OCTOBER 10, 2011
The Weekly Digital Magazine for the Sporting Goods Industry
ce Releva n
Pictured: The YUMI* New for spring. Featuring dynamic support in a stylish sandal. Available in 3 colors, in both men’s and women’s styles.
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Call 1-800-877-3626 to book your orders for 2012 now! *style pictured will be available in Spring 2012.
ISSUE 1141 OCTOBER 10, 2011
Group Publisher Bill Garrels bgarrels@sportsonesource.com 303.997.7302
The Weekly Digital Magazine for the Sporting Goods Industry Editor In Chief James Hartford (704.987.3450 x104) james@sportsonesource.com
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Senior Business Editor Thomas J. Ryan (917.375.4699) tryan@sportsonesource.com
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Creative Director Teresa Hartford Graphic Designer Camila Amortegui Advertising Sales Director Casey Vandenoever (303.997.7302) caseyv@sportsonesource.com Advertising Sales Account Manager Katie O’Donohue (704.987.3450 x110) katieo@sportsonesource.com Circulation & Subscriptions subs@sportsonesource.com Technology Chief Information Officer, Mark Fine VP Research & Development, Gerry Axelrod Manager Database Operations, Cathy Badalamenti
SportsOneSource Publications SGB TEAM Business Sportsman’s Business The B.O.S.S. Report Sports Executive Weekly SGB Update Footwear Business Update Outdoor Business Update Sportsman’s Business Update
NEWS
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NEW BALANCE Sees 15 Percent Growth This Year MOVERS AND SHAKERS UNDER ARMOUR Launches HS Uniforms Giveaway Contest SMITH & WESSON Shedding Perimeter Security Biz NIKE, INC. Building Campus in Shanghai HANESBRANDS To Shutter Gear For Sports Plant CHACO, MERRELL Split Reps REEBOK Teams With Champs Sports On NHL Shop-In-Shops LIFE IS GOOD Festival Raises $1 Million For Kids In Need
Team Business Update SGB Weekly
SportsOneSource Research SportScanInfo OIA VantagePoint SOS Research
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FEATURE
12 OUTDOOR FOUNDATION Youth Outdoor Recreation Participation Report
18 JOB CLASSIFIEDS
DEPARTMENTS
Copyright 2011 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers & contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly by SportsOneSource, LLC, 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450. Send address changes to SGB WEEKLY, 2151 HAWKINS STREET, SUITE 200, CHARLOTTE, NC 28203; 704.987.3450.
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NEWS
NEW BALANCE SEES 15 PERCENT GROWTH THIS YEAR New Balance expects revenues to grow by more than 15 percent globally this year, marking the first time the company has generated double-digit growth since 2004. The company attributed the growth to strength at its U.S. licensed stores, successful product launches and a positive response to its 'Let's Make Excellent Happen' marketing campaign. The gains will help the company grow to a $2 billion company by year-end, New Balance predicted. At the 15 percent growth rate, sales for the current year would reach approximately $2.05 billion worldwide this year, up from $1.78 billion reported by the privatelyheld company for 2010. New Balance said in a statement that its U.S. licensed stores have seen increased year-over-year sales for the past 12 months, including very strong comparative sales growth in the past three months: June (7.2 percent); July (3.5 percent); and August (6.4 percent). It also forecasted continued growth through September. To date, overall licensed store sales have grown 5.7 percent in 2011. "A major part of this success is directly related to our leader partners who own and manage the New Balance stores. They are the ones on the front line making it happen and driving the consumer 4
SGB WEEKLY OCTOBER 10, 2011
experience," said Chris Quinn, executive vice president, sales and retail for New Balance. All 157 licensed New Balance stores in North America, 140 in total, are independently owned and operated. It expects to open 12 more stores in the U.S. this year. The 157 locations excludes its factory outlet stores and its three corporate-owned stores in the U.S. that include locations in Dedham, MA; the Pentagon in Washington, D.C.; and the Experience Store in the Flatiron District in Manhattan. The store at the corner of Fifth Avenue and 20th Street in NYC, features a Mondo running track and a demonstration area where New Balance associates can make shoes to showcase the company’s domestic manufacturing capabilities. Twenty-five percent of its North American footwear shipments are produced at five facilities in New England. Also contributing to this strong performance is the continued success of New Balance's 'Let's Make Excellent Happen' brand campaign, designed to motivate and inspire active consumers to reach a new level of personal performance as well as the strength of key running product launches, including the launch of REVlite, a lightweight
cushioning foam featured in the 890 running shoe, the NB Minimus collection and core running styles which can be replenished quickly because they are manufactured domestically. "Our early read for September is also very positive" added Stephanie Smith, vice president of retail for New Balance. "We have also seen similar strength in sales of running product at our independent specialty accounts and bookings for running product in the specialty channel for the first quarter of 2012 that are up 2 2 percent." The company did not discuss its other brands, which include Dunham, PF Flyers, Aravon, Warrior Sports and Brine. The 15 percent forecast for the current year only accelerates renewed momentum seen in 2010. Last year, worldwide sales, which includes those from licenses and foreign distributors, grew 7.9 percent to $1.78 billion from $1.65 billion recorded in 2009. Sales had been flat in 2009 and 2008. Separately, New Balance's charitable foundation issued a binding pledge of $500,000 last week for naming rights for Gloucester High School's Newell Stadium in Gloucester, MA. The bid, to be paid in 10 annual $50,000 increments, will support a modernization and reconstruction of the stadium and field. The naming rights are expected to lead to rechristening the facility as New Balance Field at Newell Stadium. New Balance's owner, Jim Davis, has a summer home in Gloucester.
NEW BALANCE WORLDWIDE SALES* 1991 $210 million 1992 $221 million 1993 $258 million 1994 $316 million 1995 $380 million 1996 $474 million 1997 $550 million 1998 $630 million 1999 $890 million 2000 $1.1 billion 2001 $1.16 billion 2002 $1.3 billion 2003 $1.3 billion 2004 $1.48 billion 2005 $1.55 billion 2006 $1.55 billion 2007 $1.63 billion 2008 $1.64 billion 2009 $1.65 billion 2010 $1.78 billion
MOVERS & SHAKERS Peter Whitsett, formerly EVP - global merchandising and division president of Golf Galaxy, has left Dick's Sporting Goods, Inc. Whitsett's responsibilities will be realigned under the leadership of Chairman and CEO Ed Stack, and President and COO Joe Schmidt. Chris Licata has been named president of the Tecnica Blizzard divisions of the Tecnica Group. Licata, who formerly held top positions at Salomon and Dynastar/Lange, began working as an advisor to the brands in early November 2010. David A. Laverty resigned from his position as senior vice president for global operations at Callaway Golf Company. Darren Glassman has been named global general manager of RedRam, the merino thermal underwear brand created in 2010 by Icebreaker focusing on the hunt and fish channel. Glassman had been with Icebreaker since September 2008, when he joined as Global General Manager of Socks and Accessories. The Finish Line, Inc. has appointed Sally McKelvey as vice president, strategy for the Finish Line brand. McKelvey previously served as senior director, operations, financial planning and analysis, at 7-Eleven, Inc. J. C. Penney Company, Inc. has named Michael R. Francis president of the company. Francis was most recently a senior executive at Target Corp. Gerber Legendary Blades promoted Corey Maynard to the position of vice president of marketing. HanesBrands, the parent of Champion, Duofold and Gear For Sports, promoted Richard Moss to chief financial officer. McNett, which distributes the Gear Aid, Aquamira and Outgo outdoor brands, has promoted Liz Mathias to vice president of sales.
Source: New Balance *includes estimated sales by joint ventures and distributors
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UNDER ARMOUR LAUNCHES HS UNIFORMS GIVEAWAY CONTEST Under Armour announced the start of a nationwide contest to find its next “Undeniable” high school athletic program to outfit. The grand prize for the school will be custom-designed Under Armour uniforms for their athletic program, a package valued at $140,000. Under Armour currently outfits more than 55 high school teams as part of the company’s “Undeniable” program, launched in 2006. High school football programs are being directed to Under Armour’s Facebook page for registration details. Participating schools will compete to generate the most votes on their school’s individual microsite, which will be housed on the Under Armour Facebook page. Schools will be judged on three criteria: number of votes, completion of various pride challenges and athletic performance. Three high schools will be announced as finalists in early December,
and then asked to submit a short documentary to appear on Under Armour’s Facebook page. The school whose documentary generates the most votes will be declared the winner and receive head-to-toe Under Armour uniforms for some of the school’s athletic teams as well as Under Armour apparel, footwear and accessories. “Under Armour is the brand of the next generation and we strive to invite and engage our audience to participate with the brand in new and meaningful ways,” said Dan Mecchi, Under Armour's director of digital media. “The ‘Undeniable’ program appeals to young athletes that are extremely active in the social sphere and provides them with an opportunity to rally behind their school and start a relationship with the Under Armour brand.”
SMITH & WESSON SHEDDING PERIMETER SECURITY BIZ
Just one week after announcing the head of its firearms division would take the leadership reins for the overall company, Smith & Wesson Holding Corporation is exploring strategic alternatives to divest its perimeter security business to focus on its core firearm business. Newly appointed Smith & Wesson President and CEO James Debney said, "The decision to divest the security solutions division and focus our financial, managerial, and operational resources toward expanding our presence across our firearm market channels is intended to support our long-term growth opportunities and enhance stockholder value." Smith & Wesson's core firearm business accounted for 92.5 percent of its revenue in Q1 of its 2012 fiscal year. 6
SGB WEEKLY OCTOBER 10, 2011
HANESBRANDS TO SHUTTER GEAR FOR SPORTS PLANT
NIKE, INC. BUILDING CAMPUS IN SHANGHAI Nike, Inc. last week confirmed plans to build a company campus in Shanghai, China. The Oregonian newspaper reported that Tim McCabe, director of the local business development group Business Oregon, talked about the company's plans last week during a presentation to a number of area business leaders. The company opened a distribution center in Jiangsu province of China in February to support its manufacturing and expanding consumer business in the region. According to a recent report, Nike is now the leading brand by market share in China besting Adidas and Li Ning, the former number one brand founded by the former Olympic gymnast. The Nike brand generated 11.4 percent of its revenues from the Greater China region in the fiscal 2011 year, according to company reports, up from 10.6 percent in fiscal 2011, with only the Emerging Markets region growing more for the year. The brand tallied over $2.0 billion in sales in the greater China region in the last fiscal year. Nike’s fiscal year runs June through May. The region posted 18.2 percent growth for the fiscal year but posted slower growth in the 2012 first fiscal quarter, marking it as the slowest growing region in the period.
HanesBrands will close a Missouri plant that it acquired a year ago through its $55 million purchase of Gear for Sports. About 125 people work at the plant, whose functions are being moved to a new apparel decorating and screen-print facility in Reynosa, Mexico. The 50,000-square-foot plant Chillicothe, MO, was opened by Gear for Sports in 2001 and is scheduled to close in December. It was used for apparel decorating and screen printing. “We regret the loss of jobs for our HanesBrands employees,” said Craig Peterson, Gear for Sports general manager of operations, finance and administration. “The Chillicothe plant is a well-run operation with a tremendous workforce. This decision is not a reflection on the capabilities and dedication of our employees. We would like to thank them for their contributions over the years.” HanesBrands, which also owns the Champion and Hanes brands, plans to sell the Chillicothe property after it closes. Gear For Sports will continue to operate its apparel embroidery and decoration production facility in Lenexa, KS, to supply the market with graphic apparel ordered with short lead times. Gear for Sports, which produces licensed college and athletic logo sportswear, was purchased by North Carolina-based HanesBrands in November 2010 for $225 million. WEEK 1141 | SGBweekly.com
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NEWS
CHACO, MERRELL SPLIT REPS Chaco and Merrell are reorganizing their sales forces to drive brandspecific growth and enhance service to their retail partners. As Chaco develops its four-season offerings with closed toe footwear, its need for sales support and field services continues to expand. Similarly, Merrell's strong growth across all of its products lines, and especially with its Barefoot collection, demands a higher level of Jim Zwiers, president of Wolverine World focus from a dedicated sales team Wide's Outdoor Group As a result, Chaco has hired a new group of experienced and respected sales agencies to represent Chaco across the United States. Merrell Footwear will retain its current sales force. The Merrell Apparel sales team will be unchanged. "The reorganization of our sales teams is very exciting for both Chaco and Merrell, both of whom have significant momentum in the market," said Jim Zwiers, president of Wolverine World Wide's Outdoor Group that includes the Chaco, Merrell and Patagonia Footwear brands. "While both brands will benefit from this move, the real winners are our retail partners. We're now better positioned than ever to deliver sales service that is truly best-in-class." The following sales agencies will now represent Chaco: Mountain Source (Rockies); Yukon Trading Company (Northwest); Outdoor Resources Group (Mid-Atlantic); Outdoor Sports Marketing (Southeast); Sullivan-Bishop Agency (South Central); Waypoint Sales and Training (Great Lakes); Jim Holton Sales Group, Ltd. (Midwest); and Up East Sales (Northeast). Agencies for the Western territory will be named shortly. The sales team realignment comes as Wolverine sees explosive growth in its Outdoor Group. On October 3, the company reported that the segment's sales climbed 19.9 percent to $145.4 million in its third quarter, led by strength with Merrell in the U.S. and Europe. Merrell's new Barefoot collection, launched in February, is being lauded as the most successful new product introduction in Wolverine's history and continues to build momentum. Merrell is also finding success with its new Origins collection, which features heritage-inspired product harking back to the brand's start 30 years ago. Chaco also turned in strong results in the third quarter as the water sandal brand continues to expand distribution in the U.S., especially with key specialty footwear retailers, and finds a good reception to its newer closed-toe models. 8
SGB WEEKLY OCTOBER 10, 2011
REEBOK TEAMS WITH CHAMPS SPORTS ON NHL SHOP-IN-SHOPS Champs Sports, a division of Foot Locker, has reached an agreement with Reebok to open NHL in-store shops in its over 500 stores. The shop-in-shops is dedicated strictly for NHL/Reebok apparel & headwear. "The launch of the Reebok/NHL Shop-in-Shop further strengthens our positioning in the mall as the premium headto-toe destination for the sport inspired customer," said Vice President of Marketing for Champs Sports Frank Bracken. "We are very excited to launch these shops in key markets heading into the 2011-12 NHL season. The elevated product assortment from Reebok and the marketing programs that we collaborated on with Reebok and the NHL will provide our customers with a totally unique and engaging shopping experience throughout the season and into the chase for the Stanley Cup." Added NHL Director of Merchandise Keith Leach, "As the authentic outfitter of the NHL, Reebok's Sports Licensed Division is thrilled to partner with Champs Sports and the NHL to provide fans with an inspiring NHL retail opportunity. Hockey fans are among the most passionate in sports, and we are happy to provide them with greater accessibility to shop for their favorite NHL team apparel." Champ Sports will jumpstart the program with a sweepstakes contest offering NHL fans a chance to win various prizes. The grand prize is two tickets and accommodations to attend the "2012 Bridgestone NHL Winter Classic" outdoor games in January pitting the New York Rangers against the Philadelphia Flyers in Philadelphia. The NHL and Reebok also operate NHL Powered by Reebok located at 1185 Avenue of the Americas on the corner of 47th Street in New York City.
Life is Good co-founders, Bert and John Jacobs
2011 Life is Good Festival was held the last week of September in Canton, MA
LIFE IS GOOD FESTIVAL RAISES $1 MILLION FOR KIDS IN NEED
Life is Good held a fundraiser in late September and achieved its ambitious goal of raising $1 million to support various Life Is Good charity programs for kids. The Life is Good Festival began last year with acts including Ben Harper, among others. Crowds of 10-to-12,000 attended this year's two-day event on Prowse Farm in Canton, MA featuring a more powerful lineup including Levon Helm, Avett Brothers, Ingrid Michaelson, Michael Franti and Spearhead. "Helping vulnerable children doesn’t need to be painful or heavy," said Bert Jacobs, chief executive optimist of Life is Good. "The Life is Good Festival is a celebration, and we're grateful to everyone who came together to make it happen. Good vibes really can save lives." The Life is Good Kids Foundation is a nonprofit committed to helping children overcome life-threatening challenges such as violence, illness and extreme poverty. Its Playmakers initiative provides innovative training and support to the frontline child care professionals dedicated to helping these children so that all involved lead healthier, more joyful lives. To date, the Life is good Playmakers have trained more than 2,500 Playmakers across the country who have provided joyful, healing play to more than 130,000 children. WEEK 1141 | SGBweekly.com
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FOR INFORMATION CONTACT 704.987.3450 OR SPORTSJOBS@SPORTSONESOURCE.COM 10
SGB WEEKLY OCTOBER 10, 2011
EVERY JOURNEY BEGINS WITH A GREAT JOB. HAVE YOU LANDED YOURS?
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YOUTH OUTDOOR RECREATIONÂ PARTICIPATION REPORT
Participation gains in running, skiing triathlon, trail running, snowboarding, scuba diving, canoeing and climbing helped stabilize youth participation rates in 2010. By Thomas J. Ryan
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SGB WEEKLY OCTOBER 10, 2011
For the first time in recent years, participation among youth ages 6-to-12 remained flat instead of falling in 2010, according to the 2011 Outdoor Recreation Participation Report released by The Outdoor Foundation. In addition, adolescent and young adult participation grew one percentage point. However, while overall participation for girls showed improvement in 2010, participation rates among boys leveled or fell. Overall, the better performance among 6-to-17 years olds was driven by Running (Running/Jogging or Trail Running), where participants grew 13.0 percent to 11.4 million. Several other larger activities also saw healthy gains last year in the 6-to-17 year old group including: Climbing (Sport/Indoor/Boulder), ahead 14.8 percent to 1.58 million participants; Canoeing, rising 16.3 percent to 2.8 million participants; Snowboarding, climbing 8.1 percent to 2.6 million participants; and Skiing (Alpine/Downhill), up 3.9 percent to 5.4 percent to 11.5 million participants. Youth participation in Off-Road Bicycling (Mountain/Non-Paved Surface) increased 7.4 percent to 1.93 million, recovering after losing participants over the prior year. Even more niche sports recording notable gains among 6-to-17 year olds were Triathlon (Traditional/Road) rising to 328,0000 participants in the age group from only 136,000 in 2009, Trail Running, to 676,000 participants from 501,000; and Scuba Diving, 306,000 participants from 277,000 the prior year.
Several major outdoor pursuits showed declines among youth. The biggest decline came in traditional Bicycling (Road/Paved Surface), down 8.9 percent to 12.4 million participants. Other popular outdoor activities seeing declines included Fishing (Fly, Freshwater/Other or Saltwater), off 8.8 percent to 10.3 million participants; Camping (Car, Backyard, or RV), losing 4.4 percent to 10.9 million participants; and Hiking, 2.5 percent to 6.0 million participants. Both Hunting and Skateboarding also showed notable declines in youth participation. Viewed by frequency of participation, the most popular youth activities were Running, Jogging and Trail Running, 88 average outings per runner; Road Biking, Mountain Biking and BMX, 72 average outings per cyclist; Skateboarding, 64 average outings per skateboarder; Training For Road or Off-Road Triathlon, 48 average outings per racer; and Birdwatching, 33 average outings per birder. Those youth who did participate in the outdoors got outside more often. In 2010, youth made 3.04 billion excursions into the outdoors at an average of 98 outings per participant. This is up from 2.68 billion outings and an average of 87 outings per participant in 2009. Although this is an improvement, 37 percent of youth participants take part in an outdoor activity less than twice a month - and that is among only those who consider themselves outdoor participants. For the third year in a row, participation in outdoor recreation among teenage boys ages 13-to-17 remained steady at 66 percent. Unfortunately, participation among boys ages 6-to-12 continued to
slide in 2010, and participation among young men ages 18-to-24 lost last year’s two-point gain, dipping back down to 59 percent. Although girls’ participation in outdoor recreation continues to be lower than boys’, those participation rates showed improvement - or at least leveling - in 2010. Participation rates for girls ages 6-to-17 held steady at 58 percent. Rates increased by one percentage point for 13-to-17 year olds and by five percentage points for 18-to-24 year olds.
OTHER FINDINGS AROUND THE YOUTH MARKET • Youth ages 6-to-12 and adolescents ages 13-to-17 blame school as the number one reason why they are not outside more often; • Youth ages 6-to-17 are motivated to go outside because “outdoor activities are cool;” • Among adults who are current outdoor participants, more than 79 percent reported having physical education classes between the ages of 6 and 12. That compares to just 63 percent of non-outdoor participants; • Despite the time commitments of parenting, adults with children in the house participated in outdoor recreation at a higher rate than adults without children. Parents enjoyed outdoor recreation at a rate of 52 percent, while those without children participated at a rate of 46 percent. Looking at the broader pool (all Americans 6 and older), Running, including Jogging and Trail Running, remained the most popular outdoor activity in 2010 with over 50 million participants and a participation rate of 18 percent of all Americans. The second most popular outdoor activity by participation rate was Freshwater, Saltwater and Fly Fishing, enjoyed by 16 percent of Americans. That was followed by Road Biking, Mountain Biking and BMX, (15 percent of Americans); Car, Backyard and RV Camping, (15 percent); and Hiking, 11 percent. By frequency, the most popular outdoor activities were also Running, Jogging and Trail Running, followed by Road Biking, Mountain Biking and BMX; Skateboarding; Birdwatching and Training for Road or Off-Road Triathlon. The biggest increase in participation came in Triathlon (Traditional/ Road), with participants vaulting 64 percent to 1.98 million.
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SGB WEEKLY OCTOBER 10, 2011
ACTIVITIES
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SEEING STRONG GROWTH IN PARTICIPATION
Boardsailing/Windsurfing, up 43 percent to 1.62 million participants Triathlon (Non-Traditional/Off-Road), ahead 39 percent to 929,000 Kayaking (White Water), up 35 percent to 1.84 million Bicycling (BMX), up 31 percent to 2.37 million Adventure Racing, up 23 percent to 1.34 million Telemarking (Downhill), up 23 percent to 1.82 million Kayaking (Sea/Touring), up 21 percent to 1.77 million Climbing (Traditional/Ice/Mountaineering), up 20 percent to 1.84 million Scuba Diving, up 16 percent to 2.7 million Surfing, climbing up 15 percent to 2.77 million Running/Jogging or Trail Running, up 12 percent to 50.2 million Climbing (Sport/Indoor/Boulder), up 11 percent to 4.8 million Snowshoeing, up 11 percent to 3.8 million Snowboarding, up 10 percent to 8.2 million Overall, most core participation rates either leveled off or grew modestly a marked improvement from the past years’ significant drops
LARGER ACTIVITIES SEEING GAINS Backpacking, Climbing, Skiing, Kayaking, Showshoeing and Shoeboarding while Camping as well as Fishing and Hunting saw participation levels decline. Stand Up Paddling (SUP) saw the most first-time participants among sports. Followed by Triathlon (Traditional/Road), Triathlon (Non-Traditional/Off-Road), Boardsailing/Windsurfing, Kayaking (Sea/Touring), Kayaking (White Water), Climbing (Traditional/Ice/ Mountaineering), Surfing, Adventure Racing, Scuba Diving, Wakeboarding, Kayaking (Recreational), Climbing (Sport/Indoor/Boulder), Rafting and Bicycling (BMX). WEEK 1141 | SGBweekly.com
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ADDITIONAL KEY FINDINGS FROM THE REPORT • 48.6 percent of Americans six and older (137.9 million) participated in outdoor
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recreation last year. Although the percentage of outdoor participants is slightly down from 48.9 percent in 2009, thanks to population growth, the actual number of participants grew by about 100,000 participants. 40 percent of outdoor enthusiasts participated in outdoor activities at least once a week in 2010, and just 24 percent went outside two times per week or more. Gateway activities (fishing, running, camping, bicycling and hiking) continue to engage Americans in the outdoors. Those who participate in gateway activities are more likely to participate in another outdoor activity than they are likely to participate in only one activity. For instance, 88 percent of bikers participate in more than one outdoor activity. Outdoor participants on average rate their fitness levels at 6.4 on a 10-point scale versus 5.1 for non-participants. Participants’ perspectives on their own health was even higher with a rating of 7.5 versus 6.5 for non-participants. Thirty one percent of participants in outdoor recreation exercise vigorously, compared to 8 percent of non-participants. Participation rate among Americans who live in communities with designated walking and biking trails is higher than those without easy access. Americans with walking routes near their homes get outdoors at a rate of 56 percent (104 annual outings on average), compared to a rate of 47 percent (76 annual outings for those without). The participation rate of those with nearby biking routes is 58 percent (111 annual outings), compared to 47 percent (76 annual outings for those without). 60 percent of all outdoor participants spent about the same amount on indoor and outdoor sports and recreation as they had the previous year. Thirty-six percent said they put off spending or spent considerably less and only seven percent reported spending more. In general, outdoor participants spent only slightly more on indoor and outdoor sports and recreation in 2010 than non-outdoor participants. Both outdoor participants and non-outdoor participants cut back on equipment purchases, travel for participation in sports and recreation and pay-to-play fees. 60 percent or more of outdoor enthusiasts ages 18-to-44 use technology to search for information about outdoor recreation. Outdoor participants ages 25-to-44 use technology to search for information about outdoor recreation more often than participants in other age groups. 41 percent of adolescents and 56 percent of young adults say mobile technologies add to their enjoyment of outdoor activities while 26 percent of children say that mobile technologies reduce their enjoyment. Forty-eight percent of adolescents and 52 percent of young adults report sharing their outdoor experiences via mobile technologies. 67 percent of Caucasian children ages 6-to -2 participated in outdoor recreation in 2010, only 48 percent of African American kids in the same age range participated. Still, this was the largest increase for African Americans seen from 2009 to 2010, from 39 percent to 48 percent. Although their participation rate is much lower, African American and Hispanic participants tend to participate more frequently than Caucasians in outdoor activities. Overall, 74 percent of outdoor participants in 2010 were Caucasian.
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SGB WEEKLY OCTOBER 10, 2011
The Outdoor Participation Report is based on an online survey of more than 40,000 Americans ages six and older and covers 114 different outdoor activities. The Outdoor Foundation is a not-for-profit 501(c) (3) established by Outdoor Industry Association to inspire and grow future generations of outdoor enthusiasts. Its vision is to be a driving force behind a massive increase in active outdoor recreation in America. For more information visit www.outdoorfoundation.org
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WEEK 1141 | SGBweekly.com ©2011 Timex Group USA, Inc. TIMEX, TRIATHLON, INDIGLO, RUN TRAINER and HOW FAR WILL YOU TAKE IT? are trademarks of Timex Group B.V. and its subsidiaries. IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation. Used here by permission.
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Job Classifieds TO READ THE FULL JOB DESCRIPTION, PLEASE CLICK ON JOB TITLE
Moving Comfort Product Developer Brooks Sports
Sales Representative Hyper Wear, Inc.
Sales Consultant Harrow Sports
We are a young, high-growth leader in bringing innovative health, fitness and rehab products to market. Our line includes the Hyper Vest® Pro weight vest, SandBell® and SteelBell™ weights. Hyper Wear is looking for experienced independent sales reps with established connections to national and regional health club chains and the military …
Harrow Sports, a manufacturer of sporting goods equipment and apparel, has immediate openings for full-time Sales Consultants in the Southeast Region (FL, GA, TN, NC, SC, VA, AL) to work with customers and prospects. Harrow sells across multiple sales channels - consumers, teams, organizations, specialty stores and large retail - utilizing a team of full-time, in-market sales consultants, outbound sales consultants and independent sales representatives…
The Moving Comfort Product Developer is responsible for women’s active apparel and taking the Moving Comfort global line direction established by Product Management and bringing the product line to fruition, from design brief to final specifications; meeting major development calendar timelines and with the greatest profit margin possible…
Footwear Based - Independent Sales Agent Sole Performance
Account Executive II The Timberland Company
We are seeking experienced Independent Sales Reps with a Footwear focused account base and the drive to break new ground with our EFX Hologram Technology Embedded Insoles with-in their territories. We are a team of passionate, highly motivated, creative and driven individuals, and we are seeking the same of you…
The Account Executive is responsible for representing Timberland PRO with retailers and other prospective customers while developing long-term business relationships. Identifies opportunities in the marketplace to place Timberland PRO footwear through multiple channels of distribution. Creates a service distinction with our retail partners through detailed account planning and a thorough understanding of our customer s business…
Product Manager, Lifestyle & Performance Apparel Eastern Mountain Sports
Apparel Designer I – Outerwear Columbia Sportswear Works closely with Design Director and Merchandiser(s) to design and merchandise an apparel line for assigned categories and projects. Initiates and interprets new product concepts to meet the needs of our consumers, resulting in sales and growth for the company. Presents design concepts including fabrication, style definition, color and features for review by the product creation team. Manages design projects and works with team members to ensure that deadlines are met to reach Company goals…
Golf Rep True Power True Power is looking for well-qualified Golf Reps in several regions across the U.S. who can successfully develop accounts within their assigned territories to spread a rapidly growing brand. Ideal candidates will have established relationships and a proven track record of delivering superior levels of brand-building sales and service with the golf/tennis retailers in their territory…
Requires for Product Manager include, prior management experience in buying performance apparel for retail, web and/or catalog; extensive knowledge of performance apparel; demonstrate line merchandising skills through compelling and cohesive product assortments; solid understanding of retail merchandising, specifically assortment planning allocation/distribution and store/ brand merchandising…
Sales Controller PUMA The Sales Controller aims to measure the financial performance of the wholesale business, with a specific focus in the sales area. This person will act as a key resource for the Sales Group and will work closely with other business controllers. The candidate will be responsible for producing financial information in order to provide input for key decisions in areas like sales forecasting, margin decisions, and assessing the impact of returns, cancels, and markdowns to the gross margin…
EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS? FOR INFORMATION CONTACT 704.987.3450 OR SPORTSJOBS@SPORTSONESOURCE.COM
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SGB WEEKLY AUGUST 29, 2011
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A layered approach to comfort and durability.
Presenting The Apparel Collection, including new CORDURA® Naturalle™ fabrics. Now you’re covered from head to toe. Get comfortable at cordura.com/apparel. © 2011 INVISTA. CORDURA® is a registered trademark of INVISTA for durable fabrics. Property of INVISTA.
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