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Group Publisher Editor In Chief James Hartford james@sportsonesource.com 704.987.3450
ISSUE 1237 September 10, 2012
Senior Business Editor Thomas J. Ryan tryan@sportsonesource.com 917.375.4699 Contributing Editors Aaron H. Bible, Fernando J. Delgado, Charlie Lunan, Matt Powell
The Weekly Digital Magazine for the Sporting Goods Industry
Creative Director Teresa Hartford teresa@sportsonesource.com 704.987.3450 (x105) Graphic Designers Camila Amortegui camila@sportsonesource.com 704.987.3450 (x103) Sebastian Restrepo sebastian@sportsonesource.com Advertising Sales Account Manager / Northeast Buz Keenan buz@sportsonesource.com 201.887.5112 Advertising Sales Account Managers / Midwest Barry Kingwill & Jim Kingwill bkingwill@sportsonesource.com jkingwill@sportsonesource.com 847.537.9196 Advertising Sales Account Manager / Southeast Katie O'Donohue katieo@sportsonesource.com 828.244.3043 Circulation & Subscriptions Subs@sportsonesource.com
SportsOneSource Publications Print Magazine: SGB, SGB Performance Digital Magazines: SGB Weekly, TEAM Business Digital Newsletters: The B.O.S.S. Report Sports Executive Weekly News Updates: SGB, Footwear Business, Outdoor Business, Sportsman’s Business, TEAM Business
SportsOneSource Research SportScanInfo, OIA VantagePoint, SOS Research
2012 SGB RETAIL TOP 100
P.8
SGB MAGAZINE PRESENTS THE LEADING RETAIL POWER PLAYS IN THE U.S. SPORTING GOODS INDUSTRY DEPARTMENTS
42 INDUSTRY CALENDAR 2151 Hawkins Street • Suite 200 • Charlotte • NC • 28203 t. 704-987-3450 • f. 704-987-3455 www.SportsOneSource.com Copyright 2012 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published monthly by SportsOneSource, LLC, 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450. Send address changes to SGB WEEKLY , 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Walmart Dick's sporting goods target Bass pro shops academy sports + outdoors cabela's amazon.COM THE sports authority nike foot locker rei l.l. bean famous footwear kohl's finish line j.c. penney gander mountain ebay lululemon athletica champs sports costco journeys shoe show macy's marmaxx (t.j. Maxx/marshalls)
26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51
Big 5 sporting goods sportsman's warehouse pacific sunwear shoe carnival sears lids hibbett sports sam's club modell's sporting goods west marine payless shoesource nordstrom zumiez ross stores footaction eastbay dunham's sports kmart tilly's orvis under armour zappos golfsmith skechers crocs sport chalet
52 bsn sports (sports supply) 53 The sportsman's guide 54 bob's stores 55 dsw 56 meijer 57 backcountry.com 58 vans 59 adidas 60 edwin watts golf shops 61 dillards 62 scheels 63 sierra trading post 64 play it again sports 65 jimmy jazz 66 shopko stores 67 reebok 68 eastern mountain sports 69 the walking company 70 golf galaxy 71 puma 72 new balance 73 specialty stores venture 74 olympia sports 75 mc sports
76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100
rack room dtlr The north face sports endeavors, inc. (eurosport) bj's wholesale club shiekh shoes the bon ton stores converse fleet feet quiksilver fred meyer gym source athleta road runner sports retail concepts The athlete's foot city sports stage stores lucy paragon sports sneakervilla christy sports dr. jay ron jon surf shop pro image sports
The SportsOneSource Group and SGB magazine
are pleased to present the 2012 SGB Retail Top 100 Report outlining the leading retail power players in the U.S. sporting goods industry. Much has changed over the years as the big continue to get bigger and the Internet plays a bigger role in everyday purchases across all categories of business. Now, mobile and social also play an increasingly important role in consumers’ shopping behaviors. Tie it all together in one cohesive and comprehensive experience for the consumer and a retailer has an omni-channel strategy. This report provides a look at the top-line results for the country’s top 100 sellers of sporting goods,regardless of channel. Look for the December issue of SGB for the top-line results for the bi-annual Where America Shops study presented by The SportsOneSource Group. The study provides an in-depth look at where, why and how consumers are shopping for sporting goods, footwear and apparel. It may just provide a sneak peek at the retailers that will comprise the SGB Retail Top 100 in the years ahead. For more information, contact The SportsOneSource Group at 704.987.3450
1. WALMART Total 2011 Sales: $8.8 billion (Athletic Only) Total 2010 Sales: $8.6 billion (Athletic Only) Comparable Stores Sales Change: +0.3% (Companywide) 2011 Sales (Online): n/a 2011 Number of Stores: 3,868 2011 Store Openings: 70 2011 Square Footage: 626.7 million Key Executives: Michael T. Duke, President & CEO; William Simon, EVP, President & CEO of Walmart U.S. Contact Information: 702 SW 8th Street, Bentonville, AK 72716; 800.925.6278; walmart.com Employees: 1.4 million (U.S. only, including Sam's Club) Insider Information: WalMart is the largest retailer of sporting hardgoods in the nation, carrying a wide range of ball sports, hunting and fishing, bicycle and other gear. Top brands include Callaway, CCM, Champion, Coleman, Garmin, Huffy, Magellan, MacGregor, Nike, Razor, Riddell, Schwinn, Swiss Gear, TaylorMade, TiTech, Wenzel and Wilson. Its private label brands include Ozark Trail (camping), White Stag (apparel), and it also sells some camping and athletic soft goods under the Disney and Starter licensed brands.
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2. DICK'S SPORTING GOODS
3. TARGET
Total 2011 Sales: $5.2 billion (excludes Golf Galaxy) Total 2010 Sales: $4.9 billion (excludes Golf Galaxy) Comparable Store Sales Change: +2.0% (Dick's Sporting Goods chain) 2011 Sales (Online): Approximately 4% of total sales 2011 Number of Stores: 480 2011 Store Openings: 36 (Dick’s Sporting Goods chain) 2011 Square Footage: 26.3 million (Dick’s Sporting Goods chain) Key Executives: Edward Stack, Chairman & CEO; Joseph Schmidt, President & COO; Timothy Kullman, EVP Finance, Administration & CFO; John Duken, EVP, Global Merchandising; David Mosse, SVP, General Counsel & Corporate Secretary. Contact Information: 345 Court Street, Coraopolis, PA 15108; 724.273.3400; dickssportinggoods.com Employees: 10,400 full-time, 18,000 part-time Insider Information: In its second quarter, new store productivity at Dick's Sporting Goods stores reached 102.2 percent, compared to 95 percent in the second quarter last year. It expects to open 38 new Dick's Sporting Goods stores this year and relocate five. By the end of the year, it expects to have approximately 170 shared service footwear decks, 170 Nike Fieldhouse shops, 90 Under Armour AllAmerican shops and 10 Under Amour Blue Chip shops. It also expects to have 13 North Face “super” shop-in-shops by the end of the third quarter along with about 70 smaller North Face shops. It recently opened a True Runner run specialty concept store in the Shadyside section of Pittsburgh and expects to open a second in an undisclosed location by the end of the year. Building out e-commerce and adding mobile functionality remain priorities going forward.
Total 2011 Sales: $4.1 billion (Athletic Only) Total 2010 Sales: $4.0 billion (Athletic Only) Comparable Store Sales Change: +3.0% 2011 Sales (Online): n/a 2011 Number of Stores: 1,763 2011 Store Openings: 21 2011 Square Footage: 235.7 million Key Executives: Gregg Steinhafel, Chairman, President & CEO; Kathryn Tesija, EVP Merchandising; Tina Schiel, EVP Stores Contact Information: 1000 Nicollet Mall, Minneapolis, MN, 55403; 612.304.6073; target.com Employees: 365,000 Insider Information: Target put a renewed emphasis on low prices to compete against Wal-Mart in the downturn while launching an ambitious expansion of its food departments. In athletics, Target’s successful C9 by Champion and Converse One Star collections have joined the Shaun White footwear and apparel collection. Other action sports stars signed to endorsement deals by Target include Paul Rodriguez, Mat Hoffman, Kolohe Andino, Carissa Moore, Nate Adams, Kevin Robinson, Simon Dumont, Alex Prochazka and Ryan Dungey. Other athletic labels include Mossimo, Worth, Pro Spirit, Cherokee and Logo Athletic. It also licenses the Eddie Bauer name for outdoor products.
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4. BASS PRO SHOPS Total 2011 Sales: $3.2 billion Total 2010 Sales: $3 billion Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 58 2011 Store Openings: 2 2011 Square Footage: 42,000 to 300,000 average Key Executives: Johnny Morris, Founder; Jim Hagale, President; Stan Lippleman, VP Marketing Contact Information: 2500 East Kearney, Springfield, MO 65898; 417.873.5000; basspro.com Employees: 16,000+ Insider Information: Bass Pro continues to open two to three of its mega-stores a year. Openings include Colorado Springs, CO by summer 2013, Little Rock, AR by Christmas 2013, Bridgeport, CT by Christmas 2013; and Bristol, TN in late 2013 or spring 2014. They will have over 113 million people visiting 58 stores across America and Canada this year; the average customer stays 2 1/2 hours and drives an average distance of 50+ miles. Bass Pro also operates the American Rod & Gun wholesale division, Tracker Marine Group and resort properties.
5. ACADEMY SPORTS + OUTDOORS 6. CABELA'S
7. AMAZON.COM
Total 2011 Sales: $3 billion Total 2010 Sales: $2.7 billion Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 140 2011 Store Openings: Opened 12, relocated 2, expanded 1 2011 Square Footage: 65,000 average Key Executives: Rodney Faldyn, CEO & President; Robert Frennea, EVP & GMM; Ken Attaway, EVP Operations; Michael Arnett, Executive VP & CFO Contact Information: 1800 N. Mason Road, Katy, TX, 77449; 281.646.5200; academy.com Employees: 17,000+ Insider Information: Private equity giant Kohlberg, Kravis, Roberts & Co. in August 2011 completed its acquisition of Academy Sports in a move expected to jettison the chain's growth beyond the 11 southern states where it currently conducts business. Sixty percent of its stores are in its home state of Texas. With the sale, Rodney Faldyn, president, added the title of CEO, replacing David Gochman. The Gochman family, which founded Academy as a San Antonio tire shop in 1938, retained a minority interest. It expects to open at least 15 stores in 2012.
Total 2011 Sales: $2.4 billion (Athletic Only, Excludes Zappos) Total 2010 Sales: $1.7 billion (Athletic Only, Excludes Zappos) Comparable Store Sales Change: n/a 2011 Sales (Online): $2.4 billion (Athletic Only) 2011 Number of Stores: n/a 2011 Store Openings: n/a 2011 Square Footage: n/a Key Executives: Jeff Bezo, President, CEO & Chairman Contact Information: 1200 12th Avenue South, Suite 1200, Seattle, WA 98144; 206.266.1000; amazon.com Employees: 33,700 Insider Information: Amazon.com has recently been finding its strongest growth in its newer Services businesses, which includes its online marketplace for third-party merchants and its cloud computing business Amazon Web Services. These newer businesses are more profitable than Amazon's retail operations, so as they become a larger part of the company, overall profit margins will grow. The company is also opening 18 warehouses across the country this year to improve delivery.
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Total 2011 Sales: $2.81 billion Total 2010 Sales: $2.63 billion Comparable Store Sales Change: +2.8% 2011 Sales (Online): n/a 2011 Number of Stores: 34 stores (32 in 23 states and two in Canada) 2011 Store Openings: 3 2011 Square Footage: 4.7 million Key Executives: Thomas Millner, President & CEO; Ralph Castner, EVP & CFO; Brian Linneman, EVP, Chief Merchandising Officer; Charles Baldwin, EVP & Chief Administrative Officer; Joseph Friebe, EVP, President & CEO of World’s Foremost Bank; Scott Williams, EVP & Chief Marketing & E-commerce Officer Contact Information: One Cabelas Drive, Sidney, NE 69160; 308.254.5505; cabelas.com Employees: 14,800 (6,700 full time) Insider Information: Stores were opened in 2011 in Allen, TX, Springfield, OR, and Edmonton, Alberta. Five new next-generation stores are opening in 2012 in Wichita, KS, Tulalip, WA, Saskatoon, Saskatchewan, Rogers, AK, and Charleston, WV. The hunt and fish megastore also announced plans to test several Outpost Stores, which will be a smaller store format of approximately 40,000 square feet to match markets with less than 250,000 people. Its first Outpost Store will open in early October in Union Gap, WA. Expansion plans for 2013 call for locations in Columbus, OH, Louisville, KY, and Grandville, MI. The first stores in Virginia and Delaware will open in 2014.
8. THE SPORTS AUTHORITY Total 2011 Sales: $2.2 billion Total 2010 Sales: $2.65 billion Comparable Store Sales Change: 5% 2011 Sales (Online): $60 million 2011 Number of Stores: 450 2011 Store Openings: 0 2011 Square Footage: 19.5 million Key Executives: Darrell Webb CEO (Interim); Tom Hendrickson CFO & CAO Contact Information: 1050 West Hampden Avenue, Englewood, CO 80110; 303.200.5050; thesportsauthority.com; saelite.com Employees: 15,100 Insider Information: Former Jo-Ann Stores CEO Darrell Webb took over as interim CEO in August 2011 following the exit of David Campisi. The first S.A. Elite, its smaller performance sports concept, will open late summer on the East Coast with locations in Columbia, MD and Westbury, NY. It currently operates seven in California, Colorado and Illinois. This past June, Sports Authority launched its first-ever customer rewards program, The League, which offers members 5 percent back on their total point balances of 100 points or more earned quarterly.
9. NIKE Total 2011 Sales: $2.2 billion Total 2010 Sales: $1.8 billion Comparable Store Sale Change: 25% 2011 Sales (Online): $375 million 2011 Number of Stores: 184 (156 factory, 20 Nike stores, 8 NikeTowns) 2011 Store Openings: 14 2011 Square Footage: 2.5 million Key Executives: Phil Knight, Chairman of the Board; Mark Parker, President & CEO; Charles D. Denson, President Nike Brand; Jeanne Jackson, President Direct to Consumer Contact Information: One Bowerman Drive, Beaverton, OR 97005; 503.671.6453; nike.com Employees: 33,000 Insider Information: In May 2010, Nike said it would invest as much as $550 million to add between 250 and 300 Nike brand retail stores worldwide through 2015. In a shift away from its large-scale Niketown format, most of the stores will range between 3,000 and 6,000 square feet and focus on key categories such as running or soccer. The strategy also includes a format called “brand experience� - a larger, 12,000to 20,000-square-foot store that includes products in as many as six to eight different sports categories.
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10. FOOT LOCKER
11. REI
12. L.L. BEAN
Total 2011 Sales: $1.8 billion Total 2010 Sales: $1.9 billion Comparable Store Sales Change: +5% 2011 Sales (Online): See Eastbay 2011 Number of Stores: 1133 Foot Locker, 331 Lady Foot Locker, 289 Kids Foot Locker 2011 Store Openings: 78 2011 Square Footage: 59.3 million Key Executives: Ken Hicks, Chairman of the Board, President & CEO; Richard Johnson, EVP & Chief Operating Officer Contact Information: 112 W. 34th Street, New York, NY 10120; 212.720.3700; footlocker-inc.com Employees: n/a Insider Information: Management’s overall companywide initiatives for 2012 include creating a clear customer focus to drive performance in core athletic banners; make its stores and internet sites more exciting and relevant places to shop and buy; deliver exceptional growth in high-potential business segments; aggressively pursue brand expansion opportunities; increase the productivity of all of its assets; and build on its retail team.
Total 2011 Sales: $1.8 billion Total 2010 Sales: $1.66 billion Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 122 2011 Store Openings: 8 2011 Square Footage: 3.6 million Key Executives: Sally Jewell, President & CEO; Brian Unmacht, EVP; Eric Artz, CFO; Tim Spangler, SVP Retail Contact Information: 6750 S. 228th Street, Kent, WA 98032; 253.395.3780; rei.com Employees: 11,000 Insider Information: The nation’s largest retail co-op opened eight stores in 2011. Five were located on the East Coast, including Paramus, NJ; New York City; and Greenville, NC. REI’s SoHo store in the iconic Puck Building in Manhattan serves as a keystone for the six Tri-State locations in New York, New Jersey and Connecticut. Other new stores opened in 2011 were in Dublin and Santa Barbara, CA, and Olympia, WA. Five stores are set to open this year, including Indianapolis, IN; Cincinnati, OH; San Antonio, TX; Medford, OR; and Woodbridge, VA. The company will also relocate its Cary, NC store to a larger location.
Total 2011 Sales: $1.52 billion Total 2010 Sales: $1.44 billion Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 37 (U.S.), 26 full-price stores, 11 outlets 2011 Store Openings: 3 2011 Square Footage: n/a Key Executives: Leon Gorman, Chariman; Chris McCormick, President & CEO; Tom Armstrong, SVP & Chief Merchandising Officer; Steve Fuller, SVP & Chief Marketing Officer Contact Information: 15 Casco Street, Freeport, ME 04033; 207.865.4761; llbean.com Employees: 4,500 Insider Information: To celebrate its 100th anniversary, a Bootmobile - a mobile version of its iconic first product measuring 13 feet high and 20 feet long - is touring major cities to spread the love of the outdoors. Also in honor of its anniversary, the company has made donations of nearly $3 million to organizations that engage young people and their families in outdoor recreation. The three stores opened in 2011 include King of Prussia, PA; Yonkers, NY; and Paramus, NJ. Its newest store opened in June in Danbury, CT, and represented its 18th store outside the state of Maine. It also operates 20 stores and outlets in Japan and 57 in China.
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13. FAMOUS FOOTWEAR Total 2011 sales: $1.46 billion Total 2010 sales: $1.49 billion Comparable Store Sales Change: -0.5% 2011 Sales (Online): +2.5% of total sales 2011 Number of Stores: 1,089 2011 Store Openings: 49 2011 Square Footage: 7.5 billion Key Executives: Rick Ausick, President; Marty Fink, SVP Stores & Merchandise Planning; Will Smith, SVP Marketing; Tim Meyer, SVP Finance Contact Information: 8300 Maryland Avenue, Saint Louis, MO 63105; 314.854.3060; famousfootwear.com Employees: 8,300 Insider Information: In 2011 Famous Footwear rebalanced the business after rising and falling as a leading toning shoe provider. With added emphasis on performance athletic and in particular lightweight running, FF began to get the product and brand impact in line with what customers were looking for. On the operational side, underperforming stores were closed at an accelerated rate and new stores were opened on a more selective basis for improved space productivity and operating profit in 2012. Additionally, after extensive market research was completed, the company is moving to a new customer promise that will be grounded in offering famous brands in an easy shopping experience for the family.
14. KOHL'S
15. FINISH LINE
16. J.C. PENNEY
Total 2011 Sales: $1.45 billion (Athletic Only) Total 2010 Sales: $1.4 billion (Athletic Only) Comparable Store Sales Change: +0.5% 2011 Sales (Online): $70 million (Athletic Only) 2011 Number of Stores: 1,127 2011 Store Openings: 40 2011 Square Footage: 82.2 million Key Executives: Kevin Mansell, Chairman, President & CEO; Don Brennan, Chief Merchandising Officer; John Worthington, Chief Administrative Officer; Peggy Eskenasi, Senior Executive Vice President ContactInformation: N56 W17000 Ridgewood Drive, Menomonee Falls, WI 53051; 262.703.7000; kohls.com Employees: 142,000 (30,000 full time) Insider Information: Kohl's recent strategy has been to drop prices and bring in exclusive lines like those from Jennifer Lopez, Marc Anthony and Rock & Republic. But the moderate department store operator has been hurt as overly cautious merchandise inventory management earlier this year led to shortages for popular items. Kohl's also struggled earlier this year when shoppers balked at its reduced discounts on its less expensive items. Management recently stated that inventory levels are back in shape for the fall season. In sports, the big hit among its private labels has been the Tony Hawk apparel and footwear collection designed in partnership with Quicksilver. Other exclusive athletic labels include Chaps, Fila Sport and Sonoma. Among the national brands, Kohl's claims to be the largest U.S. retailer of Columbia Sportswear product. Other core athletic labels are Reebok, New Balance, Adidas and Vans.
Total 2011 Sales: $1.37 billion Total 2010 Sales: $1.23 billion Comparable Store Sales Change: +9.2% 2011 Sales (Online): $144 million 2011 Number of Stores: 656 2011 Store Openings: Acquired 18 new stores (Running Specialty Group) opened 5 stores (4 Finish Line,1 Running Specialty) and closed 31 (Finish Line). 2011 Square Footage: 3.5 million Key Executives: Glenn Lyon, Chairman & CEO; Steve Schneider, President & COO; Sam Sato, President Finish Line Brand; Ed Wilhelm, EVP & CFO; Mike Marchetti, EVP Store Operations; George Sanders, EVP Real Estate & Store Development; Mark Landau, EVP Chief Business Development Officer; Chris Ladd, EVP Chief Digital Officer Contact Information: 3308 North Mitthoeffer Road, Indianapolis, IN 46235; 317.899.1022; finishline.com Employees: 11,000 + Insider Information: Last year, Finish Line set a goal to become the dominant player in the run specialty channel with its acquisition of The Running Company stores and its partnership with Gart Capital Partners. But that was dwarfed by its announcement that it was ramping up capital investments to total between $80 million and $90 million in its current fiscal year - up significantly from the $29 million invested in fiscal 2012 - to transform the company into a leading omni-channel retailer. Investments will be made in digital business and in-store technology.
Total 2011 Sales: $1.25 billion (Athletic Only) Total 2010 Sales: $1.2 billion (Athletic Only) Comparable Store Sales Change: +0.2% 2011 Sales (Online): $105 million (Athletic Only) 2011 Number of Stores: 1,102 2011 Store Openings: Opened 2, closed 7 2011 Square Footage: 111.2 million Key Executives: Ron Johnson, CEO; Mike Kramer, COO; Tim Nichols, EVP, JC Penney Stores; Kristen Blum, Chief Technology Officer; Liz Sweney, Chief Merchant; Laurie Beja Miller, EVP The Square Contact Information: 6501 Legacy Drive, Plano, TX 75024; 972.431.1000; jcpenney.com Employees: 159,000 Insider Information: Since taking over as CEO last November, Ron Johnson has implemented a whirlwind of changes, including doing away with coupons, eliminating traditional sales and building more branded boutiques within stores in a radical move to reinvent the department store model. Johnson formerly ran Apple’s retail network. But consumers haven’t so far responded well to the changes, particularly the no-coupon policy, with comparable store sales tumbling 21.7 percent in the second quarter and 18.9 percent in the first. Its major sports brands include Nike and Adidas as well as its private labels Xersion, SJB Active and Simply for Sports. SEPTEMBER 10, 2012 | SGBWeekly.com
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17. GANDER MOUNTAIN Total 2011 Sales: $1.1 billion Total 2010 Sales: $1.1 billion Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 114 2011 Store Openings: 1 2011 Square Footage: 6.8 million Key Executives: David Pratt, CEO; Michael Owens, EVP & COO; Eric Jacobsen, EVP, General Counsel & Secretary Contact Information: 180 East Fifth Street, Suite 1300, Saint Paul, MN 55101; 651.325.4300 gandermountain.com Employees: 5,600 Insider Information: Gander Mountain, which went private in early 2010, has so far announced openings in Opelika, AL, Lafayette, IN, Florence, AL, Morrisville, NC and Valdosta, GA in 2012. The store in Valdosta is a smaller concept at 52,000 square feet that is expected to serve as a model to reach small-to-mid size markets across the country. Some of its superstores reach 80,000 square feet. In 2011, it opened its first Gun World location, a 30,000-square-foot concept described as the “ultimate gun store.”
18. eBAY Total 2011 Sales: $1.1 billion (Athletic Only) Total 2010 Sales: $1.0 billion (Athletic Only) Comparable Store Sales Change: n/a 2011 Sales (Online): $785 million (Athletic Only) 2011 Number of Stores: n/a 2011 Store Openings: 0 2011 Square Footage: n/a Key Executives: John Donahoe, President & CEO Contact Information: 2145 Hamilton Avenue, San Jose, CA 95125; 408.376.7400; ebay.com Employees: 27,770 (18,720 in the U.S.) Insider Information: eBay is less a retailer than a technology platform that helps other people sell, but it has been a major channel for sporting goods. In fact, after years of being sued by luxury brands for allegedly selling counterfeit and gray market goods on its platform, eBay is shifting its model toward helping retailers reach consumers no matter where they are. Its footprint in the sporting goods industry grew significantly in 2011 when it paid $2.4 billion to acquire most of GSI Commerce, including the parts that handle online sales for Adidas, Eastern Mountain Sports, The Sports Authority, Major League Baseball and the NFL. In 2011, the company began testing a local shopping tab on eBay search results, showing buyers the availability of items at stores in their local area in addition to eBay listings. 16 SGBWeekly.com | SEPTEMBER 10, 2012
19. LULULEMON ATHLETICA Total 2011 Sales: $1 billion Total 2010 Sales: $711.7 million Comparable Store Sales Change: +22% 2011 Sales (Online): $110 million 2011 Number of Stores: 155, including 108 in the U.S. 2011 Store Openings: 41, including 30 in the U.S. 2011 Square Footage: 494,000 Key Executives: Christine Day, CEO; John Currie, CFO; Sheree Waterson, EVP & Chief Product Officer; Delaney Schweitzer, EVP Retail Operations North America Contact Information: 1818 Cornwell Avenue, Vancouver, BC, Canada V6J 1C7; 604.732.6124; lululemon.com Employees: 5,807 (2,869 in the U.S.) Insider Information: Lululemon may still be best known for its yoga pants, but this vertically integrated apparel company’s stunning comps growth is increasingly coming from new lines aimed at men, urban cycling, running and dancing. The company's tactic of sending employees into new markets months ahead of opening stores to identify and equip key influencers at local yoga studios and gyms has enabled it to turn new stores profitable in months. In 2010, average sales per square foot reached $2,004 - not surprising given that its men’s basic T-shirt sells for $48. Lululemon has set its sights on becoming the world’s number-one athletic brand for women.
20. CHAMP SPORTS
21. COSTCO
22. JOURNEYS
Total 2011 Sales: $1 billion Total 2010 Sales: $915 million Comparable Store Sales Change: +9% 2011 Sales (Online): (See Eastbay) 2011 Number of Stores: 533 2011 Store Openings: 6 2011 Square Footage: 2.85 million Key Executives: Ken Hicks, Chairman of the Board, President & CEO, Foot Locker, Inc.; Bryon Milburn, President & CEO, Champs Sports Contact Information: 112 W. 34th Street, New York, NY 10120; 212.720.3700; footlocker-inc.com, champssports.com Employees: n/a Insider Information: Sporting the tagline, "We Know Game," Champs Sports’ differentiates itself from other mall-based stores by presenting complete product assortments in a select number of sporting activities. In its second quarter, Champs Sports’ comps increased in the teens on top of last year's similar result, for a two-year stacked result of more than 30 percent. A Champs prototype initially opened in Florida has been expanded to 11 test stores to determine if the strong results will work in other parts of the country.
Total 2011 Sales: $955 million (Athletic Only) Total 2010 Sales: $840 million (Athletic Only) Comparable Store Sales Change: +7% (in the U.S.) 2011 Sales (Online): n/a 2011 Number of Stores: 598 (433 in the U.S.) 2011 Store Openings: 6 (4 in the U.S.) 2011 Square Footage: 62.1 million in the U.S. Key Executives: W. Craig Jelinek, President & COO; Richard Galanti, EVP & CFO; John McKay, EVP & COO Northern and Midwest Division; Dennis Zook, EVP & COO Southwest and Mexico Division; Joseph Portera, EVP & COO Eastern and Canadian Division Contact Information: 999 Lake Drive, Issaquah, WA 98027; 425.313.8100; costco.com Employees: 164,000 (92,000 full-time, 72,000 part-time) Insider Information: As one of North America's three giant warehouse club chains, Costco prides itself on finding its members the best deals, even if that means buying from unauthorized gray market sources - a tactic that has earned rebukes and even law suits from more than a few premium specialty brands. Its typical 143,000-square-foot warehouse carries 3,900 SKUs. The company has slowed store expansion in the U. S. and is now looking more to Mexico and Canada for growth.
Total 2011 Sales: $940 million Total 2010 Sales: $815 million Comparable Store Sales Change: 15% 2011 Sales (Online): $90 million 2011 Number of Stores: 1017 2011 Store Openings: 0 2011 Square Footage: 1.92 million Key Executives: Jim Estepa, President & CEO; Mario Gallione, Chief Merchandising Officer; Rob Taylor, COO; Mike Sypert, SVP Sales; Tim Baxter, CFO; Collin Temple, Managing Director; Rebecca Bowman, SVP Development & Training; Kari Irons, VP Marketing Contact Information: 1415 Murfreesboro Road, Nashville, TN 37217; 615.367.7000; genesco.com, journeys.com, journeyskidz.com, undergroundbyjourneys.com Employees: 10,000 Insider Information: Journeys' position as the number-one specialty footwear retailer for teens has been further solidified by the ongoing fashion shift away from athletic toward more casual footwear combined with another strong boot cycle which played into the changed strength during the holiday selling season. These trends, along with the continued strength of skate, are further distinguishing Journeys from its mall-based competition.
23. SHOE SHOW Total 2011 Sales: $940 million Total 2010 Sales: $908 million Comparable Store Sales Change: +2.45% 2011 Sales (Online): $750,000 2011 Number of Stores: 1,115 2011 Store Openings: 20 2011 Square Footage: n/a Key Executives: Robert B. Tucker, President & CEO; Lisa Tucker, GMM; Jack van der Poel, CFO; Len Rutherford, VP Operations; Kirk Krull, VP Real Estate Contact Information: 2201 Trinity Church Road, Concord, NC 28025; 704.782.4143; shoedept.com Employees: 9,000 Insider Information: This family-footwear chain, which operates the Shoe Show, Shoe Dept. and Burlington Shoes chains, invested $25 million to build a 5.2-megawatt solar farm at its headquarters in Concord. Providing enough electricity to power 650 homes, it ranks as the largest rooftop solar project in North Carolina and the 2nd largest rooftop solar system in the U.S. The nation's largest private shoe retailer was also awarded New Balance’s 2011 Retailer of the Year. For 2012, the company has scheduled 75 store remodels, signed 60 leases, and is working to launch a new website. SEPTEMBER 10, 2012 | SGBWeekly.com
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24. MACY'S Total 2011 Sales: $925 million (Athletic Only) Total 2010 Sales: $875 million (Athletic Only) Comparable Store Sales Change: +5.3% 2011 Sales (Online): n/a 2011 Number of Stores: 842 2011 Store Openings: Opened 4, closed 12 2011 Square Footage: 151.9 million Key Executives: Terry Lundgren, Chairman, President & CEO; Thomas Cole, Chief Administraive Officer; Jeffrey Gennette, Chief Merchandising Officer; Julie Greiner, Chief Merchandise Planning Officer; Tim Adams, Chief Private Brands Officer; Michael Gould, Chairman & CEO, Bloomingdale’s Contact Information: 7 West 7th Street, Cincinnati, OH 45202; 513.579.7000; macysinc.com, bloomingdales.com, macys.com Employees: 171,000 Insider Information: The department store giant continues to benefit from its My Macy’s Localization program. Rolled out nationally in mid-2011, its 69 My Macy’s districts enables merchants to tailor the merchandise assortment and shopping experience in each Macy’s location. Also helping boost sales and traffic has been an aggressive omni-channel push integrating stores, Internet and mobile devices as well as its MAGIC Selling store associates training program.
27. SPORTSMAN'S WAREHOUSE Total 2011 Sales: $900 million Total 2010 Sales: $850 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 28 2011 Store Openings: 2 2011 Square Footage: 40,000 average Key Executives: John Schaefer, CEO; Kevan Talbot, CFO; Karen Seaman, Chief Marketing Officer Contact Information: 7035 South 185, Midvale, UT 84047; 801.304.4304; sportsmanswarehouse.com Employees: 1,800 Insider Information: The hunt & fish megastore filed for bankruptcy protection in early 2011 and closed 43 stores around the country. It emerged by mid-2011 and has opened five new locations in the past several years, bringing its total to 32 nationwide by the end of 2011. In many cases, it’s reopening in cities they previously left. In the current year, stores have opened in Las Vegas; Redding CA; Roanoke, VA; and Nampa, ID.
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25. MARMAXX
26. BIG 5 SPORTING GOODS
Total 2011 Sales: $920 million (Athletic Only) Total 2010 Sales: $840 million (Athletic Only) Comparable Store Sales Change: +5% 2011 Sales (Online): n/a 2011 Number of Stores: 1,867 (983, T.J. Maxx; 884, Marshalls) 2011 Store Openings: 60 (T.J. Maxx); 54 (Marshalls) 2011 Square Footage: 44.9 million Key Executives: Carol Meyrowitz, CEO; Ernie Herrman, President; Scott Goldenberg, CFO Contact Information: 770 Cochituate Road, Framingham, MA 01701; 508.390.1000; tjx.com, tjmaxx. com, marshalls.com Employees: 168,000 Insider Information: The off-pricer expects to open approximately 85 new Marmaxx stores in the current year. Sales last year were driven by dresses, men’s, shoes and accessories. By region, Florida and the Southwest saw the strongest gains.
Total 2011 Sales: $902 million Total 2010 Sales: $895 million Comparable Store Sales Change: +1% 2011 Sales (Online): n/a 2011 Number of Stores: 406 2011 Store Openings: 8 2011 Square Footage: 4.5 million Key Executives: Steven Miller, President & CEO; Bud Clark, SVP Buying; Richard Johnson, EVP; Barry Emerson, SVP & CFO Contact Information: 2525 East El Segundo Blvd., El Segundo, CA 90245; 310.536.0611; big5sportinggoods.com Employees: 8,800 Insider Information: Big 5 continues to gain significant advantages in making opportunistic buys of vendor overstock and close-out merchandise because of its strong vendor relationships, purchasing volume and rapid decision-making process. Vendor over-stock and closeout merchandise typically represent approximately seven percent of its net sales.
(T.J. MAX/MARSHALLS)
28. PACIFIC SUNWEAR
29. SHOE CARNIVAL
30. SEARS
Total 2011 Sales: $834 million Total 2010 Sales: $837 million Comparable Store Sales Change: - 0.6% 2011 Sales (Online): $50 millon 2011 Number of Stores: 733 2011 Store Openings: Closed 119 2011 Square Footage: 2.9 million Key Executives: Gary Schoenfield, President & CEO; Michael Kaplan, SVP & CFO; Charles Mescher, SVP Men’s Merchandising; Christine Lee, SVPWomen’s Merchandising Contact Information: 3450 E. Miraloma Avenue, Anaheim, CA 92806; 714.414.4000; pacificsunwear.com Employees: 9,100 (6,400 part time) Insider Information: PacSun has closed 38 stores in 2008, 40 in 2011, 44 in 2010 and 119 in 2011. For 2012, it plans to close 100 to 120 locations. By the end of 2013, management expects $10 million to $15 million in cash on its balance sheet due to the corresponding reduction in inventory associated with such store closings. To better reach its 18- to 24-year-old core audience, Pacific Sunwear this summer introduced a “Golden Stage of Mind” campaign, celebrating all things California. An accompanying GSOM website features a Google Maps integration of the entire state of California that features postings supplied by an army of brand ambassadors and digital correspondents highlighting the state’s most interesting and inspiring locales.
Total 2011 Sales: $762.5 million Total 2010 Sales: $739.2 million Comparable Store Sales Change: +0.7% 2011 Sales (Online): $5 million 2011 Number of Stores: 327 2011 Store Openings: Opened 17, closed 4 2011 Square Footage: 3.6 million Key Executives: J. Wayne Weaver, Chairman; Mark Lemond, President & CEO; Kerry Jackson, EVP, CFO & Treasurer; Clifton Sifford, EVP & GMM; Timothy Baker, EVP Store Operations Contact Information: 7500 E. Columbia Street Evansville, IN 47715; 812.867.6471; shoecarnival.com Employees: 4,500 Insider Information: Shoe Carnival intends to accelerate its store growth in fiscal 2012 with a projection of 30 new store openings and 10 relocations. The Company paid its first-ever quarterly cash dividend on July 16, 2012.
Total 2011 Sales: $760 million (Athletic Only, U.S.) Total 2010 Sales: $780 million (Athletic Only, U.S.) Comparable Store Sales Change: -3% 2011 Sales (Online): n/a 2011 Number of Stores: 2205 (867 full-line stores, 1,338 specialty stores) 2011 Store Openings: Closed 27 full-line stores, opened 73 specialty stores 2011 Square Footage: Full-line stores average 134,000 square feet Key Executives: Eddie Lampert, Chairman; Lou D’Ambrosio, President & CEO; Ronald Boire, EVP, Chief Merchandising Officer & President, Sears and Kmart Formats; W. Bruce Johnson, EVP Off-Mall Business; Robert Schriesheim, EVP & CFO Contact Information: 3333 Beverly Road, Hoffman Estates, IL 60179; 847.286.2500; sears.com Employees: 264,000 (Sears Holdings U.S.) Insider Information: Last December, Sears said it would close up to 120 stores after struggling through another difficult holiday season. In February, it announced plans to spin off its Hometown and Outlet stores as well as some hardware stores into a separate publicly traded companies to boost liquidity. In May, Sears said it was investing heavily in improving the customer experience with changes such as improved displays and iPads for sales staff to research products and help customers check out wherever they are in the store.
31. LIDS Total 2011 Sales: $755 million Total 2010 Sales: $ 625 million Comparable Store Sales Change: +12% 2011 Sales (Online): $75 million 2011 Number of Stores: 1,002 2011 Store Openings: 17 2011 Square Footage: 1.08 million Key Executives: Ken Kocher, President; Scott Molander, COO; Glenn Campbell, EVP; Matt Geske, EVP; Clyde Roenbeck, EVP; Rick Cramer, CFO; Carla Rodecap, Sr. Director; Tony DeFrench, Sr. Director Contact Information: 7555 Woodland Drive, Indianapolis, IN 46278; 317.333.5102; genesco.com, lids. com; lids.ca, lidsteamsports.com Employees: 6,500 Insider Information: LIDS has made several acquisitions during fiscal 2011 and began integrating its LIDS hat stores, its larger footprint fan stores and LIDS Team Sports in order to take full advantage of the synergies and cross-selling opportunities within the group.
SEPTEMBER 10, 2012 | SGBWeekly.com
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32. HIBBETT SPORTS
33. SAM'S CLUB
34. MODELL'S SPORTING GOODS 35. WEST MARINE
Total 2011 Sales: $733 million Total 2010 Sales: $665 million Comparable Store Sales Change: +7% 2011 Sales (Online): n/a 2011 Number of Stores: 835 2011 Store Openings: 34 2011 Square Footage: 4 million Key Executives: Mickey Newsome, COB; Jeff Rosenthal, President & CEO; Scott Bowman, CFO; Cathy Pryor, SVP Operations; Becky Jones, SVP Merchandise ContactInformation: 451 Industrial Lane, Birmingham, AL 35211; 205.942.4292; hibbett.com Employees: 6,700 Insider Information: Hibbett expects to open 55 to 60 new stores, expand approximately 15 high-performing stores, and close approximately 18 stores in Fiscal 2013. Management remains confident it can reach up to 1,300 stores in its current 26-state area, but also believes its small-town model works across all states.
Total 2011 Sales: $720 million (Athletic Only) Total 2010 Sales: $665 million (Athletic Only) Comparable Store Sales Change: +8.4% (Chainwide) 2011 Sales (Online): n/a 2011 Number of Stores: 611 2011 Store Openings: 2 2011 Square Footage: 82 million Key Executives: Rosalind Brewer, EVP, President & CEO Contact Information: 2101 SE Simple Savings Drive, Bentonville, AR 72716; 479.277.7000; samsclub.com Employees: 100,000+ (U.S. only) Insider Information: This warehouse club, owned by Wal-Mart Stores Inc., sells everything from surf boards to ball sports and stocks a good assortment of coaching gear. Wal-Mart plans to open nine new Sam’s Clubs in 2012 and relocate or expand six other clubs. The first Sam’s Club opened in Midwest City, OK in 1983.
Total 2011 Sales: $680 million Total 2010 Sales: $668 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 147 2011 Store Openings: Opened 4, closed 1 2011 Square Footage: 10,000 to 30,000 average Key Executives: Mitchell Modell, President & CEO; Daniel Sheehan, COO, Eric Spiel, CFO & Executive VP; Doug Epstein, VP Real Estate & General Counsel, Charles Castaneda, EVP Planning & Allocation Contact Information: 498 7th Avenue, 20th Floor, New York, NY 10018; 212.822.1000; modells.com Employees: n/a Insider Information: In March 2012, Modell’s opened four stores in Brooklyn, NY, Fresh Meadow, NY, and Paterson and Wayne, NJ. In April, Daniel Sheehan, former SVP and chief information officer of Dunkin' Donuts, was appointed COO. In July, Modell's unveiled a mobile component to its MVP loyalty program.
20 SGBWeekly.com | SEPTEMBER 10, 2012
Total 2011 Sales: $643.4 million Total 2010 Sales: $622.8 million Comparable Store Sales Change: +2.3 % 2011 Sales (Online): n/a 2011 Number of Stores: 319 2011 Store Openings: Opened 6, closed 14 2011 Square Footage: 2.7 million Key Executives: Geoff Eisenberg, President & CEO; Tom Moran, CFO; Bruce Edwards, EVP Stores, Port Supply & Direct-to-Consumer; Ron Japinga, EVP Merchandising, Replenishment & Logistics Contact Information: 500 Westridge Drive, Watsonville, CA 95076; 831.728.2700; westmarine.com Employees: 4,043 (1,863 full-time, 2,180 part-time) Insider Information: In May, the largest specialty retailer of boating supplies and accessories announced that Matt Hyde would succeed Geoff Eisenberg as president and CEO. Hyde was EVP at REI, responsible for the company’s stores, direct-to-consumer/e-commerce, marketing and real estate. Eisenberg had previously announced his intention to step down once a successor was found.
36. PAYLESS SHOESOURCE Total 2011 Sales: $621 million (Athletic Only) Total 2010 Sales: $663.7 million (Athletic Only) Comparable Store Sales change: - 3.6% Chainwide 2011 Sales (Online): $33 million (Athletic Only) 2011 Number of Stores: 3,499 (U.S.) 2011 Store Openings: Closed 295 2011 Square Footage: 11.2 million Key Executives: LuAnn Via, President & CEO; Michele Bergerac, SVP & GMM, Women’s & Accessories; Robert Bruennig, SVP & GMM, Men’s, Kid’s and Athletics; Vincent DeSantis, SVP & Chief Marketing Officer; Philip Vostrejs, Division SVP, Merchandise Planning and Distribution Contact Information: 3231 Southeast Sixth Avenue, Topeka, KS 66607; 785.233.5171; payless.com Employees: 21,616 Insider Information: In late August, shareholders of Collective Brands, the parent of Payless, approved the sale of the company for more than $1.3 billion. Under the agreement, Blum Capital and Golden Gate will jointly acquire Payless and Collective Licensing International, a brand development and licensing company. Also as part of the deal, Wolverine Worldwide acquired Collective's Performance + Lifestyle Group, which includes the wholesale and retail operations of the Sperry Top-Sider, Saucony, Stride Rite and Keds brands.
37. NORDSTROM
38. ZUMIEZ
Total 2011 Sales: $610 million(Athletic Only) Total 2010 Sales: $540 million (Athletic Only) Comparable Store Sales Change: +7.2% 2011 Sales (Online): n/a 2011 Number of Stores: 225 (116 Nordstrom full-line; 105 Nordstrom Rack; 2 Jeffrey; 1 Treasure&Bond, and 1 Last Chance) 2011 Store Openings: 3 Nordstrom full-line, 18 Nordstrom Rack 2011 Square Footage: 24.7 million Key Executives: Blake Nordstrom, President; Peter Nordstrom, EVP & President, Merchandising; Erik Nordstrom, EVP & President of Stores; Scott Meden, EVP & GMM Shoes; Margaret Myers, EVP & GMM Accessories & Women’s Specialized Division; David Witman, EVP & GMM Menswear. Contact Information: 1617 Sixth Avenue, Seattle, WA 98101; 206.628.2111; nordstrom.com Employees: 56,500 Insider Information: Nordstrom has been benefiting from updating its inventory program in fall 2011 to allow for shared inventory across all its Nordstrom full-line stores and website, allowing it to fulfill online orders from any full-line store or from its fulfillment center. For 2012, it plans to open one Nordstrom full-price store and 12 Nordstrom Rack stores. The company remains one of the few chains outside the sporting goods channel to carry the Under Armour brand. Other core athletic labels include The North Face, Lacoste, Nike, Bobby Jones, Tommy Bahama and Cutter & Buck.
Total 2011 Sales: $555.9 million Total 2010 Sales: $478.8 million 2011 Comparable Store Sales Change: +8.7% 2011 Sales (Online): n/a 2011 Number of Stores: 444 2011 Store Openings: Opened 45, closed 1 2011 Square Footage: 1.2 million (2,900 sq. ft. average) Key Executives: Richard Brooks, CEO; Thomas Campion, Chairman; Trevor Lang, CFO & Secretary; Lynn Kilbourne, President & General Merchandising Officer Contact Information: 6300 Merrill Creek Pkwy, Suite B, Everett, WA 98203; 425.551.1500; zumiez.com Employees: 4,680 (1,350 full-time, 3,330 part-time) Insider Information: The action sports retailer plans to open 50 stores in 2012. In July, Zumiez agreed to acquire Blue Tomato, the operator of one of Europe's largest action sports e-commerce groups. Zumiez focuses on action sports lifestyle centered on activities including skateboarding, surfing, snowboarding, BMX and motocross.
SEPTEMBER 10, 2012 | SGBWeekly.com
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39. ROSS STORES Total 2011 Sales: $500 million (Athletic Only) Total 2010 Sales: $460 million (Athletic Only) Comparable Store Sales Change: 5% 2011 Sales (Online): n/a 2011 Number of Stores: 1,125 (1,037 Ross Dress for Less, 88 dd’s Discounts) 2011 Store Openings: 80 (59 Ross, 21 dd’s Discounts) 2011 Square Footage: 26.1 million Key Executives: Michael Balmuth, Vice Chairman & CEO; James Fassio, President & Chief Development Officer; Michael O’Sullivan, President & COO; Lisa Panatton, Group Executive VP Merchandising; John Call, Group SVP & CFO Contact Information: 4440 Rosewood Drive, Pleasanton, CA 94588; 925.965.4400; rossstores.com Employees: 53,900 Insider Information: In 2011, the apparel and home fashions off-pricer marked its entry into the Midwest region with 12 Ross stores in the greater Chicago area. Recent results have benefited from further investments in its merchant organization to enable it to find bargains. Improved planning and allocation systems and processes have also allowed it to reduce average in-store inventories by 40 percent over the last four years. Packaway accounted for 49 percent of total inventories at the close of last year.
40. FOOTACTION
41. EASTBAY
42. DUNHAM'S SPORTS
Total 2011 Sales: $475 million Total 2010 Sales: $500 million Comparable Store Sales Change: 0% 2011 Sales (Online): (See Eastbay) 2011 Number of Stores: 292 2011 Store Openings: 16 2011 Square Footage: 1.35 million Key Executives: Ken Hicks, Chairman of the Board, President & CEO, Foot Locker, Inc.; Richard Johnson, EVP & COO Contact Information: 112 W. 34th Street, New York, NY 10120; 212.720.3700; footlocker-inc.com, footaction.com Employees: n/a Insider Information: Footaction differentiates itself from other mall stores through its focus on urban style. Foot Locker Inc. acquired Footaction in 2004.
Total 2011 Sales: $450 million Total 2010 Sales: $375 million Comparable Store Sales Change: n/a 2011 Sales (Online): $450 million 2011 Number of Stores: 1 2011 Store Openings: 0 2011 Square Footage: n/a Key Executives: Ken Hicks, Chairman of the Board, President & CEO, Foot Locker, Inc.; Dowe Tillema, President & CEO, Footlocker.com/Eastbay/CCS Contact Information: 112 W. 34th Street, New York, NY 10120; 212.720.3700; footlocker-inc.com, eastbay.com Employees: 1,500 Insider Information: Internet sales increased by 21 percent to $450 million, as compared with 2010 reflecting a strong sales performance through the company's store banner websites, which benefited from improved functionality and more compelling product assortments. Catalog sales decreased as a result of the continuing trend of customers browsing and selecting products through its catalogs and then making their purchases via the Internet. The company drove traffic to its websites by adding customer engagement features such as the Eastbay Athlete Resource Center, a destination for athletes to compare themselves to elite competitors and see suggested drills and exercises to close the gap.
Total 2011 Sales: $445 million Total 2010 Sales: $410 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 179 2011 Store Openings: 15 2011 Square Footage: 30,000 to 35,000 average Key Executives: Jeff Lynn, CEO; Ken Meehan, President; Steve Sander, Executive VP Operations; Marshall Sosne, Executive VP Supply Chain Management; David Stockmeyer, VP & GMM; John Palmer, Senior VP; Al Blazek, VP & CFO; John Oehler, VP Marketing Contact Information: 5000 Dixie Hwy, Waterford, MI 48329; 248.674.4991; dunhamssports.com Employees: n/a Insider Information: Dunham’s continues to focus on instore shop presentations with a mix of brand and category focus. Many of Dunham’s larger stores run as high as 65,000 square feet and feature expanded running footwear, tennis, fitness and golf departments. Last year marked Dunham’s entry into Missouri and Tennessee. It plans to open 15 to 20 stores in 2012.
22 SGBWeekly.com | SEPTEMBER 10, 2012
43. KMART
44. TILLY'S
45. ORVIS
Total 2011 Sales: $410 million (Athletic Only) Total 2010 Sales: $420 million (Athletic Only) Comparable Store Sales Change: - 1.4% 2011 Sales (Online): n/a 2011 Number of Stores: 1,305 (1,279 discount stores, 26 Super Centers) 2011 Store Openings: 0 opened, closed 2 2011 Square Footage: Discount stores average 93,000 square feet; Super Centers average 168,000 Key Executives: Eddie Lampert, Chairman; Lou D’Ambrosio, President & CEO; Ronald Boire, EVP, President & CMO Sears and Kmart Formats; W. Bruce Johnson, EVP Off-Mall Business; Robert Schriesheim, EVP & CFO Contact Information: 3333 Beverly Road, Hoffman Estates, IL 60179; 847.286.2500; sears.com Employees: 264,000 (Sears Holdings U.S.) Insider Information: Ten Kmart stores were closed in the second quarter while 14 Sears Essentials/Grand stores were converted to the Kmart format. Kmart’s comps eroded 4.7 percent in the second quarter, impacted by price compression in consumer electronics.
Total 2011 Sales: $400.6 million Total 2010 Sales: $332.6 million Comparable Store Sales Change: +10.7% 2011 Sales (Online): $44 million 2011 Number of Stores: 140 2011 Store Openings: Opened 16, closed 1 2011 Square Footage: 7,800 average Key Executives: Hezy Shaked, Co-Founder, Chief Strategy Officer & Chairman; Daniel Griesemer, President & CEO; Bill Langsdorf, SVP & CFO; Debbie Anker-Morris, VP & GMM Contact Information: 10 Whatney, Irvine, CA 92618; 949.609.5599; tillys.com Employees: 3,600 (including 2,600 part-time) Insider Information: The action sports retailer filed for an initial public offering in July 2011 and finally went public in May 2012. The store’s core consumers include teens and young adults that participate in action sports and identify with the West Coast and action sports lifestyle. Core brands include Billabong, Element, Hurley, Levi’s, LRG, Neff, RVCA, Uggs, and Volcom as well as proprietary brands such as RSQ and Full Tilt. Expansion plans call for at least 21 net new stores in 2012 with continued openings at an annual rate of approximately 15 percent for the next several years thereafter.
Total 2011 Sales: $400 million Total 2010 Sales: $380 million Comparable Store Sales: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 83 (60 U.S., 23 U.K.) 2011 Store Openings: 3 2011 Square Footage: n/a Key Executives: Leigh "Perk" Perkins, Vice Chairman Contact Information: 178 Conservation Way, Sunderland, VT 05250; 802.362.1300; orvis.com Employees: 1,500 to 1,700 (seasonal) Insider Information: The nation's oldest mail-order company, known as the "800-pound gorilla” of fly fishing, opened three stores in 2011, in Boulder, CO, West Nyack, NY, and Yonkers, NY. In June 2012 it opened a store in Woodbridge, VA. Orvis and the National Outdoor Leadership School have been partners for the past 15 years and Orvis has raised in excess of $10 million for a wide variety of conservation programs, from Kodiak Island, AK to the Florida Everglades, the Mountain Gorillas of Rwanda and the great Coral Triangle of the South Pacific, and in dozens of vital fisheries through America and the world.
46. UNDER ARMOUR Total 2011 Sales: $400 million Total 2010 Sales: $250 million Comparable Store Sales Change: 15% 2011 Sales (Online): $120 million 2011 Number of Stores: 85 2011 Store Openings: 27 2011 Square Footage: 435,000 Key Executives: Kevin Plank, CEO and Chairman; Kip Fulks, COO; Brad Dickerson, CFO; Matt Mirchin, SVP Brand & Sports Marketing Contact Information: 1020 Hull Street, Baltimore, MD 21230; 410.454.6428; underarmour.com Employees: 4,000 Insider Information: In 2011 Under Armour launched a new apparel collection that revolutionized the use of cotton in performance apparel, called UA Charged Cotton. This innovative technology is the first true performance cotton that dries five times faster than regular cotton fabrics. The brand followed the debut of Charged Cotton with Charged Cotton Storm later in 2011, which introduced a collection of water repellent Charged Cotton hoodies and pants. Under Armour also debuted a comprehensive footwear campaign in 2011, entitled “Footsteps” which featured Under Amour athletes Tom Brady, Cam Newton, Ray Lewis, Georges St-Pierre, Monica Hargrove and Kim Glass and unveiled the brand’s new Charge RC running shoe.
SEPTEMBER 10, 2012 | SGBWeekly.com
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47. ZAPPOS
48. GOLFSMITH
49. SKECHERS
Total 2011 Sales: $400 million (Athletic Only) Total 2010 Sales: $350 million Comparable Store Sales Change: n/a 2011 Sales (Online): $400 million (Athletic Only) 2011 Number of Stores: n/a 2011 Store Openings: n/a 2011 Square Footage: n/a Key Executives: Tony Hseih, CEO Contact Information: 280 Corporate Circle, Henderson, NV 89074; 702.943.7777; zappos.com Employees: n/a Insider Information: The largest online shoe store was acquired by Amazon in November 2011 and its growth seemingly hasn’t slowed. In September 2012, Zappos will be shedding its Kentucky warehouse, with Amazon taking over the operation. In 2013, Zappos will move their headquarters from Henderson, NV to the old city hall in downtown Las Vegas.
Total 2011 Sales: $387.3 million Total 2010 Sales: $351.9 million Comparable Store Sales Change: +4.7% 2011 Sales (Online): n/a 2011 Number of Stores: 79 2011 Store Openings: 4 2011 Square Footage: 16.6 million Key Executives: Martin Carl Paul, Co-Founder; Martin Hanaka, Chairman & CEO; Sue Gove, President & COO, Ron Hornbaker, EVP Stores; Matthew Corey, VP Marketing & Brand Contact Information: 11000 North IH-35, Austin, TX 78753; 512.837.8810; golfsmith.com Employees: 1,712 (791 full-time; 921 part-time) Insider Information: In July, Golfsmith mergerd with GolfTown, the largest retailer in Canada with 54 stores. Marty Hanaka, Golfsmith’s CEO, assumed the role of CEO of the combined company; Sue Gove, President, COO and CFO of Golfsmith, became president and COO of the combined company; and Ron Hornbaker, who had been interim CEO of GolfTown, took over as EVP, Stores. Golfsmith is also adding ten locations this year. Golfsmith’s stores range from 9,000 to 60,000 square feet, the average size being 21,000 square feet.
Total 2011 Sales: $362.6 million (U.S.) Total 2010 Sales: $351.7 million (U.S.) Comparable Store Sales Change: n/a 2011 Sales (Online): $20 million 2011 Number of Stores: 280 (U.S.); 329 domestic and international company owned; 268 distributor or joint venture owned or licensed. As of February, Skechers operated 120 concept stores, 107 factory outlet stores and 54 warehouse outlet stores in the U.S. 2011 Store Openings: 42 2011 Square Footage: 1.44 million Key executives: Robert Greenberg, CEO; Michael Greenberg, President; David Weinberg, COO & CFO; George Zelinsky, President, Retail Division; Marvin Bernstein, Managing Partner Skechers S.A.R.L. Contact Information: 330 South Sepulveda Blvd., Manhattan Beach, CA 90245; 310.318.3100; skechers.com Employees: 5,600 (2,400 full-time, 3,200 part-time) Insider Information: Skechers’ focus in 2012 has been on cleaning up excess inventory and bringing new and relevant product to the market, particularly in its new performance area. As Skechers continues to open up retail stores and grow its shelf space with its new offerings, improvements have been seen and momentum is expected to build in 2013.
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50. CROCS
51. SPORT CHALET
52. BSN SPORTS (SPORTS SUPPLY)
Total 2011 Sales: $355.6 million Total 2010 Sales: $299.0 million Comparable Store Sales Change: +20% 2011 Sales (Online): $67.485 million (Americas) 2011 Number of Stores: 197 (Americas) 2011 Store Openings: Net neutral as kiosks were closed/converted into full line or outlet stores 2011 Square Footage: 600,000 Key executives: John McCarvel, CEO & President; Dan Hart, EVP, Chief Legal & Administrative Officer; Jeff Lasher, CFO; Andrew Davison, Chief Marketing Officer; Paul Lanham, CIO Contact Information: 7477 E. Dry Creek Pkwy., Niwot, CO 80503; 303.848.700; crocs.com Employees: n/a Insider Information: Celebrating its 10th Anniversary in 2012, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world since being founded in 2002.
Total 2011 Sales: $349.9 million Total 2010 Sales: $362.5 million Comparable Store Sales Change: - 0.6% 2011 Sales (Online): n/a 2011 Number of Stores: 54 2011 Store Openings: 0 2011 Square Footage: 2 million Key Executives: Craig Levra, Chairman, President & CEO, Howard Kaminsky, EVP Finance, CFO; Dennis Trausch, EVP, Growth & Development; Tim Tennyson, EVP & Chief Merchandising Officer Contact Information: One Sport Chalet Drive, La Canada, CA 91011; 818.949.5300; sportchalet.com Employees: 2,900 Insider Information: The Southern California chain was particularly impacted by the downtown that began in 2008 and in particular the erosion in real estate values in its markets. While working to improve its liquidity and expenses, Sport Chalet also reinforced its commitment to be first to market with performance, technology and lifestyle merchandise by expanding its specialty brands and continuing to emphasize the availability and proficiency of sales staff. Unseasonably warm and dry winter weather significantly affected sales and profitability in the third and fourth quarter of fiscal 2012 but the company has been making some progress. Sport Chalet just reported its first profitable first quarter in five years. The retailer hasn’t opened any stores since 2011 and doesn’t plan to open any in 2012.
Total 2011 Sales: $325 million Total 2010 Sales: $275 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: n/a 2011 Store Openings: n/a 2011 Square Footage: n/a Key Executives: Adam Blumenfeld, Chairman & CEO; Terry Babill, President & COO; John Pitts, CFO Contact Information: 1901 Diplomat Drive, Dallas, TX 75234; 972.484.9484; sportsupplygroup.com/private/bsnsports.com Employees: 950 Insider Information: BSN Sports in late July acquired the assets of Holiday Sporting Goods, in New Iberia, LA, marking its fourth acquisition in the last 12 months. In 2011, BSN reduced its acquisition activity so it could focus its time and attention on re-branding all of the individual company names under the BSN Sports brand name and migrating all entities onto one computer system. In April, Bob Dickman was promoted to director of acquisitions and Tevis Martin to the role of EVP corporate development as part of a plan to resume its strategy of acquiring sporting goods team dealers. BSN has a physical presence in almost every state in the U. S., mails more than three million catalogs each year, and operates an extensive phone outreach program from its headquarters in Dallas, TX.
53. THE SPORTSMAN'S GUIDE Total 2011 Sales: $325 million Total 2010 Sales: $300 million Comparable Store Sales Change: n/a 2011 Sales (Online): $215 million 2011 Number of Stores: 1 2011 Store Openings: 0 2011 Square Footage: n/a Key Executives: Jay Berlin, CEO Sportsman’s Guide; Jon Bernstein, CEO Golf Warehouse; Sylvain Desjonqueres, President & CEO, Redcats USA Contact Information: 411 Farwell Avenue, South Saint Paul, MN 55075, 651.451.3030; sportsmansguide.com, workwearsavings.com and boatingsavings.com, TGW.com Employees: 700 (seasonal) Insider Information: The Sportsman’s Guide, which ships all orders from its 330,000-square-foot Minnesota-based warehouse, also operates TGW.com (TheGolfWarehouse.com), BaseballSavings.com, SoftballSavings.com and SoccerSavings.com. Redcats, a division of French comglomerate PPR, acquired Sportman’s Guide in 2006.
54. BOB'S STORES Total 2011 Sales: $300 million Total 2010 Sales: $300 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 35 2011 Store Openings: 1 2011 Square Footage: 1.6 million Key Executives: Mark Walsh, CEO; Bob Smith, President Contact Information: 160 Corporate Court, Meriden, CT 06450; 203.235.5775; bobstores.com Employees: n/a Insider Information: Bob’s in October 2011 opened its first store (in East Northport, NY) since being sold in August 2008 by TJX Cos. to Versa Capital Management and Crystal Capital. Approximately 70 percent of its stores are located in Massachusetts and Connecticut. The Connecticut Retail Merchants Association (CRMA) named Bob's Stores its 2011 Retailer of the Year.
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55. DSW Total 2011 Sales: $300 million (Athletic Only) Total 2010 Sales: $275 million (Athletic Only) Comparable Store Sales Change: +9.8% (Companywide) 2011 Sales (Online): $12 million (Athletic Only) 2011 Number of Stores: 326 DSW stores, 336 leased departments 2011 Store Openings: 17 2011 Square Footage: 7.3 million for DSW stores (does not reflect square footage of leased departments) Key Executives: Mike MacDonald, President & CEO; Debbie Ferree, Vice Chairman & CMO Contact Information: 810 DSW Drive, Columbus, OH 43054; 614.237.7100; dsw.com Employees: 10,800 Insider Information: In 2011, the off-price footwear chain completed its merger with its former parent and also implemented the Shoephoria stock locator system that allows in-store customers to shop and buy products from DSW.com. Kids offerings were also added to dsw. com. For 2012, 35 to 40 new openings are planned, including two highprofile locations in New York City. It also implemented its size optimization system to help allocate footwear by size by store more effectively.
57. BACKCOUNTRY.COM Total 2011 Sales: $297 million Total 2010 Sales: $227 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 9 online stores - including several one-deal-at-a-time (ODAT) dedicated to cycling, outdoor and action sports. They include Backcountry, Chainlove, Competitivecyclist, Departmentofgoods, Dogfunk, Hucknroll, Realcyclist, Steepandcheap and Whiskeymilitia. 2011 Store Openings: n/a 2011 Square Footage: n/a Key Executives: Jill Layfield, CEO; Scott Klossner, CFO; Dustin Robertson, CMO; CJ Singh, Chief Technical Officer Contact Information: 1678 W. Redstone Center Drive, Park City, UT 84098; 800.409.4502; backcountry.com Employees: 750 Insider Information: The outdoor online giant opened its first East Coast fulfillment center, in Virginia, to support its robust growth. Competitive Cyclist, its online cycling retailer, was acquired in July 2011, and its founder Brendan Quirk was promoted to general manager of Backcountry's new bike division.
56. MEIJER Total 2011 Sales: $300 million (Athletic Only) Total 2010 Sales: $295 million (Athletic Only) Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 197 2011 Store Openings: 1 2011 Square Footage: 180,000 average Key Executives: Hank Meijer, CEO & Co-Chairman; Mark Murray, President; Fred Meijer, Chairman Emeritus; Doug Meijer, Co-Chairman Contact Information: 2929 Walker Avenue NW, Grand Rapids, MI 49544; 616.453.6711; meijer.com Employees: 63,000 Insider Information: Meijer in August opened its fourth Meijer Marketplace in the Chicago area. These smaller formats - at around 90,000 square feet - are almost twice the size of traditional supermarkets but still about half the 180,000 square foot boxes for which Meijer is known. Meijer is credited with pioneering the modern supercenter concept in 1962. About half the chain's stores are in Michigan, with the rest scattered between Indiana, Illinois, Ohio and Kentucky.
58. VANS Total 2011 Sales: $285 million Total 2010 Sales: $250 million Comparable Store Sales Change: +5% 2011 Sales (Online): $50 million 2011 Number of Stores: 270 2011 Store Openings: 13 2011 Square Footage: 2 million Key Executives: Kevin Bailey, President; David Theiss, Vice President of Merchandising; Matt Swartwood, VP of Real Estate Planning Contact Information: 6550 Katella Avenue, Cypress, CA 90630; 714.889.6100; vans.com Employees: n/a Insider Information: Vans expects its direct-to-consumer business to continue to grow at a faster pace than VF's overall growth rate as it continues opening stores and expanding its e-commerce presence.
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59. ADIDAS Total 2011 Sales: $270 million Total 2010 Sales: $210 million Comparable Store Sales Change: +20% 2011 Sales (Online): $70 million 2011 Number of Stores: 125, 85 outlet / 40 concept 2011 Store Openings: 11 2011 Square Footage: 325,000 Key Executives: Patrik Nilsson, President GM North America; Nick Vu, VP North America Retail Contact Information: 5055 North Greeley Avenue, Portland, OR 97217; 800.448.1796 Employees: 4000 Insider Information: Adidas has opened up new concept stores (full price) in and around greater Manhattan and all are progressing well. Its retail side has recently been breaking comp records - including its largest May and largest June - in its multi-channel retail organization. Adidas’ retail emphasis continues to focus on complementing and segmenting from a brand and product perspective with its key mall wholesale partners.
60. EDWIN WATTS GOLF SHOPS
61. DILLARDS
62. SCHEELS
Total 2011 Sales: $275 million Total 2010 Sales: $250 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 84 Retail, 4 Pro Shop 2011 Store Openings: 10 2011 Square Footage: n/a Key Executives: John Watson, President & CEO; Robert Anthony, VP, Marketing, Catalog and Online; Sven Kessler, VP, Retail Operations; Lynda Barr, VP & CFO; David DeBra, VP Purchasing & Inventory; Kerry Kabase, VP, Vendor Relations Contact Information: 20 Hill Avenue, Fort Walton Beach, FL 32548; 800.874.0146; edwinwattsgolf.com Employees: 507 Insider Information: As the golf specialist continues to expand its national retail footprint throughout the midwest and west, Edwin Watts Golf recently acquired stores in Iowa, Kansas, Missouri and Oklahoma. It also acquired Uinta Golf’s five stores in Utah. The premier golf retail chain in Salt Lake City-area has been converted to Edwin Watts Golf Uinta, with the Salt Lake City location serving as Edwin Watts Golf’s new western regional office. Sun Capital Partners acquired Edwin Watts in 2007 and has since added 30 stores.
Total 2011 Sales: $250 million (Athletic Only) Total 2010 Sales: $245 million (Athletic Only) Comparable Store Sales Change: +4.0% (Companywide) 2011 Sales (Online): n/a 2011 Number of Stores: 304 2011 Store Openings: Closed 4 2011 Square Footage: 52.7 million Key Executives: William Dillard II, CEO; Alex Dillard, President; Mike Dillard, EVP; Drue Matheny, EVP Contact Information: 1600 Cantrell Road, Little Rock, AR 72201; 501.376.5200; dillards.com Employees: 38,900 Insider Information: The southwest department store chain said its revived comp gains over the last two years have been aided by improving consumer confidence as well as upgraded merchandise selections. Dillards’ fashion quotient has been updated by adding designer and upscale brands from Kiehl's and Lilly Pulitzer to Badgley Mischka and Joe's Jeans. The stores also feature more in-store boutiques arranged by brands instead of by categories as in the past. Athletic labels include Nike, Hurley, Polo Ralph Lauren and Puma, and private label Roundtree & Yorke.
Total 2011 Sales: $250 million Total Total 2010 Sales: $240 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 23 2011 Store Openings: 1 2011 Square Footage: 30,000 to 295,000 Key Executives: Steve D. Scheel, CEO; Steve M. Scheel, President; Contact Information: 3218 13th Avenue SW, Fargo, ND 58103; 701.232.3665; scheelsports.com Employees: 4,500+ Insider Information: Scheels opened its 23rd store, in Springfield, IL, in June 2011 and plans to open its 24th in Sandy, UT on September 29. Sandy's 220,000 square foot location will include a 65-foot-tall Ferris wheel, a 16,000-gallon salt-water aquarium, eight life-like bronze sculptures, a shooting gallery, and simulators for everything from golf, to baseball and hockey.
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63. SIERRA TRADING POST Total 2011 Sales: $250 million Total 2010 Sales: $240 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 4 2011 Store Openings: 0 2011 Square Footage: 100,000 Key Executives: Keith Richardson, Founder; Gary Imig, President; Andy Newlin, Director of e-commerce Contact Information: 5025 Campstool Road, Cheyenne, WY 82007; 307.775.8050; sierratradingpost.com Employees: 700 Insider Information: Sierra Trading Post purchases namebrand overstocks and closeouts and sells them direct at savings of 35 to 70 percent. The company has dramatically upgraded its presence online since 2010 by launching a mobile website for smartphones, upgrading Sierretradingpost. com to show prices in 60 currencies and opening a store on Facebook, where it now has nearly 83,000 fans. In 2011 it started selling ball sports, including tennis, golf, baseball, softball and racquetball.
Total 2011 sales: $240 million Total 2010 sales: $220 millon Comparable Store Sales Change: +11% 2011 Sales (Online): $5 million 2011 Number of Stores: 211 2011 Store Openings: 21 2011 Square Footage: 750,000 Key Executives: James Khezrie, CEO & Owner; Robert Shapiro, President Contact Information: 85 Metro Way, Secaucus, NJ 07094; 201.210.5077; jimmejazzstores.com Employees: 3,000 Insider Information: The urban chain is managing 50 percent store growth in the last two years with a continued backfilling of current markets. The focus remains on greater integrated brand marketing and positioning with its core customer.
64. PLAY IT AGAIN SPORTS
66. SHOPKO STORES
Total 2011 Sales: $241 million Total 2010 Sales: $236 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 325 2011 Store Openings: Opened 8, closed 10 2011 Square Footage: 2,800 to 3,500 average, some are as large as 10,000 Key Executives: Patrick Quinn, Director, Play It Again Sports; Steven Murphy, President of Franchising, Winmark; John Morgan, Chairman & CEO, Winmark Contact Information: 4200 Dahlberg Drive, Suite 100, Minneapolis, MN 55422; 763.520.8500, playitagainsports.com Employees: n/a Insider Information: The franchising business, owned by Winmark Corp., gives consumers the chance to sell, trade or consign their used sports equipment. The retail model consists of 30 percent used / 70 percent new merchandise with a focus on youth sports and fitness, with savings from 20 to 60 percent off retail. The franchisee works with several major vendors, including Horizon Fitness, Nautilus, Wilson, Champ Sporting Goods, Easton-Bell Sports, RBK CCM Hockey and Bauer Hockey. For franchisees, initial investment ranges from $244,800 to $391,900.
Total 2011 Sales: $240 million (Athletic Only) Total 2010 Sales: $160 million (Athletic Only) Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 350 (134 Shopko, 5 Shopko Express Rx, 25 Shopko Hometown, 160 Pamida) 2011 Store Openings: 6 Shopko stores opened, acquired 194-unit Pamida chain 2011 Square Footage: n/a Key Executives: Paul Jones, Chairman, President & CEO; Jill Soltau, EVP & Chief Merchandising Officer Contact Information: 700 Pilgrim Way, Green Bay, WI 54304; 920.429.2211; shopko.com Employees: 20,000+ Insider Information: Shopko is in the process of converting more than 160 Pamida stores into its new Shopko Hometown format, a smaller concept store developed to meet the needs of smaller communities. The Pamida deal closed earlier this year and increased the size of the general merchandise to $3 billion on an annual basis from $2 billion. Pamida’s locations were primarily located in the Mountain, North Central and Midwest regions while Shopko’s stores are located through the Midwest, Mountain and Pacific Northwest regions. Once the conversions are complete, the company plans to accelerate the addition of new Shopko Hometown stores in the second half of 2012 and into 2013.
65. JIMMY JAZZ
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67. REEBOK Total 2011 Sales: $229.1 million (total sales Brick & Mortar and Online) Total 2010 Sales: $214.9 million Comparable Store Sales Change: +7.5% 2011 Sales (Online): $19.1 million 2011 Number of Stores: 127 2011 Store Openings: 4 2011 Square Footage: 943 square feet Key Executives: Uli Becker, President; Claire Fahie, VP Retail; Drew Pierce, Head of Finance Rebook North America; John Lynch, VP Marketing Contact Information: 1895 JW Foster Blvd., Canton, MA 02021; 781.401.5000; reebok.com Employees: 1,075 full-time Insider Information: In August, Reebok opened the first Reebok Fit Hub in the U.S. on the corner of Manhattan’s 37th Street and Fifth Avenue. The Fit Hub combines a Reebok retail store on the street level with a Reebok CrossFit Box (gym) on the lower level to immerse consumers in the full Reebok Fitness Experience.
68. EASTERN MOUNTAIN SPORTS Total 2011 Sales: $215 million Total 2010 Sales: $207 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 66 2011 Store Openings: 1 2011 Square Footage: n/a Key Executives: Will Manzer, CEO; Robert Mayerson, President, COO & CFO Contact Information: 1 Vose Farm Road, Peterborough, NH 03458; 888.463.6367; ems.com Employees: 1,300+ Insider Information: Last fall, EMS opened a new store on the Upper West Side of Manhattan at 76th and Broadway. The 13,000 square-foot, two-level store represents its second in the city. For the current year, EMS already expanded and relocated a store in Manchester, CT; added a second store in Portland, ME; and a first in North Brunswick, NJ. The company remains focused on technically oriented core activities including rock climbing, backcountry skiing, cycling, paddlesports and hiking both through its assortments and its 15 outdoor schools, which stretch from New Hampshire to Virginia. The company has focused in recent year s on building its brand through increased marketing, including Nor'easter, a fall festival that draws several thousand to New England each September for a weekend of sports competitions and demonstrations, live music and conservation. 30 SGBWeekly.com | SEPTEMBER 10, 2012
69. THE WALKING COMPANY
70. GOLF GALAXY
Total 2011 Sales: $201.5 million Total 2010 Sales: $187.4 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 209 2011 Store Openings: Closed 3 2011 Square Footage: 1,500 average Key Executives: Andrew Feshbach, CEO; Mike Grenley, SVP of Merchandising; Michael Walker, VP of Marketing and E-commerce Contact Information: 121 Gray Avenue, Santa Barbara, CA 93101; 805.963.8727; thewalkingcompany.com Employees: n/a Insider Information: The comfort shoe chain, which emerged from bankruptcy proceedings in May 2010, opened nine stores in 2010 only to close a few last year. Besides a seven percent revenue gain in 2011, The Walking Co. said it was profitable and expanded and extended its credit line to increase total availability to $40 million through 2016. Walking Co. also in 2011 launched a blog on its website to share posts about foot health, walking and exercise, travel and fashion. Its core brands include Ecco, Dansko, UGG Australia, MBT and Aetrex.
Total 2011 Sales: $200 million Total 2010 Sales: $190 million Comparable Store Sales Change: +4% 2011 Sales (Online): $10 million 2011 Number of Stores: 81 2011 Store Openings: 0 2011 Square Footage: 1.2 million Key Executives: Edward Stack, Chairman & CEO; Joseph Schmidt, President & COO; Timothy Kullman EVP Finance, Administration & CFO; John Duken, EVP Global Merchandising; David Mosse, SVP, General Counsel & Corporate Secretary. Concact Information: 345 Court Street, Coraopolis, PA 15108; 724.273.3400; golfgalaxy.com Employees: n/a Insider Information: Golf Galaxy, owned by Dick’s Sporting Goods, has been on the rebound with the help of a mild winter and some hot product from TaylorMade and others. Comparable stores sales gained 4.4 percent in the second quarter following a gain of 12.6 percent in the first.
73. SPECIALTY STORES VENTURE
72. NEW BALANCE
71. PUMA Total 2011 Sales: $200 million Total 2010 Sales: $175 million Comparable Store Sales Change: +15% 2011 Sales (Online): $25 million 2011 Number of Stores: 85 2011 Store Openings: 10 2011 Square Footage: 300,000 Key Executives: Jay Piccola, President, Puma U.S.; John Trott, VP Retail; Neil Canty, Retail Controller; Russ Kahn, Sr. Director of Stores; Kim Jackson, Director of Merchandise; Patrick Boyle, Director of Planning and Allocations Contact Information: 10 Lyberty Way, Westford, MA 01886; 978.392.9500; puma.com Employees: 2,000 Insider Information: The key accomplishment in 2011 was right sizing its retail portfolio (outlet to full price). In addition, improving merchandise mix that generated increased comp sales in both outlet and full price was another accomplishment. In 2012 it will be more of the same. Puma plans to continue with outlet development, improved merchandise mix in full price and online improvements.
Total 2011 Sales: $200 million Total 2010 Sales: $175 million Comparable Store Sales Change: +5% 2011 Sales (Online): $5 million 2011 Number of Stores: 155 2011 Store Openings: 5 2011 Square Footage: 325,000 Key Executives: JimDavis, Chairman; Robert DeMartini, President & CEO; Chris Quinn, EVP, North American Sales; Stephanie Smith, VP Retail Contact Information: 20 Guest Street, Brighton, MA 02135; 617.783.4000; newbalance.com Employees: 2508 Insider Information: Plans to add 10 to 15 stores annually. New Balance’s stores are independent, licensed locations run by about 85 separate owners. New Balance also has about 15 factory outlet stores and four corporate locations, including a store opened in Copley Square in time for last April’s Boston Marathon as well as one in New York City. Thanks to healthy same-store sales at its licensed stores and the strength of key running product launches, including its REVlite cushioning foam as well as its Minimus collection, global revenues for New Balance jumped 14.6 percent in 2011, to $2.04 billion.
Total 2011 Sales: $200 million Total 2010 Sales: $165 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 170 2011 Store Openings: 16 2011 Square Footage: 750,000 Key Executives: Kat Jobanputra, EVP & COO Contact Information: 299 Milwaukee Street, Suite 502, Denver, CO 80206; 303.399.1970; ssv.net, rentskis.com and skirentals.com Employees: 1,600 Insider Information: SSV operates the largest chain of ski shops in the country, but it's also a significant specialty retailer of bike, golf and cycling gear. Most its stores are concentrated in and around ski resorts operated by Vail Resorts Inc., which acquired 100 percent control of the company in 2010 from brothers Tom and Ken Gart of Denver. SSV store banners include Bicycle Village in Denver, Boulder Ski Deals, Aspen Sports, Telluride Sports and Mountain Sports Outlet in Summit County and Glenwood Springs. Recent openings include Colorado Ski & Sports in Denver, opened November 2011; Any Mountain in Roseville, CA, opened December 2011; Breckenridge Sports in Colorado, opened in November 2011; Marmot in Vail, opened November 2011; and Gore Creek Flyfishing/Breeze Rentals in Avon, CO, opened in June 2012.
74. OLYMPIA SPORTS Total 2011 Sales: $185.0 million Total 2010 Sales: $175.0 million Comparable Store Sales Change: +3.0% 2011 Sales (Online): n/a 2011 Number of Stores: 197 2011 Store Openings: 15 2011 Square Footage: n/a Key executives: Ed P. Manganello, Chairman & CEO; Ed D. Manganello, President; John Lesniak, CFO; Bob Boland, GMM; Paul Fitzpatrick, Senior Director of Operations Contact Information: 5 Bradley Drive, Westbrook, ME 04092; 207.854.2794; olympiasports.net Employees: n/a Insider Information: 2011 marked Olympia Sports’ entry into the Maryland/Virginia markets. The Northeast chain plans to continue to sharpen its focus on premium brands to help differentiate itself from the traffic drivers in its small markets, such as Wal-mart). Twenty stores will be added in 2012. For fiscal 2013, Olympia Sports is opening 20-30 stores in secondary markets throughout the Northeast and mid-Atlantic.
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75. MC SPORTS Total 2011 Sales: $180 million Total 2010 Sales: $180 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 78 2011 Store Openings: None 2011 Square Footage: Between 15,000 and 30,000 Key Executives: Bruce Ullery, President & CEO; Robert Summerfield, VP Finance; Dan Winchester, VP & Chief Merchandise Officer; Irwin Wallach, VP Operations; Jerry Klein, VP Real Estate; Edward Rix, VP Advertising; Mark Lundvick, DMM Apparel & Footwear; Scott Schuette, DMM Hardlines Contact Information: 3070 Shaffer South East, Grand Rapids, MI 49512; 616.942.2600; mcsports.com Employees: n/a Insider Information: The Midwest chain's new openings and remodels are bringing its format size closer to 25,000 to 30,000 square feet, often replacing stores in the same area half that size. The extra space is used to expand hunting and fishing merchandise, as well as to provide deeper selections of team items and additional custom uniform capabilities for local sports teams. It recently expanded to Ann Arbor, MI, Joliet, IL, and Goshen, IN. It plans to open eight more stores in Fall/Winter 2012.
76. RACK ROOM Total 2011 Sales: $175 million (Athletic Only) Total 2010 Sales: $200 million (Athletic Only) Comparable Store Sales Change: -5% 2011 Sales (Online): $5 million (Athletic Only) 2011 Number of Stores: 375 2011 Store Openings: Closed 5 2011 Square Footage: 3.5 million Key Executives: Mark Lardie, President; Terry Apple, GMM Contact Information: 8310 Technology Drive, Charlotte, NC 28262; 704.547.9200; rackroomshhoes.com Employees: 3500 Insider Information: Founded in 1922 as a single Phil's Shoes store, Rack Room Shoes is owned by Europe's largest shoe retailer, Deichmann Schuhe of Germany, which acquired Rack Room Shoes in 1984. As part of its expansion strategy, the off-price retailer plans to open new stores in the Southeast, but is particularly focusing on Texas and Arizona. 32 SGBWeekly.com | SEPTEMBER 10, 2012
77. DTLR
78. THE NORTH FACE
Total 2011 Sales: $156 million Total 2010 Sales: $139.5 million Comparable Store Sales Change: +6.7% 2011 Sales (Online): Launching October 2012 2011 Number of Stores: 77 2011 Store Openings: 6 2011 Square Footage: 300,000 Key Executives: Glenn Gaynor, President & CEO; Scott Collins, VP & GMM; Todd Kirssin DMM footwear; Frank Long Director of Store Operations; Phil Villari CFO Contact Information: 1300 Mercedes Drive, Hanover, MD 20176; 410.850.5900; dtlr.com Employees: n/a Insider Information: The company moved into a new headquarters and distribution center and increased its space from 52,000 sq. ft. to 138,000 sq. feet. With gained efficiencies, DTLR believes it is set up for substantial growth.
Total 2011 Sales: $150 million Total 2010 Sales: $135 million Comparable Store Sales Change: +10% 2011 Sales (Online): $50 million 2011 Number of Stores: 53 2011 Store Openings: 2 2011 Square Footage: 150,000 Key Executives: Todd Spaletto, President, The North Face, Americas; Lindsay Rice, VP Direct to Consumer at VF Corp The North Face; Steve Rendle, President, VF Corp Outdoor Americas Coalition Contact Information: 2013 Farallon Drive, San Leandro, CA 94577; 510.618.3500; thenorthface.com Employees: n/a Insider Information: TNF is focused on limited full-price store growth to drive the brand message and maximizing the e-commerce brand and commerce experience.
79. SPORTS ENDEAVORS, INC (EUROSPORT) 81. SHIEKH SHOES
82. THE BON TON STORES
Total 2011 Sales: $160 million Total 2010 Sales: $155 million Comparable Stores Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 1 2011 Square Footage: n/a 2011 Store Openings: n/a Key Executives: Mike Moylan, CEO; Brendan Moylan, COO; Roger Parrom, CFO Contact Information: 431 US Hwy. 70A East, Hillsborough, NC 27278; 919.644.6800; sportsendeavors. com, soccer.com, lacrosse.com, worldrugbyshop.com, worldsoccershop.com, rugbyrugby.com Employees: 800+ Insider Information: Founded in 1984 by the Moylan family to provide American soccer players with equipment and information unavailable anywhere else, Sports Endeavors is still best known for its Eurosport catalog, which is published every four weeks and has an annual circulation of more than 11 million. With an average length of 110 pages, each issue features a wide selection of top-of-the-line merchandise presented with informative articles and pictures of world-class soccer players and teams. Its Eurosport unit operates Soccer.com, which receives more than 2 million visitors a month. Sports Endeavors also runs the Great Atlantic Lacrosse Company, which sells through its eponymous catalog and Lacrosse.com, and World Rugby Shop, which sells via its website and catalog of the same name.
Total 2011 Sales: $120 million (Athletic Only) Total 2010 Sales: $125 million (Athletic Only) Comparable Store Sales Change: -2.8% 2011 Sales (Online): n/a 2011 Number of Stores: 272; Bon-Ton (64); Elder-Beerman (42); Younkers (49); Herberger’s (41); Carson Pirie Scott (46); Boston Store (14); Bergner’s (13); Parisian (3) 2011 Store Openings: Opened 1, closed 2 2011 Square Footage: 21.5 million Key Executives: Brendan Hoffman, President & CEO; Anthony Buccina, Vice Chairman, President, Merchandising; Barbara Schrantz, COO Contact Information: 2801 E. Market Street, York, PA 17402; 717.757.7660; bonton.com Employees: 27,100 Insider Information: In January 2012, Brendan Hoffman, former CEO and president of Lord & Taylor, became CEO after anothing disappointing year for the department store operator. The turnaround plan includes expanding its pilot program that has expanded and updated its better fashion assortments, realocated square footage to more productive categories, and added new brands. High growth areas such as women’s shoes, cosmetics and dresses are being more emphasized. Bon Ton is also implementing new staffing models to enhance customer service in one-on-one service areas such as shoes, cosmetics and accessories.
Total 2011 Sales: $130 million Total 2010 Sales: $120 million Comparable Store Sales Change: 3% 2011 Sales (Online): $10 million 2011 Number of Stores: 127 2011 Store Openings: 15 2011 Square Footage: 1 million Key Executives: Shiekh Ellahi, Owner; Abdul Haleem, VP Store Operations; Randy Carlson, Director of E-commerce; Mike Butka, GMM Contact Information: 4083 E. Airport Drive, Ontario, CA 91761; 909.230.6620; shiekhshoes.com Employees: n/a Insider Information: With a centralized distribution center located in Ontario, CA, the company has the capability to receive, process and deliver merchandise within 24 hours of all initial shipments coming in from vendors.
80. BJ'S WHOLESALE CLUB Total 2011 Sales: $145 million Total 2010 Sales: $138 million 2011 Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 192 2011 Store Openings: 3 2011 Square Footage: 23 million Key Executives: Laura Sen, President & CEO; Cornel Catunam EVP, Club Operations; Christina Neppl, EVP Merchandise & Logistics Contact Information: 25 Research Drive, Westborough MA, 01581; 774.512.7400; bjs.com Employees: 24,000 Insider Information: In September 2011, BJ’s Wholesale Club was acquired by Leonard Green & Partners and CVC Capital Partners for $2.8 billion. So far this year, it has added locations in Gainesville, VA; Deer Park, NY, Ithaca, NY and Seekonk, MA. BJ’s introduced the wholesale club concept to New England in 1984 and is seen as the leader in the wholesale club industry in the eastern U.S. SEPTEMBER 10, 2012 | SGBWeekly.com
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83. CONVERSE Total 2011 Sales: $118 million Total 2010 Sales: $100 million Comparable Store Sales Change: +15% 2011 Sales (Online): $20 million 2011 Number of Stores: 60 2011 Store Openings: 1 2011 Square Footage: 200,000 Key Executives: Jim Calhoun, President & CEO; Geoff Cotrill, CMO; David Powers VP Global Retail Contact Information: 1 High Street, Suite 6, North Andover, MA 01845; 978.983.3300; converse.com Employees: n/a Insider Information: In FY12, Converse opened its first West Coast flagship and third inline specialty retail store in Santa Monica, CA, as well its first mall based retail store at Garden State Plaza Mall in New Jersey. The brand’s ongoing commitment to music culminated with the opening of Converse Rubber Tracks recording studio in Brooklyn, NY, which provides free recording time for musicians. The following “Three Artists. One Song” (3A1S) initiative went global with the Gorillaz, Andre 3000 and James Murphy, marking the first time this collaboration was accompanied with product.
34 SGBWeekly.com | SEPTEMBER 10, 2012
84. FLEET FEET
85. QUIKSILVER
86. FRED MEYER
Total 2011 Sales: $116 million Total 2010 Sales: $107 million Comparable Store Sales Change: 7% 2011 Sales (Online): n/a 2011 Number of Stores: 93 2011 Store Openings: 3 2011 Square Footage: n/a Key Executives: Jeff Phillips, President & CEO; Luke Rowe, VP Business Development; Joey Pointer, CFO Contact Information: P.O. Box 789, Carrboro, NC 27510; 919.942.3102; fleetfeet.com Employees: n/a Insider Information: In early June, the management team of Fleet Feet, Inc. and Raleigh, NC-based Investors Management Corporation (IMC) acquired Fleet Feet, Inc. and the Specialty Retail Development Company (SRDC). Under the new structure, Jeff Phillips was appointed president and CEO of the combined companies and Joey Pointer became CFO. Former CEO Tom Raynor retired. The Fleet Feet, Inc. management team will continue to run the company. IMC's primary role will be to support the management team in the achievement of its goals. So far in 2012, Fleet Feet expects to open an additional five or six franchised stores this year, as well as acquire and convert two to three independent running stores.
Total 2011 Sales: $105 million Total 2010 Sales: $100 million Comparable Store Sales Change: 0% 2011 Sales (Online): $10 million 2011 Number of Stores: 110 2011 Store Openings: 2 2011 Square Footage: 350,000 Key Executives: Bob McKnight, CEO President; Joe Sirocco, CFO Contact Information:15202 Graham Street, Huntington Beach, CA 92649; 714.889.2200; quiksilver.com Employees: n/a Insider Information: Quiksilver concept stores are an important part of its glbal retail strategy. These stores are stocked primarily with Quiksilver and Roxy product, and their proprietary design demonstrates each brand’s history, authenticity and commitment to surfing and other board-riding sports.
Total 2011 Sales: $105 million (Athletic Only) Total 2010 Sales: $103 million (Athletic Only) Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 131 2011 Store Openings: 1 2011 Square Footage: 20 million (150,000 average) Key Executives: Michael Ellis, President; David Deatherage, SVP & CFO; Lynn Gust, EVP Corporate Merchandising & Advertising Contact Information: 3800 SE 22nd Avenue, Portland, OR 97202; 503.232.8844; fredmeyer.com Employees: 30,000+ Insider Information: Owned by Kroger since 1999, Fred Meyer operates one-stop supermarkets - some as large as 240,000 square feet - that offer drug stores, clothing, home and garden, electronics and other non-food departments. The stores are located in Alaska and the Pacific Northwest. In terms of sporting goods, it sells primarily softgoods from such brands as adidas, Columbia Sportswear, Carhartt, Nike, Russell, Skechers and Under Armour. Freddy's, as its customers call it, may be the only supermarket chain to offer an Alaska Bush Service, which allows people in Alaska to order supplies online for delivery in remote areas of Alaska.
87. GYM SOURCE
88. ATHLETA
Total 2011 Sales: $101.0 million Total 2010 Sales: $98.5 million Comparable Store Sales change: n/a 2011 Number of Stores: 30 2011 Store Openings: 0 2011 Square Footage: n/a Key Executives: Richard Miller, President; Bill Kemnitzer, Senior Vice President; Richard M. Jannelli, Chief Financial Officer; Thomas N. Staub, VP Sales and Operations Contact Information: 40 E. 52nd Street, New York, NY 10020; 212.688.4222; gymsource.com Employees: 300 Insider Information: As consumers reach to stay physically fit, Gym Source continues to lead the way. More than 350,000 clients in 47 states and 37 countries mean they are doing something right. The company’s revenue stream is 55 percent commercial and 45 percent retail.
Total 2011 Sales: $100 million Total 2010 Sales: $80 million Comparable Store Sales Change: n/a 2011 Number of Stores: 10 2011 Store Openings: 9 2011 Square Footage: n/a Key Executives: Scott Key, SVP & GM; Toby Lenk, President Gap, Inc. Contact Information: 1450 Technology Lane, Suite 150, Petaluma, CA 94954; 707.559.2200; athleta.com Employees: n/a Insider Information: The Gap opened 11 Athleta stores in just its second quarter of 2012, doubling its fleet to 22 stores across North America. In all, it expects to open 25 Athleta stores in 2012. The Gap acquired the women’s athletic direct mail and online retailer in 2008 and opened the first store in May 2010. Athleta also mails out more than 21 million catalogs annually. SEPTEMBER 10, 2012 | SGBWeekly.com
35
89. ROAD RUNNER SPORTS
90. RETAIL CONCEPTS (SUN & SKI SPORTS)
91. THE ATHLETE'S FOOT
Total 2011 Sales: $95 million Total 2010 Sales: $90 million Comparable Store Sales Change: 0% 2011 Sales (Online): $75 million 2011 Number of Stores: 27 2011 Store Openings: 2 2011 Square Footage: 75,000 Key Executives: Mike Gotfredson, Founder & President Contact Information: 5549 Copley Drive, San Diego, CA 92111; 858.974.4200; roadrunnersports.com Employees: n/a Insider Information: Road Runner Sports was founded in Del Mar, CA, in 1983 by Michael Gotfredson. The retail chain started off in a garage and has since grown to 27 stores. Road Runner Sports now has distribution centers in San Diego, California and Columbus, OH, as well as neighborhood retail stores throughout California, Washington, Oregon, Arizona, Colorado, Maryland, New Jersey and Virginia. Eleven of its stores are in California with a 12th to open in Santa Monica this fall.
Total 2011 Sales: $87.8 million Total 2010 Sales: $81.3 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 28 2011 Store Openings: 3 2011 Square Footage: 20,000 average Key Executives: Barry Goldware, CEO; Frank Stanley, President & CFO; Steve Rath, Executive VP Contact Information: 10560 Bissonnet Street, Suite 100, Houston, TX 77099; 281.340.5000; sunandski.com Employees: 500 Insider Information: The outdoor store focuses on only five categories--ski (snow and water), bicycling, skating, running and camping--and prides itself on its extra services such as its bike technicians, gait analysis for runners, and its certified boot fitters. Three new stores opened in 2011 (Norman, OK; Cool Springs, TN; and South Ft. Worth, TX). Two stores are set to open in 2012, including its second in the Charlotte, NC area. Core brands include Spyder, Burton, K2, Salomon, Columbia, Marmot, The North Face, Liquid Force, Hyperlite, Under Armour, Asics, Brooks, Marin, Masi, Scott, and Toms.
Total 2011 Sales: $80 million Total 2010 Sales: $120 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 75 2011 Store Openings: Closed 75 2011 Square Footage: 2,000 average Key Executives: Chris Dull, President & CEO, GFG Management; Jerry Slover, VP of Retail, GFG Management Contact Information: 1346 Oakbrook Drive, Suite 170, Norcross, GA 30093; 800.524.6444; theathletesfoot.com Employees: n/a Insider Information: The world's first athletic franchise store, started in 1971, has been quiet since being sold in May 2010 by NexCen Brands to Global Franchise Group, LLC, an affiliate of Levine Leichtman Capital Partners, an investment firm, for $112.5 million. Stores have continued to close over the last several years.
36 SGBWeekly.com | SEPTEMBER 10, 2012
92. CITY SPORTS
93. STAGE STORES
94. LUCY
Total 2011 Sales: $80 million Total 2010 Sales: $75 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores:16 2011 Store Openings: 5 2011 Square Footage: 8,000 average Key Executives: James Kessler, EVP & CFO Contact Information: 77 N. Washington Street, Boston, MA 02114; 617.391.9100; citysports.com Employees: n/a Insider Information: In mid-August, City Sports announced the resignation of President & CEO Jeff Connor. City Sports' CFO Jim Kessler became acting CEO until a new appointment is announced. Nearing its 30th anniversary in 2013, City Sports' growth hit a new high this past year with the launch of five new retail locations, including the buzzed-about shop in Burlington, VT, that opened in May. City Sports recently topped two of Boston's most revered annual retailer lists, winning 2012 honors from Boston Magazine and The Improper Bostonian for Best Men's Fitness Clothing and Best Sporting Goods respectively.
Total 2011 Sales: $63 million (Athletic Only) Total 2010 Sales: $62 million (Athletic Only) Comparable Store Sales Change: +0.5% 2011 Sales (Online): n/a 2011 Number of Stores: 813 (includes Peebles, Bealls, Stage, Palais Royal, Goody's, Steele’s) 2011 Store Openings: Opened 37, closed 10 2011 Square Footage: 15.1 million Key Executives: Michael Glazer, President & CEO; Edward Record, COO; Mike Searles, President & COO, Scout Hill Division; Oded Shein, EVP & CFO Contact Information: 10201 Main Street, Houston, TX 77025; 800.579.2302; stagestores.com Employees: 14,000 Insider Information: Stage Stores continues to position itself as the small town department store, with 65 percent of its stores at the close of 2011 in towns with a market area population below 50,000. In November 2011, the company launched Steele’s, a new off-price concept for small town America. Up to 35 new department stores are expected to open in 2012 as well as 25 to 30 Steele’s locations. Recent results have been bolstered by strong fullprice sales and lower markdowns.
Total 2011 Sales: $60 million Total 2010 Sales: $65 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 58 2011 Store Openings: Opened 0, closed 7 2011 Square Footage: n/a Key Executives: Mark Bryden, President Lucy Activewear; Bonnie Choruby, CMO Lucy Activewear; Steve Rendle, President VF Corp's Outdoor Americas Coalition Contact Information: 2701 Harbor Bay Parkway, Suite 250, Alameda, CA 94502; 510.864.5400; lucy.com Employees: 700 Indsider Information: VF Corp. opened a number of Lucy locations after acquiring the women’s athletic chain in 2007 but has since slowed growth and even closed a few last year in a bid to improve the unit’s profitability. The brand was shifted from VF’s more fashion- forward Contemporary Coalition to its Outdoor Coalition to Outdoor & Action Sports to leverage that division’s expertise in technical performance. In January, Mark Bryden, formerly VP and General Manager North America for Timberland, was appointed president of Lucy. SEPTEMBER 10, 2012 | SGBWeekly.com
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95. PARAGON SPORTS
96. SNEAKERVILLA
97. CHRISTY SPORTS
Total 2011 Sales: $55 million Total 2010 Sales: $55 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 1 2011 Store Openings: n/a 2011 Square Footage: n/a Key Executives: Bruce Blank, President & CEO; Bob Gilman, COO Contact Information: 867 Broadway, New York, NY 10003; 212.255.8036; paragonsports.com Employees: n/a Insider Information: Manhattan's legendary store covers four floors across more than 50,000 square feet, from running gear and children's sportswear to boxing and home fitness equipment. The golf and tennis departments dominate the main floor in summer, while snowboards, soft shells, and ski equipment take over the same space in winter. A favorite of both locals and tourists, the store carries high-end athletic brands such as Marmot, Arc'teryx, Patagonia, and Helly Hansen as well as more moderate-priced brands. The company promises "30,000 items online, 50,000 items in store."
Total 2011 Sales: $55 million Total 2010 Sales: $42 million Comparable Store Sales Change: +10% 2011 Sales (Online): Launching Holiday 2012 2011 Number of Stores: 36 2011 Store Openings: 7 2011 Square Footage: 125,000 Key Executives: Jason Lutz, CEO; Larry Long, CFO; Joe Bryant, VP of Retail Operations; Patrick Walsh, VP of Marketing; Jared Sadlowski VP of Real Estate; Contact Information: 1926 Arch Street Philadelphia, PA 19103; 610.374.5674; sneakervilla.com Employees: 700 Insider Information: Sneakervilla laid the foundation for significant growth in 2012 with plans to move into the Michigan and Chicago marketplace along with the launch of an e-commerce site.
Total 2011 Sales: $50 million Total 2010 Sales: $50 million Comparable Store Sales Change: n/a 2011 Number of Stores: 48 2011 Store Openings: 2 2011 Square Footage: 20,000 average Key Executives: Patrick O'Winter, CEO; Keith Liefer, COO; Dan Fox, Front Range Operations Director; Gordon Wade, Director of Internet Commerce; Bob Dapper, Director of Mountain Operations; Brian Sullivan, Regional Manager of Summit County and Winter Park; Liz Avery, CFO Contact Information: 1105 West 8th Avenue, Suite 102, Lakewood, CO 80215; 303.323.6143; christysports.com Employees: n/a Insider Information: After surviving a brutally mild winter in 2011, Christy Sports will not open any stores in 2012. Stores opened in Breckenridge and Telluride in 2011. The big news last year was Christy Sports’s partnership with Skiset, Europe's largest ski and snowboard rental network, to form the largest worldwide ski and snowboard rental network with 800 rental and demo shops in the U.S., Canada and Europe. About two-thirds of the Colorado-based, family-owned company’s shops are centered in skiing hot spots such as Snowmass, Crested Butte, Steamboat Springs and Vail.
98. DR. JAY'S
99. RON JON SURF SHOP
100. PRO IMAGE SPORTS
Total 2011 Sales: $50 million Total 2010 Sales: $60 million Comparable Store Sales Change: -10% 2011 Sales (Online): $15 million 2011 Number of Stores: 20 2011 Store Openings: 0 2011 Square Footage: 100,000 Key Executives: Elliott Betesh, President; Darlene Sauder, CFO Contact Information: 19 West 34th Street, New York, NY 10001; 212.239.3355; drjays.com Employees: n/a Insider Information: The Dr. Jay’s legacy began in 1975 in the South Bronx section of New York. Hip-hop had its origins in the same neighborhood around the same time that Dr. Jay’s opened its first doors.
Total 2011 Sales: $50 million Total 2010 Sales: $50 million Comparable Store Sales Change: n/a 2011 Sales (Online): n/a 2011 Number of Stores: 8 2011 Store Openings: 0 2011 Square Footage: n/a Key Executives: Edward Moriarty, CEO; Debbie Harvey, President & COO Contact Information: 3850 S. Banana River Blvd., Cocoa Beach, FL 32931; 321.799.8888; ronjons.com Employees: 400 Insider Information: Ron Jon Surf Shop in November 2011 opened its first Nevada location through a licensing partner at Las Vegas’ Shoppes at Mandalay Place shopping and dining complex, and in May 2012 opened a company-owned location in Clearwater Beach, FL. The flagship store in Cocoa Beach is the world's largest surf shop. It operates 24 hours a day, 365 days a year. Stores also operate under license at airports and throughout the Caribbean. The firm also operates the Ron Jon Surf Grill and Ron Jon Cape Caribe Resort, both in Cape Canaveral.
Total 2011 Sales: $44 million Total 2010 sales: $40 Million Comparable Store Sales Change: +6% 2011 Sales (Online): n/a 2011 Number of Stores: 82 2011 Store Openings: 2 2011 Square Footage: n/a Key Executives: Dave Riley, CEO; Ryan Laws, President; Bill Townsend, VP; Matt Mackay, Franchise Manager; Jake Rile, Franchise Manager Contact Information: 233 N. 1250 W. Suite 200, Centerville, UT 84014; 888.477.6326; proimage.net Employees: n/a Insider Information: The nation’s largest licensed sports apparel gift shop has franchises coast-to-coast. Last year, “Sports” was added to the end of the company’s name as part of a logo overhaul. Business also rebounded with a 6 percent comparablestore gain. 2012 appears to be a breakout year as it looks to increase its store count to nearly 100 by year-end.
38 SGBWeekly.com | SEPTEMBER 10, 2012
SEPTEMBER 10, 2012 | SGBWeekly.com
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IN ALPHABETICAL ORDER RETAILER academy sports + outdoors adidas amazon.com athleta backcountry.com Bass pro shops Big 5 sporting goods bj's wholesale club bob's stores bsn sports (sports supply) cabela's champs sports christy sports city sports converse costco crocs Dick's sporting goods dillards dr. jay dsw dtlr dunham's sports eastbay eastern mountain sports e bay edwin watts golf shops famous footwear finish line fleet feet foot locker footaction fred meyer gander mountain golf galaxy golfsmith gym source hibbett sports j.c. penney jimmy jazz journeys kmart kohl's l.l. bean lids lucy lululemon athletica macy's marmaxx (t.j. Maxx/marshalls) mc sports
rank
page
5 59 7 88 57 4 26 80 54 52 6 20 97 92 83 21 50 2 61 98 55 77 42 41 68 18 60 13 15 84 10 40 86 17 70 48 87 32 16 65 22 43 14 12 31 94 19 24 25 75
12 28 12 35 27 12 18 33 26 25 12 17 38 37 34 17 25 11 28 38 26 32 22 22 30 16 28 14 15 35 14 22 35 16 30 24 35 20 15 29 17 23 15 14 19 37 16 18 18 32
40 SGBWeekly.com | SEPTEMBER 10, 2012
RETAILER meijer modell's sporting goods new balance nike nordstrom olympia sports orvis pacific sunwear paragon sports payless shoesource play it again sports pro image sports puma quiksilver rack room reebok rei retail concepts (Sun & ski sports) road runner sports ron jon surf shop ross stores sam's club scheels sears shiekh shoes shoe carnival shoe show shopko stores sierra trading post skechers sneakervilla specialty stores venture sport chalet sports endeavors, inc. (eurosport) sportsman's warehouse stage stores target The Athlete's Foot the bon ton stores The North face The Sports Authority The Sportsman's guide the walking company tilly's under armour vans Walmart west marine zappos zumiez
rank
page
56 34 72 9 37 74 45 28 95 36 64 100 71 85 76 67 11 90 89 99 39 33 62 30 81 29 23 66 63 49 96 73 51 79 27 93 3 91 82 78 8 53 69 44 46 58 1 35 47 38
27 20 31 13 21 31 23 19 38 21 29 38 31 35 32 30 14 36 36 38 22 20 28 19 33 19 17 29 29 24 38 31 25 33 18 37 11 36 33 32 13 26 30 23 23 27 10 20 24 21
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For full year calendar go to sportsonesource.com/events
SEPTEMBER 2012 11-12
EORA Mid-Atlantic Market Lake Placid Olympic Center
19-21
Health & Fitness Business Expo Las Vegas, NV
19-21
Interbike International Trade Expo Las Vegas, NV
27-29 Imprinted Sportswear Show (ISS) Fort Worth, TX
OCTOBER 2012 3-5
OIA Rendezvous Boston, MA
6-7
The Retailing Summit Dallas, TX
NOVEMBER 2012
10-12
Surf Expo Orlando, FL
15-18 Shot Show Las Vegas, NV 17-20 NBS Winter-Specialty Market Denver, CO 17-19
Sports Licensing & Tailgate Show Las Vegas, NV
18-20
Imprinted Sportswear Show (ISS) Long Beach, CA
22
Outdoor Retailer All Mountain Demo Salt Lake City, UT
23-26 Outdoor Retailer Winter Market Salt Lake City, UT 23-26 PGA Merchandise Show Orlando, FL
3-4
NBS Fall Athletic Market Indianapolis, IN
24-27 ASA-ICAST Chicagoland Fishing, Travel & Outdoor Exposition Schamburg, IL
8-9
TAG Fall/Winter Show N. Charleston, SC
29-31 WSA Show Las Vegas, NV
13-14
A.D.A. Fall Show Las Vegas, NV
31-3
18-20
Athletic Show Sports Inc. Las Vegas, NV
FEBRUARY 2013
SIA Snow Show Denver, CO
DECEMBER 2012
1-5
NBS Spring Semi - Annual Market Fort Worth, TX
3-4
Sports Inc. Footwear & Apparel St. Charles, MO
3-6
ISPO Munich 2013 Munich, Germany
3-5
EORA Southeast Market Asheville, NC
5-7 FFANY New York, NY
5-7 Atlanta Fashion Shoe & Accessory Market Atlanta, GA
6-8
ASI Dallas Dallas, TX
JANUARY 2013
13-15
Magic Marketplace Las Vegas, NV
5-7
13-16
Sports Inc. Outdoor Show Phoenix, AZ
14-17
ASA-ICAST Greater Philadelphia Outdoor Sportshow
ASI Orlando Orlando, FL
7-8 ATA Show (Archery Trade Association) Louisville, KY
TRADE ASSOCIATIONS | BUYING GROUPS
CALENDAR
Athletic Dealers of America 1395 Highland Avenue Melbourne, FL 32935 t 321.254.0091 f 321.242.7419 athleticdealersofamerica.com National Shooting Sports Foundation Flintlock Ridge Office Center 11 Mile Hill Road Newtown, CT 06470 t 203.426.1320 f. 203.426.1087 nssf.org National Sporting Goods Association 1601 Feehanville Drive / Suite 300 Mount Prospect, IL 60056 t 847.296.6742 f 847.391.9827 nsga.org Nation’s Best Sports 4216 Hahn Blvd. Ft. Worth, TX 76117 t 817.788.0034 f 817.788.8542 nbs.com Outdoor Industry Association 4909 Pearl East Circle / Suite 300 Boulder, CO 80301 t 303.444.3353 f 303.444.3284 outdoorindustry.org SGMA 8505 Fenton Street Silver Spring, MD 20910 t 301.495.6321 f 301.495.6322 sgma.com Snow Sports Industries America 8377-B Greensboro Drive McLean, VA 22102 t 703.556.9020 f 703.821.8276 snowsports.org Sports, Inc. 333 2nd Avenue North Lewistown, MT 59457 t 406.538.3496 f 406.538.2801 sportsinc.com Sports Specialists Ltd. 590 Fishers Station Drive / Suite 110 Victor, NY 14564 t 585.742.1010 f 585.742.2645 sportsspecialistsltd.com Team Athletic Goods 629 Cepi Drive Chesterfield, MO 63005 t 636.530.3710 f 636.530.3711 tag1.com Worldwide 8211 South 194th Kent, WA 98032 t 253.872.8746 f 253.872.7603 wdi-wdi.com
WHERE
STRATEGIC DECISIONS
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44 SGBWeekly.com | SEPTEMBER 10, 2012