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DECEMBER 2013 VOLUME 46 / ISSUE 12

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LifeTRNr SYNC Volume 46 / Issue 12

December 2013

Publisher & Editor In Chief James Hartford james@sportsonesource.com 303.997.7302 Senior Business Editor Thomas J. Ryan tryan@sportsonesource.com Contributing Editors Aaron H. Bible Bill Kendy Charlie Lunan Matt Powell Editorial & Creative Director Teresa Hartford teresa@sportsonesource.com Senior Graphic Designer Camila Amortegui camila@sportsonesource.com

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MONITOR

daily activity on your watch or the app: sleep habits, calories burned, steps, distance, heart rate and workout time

SYNC

the watch data to the fitness app

TRACK

your goals, trends and progress

©2014 Implus Corporation. New Balance® Sports Monitors a division of Implus Corporation. 12.13

WINTER 2014 PRE-SHOW ISSUE DECEMBER 2013

MAKING NEWS 32 Industry Calendar Outdoor Business 6

When It Comes To Outdoor Retail, How Many Stores Are too Many?

10 Welcome To The World of High Tech Optics 16 Navigating GPS - A greater array of devices are on the horizon to be smartphone compatible and to help outdoorsmen plan, navigate and track their adventures.

Footwear Business 18 Insoles For Winter's Warriors Provide an Extra Level of Stability and Warmth 21 Getting a Grip – Microcrampon Vendors Hope to Gain Traction with New Technology and Niche Products for 2014 21 Yaxtrax Expands Its Foothold on Running By Adding Spikes and Coils For Added Performance 22 Boots Embrace Versatility - The more unpredictable the weather, the more winter boots can sell for longer periods of time.

Sportsman's Business 12 New Hunting Outerwear For 2014

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TOP: FILA VITALITY 2 IN GOLD FUSION // BELOW: VITALITY 2 IN NAVY/ LIME PUNCH

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When It Comes To Outdoor Retail, How Many Stores Are Too Many?

By Bill Kendy

It seems that every week there is an announcement about a new outdoor, hunt, fish and camp store opening its doors for business.

There's no dearth of retail stores serving the outdoor market, and the big question is how many stores are too many stores for the market to support? Box stores like Wal-Mart, K-Mart and regional chains offer apparel, shoes and general sporting goods for the outdoor market. While they don’t offer a wide depth and breadth of inventory, they still “cherry pick” on some of the most common and requested gear. The “category killers" concentrate on the hunt, fish and camp categories. At last count, Gander Mountain has 119 stores in 23 states. Cabela’s has 50, Bass Pro Shops has 65 and Dick’s Sporting Goods has 193. That does not include regional chains like Dunham’s Sports that opened five new locations in November of 2013, bringing their total to around the 175 stores. Add to that independent outdoor retailers and shooting range/pro shop facilities and there are a lot of players competing for their piece of the pie. Yet since the industry pie isn’t growing by leaps and bounds, how does this make any sense?

The Market According to the 2011 National Survey of Fishing, Hunting and Wildlife Associated Recreation conducted by the U.S. Fish and Wildlife Service, 90.1 million Americans — 38 percent of the U.S. population 16 years old and older — enjoyed some form of fishing, hunting or wildlife-associated recreation.

Expenditures for 2011 were $145 billion. This equates to 1 percent of gross domestic product, meaning that one out of every one hundred dollars of all goods and services produced in the U.S. is due to wildlife-related recreation.

6 DECEMBER 2013

Almost 37.4 million Americans participated in fishing, hunting or both sports in 2011. They spent $43.2 billion on equipment, $32.2 billion on trips, and $14.6 billion on licenses and fees, membership dues and contributions, land leasing and ownership, and plantings for hunting.

On average, each sportsperson spent $2,407 in 2011.

The competition for that $2,407 is keen and getting sharper every day.

There are three different types of outdoor retailers. The first is the traditional stand alone, independent specialty gun shop, archery dealer or fishing tackle retailer. They may sell merchandise outside of their primary areas of interest but that isn’t their major focus.

The second is the specialty shop that sells products and also offers on-site shooting ranges for firearm, archery or both.

The third classification is the full service sporting goods retailer (both independents and big boxes) that covers the core products of guns, ammo, archery, fishing tackle and related equipment and accessories. They also offer camping, hiking, canoeing, kayaking, clothes, boots and shoes, gifts -- the whole nine yards.

It’s not any great industry revelation that the margins on some of these core products (like firearms) aren’t stellar. The money is in the soft lines, accessories and services.

And despite lower margins on popular core products, corporations are expanding and entrepreneurs are entering the game.

Bubble or no bubble, Cabela’s has no plans to slow down their retail store growth.

“We are in retail expansion mode and looking at places where outdoor recreation is popular and where we have a loyal customer base,” said Wesley Remmer, Cabela’s spokesperson.

“We’ve announced plans to open 18 more stores over the next two years."

Cabela’s started out in the direct mail catalog business and they have built an upto-date customer database they can draw on for market demographics and information to utilize when considering new store locations.

“When we think about a new store we analyze the database and open stores where we have a high concentration of customers and we bring the store to the customer,” said Remmer. “We design our stores to provide a unique fun outdoor experience, including restaurants and special displays and know if we treat customer’s right they will come back.”

Cabela’s is fine-tuning their store sizes and inventory composition to address local market conditions and customer interest.

According to Remmer, Cabala’s has three different models of stores. The “Outpost” is a 40,000 square-foot property, the “Next Generation” store runs between 80,000 and 100,000 square-feet and the “Legacy” stores are the largest starting at 175,000 square- feet.

“Our direction is toward the Next Generation and Outpost concepts,” said Remmer. “We’re finding that those models are allowing us to build closer to our customer base, operate more efficiently while still preserving the unique qualities of the Cabela’s shopping experience.”

“At all of our stores we offer all of the mainstream products but we are expanding our inventory base to more closely match the needs of the local markets,” said Remmer. “For example in the state of

Washington we offer different types and sizes of fishing lures and tackle than you would find in one of our Michigan stores, just because of the salt verses freshwater fishing opportunities.”

And there are a large number of outdoor retailers who don’t cater to hunters and fishermen but are marketing to the hiking, camping, skiing and more active outdoor lifestyle customer. They also have an eye on the pie slices.

Bethany Hawley is the spokesperson for REI that owns 132 stores. REI also has expansion programs in the works.

“We approach our new store openings slower than most other large retailers and open between five and seven each year,” said Hawley. “We have five announced for 2014 and are thinking about two more.”

“Since we are a 5,000,000 member co-op we look at where we have a strong membership base and match that to the nearest existing location to see if there is an opportunity to expand our presence,” said Hawley. “In addition to looking at a potential store location, we study the geographical area to see what amenities it offers and the access to recreational opportunities.”

REI regards their competitors as partners and believes that when the tide comes in all of the boats rise.

“We view other outdoor retailers as partners in helping grow the number of people getting into the outdoors and recreating, be it camping, cycling, hunting and fishing,” said Hawley. “We can all help to increase the size of the pie and that obviously means each of us can have a bigger slice.”

“If we don’t have a particular item, and have knowledge of another local retailer’s product line and selections, we will direct customers to them and we hope that they do the same for us,” said Hawley.

When it comes to the hardcore field-and-stream outdoor market, even though firearms and ammunition aren’t that profitable, they consistently bring customers in the door. In a normal business climate, traffic increases can be attributed to marketing, advertising and promotion and those strategies can be adjusted to maximize effectiveness. What about when uncontrollable outside scenarios drive demand?

“For the last five to six years the firearms industry has been in a bubble and driven largely by fear that firearms and ammunition won’t be available if the administration has its way and has been influenced by customers’ concerns over safety and personal protection,” said Glenn Duncan, Glenn Duncan, owner of Duncan’s Outdoor owner of Duncan’s Outdoor Shop Shop, a firearm range and retail operation in Bay City, MI. “We had a demand for more firearms, especially tactical firearms, handguns and the ammo they use then we could keep in stock.”

“Now, even though there are still shortages in specific categories and items, sales are beginning to level off,” said Duncan.

“Yes, I think in some categories there has been a ‘panic bubble’ and things are going to flatten out,” said Andy Eames, marketing manager for outdoor sports for Sports Inc., a sporting goods buying and marketing co-op with more than 200 independent outdoor members.

“We are looking at a new ‘normal’ in the retail firearms industry. We have gone through peaks and valleys when demand shoots up, mostly for politically driven reasons. Our members have a base of the hard core second amendment customers, along with customers who have to buy new products just to buy it and long time shooters and hunters,” said Eames. “Now, the shooting industry has a ‘cool’ factor and more people are curious about shooting and firearms and there is some new growth, especially in first time buyers and women.”

In terms of first time and female customers, the National Shooting Sports Foundation’s 2013 Edition of the Firearms Retailer Survey Report for the trend data between 2008 and 2012 found that: »» »»

»»

Responding firearms’ dealers felt that 25.8 percent of their customers were first time buyers.

Of those first time buyers, semi-automatic handguns were the most popular type of firearm purchased, followed by revolvers and AR platform rifles.

78.6 percent of dealer respondents thought that the number of female customers has increased in 2012 and they attributed 19.4 percent of sales revenue to that demographic.

SPORTSONESOURCE.COM

7

Expert Advice “When it comes to opening new stores there is one key measurement and that is gross sales-per-square-foot,” said James Dion, President of DionCo, Inc., a Chicago-based retail consulting firm. “If sales are going down then it’s time to re-evaluate the location, think about up-dating, adjusting product offerings, changing the marketing or opening a new facility. If sales are really high then maybe that market can support a new store.” “Boxes have demographic maps, population shift information and catalog operations like Cabela’s have a lot of data on their customers that can help them situate a new store,” said Dion. “While opening a store may cannibalize some of their existing catalog business in that market, they may be able to take a $400 customer up to an $800 customer.”

The trend toward smaller new stores allows chain retailers a lower risk during the opportunity to enter a market and grab share.

“Many of the large retailers like Dick’s, Cabela’s and Walmarts are looking for areas that they can put a smaller store in, edit and narrow down the merchandise assortment and still create an environment that offers the products that are most likely to sell at an acceptable margin.”

“It all boils down to what the costs of establishing a new presence in an area are, what the margins in that market will bear, anticipated gross sales-per-square-foot and what that means in terms of return on investment and equity,” said Dion. “The cost of a build-out in a cornfield isn’t what it would be in an urban area and if there is a multi-year plan on sales reaching goals, it can be profitable.”

“Offering in-store customer financing and offering extended product warranties and leasing out space for restaurants and other services can greatly increase revenue and it all helps increase gross sales-per-square-foot,” said Dion.

With all of the competition from chains with deep pockets how are independents doing business, and can they compete?

Doug Vanderwoude is range program manager for AcuSport, a national distributor of outdoor and shooting sports products to independent retailers. A former range/ retail co-owner, Vanderwoude’s job is to help independent retailers/range owners become more successful in what they do whether they are established, want to add range facilities or just starting out.

“In terms of new ranges, on the average for each of the three last years, I’ve worked with about 20 new ranges/ shops each year,” said Vanderwoude. “They have moved into markets that have a need to places to shoot and a Doug Vanderwoude, demand for firearms and shooting accessories. Even with program manager stiff competition, most of them are doing fine. People AcuSport need a place to shoot” Vanderwoude also believes that barring any new political developments, there will be a new “normal” in the retail firearms industry for the next few years and demand will remain stable.

“The industry will stabilize. Customers were hoarding ammunition and not shooting and now they are starting to use up some of the ammo they stockpiled and will want to replace it if it is available,” said Vanderwoude. “That also means more range time rented.”

The Power of Numbers and Being Customer Centric “Belonging to a buying group allows independents to have the purchasing power of a big box store and that allows them to become more competitive in their markets,” said Eames. “In terms of competition from larger retailers, we have gone through all of this before and we found that it all comes down to retailer’s having people behind the counter

8 DECEMBER 2013

Duncan’s Outdoor Shop

who know the products, know what they are doing, are committed to helping customers and care.”

Nations Best Sports (NBS) is also a national buying group with over 300 members representing 800 stores. Merchandising Vice President Steven Baker believes that one of the key benefits of shopping an independent is that they know about and stock products that customers want locally.

“Big boxes offer most of the same merchandise in every store with some small market variations but the independents really know their markets, their customers, and offer the stuff that they want and need and that is a great advantage,” said Baker.

Jeff Poet, president of Jay’s Sporting Goods in Clare, MI, owns one 78,000 square-foot store and another 40,000 square-foot store. Both are full service sporting goods stores. Poet believes that independents need to pay attention to what they are doing and how they are doing it.

“It’s all about changing customer dynamics and how we fit into what Jeff Poet, they want from a shopping experipresident ence,” said Poet. “Customers are of Jay’s Sporting more demanding and better eduGoods cated than ever and we need to stay ahead of their curve.”

“We look at what the chains are doing, what they stock and how they treat customers and run their operations,” said Poet. “Based on that we try to do things a little bit better, stock a little bit differently, treat customers a little bit better and keep an open mind on changing our stores in terms of layouts and traffic patterns. “We try to do what they don’t do.”

“To answer the question on how many stores are too many stores in the outdoor category, the answer is that there are too many when things start circling the drain,” concluded Dion. ■

2013

PULSE OF THE OUTDOOR CONSUMER STUDY A Market Insight Study from The SportsOneSource Group

SOS Research takes an in-depth look at the key shopping behaviors, influences, and motivators for America’s active outdoor consumer

Custom Reports and Analysis Available by Request SPORTSONESOURCE.COM For more information, or to reserve your copy of the Pulse Of The Outdoor Consumer study, contact Neil Schwartz 561.692.3722 or email SOSResearch@SportsOneSource.com

9

Photo courtesy Bushnell

Excursion HD binoculars are available in either 8x42mm or 10x42 mm. They feature BaK 4 prisms, PC-3 Phase Coating and fully, muiticoated optics which all means that they provide high image clarity and brightness.

Excursion binoculars are waterproof and fog proof and are housed in a protective green rubber armored coating.

Bushnell Excursion HD Binocular

Welcome to the World of High Tech Optics

By Bill Kendy

In the year 2013 the reality is that our lives are now joined at the hip with

our computers, cell phones and high tech products.

If we aren’t on-line, can’t access our voice-mail, emails or our cell phone service we are dead in the water, can’t socialize or do business, have panic attacks and literally our life is on hold.

Who would have thought that people can sit in front of their computers and talk to and see another persons who live hundreds or even thousands of miles away all in “real time”. For oldsters, those fantasies were only seen when watching programs like “Lost in Space”, “Star Trek” and the long ago cartoon program “The Jetsons”.

Technology changes the way we look at the world, how we communicate, how we live our lives and what products we purchase and why. Technology, like time, marches on creating change and today’s luxury is tomorrow’s necessity. Sporting optics is a prime example.

Whether it be rifle scopes, binoculars, spotting scopes or rangefinders today’s optics are smaller, lighter, brighter, stronger, better calibrated, have lots of bells and whistles and are very cool.

Combining technology and efficient production means that

10 DECEMBER 2013

customers don’t have to spend a small fortune on purchasing good optics. If a person wants the “Best of the Best” they will have to pay for it. Still, high quality optics are available at affordable prices. So what is new for 2014?

Bushnell - “A lot of what is being done today with optics is that they are “feature rich” and the industry is working to provide and fill customer demands whether it is more magnification in rifle scopes or high quality binoculars at an affordable cost,” said Bushnell PR Manager Paul Arnhold.

Bushnell has two new products for 2014, the Excursion HD Binocular line and the Elite Long Range Hunting Scope.

Available in January 2014, the Excursion HD 8x42mm and 10x42mm binoculars will have minimum advertised prices of $180 and $200.

The Elite Long Range Hunting Scope (LRHS) is the first hunting rifle scope offered

by Bushnell with a first focal plane reticle. The new G2H milliradian-based reticle is designed to give hunters the ability to range targets at any magnification setting.

Bushnell Elite Long Range Hunting Scope

Constructed with a forged aluminum one-piece 30mm tube, the LRHS scope has an overall length of 13 inches and weighs 26 ounces. Equipped with the RevLimite zero stop mechanism, the elevation turret is designed to allow the hunter to “dial up” and then quickly return to the preset zero without the possibility of dialing past zero.

Available in April 2014, the Elite LRHS 3-12x 44mm riflescope will be available for a minimum advertised price of $1500.

Good Things Come in Small Packages…like Nikon's Aculon Rangefinder - Nikon’s ACULON Rangefinder measures only 3.6"x2.9"x1.5 and weighs a mere 4.4 ounces without batteries. It offers a 6x magnification and 20mm objective lens and a long (16.7mm) eye relief.

The Aculon is programmed in Distant Target Priority Mode, meaning that it will

display the range of the furthest target amongst a group of targets measured. It can read from six yards out to 550 yards and is available in dark green finish or Realtree Xtra Green camouflage.

A single-button operation makes it easy to get a quick measurement when needed and when the button is held Nikon’s down, the rangefinder gives a continuACULON ous measurement for up to 20 seconds Rangefinder as the user scrolls across the visible area.

The MSRP for the Aculon Rangefinder is $170 for the dark green and $190 for the Xtra Green camouflage.

Redfield Introduces the Battlezone Tac.22 Riflescope Redfield will introduce the latest model in their line of tactical optics, the Battlezone™ Tac.22™ 2-7x34mm riflescope.

Designed for .22 Long Rifle firearms, the Battlezone Tac.22 comes with two elevation adjustment dials. The first is marked

Redfield Battlezone Tac.22 2-7x34mm riflescope

in quarter MOA increments, and the second is a Bullet Drop Compensation (BDC) dial calibrated to the .22LR, shooting a 36-grain hollow point at 1,260 feet-per-second. The BDC dial is marked from 50 to 150 yards.

The Battlezone Tac.22 features the Tac-MOA reticle, which matches the quarter MOA adjustment dials. Stadia lines on the horizontal and vertical crosshairs are set at two minute of angle increments, allowing for fast windage and bullet drop adjustments as well as range estimation. Parallax is set at a rimfire-friendly 75 yards.

It features a fully multi-coated lens system, a fast-focus eyepiece that makes reticle focus fast and easy in the field, knurled resettable adjustment dials with audible clicks and is nitrogen filled. The MSRP for the Battlezone Tac.22 is $240.

Celestron Granite ED Series Binoculars - Celestrons new Granite ED Binocular series features ED (Extra-Low Dispersion) glass, delivering edge-to-edge sharpness with ocolor correction and sharp, clear images, while virtually eliminating chromatic aberration.

All models feature fully multicoated optics and BaK-4 prisms with high-reflectivity dielectric coatings An open-bridge design provides excellent grip and the Celestron magnesium alloy body gives Granite ED 9x33 high durability and reduced Binocular

weight. Easy-to-adjust twist-up eyecups give eyeglass wearers a comfortable, full-field view. All models are fog-proof and waterproof.

Hawke Sport Optics Expands The Sport HD IR Family With A Rimfire Long Range Scope - Delivering outof-the-box 200-yard accuracy, the Hawke Sport HD IR Rimfire Scope features a simple reticle design that when sighted in at 50 yards provides 25-yard aim points from 50 to 200 yards.

Yardages are etched directly onto the glass of the reticle. Designed to be accurate at 9X magnification for ammunition shooting at or near 1300 fps, the 3-9x40 chassis design is easy to use and reliable.

Hawke Sport HD IR Rimfire Scope

By decreasing the magnification it is also possible to calibrate the scope to subsonic ammunition. In addition to the BDC capabilities, the reticle is also illuminated with five levels of red and green to match ambient light conditions.

The lenses are fully multi-coated and the scope is waterproof, shockproof and nitrogen purged to be fog proof. It is covered by the transferable Hawke Worldwide Warranty and will be available in early 2014.

“The Sport HD IR Rimfire Scope is our first purpose designed reticule outside of our crossbow optics,” said Hawke Brand Development and Communication Manager Trent Marsh. “The market is looking for an out-of-the-box user friendly long range rimfire scope option and our Sport HD IR addresses that need.”

The retail price is $140 and will be available in early 2014.

Marsh believes that sporting optics will become more specialized.

“I think that the optics outdoor industry has mastered the basic principles and now it is all going to go down to niches

and optics will offer features that are specific to the sport customers want to engage in,” said Marsh.

Alpen Apex Introduces XP AR models 4065 1-6x24 and 4069 1-6x24 Red Dot Reticle - Alpen Optics, Inc. is introducing two new XP AR (tactical platform) rifle scopes for 2014.

While both of the new Apex AR-BDC reticle in models 4065 and 4069 are designed around a .223 55-70 grain load, any bullet combination can be used. If the cross hair is centered at 200 yards, the subtension chart shows the hash mark measurements at the highest magnification (6x) for different distances.

Both of the new Alpen Apex XP scopes are shock tested to 1,000 grams magnum load and are fully waterproof, fog-proof and shook-proof. All lenses are fully multicoated for maximum light transmission and optical clarity. They feature zero-set, lowprofile windage and elevation adjustments, fast focus eyepieces with long eye relief and a hard coat, black matte, non-reflective finish.

Alpen Apex 4065 and 4069

All Alpen rifle scopes come with a nofault lifetime warranty.

“The AR industry is dependent on politics and when people get nervous they get protective and they buy more guns…. and riflescopes,” said Alpen Vice President of Marketing Vicky Gardner. “The AR frenzy isn’t as high as it was but the demand for ARs remain strong and the firearms are increasing in popularity which is a good thing for optics manufacturers.”

“Even though tactical optic sales are important to us, the traditional shooting customer is the main stream of our business and we’re happy to report binoculars, spotting scope and riflescope sales have been and continue to be very strong,” said Gardner. ■

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11

New Hunting Outerwear for 2014

By Bill Kendy

The only thing constant in history is change and that rings true when it comes to hunting outerwear. Everything is lighter, tougher, thinner and more compact, breathable, windproof, waterproof (or water resistant) and features very neat bells and whistles.

In the “good old days” if you owned a wool coat, especially one in red hunter plaid you were walking in tall cotton. Wool coats and pants did exactly what they were designed to do and that was to shed water, block the wind and keep the wearer warm.

On the negative side wool outerwear was heavy, bulky and, for some, itchy. Outerwear often didn’t breathe well and the wearer ended up cold and clammy as a result of internal moisture trapped with nowhere to go.

Then synthetics came along and everything changed. Weight and bulk were reduced and the industry embraced the layering concept and started to manufacturer specific products for the base layer, medium (warmth) layer and the outer layer.

The cornerstone of today’s clothing systems is the “wicking” concept and it isn’t new or all that complicated. What is different is the composition of the components. Basically, people wear multiple layers to allow them to add a layer if they are cold or remove a layer if they are hot. All of the garments are designed to allow for the transfer of moisture off of a wearer’s skin and eliminate internal condensation, which robs heat. Scent reduction technology is also right there.

Outwear has to protect the wearer from wind, rain and snow, retain heat and still be breathable. It also has to be cut to fit comfortably over multiple layers and still allow for a full range of movement. So what’s new in hunting outerwear for 2014?

12 DECEMBER 2013

Alaskan Hardgear announces the new Ice Fog Parka that combines a 100% waterproof shell fabric and 600 goose down fill in a warm, waterproof, breathable package. The parka features taped seams, raccoon fur trim hoody, two chest and two hand cargo pockets and Velcro cuff closures.

The MSRP for the Alaskan Hardgear Ice Fog Parka is $259. On-line at alaskanhardgear.com.

ScentLok Technologies Introduces the Velocity Full Season outfit.

“We’ve given the Velocity Full Season Velocity jacket and pants a re-design and facelift specifically for bowhunters,” said ScentLok Marketing and Merchandising Manager Alex Gyllstrom. “We’ve installed comfortable stretch-fit scent sealing cuffs that keep odor inside and a textured fleece inside collar along with two new inside security pockets” “The Velocity Full Season outfit is light enough for mild early season and warm enough for those crisp hard frost morning when the deer rut kicks in,”Gyllstrom.

“Our quiet Full Season outer fabric repels

moisture and both the jacket and pants are powered by our Carbon Alloy technology.”

“The Velocity pant is now a premium eight pocket pant without buttons on the front or back pockets to snag when climbing,” said Gyllstrom. “A diamond gusset delivers maximum range of motion and comfort.

“The hunting clothing industry is getting more technical and there will be an evolution of available fabrics on the market and a greater emphasis on providing options for hunters to pick and choose from to fit different types of hunting purposes, climates and weather conditions, “ said Gyllstrom.

The MSRP for either the jacket or pants is $140.On-line at scentlok.com.

Frogg Toggs adds new Exsul Fleece water and wind resistant, garments to its 2014 lineup: Utilizing a three-layer fabric system consisting of a polyester soft shell outer, polyester fleece inner, and waterproof and breathable DriPore membrane, the Exsul Fleece products are extremely water and wind resistant and offer insulation from the cold.

ScentLok Technologies Velocity Full Season Jacket and Pant

The water resistant and wind proof Exsul Fleece jacket and pants are sturdy enough to be used as an outerlayer in the field and as an insulating layer. A comfort cut Exsul vest is also available.

The jacket features a relaxed fit raglan sleeve, zippered side handwarmer and chest storage pockets and Frogg Toggs Exsul shock cord adjustFleece jacket able waist.

The men’s pants feature side seam pockets, a tapered ankle cuff with elastic opening and a shock cord adjustable waist.

“All three of these pieces can be used as outerwear and it is designed as a technical water resistant outer layer. Even though it isn’t technically waterproof because we don’t tape the seams it has a waterproof membrane and long water reFrogg Toggs Exsul Fleece sistant fleece and outer layer,” said Will Fowler, pants Frogg Toggs marketing director.

The MSRP for the Jacket is $110, the vest is $70 and the pants are also $70.

Online at froggtoggs.com.

Rocky Pro Hunter Convertible Parka Defines Versatility Rocky has expanded its Pro Hunter apparel collection to include a versatile vest/parka for fall 2014.

The outer jacket features 200 grams of MicroPoly Tricot, an athletic-inspired performance material, and a Rocky Waterproof shell with removable hood. The reversible vest includes 150 grams of Thermolite insulation and DWR ripstop construction.

Rocky SIQ technology in both parts of the garment controls human odor at the microbial level, and the jacket/vest combine to have nine total pockets for maximum utility in the field.

“We designed the Rocky Pro Hunter Parka/Vest combination to fill the need for

Rocky Pro Hunter Convertible Parka/Vest

an extremely warm, light weight combination that includes both a waterproof inside membrane and a water resistant exterior shell,” said Sam Bowman, Rocky product manager.

“Outdoorsmen want the best value for their bucks and the Pro Hunter provides multiple reversible items that provide the basis for a good layering system,” said

SPORTSONESOURCE.COM

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Under Armour Announces “The Rut”, a New UA Cold Gear Infrared Scent Control Hunting Outfit.

The Rut jacket and pants contain the “Infrared” element, which is a new ceramic print that is placed inside the garmet that Under Armour The Rut jacket

Photo courtesy Sitka Gear

Bowman. “We also cut our clothing so that when outdoorsmen are layering they only have to go up one size.

Available in Realtree Xtra and Mossy Oak Infinity™, the Rocky ProHunter parka has a suggested retail price of $230. On-line at rockyboots.com.

Sitka Gear Introduces the Sitka Blizzard Series to their cold Gear The weather system line.

Blizzard The Blizzard locks you into a Parka Gore-Tex vault that’s insulated by 650 fill power white duck down blended with Primaloft® ultra-fine denier fibers.

When the Blizzard Parka is paired with the Blizzard Bib, it essentially becomes a walking sleeping bag that’s 100 precent waterproof. The combination fits the bill for outdoor excursions such as long periods of low activity on the tundra, riding horseback and settling in to glass for game.

With a design that fits close to your body, the Blizzard Jacket features articulated patterning and minimal bulk, allowing more freedom to move, while keeping clear of your bowstring. Unmatched warmth combined with a minimal bulk fit makes for the ultimate cold weather system in the field.

The Blizzard Parka offers a RIRI waterproof front zipper, welded and water tight zippers, internal sleeve cuffs, two hand warmer pockets and weighs 46.4 ounces. It has an MSRP of $700.

The Blizzard bibs offer welded and water tight zippers, quiet snap cargo pockets, durable face fabric and an extra high back to maximize overlap for increased weather protection. It carries an MSRP of $589. Online at sitkagear.com

14 DECEMBER 2013

retains more heat and reflects it back to the body. In addition, the synthetic scent control is based on Zeolites and works with silver to keep bacteria from growing and reducing body scent.

Both the Rut ColdGear jacket and pants are 100 percent polyester and feature a twolayer fabric construction. They are available in Mossy Oak Treestand/Velocity and Realtree AP-Xtra/Velocity “This is the ultimate white tail hunters outerwear and keep you warm, quiet and control your scent from early season to later season, and handles a full range of temperature swings. “said Eddie Stevenson, media representative for Under Armour.

“In today hunting clothing environment, companies are competing on technology and focusing on built in scent control and UA believes that hunters are also athletes and we need to perform better to help hunters do better at what they do,” said Stevenson.

“The industry is improving every year, technology is getting better and hunters have the best products they could want and these are the good old days.”

The MSRP for the jacket is $180 and the pant is $160. Online at underarmour.com.

New on the hunting outerwear scene for River’s West is their medium weight Frontier jacket and pants.

“In 2013 we designed the Advanced Waterproof fleece line directed at the light and heavy weight categories and are expanding it with our Frontier products to address the mid-weight area,” said River’s West Executive Vice President Matt Ryan.

Designed to be waterproof, breathable, and quiet the Frontier line offers two layer construction with a 5.3-ounce micro-flect inner lining and a 4.2 micro-fleece camouflage exterior. It is fully seam-sealed and provides two way lateral stretch. The hooded Frontier jacket features two cargo pockets, shirt tail hem and soft fleece comfort cuffs that grip tight to prevent water penetration down the sleeve. The pants offer an elasticized back waist, suspender buttons and belt loops and snap and handwarmer pockets. Both the jacket and pants are generously cut to accommodate layering.

“By going to a two ply composition we can produce products that are lighter, trimmer, delivers performance in that temperature range at a lower price point,” said Ryan. “We have stayed close to our roots and we program all new products around function, fit and fashion.

The MSRP for both the River’s West Frontier jacket and pants is $100 each and are available in Mossy Oak infinity and Realtree X-Tra. On-line at riverswest.com. ■

Photo courtesy Hi-Tec

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Navigating GPS Photo courtesy Suunto

While GPS vendors are secretive about what they have cooking for next fall, recent product launches and conversations with experts indicate more devices will be smartphone compatible and work with a growing array of sensors to help outdoor enthusiasts not only plan, navigate and track their adventures, but share them with friends and family while monitoring a growing array of health indicators.

By Charlie Lunan

Imagine a wearable, high-definition camera that can track which trails you ski, how fast you ski them and how many vertical feet you ski in a day. Imagine that you could then upload that information via Wi-Fi to the Internet to share with friends and family. Finally, imagine that because the camera could sense when you were climbing and when you were descending it could automatically switch to power save mode while you rode the chairlift.

No need to imagine. Garmin began shipping the VIRB Elite action camera this summer and will be showing it to dealers at the January trade shows. The $399 HD camera is waterproof, can be connected to Garmin fitness sensors to measure heart rate and other bodily functions. It is equipped with high-sensitivity GPS, an accelerometer, an altimeter and, of course, Wi-Fi so users can upload their video to the Internet from the lodge.

“Our customers already embrace an active lifestyle, whether they’re hikers, mountain bikers, skiers, trail runners, boaters, or pilots, so a Garmin action camera is a compelling option to them,” Garmin VP of Worldwide Sales Dan Bartel said when he introduced the VIRB Elite in August. “With GPS and enhanced wireless capabilities in VIRB Elite, users can capture not only what they were doing, but also where they were and how they did it - and then share it with their friends and family.”

16 DECEMBER 2013

Such is the rapid pace of innovation in the GPS Combo category, a term used to describe the rapidly growing category of GPS-enabled devices Garmin, Magellan, DeLorme, Suunto, Minn Kota and other brands are creating to help skiers, mountain bikers, trail runners, hunters, fishermen and other backcountry

Garmin VIRB Elite Action Camera

enthusiasts not only plan and record their adventures, but share them with friends and family.

It’s hard to know exactly what innovations GPS companies will unveil for Fall/Winter 2014/2015 because - unlike many outdoor vendors - these companies generally launch new products to dealers and consumers almost simultaneously.

Among five leading GPS brands contacted, only Suunto planned to unveil a new product at one of the January trade shows.

“As a technology company, we cannot announce new products too far in advance,” explained Kim Stiver, director of marketing for DeLorme. “Technology like ours evolves too fast and the competition is way too stiff to announce what we are doing that far ahead.”

That leaves the trade and enthusiasts to speculate on what will surface by next fall,

but it’s clear from recent product launches, point-of-sale data and interviews, which product trends are most likely to continue.

Foremost among them is the move toward a new generation of wearable devices that use Bluetooth and Wi-Fi to marry GPS devices with sensors, smartphones and computers to help out enthusiasts not only plan and record their adventures, but share them with friends and family.

At Outdoor Retailer Winter Market in January, DeLorme will be talking about inReach, a two-way satellite communicator it launched this summer. In addition to working as a personal locator beacon, inReach allows adventurers to send and receive 160-character text messages from anywhere on earth.

Photo courtesy Magellan “We are seeing more and more people who want to stay connected with friends, family and co-workers when they are in remote or international locations,” said DeLorme’s Stiver. “Our customer surveys show that alert hunters if they approach a GMU three of the primary reasons people purchase an inReach are: ability to send and boundary to make sure they stay within receive text messages, ability to communicate back and forth with search and rescue the area where they are permitted to personnel via texting during an SOS, and the 100 percent global coverage Iridium hunt. Along the way, they can use huntoffers with its satellite network - there are no black out zones or fringe areas anywhere ing-specific waypoint icons to mark anion earth.” mal tracks, rub marks, water and food sources, eliminating the need to type in Magellan eXplorist 350H information. Points marked in the field can be uploaded back into a Magellan software application on a computer, allowing any hunter to build up their own hunting specific database over time.

Garmin used this niche strategy in 2012 when it introduced the fēnix – the company’s first GPS watch dedicated to outdoor enthusiasts. Interestingly, fēnix failed to dislodge the Forerunner on OIA VantagePoint’s list of 10 best-selling GPS Combo products, demonstrating the challenges of the niche product strategy.

Gerard LaChapelle, an avid hiker who Garmin Photo courtesy Garmin Fēnix happens to be one of Canada’s leading experts Both inReach and Garmin’s VIRB Elite illustrate how GPS companies have sustained on wireless location technology, predicts GPS growth in the face of rising smartphone penetration by devising solutions for smaller vendors will add more sensors in the coming year to cater to healthand smaller niches in the outdoor market. obsessed Baby Boomers. A professor at the Schulich School of One GPS product that will debut at Outdoor Retailer Winter Market in Salt Lake Engineering at the University of Calgary, LaChapelle enjoys tracking City in January with be the Suunto Ambit 2R, a version of the company’s GPS watch his heart rate, speed, altitude change and distance on his Garmin’s optimized for runners. Essentially Suunto will strip out some of the software from the Forerunner 910 XT during his hikes through the Canadian Rockies.

Ambit 2S watch released in April for triathletes to reach a lower price point that will By next fall, he expects to see vendors appeal to runners. Neither images nor price information were available for the watch adding wireless sensors that will enable at press time. The Ambit was one of the few non-Garmin products on a list of the top him to also monitor blood pressure or ten best-selling GPS Combo products for the 13-weeks ended October 19, according to even temperature and humidity in his retail point-of-sale data collected by SportScanInfo for OIA VantagePoint, which tracks pack or boots. sales at more than 11,000 retail doors and websites that carry outdoor products.

“A lot of people are getting older and In November 2013, Magellan introduced the eXplorist 350H, a camouflaged GPS re- have money to spend and they want to ceiver that bundles contour, land use and road maps, Game Management Unit bound- know how they are doing and what Garmin aries and a one-year subscription to Digital Globe satellite imagery. The subscription they should be doing differently to Forerunner 910 XT allows hunters to virtually scout locations from home by using satellite images to iden- improve their health,” said LaChapelle, tify game funnels, watering holes and suitable glassing locations and then mark them who writes the occasional product review for Calgary-based online as waypoints for the hunt. Once in the field, a geo-fencing feature will automatically retailer gpscentral.ca. “It’s wonderful to watch.” ■

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Insoles For Winter’s Warriors The extra level of stability and warmth provided by insoles is proving to be a balm to wearers of ski, snowboard, hunting and winter boots.

By Thomas J. Ryan

Runners appear to get all the attention when it comes to footcare. But skiers, snowboarders, hunters and hikers are also increasingly recognizing how effective formfitting insoles can be in improving foot alignment in winter boots.

While typically not seeing the repetitive and pavement-pounding injuries that come with running, treks up or downhill often lead to similar pains around the ankles, knees and back. Uneven terrain calls for the shock absorption and stability insoles provide to avoid stone bruises, twisted ankles and bone spurs. The inadvertent steps that come with the mountains and woods can also lead to rollovers of the foot or excess strain on the ankle.

In the case of ski boots, an insole can keep feet from collapsing and provide a stable platform to maintain that edge angle on skis. But beyond support, an added insole can also add another level of warmth across the winter boot category in the colder months.

“Running and walking is the category with the most growth,” saID Ellen Harwick, communications manager, Superfeet. “But honestly, 80 percent of the population could benefit from some sort of orthotic support.”

Originally the sports medicine division of Northwest Podiatric Laboratory, Superfeet was established in 1977 to make the first affordable, professional-grade, over-the-counter orthotics and initially focused on snow.

“Each product has been a natural progression,” said Harwick. “We started with ski, but fans wanted something off the slopes and it just exploded from there.”

GREEN, which was first introduced in 1977, continues to be Superfeet’s best seller at $40 and supports a wide range of activities, including ski/snowboard boots, running and trail running shoes, hiking boots, work boots and walking shoes.

“GREEN is a high-profile insole with shape that offers the widest and deepest heel cup with maximum support,” said Harwick. “It is great for hiking boots year round.”

GREEN’s biomechanical shape helps stabilize and support the foot, which can reduce stress on feet, ankles and knees. Its antimicrobial coating inhibits bacteria growth.

18 DECEMBER 2013

REDhot for men and HOTpink for women at $50 each are category-specific and made for skiing and snowboarding. Both feature a deep and narrow heel cup for maximum support.

A notable difference from other insoles is their responsive temperature control top cover treated with Outlast, a thermal layer, and a foil forefoot, which deflects cold.

“Of course, Superfeet has its roots in the ski industry and we still have custom products made in ski shops all over the world,” added Harwick. “REDhot and HOTpink are the full length, ‘over the counter’ version.”

MerinoGREY at $45 retail is the same shape as GREEN, but has a merino wool top cover.

“Hunter and hikers swear Superfeet MerinoGREY by them,” said Harwick.

“The felted merino adds something special in that it regulates temperature and wicks moisture.

All of Superfeet’s insoles are built based on its ADD/APT System that adjusts footwear’s flat, two-dimensional midsole to a three-dimensional foot.

Sof Sole FIT High Arch, FIT Low Arch and FIT Neutral Arch

Sof Sole addresses winter activities such as skiing, snowboarding and hunting with its FIT Insole series that provides stability specifically engineered for each arch type.

“The insoles themselves are lightweight and do not require a break-in period, allowing users to continue their favorite activities without being slowed down,” said Kurt Wineman, SVP of sales at Sof Sole. “FIT insoles align the foot to promote the proper range of motion, creating an ideal environment in heavy boots with little support.”

For high arch types, the FIT High Arch features 55 Durometer foam in heel/arch and 40 Durometer foam in forefoot for a 3.3cm arch height. The FIT Low Arch features 65 Durometer foam in heel/arch and 40 Durometer foam in forefoot for a 2.8cm arch height. Between the two, the FIT Neutral Arch offers 60 Durometer foam in heel/arch and 40 Durometer foam in forefoot for a 3.0cm arch height. All models carry a retail price of $40 and include an anatomical nylon plate.

Since fit in many winter boots is tight and space is at a premium, another option may be Sof Sole’s recently-introduced Thin Fit Insole at $20. Representing the thinnest and lightest insole from Sof Sole to date, the Thin Fit Sof Sole weighs just 1.3 oz with a lightweight, Thin Fit Insole flexible foam that conforms to the foot

and promotes a natural stride. Increased cushioning in the heel and forefoot allows for enhanced shock absorption on impact. The Coolmax fabric top cover wicks moisture and the Microban treatment helps prevent growth of odor-causing bacteria.

Said Wineman, “The lightweight and flexible Thin Fit provides compact cushioning without adding bulk to the boot, allowing for the user to still wear thick socks and be comfortable.”

Masterfit, founded and led by long-time ski industry entrepreneur and former Ski magazine editor Steve Cohen and legendary bootfitter and insole inventor Jeff Rich, is probably best known for operating Masterfit University, the world’s only bootfit training program with programs conducted in the U.S., Europe and Australia. It also operates America’s Best Bootfitters, a co-op marketing organization for premier ski and snowboard shops that specialize in bootfitting.

Not surprisingly, Masterfit’s insoles offer plenty for skiers. With its patented Wear-NForm technology, the EZ Fit Snow, $40, is a cut-to-fit insole that personalizes shape to fit the individual user’s heel and arch shape. A radiant barrier in the forefoot provides extra warmth and a full-length Support Cradle enhances balance and provides crisp turn initiation. An EZ FIT Terra Model, $40, features a more flexible forefoot for use in all athletic shoes.

Based on the EZ Fit design, Zapz, $60, is billed as the world’s only do-it-yourself microwavable custom insole.

Said Cohen, “You can make Zapz at home using just a Masterfit EZ Fit Snow household microwave oven. It takes just minutes to make and as we like to say, ‘If you can trace, trim and make popcorn, you can make Zapz.’”

Zapz also has patented InstaForm Gel in the arch to provide the fit and function of doctor-style custom insoles.

Introduced at its Masterfit University sessions this fall, QuikBeds, $39, for the first time offer shops and medical facilities a way to make high-definition, posted insoles without gluing or grinding. There are three versions: snowsports specific; low volume for tighter fitting snowsports boots and bike shoes; and X-Sport for all athletic and comfort shoes.

QuikBeds’ blanks are ergonomically designed layers of Capture, a low-temperature thermoplastic. With integrated polyester fibers, Capture microcountours to every nuance of the foot's share while maintaining a blend of rebound, torsional rigidity and longitudinal strength after being fabricated with an Instaprint BioGel Molding System.

The shoes also benefit from Masterfit's signature Heel Stabilizer design, a unique eggshaped cutout creating a broad, stable self-posting area under the heel.

From Sole, the Signature Chris Davenport Thin Sport is the brand’s thinnest custom moldable footbed with 3M Thinsulate for increased warmth, and a Polygiene anti-odor coating, said Karen Henry, retail brand manager. Ideal for ski boots and other low volume, the CD thin is part of Sole’s signature series in which $1 of every pair sold goes to Protect Our Winters, a charity chosen by Davenport, the legendary ski mountaineer.

For medium to tightly fitting footwear, the Insulated Softec Response, $55, is suited for snowboard boots, low temperature running and day-to-day cold weather wear. Designed to provide shock absorption in footwear with reduced volume, the custom moldable footbed Sole Signature Chris Davenport Thin Sport comes with 1.6mm of Sole’s proprietary Softec cushioning material along with 3M Thinsulate and Polygiene.

Sole Insulated Softec Ultra

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Achieve Your Goals

Offering Sole’s most cushioned footbed, the Insulated Softec Ultra, $55, is ideal for workboots, winter hiking boots and hunting boots. The custom moldable footbed features 3.2 mm of Softec cushioning, 3M Thinsulate and Polygiene.

Sole also offers après ski shoe with the Men's Exhale and Women's Sigh, $85. Henry said both models offer “moldable custom support letting your feet recover after a long day of skiing, hiking or hunting.”

Sidas focuses its attention on winter with its ski boot heaters, boot fitting tools as well as custom insoles for skiing. Jay Taylor, president and CEO at The Soze Group, the North American distributors for the French-based brand, said Sidas recognized that skiers needed an insole that worked with their foot when heading downhill.

“As you press on the insole to turn your ski – the insole moves with your foot to moderate pressure to the ski,” said Taylor. “As you release pressure the insole moves back with your foot staying in constant contact – engaging all of the sensory receptors in your foot.”

Sidas Winter 3Feet HIGH and Winter 3Feet LOW

Breadth of Data.

Depth of Data.

Timeliness of Data As the broadest, deepest and most timely data available for the U.S. Sports and Outdoor Active Lifestyle Market, SportScanInfo is the weekly retail pointof-sale data reporting solution. To learn more about how we can help your business, call 704.987.3450 or email sportscan@sportsonesource.com.

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Recently, Sidas introduced more of a value play to the U.S. market with its 3Feet series after seeing a void in personalization in the first price point insoles in winter footwear.

The series includes the Winter 3Feet HIGH designed for high-arched feet, Winter 3Feet MID insoles for medium-arched feet, and the Winter 3Feet LOW for low-arches.

“This allows the person to pick a product that is correct for their foot shape at a $50 price point,” said Taylor. “It is different than a standard insole as it is adapted for use in colder weather. Aluminum forefoot inserts reflect the cold out and keep the warmth in against your foot.”

At Spenco, one winter option is the Total Support Max, $40, which includes all the features of the brand’s Total Support Original but with more stiff, rigid arch support and SpenCore Layer forefoot pad. Said Jeff Antonioli, VP global sales and marketing, Spenco Medical Corporation, “A rigid insole featuring The Shape That Feels Great offering extreme support while offering superior comfort, which is excellent for Spenco Total Support Max ski and snowboard boots.”

For hunting and hiking, the Total Support Original, $40, offers a semi-rigid cradle with advanced arch support, deep heel cupping and comfort through the stride. Both the Original and Max features Spenco’s 3-POD System to promote healthy biomechanics, absorb shock and provide cushioning through multi-density impact zones.

Spenco’ Cross Trainer, $20, features plenty of heel Spenco Total Support Original strike cushioning for maximum shock absorption and adequate forefoot cushioning to make every step as comfortable as possible. Said Antonioli, “Performs great in winter boors providing superior, long lasting cushioning.” ■

Photo courtesy of Kahtoola

Getting a Grip Microcrampon Vendors Hope To Gain Traction In Higher Price Points With New Technology And More Niche Products In 2014.

By Charlie Lunan

Yaktrax and Kahtoola will showcase new technologies at Outdoor Retailer Winter Market next month to drive growth in the slip-on traction category next fall.

Yaktrax will introduce a new coil technology that will greatly enhance grip, said Steve Couder, vice president at Implus Corp., who oversees sales of Yaktrax, Little Hotties, ICEtrekkers and Granger’s products.

“The new coil is almost triangular in shape, so as it spins an edge protrudes and creates more bite,” explained Couder, who has managed sales for the brand since 2003. “We’ve been testing it and will launch it in the Yaktrax Pro, $30, at Hillsound Trail OR and then you will see Crampon it trickle down into other Ultra models.”

Kahtoola Inc., a Flagstaff, AZ maker of snowshoes and crampons, plans to launch NANOspikes, a new product using a traction system designed specifically for road runners. Founder and CEO Danny Giovale said he could not release many product details until the company receives its European patent in mid-December.

He did divulge it would weigh in at a just 7.6 ounces a pair, well below the 12.2-to-15.6- ounce range for the company’s highly successful MICROspikes, $65. “NANOspikes introduces a completely different traction system than MICROspikes,” Giovale said. “There is not a product on the market like this and they should be the lightest on the market.”

The Yaktrax and Kahtoola innovations should help invigorate the microcrampon category, which marries the convenience of slip-on form factor popularized by Yaktrax with the more aggressive spikes used in traditional mountaineering crampons. The microcrampon got a big boost in 2006 with Kahtoola’s launch of MICROspikes, a slip-on that uses a stainless steel chain to connect six independent spike studded plates underneath the foot from heel to toe. MICROspikes were an instant hit with hikers and runners and in 2012, as Yaktrax launched the Yaktrax Run, $40, and Hillsound Equipment, Inc. shipped the FreeSteps6, $40, to cater specifically to trail runners. ■

Yaktrax Pro

To Expand Its Foothold in Running, Yaktrax Adds Spikes to Coils While coils are a core feature of the Yaktrax brand, the company is not above incorporating other traction technologies when it comes to enhancing performance.

By Charlie Lunan

“As we’ve gotten into extreme activities, we’ve realized the limitations of coils and began to explore other approaches,” said Steve Couder, vice president of sales for the division of Implus Corp. that owns the Yaktrax and ICEtrekkers traction brands products.

The best example of that is the Yaktrax Run, which the company launched in 2012 after asking ultra-runners who were training in the all-coil Yaktrax Pro, $30, what they’d like to see improved.

They said they loved the Yaktrax Pro because its coil traction system was comfortable underfoot and worked well in snow and slush, but that they needed better traction in front so they could also run on ice.

Yaktrak’s head of design, who had run competitively while a student at Syracuse University, embraced the challenge. He ended up devising a traction system that combined coils under the heel with a traction plate embedded with six removable carbide spikes under the forefoot.

“What’s amazing about coils is their versatility in black ice, slush and snow,” said Couder. “Coils are also very comfortable because they are under the entire foot. So with run we tried to get the best of both worlds. Coils on heel for snow and slush and spikes in front for ice.”

Yaktrax took the further step of designing separate harnesses for the left and the right foot, which results in more optimal tread.

As a result, the Yaktrax Run, $40, sold out in its first season. Yaktrax upgraded the product for 2013-2014 by adding a strap in the toe area and a new harness mold to enhance fit, and it remains the company’s fastest growing product. ■

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Boots Embrace V ersatility Whether through color pops, athletic influences and leather twists or through enhanced performance features such as shock absorption or grip, boot designers have a lot of solutions in creating differentiation on shoe walls. But one hurdle they’re far from solving is the weather.

Two straight years when the cold and snow didn’t arrive at the right time left retailers with large inventories of insulated product and have made them skittish around buying winter product and getting stuck again. With 2013 marking more unseasonably warm weather through all of August and September before the weather broke, buyers are looking for more versatile winter options.

“We’re seeing winter assortments shrink across the country as buyers take a more conservative position with their winter specific styles,” said Chris Dunn, Salomon product category manager, footwear. “They fear bad inventory positions in the event of a poor winter and are looking for products with a longer selling season; something comfortable and warm enough to pair with jeans that you can wear from the beginning of October through the end of March. We’re going to see styles that can be worn all day with moisture protection, less insulation, and slimmer more stylish silhouettes than the traditional boot.”

“The unpredictable winters over the past few years have driven a need for a transitional winter performance product,” agreed Mark Pavsek,

The more unpredictable the weather calls for winter boots that can sell for a longer timeframe.

By Thomas J. Ryan

category business manager at Merrell. “Brands are delivering on this need with rugged outsoles on top of sleek, waterproof leathers to deliver a style-driven, performance informed footwear solution. We offer solutions from simple waterproof mid cuts that can be worn in urban settings to full on deep snow performance capable products.”

Peter Sachs, General Manager for Lowa Boots, LLC., said the only real winter trend is will there or won't there be winter. And presuming there is winter, when will it come.

“It's OK if before Christmas and too late if not until after,” said Sachs. “If we run an optimistic business (which we try to do) then bringing our brand values forward in this category is what we will do. We will have waterproof boots to keep your feet dry, therefore warmer. Lowa’s are insulated but not overly so because the Lowa wearer will be winter hiking, snowshoeing or otherwise be active, they don't want to overheat. In our outsoles, we will have non-slip treads because the terrain is usually slippery.”

Hi-Tec is introducing a new Cool Season line of lightweight footwear focused on year-round wearability.

“Hi-Tec understands that retailer needs and consumer shopping habits are changing. They are looking for more products with year-round wearability,” said Ed van Wezel, Hi-Tec’s global CEO. “We identified this trend 18 months ago and focused our Fall 2014 product line on having maximum seasonal appeal. It’s not

22 DECEMBER 2013 Photo courtesy Hi-Tec

only about the snow-relevant products that sell for five weeks. We now want to give retailers versatile, multi-month products that meet the consumers’ needs for an active lifestyle in a wide range of weather conditions.”

Highlights include the men's Valkerie Lite 200 i WP, retailing for $200, which features a built-to-last Vibram outsole with kick-off heel notch, and a wrap-around rubber bumper and waterproof, breathable fabric upper. The OrthoLite insole delivers odor control and breathability while a Thinsulate lining provides warmth.

Hi-Tec men's Valkerie Lite 200 i WP

Hi-Tec women’s Thomas Boot 200 i

Named in honor of Thomas Blanquette, the man credited with inventing the blanket, the women’s Thomas Boot 200 i at $80 retail, features 200gm Thinsulate insulation, along with a durable, cleated high abrasion EVA outsole, i-shield hydrophobic technology, a moisture wicking micro-fleece lining and an OrthoLite sockliner.

The men’s The Trooper Mid 200 i WP for $75 is aimed at the traveler, commuter and hiker who demands performance and embraces style. Features 200gm Thinsulate insulation, a durable textile upper, cleated high abrasion EVA outsole and Ghillie and D-Ring lacing system.

Simon Bonham, CEO of Hi-Tec USA, said consumers continue to be looking for the lightweight properties of an athletic shoe with the outdoor performance criteria. On the aesthetics front, lightweight materials and smart use of 'pop' colors - oranges, yellows and blues for men; blush and warm charcoal for women.

“Product needs to last five months, not five weeks,” added Bonham. “Versatility is the key. Subtle variations of materials and colors can still distinguish seasonality but without the absolute and finite definition.”

Patagonia continues to see a desire for more versatile winter footwear, which is lighter in weight and can be used for a broad range of activities.

“It needs to perform in the snow, yet travel easily and not be over bulky for indoor use,” said Mark Pikaart, product marketing manager for Patagonia Footwear. “Winter footwear has to have some built-in utility for use in the cold weather to keep you warm and dry, and also be a practical choice for our various activities throughout the day. Fabrics and uppers are getting lighter weight and more functional with less bulk.”

Examples include the Activist Puff High Waterproof at $175), a low profile lightweight boot built with an easy to remove insulated quilted standalone liner for versatile and seasonal use. The Activist Mid Waterproof for $125 is a lightweight and easily packable midcut boot featuring a waterproof ballistic nylon outer with an abrasion-resistant synthetic suede rand for durability.

“Both of these new styles have a very comfortable fit and feel, and generally don’t have that heaviness which a lot of people associate with winter boots,” said Patagonia Activist Puff High Waterproof Pikaart. “In the Activist Puff High Waterproof, the insulated liner can be removed for easy care or for use as a standalone slipper. First and foremost they will keep you warm and dry, but beyond that having a more modular set up gives you options based on the weather and end-use - you have the added benefit of a ‘winter’ style which can take you through the shoulder seasons Patagonia Activist Mid Waterproof as well.”

At Skechers, a highlight includes the On Site - Torre Relaxed Fit men’s work boot, $100, which features a leather upper with a padded collar, steel toe, slip resistant sole and Goodyear welt construction. Relaxed Fit design provides a roomier toe box and comfort fit.

Also from Skechers, the Classix Belfort – Montoya, $85, is a low top moc toe boot with a distressed oiled leather upper, padded collar and flexible lug rubber outsole.

Hanwag, the German footwear manufacturer, is bringing out the Xerro Plus Winter GTX, $250, an athletic mid-calf, waterproof all-season outdoor boot with Hanwag IceGrip Sole, which embeds microscopic glass particles in the rubber to offer Skechers Classix Belfort – Montoya maximal friction on ice. With an additional insulation Hanwag Xerro Plus Winter GTX layer for colder temperatures and a removable thermo-footbed, the boot offers a seasonal versatility.

Hanwag’s Lhasa at $325, features a robust and hydrophobic Tibetan yak leather upper and a soft, chrome-free tanned leather lining.

The lightweight boot features a Vibram AW Integral sole unit that is flexible for fatigueHanwag Lhasa free trekking. A deep pull-tab and lacing from toe to collar provide a secure fit. The Lhasa also features the Air Pulse System, providing increased breathability throughout the footbed.

At Muck Boot, a highlight is the Peak Hardcore hiker for men, $200, comprised of full grain crazy horse leather with an insulating 6mm neoprene base as well as an aggressive outsole. Rated at minus 40 degrees, the Peak Hardcore is also lightweight and durable with a Spandura exterior that promises to last many seasons.

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For women, Muck Boot’s Arctic Adventure Suede Zip, $170, is a soft, supple and slimming all-purpose winter boot featuring a waterproof suede upper and full zipper.

Rated to minus 20, the boot uses a true women’s last for fit as well as a multi-purpose outsole that grips well but sheds debris to avoid tracking dirt inside the home or office.

"The Peak Hardcore features classic Muck Boot technology but with crazy horse leather, providing style and performance,” said Muck Boot’s Director of Retail Footwear, Sean O'Brien. “For women, tall boots continue to be on trend, so we've stayed true to our tall Arctic Adventure boot but added a zipper up the back and waterproof suede upper that's comfortable and warm. Earth tones are also trending now, so this boot comes in four earth tone colorways."

Muck Boot Arctic Adventure Suede Zip

Sperry Top-Sider Women's Winter Cove Boot

Vasque is introducing a new pinnacle backpacking boot, the Vasque Ericksson GTX at $220, named Ericksson GTX for the legendary explorer Leif Eriksson. A mix of traditional materials and silhouette with modern design and material refinements, the full grain leather boot is designed to perform over demanding terrain while carrying heavy loads.

“We are focused on increasing user comfort without compromising the technical performance a backpacker demands,” said Brian Hall, Vasque’s product manager. “It involves small refinements in midsole materials, outsole geometry and upper materials that come in contact with the foot and support it. For color, we are using stoic colors, staples of the category with muted primary pop color, mostly in linings and laces. We are offering customers a choice as well with two lace options, one with more color, and one more muted for the traditional customer.”

Vasque is also finding good success and sell through of its lightly insulated products over the past two winter seasons. Said Hall, “Our focus being purely technical product, we are also seeing a lot of success with launching more traditional, un-insulated leather styles in Fall/Winter.”

At Ahnu, one highlight is the Twain Harte Boot, $170, a waterproof and insulated cold weather hiker with a Vibram outsole for carrying packs on all terrains. It also features 200 gms of Thinsulate and an easy on/off lock lace design.

Ahnu Twain Harte Boot

At Sperry Top-Sider, the Women's Winter Cove Boot for $130 at retail is a lightweight and waterproof boot that infuses SON-R Technology for enhanced stability, traction and protection. The boot also features Sperry WaterBlock, a breathable waterproof membrane that keeps feet dry and comfortable along with SON-R and Adaptive WaveSiping technologies that provide strong traction and heightened sensory awareness.

New Balance is introducing the 89 Outdoor for $110, which is part of its Multi Run collection. The 89 Outdoor is a midNew Balance cut shoe/boot that has a running based 89 Outdoor platform that comes from its trail running experience but with outdoor specific details such as a gusseted tongue, additional ankle support, scratch rubber in key areas and an outdoor-specific Vibram outsole.

Blundstone, still 100 percent family owned and based in Hobart, Tasmania, is bringing out its classic 500 in a lightBlundstone 1420 weight canvas upper with the Blundstone 1420, at $120 retail. The style continues to come with its elastic sides for easy on/off capability.

24 DECEMBER 2013

Ahnu Sugar Bowl Boot

For a winter hike or to just to keep you warm, Ahnu’s Sugar Bowl Boot at $165 is a waterproof and insulated mid-calf hiking boot able to handle a variety of conditions and terrain. The medial zipper makes for easy on/off wear, while 200 gms of Thinsulate keep feet warm. A dual density EVA provides extra shock absorption, as well as increased heel and arch support.

From Lowa, the bestLowa selling Renegade Mid GTX, Renegade Mid $285, is being offered GTX for the first time in an “Ice” version combining Lowa’s ATC outsole with

conditions, water resistant felt for insulation, a rubber toe and heel cap plus a TPU mudguard.

Adidas Outdoor is also introducing the Terrex Swift R Mid GTX for men at $160, a fast, low to the ground mountain sports shoe with mid-cut support and protection, speed lacing, breathable Gore-Tex membrane and a Traxion outsole for grip.

Adidas Outdoor Terrex Swift R Mid GTX

For women, the Libria Pearl CP PrimaLoft, $120, is a sleek and sporty winter boot featuring PrimaLoft insulation and a ClimaProof membrane. Durable ripstop material on the upper and a jewelinspired Traxion outsole provides grip.

In general, Thomsen said women are looking for “a ton more style” combined with performance in boots, but men are also opening up to more color options.

“Styles are faster, youthful and more technical,” added Thomsen. “Authenticity is still key.”

At Scarpa, a highlight is the Mont Blanc Pro GTX, $499, featuring Sock-Fit technology, which reduces bulk, allows the shoe to adapt to Scarpa Mont Blanc Pro GTX a user’s foot, and improves responsiveness and precision. Designed for technical alpinism, mixed routes and all around alpine use, the Mont Blanc Pro is a high-level, do-it-all mountain boot.

Kamik will be showcasing its new Elements neoprene line for men and children. The Coldcreek for men, $180, is a 100-percent waterproof, all-season boot with a 9mm, four-way stretch neoprene upper. A lightweight synthetic rubber shell and four-season rubber outsole offer traction and support. It also features allweather snow cuffs, fold over orange safety collars, and antibacterial insoles.

For children, the Stormin, $80, is 23 percent lighter than other neoprene boots on the market. It Kamik also includes all-weather handles Coldcreek

Photo courtesy Hi-Tec

slip-resistant G+ gripping fibers embedded throughout the sole's rubber for traction on snow and ice. The Nubuck leather upper has a Gore-Tex Partalana wool/polyester blend waterproof fleece lining. Lowa’s proprietary Monowrap frame midsole construction wraps around the lower part of the upper for stability and support. A PU midsole ensures shock absorption, rebound sensitivity and environmental sustainability.

On the fashionable side, Lowa’s Riga Style GTX Hi, $210, features a women’s-lasted upper made from denim and leather with a knitted patterned panel around the ankle and lower leg area. Includes Gore-Tex lining for waterproofing and a Partalana wool/polyester blend fleece for insulation. This boot also features a low profile Monowrap frame and the lightweight, low AL-S ll sole construction Lowa Riga that is slip resistant and supportive, protects the foot in Style GTX Hi snow and slush and will not hold snow and ice. Available in both mid-cut and high versions.

“We are making sure that our product lines are clear, without model or price point duplication,” said Lowa’s Sachs. “We want to fill booking orders but compared to our normal outdoor business have little reorder capacity so dealers can sell-thru at higher prices without closeout pressure.”

Greg Thomsen, managing director at Adidas Outdoor, said the increased use of iconic component brands, e.g. Gore-Tex, PrimaLoft and Continental Rubber, continues to be critical selling points for performance seekers. On the aesthetic side, Adidas Outdoor is seeing more color, more textures and an athletic look - styles that can be worn apres ski but also down 5th Avenue.

“The consumer wants to be warm, stylish, look fabulous and not have to worry about the elements,” said Thomsen. “More importantly, the consumer is looking for a great price along with value. Having said that, consumers are willing to pay more for component brands - especially if they add durability to the boot.”

The Felt Boot for men, $130, is a lace-up Adidas water-resistant Italian felt boot featuring a Outdoor Felt Boot grippy Traxion outsole, rubber toe, heel caps with mudguard protection. Also features PrimaLoft insulation for warmth in wet

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(with no holes to keep the elements out) for easy on/off, weather collars that Kamik lock in heat, and Kamik’s Easy Grab Stormin Lace Lock that make it easy to adjust the boot with/without mittens.

“Now more than ever, consumers want more for their money,” said Catherine Cook, Kamik’s VP of marketing. “They are looking for stylish, wellmade boots that offer them protection beyond winter; a multi-functional boot that gets them through fall, winter and spring.”

The ‘Made in the USA’ collection also arrives as domestic manufacturing is resonating with both consumers and retailers.

But Cook said both the price and features have to be able to compete alongside the foreign-made product. Added Cook, “Our new Elements collection is not only competitively priced, it also has added value that the competition does not: it’s lighter and has three-season features that keep feet warm and dry.

At Asolo, a highlight is the Alta Via GV, $425, specifically designed for traditional mountaineering, ice, and high altitude climbs. The upper is made of Perwanger 2.2-2.4 mm water-repellent leather and combined with Gore-Tex Duratherm to ensure Asolo Alta thermal insulation, waterproofVia GV ing and breathability. Also features flex points at the ankle and instep for flexibility, and a heel locking technology and lateral shell that decreases fatigue and provides advanced support and protection when standing and kicking on front points.

For backpacking mountain trekking, Asolo’s Shiraz GV, $295, features a K-Tech Schoeller Micro-tech water-repellent upper combined with waterproof suede to ensure durability, while Gore-Tex provides thermal insulation, water repellency, breathability and comfort. The sole, developed in collaboration with Vibram, has a dual density microporus midsole for comfort and an anti-shock polyurethane insert at the heel for increased shock absorption.

Asolo Bogs, known for its durable, Shiraz GV waterproof footwear that was originally made for farmers in the rainy Pacific Northwest, will debut a casual leather lifestyle collection for men and women featuring sleek silhouettes and half-sizing, a first for the brand.

“Color is the key,” said Kelly Wallrich, VP of product for Bogs Footwear. “Even though most consumers will want basic brown and black, having seasonal trend colors on boots gives an added flavor to a range, which we think is key. Men do like a bit of color,

26 DECEMBER 2013

but again keeping it basic and simplistic and not over-coloring the product is important.

We also see season after season, no matter what the trends are, consumers want product that is functional and stylish, without sacrificing comfort.”

One highlight from Bogs is the women’s Pearl Lace Boot, $130, a mid-length lace up bootie. Featuring supple waterproof leather in rich colors like cinnamon and tan, the Pearl provides comfort with Bogs Rebound technolBogs Pearl Lace Boot ogy and DuraFresh anti-odor protection.

Built from waterproof leather, the men’s Eugene Chukka, $130, features Bogs’ signature Neo-Tech insulation for warmth, Rebound comfort technology and a slip-resistant outsole. DuraFresh natural antimicrobial protection fights odor.

Also from Bogs, the Tumalo waterproof winter hiker (for men and women) features Bogs’ signature Bogs Eugene Chukka

EverDry technology to keep feet dry and comfortable, DuraFresh odor protection and BioGrip non-slip outsole.

Danner Boots will introduce a major update to its Pronghorn hunt series, built on a new last that reduces bulk and fits similar to the original Pronghorn, is 10 percent lighter than previous styles, and features a sleeker, more refined design. Built on Danner’s lightweight yet stable Terra Force platform, the Pronghorn features a full-grain Camo Hide leather with 1000 Denier nylon upper, a new versatile outsole, Gore-Tex lining and varying levels of Thinsulate Ultra insulation.

“On the performance side, we see a trend in lighter weight platforms that offer support in key areas of the boot with less bulk,” said Ryan Cade, product line manager for Danner Hunt.

“We achieve this in our own footwear by using less leather and giving the platforms a more athletic aesthetic by using sharper, more angular lines.”

In lifestyle, Danner continues to see the shift towards the merging of urban and outdoor aesthetics.

“Customers continue to lean towards versatile product – something they can wear throughout the day and into night, in various settings,” said Colleen Fennerty, product line manager for Danner Lifestyle. “In our fall 2014 lineup, the Forest Heights II was designed to provide the customer with a product that fits casual use on the weekend, or more formal wear during the workweek. Rich, rugged leather colors (earthy grey; cavalier black) were chosen to fit the more natural color direction of the season.”

Women’s Mountain Light Cascade, $330, maintains Danner’s heritage Mountain Light hiking boot silhouette, Gore-Tex lining and rugged Vibram Kletterlift outsole, but features a new Sienna Danner Boots Cache full grain leather upper and throw-back thick Mountain red laces.

Light Cascade Ecco is introducing the Ulterra Mid GTX, $210, a versatile, rugged and lightweight hiking boot featuring strong, yet supple yak Nubuck leather for toughness with flexibility and a supportive lace system for a snug athletic fit. Also features GoreTex waterproof construction, a direct-injected PU midsole foam and roomy last, Receptor Technology for stability and dynamic support, and a durable rubber outsole for grip.

Erik Walcott, general manager of performance for Ecco, said the most recent spark in the boot category has been more womens’ specific products with different lasts and

styling. Bright colors and materials have provided another Ecco Ulterra differential.

Mid GTX “The hiking boot category is taking some cues from other footwear categories and you’re seeing lower platforms, slimmer lasts, lighter uppers, an overall more minimalist approach to make the shoes less bulky while keeping the innovative technologies,” said Walcott. “You are seeing new materials, with unique leathers like yak, but also unique looking synthetics and textiles. There are more colors that complement the brighter colors you are seeing now in outerwear.”

For Fall 2014, The North Face is expanding its Ultra Protection Series with the addition of the Ultra Extreme, a fully waterproof upper constructed with Gore-Tex Duratherm insulation for warmth and breathability The North without bulk, and the Mylar Face Ultra footbed lining that miniExtreme mizes heat loss underfoot.

The Cradle Guide midsole and Pebax Cradle and plate are tuned for cushioning, stability and protection on variable terrain, while a Vibram Icetrek outsole provides surefooted traction.

Another highlight is Verbera Utility, a waterproof, cold-weather, leather utility boot rated to -40°F that offers PrimaLoft Silver Insulation Eco recycled insulation and a The North Face Winter Grip outsole for protection and comfort in the coldest conditions.

The North Face Verbera Carey Platto, director of outdoor Utility footwear for The North Face, said that for women, the trend toward “tomboy chic” firmly cemented itself in the outdoor lifestyle category of footwear.

“Women are taking inspiration from what’s in their boyfriend’s closet,” observed Platto. “Authentic, well-crafted outerwear and footwear that pays homage to our outdoor heritage has been a leading trend on the men’s side for a number of years; it was only a matter of time before women took notice.”

The more masculine looks are being seen in outerwear as well with the rise of waxed canvas field jackets and leather jackets and the return of the denim jacket. The resurgence of Doc Martens and military/combat inspired boots also underscores the trend. Said Platto, “Now we will begin to see authentic outdoor brands play in this space, taking inspiration from their heritage, with a feminine twist.”

Jeff Dill, Keen’s outdoor business unit director, sees a pendulum swing back to more traditional leather boots and hiking performance, away from the ultra minimal and low profile solutions that were being sought last year. He still sees some of the residual positive effects of the merging of athletic and outdoor, but in more practical applications like upper constructions and midsole foams.

Keen, for example, is launching the Durand, a direct-attach Polyurethane midsole boot with a new compound that is soft and resilient, and can maintain its protection, cushion and stability for much longer than standard EVA or other materials. Coming in

Photo courtesy Keen

both a mid-cut, $180, and low-cut, $160, the Durand features waterproof Nubuck leather and breathable mesh upper with leather overlays and is being made in Keen’s Portland factory.

“A lot of the people we work with are even willing to give up a few ounces for the sake of a better fit and performance over the long haul,” added Dill.

“It's a more reasonable approach for 99.999 percent of people who aren't professional adventure racers, thru hikers or ultra marathon champions. The Durand was designed with this mentality, to fit right out of the box, and stay comfortable a million steps later, and be a trusted companion for your most anticipated trips.”

Dill also agreed on the increased demand for more three-season product. He added, “Pure winter boots are still important in the cold winter areas, but for many people a good versatile leather WP boot can provide the comfort, protection and performance needed for the vast majority of the year.”

Merrell is seeing an influence from both urban style and athletic continuing to inform performance-hiking product.

“Light and fast boots and shoes that can take the knocks of rugged terrain without the bulk,” said Merrell’s Pavsek. “On performance casual for winter we are finding solutions that are performance informed and style driven. New materials such as PU coated leather replacing a traditional TPU shell cut back on bulk and provide a beautifully performing boot for men and women. We feel that by tactfully blending different upper materials we can find the ideal mix to accomplish cold weather performance in a sleeker and faster winter footwear solution.”

Keen Durand mid-cut

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A highlight from Merrell includes the Polarand Merrell Waterproof Hiking Boot, $175, which uses moPolarand tion mapping to target more insulation and padWaterproof ding in high-exposure areas. In addition, a speHiking Boot cialized M Select Ice Grip outsole uses lugs of two different densities - one hard and one soft - to grip varied winter ground conditions and slippery indoor surfaces.

Infusing its hiking technologies with style, the Annex Mid Gore-Tex, $170, features trail-worthy lugs and a protective toe bumper for off-road traction and protection.

Merrell Annex At Pajar Canada, the men’s Clairmont, $400, Mid Gore-Tex will withstand treacherous winter weather conditions. With a removable insole and full sheepskin lining, it’s guaranteed for warmth down to -40C. Built-in, retractable ice grippers provide traction in ice and snow.

For women, the Riga Lace-up Nylon Boot, $225, is 100-percent waterproof, woollined, and guaranteed for warmth down to -20C. The removable insole is made of memory foam and an exclusive Pajar-Tex material offers for comfort. The Pajar rubber outsole features built-in, retractable ice gripCanada Clairmont pers for traction in ice and snow.

Also from Pajar Canada, the men’s combination nylon and leather boot Tuscan, $180, features fur trimmings at the collar for warmth and style. Its antislip outsole features a motif of Pajar’s red ivy leaf logo.

It’s also 100-percent waterproof with a removable insole and guaranteed for warmth down to -20C. Jordan Gottke, brand manager for Georgia Boot, a division of Rocky Brands, still sees a price-sensitive consumer, especially around work boots.

Pajar “Manufacturing boots isn’t getting any cheaper and Canada as we do more research, we are finding that most conRiga sumers purchase work boots that cost anywhere from Lace-up Nylon $125 to $150,” said Gottke. “There are certainly conBoot sumers who are willing to spend more to get the latest and greatest technologies, but most just want a dependable work boot that keeps them safe and not cost an arm and a leg. So while innovating is always going to be front of mind for us, we also need to be mindful of the market.”

Gottke also said influence of hiker looks is being seen on jobsites as more young adults enter the workforce.

“Most of these consumers do not want what dad or grandpa wore,” said Gottke. “They grew up wearing lightweight athletic shoes with color pops and shoes that have personality. Which is something that you do not have with a lot of work boots. The need is definitely out there for faster, lightweight patterns that have safety features, but also look good that they can be worn off the job.”

Gottke also agreed that weather has affected how Rocky Brands build its lines. In the past, having heavily insulated packages were a given but that has changed with warmer weather and very little precipitation leaving retailers with excess insulated inventory.

28 DECEMBER 2013

For this coming fall, Georgia Georgia Boot will have only two SKUs Boot Stone Mountain total with any insulation and Hiking Boot the amount was 200g.

Given the fluctuations in weather, Wolverine has built its Fall 2014 collection to be ready for anything.

“This line has weather-ready, simplified products that are highly functional and purposefully built, and includes the launch of Wolverine’s high performance breathable, waterproof membrane, PC Dry,” said Yahn Lebo, Wolverine’s product line manager. “The changing needs of the consumer are important to consider. Consumers are still buying multiple products in varied categories, but they have pushed multifunction to new heights. Consumers are redefining what value and versatility is.”

Wolverine’s hunting line, for instance, provides non-insulated options to 1000 grams of insulation to provide options to the consumer.

The Wolverine Ridge Hunting Boot, $180, features Wolverine ICS+, an all-new integrated support system with multi-density layers that work together to provide firm support when carrying a pack, protection from impact Wolverine and bruises on rocky terrain, Ridge Hunting and a solid foundation for Boot stability. Paired with a small, lightweight nitrogen-filled disc in the heel, the technology allows the wearer to choose his ideal comfort setting, selecting from cushioned, firm, inner or outer support.

The Jason Hunting Boot, $180, combines a durable exterior with Wolverine EXP technology, which starts with a dense base that distributes weight evenly across a sturdy foundation. The honeycomb heel pattern expands to absorb impact, and a ribbed spine in the forefoot flexes through each step to maintain cushioning.

Wolverine On the hiking side, Jason Hunting Boot Wolverine’s Alert Waterproof Hiker, $150, features a waterproof leather upper equipped with ArmorTek heel and toe bumpers for durability and protection from rocks and brush. Wolverine PC Dry Silver waterproof membrane keeps water out, and wave mesh lining wicks away excess moisture inside the shoe. It also features a removable open cell polyurethane footbed, an EVA midsole, a nylon shank for flexible support, and a Vibram Run Lite Rubber Outsole.

Salomon’s Dunn is seeing resurgence towards more traditional styling and versatile everyday footwear in hiking and multisport that packs enough to tackle weekend trail ambitions.

“Brands are filling the minimalist void in the multisport category with light, versatile styles that can double as their everyday lifestyle shoe,” said Dunn. “Prices have gone up, but consumers will buy if they can connect the value to the price. Sales in the multisport $120 plus price range have grown over 50 percent this year.“ Salomon’s XA PRO Mid GTX, $170, gets an improved collar design for more comfort, and updated outsole for grip on any surface. The mid-height and fully waterproof boot features a nonmarking Contagrip outsole with Salomon XA 3D Advanced Chassis, a Gore-Tex PRO Mid GTX membrane and Waterproof bootie lining construction.

For women, the Hime High, $160, incorporates a soft textile and faux fur to give the lace-up a feminine look, while the natural motion midsole and Contagrip sole keep the wearer moving confidently in winter. Also available in mid-height.

Also from Salomon, the Kaïpo Mid CS WP, $140, combines Climashield waterproof protection and insulation Salomon for temperatures to -18°C. Also availHime High able in a low-cut.

In response to the demand for more all-weather styles from consumers and retail partners, Sorel’s Fall/Winter collections will showcase its ability to extend beyond the mountain and into the city.

Highlights include the Slimshortie in Madder Brown, $130, which features a waterproof full-grain leather upper with back panel available in oiled suede, blanket Sorel and felt. The outsole is handSlimshortie crafted vulcanized rubber with herringbone design with a leather wrapped heel for maximum protection.

The Tivoli II, $120, offers style, protection and warmth in a versatile silhouette. Available in waterproof suede leather upper, nylon Sorel Tivoli II upper and blanket upper, the Tivoli II features waterproof breathable membrane construction, a fleece lining, removable molded EVA footbed, and molded rubber outsole.

“Our evolved Tivloli II and Slimboot are more transitional than their predecessors: the classic Tivoli and Slimpack,” said Kimberly Barta, senior global brand

director for Sorel. “Sorel’s 2014 Fall and Winter Collections feature more ultra-wearable and all-weather versatile styles. Our extended selection of Fall styles are lightweight, easy, leather boots, with sleek outsoles. Look for warm hues with a variety of textured patterns in an array of materials, from premium leathers and suede, to wool blanket, felt and knits.”

Overall, Barta said shorter boots continue to be strong, with easy on/off, soft, slouchy silhouettes and fun color pops. Sorel’s winter collections also take inspiration from the current trend of military inspired women’s wear: varying boot heights, geometric patterns, chunky knits and western influences.

“Our collections continue to offer premium leathers, eye catching color combinations, plush fleece linings, and an increased traction outsole,” said Barta. “Trends in color we are seeing and incorporating? For women, major influences are warm colors inspired by western wear, knits and metallic tones. We've also seen a recent trend of incorporating cognac in all hues, reflected in Sorel’s Slimshortie and Slimpack Riding boots.”

Gregg Duffy, senior director of performance footwear, Timberland, said the minimalist barefoot movement has affected footwear construction across the performance space.

And while Timberland has evolved its footwear to represent a sleeker, more refined look from a style sense, Duffy believes Timberland is now benefiting by staying “true to our core products,” with a focus on rugged and refined cold weather classics.

“This season we’re bringing a fresh selection of classic styles with modern twists – and with combinations consumers haven’t seen from us,” said Duffy. “That’s really the story of the season – the best of old and new. Designs that feel connected to the past with our authentic craftsmanship, but also feel new and trend-right.“ With consumer insights showing that Timberland is a brand that can “transition seamlessly across wearing occasions,” whether in the city or on the trail, Duffy said Timberland is putting a greater focus on delivering boots that can work in multiple functions.

“For fall, we’re focused on the versatility that you need every day to be ‘ready for anything’ - wherever you are, whatever you’re doing, no matter the weather,” said Duffy.

“You’ll see we’ve taken more traditional winter boot silhouettes and merged them with trail capable outsoles. For example, the Earthkeepers Schazzberg Mid features a Vibram EcoStep outsole that provides extra traction and grip, on any surface.”

The Timberland Earthkeepers Schazzberg Mid Waterproof Insulated, $160, also features 200 grams of PrimaLoft insulation for added warmth, Climapath technology that vents moisture up and out of the boot to help feet stay drier and more comfortable all day.

For women, the Timberland Earthkeepers Chillberg Timberland Over The Chill Waterproof Insulated, $150, features a Earthkeepers Schazzberg waterproof fabric upper and membrane, while 200 grams Mid Waterproof of PrimaLoft insulation and fleece lining provide added Insulated warmth. An anti-fatigue footbed gives all-day comfort and support, and durable Green Rubber (42 percent recycled rubber) outsole adds extra traction.

On the casual side, the men’s Earthkeepers Chestnut Ridge 8" Waterproof Boot, $180, features a Timberland leather upper with a durable Green Rubber (42 percent Earthkeeprecycled rubber) outsole for added traction. A TPR ers Chillberg Over The Chill welt stitched to the upper and insole gives a premium Waterproof look. Extra-soft recycled PET lining keeps feet comInsulated fortable and anti-fatigue technology provides all-day support. An EVA midsole provides extra cushioning and shock-absorption.

The men’s Earthkeepers Heritage Rugged LTD HalfLined Bomber, $200, is the classic Timberland six inch

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reimagined for a colder weather look. A fleece-lined collar and shearling lining made from 30 percent recycled PET adds warmth and comfort. Premium leather uppers from a silver-rated tannery and a waterproof membrane support the durability Timberland is known for.

In footwear, Columbia Sportswear’s focus for Fall 2014 will also be on versatility.

“We definitely recognize that we can’t assume it’s going to be cold and it’s going to snow between Thanksgiving and Christmas and that’s going to spike sales,” said Blaine Perrin, Columbia’s director of product marketing. “We also recognize that many customers are looking for something they can just wear and be comfortable in. It doesn’t always have to be meet the demands of 12 below zero because we don’t see that need in a lot of key markets we’re selling into.”

The brand’s Minx line of Columbia tall boots is being expanded Sportswear Minx Shorty with new designs, silhouOmni Heat ettes, different heights and Print three new styles. The Minx Shorty Omni Heat Print, $90, is waterproof and lined with Omni-Heat Reflective and has 200 grams of insulation.

Said Perrin, “We’ve had a few rough winters that hurt the winter boot business so we wanted to make the popular collection more wearable throughout the year.”

Columbia will also be introducing its first true rain boot, the Luscher Omni-Heat, $50, which offers waterproof protection from the rain and incorporates an all-over Omni-Heat Reflective lining to reflect body heat back to the wearer. The boot stands out since it will be made in the U.S., the first time the company has tapped domestic Columbia production in a long time.

Sportswear Over the past few seasons, Luscher Teva has extended its prodOmni-Heat uct line to offer a solution to consumers 365 days out of the year with a focus on combining “function with fashion,” said Juerg Geser, Teva’s senior product line director. This includes transitional footwear styles like the De La Vina, Kimtah Trail and Camden Ridge.

“If it is really cold, we offer the Chair 5 for men and Jordanelle for women,” said Geser. “This award winning product has separated itself from the snow boot market through its amazing travel-ready foldable upper, lightweight construction and a removable inner bootie which the consumer can use as a slipper inside their ski condo or lodge at the close of the day.”

30 DECEMBER 2013

Photo courtesy Keen

Teva Chair 5

a Spider365 Rubber outsole, an eVent waterproof breathable membrane, and Mush infused footbed with Poron pod.

Built for style and functionality, Oboz’s Mendenhall Mid, $125, features a combo Nubuck leather and poly/cotton upper to keep feet cool. Soft collar cushions

Oboz Mendenhall Mid Teva Jordanelle

For Fall 2014, both the Chair 5 and Jordanelle, $170, are being updated with improved comfort and warmth as well as added detailing like a zipper stash pocket which holds a boot bag for travel.

Both the Chair 5 and Jordanelle feature White Spider Rubber sole for traction in cold weather and 3M Thinsulate sonal insulation with 250g Thinsulate throughout and 400g in toe area for warmth.

Another highlight from Teva is the Surge Mid eVent, $130, low-top version is $120, featuring a TevaSphere outsole that uses a spherical heel with two support pods for lightweight minimalism without sacrificing stability. Also features

concealed inside are features found in Oboz’ hikers: the supportive BFit insole and protective toe and heel counters.

“Color and immediate comfort from softer constructions in boots are still a strong trend,” said Josh Fairchilds, Oboz’s VP of development. “Color helps grab attention, particularly for women, and a comfortable boot helps make the sale.”

With a nod to classic hiking boots, Oboz’ Bridger, $160, features soft leather, with waterproof/breathable BDry lining, requiring little break-in for a comfortable, supple fit. Underneath, co-engineered components - including the last, footbed, midsole, chassis, shank and outsole support the foot, promote natural flex and supplies traction. ■

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SIA Nordic Demo Copper Mountain, CO

3-5

MRA December Market Lansing, MI

5-7

FFANY New York, NY

4-6 FFANY

New York, NY

5-8

Sports Inc. Outdoor Show Phoenix, AZ

10-11

6-10

NBS Semi-Annual Market Fort Worth, TX

10-11 WWSRA NorCal Early Preview TBA

9-11

EORA SE February Show Greenville, SC

11-12

10-13

Worldwide Spring Show Reno, NV

11-13

18-19

MWSRA February Show Madison, WI

EORA FLA Winter Market Punta Gorda, FL

Atlanta Shoe Market Atlanta, GA

JANUARY 2014

TRADE ASSOCIATIONS | BUYING GROUPS

CALENDAR

6-8

ATA Show Nashville, TN

7-9

MWSRA January Show Madison, WI

MARCH

7-9

WWSRA Rocky Mtn Preview Denver, CO

4-5

SFIA National Health Through Fitness Day Washington, DC

7-9

WWSRA Northwest Preview Portland, OR

14-16

Imprinted Sportswear Show (ISS) Atlantic City, NJ

9-11

Surf Expo Orlando, FL

APRIL

13-14

WWSRA Intermountain Preview Salt Lake City, UT

13-15

WWSRA NorCal Early Preview Reno, NV

14-17

SHOT Show Las Vegas, NV

15-18

NBS Winter-Specialty Market Fort Worth, TX

16-18

Sports Licensing & Tailgate Show Las Vegas, NV

17-19

Imprinted Sportswear Show (ISS) Long Beach, CA

21 ORWM Demo Day TBA 22-25

Outdoor Retailer Winter Market Salt Lake City, UT

30-2

SIA Snow Show Denver, CO

32 DECEMBER 2013

MWSRA New Model Demo Hastings, MN

4-6

7-8

Imprinted Sportswear Show (ISS) Orlando, FL

27-30

NSGA Management Conference and Team Dealer Summit Indian Wells, CA

SFIA Litigation & Risk Management Summit Phoenix, AZ

Athletic Dealers of America 1395 Highland Avenue Melbourne, FL 32935 t 321.254.0091 f 321.242.7419 athleticdealersofamerica.com National Shooting Sports Foundation Flintlock Ridge Office Center 11 Mile Hill Road Newtown, CT 06470 t 203.426.1320 f. 203.426.1087 nssf.org National Sporting Goods Association 1601 Feehanville Drive / Suite 300 Mount Prospect, IL 60056 t 847.296.6742 f 847.391.9827 nsga.org Nation’s Best Sports 4216 Hahn Blvd.

Ft. Worth, TX 76117 t 817.788.0034 f 817.788.8542 nbs.com Outdoor Industry Association 4909 Pearl East Circle / Suite 300 Boulder, CO 80301 t 303.444.3353 f 303.444.3284 outdoorindustry.org Sports & Fitness Industry Association 8505 Fenton St., Suite 211 Silver Spring, MD 20910 t 301.495.6321 f 301.495.6322 sfia.org Snow Sports Industries America 8377-B Greensboro Drive McLean, VA 22102 t 703.556.9020 f 703.821.8276 snowsports.org Sports, Inc. 333 2nd Avenue North Lewistown, MT 59457 t 406.538.3496 f 406.538.2801 sportsinc.com Sports Specialists Ltd. 590 Fishers Station Drive / Suite 110 Victor, NY 14564 t 585.742.1010 f 585.742.2645 sportsspecialistsltd.com Team Athletic Goods 629 Cepi Drive Chesterfield, MO 63005 t 636.530.3710 f 636.530.3711 tag1.com Worldwide 8211 South 194th Kent, WA 98032 t 253.872.8746 f 253.872.7603 wdi-wdi.com

Winter Market JANUARY 22-25, 2014 All Mountain Demo JANUARY 21, 2014

MARK YOUR CALENDARS

Summer Market AUGUST 6-9, 2014 Open Air Demo AUGUST 5, 2014

34 DECEMBER 2013