PULSE OF THE OUTDOOR CONSUMER STUDY 2013 REPORT OUTLINE
A Market Insight Study from The SportsOneSource Group
PULSE OF THE OUTDOOR CONSUMER STUDY REPORT STRUCTURE SECTIONS
FULL REPORT
BASE REPORT
Participation
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•
Participation by Key Demographics
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MILLENNIAL REPORT
PARTICIPATION
PRODUCT PURCHASES Product Purchases by Activity
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Purchase Location Type by Activity
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Purchase Location Type by Demo
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Purchase Location Type by Demo & Activity
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PURCHASING MACRO INFLUENCES Macro Influences / Purchasing Behavior
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Respondent Financial Position
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Influences by Key Demographics
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CONSUMER SPENDING PATTERNS Change in Outdoor Product Spending
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Anticipated Changes in Spending
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Weather and Economic Purchase Influences
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Patterns by Key Demographics
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PURCHASE DECISION INFLUENCES Factors on Individual Purchasing at Store
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Factors on Individual Purchasing of Products
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Purchase Influences by Key Demographics
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CONSUMER SHOPPING LOCATION TYPE Channel Type Assessment by Category Purchase
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Used Outdoor Product Purchases
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Shopping Location Type by Key Demographics
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BRAND OWNED-RETAIL STORE SHOPPING AND PURCHASING Shopping Habits at Brand-Owned Retail
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Change in Brand Store Purchasing Frequency
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Brand Owned-Retail Habits by Key Demographics
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ONLINE SHOPPING AND PURCHASING PATTERNS Devices Used for Outdoor Product Research
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Devices Used for Outdoor Product Purchasing
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Change in Online Purchase Frequency
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Change in Use of Tablets for Purchasing
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Change in Use of Smartphones for Purchasing
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Showrooming Assessment
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Reverse Showrooming Assessment
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Online Shopping Patterns by Key Demographics
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SOCIAL MEDIA HABITS Social Media Engagement by Consumers
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Top Social Media Sites and Types
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DETAILED MILLENNIAL GENERATION ASSESSMENT Millennial Generation Details (Young vs. Older)
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DEMOGRAPHICS Regional Breakdown Map
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Key Demographic Pie Charts & Tables
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5360 Manhattan Circle • Suite 201 • Boulder • CO • 80303 • t 303.997.7302 • f 303.997.6837 SOSResearch@SportsOneSource.com • SOSresearch.com
All rights reserved. Copyright 2013
PULSE OF THE OUTDOOR CONSUMER STUDY INVESTMENT OUTLINE
REPORT TYPE
PAGES
STANDARD
SUBSCRIBER*
RRP**
FULL REPORT
210
$9,500
$4,500
$4,500
BASE REPORT
75
$4,500
$2,500
$2,500
MILLENNIAL DETAILS REPORT
40
$2,500
$1,500
$1,500
TOPLINE REPORT
20
$499
N/C
N/C
*Subscriber is defined as any company with a SportScanInfo, SSI Performance or OIA VantagePoint subscription with standard access or higher. ** RRP is defined as a current SportsOneSource Retail Reporting Partner. Copies of the cross-tab data and additional data are available upon request.
For more information, or to reserve your copy of the Pulse of the Outdoor Consumer study, contact Neil Schwartz at 561.692.3722 or email SOSResearch@SportsOneSource.com.
5360 Manhattan Circle • Suite 201 • Boulder • CO • 80303 • t 303.997.7302 • f 303.997.6837 SOSResearch@SportsOneSource.com • SOSresearch.com
All rights reserved. Copyright 2013
5360 Manhattan Circle • Suite 201 • Boulder • CO • 80303 • t 303.997.7302 • f 303.997.6837 SOSResearch@SportsOneSource.com • SOSresearch.com
All rights reserved. Copyright 2013