OCTOBER 24, 2011
The Weekly Digital Magazine for the Sporting Goods Industry
ce Releva n
Pictured: The YUMI* New for spring. Featuring dynamic support in a stylish sandal. Available in 3 colors, in both men’s and women’s styles.
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Call 1-800-877-3626 to book your orders for 2012 now! *style pictured will be available in Spring 2012.
ISSUE 1143 OCTOBER 24, 2011
Group Publisher Bill Garrels bgarrels@sportsonesource.com 303.997.7302
The Weekly Digital Magazine for the Sporting Goods Industry Editor In Chief James Hartford (704.987.3450 x104) james@sportsonesource.com Senior Business Editor Thomas J. Ryan (917.375.4699) tryan@sportsonesource.com
Adidas Adizero F50
Creative Director Teresa Hartford Graphic Designer Camila Amortegui Advertising Sales Director Casey Vandenoever (303.997.7302) caseyv@sportsonesource.com Advertising Sales Account Manager Katie O’Donohue (704.987.3450 x110) katieo@sportsonesource.com Circulation & Subscriptions subs@sportsonesource.com Technology Chief Information Officer, Mark Fine VP Research & Development, Gerry Axelrod Manager Database Operations, Cathy Badalamenti
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NEWS
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THE ADIZERO Rose 2 Hits Chicago CROCS Shares Tumble as Third Quarter Falls Short BURTON To Exhibit At OR Winter Market CONCUSSION-PREVENTION Condemned by Legislators MOVERS AND SHAKERS VF CORP. Lifts Full Year Guidance on Healthy Third Quarter Results AMER SPORTS Americas Centralizes Marketing Structure REEBOK Debut's John Wall's Signature Shoe COLEMAN Moving Top Execs From Wichita To Denver
FEATURE
10 SEPTEMBER OUTDOOR SALES Get Specialty Lift 14 ADIDAS Launches miCoach SPEED_CELL Workout Tracker
18 JOB CLASSIFIEDS
DEPARTMENTS
Copyright 2011 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers & contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly by SportsOneSource, LLC, 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450. Send address changes to SGB WEEKLY, 2151 HAWKINS STREET, SUITE 200, CHARLOTTE, NC 28203; 704.987.3450.
WEEK 1143 | SGBweekly.com
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NEWS
Photos courtesy of Adidas
THE ADIZERO ROSE 2 HITS CHICAGO Derrick Rose, star guard of the Chicago Bulls, met fans last Saturday in Chicago to celebrate the launch of his new Adidas shoe, the adiZero Rose 2. Rose visited the Adidas store on Michigan Ave and Foot Locker on State Street, where he took photos and thanked his supportive followers while introducing his latest Adidas signature shoe. Rose later hit the court at the James Jordan Boys & Girls Club for the “Run with D Rose” event, where lucky Adidas Facebook fans were given the chance to play 3-on-3 with the MVP. Rapper/entertainer Common laced up adiZero Rose 2s and hit the hardwood with DRose and rocked the house with a freestyle rap that brought fans to their feet. DJ Neil Armstrong, DJ Mick Boogie, and DJ Araab Muzik also turned out some beats during the games. 4
SGB WEEKLY OCTOBER 24, 2011
CROCS SHARES TUMBLE AS THIRD QUARTER FALLS SHORT Crocs, Inc. shares fell 43.5 percent last week to close at $15.25 after the company offered reduced third and fourth quarter revenue projections that trailed analysts' estimates and the company’s own previous estimates. Third-quarter profits are now expected to range between 31 to 33 cents a share with sales estimated to range between $273 million and $275 million. In late July, Crocs projected Q3 earnings would reach 40 cents a share on $280 million in revenue. In Q310, EPS reached 28 cents on sales of $215.6 million. In a statement, President and CEO John McCarvel said Crocs' business in Asia had continued to perform well but the Americas region experienced "some softness in our consumer direct channel in kiosk and outlet locations" after a positive response to its spring/summer 2011 product line. Crocs also said that impacted by macro-economic headwinds in Europe, growth in Europe had slowed in Q3 and Q4 and was also reflected in the 2012 spring/summer backlog. For the fourth quarter, Crocs' revenues are expected to grow in the low teen range on a percentage basis. Analysts on average had projected sales to rise 23 percent to $221 million. Backlogs as of September 30 were $297 million, an increase of about 30 percent. At the end of the third quarter 2010, backlogs were up 37 percent.
BURTON TO EXHIBIT AT OR WINTER MARKET Burton Snowboards will exhibit at Outdoor Retailer Winter Market for the first time this January, joining a growing list of action sports lifestyle brands at Winter Market including Dakine, Hurley, Reef, Sanuk, O'Neill, Quiksilver, Von Zipper and others. "Burton is in a great position to benefit from exposure to the active outdoor market OR provides, and to benefit the show itself by attracting retailers from the youth and action sports side of the business," said OR Show Director Kenji Haroutunian. "Consumers are looking for a broad spectrum of brands in traditional outdoor shops. It's part of a natural progression that has been taking place over the past few years. Burton adds a frontcountry lifestyle appeal, which is a great crossover opportunity with OR's buyers." "We're stoked to be hitting the OR show this year, not only to get Burton's products in front of some new eyes, but also to educate dealers on the range and depth of our line," said Greg Dacyshyn, chief creative officer at Burton Snowboards. "We have a ton of incredible product that we think will really stand out in this arena."
CONCUSSION-PREVENTION CONDEMNED BY LEGISLATORS Helmet makers and other makers of protective head equipment were taken to task last week on Capitol Hill for misleading the public in claiming their products reduce concussions. Former athletes, neurologists and a representative from the Committee on Standards for Athletic Equipment (NOCSAE) all told members of the Senate Commerce Committee on Capitol Hill last Wednesday that their claims were not justified by scientific evidence. The hearing focused on the growing number of brain concussions suffered by athletes, particularly in high school, and the questionable marketing of "anti-concussion" or "concussion-reducing" sports equipment. Senator John D. Rockefeller, IV, Democrat from West Virginia and chair of the Senate committee on Commerce, Science and Transportation, in his opening remarks said that "any company that claims" its products "will protect young athletes from concussions is making an empty, unsubstantiated promise." "Nothing is simple about this issue," added Rockefeller. "That's why I find it so disturbing that some sports equipment manufacturers are exploiting our growing concerns about sports concussions." In an interview with SGB Weekly, Bill Sells, SGMA's vice president of government relations, said the hearing was focused more on the cause and effect and the proper treatment of concussions than on the marketing of equipment. "Senators all acknowledged that sports and physical activity are important to the health and development of children, but expressed concern over the rise in the number of reported concussions," Sells said.
He believed the increased reporting of concussions was due to greater awareness among players, coaches, trainers and parents. "What used to be shrugged off as players ‘getting bell rung’ and reentering the game is now taken much more seriously and it should be," he said. One positive recognition by speakers and legislators was that players must be made to realize the limitations of equipment - even as technologically advanced as they have become - to avoid developing a false sense of security and taking unnecessary risks. The likely outcome of the hearing and other similar actions around concussion-prevention, according to Sells, is greater emphasis will be placed on rules, coaching, and improved recognition, proper precautions and treatment of a concussed player. Regulation of the equipment industry is unlikely at this time. Sells said the SGMA strongly believed that helmets produced today are more protective than those manufactured 10 years ago due to technological advances based on a greater knowledge of concussions. At the same time, Sells said that with the greater attention paid to concussion injuries across all sports, manufacturers needed to be prepared for accusations and also needed sound data to support their marketing claims. "Advertising claims that cannot be defended which put players at greater risk will harm the entire industry, lead to additional government interest and potential intervention from regulators like the Federal Trade Commission," said Sells. "This is a bright line between promotion and deception and manufacturers should not cross it." WEEK 1143 | SGBweekly.com
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MOVERS & SHAKERS The Board of Directors of VF Corp. has elected Laura W. Lang to serve as a director. Lang is the global chief executive officer of Digitas. Johnson Outdoors, Inc. appointed Bill Kelly group vice president – Watercraft and Outdoor Gear. Mark Miller has stepped down from K-Swiss. He had been president of K-Swiss' new Youth Division. He was also president of MMA brand FORM Athletics, which he founded and sold to K-Swiss. Cheryl Knopp, an industry veteran who has worked for Mountain Hardwear, Simms Fishing Products, W.L Gore and Arc’teryx, was appointed lead designer for Black Diamond's apparel initiative. Other Black Diamond hires included Ajay Badiga, most recently at Sports Authority, as director of sourcing and development for apparel; and Jeff Nash, former director of material development at The North Face, as VP of engineering support services. Yakima named Steve Harden as senior director of North American sales. Sunice named Denver-based ski-industry veteran Nathan Dopp as VP of sales for Sunice Snow Sports USA. Nikwax hired John Horsnell for sales representation in the Upper Midwest markets. Stile Products, a Los Angeles-based distributor for urban cycling brands Tern Bicycles and BioLogic accessories, has hired Dale Aguas as its North American territory manager.
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SGB WEEKLY OCTOBER 24, 2011
VF CORP. LIFTS FULL YEAR GUIDANCE ON HEALTHY THIRD QUARTER RESULTS VF Corp reported Monday that its third-quarter profit rose a better-than-expected 23.8 percent, helped by the September purchase of Timberland and particularly strong gains from The North Face and Vans. The Greensboro, N.C., company also raised its full-year outlook and increased its dividend 14 percent. Eric Wiseman, VF’s chief executive officer, said on a conference call with analysts, “While we’re all hearing and reading about a tougher economic environment, we have seen little evidence of a slowdown in our business.” Revenues rose 23.3 percent to $2.75 billion in the third quarter ended September 30. Excluding incremental sales from the acquisition of The Timberland Co., organic revenue growth in the quarter was 16 percent. Net income reached $300.7 million, or $2.69 a share, up from $242.8 million, or $2.22 a year ago. Adjusted earnings per share were $2.87, an increase of 29 percent over 2010 levels and well ahead of Wall Street's consensus estimates for $2.57. The Timberland acquisition was accretive to adjusted earnings by 25 cents per share in the quarter. On an organic basis, EPS grew 18 percent to $2.62. Foreign currency translation benefitted earnings by 10 cents per share. Outdoor and Action coalition sales climbed 37.5 percent to $1.44 billion. The gains were driven by strong organic growth of 22 percent and the addition of the Timberland and SmartWool brands, which contributed $163.6 million to revenues. The $2.3 billion acquisition closed on September 13. On a constant currency basis, organic revenue growth internationally rose 28 percent. Most Outdoor & Action Sports brands achieved double-digit growth in the quarter, with the two largest brands – The North Face and Vans – achieving global revenue growth of 22 percent and 25 percent, respectively. Growth for both brands was well-balanced, with strong gains achieved across their wholesale, direct-to-consumer, domestic and international platforms. VF's Kipling outdoor and Napapijri's revenues were up 30 percent and 23 percent, respectively, in the quarter. The Timberland brand saw growth in both the direct-to-consumer and wholesale channels and continued expansion in the Earthkeepers collection across all regions. Operating income for the coalition rose 29.5 percent to $320.9 million. Operating margin was 22.3 percent compared with 23.7 percent in the 2010 quarter, reflecting a negative impact of 120 basis points from acquisition-related expenses. Third quarter operating income included a net benefit from the Timberland acquisition of $22 million, including acquisition-related expenses of $18 million. Excluding Timberland and related acquisition costs, operating income was up 21 percent and the coalition operating margin was 23.5 percent. VF increased its adjusted profit forecast to $8.15 a share, up from $7.50 a share previously and compared to analysts’ consensus target of $7.88 a share. The $8.15 per share includes accretion from Timberland of 55 cents per share, excluding acquisition-related expenses, up from 45 cents per share accretion indicated at the time of acquisition, as well as an increase of 10 cents per share from stronger-than-anticipated organic earnings growth. Acquisition-related expenses are expected to approximate 25 cents per share in 2011, up slightly from the 20 cents per share indicated at the time of acquisition. Total full-year revenues are now expected to rise 22 to 23 percent in 2011, due to continued strong organic growth and the Timberland acquisition. Organic revenue growth is anticipated at approximately 13.5 percent in 2011 above previous guidance for growth of 12 to 13 percent.
COLEMAN MOVING TOP EXECS FROM WICHITA TO DENVER
Coleman Co., Inc. plans a new "leadership center" in Denver and will base 25 key executives there, according to reports from its headquarters in Wichita, KS. The report indicated that it was unsure whether the company was moving its headquarters from Wichita to Colorado. Coleman president and CEO Robert Marcovitch announced Thursday that the departments moving included sales, marketing, creative services such as graphic design and financial support. The Witchita Eagle quoted Robert Marcovitch, Coleman's president and CEO, stating, "We're moving a number of offices and decentralizing some of our offices to Colorado." He said he will have offices in both Colorado and Wichita. Marcovitch says it is easier to recruit top executives to Colorado, and that is where most of Coleman's competition is located. But he did not describe the changes as a move of Coleman's headquarters. "Coleman’s headquarters is in the United States of America, if you ask me," Marcovitch said.
REEBOK DEBUT'S JOHN WALL'S SIGNATURE SHOE
John Wall, the star guard of the Washington Wizards, debuted the new Zig Encore Wall, his first signature shoe for Reebok, at Foot Locker's 34th Street flagship location in Manhattan. He was joined by Funkmaster Flex. The shoe includes a J-Wall logo on the tongue, his signature on the medial side of the right shoe and his motto, “humble and hungry,” on the left shoe. In addition, Reebok will introduce a “J Wall” apparel line, to be sold exclusively at Foot Locker stores nationwide.
AMER SPORTS AMERICAS CENTRALIZES MARKETING STRUCTURE Amer Sports Winter and Outdoor Americas (ASWO) centralized its marketing management structure across all three of its brands - Salomon, Suunto and Atomic - in a bid to gain a more consumer-centric approach. Under the realignment, Courtney Vermaas, previously Suunto USA marketing coordinator, was been promoted to ASWO Outdoor Brand Manager and will lead the USA divisions of Salomon Outdoor (footwear, athletic outdoor apparel and Nordic), and Suunto. Vermaas will manage a soon-to-be-appointed marketing coordinator as well as Sports and Community Marketing Associate Josh Korn. Jordan Judd, formerly marketing director at Atomic USA, adds sales director for Atomic USA to his title. Kathryn Smith, formerly assistant marketing manager at Snow Sports Industries of America, (SIA), was appointed Atomic USA Alpine brand manager. Paul Guimond, most recently Salomon Outdoor brand manager, has become the new ASWO outdoor field and retail marketing manager. Jenny Naftulin will continue as Salomon USA alpine brand manager and will manage Nick Papailiou, USA sports and community marketing associate. "These three strong Amer Sports brands are now able to easily share resources, tools and best practices to ensure our customers that we’re doing everything we can for them,” said Jean-Yves Couput, ASWO marketing director and vice president. "Instead of driving the market by category or brand, we are driving it by customer demands so that our priority is to more effectively answer the needs of the marketplace." WEEK 1143 | SGBweekly.com 7
ball, football and other sports.
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SGB WEEKLY OCTOBER 24, 2011
SEPTEMBER OUTDOOR SALES GET SPECIALTY LIFT By Thomas J. Ryan
September retail sales in the broader retail market were driven by later back-to-school shopping that rolled over from the month of August, and by the arrival of fall weather in many parts of the country, which fueled outerwear and boot sales. Some of the shift in the results from August to September resulted from Hurricane Irene’s untimely arrival in the Mid-Atlantic and Northeast states, which kept people out of the malls on a key weekend in late August. Sales were also driven by bargain hunters, who once again laid in wait for retailers to mark down goods before they sent their children back to school in new apparel and sneakers. According to retail point-of-sale data compiled by SportScanInfo for OIA VantagePoint, Outdoor product sales growth once again outpaced the broader retail market in September, led by double-digit gains in the outdoor specialty channels and the outdoor footwear and outdoor apparel categories. In the five-week month of fiscal September, monthly sales growth for outdoor products topped the year-to-date sales growth trend. According to the International Council of Shopping Center’s monthly tally of 26 major retail chain stores, U.S. comparable chain store sales for fiscal September increased 5.5 percent, the strongest performance since June 2011 (+6.9 percent). Excluding the impact of fuel sales, September sales grew by a still-healthy 4.6 percent.
Some of the upside seen in parts of the country were partially offset by weather and economic pains elsewhere, according to James Hartford, chief market analyst at The SportsOneSource Group. “Irene cut into sales the first week of September through New England and the Southwest continues to deal with the challenges of housing prices, unemployment and drought,” said Hartford. “All in all, it was a pretty balanced month for the outdoor industry in the U.S. in September, although hardgoods sales lagged behind the energy created in footwear and apparel” Outdoor product sales increased 7.1 percent to $897.6 million in the fiscal month of September ending October 1, 2011, pushing the year-todate business up 6.1 percent to $7.0 billion for the eight-month period through fiscal September. September sales growth - driven by a high-teens increase in outdoor footwear sales and a high-single-digit increase in outdoor apparel sales - was tempered by a low-single-digit uptick in outdoor hardgoods sales. Growth in the combined outdoor specialty channels, represented by the Independent Outdoor Specialty and Outdoor Chain Specialty channels, outpaced the overall market by a two-to-one margin for the period. Total sales in the outdoor specialty channels grew 15.9 percent to $266.4 million for the month.
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WEEKLY SALES VARIANCE BY MACRO CATEGORY* FISCAL SEPTEMBER 2011 VS. 2010
*Outdoor product sales in channels tracked by SportScanInfo for OIA VantagePoint
Sales growth for Outdoor Footwear moderated in September from the trends seen over the summer. Retail sales of Outdoor Footwear increased 17.5 percent to $205.3 million for the period in the channels tracked by SportScanInfo for OIA VantagePoint. Very strong sales again came out of the Independent Outdoor Specialty, Mall Retailer and Internet channels on continued energy from the Natural/Minimalist Footwear categories. The Outdoor Chain Specialty channel also posted a double-digit gain for the period. The Mall Specialty retailers and the Internet ate away at the share of outdoor footwear sales at every other channel except Independent Outdoor Specialty in September. Excluding the Natural/Minimalist sub-categories in the Functional Outdoor Footwear and Running categories, Outdoor Footwear sales would have been up just 3.7 percent in September. The Outdoor Apparel business in September got a nice jolt from the resurgent Internet and Outdoor Chain Specialty channels after more modest positive growth trends in August. The Independent Outdoor Specialty channel posted a mid-teens increase for September on the heels of a nearly 20 percent increase in August. Overall retail sales of Outdoor Apparel grew 9.8 percent to $239.0 million for the five-week fiscal month of September ending October 1, 2011 in the channels tracked by SportScanInfo for OIA VantagePoint. The combined outdoor specialty channels, represented by the Independent Outdoor Specialty and Outdoor
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Chain Specialty channels, posted growth of 13.3 percent to $77.0 million for the month. Outdoor Hardgoods sales growth slowed in September after significant growth over the summer, as declines in the Sporting Goods and Internet channels offset strong growth in the outdoor specialty channels. Overall Outdoor Hardgoods sales increased just 1.8 percent to $453.3 million in the five-week fiscal period ending October 1, 2011. The combined outdoor specialty channels, represented by the Independent Outdoor Specialty and Outdoor Chain Specialty channels, saw sales of Outdoor Hardgoods products jump 16.6 percent to $104.7 million in September. The overall Paddlesports business closed the season with sales up in the low-teens for the seven-month paddle season through September. A double-digit increase in the Boats segment was driven by strong double-digit gains in Sit-on-Top Singles, Sit-on-Top Sporting Boats and Recreational Kayaks. Stand-Up Paddling posted the highest growth rate of the major categories, but off of a much smaller base of business. “Looking forward,” said Hartford, “the politicians and media may be talking about the economy, but in the outdoor industry, it’s the weather. The season ahead may be looking brighter even as the weather looks to be a replay of last year’s La Niña. Ugly weather can bring a prettier picture in outdoor retail.” ■
SPEED_CELL WORK OUT TRACKER Adidas Unveils The miCoach SPEED_CELL By Thomas J. Ryan
Adidas on Tuesday unveiled the miCoach SPEED_CELL, bringing the data-monitoring capabilities of Adidas' miCoach Pacer for runners in a hyper-advanced way to the court and fields of play. The device – which sits inside the shoe’s outsole – promises to be the first device to capture lateral, backward as well as forward motion to measure key performance metrics including speed, acceleration, stamina and distance travelled during practice and competition. Initially, the product will be offered for soccer and running, beginning in December. It will be extended next year to basketball in February, tennis in March, and American football in May. The company introduced the technology at an event on October 25 in New York. On hand for the event were Mark Verstegen, trainer and president of Athletes' Performance, the training institute for elite athletes; and 14
SGB WEEKLY OCTOBER 24, 2011
The miCoach SPEED_CELL captures information from motion in every direction and measures key performance metrics including speed, distance and time during practice and competition.
Adidas Innovation Team Senior Innovation Director Christian DiBenedetto unveils the miCoach SPEED_CELL and adizero F50 at a launch event in New York.
Christian DiBenedetto, senior innovation director, Adidas Innovation Team. Greg Jones, rookie linebacker for the New York Giants, and Juan Pablo Angel, a Colombian footballer who currently plays for Chivas USA in Major League Soccer, participated in drills featuring the gear. “Understanding individual performance data is one of the best ways to improve your game,” said Verstegen. “For the first time, amateur athletes can have access to the performance tracking and analysis technology available to professional athletes.” In an interview with SGB Weekly, Simon Drabble, director of interactive technology for Adidas, said that previous data tracking technologies – including the miCoach Pacer first introduced in January 2010 as well as performance monitoring technologies from Nike and Garmin – have been primarily been targeted at cardio or pace-based training for runners. On these types of devices, speed and distance data is transmitted to a third device such as a PC or smartphone. With the miCoach SPEED-CELL, an accelerometer inside the device measures 360 degree movement to track multiple additional stats, including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play. "Whereas before we have only been able to measure inline running going forward, now we have the opportunity to measure speed and
distance sideways, backwards - all angles," said Drabble. "That's a major step forward in bringing this technology to the field of play." The on-board memory stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC. Once miCoach SPEED_CELL stats are uploaded, players through miCoach.com can evaluate their performance. For instance, data points show how much time on the playing field amounted to "idle time" versus "active time." Comparing with past performances indicates whether progress is being made. A personalized coaching program can also be designed specifically for their training needs on micoach.com. "It provides a breakdown of how active you were in terms of whether you were walking, jogging, running or sprinting," said Drabble. "It can tell you the total distance you covered and how much of that distance was at high intensity and high-intensive distance is a key part of understanding a player's performance. We also coach them to be fitter and more aerobically developed for the kind of performance they have on the field of play." The player can also share the data points on Facebook and see how they stack up in their city, county, state, nationally and compare their stats to star athletes, including Adidas' athletes such as Lionel Messi of FC Barcelona. "Once you get the data about each and every game, you get a WEEK 1143 | SGBweekly.com
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AT ADIDAS LAUNCH EVENT IN NYC ON OCTOBER 25TH... 1. Chivas USA Forward Juan Pablo Angel Demos the Adidas miCoach SPEED_ CELL 2. Adidas Innovation Team Senior Innovation Director Christian DiBenedetto details the miCoach SPEED_CELL
3. Athletes Performance Founder Mark Verstegen and New York Giants Linebacker Greg Jones demo the Adidas miCoach SPEED_CELL
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better understanding of the player's playing style and we're also able to coach them further down the line into being more prepared for the exertions of their particular style of play, whether that be in soccer, basketball, tennis or American football," said Drabble. Finally, the miCoach SPEED_CELL contains a virtual gaming component. Through a series of apps, athletes can set up an avatar of themselves and then play 3-on-3 against the miCoach game or against their friends online. The avatar is based in the data collected from their performance on the field or in training. "We're taking real life experiences and combining it with the form of virtual reality gaming for all of the key sports," said Drabble. "We'll have that data visualization and game-play functionality. So beyond monitoring and understanding your performance, the virtual game experience presents another way for an athlete to compare and share information with friends through the mi16
SGB WEEKLY OCTOBER 24, 2011
Coach platform and social networks and really be active with the data from a comparison point of view." Drabble added that the main challenge for Adidas' designers was to ensure the miCoach SPEED_CELL – a thumb-sized insert – wouldn’t add much weight to the shoe and wouldn't impair the shoe's functionality. The adizero F50 soccer shoe, the first soccer cleat available with the unique cavity in the outsole, still weighs in at 5.3 ounces, which Adidas said makes it the lightest soccer shoe available. The miCoach SPEED_CELL will retail for $69.99 and will be available December 1 along with the upgraded adizero F50 soccer shoe. The device also comes with a clip that can be attached to laces for running with any shoe. Drabble said that because of potential injury and the likelihood that the device will be damaged, storing miCoach SPEED_CELL in the cavity of a shoe is required for soccer, basket-
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Job Classifieds TO READ THE FULL JOB DESCRIPTION, PLEASE CLICK ON JOB TITLE
National Director of Wholesale Sales – North America Life Is Good, Inc. This sales executive will lead the wholesale business sales strategy and execution of long term growth plans for Life Is Good North America. This will include the planning and execution of go to market sales strategies in line with overall brand positioning for LIG’s wholesale sales…
Independent Sales Agencies / Representatives Rocky Brands, Inc.
Team Services Manager New Era Cap
Rocky Brands, Inc. has excellent opportunities available for Independent Sales Agencies / Representatives who will represent our fast growing lines of work and outdoor hunting apparel. Three territories available: New York/New England, Carolinas/Virginias, Tennessee/Florida/Georgia/Alabama…
The role of the Team Services Manager is to assist in the management of direct club relationships with New Era’s various On-Field licenses. The Team Services Manager reports to the Senior Manager, Team Services Manager and is accountable for delivering premium service...
Product Manager Superfeet Worldwide
17 Field Sales Reps for U.S. & Canada New Balance
Media Relations Manager Easton-Bell SportsOneSource
Our Product Manager position is a senior, critical role at Superfeet Worldwide reporting directly to the Vice President of Marketing. As a sales-driven company, Superfeet depends on the availability of premium products featuring the best in innovative shape & design, utilizing the latest technological materials available and responsible for providing these products in a timely fashion…
New Balance recently announced the creation of Drydock Footwear, an independent company focused on accelerating the growth of the company’s two casual-comfort footwear brands; Aravon and Dunham, as well as creating Cob Hill, a contemporary comfort line. We are looking for 17 Field Sales Reps to cover the U.S. and Canada. A track record of hitting sales and profitability goals are a must…
The Manager of Media Relations for Riddell Sports will be responsible for developing and executing proactive and reactive external communications, media relations and social media strategies aimed at positioning the Riddell brand and its products as technologically advanced and innovative. The position will be the key point of contact for traditional news media and will seize opportunities to drive key messages through online media…
Marketing Coordinator Woolrich, Inc.
Product Manager – Channel Optimization Life Is Good, Inc.
Key responsibilities of this highly visible position include assisting with local and national marketing initiatives including sales contests, in-store promotions, event sponsorships, analyzing effectiveness of marketing programs, ensuring consistency of brand image, supporting local and national sales team and building brand awareness in wholesale and retail markets. Additional responsibilities include tracking department budget…
The Product Manager, Channel Optimization, manages the product and merchandising aspects of all Themed, Special Make-up, GNS, and Replenishment Programs. This position collaborates with Sales and Design to create product groupings that are presented to customers across all channels of distribution (wholesale, retail, and online). The Product Manager, Channel Optimization, will handle both apparel and accessory product development and execution as required each season, and will manage the costing, timing, and all sampling and production milestones in conjunction with their Product and Sourcing colleagues…
Jr. Merchandising Manager – Accessories Spyder Active Sports
The Jr. Merchandising Manager for Spyder’s Accessory collection will be the category expert and champion the assigned consumer within Spyder. Responsible for running the “business” of the Hats, Gloves and T-Neck categories. The Jr. Merchandising Manager will report to the Director of Merchandising and on a daily basis work with Product Development, Design, Raw Materials, Logistics, Sales and Marketing. The Jr. Merchandising Manager must be the motivator, organizer, leader, and idea generator for the team and category…
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SGB WEEKLY AUGUST 29, 2011
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