machines supplied by Innerva – has become an important addition to the council’s Leisure Transformation Programme.

“We are pleased to be close to reopening Teesdale Leisure Centre, which has been refurbished as part of our Leisure Transformation Programme,’ Rowlandson said.

“This has been a complex project to not only improve facilities for customers, but to carry out a lot of behind-the-scenes maintenance work. This includes completely transforming the centre’s heating and mechanical systems to improve the building’s energy efficiency.”

The first space opened at 1Rebel’s High Street Kensington studio
PHOTO: 1REBEL
PHOTO: DURHAM COUNTY COUNCIL

news & trends

Inclusive Active Wellness Suite opens at YMCA Thornton

YMCA Thornton has opened a new Active Wellness Suite, a facility designed to help individuals of all abilities ease back into fitness and improve overall health and wellbeing.

The suite is equipped with powerassisted exercise machines from Innerva. Specifically designed to support those who may be new to fitness, recovering from injury or managing mobility challenges, the equipment provides a low-impact workout experience, encouraging users to regain strength, mobility and confidence at their own pace.

Parkinson’s UK invites applications for activity grants

Parkinson’s UK is offering up to £3,000 in grant funding for sports and physical activity groups and communities with a connection to the condition in the UK. The funding is available through the charity’s Physical Activity Grants programme, which helps people living with Parkinson’s to get more active and exercise. Now in its fourth year, the Physical Activity Grants programme is open to physical activity providers, leisure groups, sports clubs, national governing bodies, Parkinson’s groups and many more to apply for funding.

Village Gym partners with Hyrox to gain official training club status

Health club operator, Village Gym, has teamed up with fitness race specialist, Hyrox. The partnership will result in all 33 Village Health & Wellness Clubs becoming official training clubs for event challengers, offering dedicated Hyrox group classes and training to members.

Through the new training programme, Hyrox challengers will be professionally supported by certified trainers and have the opportunity to engage in structured fitness challenges and in-house competitions. The training has been designed to suit all abilities and fitness levels and will be open to anyone over the age of 16.

First launched in Germany in 2017, Hyrox is an inclusive global fitness race for people of all backgrounds and abilities. It was created to test participants’ limits through a combination of running and eight different strength and endurance workouts.

The competition brings together

thousands of participants with varying athletic backgrounds and fitness levels to race on one course.

Leisure Club Manager, Lee Clayton says: “Hyrox is described as the fastest growing sport in the world.

“In line with the growing trend for competitive fitness, our partnership offers another level of innovation to our fitness programmes, and will no doubt be a hit with members throughout our UK clubs.”

Hyrox is a fitness competition that combines 8km of running and eight functional workout stations.

Competitors run 1 km, then complete a functional workout station, repeating this eight times.

The functional workouts include the SkiErg, Sled Push, Sled Pull, Burpee Broad Jumps, Rowing, Farmers Carry, Sandbag Lunges, and Wall Balls.

HYROX races are mostly held indoors in large exhibition halls across four racing categories, including a relay category where teams of two race.

Power-assisted exercise machines
PHOTO: HYROX
All 33 Village Health & Wellness Clubs have become official Hyrox training clubs

There’s a solution to our health crisis

Wes Streeting is right; widening waistbands are a burden –and tackling the social and economic challenges created by the obesity crisis is a matter of urgency. He has said we need to get serious about public health and expressed a desire for an approach which seeks to “take the public with us rather than doing things to people”.

New evidence from Sport England shows just what potential the Government is sitting on – a major solution to our dual economic and health challenge that, according to Treasury-backed methodology, is already worth over £100bn a year in social value, largely through health savings. That solution is physical activity.

Streeting rightly acknowledges the role of physical activity in bringing more joy to people’s lives, something he agrees not only makes life worth living but gives us a better chance of living a healthy, fuller life for longer. As the Government launches its consultation on the 10 Year Health Plan to fix the NHS, there is a huge opportunity presented by increasing participation in physical activity, recreation and sport.

DCMS figures show the grassroots sport and physical activity sector itself is worth £99.7bn in economic terms and job creation. But the new findings – backed by Professor Chris Whitty – show the existing health value of people living active lives, and particularly the youngest in society. The researchers found physical activity already saves £10.5bn for the wider health and social care system, including billions for the NHS. This is further evidence of what a truly preventative approach from the Government should look like.

Previous governments have taken a short-term focus, and it is about time prevention is viewed as the cure, rather than waiting until people’s health conditions decline so much that they are left with no other choice than to turn to drugs and hospitals. The Government knows investment in weight-loss

The CMO, the NHS National Medical Director and the Health Secretary know the answer lies in prevention and in reducing inequalities

drugs is not the panacea. Now it must show us what plans it has to deliver a full prevention strategy that includes policies for physical activity and diet too.

After all, obesity is just one symptom of the UK’s current state of health – which is why our recommendation to prescribe physical activity has far wider benefits. The new report shows active lives prevent 600,000 cases of type 2 diabetes, 57,000 cases of dementia, and saves £540m in reduced GP visits. What are the side effects? It prevents 1.3 million cases of depression, creating savings for mental health services of £780m.

Crucially, the report proves the value of young people achieving the recommended 60 minutes of moderate to vigorous physical activity a day – it’s worth £4,100 a year for every child (aged 11-16), compared to £2,500 a year for every adult.

The CMO, the NHS National Medical Director and the Health Secretary know the answer lies in prevention not cure, and in reducing inequalities, including access to physical activity – especially for young people. It’s seen every day by every sports coach, PT and swim instructor. Our inequalities mean we are ranked joint11th for activity levels among 15 comparable nations in Europe. Imagine the social value of becoming first. The new report quantifies the social cost of inequalities in adult activity levels as £15.6bn a year.

There can be no growth without health. If the Government can unlock the full value of physical activity, it can be the miracle cure for the NHS and the economy.

news & trends

Freedom Leisure wins Gloucester contract

Gloucester City Council, University of Gloucestershire and Blackbridge Charitable Community Benefit Society have chosen Freedom Leisure to run their leisure facilities.

Freedom Leisure will take over operations of GL1, Oxstalls and the Blackbridge Community and Sports Hub, which is set to open next year (2025). The charitable trust had already taken over the interim running of GL1 and Oxstalls following the closure of the Aspire Trust.

The new agreement sees Freedom Leisure awarded a 15-year contract to run GL1 and Oxstalls Indoor Tennis Centre, and 10-year contracts for the other facilities.

The contract to run GL1 comes with a commitment to invest £8.3m into updating the leisure centre to attract new users, reduce operating costs and offer an improved experience for residents.

The city council will invest £5.9m as part of the plan, which will be paid back over the term of the contract

with the remaining investment coming from Freedom Leisure. Opening next year, the Blackbridge Community and Sports Hub will feature facilities for sport, youth work, learning and socialising – including a 3G football pitch, fitness gym and studio space.

Councillor Caroline Courtney,

Cabinet Member for Culture and Leisure at Gloucester City Council, said: “This agreement not only secures the long-term future of our leisure facilities, it also ensures people have access to some excellent facilities and can benefit from a more joined up approach with our partners.”

Johnson Digital and Fun and Moving join DoingOurBit platform

DoingOurBit – the free fitness and wellness platform for NHS and social care staff – has secured two more industry partners.

Digital health and wellness platform Fun And Moving (FAM) has created a series of medically approved routines for the DoingOurBit App, while fitness content provider Johnson Digital has shared an extensive library of sessions to suit all fitness levels.

According to DoingYourBit, the two partnerships have “dramatically extended” the platform.

The FAM routines range from five to 45 minutes’ duration, covering rehabilitation, balance, memory care and healthy movement through dance, Tai Chi, yoga, and pilates. Johnson Digital offers DJ-curated, high-quality music in all its workouts, from Yoga to HIIT.

PHOTO:JOHNSON
Freedom Leisure will run GL1 on a 15-year contract
PHOTO: GL1
Johnson Digital has shared its content with DoingOurBit

news & trends

University of Warwick unveils £1m gym in partnership with Matrix

The University of Warwick has completed a £1m refurbishment of the gym at its on-campus Sports and Wellness Hub. The facility, developed in partnership with equipment specialist, Matrix Fitness, marks a “significant milestone” in Warwick Sport’s strategy to promote active wellness for students, staff and the wider community.

The newly upgraded gym features cutting-edge equipment, an improved layout and a modern visual identity. Emphasising inclusivity and engagement, the refurbished facility caters to a diverse range of fitness needs, supporting everything from elite athletic performance to community-based fitness. The gym now offers the latest cardiovascular and strength equipment from Matrix Fitness, including products from its Endurance, Ultra, Magnum, Go, and Connexus ranges. In addition, as an official Hyrox partner, Warwick Sport – which operates the hub –has introduced a dedicated Hyrox

training area, as well as a revitalised cycle studio with cutting-edge Matrix Fitness CXP bikes which incorporate Intelligent Cycling technology, allowing users to engage in personalised, competitive indoor cycling sessions, complete with live performance tracking. According to Mark Hyndman, Director of Sport and Active Lifestyles at Warwick Sport, the refurbishment project aligns with Warwick’s mission to create inclusive spaces that promote community wellness and encourage an active lifestyle.

“Our new fitness offering is the result of a close collaboration with Matrix Fitness,” Hyndman said. “We’ve redesigned the space to include designated zones for functional training, strength & conditioning and cardio workouts. This has transformed the fitness experience, providing a seamless and engaging environment for all users.”

Matrix Fitness has played a key role in upskilling Warwick Sport’s health and fitness team.

Frogmore centre to receive £350,000 gym upgrade

Frogmore Leisure Centre in Yateley, Hampshire, is set to receive a comprehensive makeover of its gym space in time for January 2025.

An investment of more than £350,000 will see all current gym equipment replaced with the latest kit from Life Fitness and Hammer Strength and a complete redecoration of the space. Among the new additions are more free weights, cable machines, plateloaded resistance machines and specialised equipment like a hip thrust station and more power racks.

The cardio section will also be completely revamped, with cuttingedge machines such as SkiErg, arc trainers, air bikes, Wattbike indoor bikes, cross trainers, rowers and HD performance treadmills. Alongside this, a new relaxation zone will be added, equipped with massage guns to aid in post-workout recovery.

The works, which are being funded by Everyone Active, which operates the facility in partnership with Hart District Council, will take place in December 2024.

Joe Noble, General Manager of Frogmore Leisure Centre, said: “On top of the recent sports hall investment at Frogmore, we are hugely excited about this gym refurbishment and look forward to seeing the local community take full advantage of these facilities, to keep active and improve their health.”

The gym now features CV and strength equipment from Matrix Fitness
The gym will reopen in January 2025
PHOTO: MATRIX
FITNESS
PHOTO: FROGMORE LEISURE CENTRE

Your PT will manage the onboarding, recruitment, and ongoing support of personal trainers

Your PT to manage recruitment at Fusion Lifestyle sites

Your Personal Training (Your PT) has secured a contract with facility operator Fusion Lifestyle to manage its personal training (PT) recruitment across all of its sites.

As part of the partnership, Your PT will manage the onboarding, recruitment, and ongoing support of personal trainers across 38 Fusion Lifestyle sites, aiming to enhance the quality of PT services, while enabling Fusion to focus on optimising its core business operations.

According to Aaron McCulloch, Co-Owner and Director of Your PT, the deal marks a significant milestone in the company’s expansion.

“This partnership allows us to bring our extensive expertise in PT management to Fusion’s impressive network of facilities,” McCulloch said.

“We’re confident that streamlining the onboarding process and providing continuous support and development for PTs will lead to

outstanding results for both trainers and clients.

“We recognise that while some PTs may expect to make a lot of money quickly upon qualifying, they can often lack the business acumen and confidence.

“Our objective is to ensure all PTs understand the expectations of running a business and are equipped with the necessary resources. We want PTs not only to earn the income they desire but also to have the knowledge to support their clients and our members. Our goal is for all PTs to feel successful in their work, both financially and, most importantly, in their knowledge and integrity as a PT.”

Anthony Cawley, CEO of Fusion Lifestyle, added: “Working with Your PT means our PTs will get continuous support and ongoing training. This helps our PTs but also benefits our centre users, ensuring they will have the best experience possible at our centres.”

Your Personal Training is a PT platform offering a number of services.

Plans for the building include the refurbishment of the existing pool

Redevelopment

of historic Kings Hall

Leisure Centre set to begin next year

Works to transform the historic Kings Hall Leisure Centre in Hackney could begin in 2025, after the project received approval from Hackney Council’s cabinet to progress to the next stage.

Plans to revamp the Grade IIlisted building have been drawn up by sports and leisure specialist, FaulknerBrowns Architects, and include the refurbishment of the existing pool, a new teaching pool, a new sauna and steam room, new changing facilities and a new fitness suite – including studios for classes.

There will also be a new, two-court sports hall, while the entrance will also be revamped and improvements made to disability access.

The investment in Kings Hall Leisure Centre will come from Council capital funding, which is used for maintaining and improving Council buildings. It’s expected that work will start in Autumn 2025, with the centre reopening again in Autumn 2028.

Caroline Woodley, Mayor of Hackney, said: “Kings Hall Leisure Centre has been at the heart of Hackney for generations and attracts local residents from all walks of life to enjoy exercise, healthy activity and leisure.

“I’m delighted that these stunning plans will transform the centre and that we are able to invest in the wellbeing of our local communities.

“We’ve worked really hard with centre users to make sure we can preserve and protect what’s important to residents, and provide vital new facilities and amenities for everyone to enjoy.

“This is a really exciting decision –but it’s also a difficult one due to the financial challenges we and all councils face. To approve these plans for Kings Hall, we’ve had to put proposals for a new teaching pool at London Fields Lido on hold. This is because residents in the east of the borough desperately need a leisure centre that’s fit for the future and this has to be our priority.”

Motosumo will be available on the Fitness on Demand platform

Fitness On Demand partners with Motosumo

Digital fitness platform, Fitness On Demand, has signed a partnership with live indoor cycling specialist Motosumo. The deal will see Motosumo’s cycling workouts feature on the Fitness On Demand platform.

Motosumo’s unique selling point is to turn indoor cycling sessions into live, accessible and interactive experiences without tech-enabled bikes.

The partnership will integrate Motosumo’s live and on-demand classes with Fitness On Demand’s platform, providing real-time stats, immersive engagement with instructors and community interaction on any bike at any time. Motosumo’s technology captures metrics such as RPM, distance, and calories burned through smartphone sensors, transforming any stationary bike into a high-tech exercise machine.

“Partnering with Motosumo is a natural fit for us,” said Andy Peat, CEO of Fitness On Demand. “By combining our extensive digital content library with Motosumo’s tracking and interactive capabilities, we are offering a live, instructor-led experience that can be accessed anytime, anywhere.

“This collaboration empowers our customers to expand their class schedules further, without additional investment in instructors or equipment, in a market that’s expected to reach $2.8 billion by 2030.”

PHOTO: FAULKNERBROWNS ARCHITECTS
PHOTO: FITNESS ON DEMAND

news & trends

Brough Park centre closes for £17m redevelopment

Brough Park Leisure Centre in Leek, Staffordshire has closed for 18 months while extensive refurbishment work takes place.

The £17m redevelopment project will see the existing swimming pool facilities being demolished and replaced by a new 25 metre, six-lane pool as well as a larger teaching pool that will have a range of flexible uses.

There will also be new changing facilities, a larger gym and second group exercise studio, a new, dedicated, indoor cycling studio and a community wellness suite.

The centre is operated by MyActive, a new health and wellbeing company established by High Peak Borough Council and Staffordshire Moorlands District Council to take on the management of leisure facilities and services from 1 October 2024.

A Staffordshire Moorlands District Council spokesperson said:

“While this fantastic upgrade is being completed many existing user groups and clubs have already

The centre will benefit from a new 25m swimming pool

been moved or guaranteed slots at the Council’s other leisure centres in Biddulph and Cheadle.

“Members of Brough Park Leisure Centre who continue their current membership will have use of the Biddulph Valley and South Moorlands Leisure Centres and be able to

access the gym, swimming, squash and classes at those centres.”

Brough Park Leisure Centre closed on 1 October and is expected to reopen in early 2026.

Residents will be able to use other centres in Biddulph and Cheadle while the Brough Park site is closed.

Devizes Leisure Centre prepares for reopening following revamp

A major refurbishment of Devizes Leisure Centre in Wiltshire is reaching the final stages, with the facility’s new fitness suite set to reopen on 21 October. Improvements at the venue include a revitalised, modern gym floor with improved air conditioning, lighting and AV systems, a new consultation room, revamped weights room and dance studio. The dedicated free weights room now features an Olympic lifting rack, Smith Machine and 4-in-1 rack, and in the brand-new functional fitness zone, users can try out the newly installed curved treadmills, Watt bikes, tyre-flip and rig areas.

The works, which have been taking place since May this year, have been funded by Wiltshire Council, which owns and operates the centre. Work on the facility is one of a number of redevelopment projects involving the council’s leisure properties.

Improvements at the venue include a revitalised, modern gym

news report Could new regulations put the freeze on 90% of ice baths?

Ice baths and cold plunge facilities are popular with wellness operators, but have so far been unregulated. WellNation spoke to Colin Edgar, MD of CET CryoSpas and a member of a steering committee which is drawing up new regulations for the industry

Why are these regulations important? What areas have been looked at and who is involved in the steering group?

The main purpose of the new ice bath health and safety regulations is to protect the public from the risk of infection by a number of waterborne pathogens.

The steering group consists of industry association representatives including the Pool Water Treatment Advisory Group (PWTAG), which advises the Health & Safety Executive on matters relating to pool water safety; the Swimming Pool Allied Trades Association (SPATA); the British & Irish Spa & Hot Tub Association (BISHTA); plus water treatment specialists and ice bath suppliers and manufacturers. I am personally also on the steering group, as founder of the longest established UK ice bath manufacturer, with 22 years of experience producing commercial ice baths.

The steering group focused on the filtration and sanitization requirements across a range of settings including gyms, spas and hotels who are offering ice bath experiences to their members, or to the general public.

What are some of the problems that can come from unregulated ice baths?

One health and safety inspector, who visited an upmarket health club in London reported to PWTAG that they discovered that a single ice bath, designed for home use, had up to 200 users daily. This particular ice bath had no skim filtration whatsoever.

As 60% of pollutants, such as body oil, will float, skim filtration is essential to effectively

filter these pollutants from the water. This type of feedback provided the impetus to produce guidelines which would enable prospective buyers and users of ice baths, to make good decisions from a health and safety perspective.

While CET CryoSpa products do comply with the new regulations, many UK ice bath suppliers and manufacturers, have been supplying ice baths which do not meet basic requirements for commercial use.

What are the key findings from the report and what changes will Ice bath companies need to make to be compliant?

The key recommendations revolve around proper filtration and sanitization. The water must be skimmed from the surface as 60% of pollutants will float.

The primary sanitisers should be chlorine or bromine, which are fast acting when compared to Silver Hydrogen Peroxide, for example. UV would be an example of a secondary sanitizer which can be used in conjunction with a primary sanitizer but not on its own.

Interestingly a key recommendation was that you should not create ice from contaminated water as various pathogens can survive in ice and risk infecting bathers as the ice dissolves.

New guidelines are set to transform the sector
CET CRYOSPAS

What does this mean for facility operators who have an existing bath which doesn’t meet the regulations?

For those operators who have acquired noncompliant ice baths without skim filtration, for example, there may in some instances be a way to modify the ice baths to make them compliant. The new guidelines are not mandatory but there is a reputational risk if you continue to offer ice bath sessions in non-compliant equipment. At CET we have been looking at ways to upgrade non-compliant ice baths. Virtually all wooden ice baths are non-compliant but at CET we have recently developed an all-wooden ice bath that will comply with the new regulations.

What advice would you give to the industry when considering purchasing ice baths?

Consider your reason for choosing an ice bath. Aside from offering a competitive advantage, is the objective to maximise the therapeutic effect to enhance recovery and performance, or are you simply looking for general wellness benefits for members? Pain management might also be an important factor, as gyms move towards

health focused memberships. Determining these motivations will help you arrive at the best solution.

As CET evolved from the medical sector, using low temperature saltwater to treat tendon and ligament injuries as early as 2002, we understand how to maximise the therapeutic effect, and we design our ice baths accordingly.

Aesthetics is often the first thing people look at, which to a degree can easily be altered, but it is important to look underneath the skin of the ice bath. Can it cope with your anticipated user volume or the ambient temperature of the swimming pool apron?

Finally, consider the huge variation in individual tolerance of cold. This can be due to body shape, size, gender and ethnicity for example. It may be better to have more than one unit, one colder than the other so individuals can select the most appropriate temperature for them. At The Wimbledon Championships for example, the CryoSpa ice baths we supplied are maintained at 8°C, 10°C and 12°C allowing players a temperature choice.

Another feature of the CET CryoSpa is that you can change the level of cooling by turning on the jets. As the Australian Weightlifting Coach, Miles Waddell, said “It’s the jets that make the difference”.

CET CryoSpa products comply with the new regulations

Retention in the independent world

The world of retention can be a simple, yet often overlooked area in the industry.

Clubs that pay the subject attention quite simply have better results than those that don’t. Facilities with a keen eye on their member base and who implement a few simple strategies see longer membership durations than the industry average and as a result make more money and help more people. But how does an independent gym approach retention?

Traditionally, it’s probably fair to say it isn’t always the first thing on the mind of an independent gym owner, but by default they do the things that naturally yield better results:

1. They know their members by name – With an average of 440 members, owners of independent facilities tend to know a large proportion of their members, the nature of the gym owner role sees

Facilities with a keen eye on their member base and who implement a few simple strategies see longer membership durations than the industry average

them active in the club and gives them more chances to chat with their members. Stats show that more frequent touch points extend the life of a membership, and this is second nature to independents.

2. They create a sense of community – A gym that knows its members generally results in a stronger sense of community. Being proactive gives operators the ability to engage with their members more often. For example, club events are fast becoming out-of-club experiences, as communities extend beyond the four walls of the gym.

3. They provide for their niche – The average size of an independent is somewhere between 2,0004,000sq ft, with the exception of a few mega gyms. Given the restriction in space gym owners face, they often lean into their niche, providing the best experience they can in that space, be that SGPT, Hyrox, strength training or group ex, and as a result they often have an engaged member base that buy into the facility and all it offers.

As I’m no expert on the subject of retention, we’re teaming up with Dr Paul Bedford to cohost and facilitate the return of The Retention Convention alongside the Independent Gyms Winter Conference 2024. If improving retention is on your to do list, then join us at Cranmore Park in Solihull on Thursday 5th December where you can learn retention best practices from the experts!

PHOTO: SUSHIL

news report

Enhancing lives through physical activity

Essex Public Health and Essex County Council Adult Social Care (ASC)Teams have launched a pioneering Early Help and Prevention service which aims to harness the power of physical activity to improve the lives of people in Essex.

Called “Reconnect”, the programme introduces a preventative approach to health and social care, helping alleviate the pressure on the NHS through the provision of communitybased services that prevent, delay and reduce the need for statutory, clinical services.

The scheme will utilise an evidence-based occupational therapy-led model to support people with learning needs and/or disabilities, autism, long-term health conditions, physical disabilities and sensory impairments – as well as their carers.

Councillor John Spence, Cabinet Member for Health, Social Care and Integration, says: “The

benefits from being physically active are well documented. Our successful trial programme has now demonstrated the major role physical activity can play in increasing the confidence and independence of people living with a disability or long-term health condition. The introduction of Reconnect is genuinely pioneering work, building on previous programmes and supporting residents’ health and wellbeing. By enabling people to live more independently, and therefore have less need for health and care services, this is a real win-win for Essex.”

The service will be community-based and will use physical activity as a tool to build and maintain physical, mental and emotional wellbeing. With a person-centred and holistic approach at its core, the service aims to empower individuals to achieve their goals and lead fulfilling lives.

Reconnect builds upon the success of the Prevention and Enablement Model (PEM); a pioneering Active Essex local delivery pilot and learning initiative, set up in partnership with ASC and occupational therapy specialist, Sport for Confidence.

Utilising a whole systems approach within health and adult social care, the pilot was able to support individuals to access physical activity in their local community, with the support of an Allied Health Professional. It also demonstrated selfreported increases in confidence, independence, and social connections, as well as deliver £58.72 of social value for every £1 invested.

Essex County Council has now appointed Sport for Confidence to deliver Reconnect, with the help of a consortium of community partners.

Lyndsey Barrett, founder of Sport for Confidence, said: “This is a huge step change in preventative health delivery.

“Whilst Sport For Confidence has had a longstanding positive relationship with Essex County Council, this is the first time Essex County Council has procured a service of this nature, positioning

occupational therapists as innovators using physical activity for individual and social transformation, able to work across, sport, health and social care and have a key role in the prevention agenda.

“For many years, Sport for Confidence has been pioneering and evidencing the therapeutic benefits of sport and physical activity, especially for those who have the potential to gain most from being active but struggle to access meaningful opportunities.

“In 2020, we worked with Essex County Council Adult Social Care, Active Essex and a wider consortium of community partners to deliver the Prevention and Enablement Model, a 2-year test and learn pilot, initially funded by Sport England, that studied the impact of a whole system approach to adult social health and social care. The evidence was overwhelmingly positive. Outcomes, independently compiled and verified by the University of Essex, confirmed that embedding physical activity into a whole system approach to adult health and social care could deliver £58.72 of social value per £1 invested.

“Evidencing the commercial and holistic case for introducing a more supportive and preventative approach to adult health and social care laid the foundations for a new county-wide approach.

Our approach enables a much earlier intervention focused on prevention and support

This created therapeutic physical activity opportunities to drive occupational outcomes that result in heath, happiness and life satisfaction.

“Occupational therapists are the experts in the ‘activity-health’ links and are dual trained in mental health and physical disability. Our approach enables a much earlier intervention focused on prevention and support, while also alleviating the pressure on the more traditional clinical pathway to services.”

The Reconnect program will see Essex County Council and Sport For Confidence deliver equity of access across the county with expansion of Sport for Confidence services into West Essex.

Jeanette Bain-Burnett, Executive Director Policy and Integrity, Sport England, says: “The Reconnect programme will create a fully integrated physical activity pathway which ultimately supports good health, while preventing ill health.”

The programme will deliver equity of access across the county

news & trends

Ethics Leisure becomes distributor for Core-Tex

Ethics Leisure has announced a new partnership as the exclusive distributor for Core-Tex in the UK. Core-Tex is used by professionals and organisations in athletic training across a range of sports in the US. The equipment range includes the Reactive Trainer, which enhances athletic conditioning and aids in effective rehabilitation.

Andy Gill, MD of Ethics Leisure, “As we roll out Core-Tex products in the UK, we’re committed to enabling athletes to reach their full potential through advanced training methodologies.”

Precor secures partnership with David Lloyd Clubs

Fitness equipment giant, Precor, has secured a deal with David Lloyd Leisure to supply a number of its clubs with new upgrades.

Precor will supply a full range of strength, functional and cardio equipment, including the P84/ P94 touchscreen consoles with EGYM integration, and innovative glute training products from the Glutebuilder Plate Loaded line. Successful installations have already taken place at various sites including Northwood, Glasgow, Edinburgh and Kingston, with more planned in the coming months.

It is the latest (series G) round of investment for EGYM

EGYM secures US$200m round of investment to drive further growth

Fitness and wellness tech giant, EGYM, has raised approximately $200 million of growth capital from investment firm L Catterton and Silicon Valley-based venture capital company Meritech Capital.

It is the latest (series G) round of investment for EGYM, which takes the company’s valuation to around US$1.2bn. The funding will support the continued expansion of EGYM’s Wellpass corporate wellness network and drive further development of its digital solutions and smart strength equipment.

Paul Madera, Co-Founder and Partner at Meritech, said: “EGYM has impressed us with their ability to bring a huge vision – one that was particularly challenging to execute in the early stages – to market so successfully. EGYM now offers employers a truly technology-driven solution that increases employee wellbeing and productivity while reducing sick days and healthcare costs.”

EGYM CEO, Philipp RoeschSchlanderer, added: “L Catterton and Meritech were my two absolute dream investors for our mission to build the leading global platform at the intersection of fitness and healthtech.

“We are strengthening our board with both fitness industry and technology experts. They share our vision of turning the world’s largest market, the healthcare industry, from repair to prevention.

“Thanks to our smart technology solutions and our fast-growing international corporate wellness platform, we now have a real opportunity to accelerate this change and are more determined than ever to do so.”

EGYM’s corporate fitness platform, Wellpass, has been designed to unlock access to a diverse breadth of fitness facilities to employees. It also offers integrated and tech-enabled “smart strength equipment” and software solutions.

The Core-Tex Reactive Trainer
PHOTO: EGYM

SPATEX 2025

After a stellar show in 2024, the water leisure industry will return for the 29th exhibition of SPATEX at the Coventry Building Society Arena in February 2025

Who is SPATEX for?

Taking place from Tuesday 4 to Thursday 6 February, the annual, free-to-attend event attracts visitors from the whole spectrum of water leisure, from those involved in the provision, management and delivery of public and private water leisure services to schools, holiday parks, hotels, as well as builders, architects and specifiers. Totally unique, the show caters for all needs in this fast-moving sector.

What visitors will see

All water leisure product groups, for both the commercial and domestic sectors, are featured, including swimming pools, wellness facilities, saunas, spas, ice baths, steam rooms, children’s play features, hot tubs, enclosures, plus all the ancillary equipment.

“As the UK’s only dedicated water leisure exhibition, we have an excellent line-up of over one hundred companies, including all the leading international manufacturers and suppliers that you would expect to see at an exhibition of this calibre, plus some very exciting new companies making their SPATEX debut,” says the show’s organiser, Michele Bridle. Celebrating her 25th anniversary of working for SPATEX, Michele has her finger on the pulse and knows exactly what visitors are looking for.

Visitors will also be able to see, touch and discuss the latest products and trends and take advantage of exclusive show offers. The New Product Zone (sponsored by Swimming Pool News) highlights the products that look set to make the headlines in the pool season ahead.

Sustainable and eco-friendly solutions

Saving energy will be a key feature of the goods displayed on exhibitors’ stands, such as the latest heat retention covers, LED lighting, air source heat pumps and super insulated one-piece pools and hot tubs.

Sustainability and environmentally-friendly operations will also be a major topic in another important element of the show - the informative double seminar programme, much-valued by visitors.

SPATEX is widely recognised as providing the best source of free information in the industry and it’s thanks to the tremendous support of a large number of esteemed associations – namely, Institute of Swimming Pool Engineers (ISPE), Swimming Teachers Association (STA), Royal Life Saving Society (RLSS), Pool Water Treatment Advisory Group (PWTAG), Water Management Society (WMSoc), Legionella Control Association (LCA), Institute of Swimming (IoS) and, of course, the British Swimming Pool Federation’s SPATA (Swimming Pool & Allied Trades Association) and BISHTA (British & Irish Spa & Hot Tub Association).

Combined, they bring their individual insights and knowledge to create a varied programme of seminars that combine hands-on practical advice, technical know-how and essential health and safety guidance and compliance.

Arena 1 is dedicated to ISPE and its 20 CPD accredited workshops, covering topics such as an annual health and safety update on legislation and cases over the past 12 months and details of forthcoming changes; Legionella and the importance of microbiological testing in a business setting; commercial spa maintenance; energy savings with the correct pipe and pipework configuration; the planning, design and layout of plant rooms.

SPATEX 2025 PROGRAMME

The programme isn’t yet fully finalised, but selected details have now been released. The confirmed sessions and talks will include:

TUESDAY

13.15-13.45 RLSS: Incidents and Lessons Learnt 14.00-14.30 STA: Operational Procedure Compliance

14.45-15.15 IoS – pH, Active Free Chlorine and Alkalinity – the links between them

15.30-16.00 ISPE tbc

WEDNESDAY

10.15-10.45 IoS: Advanced filtration

11.00-11.45 STA: Lone Worker

12.00-12.30 ISPE tbc

12.45-13.15 Joint Panel Discussion

A diverse range of topics, such as natural swimming pools and cold-water hydrotherapy, will feature in Arena 2. And PWTAG will take over Arena 2 on Thursday covering all aspects of essential water treatment and filtration.

● To register for SPATEX, visit: www.spatex.co.uk

For more info in exhibiting, contact Helen Mulingani: helen@spatex.co.uk Tel: +44 (0) 1264 358558

New for commercial pool operators

For 2025, SPATEX will launch an exciting new Pool Plant Theatre. The Institute of Swimming (IOS), in collaboration with the Swimming Teachers Association (STA), Institute of Swimming Pool Engineers (ISPE), and Royal Lifesaving Society (RLSS) are planning a series of hands-on workshops, speaker panels, and forum, catering for the specific needs of the commercial pool operator. There will be three sessions on Tuesday afternoon and three on Wednesday morning.

Get expect advice

Gain the most up-to-date information from over a thousand industry professionals. Some things can only be done in person - bring your plans with you –there’s no better place to seek impartial advice from a variety of specialists, and all for free. Please visit the SPATEX Help Desk at the entrance to the exhibition hall if you need pointing in the right direction.

Be inspired

SPATEX encapsulates all the latest trends. The British Pool & Hot Tub Awards take place on the Tuesday of the show and the British Swimming Pool Federation will be showcasing photographs of the best examples of design, construction and installation of the winning projects on its stand.

Who will be at SPATEX?

ALUKOV

Alukov pool enclosures are designed to extend the swimming season and provide year-round pool enjoyment, regardless of the weather. These high-quality, telescopic enclosures protect pools from debris, reduce maintenance, and help maintain water temperature, making swimming more accessible in all seasons.

Crafted with premium materials like durable polycarbonate panels and sturdy aluminum frames, Alukov enclosures ensure long-lasting performance. Each enclosure is custom-built to match the specific size and shape of your pool, offering a bespoke solution that fits perfectly. The enclosures are fully retractable, allowing you to slide them open for an outdoor swimming experience or close them when you need protection from the elements.

Alukov’s enclosures are also designed with safety in mind, featuring options for barrier-free access, which is ideal for families and those with special needs. With over 18 years of experience in the UK, Alukov delivers high-quality, innovative solutions tailored to enhance your pool experience. www.alukov.co.uk

BGi.uk

BGi.uk has been trading since the early 1980s. Perhaps best known for its exceptional service and expertise, the compay was accepted by SPATA as members and now works with other members to overcome issues relating to both risk management and insurance.

When asked for an example of its recent successes, Nick Elwell, MD, said that under its ‘Swim School, Pool and Club’ policy (known as FoSS), all valid ‘COVID business interruption’ claims were settled in a timely manner, under the terms of the policy.

At SPATEX, the team at BGi.uk will be pleased to assist all SPATA members with insurance related questions and queries. www.bgi.uk

EVi POOLS

EVi Pools is designed to make luxury swimming pool installations simple and accessible for both trade professionals and retail customers. Visit us at SPATEX, where you will be able to meet the team, experience the quality of our pools first-hand, and even chat with us while relaxing in one of our pools!

With our step-by-step guidance and streamlined process you can achieve a premium pool installation every time, effortlessly bringing the luxury of a high-end pool with both perfect surface finishes and cutting edge technology into your projects.

Explore the possibilities with EVi Pools and revolutionise your approach to domestic swimming pool installation. www.evi.co.uk

LUTZ

Lutz Battery Driven Chemical Drum Pumps for Carboy Transfer: Traditionally manually operated hand transfer pumps are employed for transferring sodium hypochlorite or acids from carboys to day tanks which takes time and is also tiring.

The new B2 battery operated chemical transfer pumps are lightweight, portable, eliminate cables and with flow rates from 20l/min (B1) to 65l/min (B2) offer a much quicker transfer option.

The B2 with a 24V battery can transfer 2400L on a single charge using replaceable, highperformance Li-Ion technology.

Pump tubes are available in PP, PVDF or 316SS in 500mm, 700mm and 1000mm lengths to cater for differing container types.

The drive unit uses a new BLDC motor with a high level of efficiency, high battery life, low weight, low noise (≤ 70 dBA). The drive unit is easily and safely detached from the pump tube with a quick action coupling. www.lutzpump.co.uk

Mariner 3S AG develops, builds and distributes cleaning robots for professional pool cleaning - for indoor, outdoor and natural swimming pools. Thus for its customers, the company provides a vital contribution to keep the baths and pools reliably clean and appealing.

The Swiss family-owned company established in 1945 has been dealing with the development and sale of automatic swimming pool cleaners since 1970. Thanks to the constant search for improvements, a close cooperation with specialised suppliers and the use of high-quality materials, skilled employees create outstanding high-tech products.

The high-tech cleaning robots by Mariner 3S AG are used worldwide. In Switzerland, the customers are served directly by the parent company. Sales and customer services is handled directly in Austria, the Benelux countries, France, Germany, Italy, Poland and Spain via subsidiaries, while in other European and overseas markets through authorised distributors. www.mariner-3s.com

MARINER

NIVEKO

With over 30 years of expertise, NIVEKO leads the industry in crafting high-quality, custom made pools using cuttingedge technology and eco-friendly practices. Each pool is individually designed to meet the unique preferences of every customer.

NIVEKO pools combine customizable features with premium design, making them the ideal choice for families, design enthusiasts, and sports lovers alike. Clients can select from a wide range of sizes, colours and design details to bring their vision to life.

Constructed from high-tech polymer, NIVEKO pools guarantee long-lasting durability, withstanding UV rays and chlorine exposure to provide years of reliable performance.

Our portfolio includes NIVEKO Pool, NIVEKO

Plus, Fusion Pool, and Motion Pool. Each model features sleek aesthetics, customizable options, and advanced innovations such as natural filtration systems or a movable bottom, offering an unparalleled luxury experience.

NIVEKO pools are distributed through partners located in the country of installation, ensuring personalized support and seamless service for every customer.

In the UK, NIVEKO Pools offers its pools through exclusive distributor HTP GROUP. Managing Director Lewis Salvidge is an experienced professional with technical knowledge that he passes on to every pool builder. This knowledge is a key element for the excellence of NIVEKO Pools distribution, as demonstrated by countless satisfied customers. www.niveko-pools.com

SUITSPIN SWIMWEAR DRYERS

Wet swimsuits can be a real problem for both swimmers and pool/spa facilities, but no more thanks to the SuitSpin swimwear dryer. Available exclusively in the UK from Certikin, these machines help to ensure pool water does not damage facilities by keeping floors and surfaces dry, which prevents the growth of mould and mildew. As opposed to heat, the SuitSpin uses a centrifugal force to remove 95% of water from wet swimsuits in just ten seconds.

A SuitSpin dryer not only benefits the facility but also helps swimmers who take advantage of its fantastic drying properties. It is safe for all swimsuit fabrics and ensures that your customers do not have to carry them around in a wet bag which could lead to damage to the swimwear through mould and mildew. The dryers are available in a range of colours as well as the option of featuring your branding or message allowing you to create a bespoke design. www.suitspin.co.uk

PWTAG

PWTAG will once again be attending SPATEX in February and look forward to seeing you at the show. Celebrating our 40th year we are seen as the authoritative source of standards and guidance in the management of swimming, spa and hydrotherapy pools. Our book Swimming Pool Water: treatment and quality standards for pools and spas is the definitive guide while our code of practice is seen as a vital industry text for all pools. Representatives from the PWTAG Council will be on hand to answer your questions on all aspects of pool water treatment, update you on our latest technical notes and guidance to make sure you are up to date on current practices. There will also be the opportunity to purchase copies of our publications: Swimming Pool Water, Hot Tubs for Business and Hot Tubs for Home. We can be found on stand H7. www.pwtag.org

OCEA UK

Ocea UK can be found on Stand C2 with its impressive range of Ocea Automatic Slatted pool covers manufactured in the UK, as well as their extensive offering from DEL Covers and Liners because of their recent partnership. Their Ocea-X range was launched last year, which is a selection of hand-picked premium products for the UK pool trade with next day delivery available as the range is fully stocked. The latest additions to the range include the new InverMaster pump, with Inverter technology it is the quietest pump on the market. All Ocea-X products have the backing of Ocea UK and the team are extremely knowledgeable of the full range. As well as representing the market-leading Binder HydroStar and EasyStar counter-current systems there will also be the new InverJet counter-current on display, offering counter-current swimming to the broader market. Part of the CF group a full range of product catalogues will be available for Ocea-X, DEL and CF Group product that Ocea UK represent. www.oceacovers.co.uk

ULTRAAQUA

ULTRAAQUA is excited to showcase its full range of UV disinfection systems designed for both private and commercial swimming pools at SPATEX 2025. From the POOLRAY Nano, ideal for small to mediumsized private pools and spas, to the ULTRABLUE series, built to handle the highest flow rates in large commercial poolswe offer tailored solutions for all pool sizes and applications. Our UV systems feature high-intensity, mediumpressure UV lamps with a 9,000-hour lifespan, reducing maintenance needs while ensuring consistent performance. Combined with AISI 316L electropolished stainless steel reactors, our systems deliver superior durability for recreational applications.

Visit Stand C35 to experience how ULTRAAQUA is shaping the future of sustainable, energy-efficient swimming pools. With over two decades of experience in diverse swimming pool applications, we lead the way in advanced disinfection, chloramine reduction, and protection against pathogens such as crypto and giardia. www.ultraaqua.com

STAr QUALITY

More than 260 aquatic professionals came together in October for STA’s annual two-day conference at the Radisson Blu East Midlands Airport hotel

This year’s STA’s national conference offered delegates the event’s biggest speaker line up to date, with seminars covering aquatics, marketing, pool plant, business, lifesaving and first aid. The event kicked off with an inspiring keynote by Professor Greg Whyte OBE. He shared real-life stories of how he used his expertise in human physiology and sport & exercise science to coach celebrities to complete some of the toughest challenges Sport Relief, Comic Relief and Children in Need could come up with. These included tales about David

Ali Beckman, STA president (left), Prof Greg Whyte (middle) and STA CEO Dave Candler

506-mile ultra-triathlon. The uplifting presentation set the tone for the conference, with delegates inspired to break into the first of the day’s sessions.

The aquatics strand was kicked off by Suzanne Gabb, the COO of Goodboost, who spoke about how the company uses AI technology for personalised therapeutic exercise and rehab in the water. Meanwhile, in the swimming pool, Jo Wilson – founder of Aqua Sensory – hosted the first of two sessions on sensory practices for baby swimming. These were followed throughout the day with swimming teaching specific sessions, both in and out of the pool, on BLABT, starts and turns, creating an inclusive lesson and planning for a non-swimmer lesson.

Away from the aquatics strand, leading experts from the world of pool plant and lifesaving hosted specialist talks and panel sessions. Speakers included Dan Harrison, the Partnerships Manager at Leisure DB, who spoke about the opportunities in open water swimming and lifeguarding; and Phil Jones from Beneath the Surface talking alongside Beckie Ramsey from Doing it for Dylan about the power of AquaEye for water search and rescue teams.

The conference’s educational programme mixes theory with practice
The event attracted more than 260 aquatic professionals from across the sector

At the heart of the event is

a

friendly and supportive community of aquatic professionals

STA Aquatic Excellence Awards 2024

The educational programme of seminars and networking was followed by the STA’s Aquatic Excellence Awards ceremony – a sell-out event.

The proceedings began with the hading out of STA’s historical awards, which were awarded to:

▪ Robbie Phillips - Sir Henry Pike Award

▪ Marietasha O’Flaherty - Special Recognition Award

▪ Garry Seghers - The Ross Eagle Award

▪ STA’s Cross of Merit was awarded to Des Cossum (awarded posthumously) and his family collected the award in his honour.

In total, there were 10 STAr Award winners

Then it was the turn of the STAr Awards, with headline sponsor Konfidence, and the following winners were announced by STA President Ali Beckman, alongside STA CEO Dave Candler and Mike Goody, STA’s longstanding Water Safety Ambassador who is renowned for his gold medal hauls at the Invictus games.

▪ STAr Swimming TeacherLara-Jane Ginty (Turtle Tots)

▪ STAr Tutor - Jo Cheek (Virgin Active)

▪ STAr Member - Mark McNichol (in at the deep end)

▪ STAr Water Safety Educator - Adam Knight (Angel Swim London)

▪ STAr Swim Academy - Active Tameside

▪ STAr Swim School Provider of the Year (under 500) - The Jelli Swim Academy

▪ STAr Swim School Provider of the Year (over 500) - Mini Swimmers

▪ STAr Not-for-profit Community Campaign of the Year - Kingfishers Swim School Fund

▪ STAr Approved Training Centre of the Year (less than 50 courses) - Aqua Baths Courses and Training

▪ STAr Approved Training Centre of the Year (more than 50 courses) - CB Training Services Limited.

The event included the announcing of the STA Award winners

What teachers want

It was an early start for delegates on day two, with another packed programme planned. Highlights included a lively panel session hosted by Love Admin with 4Leisure Recruitment and swim school owner Adam Comfort sharing and debating the results of a recent ‘What Swim Teachers Want’ survey.

Throughout the day, separate seminars were hosted by the aquatics team from GLL, Serco and Virgin Active, alongside RNLI, Level Water and AREA. Live from Australia, Janine Ramsey, Child Safeguarding Advisor at Tasmania’s Department of Health also discussed what trauma-informed practice is in swimming and why it’s important.

For the Business and Marketing strand, STA had invited marketing, employment law, insurance and safeguarding specialists to talk about best practices, the latest developments and future trends.

Making connections

Over the two days, STA’s conference also provided plenty of opportunity for networking, with delegates reuniting with old friends and connecting with new

professionals to share expertise and ideas. A dedicated exhibition area with more than 20 exhibitors also offered delegates the chance to see everything from software developments to the latest trends in swim gear, and take advantage of exclusive offers. This was STA’s biggest conference to date, and while learning is the overriding aim, at the heart of this event is a friendly and supportive community of aquatic professionals who care passionately about their work, and who enjoy coming together every year to learn, laugh and play with the STA team.

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