SGB 1412

VO LU M E 47 ISSUE 12

2015 WINTER P R E - S H OW I SS U E

Volume 47 I Issue 12

2015 Winter Pre-Show Issue

Publisher I Editor In Chief James Hartford jhartford@sportsonesource.com 303.578.7004 Senior Business Editor

VP Business Development

Chief Information Officer

Thomas J. Ryan

East & Midwest

Mark Fine

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Barry Gauthier

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barry@sportsonesource.com

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774.553.5312 Director, Business Operations

Contributing Editors Scott Boulbol

VP Business Development I West

Renee DeDios

Fernando J. Delgado

Barry Schrimsher

rdedios@sportsonesource.com

Charlie Lunan

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503.784.6267 Advertising Sales

Creative Director Teresa Hartford

VP Business Development &

Account Managers

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Market Insights

Buz Keenan

Neil Schwartz

Northeast

Senior Graphic Designer

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buz@sportsonesource.com

Camila Amortegui

561.692.6722

201.887.5112

camila@sportsonesource.com VP Retail Solutions

Katie O'Donohue

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Southeast & Midwest

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Director, Client Solutions Catherine Smith catherine@sportsonesource.com 303.578.7033 Director, Market Research Bethany Ehlert Cooner bcooner@sportsonesource.com 303.578.7007

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2015 WINTER PRE-SHOW ISSUE BEST PRACTICES 6 Beyond Cause Marketing SGB Q&A 8 Steve Couder VP of Sales, Implus Outdoor Brands OUTDOOR TRENDS 2015 10 Snowshoes Dramatic innovations in materials, binding, and frame design 16 Gaining Traction Traction devices help dramatically improve grip and stability running on snow and ice 20 Boots Battle the Weather Athletic styling, versatility, and fashion continue to inspire innovation in boot design for Fall 2015 HUNTING TRENDS 32 The Firearms Industry In 2014 … and Beyond 38 Sportsman’s Holiday Gift Guide CALENDAR 46 Industry Calendar of Events I Am…SGB 48 Matt Kaplan Director of Sales, West Timberland

COVER PHOTO: Crescent Moon Snowshoes

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B E S T P R AC T I C E S

Beyond Cause Marketing Successful retailers know the importance of demonstrating to the people from whom they derive their livelihood how much they care about the welfare of their community.

By William F. Kendy

C

ause marketing is not just making a contribution to the local swimming or baseball team, sponsoring by making donations of cash or merchandise for fund raising banquets, or outings or advertising in the high school yearbook (although all of those are components of cause marketing). Cause marketing is just that…marketing… and it needs to be executed and measured the same way you would for any promotion or campaign and that is by the volume of mer-

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chandise sold and the community good will and appreciation you generate. It is a partnership between a non-profit and for-profit entity to generate support for a cause and the wonderful by-product of that is you become a cause champion. Even better, the people involved in the cause become your business ambassadors.

While all generations respond to cause marketing, it is especially important if you are looking to increase your share of the market from Millennials.

Studies have found that causes and the brands that support them are very important to the Millennial demographic.

In their book, Marketing to Millennials, authors Jeff Fromm and Christie Garton published the results of a survey they conducted that showed that Millennials aren’t volunteering more public service hours than their parents did; however, they express an overwhelming interest in making a difference and supporting companies that do the same. Almost half said that they were more likely to buy a brand they know that supports a cause.

There is no lack of good causes for you to hitch your wagon to. Toys for Tots, Relay for Life, Habitat For Humanity, Trees for Troops, Ronald McDonald House, and General Mills Boxtops for Education all are well known national causes. How do you decide which to support or do you go in a different direction?

Steven Drake is president of the SCD Group a company that specializes in cause marketing and public relations. Drake has suggestions for businesses wanting to get into the causemarketing arena.

Pick a local cause that you, your staff, and your customers have a passion for. Drake said that while sponsoring large national causes has benefits, sometimes smaller businesses could get lost in the sea of sponsors.

He believes that you should find something local to sink your teeth into.

“Ask your customers and your employees what they have an interest in and a passion for,” said Drake.

“Send out a survey or post pictures on Facebook of the two or three causes you are interested in supporting and ask for feedback. But try to make it local and personal.”

Another reason to stay local in your cause-marketing efforts is that some causes come with a hefty up-front price tag for sponsors to get involved.

Drake also advises companies should concentrate on only one cause to become closely linked with it and to make sure that whatever you decide on dovetails with your business and you have passion for it.

“A small business needs to make sure that the cause it chooses resonates with their current customers, target customers, and staff, and that it is in harmony with the nature and image of the business,’ said Drake. “It has to fit your business model, and you need to believe in it or it won’t work.”

“It probably wouldn’t make a lot of sense for a meat company to partner with a vegan cause,” said Drake. “Be careful and make a sensible choice.

KFC sponsored a program with the American Heart Association and AHA got jumped on from people who didn’t feel that KFC offered healthy food.”

Concentrate On The Cause Not The Marketing “The key to successful cause marketing is to be caught doing something good and to make sure that everyone knows about it,” said Drake. “You want to concentrate on doing good for the cause and the business will follow.”

Do Your Own Publicity And Promotion.

While associations may have good intentions, don’t depend on them to adequately publicize and promote the cause. As a supporter you want to own that cause in your market, at least in your category. Social media makes sense as well as listings and announcements in local media. If you are an advertiser, you have a little more clout than someone who doesn’t spend any advertising dollars.

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Start Your Own Cause Glenn Duncan, owner of Duncan’s Outdoor Shop in Bay City, MI held his first cause-related event this past summer. His “Give Back to the Community Day” encompassed a number of charities and causes including the Red Cross (blood drive), a local animal shelter, youth shooting teams and others. Because of his advertising history, he was able to get two different radio remotes for very little additional dollars and partnered with some other local businesses to make donations (he gave away free hotdogs and ice cream) and got the word out.

Miles Hall of H & H Shooting Center in Oklahoma City, Ok partnered with the local chapter of Safari Club International to present a “Sensory Safari” program for blind children. They brought in mounts of wild animals and the children had the opportunity to touch, feel, and hear. The event started out small, grew, and ultimately became so successful that the Oklahoma governor proclaimed an official “Sensory Safari” day.

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Engage Your Customers and Employees “Make sure that the cause works with your staff and energizes them,” said Drake. “They are the front end and will be dealing with customers making donations. It can make them feel good about themselves and working for you.”

“Supporting the right cause will also excite your existing customers who will start talking to friends and ultimately that will bring people in the door,” said Drake.

It Has To Be Transparent “If you donate a portion of whatever sold in the window period of the cause marketing campaign or are going to match something, tell people if there is a limit as to how much you are going to donate,” said Drake. “Let them know upfront how much you are committing to, where the money is going, and what it is going to pay for. They will want to know.”

Be Flexible Drake advises business to be flexible in how they are supporting the cause and to keep an open mind because something may materialize that nobody ever thought about.

He recounts his experience with a non-profit that worked with a regional grocery chain and part of the partnership arrangement was that the grocery store employees wore the non-profits t-shirts. The customers saw the shirts, liked them, and wanted to buy one. After all the smoke cleared, the non-profit made over $30,000 on t-shirt sales alone and the demand literally came out of the blue.

“If an opportunity pops up don’t be afraid to jump on it,” said Drake.

Don’t Make a Campaign Last Forever “A cause campaign shouldn’t last more than a month and you should start planning soon enough to get your customers and staff excited and have the time to get the word out and for you to be recognized for what you are doing and your good deeds,” said Drake.

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Rome Wasn’t Built In A Day Building cause marketing equity in the marketplace takes time, work, and patience. “You are not going to own a cause and be successful the first time out of the box,” said Drake. “It takes time.” ■ wigwam.com

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trouble with falling on ice and snow. Most retailers were very cautious about the category in the early stages, but there were buyers who had faith in the category and partnered with us to grow the business.

SGB Q&A

What drove its growth in the outdoor/ sports channel in its early days? The outdoor enthusiasts who wanted to keep running, hiking and just enjoying the outdoors during winter drove the retail business. After a couple of years of media campaigns to create brand awareness, we started to hear from retailers that moms, dads, grandparents, and anyone who wanted to stay safe just living their lives during winter were starting to come into the outdoor shops to buy our traction devices.

Steve Couder VP of Sales Implus Outdoor Brands

By Thomas J. Ryan

Steve Couder has been overseeing sales for Yaktrax since 2001, when the opportunity for snow and ice traction devices in the outdoors and sporting goods channel was minuscule - if that.

Couder followed Yaktrax to Implus Corp., which acquired the brand in 2006. He is now VP of sales at Implus Outdoor Brands, which also includes Yaktrax, ICEtrekkers, Little Hotties, DryGuy, and MaxxDry. What was the snow and ice traction devices opportunity like in 2001? The market consisted of safety industrial distributors and small opportunities in specialty outdoor. Our goal, early on, was to sell safe, user-friendly traction devices to the masses, as well as outdoor enthusiasts, as everyone has

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Yaktrax has moved well beyond the Yaktrax Walk and Yaktrax Pro. How did that develop? As the traction category started to mature we realized the future of the traction category was in creating products that were developed specifically for certain types of activities which, ultimately, first led to the creation of the Yaktrax Ski. We had always wanted to create a product for ski boots, and when we became the official supplier of traction devices to the USA Ski team in 2009, we decided to create a product.

Our goal was to create something unlike anything else currently on the market.

The result was a lightweight/portable product with a built in rocker to make walking easier along with a traction design that does not pack with snow.

How did the XTR come about? We launched the XTR in 2010 due to consumers' desire for a heavy-duty traction device for hiking. This is a growing segment for us, and I think it will continue to grow as more and more people venture onto the trails during winter.

What inspired the Yaktrax Run? We saw a demand for traction for runners very early in our growth, and we felt that the Yaktrax Pro, which most runners were using, was a good solution. As we

continued to grow the business, however, we had runners who used our product regularly start to provide unsolicited feedback on what they would like to see in a traction device specifically made for running. In 2011, we created such a product after having ultra runners test numerous prototypes.

Are ice runs, snow runs or other extreme events providing a lift to the traction use in run? I know there are a few small winter runs that require traction devices, and I am sure we will continue to see growth in this area. We are also starting to see more ultra runners using the product.

What drove the acquisition of ICEtrekkers in 2012 and how does it fit alongside Yaktrax? We acquired the ICEtrekkers brand because they had created some innovative, heavy-duty traction products that were doing very well in the safety industrial market and were starting to grow on the retail side. The Diamond grip design, with the patented case hardened steel beads, is a tremendous product for someone looking for a product that is extremely durable and provides traction in all winter environments. With the evolution of the traction category, most retailers are carrying multiple brands and ICEtrekkers are considered heavy-duty, durable products, and Yaktrax are more technical, lightweight, and user-friendly so most retailers don't have a problem carrying both brands at retail. I think we will continue to see growth on the ICEtrekker side as the brand continues to grow it's distribution into new channels, which is always a driver for new products.

What do you think of all upstarts coming into the space? It’s great to see the category grow, as with the growth has come the introduction of some innovative products by our competitors.

The addition of more brands and products adds legitimacy to the category and will spur creativity in the development of new products.

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What challenges could stores face in selling the category? Educating staff about the benefits of winter traction devices and why they should recommend them to their customers. Due to the user-friendly design, most of our products fit a size range, so fitting them on footwear is usually not an issue. In regards to way stores market the product, it is usually by word of mouth and by attaching them to footwear on display at retail, or using some of our POP displays designed to highlight the product in stores. We will continue to do our part to drive sales at retail via PR, ads, and TV, but I think it is consumers spreading the word about their experiences that really drives the category.

heard of winter traction devices. So I think there is a huge segment of the population that would benefit from and be more active during the winter months if they were aware of our products. We see these consumers as our future growth for the brands. As such, we will continue to develop products for winter enthusiasts and, at the same time, take the ideas learned from this development to create products for people who just want to stay safe living their lives during winter. ■

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Named after the sure-footed Tibetan Yak, Yaktrax stretch over a variety of shoes, from casual walking to winter boots.

Abrasion-resistant, hand-wound stainless-steel coils cover the bottom of shoes to bite into packed snow and ice for stability and grip in all directions.

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What’s next for the traction category? I speak to people all the time during my travels who live in areas with ice and snow and they’ve never

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OUTDOOR TRENDS 2015

Snowshoes In products with thousands of years of history, innovations often come at a snail’s pace. But snowshoes, despite very little evolution over most of their existence, have improved immensely in the last two decades, with dramatic innovations in materials, binding, and frame design, and to a lesser extent, shape.

By Scott Boulbol

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Jake Thamm, Founder of Crescent Moon Snowshoes

“T

he snowshoe industry is not [the most] technically driven category – not like bikes or skis or even boots – but what technical applications have been introduced over the last 20 years have been modestly embraced by the industry,” said snowshoe innovator, and Founder of Crescent Moon Snowshoes, Jake Thamm. But he suggested the industry is more quickly adapting innovations and trends from other industries now.

It is true innovations over the last few years, and continuing with the 2015 lines, have been more robust, with most of the big players’ lines featuring new technologies in various areas.

Jeff Oster, Atlas marketing coordinator, said, “Snowshoe engineers have been asking themselves a few key questions - What important qualities does the intended user need in a pair of snowshoes (trail walker, mountain hiker, snowboarder)? How can we make the snowshoe binding faster to get in and out of? How can we make the snowshoe lighter while maintaining the integrity and reliability of the construction?”

The answers have benefited all areas of these products. Bindings – which have long frustrated designers (and consumers) with often bulky, cluttered, confusing systems – have seen the most radical and beneficial innovations. Designers have had to address a wide range of challenges with bindings – straps and buckles have to fit a wide range of shoe shapes and sizes while remaining secure and micro-adjustable and easy to use, even with gloves on, all in snowy and icy conditions.

Most of today’s designs have overcome these issues.

For instance, with innovations like the Boa dial-closure systems, first used by Louis Garneau, a relative newcomer to the industry, bindings are much less cluttered and more quickly and easily adjustable than just a few years ago. Tubbs is also now using Boa for its current line, while other brands have as well streamlined their binding systems dramatically with other technologies.

Another area that has seen relatively little evolution until today is construction material - from decking to crampons, and especially frames, which were made from wood almost exclusively for thousands of years, Jeff Oster, Atlas marketing and mostly aluminum with modern snowshoes (and coordinator to a lesser extent steel). Northern Lights experimented with alternative materials in the early 90’s, using titanium for its frames, but aluminum has continued to utterly dominate the industry. Until now. Crescent Moon is about to blow that notion apart with its introduction of the first-ever, productionmodel carbon fiber snowshoe frame on its new Rocket model. While carbon has been around in skiing and cycling for some time, this is the first production model available with the feather-light yet incredibly strong material. We expect many more brands to follow up with their own models in the next couple years, pending much-anticipated feedback about the Rocket. Meanwhile, aluminum and carbon-steel continue to rule the industry, while titanium and lightweight plastics are also gaining ground.

Suspended bindings and articulating frames have also received considerable traction lately. These innovations supposedly help ease workload and fatigue. Suspending

the binding provides the ankle to flex naturally while the frame can tilt or flex around it. “Suspension straps allow the ankle to have lateral articulation on uneven terrain. This technology is best displayed on side hills when traversing across a steep slope,” explained Oster.

Plus the foot and toe crampons may be able to sink further into the snow for better traction especially in loose snow. Articulating and flexible frames also allow the shoe to adjust to changing terrain – like off-camber trails for instance – so the ankle doesn’t have to compensate. And heel lifts – similar to those in backcountry ski bindings – have been added to many models to ease stress on calves during steep ascents.

Finally, decking has also seen considerable improvement recently, as well as the way in which decking is secured to the frames. Again carbon fiber enters the equation here with carbon composite materials reducing weight and maintaining integrity while increasing strength. Combined with suspension, this provides lightweight strength and comfort. “Carbon decking is very lightweight and also very durable,” said Rich Packer, brand marketing manager for Easton. “The decking does not stretch like standard decking so it is enhanced by the special design of the flexible frame.”

Other fabrics and plastics are addressing the same issues with similar success. MSR even offers an extension to some new models, where an extra section of tail decking and frame can be easily added for changing terrain.

TsL Outdoor Symbioz Elite TSL OUTDOOR French snowshoe brand TSL Outdoor has been around for over 30 years and in 2013 they introduced the Symbioz Elite, $300 which may represent the most radical innovation in the industry since wood and hides were abandoned for metal, plastic, and fabric. And, for this season, they’ve expanded the line to include the slightly lower-end Expert, $260.

Plus both models of these relatively short, hourglass-shaped, ultraflexible backcountry shoes are now offered in three size options - 20.5”, 23.5”, and 27” -with weights ranging from 3.8lbs per pair to 4.8lbs. Overall

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CRESCENT MOON For the 2014/15 Season, however, the small Colorado-based Crescent Moon enters in with the most drastic innovation, with the introduction of the world’s first carbon composite snowshoe. Their new Rocket, $400, 2.8lbs, 24”, features not only composite tubing but also decking. Known for its incredible strength-to-weight ratio, the carbon fiber gives the teardrop-shaped Rocket its excellent speed and agility, but the inclusion of fiberglass and other materials allows for more flexibility in the frame and underfoot. While it’s not the lightest shoe on the market, it’s still under three pounds. It’s also super sexy and should enjoy an instant following simply because … well… it’s carbon! The outer decking is directly integrated into the frame rather than secured with tabs, so the structure should be much stronger in this often-vulnerable junction.

With no gaps for snow to get through, this will improve floatation. The shoes come with their minimalist Single Pull System binding or for an even more pared-down option, they are also

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Photo courtesy Crescent Moon Snowshoes

they’re almost identical in construction, but the Elite decking is a carbonreinforced plastic adding spring to shoe when coming out of a step, while the Expert uses fiberglass-based Texalium as its reinforcement.

Either way, both offer extremely impressive traction due to their unique range of flex and rotation - although this can also limit floatation in soft snow. They say the shoes will rotate up to 40 degrees to maintain full contact on seriously steep terrain, plus they flex with your foot more naturally on more gentle slopes.

Along with the materials, even the crampons and bindings are quite different than most shoes – bi-directional plastic TSL Outdoor Expert and replaceable stainless steel crampons are all independently attached, like so many spikes, so the deck is free to bend and the crampons will follow and still dig in. And, small tabs are cut into the perimeter of the deck like teeth, which add flex with the deck and add grip on side slopes as well.

The bindings also have notable innovations. First, on both models, the heel and toe are attached with a telescoping plastic tab. This is a “set and forget” buckle so you don’t have to adjust it each time. And the Elite features TSL Outdoor’s Memory Lock System in front – the user simply slips a shoe into the open, pre-set clamp and closes the lever, with no need to adjust (the Expert uses a traditional ratchet buckle in front). On both models the binding heel houses the lift bar, so it’s more easily deployed with a downward push of your thumb or even a pole than typical lifts that require the user to reach down to the decking and pull it upward.

offered with direct-mount integration saving an additional 6oz. Or for those who prefer both options, the binding can easily be removed to allow for direct shoe mounting.

This is clearly a top-end racing modeland will probably appeal mostly to elite athletes (and perhaps a few well-heeled tech geeks), but the indications for future shoes are substantial. If this shoe proves successful, the industry will have to quickly adapt – at least at the top-end – because carbon is so much lighter and thus faster.

The other exciting option offered by Crescent Moon for 2014/15 is the DesignYour-Own program. Consumers can customize their shoes, $230 to $280, weights and sizes vary, for their exact needs, with type, size, and/or color options for frame, decking, binding and traction.

For instance, a buyer may want a lighter, smaller frame, but with slightly heavier steel crampons with extra traverse tread for added durability and traction, and/or a more burly binding system for added security. Or vice versa, of course. And who wouldn’t want to customize the color

with multiple frame, deck, and binding options?

LOUIS GARNEAU Another highly significant innovation in the industry is the use of Boa’s dial closure systems in bindings. First used

by Louis Garneau in 2013, this simple-to-use clasp – already ubiquitous in footwear across many sports – has streamlined, lightened. and simplified their bindings considerably. Most of the mid- and upper-end shoes feature the Boa dials including the new, ultralight Transition 723, $200, 2.1lbs, 28.5”, designed specifically for running and racing. Nothing can match the simple (even on-the-fly) micro-adjustability of the dial closure even with gloves on or in deep snow. The streamlined frame shape, with a contoured waist and lightweight aluminum frame, allows for a natural stride with the cutaway providing room for a nested foot landing, plus the binding is suspended for more natural ankle articulation.

It’s also among the lightest shoes on the market.

Louis Garneau Transition 723

For those more inclined to grind up a mountain in the backcountry, the Black Everest, available in 822 and 827 models, $185; 4.1lbs, 32.3” and 4.7lbs, 32.6”, is designed for steep ascents and access to summits. The sturdy polymer-molded deck has a sharp front edge that provides great snow shedding, and high carbon steel crampons give maximum traction including at the perimeter for side hills.

The suspended binding features a single Boa closure for easy secure fit in the front with a separate rubber strap across the heel. And the heel raiser gives a more natural position and reduces calf fatigue on steep ascents.

with their V-frame design – which they say allows for better tracking because a smaller, v-shaped tail keeps its line through the snow and doesn’t drag as much – the composite tail allows for better soft-snow float. Plus the SpringLoaded Suspension (SLS) means the binding is mounted on flexible, freefloating straps that can stretch below the frame for deeper crampon penetration and can twist for ankle articulation.

This means consistent performance in varied conditions.

And Atlas’ redesigned 8 comes in two Atlas Endeavor sizes, 25” and 30”, $140; 3.3lbs, 3.7lbs, (left) and Elektra 8 as does the women’s Elektra 8 with (right) 23” and 27” options, $140; 3lbs, 3.4lbs.

All feature Atlas’ new Light-Ride Suspension, a version of the SLS on the Endeavor with lighter construction for less weight and added suspension. They also updated the crampons by adding side knobs for improved traction in varied terrain. And the binding even

EASTON Easton has made a big name in cycling, among other activities, for its high-end carbon and aluminum wheels and accessories. And while they don’t yet offer a carbon snowTubbs Flex VRT shoe, they do incorporate carbon fiber into their decking for great strengthto-weight, combined with top-quality 7075 aluminum frames in shoes like the VO2 Racing model sold without bindings for direct-mount only, $300, 2.5lbs, 21”. Unlike many brands, the frame is made from two separate tubes connected at tip and tail with slightly flexible joints for added articulation. They also use an innovative split toe crampon for better forefoot feel on the trail. And the turned-up tail means less drag on the snow when finishing a stride.

Easton VO2 Racing Easton’s men’s and women’s Hike, $140, for the more casual snowshoe enthusiast, also features provides molded arch the dual-tube design and articulating joints. Men’s come in 25” support and comes with and 29”, (4.7lbs, 5.2lbs), for ideal fit across a wide range, and gender-specific lasts. women’s come in 25” (4.7lbs). They all feature one-pull binding closures plus heel lifts for steep terrain. And a contoured TUBBS inside shape allows for better “nesting” - more room for the The venerable granddaddy of American snowshoe companies is over 100 years old but rear leg to land so the users’ stance can be less wide and more that doesn’t mean Tubbs is afraid to innovate, as is clear with their redesigned Flex VRT, available in 22” (women’s), 24”, and 28”, $250; 4lbs 4.5lbs, 5lbs. This full composite, backnatural. The women’s model has increased contouring. country shoe offers high floatation and now incorporates a new Boa closure system allowing for less weight and hassle without compromising a secure fit for varied shoes.

ATLAS The newest member of the Atlas backcountry collection, the Their Flex Tail design allows the tail to bend on landing, softening the impact, made Endeavor, is available in 24” and 28” $220, 4lbs, 4.5lbs, and breaks even more cushioned with a softer heel area. And the structure is just soft enough to the typical mold of using only soft or only composite decking by allow some torsional twist, for better articulation in varied terrain. A heel lift and peblending a traditional foredeck with a composite aft. Combined rimeter crampons complete the package for summit-bagging and off-piste exploration.

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Mountain Safety Research (MSR) Revo Trail Tubbs Flex RDG

For slightly less adventurous outings, the Flex RDG, available in 24” men’s and women’s 22” options, $190; 3.9lbs, 3.5lbs, is designed to tackle a wide variety of all-mountain terrain. It features Tubbs’ easiest-to-use, one-button binding. The top and heel straps are integrated, so one twist of the new Boa dial secures the entire shoe, although the heel has an additional set-and-forget adjustment to accommodate a variety of sizes.

These have the same Flex Tail features as the VRT along with heel lifts and perimeter crampons.

a slightly lighter option for more allaround use in less severe conditions. But they still offer the clever Modular Floatation tail for versatility, and much of the same rugged features of the Ascent, with injection-molded plastic decking and steel crampons all around (but only one row of teeth under toe). The traditional rubber-strap bindings are a bit less burly, but still offers solid security, easy slip-in, and freeze-proof performance.

Mountain Safety Research (MSR) NORTHERN LITES With the name Mountain Safety Research, you’d expect Of course not every brand thinks newer MSR to excel at serious backcountry snowshoes, and you’d is always better, especially with a prodbe right. While perhaps not the lightest, shoes like the new uct as tried-and-true as the traditional Revo Ascent, available in 22” and 25”, $240; snowshoe. So while in3.9lbs, 4.3lbs, are some of corporating many modthe most rugged in the inern trends, like materials, dustry. But what really sets shaping, and constructhese shoes apart is the option, Northern Lites – altion to add an additional 5” ways among the lightest, of tail length – just clip on and early on considered the Modular Floatation tail one of the major innovaand the float is improved tors in the industry, inconsiderably for changing corporating various metconditions. Full injectionals into their products Brian Hallgren, president and molded plastic decking co-owner – now prefers to simply offers great durability and refine their minimalist float, torsional flex for better purchase in designs rather than radically innovating. varied terrain, plus heel lifts for serious in“Many snowshoe companies are chasing clines. And a burley combination of steel the next greatest binding or whatever,” perimeter crampons, under-heel plastic said Brian Hallgren, president and cocrampons, and two rows of teeth underowner. “But we continue to view snowfoot gives outstanding traction – they even shoeing as providing winter fun with feature reinforced toes for kick stepping in tried-and-true, easy-to-use snowshoes.

Mountain Safety extreme conditions.

Ultimately, snowshoers are just looking Research (MSR) Their Revo Trail, also offered in 22” and for snowshoes that work and work for Revo Ascent 25” options, $180, 3.4lbs, 3.8lbs, provide many years…”

14 2015 WINTER PRE-SHOW ISSUE

Northern Lites Backcountry Rescue (BCR) (top) and Women’s Elite (Right)

This is clear in their Backcountry Rescue (BCR) model, $270; 2.8lbs, 30”, with its pared-down yet functional design – identical to the regular Backcountry model but with hi-vis, rescue-orange decking. Its long, tear-drop frame, with a widest section under the heel, provides excellent float, even in deep, soft snow, even though the weight is similar to many much smaller running snowshoes. But the weight is what really sets these apart. At under three pounds, these are as light as some much smaller running snowshoes. But that does not sacrifice their durability, they say, because they use a special aluminum alloy they claim is 40 percent stronger than the industry standard 6061 T6 framing; however, there are no perimeter crampons, only toe and heel.

The same trademark minimal design and ultralight weight is evident in their new Women’s Elite, 250; 3.1lbs, 25”, a fullsized mountaineering and backpacking snowshoe with an aggressive crampon system. They claim it’s the lightest Women’s specific snowshoe on the market. The weatherproof, rubberstrap binding system is clean, secure, and functional though there are four separate buckles to tighten. ■

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15

OUTDOOR TRENDS 2015

Gaining Traction While running on snow and ice in winter, traction devices will help dramatically improve grip and stability.

By Thomas J. Ryan

W

hether training for the spring marathons or just looking to get out and avoid the boredom of the treadmill, people are running during the winter. And they’re increasingly looking to a wide range of traction shoes and accessories hitting the market to avoid any flops in the ice and snow.

16 2015 WINTER PRE-SHOW ISSUE

Also helping the trend are a few winter running series taking place in some regions across the U.S., but the overall increase of running trail off-road and OCR (obstacle course racing) events is likely a bigger factor encouraging runners to find a shoe that works best for them during the cold winter months. And long runs

Photo courtesy Hillsound

outdoor in harsh winter conditions are not only uncomfortable but can also be dangerous.

“Generally speaking, the feedback we receive from end-users and retailers seems to show that people are running more in wintry conditions,” said Steve Couder, VP of sales for Yaktrax. ”However we do not have hard statistics to validate that claim.”

The first removable winter traction device made specifically for runners, the Yaktrax Run, $40, features a combination of removable spike plates with spikes placed at key strike points in the forefoot and the patented Yaktrax SkidLock coil design in the heel for added traction on stride.

Featuring ergonomically designed leftand right-shaped footwear devices, the Yaktrax Run Yaktrax Run slips on easily and conforms to the shape of each shoe allowing runners to maintain their winter fitness routine. The traction device also offers a low profile and is lightweight so runners barely notice they are wearing anything other than running shoes. A size Yaktrax Pro medium weighs just 7.8 oz. per pair.

“The Yaktrax Run were created specifically for runners and the unique challenges they face in icy conditions,” said Couder.

The brand will also reintroduce the Yaktrax Pro, $30, with a new triangular shaped edge coil as opposed to the original smooth and round shape. The triangle shape gives it a more biting edge and to increase its coefficient of traction on ice. The popular model continues to feature its patented Yaktrax SkidLock spikeless coil design ICEtrekkers Spikes that grips tight to slick terrain to make running possible.

Yaktrax’s sister brand, ICEtrekkers, both owned by Implus Corp, has upgraded its popular ICEtrekkers Spikes, $20. Most consumers tend to replace spikes because they fall out or get lost, long before they actually wear out. Instead of replaceable spikes, ICEtrekkers has molded the Tungsten carbide steel spikes into the rubber webbing of the device making them impossible to fall out.

Said Couder, “The tungsten carbide steel is extremely durable and will not wear out as quickly as other spikes on the market.”

Due North Traction Aids

Yaktrax’s and ICEtrekkers’ range attracts a wide audience beyond runners hikers, dog walkers, suburban outdoor workers, postmen, delivery operatives, and car drivers who have to make winter journeys.

The bigger markets, not surprisingly, tend to be in the Midwest and Northeast markets marked by harsh winters.

Evan Wert, president of Icebug USA, also noted that Alaska is a “huge” market as well as the Midwest and the Northeast.

Wert believes more people are looking to run more in the winter season partly because there previously were not many good alternatives to running without the risk of falling or developing bad running form without a good studded shoe. Said Wert, “People want to train year around and many marathons are in the spring, so it’s nice to be able to keep up training.

Also with Icebug footwear you can run from ice to snow and back to dry pavement without worry.”

Designed with the serious winter runner in mind, Icebug’s Aurora BUGrip, $180, features "weather shield" technology

Icebug Aurora BUGrip

to keep feet dry in the snow and slush.

Paired with Icebug's BUGrip outsole with 19 carbide steel studs on the sole, the Aurora delivers traction and confidence icy conditions.

For its 2015/16 Winter collection, Icebug has further developed its lifestyle line by expanding the Bugweb styles.

Icebug’s BUGweb traction system features six carbide steel studs that fit directly in the outsole of the boot. Models include the Saunter BUGweb, $190, built to Icebug Saunter BUGweb

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17

Icebug Glava BUGweb

keep your feet dry and warm in weather down to -4 degrees; and the Glava BUGweb, $200, made with water repellant leather.

Wert said Icebug was one of the first companies to develop a brand around traction and studded traction, and the devices offer multiple uses beyond running and trekking. “We have always been committed to getting people outside to enjoy life and not worry about falling,” said Wert. “There are dog walkers, fitness walkers, commuters, police/fire, and those who work in the winter and in slippery conditions that need to use Icebug.

It's a growing category and one that customers are looking for products. They just need some education. We are also growing in the summer months with our RB9X rubber compound that gives great traction in wet conditions but also wears like iron.

Great for rainy or wet conditions while walking, running, or working, Icebug is about traction no matter the season.”

Icebug has also found that its product is increasingly being used in obstacle course racing and recently became the footwear sponsor of the first OBC World Championships held this December in Cincinnati, OH. Said Wert, “Through our success in orienteering, racers are finding that Icebug works great on the OCR courses. That's an emerging market that retailers need to embrace. The running market is changing and new events are popping up everywhere.”

Pointing to retail point-of-sale data compiled by SportScanInfo for The SportsOneSource Group, Yoo Ra Kang, Hillsound’s marketing and sales coordinator, noted that total sales in the traction device category were 479,999 in 2012, up from 354,379 in 2011, and only 63,075 in 2010. Kang added, “With evidence of constant growth in the traction category, and the sales reports of 352,126 in the November 2013 to January 2014 season, we are confident that it will be another successful year for traction devices.”

Anecdotally, Hillsound has also clearly seen an increase in the amount of people running and hiking in winter and in icy conditions. “Up until several years ago, people ran and hiked in snowshoes during the winter, but with the advancement of traction technology, runners have discovered Hillsound products are easy to wear, super light, and provide instant traction to keep the rubber side down while running or exploring on slick surfaces,” said Kang. “I think we can also credit this to the advancement of winter apparel and footwear. Products regulate body temperature more effectively and are more lightweight and comfortable for the winter adventurer.”

At Hillsound, a highlight is the FreeSteps6 a versatile, lightweight, easy on / easy off traction device for taking on icy trails or slippery sidewalks priced at $40. Stainless steel spikes offer secure footing in all conditions or geography.

Made of high-strength stainless steel for durability and weight reduction, the Trail Crampon Ultra, $70, features 18 spikes for aggressive traction on all icy surfaces and distributes

18 2015 WINTER PRE-SHOW ISSUE

Hillsound Trail Crampon Ultra

Hillsound FreeSteps6

pressure to withstand wear. Welded chains easily endure repeated torque, foot strikes, and abuse on ice and snow.

Double-sided chains maintain a tight grip on shoes to prevent shifting of the traction device. A larger heel plate provides secure traction and stability for descents and trail running.

Kang said Hillsound’s versatile traction products were designed for multiple sporting categories, opening up opportunities in different regions with varying climates. She added, “For instance, we can sell our Freesteps6 in the warmer south for fly-fishing in streams or in Jackson Hole for winter running on icy or snowy trails. At the same time there is a need in urban areas like New York City for the Freesteps6 when sidewalks get slick during winter storms.”

Kahtoola’s NANOspikes, $50, with 10 spikes per foot and a textured bottom,

offer lightweight, trim, durable, and comfortable traction that slip easily over any running shoe making it possible to jog, sprint, train, and walk securely in all weather conditions. A tapered and stepped cleat around a hard tungsten carbide stud allows the spike to be moved Kahtoola’s NANOspikes

away from the foot for shock absorption and a better bite on the ice. This twopart design offers excellent stability and traction on all terrain. To ensure durability and reliability, the carbide stud is held in place with a lightweight aluminum anchor. A lightweight harness provides a uniform stretch over the shoes to improve comfort and maintain a secure feel.

"People are much more active during the winter now thanks to advancing technologies in cold-weather markets (warmer coats, better snowshoes, sturdier equipment, GoPro, etc.)," said Hilary Childs,

Kahtoola's marketing associate. "Our MICROspikes, which aren't designed specifically for running but are a good option, sold out last year before winter was even close to being done and we're anticipating great results from the new NANOspikes with this surge."

She added, "We also know people don't really care for the treadmill but still want/need to train in cold/slippery conditions. Take Colorado for instance. Winter is long and marathon season is short, but people need to train all throughout the winter to make sure they're in the best shape possible come marathon time."

Other options for winter traction include a range of options from Due North Traction Aids, $20 to $35. Equipped with replaceable Ice Diamond Due North Carbide spikes, Everyday Pro Tungsten Due North Traction Aids’ webbed sole design adapts to the shape of the shoe working with most styles while its low profile fit makes it nearly invisible to the eye. When not in use, the compact design stores easily in small places such as a coat pocket, handbag, briefcase, or car glove box.

Options include the Due North Everyday Pro, and the Due North Everyday G-3.

Salomon From Salomon, the S-Lab S-Lab Fellcross 3 Fellcross 3, $170, was designed by the world’s top fell racers for fell running, also known as mountain running and hill running.

The S-Lab Fellcross 3 is lightweight with a low profile on top of an improved monster grip that claws easily into mud and won’t let you slip. With more coverage, added protection and new fabrics and foams for Salomon better drainage this verSnowcross CS sion boasts a lighter wet Trail Runner weight so you won’t feel bogged down when your shoes get wet.

The Snowcross CS Trail Runner, $200, features rubber spikes, a waterSalomon resistant upper, and a Spikecross 3 CS Off-Road Racer zip closure to keep snow from invading at the laces. A highly breathable Climashield lining offers protection against wet weather at the tongue and forefoot. The Spikecross 3 CS Off-Road Racer, $170, also features Salomon's innovative Climashield construction and

Photo courtesy Icespike Salomon Speedcross Pro

embedded metal spikes for grip on all surfaces.

The Speedcross Pro, $150, is an S-Lab inspired, quick-footed trail runner for soft and wet conditions. It boasts Salomon's Mud & Snow Contagrip with full lugs and 22 percent surface area for traction on mud, snow, wet rocks, and roots.

Chris Dunn, country commercial manager, Salomon Footwear, said Salomon uses Contagrip for its outsoles giving its footwear outstanding grip and durability.

Launched in 1994 after intensive collaboration with Formula 1 tire experts, Contragrip continues to innovate unique compounds and geometries to deliver the traction required for each surface and activity.

“For example, in our new mountaineering category, the X-Alp line uses a new Contagrip compound formulated for grip on wet rocks,” said Dunn. “The geometry of the sole adds to the traction, with a smooth climbing zone at the toe for grip while scrambling, multi-directional chevron lugs for grip both up and down the hill, and large channels designed to shed snow and mud. Both the compound and the geometry of the sole work together to give the traction you need for adventures in high alpine areas.”

Avoiding straps, coils and chains, the Icespike, $30, (deluxe), is a semi-permanent traction system that can be mounted on any running or walking shoe, hiking or work Icespike boot, quickly and easily. Each deluxe Icespike package includes 32-patented spikes plus one precision Icespike tool. Each adult-sized shoe should be fitted with 12 spikes with eight additional spikes included as replacements for four heel spikes. (Heel spikes with normal use tend to wear faster than front spikes.) The unique composition of the lightweight spikes delivers superior grip and are designed to be self-cleaning of snow and ice buildup or debris. You can run, walk, or hike with freedom of movement to maintain your normal gait and pace. Icespike also promises to be effective on any terrain – from snow and ice to slippery roots, rocks and mud. An average runner can get up to 500 miles from a complete set of Icespikes. ■

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OUTDOOR TRENDS 2015

Boots Battle the Weather Athletic styling, versatility, and fashion continue to inspire innovation in boot design for Fall 2015.

By Thomas J. Ryan

B

oots have experienced a wide range of trends working in their favor. Many are driven by the athletic trend, leading to everlighter weights and more flexible styles. Consumers also continue to look for boots that serve multiple purposes including not only being able to work on the trail and the mountain, but also working casually - and sometimes as a fashion statement.

Following running footwear trends, some boot manufacturers are seeing a return to cushioning. But comfort, protection, and grip continue to serve as the backbone of the boot category and some manufacturers even see a greater emphasis going back to durability following the lightweight trend -which may have led to a few less than sturdy boots sold at retail.

Function and fashion trends aside, boot retailers and manufacturers continue to count on favorable weather conditions. Last year, retailers ordered conservatively following two tough preceding winter seasons. After a cold winter that extended into much of the U.S. well into spring, sell-outs happened early and the boot industry was left scrambling to fill orders - much of that coming from the Pacific Northwest; which saw a much milder winter than expected.

For both manufacturers and retailers, inventory micromanagement and closer partnerships to handle over-and-under-buying have become more critical in managing the boot business.

“Weather is tricky, but retailers are always willing to take more risk after a good season versus a poor one,” said David Orr, VP of U.S. sales at Keen. “Based on good initial boot selling right now and a forecasted cold winter in most spots around the country, we feel

20 2015 WINTER PRE-SHOW ISSUE

Photo courtesy Timberland

adjustments will be made on the upside this winter – and likely next. Keen is betting on cold weather, and retailers seem to be, too.”

Thanks to some early cold weather this year, many boot manufacturers are optimistic that the category will again outperform expectations in 2015.

“The harsh winters are great for the boot business,” said Sean O'Brien, director of footwear for Muck Boots. “Last year Muck Boots enjoyed record sales and a lot of that was thanks to the record snowfall and extreme temperatures in many parts of the country. When planning for Fall/Winter inventory, we plan for success each year, anticipating strong weather. As such, retailers and distributors are always fully stocked.”

“Insulated boots are selling well and for Adidas Outdoor, insulated winter boots for kids are on fire,” added Greg Thomsen, managing director, Adidas Outdoor USA. ”Weather has always been a big factor for the outdoor sports market. Maybe we will see the next weather pattern for colder, harsher winters help drive outdoor product sales to new levels. But working with strong vendors who stock inventory and working closely with their retail partners is the most reliable way to manage the ups and downs of unpredictable weather patterns. Good partners who work together will thrive in any weather conditions.”

Brian Hall, director of product development at Vasque footwear, said Vasque is seeing retailers consolidate their lines in insulated boots based on the irregularities in winter. He added, “It is also apparent after last year that winter isn’t over after the preholiday sales. Holding onto some stock into January and February isn’t a terrible thing.”

Chaco general manager Chip Coe said retailers are being smart by bringing in styles that can move from outside to inside wear – and then chasing the true winter or rain boot business as the season allows. “Vendors are expected to carry deeper stock in these styles that are truly weather-dependent to allow retailers to chase this business,” said Coe. “We have been dealing with weather uncertainty since the beginning of time. It is a reality, but it should not become an excuse. Poor planning and supply chain execution cause more damage than weather patterns.”

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Josh Fairchilds, VP of development and manufacturing, Oboz, also cautioned that it’s important to remember that last winter’s cold weather was mostly an east coast phenomenon. “In fact, the Sierras in California had one of their worst snowpacks in history,” said Fairchilds. “I think retailers are adapting to the uncertainty of weather patterns in the same way they have been adapting to the ever-changing whims of consumers - carrying less inventory, choosing brands that support them (and don’t compete against them), and carrying products that align best with their core users-choosing fewer outliers.”

Peter Sachs, general manager for Lowa Boots, believes the boot category overall is also being helped by an improving economy and the related pickup in consumer spending as well as an early cold snap in many parts of the country including the repeat of the polar vortex this past November. Lowa is already seeing reorders this year but with dealers again ordering somewhat cautiously. Added Sachs, ”Retailers have long memories so they didn’t order too deep.”

Still, Sachs said much depends on the region of the country and he also lamented about the challenges his California accounts are facing. “They are really at a national disaster level just for their everyday living and only epic snows could help at this point,” said Sachs.

“Business is very difficult on the coast in outdoor. Nationally, this is balanced.”

With more unpredictable winters, Gregg Duffy, senior director of outdoor, Timberland, sees a stronger need for versatility.

“For Fall 2015, we’re focused on the versatility that you need every day to be ‘ready for anything’ — wherever you are, whatever you’re doing, no matter the weather,” said Duffy. “You’ll see we’ve taken more winter boot silhouettes and merged them with trail capable outsoles. For example, the Schazzberg High Insulated, $200, features premium leather and Pendleton upper, 400 grams of PrimaLoft insulation, and a Vibram EcoStep outsole that provides extra traction and grip on any surface. Climapath technology vents moisture out of the boot to help feet stay drier whether it is navigating slushy winter streets going to the office or trekking through snow on the trail.”

Timberland’s design approach also continues to be influenced by a push toward more athletic silhouettes partly driven by the controversial minimalist barefoot movement. “While we have evolved our product to represent a sleeker, more refined look from a style sense, we have remained true to our heritage and core DNA by continuing to develop the rugged performance that makes our products versatile, comfortable, and weather-ready,” said Duffy. “Staying true to our brand has provided the consistency and authenticity our consumers have come to expect.”

Left to Right: Timberland Schazzberg, Heston Collection and Britton Hill

A prime example of this for Fall 2015 is Timberland’s Men’s Heston Collection, $170, offering premium full-grain waterproof leather and Sensorflex technology. A waterproof and breathable Gore-Tex membrane keeps feet dry with an exclusive Pendleton wool pattern fora classic, warm touch. “We’re seeing a lot of rich, warm browns and uses of textiles/textures in the market that provide a stylish aesthetic for everyone to enjoy and this collection delivers on that,” said Duffy.

The Britton Hill 6-inch leather and fabric boot, $170, mixes premium full-grain leather and contrast stitching in Harris Tweed wool. Available in brown and black, the Britton marries refinement with rugged styling. Exclusive Anti-Fatigue and SensorFlex comfort technology provides all-day comfort.

22 2015 WINTER PRE-SHOW ISSUE

Columbia Sportswear will ofColumbia fer the Bugaboot Plus III TitaniSportswear um Omni-Heat collection, $170, Bugaboot Plus III featuring an OutDry waterproof, breathable membrane for the first time. Columbia will also include a full-length Techlite shell and midsole for comfort, cushioning, and high energy return as well as an Omni-Heat lining for warmth.

A unique feature is its Omni-Grip traction lugs that harden in freezing temperatures for added traction according to Todd Lewis, footwear director at Columbia.

For women looking for winter style, Minx, already Columbia Columbia’s largest winter Sportswear collection, will expand furNocca ther with new colors, styles, and silhouettes. Highlights include the Nocca, $85, a waterproof lux ankle boot suitable for fall through winter that mixes woven synthetic textile and suede with a faux-fur collar and tongue lining, suede upper with nylon, and suede with canvas. Trail ready, Fire Tall Columbia Omni-Heat Waterproof, $120, is Sportswear Fire Tall mid-height, insulated, and waterOmni-Heat proof boot also with a faux-fur colWaterproof lar and tongue lining.

Lewis said that the styles enable women to wear the line “for longer periods of the year” before the snow falls. While the Minx collection packs Omni-Heat, Omni-Grip, Omni-Tech, and other Columbia technologies, Lewis said it’s the looks that offer the initial appeal. Said Lewis, “When the season turns, this meets her performance needs but also her style needs.”

From Ecco , the BIOM Terrain Akka Boa GTX, $240, is designed to inspire longer hikes with a better fit. A custom Boa Closure System delivers a secure and individual fit system.

The direct-injected boot features full-grain yak leather upper, Gore-Tex construction, and a warm lined collar for winter readiness.

Zuzanna Asztemborska, Ecco’s head of product – outdoor, Ecco BIOM said the Danish shoe manufacTerrain Akka Boa GTX turer sees natural motion as an ongoing trend driven by the consumers’ interest in a healthy lifestyle, which includes being more aligned with nature and having increased body and

mind awareness. She added, “Customers are looking for products that guarantee the freedom of natural movement and offer only minimum support and guidance.”

Inspired by the outdoors but made for more urban living, the Whistler, $230, integrates the technical features of an outdoor product with the versatile style of a casual boot. Designed to keep feet comfortable year-round, the boot feaEcco Whistler tures Gore-Tex lining, Nubuck leather, and direct-injected PU midsole.

“Outdoor consumers are increasingly participating in multiple and different activities – sometimes even over the course of a single weekend – rather than specializing,” said Asztemborska.

“These customers don’t want to be limited by their footwear, so we are focusing on designing versatile products that can work in many different situations.”

At Asolo, the Avalon, $260, gets an upgrade for Fall 2015 with the addition of a molded EVA midsole for shock absorption and comfort. The Duo-Asoflex lasting board combines a stiff material for anti-torsion and anti-pronation with a softer material that offers shock absorption when walking. Comfort and support is enhanced with a PU protective cover, a molded EVA heel insert to protect and support the heel strike, and an Asolo rubber outsole.

“The market is starting to shift back to footwear that offers more protection and support, and Asolo has always developed boots that can go through tough terrain,” said Henry Barber, Asolo’s head of sales. “With the addition of the EVA midsole combined with the Duo-Asoflex, Avalon is a boot that can go all day with a heavy pack and offer support and comfort”.

The Shiraz, $300, has a new women’s fit for 2015. The all mountain hiking and approach boot uses a Schoeller upper for warmth, abrasion resistance, and flexibility without makAsolo ing it bulky. The Vibram sole Shiraz is low profile and aggressive for kicking steps in scree and snow, and a full rubber rand protects the boot from wear and tear in tough terrain. Strap crampons enable the wearer to cross a snowfield and scramble up class four boulders. Said Barber, “This is the ultimate peak bagging, alpine, all-mountain boot.”

Also from Asolo, the Women’s Tacoma and Men’s Triumph, $230, are light hikers that pack Gore-Tex and a Vibram soles but stand out with a suede finish. “As more people have kindled an interest in hiking, we saw the need for a lighter, less intimidating boot that still provides excellent support and protection,” said Barber. “This line of boots easily transfers from work to trail with comfort and ease.

Asolo Tacoma (left) and Triumph (right)

Kamik, known for its rugged and durable snow boots, will add Polartec into its Winter 2015 boot line with the Horizon Boot, $150, for a lightweight, waterproof, breathable, and warm package. These include Polartec’s super-breathable fabric and its Alpha insulation that eliminates the need of shedding or adding layers while on the move.

“Polartec is becoming trendy, mostly in apparel at present, and Kamik is thrilled to be able to expand this trend into footwear,” said Annie St-Denis, product manager.

But warmth and comfort are essential and Kamik delivers on this demand with exclusive technologies such as LockFIT, Zylex, and RubberHe that are found in styles like the Coldcreek and Shelter, said Davide Degano, another Kamik product manager.

For men, Kamik’s Conqueror, $230, is manufactured using a technically advanced process called over-molding that creates a seamless bond between the full grain leather upper and synthetic rubber bottom.

Walnut is the new neutral for women for Fall 2015 while eggplant is a hot color coming from the runways. Said St-Denis, “For prints, a marbled pattern is on trend for Fall/Winter 2015, so Kamik created the marble rain boot style, available in a selection of colors.” For men, brown and black, also pulled from the Fall/Winter 2015 runways, dominate the Kamik men’s collection for the season and can be found in styles such as the Apex and Conqueror.

Yahn Lebo, product line manager for work/outdoor, Wolverine, said consumers overall are continuing to push for color. “This has been happening in athletic and outdoors for years, and now the work consumer is also appreciating some of that color pop as seen in the Overman and the Extreme Edge,” said Lebo. “What we’ve learned from our research on Millennials is that they want more for their money – they are looking for a versatile product that is highly functional and multi-use (waterproof, insulated, light weight, great traction).”

The Overman, $180, introduces Wolverine CarbonMAX, one of the first safety toe boots that uses nanotechnology for protection and Wolverine Overman (top) lightweight comfort. CarbonMAX meets ASTM and Extreme standards F2413-11 M I/75 C/75 EH. The OverEdge (left) man also features Wolverine’s Contour Welt technology, contoured to the shape of the foot for arch support and allows the boot to flex at essential points.

The Edge Extreme Hunting Boot, $230, is a lightweight athletic boot featuring Nubuck and 900 Denier Polyester upper with a Gore-Tex waterproof breathable membrane and a moisture managing mesh lining. NXT odor control helps stop odors with organic odor-eating enzymes, and 600 gram 3M Thinsulate Ultra Insulation provides just the right amount of warmth for cold days and active hunts. Compression molded EVA midsole and removable open-cell polyurethane footbed offer support and cushion. An aggressive Vibram rubber lug outsole provides reliable traction.

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For the Fall 2015 Wolverine 1000 Mile Collection, Wolverine remains focused on archival patterns while Wolverine Evans exploring unique leathers, meaningful color, and functional updates. An example is the Evans Boot, $400, which Carrie Hill, senior product designer and developer, said “originates from the Original 1000 Mile Boot pattern with a rich blue Horween leather upper, and the outsole features a Vibram rubber forepart for added functionality for winter wear.” The Evans boot is handcrafted in the U.S.A. with the finest materials including Horween Chromexcel leathers and time-tested Goodyear Welt construction.

“Color is a vital part of the Heritage collection for Fall 2015,” added Hill. “Throughout the line you’ll see intense blues, bright reds, and hints of metallics. Premium suedes in classic base colors, such as brown and grey, popped with brushes of metallic across the surface.”

Sister company, Sperry Top-Sider will introduce the Boatyard Chukka, $140, which combines the urban styling of the Chukka boot with the rugged, lugged outsole of the Boatyard in the Boatyard Chukka. Adaptive Wave-Siping in the outsole disperses water for stable footing on decks, docks or rocky coastlines, while waterproof leather and mesh on the uppers keeps feet dry and comfortable.

Also from Sperry Top-Sider, the Winter Harbor, $130, gets an update with enhanced stability, tracSperry Top-Sider tion, and protection. With its ultra-lightweight and Boatyard Chukka waterproof design, Winter Harbor infuses SON-R (top) and Winter Technology into a versatile and sporty design.

Harbor (left) Chaco has also seen a trend toward fashionable functionality in boots. “Women, in particular, are looking for beautiful boots that also perform in Fall/Winter conditions,” said Coe. “Reasonable weather protection and quality outsoles are a must.

We also see a strong swing toward durable, natural materials – luxurious leathers, boiled and tufted wools, traditional metal trims. Women are buying across the range from full length, over-the-knee styles to chukka heights. Versatility and style is key.”

By contrast, Coe said Chaco men “remain happy with Barbary (left) and Jaeger fit and function, yet men’s (right) boots must go from outside to inside without the need of a changeover, so taller boots remain a challenge for men.”

To answer these needs, the Barbary, $150, for women features variegated wool and waterproof, full-grain leather upper with a fold-down collar. A removable, pigskinlined Luvseat PU footbed with EVA layer offers instant comfort while a mountain lifestyle outsole with 3mm lugs and non-marking EcoTread light rubber with 15 percent recycled content provides traction. For men, the Jaeger, $140, features a removable knit-lined Luvseat PU footbed, EcoTread light rubber, and waterproof, full grain leather upper with woven textile around collar and tongue.

Following on the successful launch of its Ultra series, The North Face will introduce the Ultra Extreme II GTX, $150, featuring a waterproof, breathable Gore-Tex membrane with Duratherm insulation and a grippy Vibram Icetrek outsole.

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Photo courtesy Keen The North Face Ultra Extreme II GTX

Carey Platto, The North Face’s footwear director, said that outdoor participation levels are up in the U.S., which is carrying over into winter and as such, winter traction outsoles, waterproof/breathable membranes, lightweight construction, and snowshoe compatibility are all essential needs in technical footwear. “Outdoor enthusiasts need technical footwear that is comfortable and protective for winter pursuits that range from snowshoeing to hiking, to trail running,” said Platto.

“Look for features like winter traction outsoles, waterproof/breathable membranes, lightweight construction and snowshoe compatibility. Our Ultra Extreme II GTX embodies all of these traits, and is a great go-to boot for any winter pursuit.”

Platto expects lifestyle boots to continue to be the dominant silhouette for Fall 2015. “Look for women's boots to come down in height to the ankle. We'll still see hardware detail and equestrian influence,” said Plato. “Colors are fun with brights and graphic print details contrasted on dark neutral bodies. For men, classic styling and versatility will be important. Enough protection to keep you warm and dry coupled with styling that can take you from the street to the office.

Look for interesting takes on brown, in some cases lighter than the traditional. Both genders will see mixed materials complimenting each other like leather/suede/textile combos.

©2014 Implus Corporation. Yaktrax® is a registered trademark of Implus Corporation. 12.14

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1.866.YAKTRAX | WWW.YAKTRAX.COM

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For women look at our Purna and ThermoBall collections, and for men check out the Ballard and Chilkat families. Within these collections, you'll find functional, comfortable styles in on-trend silhouettes and colors.”

Five Ten sees a continuation in the trend for light, durable, supportive footwear. “The demand for our Stealth rubber continues to grow at a high rate,” said Wally Barker, Five Ten’s global managing director. “This is probably because we are now the top-selling flatpedal shoe and one of two topselling clipless shoes. As more bike riders depend on Five Ten Stealth for performance, they are turning to our shoes for casual and walking wear.”

Five Ten is also seeing a significant uptick in its new GoreTex footwear. For 2015, Five Ten is building on that momentum with the launch of the Camp Four GTX, $180; Camp From top to bottom: Five Ten Four Mid GTX, $210, and Camp Four GTX, Camp Four Mid Guide Tennis GTX Mid, $180.

GTX, and Guide Tennis GTX Mid For climbing approaches, scrambling, and day hiking in rough and wet terrain, the Camp Four features a super-sticky Stealth S1 outsole with increased lug height that gives hikers the confidence necessary for the steepest and most technical approaches. The Gore-Tex waterproofbreathable liner keeps feet comfortable and dry. It also features reduced seams, a compression-molded EVA midsole, Ortholite sock liner, and fast-lace closure with locking eye stays.

For multi-day trips or long approaches with heavy loads and hikes in wet and rough conditions, the Guide Tennis GTX Mid features a Gore-Tex waterproof-breathable liner, ergonomic last with athletic-fitting heel and form-fitting shape, compression-molded EVA midsole, DWR-treated Nubuck leather upper, mid-level ankle support for stability, and lace closure.

“Our hiking shoes have always been favorites for adventurer athletes,” said Barker. “For years we’ve been asked to produce a water-proof/breathable shoe. Our partnership with Gore Tex allows us to do just that.

From Salomon, Quest Origins GTX, $250, takes the lightweight, stability, and fit of the original Quest and adds a fullgrain leather upper combined with retro-style. Features include a Gore-Tex lining, molded EVA midsole, and Contagrip outsole.

A high-top winter work boot, the Utility Pro TS CS WP, $180, from Salomon blends retro cool looks with Salomon technology and winter warmth. Features include a Nubuck Leather upper, Climashield waterproof membrane, Thinsulate

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$790, is a high-altitude mountaineering double boot. In both boots, the carbon honeycomb insulation underfoot in the midsole keeps feet warmer while reducing the weight of the boot overall.

Salomon Quest Origins GTX (top) and Utility Pro TS CS WP

La Sportiva Trango Ice Cube GTX (top) and G2 SM (bottom)

200 grams and synthetic fur lining, and non-marking Contagrip outsole.

Mammut, the Swiss brand, will introduce the Nordwand 2.1 High GTX, $700, its top-of-the-line climbing and mountaineering boot. It’s a highly technical, lightweight boot featuring an inner boot protected by a watertight zippered liner/gaiter offering a snug fit with a power strap. The boot also features a Thinsulate 200B waterproof lining and Vibram Teton sole.

Mammut Nordwand 2.1 High GTX

Bogs got its start in 2002 by providing Oregon farmers with the functional shoes to weather the harsh conditions of the Pacific Northwest but recently gained significant traction extending that comfort and protection into the active lifestyle and outdoor markets.

For Fall 2105, the Women's Sidney Lace Plaid, $120, has 5mm of Neo-Tech Lit insulation for warmth down to 5°F. This versatile, 100 percent waterproof

Bogs Sidney Lace Plaid

Long known for its top-end boots for high altitude mountaineering and cold weather ice climbing, La Sportiva will introduce its two premium mountain boots to solidify its market position in the category. Featuring an integrated gaiter, the Trango Ice Cube GTX, $550, is designed for steep ice climbing and technical climbing while the G2 SM,

boot offers two different lace colors to mix up your street style. A rebound cushioning system in the outsole provides lasting comfort.

Part of Bogs continuing extension into the leather boot market, the Kristina Chelsea Boot, $150, is crafted with

seam-sealed, waterproof, full-grain leather but rebound cushioning in the outsole promises to makes it ultra comfortable. "As Bogs continues to expand on our popular waterproof leather collection, we look at how to provide both functionality and style for our consumers,” said Kelly Santos, VP of product with Bogs. “Based on their feedback, we set out to ensure that our promise of 'comfort' is delivered regardless of the style. Our unique shapes and lines are inspired by nature. Bogs materials – from natural rubber to our doubleface shearling - are honest, real and authentic."

For kids, Bogs will offer the Prairie collection, $120. Crafted with a waterproof suede shaft and rubber foot, the boots provide protection from the elements while the 100 percent wool shearling on the inside keeps feet warm and comfortable.

Hi-Tec Sports Terra From Hi-Tec Sports, the Terra Trail Mid 200 i WP, Trail Mid 200 i WP $120, is a sleek looking boot with waterproof leather upper and durable canvas. I-shield repels dirt and water, and a Dri-Tec membrane provides a waterproof shield. Thermo-Dri waterproof insulation traps heat and an OrthoLite sockliner provides cushioning while a Vibram rubber outsole delivers durability and traction.

Designed and developed in the U.S., the Sonorous Mid II WP, $90, is ideal for trekking through snow with an edgier look. Suede and mesh upper provides comfort and breathability. It likewise includes a Dri-Tec membrane, Vibram rubHi-Tec ber outsole, EVA footbed and midsole for cushioning and Sports impact absorption.

Sonorous Stylish features and a faux fur lining make the St Moritz Mid II WP Lite 200 i WP, $100, ideal for everyday use in winter. A Thermo-Dri waterproof insulation is warm on the coldest days, and a Dri-Tec membrane and i-shield repels water and dirt.

An EVA midsole absorbs impact and a steel shank provides stability.

“Obviously an early winter has an uplift on outdoor sales generally,” said Ian Little, director of marketing and e-commerce of Hi-Tec Sports.

“We are seeing a large increase in the sales of winter boots across men, women, and children. This is different from last winter when we only saw a spurt in January. Also work boots are selling better earlier in the Fall. As far as trends go, the tough, rugged look for men is proving popular,” added Little. “For women, winter boots with color pops are Hi-Tec Sports St Moritz Lite again selling well.”

200 i WP Adidas Outdoor’s Thomsen believes the current trend in boots toward lighter weight, better grip, and greater comfort is continuing and is becoming more important as more consumers are exposed to the new technologies and materials that makes it possible. “New trends take time to mature into the new standard, but once enough people have a chance to experience these innovations, it is impossible to go back to heavy leather boots that take miles to break in with slippery rubber lug soles and stiff foam cushioning,” said Thomsen.

For Fall 2015, Adidas Outdoor is upping the ante by launching its proprietary Boost rebound technology in both hiking and trail running boots. The technology was successfully added to Adidas’ Outdoor trail running line for Spring 2014 and will further expand in that category for 2015. The hiking styles will continue to play up the superior grip from Continental Rubber's mountain bike tire technology.

Bogs Kristina Chelsea Boot

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Photo courtesy Timberland

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“These new styles offer the best traction, cushioning support, and energy return ever seen in a trail boot,” said Thomsen. “This trend will certainly grow as more people get a chance to experience this fast and light freedom. The overall trend in brighter more fun colors also continues to grow especially driven by a new generation of outdoor athletes.”

Highlights include the Terrex Adidas Outdoor’s Terrex Ultimate Ultimate Boost CH, $200, a Boost CH (top) and Boost Urban Hiker waterproof winter boot with a Boost midsole and a Continental Rubber outsole that featuring PrimaLoft insulation and snowskirt ankle construction to seal out harsh weather, along with a Climaproof membrane for dry feet.

For endless energy for hiking trails and streets, the Boost Urban Hiker, $180, is a hip casual boot that makes comfort and warmth easy with Boost energy return and PrimaLoft 100g insulation in the upper Adidas Outdoor’s for more warmth.

Fastshell Mid CH Fastshell Mid CH, $150, is softshell, mid-cut athletic outdoor shoe featuring grippy Continental rubber, PrimaLoft insulation, an Adiprene shock-absorbing midsole, and sealed seams to keep water out. Speed lacing makes for a quick, snug fit.

Thomsen believes the influence of fun colors are resonating more with the younger consumer in the outdoor space. Said Thomsen, “Boost will certainly add a spark to traditional hiking boots in much the same way Boost changed the road running world. There is a wide range of consumers but our target market of young, next generation outdoor athletes, are clearly looking for next generation products. Lighter, faster, comLowa Melrose fortable performance boots GTX Mid with a healthy dose of fun.”

From Lowa, modern styling makes the Melrose GTX Mid, $225, a versatile four-season casual everyday boot with climate comfort technologies.

The classic lace-up is constructed of full grain leather with a Gore-Tex lining and Partelana wool/ polyester blend fleece insulation. Featuring Lowa’s lightweight and low profile injected sneaker winter sole that is stable, slip resistant, and supportive, the boot protects feet in snow and slush and will not hold snow and ice.

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Lowa Innox GTX Mid

Lowa’s Sachs said better product has sold well this year. “I think the message of long lasting, enduring product is resonating with customers”.

“It’s a better investment value, it’s better for the environment, and it’s better comfort and performance. Americans want good experiences not bad ones. Suffering with wet, cold feet, twisted ankles, soreness, blisters, and so on is not in our DNA.” For hunters, Lowa’s Innox GTX Mid for men, $215, features a lightweight synthetic upper while injected PU sole technology and Monowrap construction offers support and stability. The boot also features a waterproof and breathable Gore-Tex lining, NXT sole for traction and durability, and closed loops for spreading lace tension. “Hunt continues to drive high-end product in the big game western markets,” said Sachs.

“These sportsmen need product that performs when they are in the backcountry for extended periods with heavy loads (they hope) on the way out. We will introduce some new product for the younger customer in this market who likes to move fast.”

Rocky Boots Rocky Boots is re-launching its BroadHead footBroadHead wear collection with more features for the hunter.

Weighing just 22.75 ounces per boot, the BroadHead collection, $175 to $180, features an aggressive but lightweight rubber skin outsole and a ripstop fabric upper. The boots cement construction for extreme flexibility is 100 percent waterproof.

Styles are available with 400 grams or 800 grams of 3M Thinsulate Ultra Insulation, and all feature Realtree Xtra camouflage.

“From the outsole up, these BroadHead boots are the definition of tough,” said Jordan Gottke, marketing director for Rocky Boots. “The BroadHead collection does it all while remaining comfortable and lightweight.”

From Vasque, the Sundowner GTX, $220, combines the look and feel of the Italian original with modern technology. The updated Vasque model has a molded PU midsole with a TPU shank Sundowner GTX and a Pyrenees Vibram outsole based on the original Sundowner outsole. With Red Wing leather tanned in Vasque’s hometown of Red Wing, MN, its seamless upper will repel water effortlessly.

Like a puffy jacket for your feet, Vasque’s Pow Pow II, $150, is a performance winter boot combining the warmth of 400 grams of Thinsulate, a shearling liner, and Vasque’s technologically advanced Cold Hold Compound outsole.

Designed for tackling gnarly winter trails, it has a quilted nylon and suede waterproof upper with a molded EVA midsole and TPU shank. “Athletic silhouettes and materials continue to make boots lighter and more comfortable out of the box,” said Vasque’s Hall. “Aesthetically, we see a trend towards heriVasque Pow tage revival of our earlier classic styles.”

Pow II From Oboz, the Men’s Sphinx Mid Bdry, $150, is suited for all-day use. Textile and Nubuck construction with BDry lining is waterproof and breathable, and stability comes from Oboz’ BFit Deluxe insole, generous lugs, and supportive midcut design.

For women, the Phoenix Mid Bdry, $150, is a light mid-cut textile and Nubuck leather hiker

Oboz Men’s Sphinx Mid Bdry

with deep lugs for secure footing, a top quality footbed, and waterproof breathable upper.

Oboz’s Fairchilds believes that increased discussions around mitigating your carbon footprint will put a greater emphasis on boots that last. “A boot needs to have a classic enough look that it endures well beyond the latest fad; chasing the ‘coolest’ fashion or latest midsole thickness isn’t the way to make sure customers get a full Oboz Phoenix life out of a shoe or boot,” said Fairchilds. “And, of Mid Bdry course, a boot has to fit well for full service from day one until its last day, otherwise it sits in the closet.

From a manufacturing standpoint, making boots endure requires attention to detail that focuses on durability, including selecting materials and construction methods.”

For Fall 2015, Muck Boots will introduce the sleekly styled Arctic Excursion Lace, $160, in what’s expected to be another strong year for full rubber boots and ankle style slip-on’s. The men’s boot features full rubber coverage, a fleece lining, and rugged outsole. The 5mm of neoprene insulation provides comfort, 100 percent waterproof protection, and a temperature rating of -40 degrees. With consumers also looking for customization, the boot features non-functional laces that will come in two color choices.”

Arctic Sport II, $170, is a rugged but sleek outdoor boot for women. “Above all else, the consumer is looking for a boot that is lightweight, comfortable, Muck Boots Arctic Excursion and can be worn throughout the day,” said Muck Lace (top) and Boots’ s O'Brien. “Muck’s signature neoprene mateArctic Sport II rial makes it one of the lightest and most comfort(right) able boots on the market.”

From Merrell, the Capra, $170, is a hoofMerrell Capra inspired hiker taking its cues from the Capra mountain goat. Vibram MegaGrip outsole and Merrell UniFly tapered midsole cling to challenging terrain. The new leather additions amplify protection, warmth and durability.

At Ahnu, which is gaining traction among boot fans this year with the stylish yet sturdy Sugarpine and Montana modAhnu West Portal els, a highlight for Fall 2015 is the West Portal, $185. Featuring seam-sealed waterproof construction, full grain leather uppers with reptile embossing, and blown rubber outsole, the boot offers all day comfort with a soft jersey lining.

Part of Keen’s American Built Performance Series, the Durand Polar, $200, features Keen’s proprietary direct-inject polyurethane (PU), that resists compaction, offers a durable midsole, and maintains its cushioning qualities from the first step to the millionth. A TPU shank improves stability and an integrated heel cushion maximizes step-in comfort

Photo courtesy Keen

and shock absorption. A new snow and Keen Durand ice grip outsole material offers a high levPolar el of traction in freezing temperatures. It also features a Thermal Heat Shield Footbed and KEEN.Dry waterproof breathable membrane.

The Logan Mid, $60, also made in the U.S., features an integrated heel cushion with step-in comfort and maximizes shock absorption. Featuring a lightweight synthetic upper and KEEN.Dry waterproof breathable membrane, the boot has a Smart Lace-Plate designed to evenly distribute lace pressure across Keen the mid-foot for comfort on Logan longer treks and a solid rubber Mid high-traction outsole.

Offering a casual, youthful take on a traditional rain boot, the Elsa Boot WP, $130, includes an on-trend ankle height and Sherpa lining. With 100 grams of KEEN.Warm insulation, the Elsa protects from the cold, while a high-traction outsole performs easily on wet and slippery surfaces. “With some of our women’s casual footwear, we’re instilling patterns influenced by Mesoamerica with earthy Keen Elsa hues and a pop of bright saturation that’s Boot WP evident in the women's Elsa winter boot collection,” noted Johanna Koeberle, Keen’s senior merchandising manager.

“The focus is on fun, style, and function in creating a boot that can be worn with everything, and isn’t bulky.

“The outdoor lifestyle is also trending,” added Koeberle. “High couture’ - the ‘runway’- is taking cues from the outdoor industry and fusing it with high fashion,” added Koeberle. “This hybrid combination is evident in our men’s BLVD line, with the Tumalo collection – a fusion of hiking and lifestyle – using high-quality, full-grain leather and vulcanized construction, creating a street sneaker with style that’s inspired by the mountains.” ■

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30 2015 WINTER PRE-SHOW ISSUE

Brand

Strength Report 2014

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Photo courtesy Eddie Bauer

HUNTING TRENDS

The Firearms Industry In 2014 … and Beyond

By William F. Kendy

T

he retail business, regardless of what industry you are in, is tough.

You put in long hours, have to deal with all kinds of details, service customers, manage staff, and are not laughing all the way to the bank.

Still, selling firearms at retail is even tougher. Not only do you have to deal with all of the above, but firearm dealers, i.e. Federal Firearm License holder (FFLs) dealers are one of the highest regulated and supervised retail businesses in the country (not including liquor, cigarettes and marijuana).

If you don’t dot every “i” and cross every “t” then you have the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATFL), along with state law enforcement agencies, on your doorstep. That means doing a National Instant Criminal Background Check (NICS) on every customer that wants to buy a firearm, filling out official required purchase forms (4473), and keeping up-to-date records on every transaction for years - or you could literally be out of business.

32 2015 WINTER PRE-SHOW ISSUE

Not Quite Like Selling Footwear, Backpacks, Football Helmets Or Apparel.

The firearms industry is big business. The National Sporting Goods Association (NSGA), in a 2014 intelligence report, estimated that rifle, shotgun and handgun sales for 2013 were approximately $5 billion. That is a 47.4 percent increase over the 2009 sales level of a little over $3 billion.

According to the National Shooting Sports Foundation (NSSF) Firearms and Ammunition Industry Economic Report 2013, U.S. companies that manufacture, distribute, and sell firearms, ammunition, and hunting equipment employ as many as 111,895 people. Those sales also generate an additional 133,850 jobs in supplier and ancillary industries for a total of 245,745 jobs.

The NSSF study shows that, in terms of wages, those jobs add up to $11,724,199,400 with an estimated total economic impact of $37,696,519,100.

That revenue just doesn’t go into someone’s pocket. The Pittman-Robinson Federal Aid in Wildlife Restoration Act of 1937 imposed an 11 percent excise tax on the wholesale price for long guns and ammunition and a 10 percent excise tax on handguns.

Those funds are deposited by the U.S. Fish and Wildlife Service (USFWS) into the Wildlife Restoration Trust Fund, which it administers. The monies are earmarked for use for conservation purposes, hunter’s education, shooting projects and programs to the states. The states appropriations are based on a formula that takes into consideration the area and number of hunting licenses sold. Since 1939 over $8 billion has been collected.

It is no dark, hidden, or well-kept secret that the boat of the U.S. firearms industry, at least in part, rises or falls on the political climate tide regarding firearm ownership, availability, and ammunition.

When there is government/political sentiment about restricting firearms or ammunition purchases and/or a public shooting occurs, people get concerned about that threat to their second amendment rights and access so they go out and buy guns and ammo - sometimes to the point of hoarding.

Once the buying furor (sometimes based on fear) subsides, things get back on an even keel and the market will return to “normal”. According to industry players, that is where the industry is presently in 2014 and, while not as healthy as in 2013, it is alive and well.

One of the monitors as to how the firearm industry is doing and the market activity is to look at the volume of mandatory NICS background checks. In it’s recently released report, “Gun Industry Sales Reflect a ‘New Normal’” the NSSF looked back at adjusted NICS data and found that the firearms industry has shown an almost uninterrupted rise over the past 10 years with the exception of 2013. The report also showed that, once again with the exception of 2013, firearm sales for the first seven months of 2014 ranked the highest in the last decade.

NSSF cites that multiple factors accounted for the 2013 sales surge including a fear of additional firearms-ownership restrictions, which happened in New York, Connecticut, and Maryland, as well as an increasing interest in owning firearms by women and former serviceNSSF President and men and women.

CEO Steve Sanetti “Those who are hostile to firearms ownership are trying to suggest sales are off in 2014 because people are no longer interested in owning guns, which is contradicted when you consider sales have risen for ten years,” said NSSF President and CEO Steve Sanetti.

“The sky certainly is not falling,” said Sanetti. “To me, firearm sales data through the first seven months is saying our industry is

experiencing a ‘new normal.’ Like a rocket ship, we’ve returned to Earth, but we haven’t gone back in time. With 2014 on track to be one of the highest sales years in a decade, I call that a sign of a healthy industry serving a passionate, growing customer base.”

SportScanInfo, the weekly retail point-ofsale data reporting solution managed by The SportsOneSource Group, measures the U.S. sports and active lifestyle market and provides a “snapshot in time” for the different aspects of specific sporting goods categories.

For this article, SportScanInfo drilled down into their database and showed units sold at retail by firearm type (rifle, shotgun, handgun) for 2012 and for 2013.

While the data is an indicator of retail transactions in the industry, of which they collect data from a significant number of retailers, SportScanInfo does not record or measure all retail transactions in the industry; however, the information is indicative of trends.

For 2013 SportScanInfo shows that there were 2,527,921 firearms sold in the U.S. verses 2,420,656 in 2012, an increase of 4.43 percent. Of the total number of firearms sold, centerfire rifles had the

largest gain, posting 524,390 units, a gain of 8.36 percent over 2012. Of all the categories, centerfire handguns were by far the leader in sales volume with 1,078,029 units sold, up 7.62 percent.

All firearms categories showed an increase in sales in 2013 over 2012 with the exception of .22 rimfire handguns that showed a 20.23 percent decrease. Part of that downturn can be attributed to the lack of .22 rimfire ammunition.

This is critical in that it is a given that most shooters started out with .22 firearms. The recoil is almost non-existent which makes it easy to shoot, the price points are generally lower (especially for entry level firearms), and ammunition was relatively inexpensive and easy to get. Not any more.

Those are the measured official figures and statistics. What do the people in the industry see, think and say, and what is there view about the state of the industry today and moving forward?

The Market And Politics Lawrence Keane, senior vice president and general counsel for the National

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Shooting Sports Foundation (the industry trade organization representing the firearm and ammunition industries), observed that the market reached unprecedented levels that were unsustainable and while sales are down from their peak in 2013, they are on par with 2011 and 2012.

“Everyone knew that sales would recede and more accurately reflect retail demand,” said Keane. “There has been a pretty consistent increase over time in the number of guns sold and it’s been up steadily since 2009.”

What is the fallout from Newtown and New York City major, Michael Bloomberg’s anti-fireLawrence Keane, Senior VP & arm initiatives? “Because we are General Counsel, National headquartered here (in NewShooting Sports town), the shooting in NewFoundation town was like being struck by lightning,” said Keane. “The Second amendment rights issue is very important in Connecticut and our physical presence has made politicians and policy makers more aware of who we are and what our function is.”

What about Major Bloomberg? “Mayor Bloomberg is committing $50 million and that is daunting, challenging, and a real threat to our second amendment rights and all of the hunting and shooting rights in America,” said Keane. “His motives are transparent; he wants to restrict the right of law abiding citizens to own firearms for legitimate purposes like shooting and hunting. He believes that he can use his vast financial resources to effect policy and achieve his desired outcome on wanting to deprive civilian firearm ownership.”

On The Manufacturing Side Ken Jorgensen is director of media relations and shooting sports for Ruger Firearms. He pointed out that 2013 was not a normal year and that the industry is settling at a new, more realistic business level. “We have come off some very high years and we are getting back to a more reasonable market level,” said Jorgensen. “The positive news is that we are seeing a lot Ken Jorgensen, Director Media of new people shooting in Relations & Shooting Sports, Ruger Firearms competition and there is an increase in enrollment in shooting schools.”

Jorgensen pointed to the NSSF Rimfire Challenge, which is .22 rifle and pistol program created to introduce new people to the shooting sport and provide a route to shooting competition. “We started the Ruger Rimfire Matches and it grew to the point where we could no longer handle it and then we turned it over to the NSSF,” said Jorgensen. “NSSF is seeing a lot of women and families participating along with more young people.”

While everyone across the firearm board agrees that the

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market for the Modern Sporting Rifle (MSR) category, which includes firearms based on the AR-15 semi-automatic military style rifles has slowed down, Jorgensen isn’t throwing in the towel at all for that category. “Definitely ARs have slowed down and the crazy prices have gone away but they are always going to be sold, especially at the value-priced and top levels,” said Jorgensen. “Even though we have a loyal customer base, what really drives Ruger is new product development and we’ve added a large number of engineers to make that happen,” said Jorgensen. “We are not talking about simple line extensions or some cosmetic changes. We are talking about totally new products and our goal is to give customers an excuse to add a new gun to their collection.”

“Things have definitely slowed down and specifically in certain categories such as the AR-15 platform,” said Tom Taylor, Mossberg senior vice president of sales and marketing. Taylor uses the number of NICs background checks as an indicator of the health of the market. “One of the first things that we analyze is the number of NICs Tom Taylor, Senior VP Sales & Marketing, O.F. Mossberg & Sons background checks conducted and what we are seeing is that 2014 is under 2013 levels but it is still significantly above 2011 and prior to that,” said Taylor. “The numbers for 2012 and 2014 are similar and consistent.”

The Question Of Inventory Due to the heavy demand, manufacturers geared up for higher production during the peak times and that caused some excess inventory and a concern about erosion of margins by dumping too much merchandise in the market.

“We are hearing that the problem of excess inventory issue is improving and we are looking for a really solid hunting season for fall of 2014 and that will help clear

out inventory and in the next year we can move to normalcy,” said Taylor.

Taylor agreed with Jorgensen that the introduction of new products is very important to the viability of the firearms industry.“Even though there are some inventory issues, the introduction of new products generate business for everyone,” said Taylor. “We are positive in going forward in a robust market and, to that end, we are introducing a number of new products. On the other hand, we are realists and realize that sales may not be at the 2013 level but there is no reason for the excitement to change,” he said.

From The Buying Groups “We believe that the front line in the firearms business is the independently- owned, stand-alone stores, ranges, and small chains,” said Houston, TX-based Nations Best Sports (NBS) Vice President, Merchandising Dave Nacke. “They are great local dealers that customers go to for expertise, to kibitz, their kids all know each other, and the retailer’s help people get what they want and need.”

For the future, Nacke feels that the shooting sports industry level of business is balancing out.

The positive news is that there is an increase in interest and demand from women, young shooters, and first-time participants. “The number of women customers, primarily in the defense and the protection area, is up and there is increased participation in shooting for kids at places like local 4H clubs,” said Nacke.

In terms of industry hurdles, Nacke feels that anti-shooting/ firearm legislation, be it statewide or national in scope, is an issue as is the hard-to-get supply of ammunition. “Legislation is the biggest hurdle, whether it is on the type of firearm, or traditional or non-traditional ammunition,” said Nacke. “Look at what California is doing to lead ammonization and think about what if other states follow suit.”

When it comes to ammunition availability, Nacke believes

that supply will soon equal demand. “Overall .22 long rifle rimfire ammunition is recovering but not yet fully and allocations seem to be done fairly,” said Nacke.

“Calibers like .243, .270 and .30-30 are freeing up. “Yet, in my opinion, we are only one global crisis away from a military shortage of .223s and .308s.”

Seattle, WA-based World Wide Shooting Sports Buyer Myron Merkel thinks that the shooting sports industry is on firm ground. “We’ve seen a softening of the business in the last few months but the new normal is still higher than what it was before,” said Merkel. “Business is still trending up against 2013 for all segments of the shooting sports industry.”

Merkel has some opinions about the shortage of .22 ammunition. “I don’t think there is an ammunition dealer in the market today that is happy with delivery, but most ammunition manufacturers are selling everything that they can build and inventories are low and that level will continue for a while,” said Merkel.“ “.22 long rifle rimfire ammunition is an intensive round to manufacture and there are not that many companies producing them,” said Merkel. “Manufacturers are concerned about investing in new machinery and personnel and worry about what happens if the demand drops. Nobody is happy.”

Distributor Insight Steve Crow, general manager and founder of distributor Crow Shooting Supply in Brooklyn, IA is very positive of the shooting sports industry and has distinct opinions about the business. “I am very bullish on the industry and our business and think that 2015 will be very bright and we, and our dealer base, are growing,” said Crow. “Of course, we face all the political stuff, the shortages, the over-and-under supply, and I think that the price of products have been inflated. In 2009 the price of some things went up over 24 percent and makes it hard for people to spend their hard earned dollars.”

“When it comes to ammunition, we try to help all of our clients from big to small retailers to make sure that we allocate ammo fairly,” said Crow.

Matt Buckingham is president and COO of Brownells, a firearm and outdoor accessories supplier said he is optimistic about the future of the industry. “When we look at 2015 we see a pretty modest growth year and think it will be slightly up but it won’t be the same kind of growth that we have seen in the past few years,” said Buckingham. “I think that the new normal term is true. We monitor NICs checks, gun sales in general, and we are finding that there are a lot more people owning firearms, shooting, and there Matt Buckingham, is a new level of firearm ownership in the U.S.” President & COO, Brownells “Growth will be more modest and not like the hyper market that we’ve seen in the past, and there isn’t the emotion, fear, and panic of legislation right now,” said Buckingham. “Regarding the shortage of some ammunition, we’ve been at the plants and have seen the manufacturers producing product, and it is a supply and demand issue that will correct itself.

The Other Side Of The Fence Ammunition Manufacturer Hornady Manufacturing is located in Grand Island, NE and started out as a two- person operation and is now one of the leading ammunition manufacturers in the country. While they do not produce .22 rimfire ammunition, they offer a broad range of cartridges.

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“We are coming off of extremely high demand and the new normal is stronger than previous levels. We are in a strong industry and while we are ramping up production, we still need to be careful, too, and watch what we make and not add to the particular sku’s and products that may flood the marketplace,” said Hornady Communications Manager Neal Emery, Manager, Hornady Neal Emery.

Communications To meet the immediate, pressing need of retailers and shooters, Hornady temporarily suspended the production of some cartridges to meet demand and to try to keep as many people happy as possible.

“We suspended 300 sku’s at the height of the 2013 demand so we could make and ship more overall product by minimizing downtime by re-tooling,” said Emery.

In The Trenches…Retailer Feedback Duncan’s Outdoor Shop in Bay City, MI has been in business for over 50 years and is a retailer and shooting range facility.

Regarding the future of the shooting sports industry, president Glenn Duncan believes that independent retailers have to be on top of their game to survive. “Much of the attention is going to the box stores because the attitude on the part of manufacturers Glenn Duncan, Owner, Duncan's Outdoor and distributors is that those Shop stores are where more people are going to buy so they commit more products to them. Plus they are bigger buyers and large bread and butter accounts” said Duncan. “That makes it harder for independent retailers to get the inventory we need and means we have to watch our market closer with special attention to our ranges to survive.”

“Specifically we have a lot of young hunters and women and some of the big calibers like 300 Winchester Magnum,

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454 Casull, and .45-70’s are going down in sales,” said Duncan. “.243s and straightwalled cartridges like the .44 magnum, .357, and other cartridges that can be used to deer hunt in Southern Michigan are selling well.”

Duncan also feels that the larger box stores are getting more ammunition then he is. “Big box stores are getting ammo that we’re not getting and they are selling it in bulk to get it out the door” said Duncan.

“We would sell a lot more .22 rimfire firearms if we just had the ammunition to go with them.”

The Blackwing Shooting Center in Delaware, OH offers not only a retail operation but also outdoor shotgun sporting clays, skeet, trap, Five Stand,

Rex Gore, Owner & President Blackwing Shooting Center

and an archery range. Blackwing Owner & President Rex Gore has some issues with the excess merchandise situation and advises retailers to concentrate on inventory levels to prosper and be cognizant of what manufacturers are doing to reduce inventory.

“Dealers have more inventory then they would like to have and that results in cash flow issues,” said Gore. “Last year manufacturers got caught with excess product and moving them caused the market to be flooded out at cost.”

Gore is adamant about drawing females and families to the facility. “Women and the family unit have always been important to us,” said Gore. “Not a day goes by that we don’t have 15 percent of our customers who are female and families and we have a lot of things going on for them. They are two of our main focuses,” said Gore.

Miles Hall, owner of H & H Shooting Center in Oklahoma City, OK agreed that introducing new products is vital to drive customer firearm demand but also has very strong feels on one issue - the lack of ammunition.

Miles Hall, Owner, H&H Shooting Center

“There is no question that new products are important to drive demand in the firearms industry and, at the mature stage of our industry, all of the products have to be aggressively supported by marketing and advertising by manufacturers,” said Hall. “But the real issue that needs to be addressed is the lack of ammunition for independent retailers, especially in the .22 rimfire category,” “Retailers are sitting on a lot of .22 rifles and handguns that they can’t move because ammunition is so hard to come by,” said Hall.

Hall also noted that younger customers were prepared to buy firearms but got frustrated by not having any ammunition to shoot with and believes that the industry needs to work together to bring them into the fold.

“Right after 9/11 we, the younger people, showed up and bought with a vengeance and they were driving everything,” said Hall. “We’ve seen a lot of these people who wanted to get into the sport and shoot but couldn’t get ammunition, just move on in their lives. Why buy a firearm if you can’t shoot it? “The challenge for retailers and manufacturers is to connect with them and get them back.”

Brand

Strength Report

Hall thinks that the shortage of ammunition is due to a combination of manufacturers shipping to big box stores and customers either hoarding or buying large quantities from the large retailers to make big money selling ammunition of their own. “People are buying a lot of ammo but not shooting it and putting it in the trunk of their cars and selling it in parking lots. We’ve seen them,” said Hall. “That meant the audience who had the customers didn’t have the ammo.”

“As an industry we need to know who is doing the buying, where, and how,” said Hall.

When it comes to demand for specific types of firearms Hall thinks that even though the demand for Modern Sporting Rifles (MSR) has declined, that type of firearm still has great appeal. “The AR-15 product is pretty much static right now, but the opportunity to customize those firearms is still there,” said Hall. “There are all these cool things available to add to them, and the gun is never complete,” said Hall. “It’s like a Transformer for adults.”

So while the firearms industry has been in a state of expansion, like water, it is returning to more reasonable levels and some of the shortages experienced, like ammunition, will also become more available.

Of course, all of this is predicated on nothing occurring in the political arena that will trigger an anxiety-driven purchasing frenzy. ■

2014

To order the Brand Strength Report or to customize your personal report, contact Bethany Cooner, Director, Market Research The SportsOneSource Group 303.578.7007 or SOSResearch@SportsOneSource.com

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HUNTING TRENDS

SPORTSMAN’S Holiday GIFT GUIDE

By Scott Boulbol

W

ith hunting season in full swing, fall fishing at its peak, and the holidays just around the corner, this is a perfect opportunity to show some of the hottest trends for sportsmen that are available right now, and will carry over into Spring 2015.

There are a huge variety of categories and gear in this field; however, so we’ve had to limit our scope a bit. This guide will focus on accessories for hunting and fishing including apparel, camping gear, electronics, etc., but will not include hardware like guns, ammo, rods or reals. This still leaves consumers a vast selection of gifts to choose from – whether for a loved one of for themselves.

As with the camping market in general, sportsmen are always looking for a combination of the lightest, most durable equipment, but they don’t want to sacrifice comfort or livability. And that holds true for everyone from the decked-out campers to the most minimalist bow hunters and fly fishermen.

38 2015 WINTER PRE-SHOW ISSUE Photo courtesy L.L.Bean

“We are constantly listening to our customers with regard to their needs and wants. [And they] are always looking for products that are lighter, faster, and perform at an extremely high level,” said L.L.Bean Senior PR Representative, Mac McKeever. “Our designers and developers are always searching for the next product or innovation, and perpetually searching for the most high-performance fabrics and materials, as well as the most cutting-edge technology available to manufacturers.”

Electronics are also a growing trend in the outdoor category. Sportsmen not only want the latest GPS and mapping technologies, but they also want their cell phones and tablets when they’re back in camp and maybe some music, too. And they need to keep them charged without always depending on generators. Electronics and their charging systems are more accurate and easy to use yet always shrinking in size and weight while providing more services and power. In fact, some electronics are becoming obsolete with more and better cell phone apps.

But perhaps none of this improves the outdoor experience as much as the proper apparel for the conditions – and sportsmen often face the worst of it, from extreme cold to rain and snow, to humidity and bugs. And the right piece of clothing can make all the difference. Trends in apparel are focusing on lighter weight material with better fit and movability. Innovations like water-resistant down have moved over from the endurance outdoor category to keep sportsmen warmer and more mobile in any conditions, not just out in the field, but while lounging at the campsite, too. And true waterproof materials have also slimmed down in weight while improving breathability so that wading no longer requires donning bulky, sauna-like rubber.

And these garments feature ergonomic storage and vents, more comfortable straps and shoulder harnesses, and other improvements.

“While the industry has always had pockets of innovation, especially on the hardware side, only recently have manufacturers started to invest time and energy into top-tier apparel technology,” said Eddie Bauer’s Damien Huang, VP of design and product merchandising. “We’ve cross-pollinated all of the relevant mountaineering technology from our First Ascent series into our Sport Shop products, and technologies are now flowing both ways.”

As we all know, if your feet are cold, you feel the cold more.

The right pair of socks and boots can make all the difference especially when the weather turns ugly and wet. But staying warm and dry is just the beginning – fishermen and hunters can cover a lot of ground on an outing, and comfort and fit are

just as important. The days of the heavy, oversized rubber boots are long gone. Boots like the new Bogs Mossy Oak Eagle Cap Hiker, $150, can handle the elements as well as the miles. Born in the muck and mire of gardening, Bogs has made a name in the outdoor industry, and this is their most versatile hunting Bogs Mossy shoe. It’s insulated to -40, they say, but remains relatively Oak Eagle light and fast. Constructed with 4mm of Neo-Tech with Cap Hiker mesh and a moisture-wicking lining, they’ll keep your feet warm but not overheated. The 100 percent waterproof, durable rubber upper protects against scrapes and branches, while a thermo-molded EVA midsole and lacing system provides solid support while trekking.

When hiking is minimal but the conditions are worse, try Bogs RealTree Bowman, $200. This 16-inch, pull-on boot offers durability and protection for the nastiest days. Lined with 6mm of Neo-Tech along with mesh and wicking materials, the Bowman provides plenty of insulation and temperature regulation at a respectable 2.6 pounds per boot. There’s even a heel kick on the back for easy removal.

What’s inside the boot matters too, and no sportsman can have enough warm dry socks! They need to insulate, to be sure, but they also need to repel and wick moisture, stay snug to avoid blistering, and last more than one season. Lorpen’s PrimaLoft Hunting Extreme Over-The-Calf Sock, $25, features a blend of natural and synthetic fibers – Primaloft yarn and Merino wool – and offers a great combination of the softness, moisture management, and durability of a synthetic, and the legendary insulation and hydrophobia of Merino. And Merino’s natural anti-microbial properties will keep the funk away too, after long days of hiking or hours in a blind. Also available in crew height for $23.

Fits also combines the best of Merino and synthetic fibers in their Over-The-Calf Wader Sock, $20. Fits signature deep heel pocket keeps the sock securely in place so it won’t bunch and cause blisters, and the nylon-reinforced achilles heel area means added Fits Overdurability in this most abused section of a sock. They’re 100 perThe-Calf cent Made in the USA, and as with all their offerings, the Merino is Wader Sock exceptionally plush and soft to the touch. This is a perfect gift if you want to pamper your sportsman.

But when tracking game or trekking to the best fishing holes demands sloshing through creeks, puddles, or deep snow, nothing will protect your feel like the SealSkinz Country Socks, $72. This British company knows a thing or two about wet conditions, and they are known for their truly waterproof outdoor accessories. This traditional “shooting stocking” has its history in the storied hunting tradition of the U.K. Knee length for maximum protection; these socks have a ribbed SealSkinz wool turnover top and soft, hydrophobic Merino pile against the Country Socks skin. And yes, they’re 100 percent waterproof – you could stand in a creek while you cast with no waders necessary (not that we’re recommending that). But don’t worry, you won’t have to don your best “breeks” to enjoy the protection.

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Photo courtesy L.L.Bean

L.L.Bean Waterfowl Pro Waders

Of course the rest of the body needs protection too, and pants, waders, and jackets are ever lighter, warmer, drier, and more comfortable. Plus, ergonomics have become a major priority for most brands – features like pockets, zippers, stretch, and tear-resistant panels are not only ubiquitous on modern outdoor gear, they’re also far more functional and cleverly located. And new innovations like water-resistant treated down means you can now have maximum warmth with minimum weight in all but the nastiest conditions.

When you have to go deep to find your prey, L.L.Bean has you well covered with products like their new Waterfowl Pro Waders, $289, with boot feet and seamless construction. The four-layer waterproof microfiber is constructed using a super-adhesive instead of sewing; which they say maximizes waterproofing while improving strength at the seams to reduce leakage. This also lowers weight and improves flexibility so you can move

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around in greater comfort and fluidity.

They feature a fleece-lined handwarmer pouch beneath a roomy, sit-over-chest pocket with right- and left-hand zippered entry for storing calls and other accessories. Lightly stretching Velcro closure belt means quick adjustment. 1200g of Thinsulate in the boots keeps feet warm in freezing water. Plus the clean exterior boot design eliminates catch points for evasive species.

Pair it with the matching Waterfowl Pro Jacket, $239, with multiple waterproof pockets, a full adjustable hood, and a higher cut to keep gear out of the water for top-to-bottom protection from very harsh conditions.

They offer the same top-to-bottom, extreme-condition protection for hunting on terra firma with their Northwoods Extreme Weather Suit, $279. Designed to be comfortably worn over your outerwear and footwear, it features 300 grams of PrimaLoft Sport insulation that offers superior warmth, water resistance, loft, and

L.L.Bean Northwoods Extreme Weather Suit

compressibility without adding bulk or weight. Quiet, brushedpolyester twill exterior is treated with a water-resistant finish; while a waterproof barrier built into the seat keeps you dry while sitting on frosty or snowy stand pads. It also features a detachable orange cape and integrated suspenders. A waistbelt in the interior provides support for lower legs when it’s warm enough to open the top. There’s even a slit for a tree tether allowing the harness to be worn under your suit.

Another strong jacket option is Eddie Bauer’s Immersion Wading Jacket, $349. Surprisingly soft, supple, and movable, this full-featured, waterproof jacket is another great gift for the serious weather-bedamned angler. It features a durable 75-denier Cordura nylon, fully seam-sealed Eddie Bauer’s Immersion shell, with a DWT finish Wading Jacket and three-layer construction for 10k/10k waterproof/breathable performance. If also features pleated, secure zip-chest pockets with hidden tool attachment points, and handwarmer pockets with knuckle-side fleece. Neoprene cuff gaskets seal out water from sleeves, and the removable hood keeps water out from above. And your net will always be handy attached to the D-ring on the back.

If your sportsman wants to look great and stay warmer at the campsite – but would also love a gift that works well in the field or the café – their Sport Shop MicroTherm StormDown Jacket, $229, looks as great as it works, wherever your adventure takes you. The fit is sleek and modern, but the flex panels in the shoulders allow for natural movement, and Cordura reinforcements on the arms, shoulders, and chest add protection against branches and shooting protection. And with tech borrowed from their alpine jackets, like water-resistant, 700-fill StormDown, and a ripstop nylon shell with a DWR coating – all at under a pound – this jacket is a perfect go-to as an outer layer in cool conditions, or a mid-layer when things get really ugly.

And following another big trend in the industry, it comes in a women’s model too, specifically designed for women’s bodies and needs. “Women are rapidly embracing field sports and manufacturers have woken up to the opportunity as their participation rates continue to rise. Eddie Bauer has always offered a full line of technical apparel for women dating back to the early days when Eddie and Stine Bauer spent their free time hunting, fishing, and skiing around the Pacific Northwest,” said Huang.

Of course, staying warm is all about layering, and nothing has more momentum in the industry than Merino wool, thanks to its unique combination of temperature regulation, outstanding insulation, and natural anti-odor properties. Smartwool, who arguably started the merino trend for outdoor pursuits has a new line of merino for sportsman called the Field Edition

versions. The Men's Field Edition NTS Mid 250 Zip T, $100, and Men's Field Edition NTS Mid 250 Bottoms, $95, are great for all of you outdoor adventures. Made from 100 percent Merino, the form-fit tee features a 10-inch center front zip. Shoulder panels eliminate top shoulder seams.

Both feature flatlock seam construction Smartwool Men's Field Edition NTS Mid 250 Zip T and the Field Edition NTS Mid 250 Bottoms

designed to eliminate chafing, and the bottoms offer a covered elastic waistband and traditional fly.

Another category that borrows the latest innovations from the alpine and mountaineering worlds is camping, and it’s an ideal category for gift giving with loads of accessories and necessities to choose from. While camping equipment has certainly seen its own improvement in weight and portability, not everyone hikes in. Sportsmen often have some motorized or hooved help, so they can get away with more creature comforts and even downright luxuries. Both groups will enjoy the improved functionality, ergonomics, all-weather toughness, and versatility of the latest camping gear.

No matter what type of camping your giftee enjoys, tents and bags are a great Eureka! Taron Basecamp 4 or 6

place to start – nothing can make or break an outing like these two items.

For car/ATV campers, look no further than the Eureka! Taron Basecamp 4 or 6, $320 (11lb 4oz); $400 (13lb 14oz).

While certainly not hiking weight, these freestanding, two aluminum-pole dome tents won’t break your back loading or unloading – or when moving around inside - thanks to side brim poles for increased headroom and interior volume.

There are front and back doors, and Eureka!’s new Eluminate System featuring removable reflective ceiling fabric panels which, when installed, reflect the light from a hanging lantern back towards the floor increasing floor-level lighting brightness by up to three times.

Full rainfly keeps water off the top, and to keep rain out of the tent, Eureka! has added a reflective dry-entry marker to alert consumers where to stop unzipping the fly upon entry. The spacious rear vestibule can also be configured as an awning for shade. And don’t forget the Compact Cot, $60, for folks under 250 pounds who prefer sleeping above ground. It’s lightweight and includes a mesh and foam pillow insert.

Backpackers also have a great option in their new Down Range 2, $300 (7lbs 14oz), based on its heritage of building military tents. This one is based on the Marine’s Combat tent featuring a front vestibule with two straight zips, allowing

Eureka!

Down Range 2

for more vestibule configurations, including awning and high/ low venting, and they say increases durability. The fly openings feature side-release buckles that lock the fly in place to eliminate a wind-driven opening in stormy situations. And while not quite ultralight, it’s plenty packable and its low-slung design is secure and sheds water well while remaining easy to set up.

Once inside the tent, cozy up inside L.L.Bean’s new Katahdin CT Mummy 0°, $250 (5lb 2oz), sleeping bag with Celliant technology. These new fibers, sewn into the liner and impregnated with heat-reactive minerals, actually promote muscle healing and recovery, they claim. The PrimaLoft Synergy insulation is warm and has excellent loft, is highly compressible for backpacking, and still keeps you warm if it gets wet – it's also more breathable than most insulations. Both exterior and interior shells of the bag are constructed of a ripstop nylon that has a silky feel.

L.L.Bean Katahdin CT Mummy 0°,

If you prefer traditional bags at a much more affordable price – and the ability to cozy up with your favorite hunting/fishing partner – try Coleman’s Big Game sleeping bag, $110. It, too, is rated at 0-degrees – yes a cotton bag that’s 0-degree rated – but with a cotton canvas outer and flannel liner. It offers old-school looks with new-school performance. Full-cover construction helps eliminate quilting cold spots. But what sets it apart is its roomier design. It fits campers up to 6’ 5”. And unlike mummy bags, it can be zipped to another bag for couples (even really tall couples!) who want to double up on the body heat. It’s also machine washable and comes with a matching flannel pillow.

Nothing’s better than kicking around the campfire after a long day, but you need the right gear to maximize your pleasure. Gas lighting is more reliable than ever and easier to use, while LED technology has improved dramatically of late, allowing for more and better light for far longer than early models. If your benefactor is a traditionalist, Coleman’s Northstar Dual Fuel Instastart Lantern, $140, is a classic two-mantle lantern with a twist. This system can run on standard liquid fuel or unleaded gasoline. If it runs out, a simple syphon job will bring back the light. Its adjustable output peaks at a whopping 1138 lumens, as well as a very low setting, and one tank will Coleman’ Northstar Dual last up to seven hours on high.

Fuel Instastart Lantern

42 2015 WINTER PRE-SHOW ISSUE

If you don’t need all that light but you want more versatility, a great LED option is Bushnell’s new A200L Rubicon Compact Lantern, $30. Lightweight and compact, the 200-lumen lantern features folding legs that allow for creative positioning and a carabineer handle that makes it easy to hang. It offers three levels of brightness, a red halo light, and a spotlight Bushnell Rubicon H250L AD Headlamp feature that instantly focuses the beam.

Or light up just what you need with the Rubicon H250L AD Headlamp, $50. At 250- lumens, this thing is plenty strong for most tasks around the campsite or on the hunt, and it has a 312 boost option when you need an extra burst. An advanced auto dimming feature automatically adjusts from long distance brightness to dim light for close viewing based on your point of view, and it has a spot setting for long range or flood for wide proximity lighting. The red halo, low-lumen mode is designed to enhance sight without compromising natural night vision. A 150-lumen option is also available for $30.

Sometime it’s distance not light that impedes your sportsman’s view, and binoculars are a great gift to solve that problem. As with LED technology, lenses have improved considerably even at lower price points. And weights have plummeted, resulting in ultralight, easily portable binoculars offering impressive clarity and power.

“The 10x42mm footprint has been the top-seller for many years in the hunting industry,” according to Kittery Trading Post’s Bryan Hurst, shooting sports buyer. One of his favorites is the Nikon Monarch 3, $250. “They have evolved over the years thru several improvements including improved coatings, light transmission, and ergonomics.” They’re just a hair over two pounds and feature a full rubber armor for grip and durability while also being waterproof and fogproof.

Like it or not, more and Nikon Monarch 3 more folks are bringing their electronics into the outdoors, and for those who do, chargers and apps make a great gift. Solar chargers have taken off in the marketplace lately with outstanding output in ever-smaller packages. Bushnell has made a mark in the category with its PowerSync line of chargers. The SolarWrap Mini, $60, is a perfect gift for the sportsmen’s crowd, with its simplicity of design and very small pack size. Just unroll the scroll-like panel, Bushnell hang it from a backpack or your tent, and let the sun SolarWrap Mini, charge up its battery - then hook up your favorite electronic toy and charge it. Ten hours in the sun provides a full smart phone charge. Multiple larger sizes are also offered.

Once charged, phones can become fully functioning GPS devices for hunting and fishing with Trimble’s Hunt or Fish Apps priced at $30/year. The apps can find the best nearby hunting and fishing spots, track wildlife, check the weather and the moon cycles, etc. While there are less feature-packed free options available, your sportsman will want all the bells and whistles that will turn a smartphone into a fully functioning handheld GPS device. They’ll even see color-coded land boundaries and lake maps.

Fish Apps Finally, some gifts don’t fit neatly into a category, but they’ll still be every bit as treasured. Take for instance the groundbreaking Vestergaard LifeStraw, $20. Voted Time Magazine’s “Best Invention of the Year.” This tiny potential lifesaver

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enables users to drink water safely from contaminated Vestergaard LifeStraw and water sources. Simply insert LifeStraw Go a straw and drink – the units’ filters do the rest. Its super light (only two ounces) and compact (think rolled up document), yet surpasses EPA guidelines for E. coli, Giardia, etc. While hunters and fishernen should still carry alternative water sources, in an emergency this could literally save a life. Now that’s a great gift! Over its lifetime it can filter up to 1,000 liters (264 gallons) of water without iodine or iodinized resin and there’s no shelf life. It will last as long as you do. And if space isn’t as much of an issue, try the LifeStraw Go, $35. It’s like a traditional water bottle with a filter straw inside.

Just scoop a bottle full, cap, and drink.

Esky Every campsite needs Series 55 a cooler – especially if it’s Cooler a long trip, or you need to store some of the trip’s precious rewards. Enter the Esky Series 55 Cooler, $340, with catch-free latches, integrated hinges with stainless steel pins, antimicrobial liner and integrated cutting board, bombproof outer shell, and non-skid feet. This cooler leaves nothing to chance when it comes to your camping supplies or rewards of the hunt. It holds almost 60-quarts, and will keep ice cold for almost a week.

Every waterborne expediStearns tion should include a floataHybrid tion device, so why not one Fishing Vest that doubles as a fishing vest like the Stearns Hybrid Fishing Vest, $90. This USCG-approved PFD is custom made for flyfishing as well, with multiple, expandable chest pockets with tabs for pliers and tools. It even has a clever middle pocket that, when folded out, has a flat removable tray. Plus the thicker buoyant foam is placed higher up the back for more comfortable sitting.

Your sportsman probably has a knife and multi-tool already - if not many. But Buck Knives offers something they probably don’t have but they should – Splizzors, $100. This new multi-

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Buck Knives Splizzors and EdgeTek Fishing FlipStik

function scissor/plier combo conveniently combines the functionality of both to create a versatile tool designed for any fishing task. Offering edge-to-edge pressure 10 times that of normal scissors with micro serrations, they cut braided and high performance fishing line with ease, and the blades are replaceable. They’re also good for trimming, shearing, bending, crimping, and hook removal (and of course there’s a bottle opener). The tool also comes with a sheath. But you will also want to throw in the EdgeTek Fishing FlipStik, $23. With hook sharpening grooves and a 100 percent diamond-coated surface and oval contour, it will sharpen a wide variety of blade edges.

It is lightweight and compact with a handle that doubles as a carrying case.

convenient and durable stainless steel vacuum mug that will keep coffee hot for 15 hours – there are even two cups if you want to share. Comes in two sizes, 1L or 500ml.

One word - Beer.

Every campsite needs some. But how can you pack in beer if you’re heading miles into the bush? Pat’s Backcountry Beverages, that’s how.

Stanley Mountain Their Carbonated Bottle Vacuum Coffee Starter Kit, $50, along Systems with their Pail Rail and Black Hops 4-pack, $10 each, provides your camper with all the fixins to make real, fresh beer wherever they may go.

Plus the kit comes with a variety of soda mixers too. And the whole package can store easily in any pack – it’s just a typical

Gerber Vital Pocket Folder

But if a knife is needed, the innovative new Vital Pocket Folder, $42, from Gerber is a folding, locking hunting knife with replaceable blades, featuring one of the safest interchangeable systems on the market. The uber-sharp blade is designed to mimic a surgical knife to cut through the cape of your game with ease. A large finger choil provides control and confidence. It uses the industry standard #60 razor blade and comes with six replacement blades.

Camp coffee is the stuff of legend, not always for the right reasons. But the legend ante has been upped with Stanley’s new Mountain Vacuum Coffee Systems, $50. Serious coffee drinkers will appreciate the ease of use and quality of the brew. This nesting system houses everything you need, including the dry coffee grounds, for true French-press coffee in a

Pat’s Backcountry Beverages Carbonated Bottle Starter Kit (top) and Pail Rail and Black Hops 4-pack (bottom)

outdoor water bottle and small packets of concentrated beer mix. Basically you just fill the bottle with cold water, add the mix and a packet of carbonator, and shake. About 2 minutes later, voile – fresh carbonated beer. You can even personalize the brew – the longer it sits the more carbonated it’ll get (but not more than 10 minutes or so). And don’t be fooled. This stuff is for real – 5 or 6 percent alcohol, and rich, robust flavors. ■

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TRADE ASSOCIATIONS | BUYING GROUPS

INDUSTRY CALENDAR

Photo courtesy Icespike

December 2-4

EORA Southeast Market Asheville, NC

3-5 FFANY

New York, NY 9-10

EORA Southeast Market Ellicott City, MD

10-11

Atlanta Fashion Shoe Market Atlanta, GA

January 6-9

SFIA Sports Tech Conference & Marketplace Las Vegas, NV

8-10

ATA Trade Show Indianapolis, IN

8-10

Surf Expo Orlando, FL

13-17

NBS Winter Market Fort Worth, TX

14-16

Sports Licensing & Tailgate Show Las Vegas, NV

16-18

Imprinted Sportswear Show Long Beach, CA

20-23

SHOT Show Las Vegas, NV

20

All Mountain Demo Day Solitude, UT

46 2015 WINTER PRE-SHOW ISSUE

21-24

Outdoor Retailer Winter Market Salt Lake City, UT

29-Feb 1 SIA Snow Show

Denver, CO

February 2-3

SIA On-Snow Demo Ski-Ride Fest & Nordic Demo Copper Mountain Resort, CO

3-5 FFANY

New York, NY 5-8

ISPO Munich, Germany

8-12

Worldwide Spring Show Reno, NV

18-21

Sports Inc. Outdoor Show Phoenix, AZ

18-23

NBS Spring Semi-Annual Market Fort Worth, TX

March 3-4

SFIA National Health Through Fitness Day Washington, D.C.

13-15

Imprinted Sportswear Show Atlantic City, NJ

May 3-6

NSGA Management conference and Team Dealer Summit Austin, TX

Athletic Dealers of America 1395 Highland Avenue Melbourne, FL 32935 t 321.254.0091 f 321.242.7419 athleticdealersofamerica.com National Shooting Sports Foundation Flintlock Ridge Office Center 11 Mile Hill Road Newtown, CT 06470 t 203.426.1320 f 203.426.1087 nssf.org National Sporting Goods Association 1601 Feehanville Drive I Suite 300 Mount Prospect, IL 60056 t 847.296.6742 f 847.391.9827 nsga.org Nation’s Best Sports 4216 Hahn Blvd.

Ft. Worth, TX 76117 t 817.788.0034 f 817.788.8542 nbs.com Outdoor Industry Association 4909 Pearl East Circle I Suite 300 Boulder, CO 80301 t 303.444.3353 f 303.444.3284 outdoorindustry.org Sports & Fitness Industry Association 8505 Fenton Street I Suite 211 Silver Spring, MD 20910 t 301.495.6321 f 301.495.6322 sfia.org Snow Sports Industries America 8377-B Greensboro Drive McLean, VA 22102 t 703.556.9020 f 703.821.8276 snowsports.org Sports, Inc. 333 2nd Avenue North Lewistown, MT 59457 t 406.538.3496 f 406.538.2801 sportsinc.com Sports Specialists Ltd. 590 Fishers Station Drive I Suite 110 Victor, NY 14564 t 585.742.1010 f 585.742.2645 sportsspecialistsltd.com Team Athletic Goods 629 Cepi Drive Chesterfield, MO 63005 t 636.530.3710 f 636.530.3711 tag1.com Tennis Industry Association 1 Corpus Christi Place I Suite 117 Hilton Head Island, SC 29928 t 843.686.3036 f 843.686.3078 tennisindustry.org Worldwide 8211 South 194th Kent, WA 98032 t 253.872.8746 f 253.872.7603 wdi-wdi.com

ELITE POLARIZED ANSI Z87.1 IMPACT RESISTANT IMPERVIOUS TO SALT WATER HYDROPHOBIC LIFETIME WARRANTY

UA RANGER STORM

• West Coast Sales Manager - Ryan Klotz | 516-576-9100 ext.184 | Rklotz@eyeking.com • East Coast Sales Manager - Russ Durfee | 516-576-9100 ext.151 | Rdurfee@eyeking.com

I AM... SGB

Matt Kaplan Director of Sales, West Timberland

Matt Kaplan, Timberland’s Director of Sales, West, is anything but the stereotypical executive. His trademark laugh, boyish good looks, and perennially perfect coif belie his business acumen and killer instinct. Despite this gregarious personality, or perhaps because of it, he’s been a dominant force with multiple brands over his 20-year stint in Outdoor. The Boulder-based husband and father of two had previously helped run brands like Suunto, Footbalance, and others.

We chatted with Matt about his career and lifestyle.

Give us a quick overview of your twodecade career in the outdoor industry.

I launched the Personal Locator Beacon (PLB) with ACR Electronics, then worked at Suunto for over five years, starting as a Key Account Rep, and ultimately serving over three years as VP and GM for North America. Then I joined Footbalance and brought the company back to profitability.

Today I work for Timberland as director of sales for the West region servicing Independent retailers in 31 states.

How did you arrive at your current job with Timberland, and how’s it going so far? It’s a great opportunity to be a part of an incredible, red-hot brand with an incredible team of people that all work well together and support each other – like the family 48 2015 WINTER PRE-SHOW ISSUE

business it began as. I met Diane Woods, VP and GM, about four years ago when I was being considered for a position with one of Timberland’s subsidiary companies. A couple years later, at Winter Outdoor Retail 2013, she told me to swing by the booth because there was an opportunity that she thought would be a good fit for me and for Timberland … and here I am.

How did you get your start in the industry? When I came out of grad school, I had been snowboarding for about seven years, and the snowboard industry was exploding. I got involved with a small snowboard startup in Boulder called Anvil Snowboards, and the rest is history. I’ve been in the sporting goods industry ever since.

Any mentors you’d like to acknowledge?

My main mentor is Mike Dowse, president of Wilson Sporting Goods. Mike brought me into Suunto, after finding my resume in a pile of other applicants. He taught me a lot about the budget process, working for a European parent company, and creating a detailed and cohesive go-to-market strategy. When Amer Sports elevated Mike to the position of president of the North American Winter and Outdoor division, he asked me to take over as VP and GM of Suunto North America.

What are some of your favorite perks/aspects of working in outdoor? It’s great working for a company where you have product that people really want and are willing to trade. I’ve made some great lifelong friends in this business; It’s like a high school reunion every six months at OR! Working with professionals who share your same interests makes sales calls and business meetings much more interesting: “Wanna try out our products? I think we’d better go on a hike!”

What are your outdoor bona fides? Too many activities, so little time: surfing, snowboarding, skiing, hiking, mountain biking, road biking, or just taking the family dog for a walk on the trails two blocks from my front door.

Rumor has it you’re a bit of a crack-up even in the office – true? Yes, I absolutely bring it into the workplace. There’s always a time to laugh and a time to get down to business. – it’s the balance of both that keep people engaged, working hard and having fun.

We’ve also been told that you really love kilts… can you expound? Don’t get me started…!

Apparently you were a rock star in college, and your band had a less-than-wholesome name?

Suffice it to say it combines a desert animal with tight pants. Nuf said! I’d love to do a reunion at OR someday, but none of my band mates are in the industry; maybe I can find a few rockers at Timberland. ■

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