ISSUE 1451 DECEMBER 22, 2014
The Weekly Digital Magazine for the Sporting Goods Industry
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ISSUE 1451 DECEMBER 22, 2014
The Weekly Digital Magazine for the Sporting Goods Industry
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MAKING NEWS 4 Movers & Shakers Bollé Signs Tony Parker for Kids Sport Protective Line 5 Dick’s Sporting Goods Partners With Carrie Underwood on Fitness Collection 6 Puma Names Rihanna its Global Ambassador Reebok Signs MMA Stars 8 M&A Blotter Nike's Q2 Sales Jump 15 Percent Finish Line Lowers Full Year Guidance on Q3 Shortfall
OUTDOOR TRENDS 2015 10 Boots Battle the Weather Athletic Styling, Versatility, and Fashion Continue to Inspire Innovation in Boot Design for Fall 2015 20 Snowshoes Dramatic Innovations in Materials, Binding, and Frame Design ON THE COVER: Photo courtesy Crescent Moon Snowshoes
DECEMBER 22, 2014 | SGBWeekly.com
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MOVERS & SHAKERS
BowTech Archery said John Hernandez has assumed the new position of Director of Vertical Bows and Sheila Gallagher was appointed Director of Sales. Crocs named veteran footwear and apparel industry executive Gregg Ribatt as its CEO. Ribatt most recently served as President and CEO of Collective Brands Performance & Lifestyle Group. Deckers Brands appointed Nelson Chan, formerly CEO of Magellan, to the company's board of directors. Maureen Conners will step down. Hudson's Bay Co. appointed Gerald (Jerry) Storch, who formerly ran Toys R’ Us, as CEO, effective January 6. Storch will be responsible for Hudson's Bay, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH, Home Outfitters and HBC Digital. Johnson Outdoors announced that Joel Abrahamsson joined Johnson Outdoors Watercraft as a Pro-Staffer NSGA said David Feherty, the former professional golfer and renowned announcer, will speak at its 51st Annual NSGA Management Conference & Team Dealer Summit in Austin, TX. Sunice appointed Marc Gagnier, formerly VP at Convergence at Cossette as its VP of Marketing. Gagnier will be responsible for all of the global marketing activities for the Sunice, AUR, and Tommy Hilfiger Golf brands. The Tommy Hilfiger Group signed internationally renowned tennis star Rafael Nadal as global brand ambassador for its underwear and Tommy Hilfiger Tailored collections Under Armour is set to sign Andy Murray, the British tennis star, to an endorsement deal according to reports in the U.K. press.
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Coverage
Swag
Baller
BOLLÉ SIGNS TONY PARKER FOR KIDS SPORT PROTECTIVE LINE Bollé, part of Bushnell Eyewear, named basketball champion and MVP, Tony Parker, as the official spokesperson for its new Sport Protective eyewear line for kids. Bollé said younger athletes have an array of devices available to protect their heads, legs, and arms, but far too many eye injuries have become attributable to failure to wear protective prescription eyewear or – worse – no protective eyewear at all. Bill Yerby, VP of sales and marketing, pointed to the surprisingly high rates of eye injuries among kids playing sports, according to the Blindness Awareness Center during a New York City media event. In most cases, the injury is caused by the speed of balls. Among sports, the highest speed can come from badminton with a shuttlecock moving as fast as 183 miles per hour. But other sports aren’t far behind, with tennis balls reaching a top speed of 155 mph; baseball, 124 mph; lacrosse, 106 mph; and soccer, 93 mph. In sports such as basketball and football, fingers or elbows become can cause eye injuries. Parker, who is French, has a long history with Bollé. In 2012, however, he scratched his left cornea in a nightclub brawl and was forced to wear black Bollé goggles to play in the London Olympics for France by his NBA team, the San Antonio Spurs. He initially feared he would lose his eye as a result of the injury and has since become an advocate around eye protection. “I’m proud to support the Bollé Sport Protective program because young people who wear prescription eyewear need the best possible eye protection in order to focus on the game completely and to enjoy it,” said Parker. Bollé’s Sport Protective collection features patented scratch resistant and antifog technology, SAS Shock Absorption System, and a new polycarbonate grade delivering flexibility for comfort combined with a high level of impact resistance. It stands out for being the first full line of athletic eyewear for kids to be certified to rigorous American National Standards Institute (ANSI) Z87.1-2010 and the American Society for Testing and Materials (ASTM) F803 standards. There are five styles in the initial Bollé Sport Protective collection - Coverage, Crunch, Swag, Dominance and Baller. All models will be available with plano and Rx lenses with retail prices set at $128 for the former and $160 for the latter. “With a well-established reputation as a provider of high-quality sport and lifestyle eyewear, and as a major supplier for the safety and the military industries, Bollé Sport Protective could have entered the market in an already strong position,” said Yerby. “Going the extra mile to build the only products in this segment certified to the highest relevant standards sends the message that we have the best products and will quickly become a leader in the category.”
DICK’S SPORTING GOODS PARTNERS WITH CARRIE UNDERWOOD ON FITNESS COLLECTION Dick’s Sporting Goods and six-time Grammy Award winner Carrie Underwood unveiled at a press event in New York City, Calia by Carrie Underwood, a fitness lifestyle apparel brand to be sold exclusively at Dick’s Sporting Goods stores beginning March 2015. The singer and mom-to-be told reporters that she wanted to create the affordable collection because she herself faced challenges finding working clothes that she could wear in the gym and that were also fashionable. "I noticed that if it works, it's not attractive, and if you're gonna wear it outside, it's just cute and that's all, so there needed to be something that could bridge that gap," said Underwood, who was interviewed by E! News host Alicia Quarles alongside Dick’s Sporting Goods designer Alycia Scott. The collection features feminine details such as a signature floral print, rose gold accents, ruching and sexy straps but also incorporates functional details and performance-driven fabrics to handle workouts. Underwood said the line's inspiration is "strong women" and that the quality of her products was a top priority for her since her name was attached to the line. “The inspiration for this line came from my desire to have clothes that seamlessly take me from workouts, to errands, to rehearsals, and beyond. As someone who is passionate about health and fitness, I’m excited to offer women a wardrobe that will move with them and encourage them to stay the path of leading an active lifestyle” said Underwood.
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Carrie Underwood and Dick's Sporting Goods' designer Alycia Scott unveil Calia by Carrie Underwood.
“We are proud to be working with Carrie on this exciting new line,” said Lauren Hobart, SVP and chief marketing officer, Dick’s Sporting Goods. “From the very beginning of our partnership, we aligned with Carrie around a vision to provide fitness apparel and accessories that are as versatile as they are functional. The result is a collection that will truly fit the incredibly busy lives of active women.” Dick’s Sporting Goods also created a caliastudio.com website for consumers to sign up for more information on the collection and timing of product launches.
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8/26/2014 4:17:04 PM
PUMA NAMES RIHANNA ITS GLOBAL AMBASSADOR Puma announced a multi-year partnership with pop star and fashion icon Rihanna to become its global ambassador for Women's Training. Rihanna will also serve as Puma women's creative director. Rihanna will be the face of Puma's Women's Training category, and play a starring role in Puma's brand campaign, Forever Faster, and be featured along with many of Puma's world-class athletes such as Usain Bolt and Sergio Aguero. Puma and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitnessrelated social media content, and product programs. As women's creative director, she will directly influence product collections as early as 2015 and work in partnership with Puma's Internal Product Creation team. She will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio. "It's great to find a brand that celebrates strength and individuality," said Rihanna. "I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with." "Signing Rihanna is a fantastic step for Puma," said Puma CEO Bjørn Gulden. "Her global profile, her charisma and individuality, her ambition - all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values Puma strives for - to be Confident, Brave, Determined, and Joyful. With a strong portfolio in football, running, and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us." Gulden joined Puma in April 2013 and has since worked to refocus the company’s strategy and image back to its sports heritage. This year Puma launched its biggest marketing campaign under a new slogan, “Forever Faster,” and also
replaced U.S. rival Nike as uniform supplier for the English soccer club Arsenal. Gulden told the Wall Street Journal that Puma originally planned to sponsor a female athlete but found “few [female] athletes with global appeal.” That led to exploring someone in the entertainment industry who he considers “an icon for the global youth.” "Rihanna brings joy to audiences around the world but also ignites and awes. Puma admires her for never waiting for the next big thing but more so for driving what happens next - in fashion, style, music, and soon to be – sports,” added Adam Petrick, global brand and marketing director for Puma. “We can't wait to empower women worldwide with Rihanna - she demonstrates a body confidence and determination that is the exact representation of the Puma Woman."
REEBOK SIGNS MMA STARS
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Reebok announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC World Champions Jon Jones and Ronda Rousey. The signings of Jones and Rousey follow the recent announcement of Reebok’s partnership with UFC, the world’s leading mixed martial arts organization. Jones, the UFC Light Heavyweight Champion, and Rousey, the UFC Women’s Bantamweight Champion, will be working closely with Reebok to develop and launch the brand’s new range of UFC apparel, as well as a new collection of footwear and apparel specifically created for the more than 35 million people worldwide who participate in combat training to stay fit. “Not only are Ronda and Jon admired by millions of UFC fans, but they also are among the fittest, most disciplined athletes in the world, and an inspiration to the millions of people around the globe who train like fighters,” said Matt O’Toole, president, Reebok. “We’re looking forward to working with each of them and tapping into their insight and expertise to create world-class training products and fight gear.” On December 2 it was announced that starting in 2015 Reebok would be the exclusive authentic global outfitter of UFC. As part of its long-term partnership with UFC, Reebok is creating, for the first time, UFC ‘Fight Week gear’ and ‘Fight Night Kits’ for all UFC athletes as well as an apparel collection for millions of UFC fans around the world. Jones and Rousey join UFC Lightweight Champion Anthony Pettis and former UFC Welterweight Champion Johnny Hendricks as part of Reebok’s growing roster of UFC athletes.
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DECEMBER 22, 2014 | SGBWeekly.com
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M&A BLOTTER Bass Pro Group agreed to acquire Fishing Holdings, a manufacturer of fishing boats that include Ranger Boats and the Stratos and Triton boat brands from Platinum Equity. Following the closing of the transaction, Fishing Holdings will continue operating independently under its existing management at its headquarters in Flippin, AR, located a short distance from Bass Pro Shops’ headquarters in Springfield. Bass Pro also owns Tracker Marine Group. Brown Shoe sold Shoes.com to SHOEme.ca, the parent of OnlineShoes.com and SHOEme.ca, for an undisclosed amount. Brown said it decided to sell Shoes.com, which it owned since 2000, to focus more attention on Famous.com and its branded wholesale e-commerce sites that include Naturalizer.com, SamEdelman. com, and ViaSpiga.com. For SHOEme, the acquisition follows Hardy Capital's acquisition of OnlineShoes.com and SHOEme.ca for an undisclosed amount in July 2014. Fox Factory Holding Corp. entered into a definitive agreement to acquire substantially all the assets of the Race Face and Easton Cycling businesses, formerly Race Face Performance Products, Inc. and 0999324 B.C., Ltd. Race Face/Easton designs, manufactures and distributes high-performance mountain and road bike wheels and other highperformance cycling components. Hamilton Beach Brands, Inc. acquired Weston Products, LLC from Highgate Capital, LLC. O2COOL, LLC, a leader in battery operated fans, misting fans, and misting drinking bottles, acquired the assets of Florida-based Better Things, LLC, maker of consumer products for use around the home, patio, pool, and beach. Varsity Brands, the parent of BSN Sports, was acquired by Charlesbank Capital Partners and Partners Group. With combined sales in excess of $1.2 billion, Varsity Brands' three businesses – Herff Jones, Varsity Spirit, and BSN Sports – include the largest "K-throughCollege" sales force with more than 1,000 sales professionals dedicated to providing products and services to the school and institutional markets.
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FINANCIALS
NIKE'S Q2 SALES JUMP 15 PERCENT Nike, Inc. reported earnings rose 22.7 percent in the second quarter ended November 30 to $655 million or 74 cents a share, exceeding Wall Street's consensus estimate of 70 cents. The earnings gain was primarily due to gross margin expansion, which more than offset higher SG&A investments in Nike, Inc. brands and business capabilities. Revenues grew 14.8 percent to $7.38 billion. Revenues for the Nike Brand were $7.0 billion, up 17 percent on a currency-neutral basis, with growth in every product type, geography and key category, except Golf. Revenues for Converse were $434 million, up 24 percent on a currency- neutral basis driven by continuing growth in existing direct distribution markets as well as market conversions in Europe and Asia. Gross margin increased 120 basis points to 45.1 percent, attributable to a shift in mix to higher margin products, continued growth in the higher-margin, Direct-to-Consumer (DTC) business, and a modest benefit from foreign exchange. These positive factors were partially offset by higher product input costs. As of the end of the quarter, worldwide futures orders for Nike Brand athletic footwear and apparel scheduled for delivery from December 2014 through April 2015 were 7 percent higher than orders reported for the same period last year. Excluding currency changes, reported orders would have increased 11 percent. “Our strong second quarter results once again demonstrate Nike is a growth company,” said Mark Parker, president and CEO of Nike, Inc. “The power of our portfolio continues to unlock growth as we keep a laser focus on our biggest opportunities. The breadth and depth of that portfolio has helped us consistently deliver strong results – quarter after quarter, year after year.”*
FINISH LINE LOWERS FY GUIDANCE ON Q3 SHORTFALL The Finish Line, Inc. lowered its guidance for the year as margin pressure led it to miss thirdquarter forecasts. Excluding non-recurring items, the company showed a loss of two cents a share in the period ended November 29 far short of Wall Street's consensus estimate of 11 cents. With the aid of a one-time tax benefit, earnings in the quarter rose 11.2 percent to $2.6 million from $2.3 million. Earnings-per-share were five cents in each period, reflecting fewer shares in the current period. Revenues rose 8.6 percent to $395.8 million. Finish Line comparable store sales increased 4.5 percent. “Third quarter comparable sales rebounded from second quarter trends, however merchandise margin pressure kept us from achieving our profitability plan,” said Glenn Lyon, chairman and CEO. “We remain confident in the strategic course we have set for the company and we’ll continue to invest in the omnichannel initiatives focused on delivering the longterm financial goals we have previously outlined. That said, we are adjusting our near-term capital spending plans and creating a more flexible expense structure to protect profitability until stronger full-price selling trends reemerge.” The company now expects non-GAAP diluted earnings-per-share to be flat for its fiscal year ending February 28, 2015 and Finish Line comparable store sales to increase low to mid-single- digits. Previously, it expected Finish Line comparable store sales to be up mid-single-digits and earnings per share to increase in the high-single to low doubledigit range.
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OUTDOOR DECEMBER 22, 2014 | SGBWeekly.com
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OUTDOOR TRENDS 2015
Boots Battle the Weather Athletic styling, versatility, and fashion continue to inspire innovation in boot design for Fall 2015. By Thomas J. Ryan
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B
oots have experienced a wide range of trends working in their favor. Many are driven by the athletic trend, leading to everlighter weights and more flexible styles. Consumers also continue to look for boots that serve multiple purposes including not only being able to work on the trail and the mountain, but also working casually - and sometimes as a fashion statement. Following running footwear trends, some boot manufacturers are seeing a return to cushioning. But comfort, protection, and grip continue to serve as the backbone of the boot category and some manufacturers even see a greater emphasis going back to durability following the lightweight trend -which may have led to a few less than sturdy boots sold at retail. Function and fashion trends aside, boot retailers and manufacturers continue to count on favorable weather conditions. Last year, retailers ordered conservatively following two tough preceding winter seasons. After a cold winter that extended into much of the U.S. well into spring, sell-outs happened early and the boot industry was left scrambling to fill orders - much of that coming from the Pacific Northwest; which saw a much milder winter than expected. For both manufacturers and retailers, inventory micromanagement and closer partnerships to handle over-and-under-buying have become more critical in managing the boot business. “Weather is tricky, but retailers are always willing to take more risk after a good season versus a poor one,” said David Orr, VP of U.S. sales at Keen. “Based on good initial boot selling right now and a forecasted cold winter in most spots around the country, we feel adjustments will be made on the upside this winter – and likely next. Keen is betting on cold weather, and retailers seem to be, too.” Thanks to some early cold weather this year, many boot manufacturers are optimistic that the category will again outperform expectations in 2015. “The harsh winters are great for the boot business,” said Sean O'Brien, director of footwear for Muck Boots. “Last year Muck
Boots enjoyed record sales and a lot of that was thanks to the record snowfall and extreme temperatures in many parts of the country. When planning for Fall/Winter inventory, we plan for success each year, anticipating strong weather. As such, retailers and distributors are always fully stocked.” “Insulated boots are selling well and for Adidas Outdoor, insulated winter boots for kids are on fire,” added Greg Thomsen, managing director, Adidas Outdoor USA. ”Weather has always been a big factor for the outdoor sports market. Maybe we will see the next weather pattern for colder, harsher winters help drive outdoor product sales to new levels. But working with strong vendors who stock inventory and working closely with their retail partners is the most reliable way to manage the ups and downs of unpredictable weather patterns. Good partners who work together will thrive in any weather conditions.” Brian Hall, director of product development at Vasque footwear, said Vasque is seeing retailers consolidate their lines in insulated boots based on the irregularities in winter. He added, “It is also apparent after last year that winter isn’t over after the pre-holiday sales. Holding onto some stock into January and February isn’t a terrible thing.” Chaco general manager Chip Coe said retailers are being smart by bringing in styles that can move from outside to inside wear – and then chasing the true winter or rain boot business as the season allows. “Vendors are expected to carry deeper stock in these styles that are truly weather-dependent to allow retailers to chase this business,” said Coe. “We have been dealing with weather uncertainty since the beginning of time. It is a reality, but it should not become an excuse. Poor planning and supply chain execution cause more damage than weather patterns.” Josh Fairchilds, VP of development and manufacturing, Oboz, also cautioned that it’s important to remember that last winter’s cold weather was mostly an east coast phenomenon. “In fact, the Sierras in California had one of their worst snowpacks in history,” said Fairchilds. “I think retailers are adapting to the uncertainty of weather patterns in the same way they have been adapting to the ever-changing whims of consumers - carrying less inventory, choosing brands that support them (and don’t compete against them), and carrying products that align best with their core users-choosing fewer outliers.” DECEMBER 22, 2014 | SGBWeekly.com
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Peter Sachs, general manager for Lowa Boots, believes the boot category overall is also being helped by an improving economy and the related pickup in consumer spending as well as an early cold snap in many parts of the country including the repeat of the polar vortex this past November. Lowa is already seeing reorders this year but with dealers again ordering somewhat cautiously. Added Sachs, ”Retailers have long memories so they didn’t order too deep.” Still, Sachs said much depends on the region of the country and he also lamented about the challenges his California accounts are facing. “They are really at a national disaster level just for their everyday living and only epic snows could help at this point,” said Sachs. “Business is very difficult on the coast in outdoor. Nationally, this is balanced.” With more unpredictable winters, Gregg Duffy, senior director of outdoor, Timberland, sees a stronger need for versatility. “For Fall 2015, we’re focused on the versatility that you need every day to be ‘ready for anything’ — wherever you are, whatever you’re doing, no matter the weather,” said Duffy. “You’ll see we’ve taken more winter boot silhouettes and merged them with trail capable outsoles. For example, the Schazzberg High Insulated, $200, features premium leather and Pendleton upper, 400 grams of PrimaLoft insulation, and a Vibram EcoStep outsole that provides extra traction and grip on any surface. Climapath technology vents moisture out of the boot to help feet stay drier whether it is navigating slushy winter streets going to the office or trekking through snow on the trail.” Timberland’s design approach also continues to be influenced by a push toward more athletic silhouettes partly driven by the controversial minimalist barefoot movement. “While we have evolved our product to represent a sleeker, more refined look from a style sense, we have remained true to our heritage and core DNA by continuing to develop the rugged performance that makes our products versatile, comfortable, and weatherready,” said Duffy. “Staying true to our brand has provided the consistency and authenticity our consumers have come to expect.” A prime example of this for Fall 2015 is Timberland’s Men’s Heston Collection, $170, offering premium full-grain waterproof leather and Sensorflex technology. A waterproof and breathable Gore-Tex membrane keeps feet dry with an exclusive Pendleton wool pattern fora classic, warm touch. “We’re seeing a lot of rich, warm browns and uses of textiles/textures in the market that provide a stylish aesthetic for everyone to enjoy and this collection delivers on that,” said Duffy. The Britton Hill 6-inch leather and fabric boot, $170, mixes premium fullLeft to Right: grain leather and contrast stitching in Timberland Harris Tweed wool. Available in brown Schazzberg, and black, the Britton marries refineHeston Collection and Britton Hill ment with rugged styling. Exclusive Anti-Fatigue and SensorFlex comfort technology provides all-day comfort. Columbia Sportswear will offer the Bugaboot Plus III Titanium OmniHeat collection, $170, featuring an 12 SGBWeekly.com | DECEMBER 22, 2014
OutDry waterproof, breathable membrane for the first time. Columbia will Columbia also include a full-length Techlite shell Sportswear Bugaboot and midsole for comfort, cushioning, Plus III and high energy return as well as an Omni-Heat lining for warmth. A unique feature is its Omni-Grip traction lugs that harden in freezing temperatures for added traction according to Todd Lewis, footwear director at Columbia. For women looking for winter style, Columbia Minx, already Columbia’s largest winSportswear ter collection, will expand further with Nocca new colors, styles, and silhouettes. Highlights include the Nocca, $85, a waterproof lux ankle boot suitable for fall through winter that mixes woven synthetic textile and suede with a fauxfur collar and tongue lining, suede upper with nylon, and suede with canvas. Trail ready, Fire Tall Omni-Heat Waterproof, $120, is mid-height, insulated, and waterproof boot also with a faux-fur collar and tongue lining. Lewis said that the styles enable womColumbia en to wear the line “for longer periods of Sportswear Fire Tall the year” before the snow falls. While the Omni-Heat Minx collection packs Omni-Heat, OmWaterproof ni-Grip, Omni-Tech, and other Columbia technologies, Lewis said it’s the looks that offer the initial appeal. Said Lewis, “When the season turns, this meets her performance needs but also her style needs.” From Ecco , the BIOM Terrain Akka Boa GTX, $240, is designed to inspire Ecco BIOM longer hikes with a better fit. A custom Terrain Akka Boa GTX Boa Closure System delivers a secure and individual fit system. The direct-injected boot features full-grain yak leather upper, Gore-Tex construction, and a warm lined collar for winter readiness. Zuzanna Asztemborska, Ecco’s head of product – outdoor, said the Danish shoe manufacturer sees natural motion as an ongoing trend driven by the consumers’ interest in a healthy lifestyle, which includes being more aligned with nature and having increased body and mind awareness. She added, “Customers are looking for products that guarantee the freedom of natural movement and offer only minimum support and guidance.” Inspired by the outdoors but made for more urban living, the Whistler, $230, integrates the technical features of an outdoor Ecco Whistler product with the versatile style of a casual boot. Designed to keep feet comfortable year-round, the boot features Gore-Tex lining, Nubuck leather, and direct-injected PU midsole. “Outdoor consumers are increasingly participating in multiple and different
activities – sometimes even over the course of a single weekend – rather than specializing,” said Asztemborska. “These customers don’t want to be limited by their footwear, so we are focusing on designing versatile products that can work in many different situations.” At Asolo, the Avalon, $260, gets an upgrade for Fall 2015 with the addition of a molded EVA midsole for shock absorption and comfort. The Duo-Asoflex lasting board combines a stiff material for anti-torsion and anti-pronation with a softer material that offers shock absorption when walking. Comfort and support is enhanced with a PU protective cover, a molded EVA heel insert to protect and support the heel strike, and an Asolo rubber outsole. “The market is starting to shift back to footwear that offers more protection and support, and Asolo has always developed boots that can go through tough terrain,” said Henry Barber, Asolo’s head of sales. “With the addition of the EVA midsole combined with the Duo-Asoflex, Avalon is a boot that can go all day with a heavy pack and offer support and comfort”. The Shiraz, $300, has a new women’s fit for 2015. The all mountain hiking and approach boot uses a Schoeller upper for Asolo Shiraz warmth, abrasion resistance, and flexibility without making it bulky. The Vibram sole is low profile and aggressive for kicking steps in scree and snow, and a full rubber rand protects the boot from wear and tear in tough terrain. Strap crampons enable the wearer to cross a snowfield and scramble up class four boulders. Said Barber, “This is the ultimate peak bagging, alpine, all-mountain boot.” Also from Asolo, the Women’s Tacoma and Men’s Triumph, $230, are light hikers that pack Gore-Tex and a Vibram soles but stand out with a suede finish. “As more people have kindled an interest in hiking, we saw the need for a lighter, less intimidating boot that still provides excellent support and protection,” said Barber. “This line of boots easily transfers from work to trail with comfort and ease.
Asolo Tacoma (left) and Triumph (right)
Kamik, known for its rugged and durable snow boots, will add Polartec into its Winter 2015 boot line with the Horizon Boot, $150, for a lightweight, waterproof, breathable, and warm package. These include Polartec’s super-breathable fabric and its Alpha insulation that eliminates the need of shedding or adding layers while on the move. “Polartec is becoming trendy, mostly in apparel at present, and Kamik is thrilled to be able to expand this trend into footwear,” said Annie St-Denis, product manager. But warmth and comfort are essential and Kamik delivers on this demand with exclusive technologies such as LockFIT, Zylex, and RubberHe that are found in styles like the Coldcreek and Shelter, said Davide Degano, another Kamik product manager.
For men, Kamik’s Conqueror, $230, is manufactured using a technically advanced process called over-molding that creates a seamless bond between the full grain leather upper and synthetic rubber bottom. Walnut is the new neutral for women for Fall 2015 while eggplant is a hot color coming from the runways. Said St-Denis, “For prints, a marbled pattern is on trend for Fall/Winter 2015, so Kamik created the marble rain boot style, available in a selection of colors.” For men, brown and black, also pulled from the Fall/Winter 2015 runways, dominate the Kamik men’s collection for the season and can be found in styles such as the Apex and Conqueror. Yahn Lebo, product line manager for work/outdoor, Wolverine, said consumers overall are continuing to push for color. “This has been happening in athletic and outdoors for years, and now the work consumer is also appreciating some of that color pop as seen in the Overman and the Extreme Edge,” said Lebo. “What we’ve learned from our research on Millennials is that they want more for their money – they are looking for a versatile product that is highly functional and multi-use (waterproof, insulated, light weight, great traction).” The Overman, $180, introduces Wolverine CarbonMAX, one of the first safety toe boots that uses nanotechnology for protection and lightweight comfort. CarbonMAX meets ASTM standards F2413-11 M I/75 C/75 EH. The Overman also features Wolverine’s Contour Welt technology, contoured to the shape of the foot for arch support and allows the boot to Wolverine flex at essential points. Overman (top) The Edge Extreme Hunting Boot, and Extreme $230, is a lightweight athletic boot Edge (left) featuring Nubuck and 900 Denier Polyester upper with a Gore-Tex waterproof breathable membrane and a moisture managing mesh lining. NXT odor control helps stop odors with organic odoreating enzymes, and 600 gram 3M Thinsulate Ultra Insulation provides just the right amount of warmth for cold days and active hunts. Compression molded EVA midsole and removable open-cell polyurethane footbed offer support and cushion. An aggressive Vibram rubber lug outsole provides reliable traction. For the Fall 2015 Wolverine 1000 Mile Collection, Wolverine remains Wolverine Evans focused on archival patterns while exploring unique leathers, meaningful color, and functional updates. An example is the Evans Boot, $400, which Carrie Hill, senior product designer and developer, said “originates from the Original 1000 Mile Boot pattern with a rich blue Horween leather upper, and the outsole features a Vibram rubber forepart for added functionality for winter wear.” The Evans boot is handcrafted in the U.S.A. with the finest materials including Horween Chromexcel leathers and timetested Goodyear Welt construction. DECEMBER 22, 2014 | SGBWeekly.com
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“Color is a vital part of the Heritage collection for Fall 2015,” added Hill. “Throughout the line you’ll see intense blues, bright reds, and hints of metallics. Premium suedes in classic base colors, such as brown and grey, popped with brushes of metallic across the surface.” Sister company, Sperry Top-Sider will introduce the Boatyard Chukka, $140, which combines the urban styling of the Chukka boot with the rugged, lugged outsole of the Boatyard in the Boatyard Chukka. Adaptive WaveSiping in the outsole disperses water for stable footing on decks, docks or rocky coastlines, while waterproof leather and mesh on the uppers keeps feet dry and comfortable. Also from Sperry Top-Sider, the Winter Harbor, Sperry Top-Sider $130, gets an update with enhanced stability, Boatyard Chukka traction, and protection. With its ultra-light(top) and Winter Harbor (left) weight and waterproof design, Winter Harbor infuses SON-R Technology into a versatile and sporty design. Chaco has also seen a trend toward fashionable functionality in boots. “Women, in particular, are looking for beautiful boots that also perform in Fall/Winter conditions,” said Coe. “Reasonable weather protection and quality outsoles are a must. We also see a strong swing toward durable, natural materials – luxurious leathers, boiled and tufted wools, traditional metal trims. Women are buying across the range from full length, over-the-knee styles to chukka heights. Photo courtesy Keen Versatility and style is key.” By contrast, Coe said men “remain happy with fit and function, yet men’s boots must go from outside to inside without the need of a changeover, so taller boots from snowshoeing to hiking, to trail The North running,” said Platto. “Look for remain a challenge for men.” Face Ultra Extreme II features like winter traction GTX outsoles, waterproof/breathable Chaco membranes, lightweight construcBarbary (left) and Jaeger tion and snowshoe compatibility. (right) Our Ultra Extreme II GTX embodies all of these traits, and is a great go-to boot for any winter pursuit.” Platto expects lifestyle boots to continue to be the dominant silhouette for Fall 2015. “Look for women's boots to come down in height to the ankle. We'll still see To answer these needs, the Barbary, $150, for women features variegated wool hardware detail and equestrian influence,” said Plato. “Colors are and waterproof, full-grain leather upper with a fold-down collar. A removable, fun with brights and graphic print details contrasted on dark neupigskin-lined Luvseat PU footbed with EVA layer offers instant comfort while a tral bodies. For men, classic styling and versatility will be impormountain lifestyle outsole with 3mm lugs and non-marking EcoTread light rub- tant. Enough protection to keep you warm and dry coupled with ber with 15 percent recycled content provides traction. For men, the Jaeger, $140, styling that can take you from the street to the office. Look for infeatures a removable knit-lined Luvseat PU footbed, EcoTread light rubber, and teresting takes on brown, in some cases lighter than the traditional. waterproof, full grain leather upper with woven textile around collar and tongue. Both genders will see mixed materials complimenting each other Following on the successful launch of its Ultra series, The North Face will like leather/suede/textile combos. For women look at our Purna introduce the Ultra Extreme II GTX, $150, featuring a waterproof, breathable and ThermoBall collections, and for men check out the Ballard and Gore-Tex membrane with Duratherm insulation and a grippy Vibram Icetrek Chilkat families. Within these collections, you'll find functional, outsole. comfortable styles in on-trend silhouettes and colors.” Carey Platto, The North Face’s footwear director, said that outdoor participation Five Ten sees a continuation in the trend for light, durable, suplevels are up in the U.S., which is carrying over into winter and as such, winter traction portive footwear. “The demand for our Stealth rubber continues to outsoles, waterproof/breathable membranes, lightweight construction, and snowshoe grow at a high rate,” said Wally Barker, Five Ten’s global managing compatibility are all essential needs in technical footwear. “Outdoor enthusiasts need director. “This is probably because we are now the top-selling flattechnical footwear that is comfortable and protective for winter pursuits that range pedal shoe and one of two top-selling clipless shoes. As more bike 14 SGBWeekly.com | DECEMBER 22, 2014
riders depend on Five Ten Stealth for performance, they are turning to our shoes for casual and walking wear.” Five Ten is also seeing a significant uptick in its new Gore-Tex footwear. For 2015, Five Ten is building on that momentum with the launch of the Camp Four GTX, $180; Camp Four Mid GTX, $210, and Guide Tennis GTX Mid, $180.
From top to bottom: Five Ten Camp Four GTX, Camp Four Mid GTX, and Guide Tennis GTX Mid
For climbing approaches, scrambling, and day hiking in rough and wet terrain, the Camp Four features a super-sticky Stealth S1 outsole with increased lug height that gives hikers the confidence necessary for the steepest and most technical approaches. The Gore-Tex waterproofbreathable liner keeps feet comfortable and dry. It also features reduced seams, a compressionmolded EVA midsole, Ortholite sock liner, and fast-lace closure with locking eye stays. For multi-day trips or long approaches with heavy loads and hikes in wet and rough conditions, the Guide Tennis GTX Mid features a Gore-Tex waterproof-breathable liner, ergonomic last with athletic-fitting heel and form-fitting shape, compression-molded EVA midsole, DWR-treated Nubuck leather upper, mid-level ankle support for stability, and lace closure. “Our hiking shoes have always been favorites for adventurer athletes,” said Barker. “For years we’ve been asked to produce a water-proof/ breathable shoe. Our partnership with Gore Tex allows us to do just that. 16 SGBWeekly.com | DECEMBER 22, 2014
Salomon Quest Origins GTX (top) and Utility Pro TS CS WP
From Salomon, Quest Origins GTX, $250, takes the lightweight, stability, and fit of the original Quest and adds a full-grain leather upper combined with retro-style. Features include a Gore-Tex lining, molded EVA midsole, and Contagrip outsole. A high-top winter work boot, the Utility Pro TS CS WP, $180, from Salomon blends retro cool looks with Salomon technology and winter warmth. Features include a Nubuck Leather upper, Climashield waterproof membrane, Thinsulate 200 grams and synthetic fur lining, and non-marking Contagrip outsole. Mammut, the Swiss brand, will introduce Mammut the Nordwand 2.1 Nordwand 2.1 High High GTX, $700, its GTX top-of-the-line climbing and mountaineering boot. It’s a highly technical, lightweight boot featuring an inner boot protected by a watertight zippered liner/gaiter offering a snug fit with a power strap. The boot also features a Thinsulate 200B waterproof lining and Vibram Teton sole. Long known for its top-end boots for high altitude mountaineering and cold weather ice climbing, La Sportiva will introduce its two premium mountain boots to solidify its market position in the category. Featuring an integrated gaiter, the Trango Ice Cube GTX, $550, is designed for steep ice climbing and technical climbing while the G2 SM, $790, is a highaltitude mountaineering double boot. In both
boots, the carbon honeycomb insulation underfoot in the midsole keeps feet warmer while reducing the weight of the boot overall. Bogs got its start in 2002 by providing Oregon farmers with the functional shoes to weather the harsh conditions of the Pacific Northwest but recently gained significant traction extending that comfort and protection into the active lifestyle and outdoor markets.
La Sportiva Trango Ice Cube GTX (top) and G2 SM (bottom)
For Fall 2105, the Women's Sidney Lace Plaid, $120, has 5mm of Neo-Tech Lit insulation for warmth down to 5°F. This versatile, 100 percent waterproof boot offers two different lace colors to mix up your street style. A rebound cushioning system in the outsole provides lasting comfort.
Bogs Sidney Lace Plaid
Part of Bogs continuing extension into the leather boot market, the Kristina Chelsea Boot, $150, is crafted with seam-sealed, waterproof, full-grain leather but rebound cushioning in the outsole promises to makes it ultra comfortable. "As Bogs continues to expand on our popular waterproof leather collection, we look at how to provide both functionality and style for our consumers,” said Kelly Santos, VP of product with Bogs. “Based on their feedback, we set out to ensure that our promise of 'comfort' is
delivered regardless of the style. Our unique shapes and lines are inspired by Bogs Kristina nature. Bogs materials – from natural Chelsea Boot rubber to our double-face shearling are honest, real and authentic." For kids, Bogs will offer the Prairie collection, $120. Crafted with a waterproof suede shaft and rubber foot, the boots provide protection from the elements while the 100 percent wool shearling on the inside keeps feet warm and comfortable. Hi-Tec Sports From Hi-Tec Sports, the Terra Trail Terra Trail Mid Mid 200 i WP, $120, is a sleek looking 200 i WP boot with waterproof leather upper and durable canvas. I-shield repels dirt and water, and a Dri-Tec membrane provides a waterproof shield. Thermo-Dri waterproof insulation traps heat and an OrthoLite sockliner provides cushioning while a Vibram rubber outsole delivers durability and traction. Designed and developed in the U.S., the Hi-Tec Sonorous Mid II WP, $90, is ideal for trekSports king through snow with an edgier look. Sonorous Mid II WP Suede and mesh upper provides comfort and breathability. It likewise includes a Dri-Tec membrane, Vibram rubber outsole, EVA footbed and midsole for cushioning and impact absorption. Stylish features and a faux fur lining make the St Moritz Lite 200 i WP, $100, ideal for everyday use in winter. A Thermo-Dri waterproof insulation is warm on the coldest days, and a Dri-Tec membrane and i-shield repels water and dirt. An EVA midsole absorbs impact and a steel shank provides stability. “Obviously an early winter has an uplift on outdoor sales generally,” said Ian Little, director of marketing and e-commerce of Hi-Tec Sports. “We are seeing a large increase in the sales of winter boots across men, women, and children. This is different from last winter when we only saw a spurt in January. Also work boots are selling better earlier in the Fall. As far as trends go, the tough, rugged look Hi-Tec Sports St Moritz Lite 200 i WP for men is proving popular,” added Little. “For women, winter boots with color pops are again selling well.” Adidas Outdoor’s Thomsen believes the current trend in boots toward lighter weight, better grip, and greater comfort is continuing and is becoming more important as more consumers are exposed to the new technologies and materials that makes it possible. “New trends take time to mature into the new standard, but once enough people have a chance to experience these innovations, it is impossible to go back to heavy leather boots that take miles to break in with slippery rubber lug soles and stiff foam cushioning,” said Thomsen. For Fall 2015, Adidas Outdoor is upping the ante by launching its proprietary Boost rebound technology in both hiking and trail running
boots. The technology was successfully added to Adidas’ Outdoor trail running line for Spring 2014 and will further expand in that category for 2015. The hiking styles will continue to play up the superior grip from Continental Rubber's mountain bike tire technology. “These new styles offer the best traction, cushioning support, and energy return ever seen in a trail boot,” said Thomsen. “This trend will certainly grow as more people get a chance to experience this fast and light freedom. The overall trend in brighter more fun colors Adidas Outdoor’s Terrex Ultimate also continues to grow especially Boost CH (top) and Boost Urban Hiker driven by a new generation of outdoor athletes.” Highlights include the Terrex Ultimate Boost CH, $200, a waterproof winter boot with a Boost midsole and a Continental Rubber outsole that featuring PrimaLoft insulation and snowskirt ankle construction to seal out harsh weather, along with a Climaproof membrane for dry feet. For endless energy for hiking trails and streets, the Boost Urban Hiker, $180, is a hip casual boot that makes comfort and warmth easy with Boost energy return and PrimaLoft 100g insulation in the upper for more warmth. Fastshell Mid CH, $150, is softshell, mid-cut athletic outdoor shoe featuring grippy Continental rubber, PrimaLoft insulation, an Adiprene shock-absorbing midsole, and sealed seams to keep water out. Speed lacing makes for a quick, snug fit. Thomsen believes the influence of Adidas Outdoor’s fun colors are resonating more with Fastshell Mid the younger consumer in the out- CH door space. Said Thomsen, “Boost will certainly add a spark to traditional hiking boots in much the same way Boost changed the road running world. There is a wide range of consumers but our target market of young, next generation outdoor athletes, are clearly looking for next generation products. Lighter, faster, comfortable performance boots with a healthy dose of fun.” From Lowa, modern styling makes the Melrose GTX Mid, $225, a versatile fourLowa season casual everyday boot with climate Melrose comfort technologies. The classic lace-up is GTX Mid constructed of full grain leather with a GoreTex lining and Partelana wool/polyester blend fleece insulation. Featuring Lowa’s lightweight and low profile injected sneaker winter sole that is stable, slip resistant, and supportive, the boot protects feet in snow and slush and will not hold snow and ice. Lowa’s Sachs said better product has sold well this year. “I think the message of long lasting, enduring product is resonating with customers”. “It’s a better investment value, it’s better for the environment, and it’s better comfort and performance. Americans want good experiences not DECEMBER 22, 2014 | SGBWeekly.com
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bad ones. Suffering with wet, cold feet, twisted ankles, soreness, blisters, and so on is not in our DNA.” For hunters, Lowa’s Innox GTX Mid for men, $215, features a lightweight synthetic upper while injected PU sole technology and Monowrap construction offers support and stability. The boot also features a waterproof and breathable Gore-Tex lining, NXT sole for traction and durability, and closed loops for spreading lace tension. “Hunt continues to drive high-end product in the big game western markets,” said Sachs. “These sportsmen need product that performs when they are in the backcountry for extended periods with heavy loads (they hope) on the way out. We will introduce some new product for the younger customer in this market who likes to move fast.” Rocky Boots is re-launching its BroadHead footwear collection with more features for the hunter. Weighing just 22.75 ounces per boot, the BroadHead collection, $175 to $180, features an aggressive but lightweight rubber skin outsole and a ripstop fabric upper. The boots cement construction for extreme flexibility is 100 percent waterRocky Boots proof. Styles are available with 400 grams BroadHead or 800 grams of 3M Thinsulate Ultra Insulation, and all feature Realtree Xtra camouflage. “From the outsole up, these BroadHead boots are the definition of tough,” said Jordan Gottke, marketing director for Rocky Boots. “The BroadHead collection does it all while remaining comfortable and lightweight.” From Vasque, the Sundowner GTX, $220, combines the look and feel of the Italian original with modern technology. The updated model has a molded PU midsole with a TPU shank and a Pyrenees Vibram outsole based on the original Sundowner outsole. Vasque With Red Wing leather tanned in Sundowner GTX Vasque’s hometown of Red Wing, MN, its seamless upper will repel water effortlessly. Like a puffy jacket for your feet, Vasque’s Pow Pow II, $150, is a performance winter boot combining the warmth of 400 grams of Thinsulate, a shearling liner, and Vasque’s technologically advanced Cold Hold Compound outsole. Designed for tackling gnarly winter trails, it has a quilted nylon and suede waterproof upper with a molded EVA midsole and TPU shank. “Athletic silhouettes and materials continue to make boots lighter and more comfortable out of Vasque Pow the box,” said Vasque’s Hall. “AesthetiPow II cally, we see a trend towards heritage revival of our earlier classic styles.” From Oboz, the Men’s Sphinx Mid Bdry, $150, is suited for all-day use. Textile and Nubuck construction with BDry lining is waterproof and Lowa Innox GTX Mid
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breathable, and stability comes from Oboz’ BFit Deluxe insole, generous lugs, and supportive mid-cut design. For women, the Phoenix Mid Bdry, Oboz Men’s $150, is a light mid-cut textile and NuSphinx Mid Bdry buck leather hiker with deep lugs for secure footing, a top quality footbed, and waterproof breathable upper. Oboz’s Fairchilds believes that increased discussions around mitigating your carbon footprint will put a greater emphasis on boots that last. “A boot needs to have a classic enough look that it endures well beyond the latest fad; chasing the ‘coolest’ fashion or latest midsole thickness isn’t the way to make sure customers get a full life out of a shoe or boot,” said Fairchilds. Oboz Phoenix “And, of course, a boot has to fit well for Mid Bdry full service from day one until its last day, otherwise it sits in the closet. From a manufacturing standpoint, making boots endure requires attention to detail that focuses on durability, including selecting materials and construction methods.” For Fall 2015, Muck Boots will introduce the sleekly styled ArcMuck Boots tic Excursion Lace, $160, in what’s Arctic Excursion expected to be another strong year Lace (right) and Arctic Sport II for full rubber boots and ankle style (bottom) slip-on’s. The men’s boot features full rubber coverage, a fleece lining, and rugged outsole. The 5mm of neoprene insulation provides comfort, 100 percent waterproof protection, and a temperature rating of -40 degrees. With consumers also looking for customization, the boot features non-functional laces that will come in two color choices.” Arctic Sport II, $170, is a rugged but sleek outdoor boot for women. “Above all else, the consumer is looking for a boot that is lightweight, comfortable, and can be worn throughout the day,” said Muck Boots’ s O'Brien. “Muck’s signature neoprene material makes it one of the lightest and most comfortable boots on the market.” From Merrell, the Capra, $170, is a hoof-inspired hiker taking its cues from the Capra mountain goat. Vibram MegaGrip outsole and Merrell UniFly tapered midsole cling to challenging terrain. The new leather additions amplify protection, warmth and durability.
Merrell Capra
Photo courtesy Keen
At Ahnu, which is gaining traction among boot fans this year with the stylish Ahnu West yet sturdy Sugarpine and Montana models, Portal a highlight for Fall 2015 is the West Portal, $185. Featuring seam-sealed waterproof construction, full grain leather uppers with reptile embossing, and blown rubber outsole, the boot offers all day comfort with a soft jersey lining. Part of Keen’s American Built Performance Series, the Durand Polar, $200, features Keen’s proprietary direct-inject polyurethane (PU), that resists compaction, Keen offers a durable midsole, and maintains its Durand cushioning qualities from the first step to Polar the millionth. A TPU shank improves stability and an integrated heel cushion maximizes step-in comfort and shock absorption. A new snow and ice grip outsole material offers a high level of traction in freezing temperatures. It also features a Thermal Keen Heat Shield Footbed and KEEN.Dry waterLogan Mid proof breathable membrane. The Logan Mid, $60, also made in the U.S., features an integrated heel cushion with stepin comfort and maximizes shock absorption. Featuring a lightweight synthetic upper
and KEEN.Dry waterproof breathable membrane, the Keen Elsa boot has a Smart Lace-Plate Boot WP designed to evenly distribute lace pressure across the midfoot for comfort on longer treks and a solid rubber high-traction outsole. Offering a casual, youthful take on a traditional rain boot, the Elsa Boot WP, $130, includes an on-trend ankle height and Sherpa lining. With 100 grams of KEEN.Warm insulation, the Elsa protects from the cold, while a high-traction outsole performs easily on wet and slippery surfaces. “With some of our women’s casual footwear, we’re instilling patterns influenced by Mesoamerica with earthy hues and a pop of bright saturation that’s evident in the women's Elsa winter boot collection,” noted Johanna Koeberle, Keen’s senior merchandising manager. “The focus is on fun, style, and function in creating a boot that can be worn with everything, and isn’t bulky. “The outdoor lifestyle is also trending,” added Koeberle. “High couture’ - the ‘runway’- is taking cues from the outdoor industry and fusing it with high fashion,” added Koeberle. “This hybrid combination is evident in our men’s BLVD line, with the Tumalo collection – a fusion of hiking and lifestyle – using high-quality, full-grain leather and vulcanized construction, creating a street sneaker with style that’s inspired by the mountains.” ■ DECEMBER 22, 2014 | SGBWeekly.com
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OUTDOOR TRENDS 2015
SNOWSHOES In products with thousands of years of history, innovations often come at a snail’s pace. But snowshoes, despite very little evolution over most of their existence, have improved immensely in the last two decades, with dramatic innovations in materials, binding, and frame design, and to a lesser extent, shape. By Scott Boulbol
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Jake Thamm, Founder of Crescent Moon Snowshoes
“T
he snowshoe industry is not [the most] technically driven category – not like bikes or skis or even boots – but what technical applications have been introduced over the last 20 years have been modestly embraced by the industry,” said snowshoe innovator, and Founder of Crescent Moon Snowshoes, Jake Thamm. But he suggested the industry is more quickly adapting innovations and trends from other industries now. It is true innovations over the last few years, and continuing with the 2015 lines, have been more robust, with most of the big players’ lines featuring new technologies in various areas. Jeff Oster, Atlas marketing coordinator, said, “Snowshoe engineers have been asking themselves a few key questions - What important qualities does the intended user need in a pair of snowshoes (trail walker, mountain hiker, snowboarder)? How can we make the snowshoe binding faster to get in and out of? How can we make the snowshoe lighter while maintaining the integrity and reliability of the construction?” The answers have benefited all areas of these products. Bindings – which have long frustrated designers (and consumers) with often bulky, cluttered, confusing systems – have seen the most radical and beneficial innovations. Designers have had to address a wide range of challenges with bindings – straps and buckles have to fit a wide range of shoe shapes and sizes while remaining secure and micro-adjustable and easy to use, even with gloves on, all in snowy and icy conditions. Most of today’s designs have overcome these issues. For instance, with innovations like the Boa dial-closure systems, first used by Louis Garneau, a relative newcomer to the industry, bindings are much less cluttered and more quickly and easily adjustable than just a few years ago. Tubbs is also Jeff Oster, Atlas marketing coordinator now using Boa for its current line, while other brands have as well streamlined their binding systems dramatically with other technologies. Another area that has seen relatively little evolution until today is construction material - from decking to crampons, and especially frames, which were made from wood almost exclusively for thousands of years, and mostly aluminum with modern snowshoes (and to a lesser extent steel). Northern Lights experimented with alternative materials in the early 90’s, using titanium for its frames, but aluminum has continued to utterly dominate the industry. Until now. Crescent Moon is about to blow that notion apart with its introduction of the first-ever, production-model carbon fiber snowshoe frame on its new Rocket model. While carbon has been around in skiing and cycling for some time, this is the first production model available with the feather-light yet incredibly strong material. We expect many more brands to follow up with their own models in the
next couple years, pending much-anticipated feedback about the Rocket. Meanwhile, aluminum and carbon-steel continue to rule the industry, while titanium and lightweight plastics are also gaining ground. Suspended bindings and articulating frames have also received considerable traction lately. These innovations supposedly help ease workload and fatigue. Suspending the binding provides the ankle to flex naturally while the frame can tilt or flex around it. “Suspension straps allow the ankle to have lateral articulation on uneven terrain. This technology is best displayed on side hills when traversing across a steep slope,” explained Oster. Plus the foot and toe crampons may be able to sink further into the snow for better traction especially in loose snow. Articulating and flexible frames also allow the shoe to adjust to changing terrain – like off-camber trails for instance – so the ankle doesn’t have to compensate. And heel lifts – similar to those in backcountry ski bindings – have been added to many models to ease stress on calves during steep ascents. Finally, decking has also seen considerable improvement recently, as well as the way in which decking is secured to the frames. Again carbon fiber enters the equation here with carbon composite materials reducing weight and maintaining integrity while increasing strength. Combined with suspension, this provides lightweight strength and comfort. “Carbon decking is very lightweight and also very durable,” said Rich Packer, brand marketing manager for Easton. “The decking does not stretch like standard decking so it is enhanced by the special design of the flexible frame.” Other fabrics and plastics are addressing the same issues with similar success. MSR even offers an extension to some new models, where an extra section of tail decking and frame can be easily added for changing terrain. TSL OUTDOOR French snowshoe brand TSL Outdoor has been around for over 30 years and in 2013 they introduced the Symbioz Elite, $300 which may represent the most radical innovation in the industry since wood and hides were abandoned for metal, plastic, and fabric. And, for this season, they’ve expanded the line to include the slightly lower-end Expert, $260. Plus both models of these relatively short, hourglass-shaped, ultra-flexible backcountry shoes are now offered in three size options 20.5”, 23.5”, and 27” -with weights ranging from 3.8lbs per pair to 4.8lbs. Overall they’re almost identical in construction, but the Elite decking is a carbon-reinforced plastic adding spring to shoe when coming out of a step, while the Expert uses fiberglass-based Texalium as its reinforcement.
TSL Outdoor Symbioz Elite
DECEMBER 22, 2014 | SGBWeekly.com
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CRESCENT MOON For the 2014/15 Season, however, the small Colorado-based Crescent Moon enters in with the most drastic innovation, with the introduction of the world’s first carbon composite snowshoe. Their new Rocket, $400, 2.8lbs, 24”, features not only composite tubing but also decking. Known for its incredible strength-toweight ratio, the carbon fiber gives the teardropshaped Rocket its excellent speed and agility, but the inclusion of fiberglass and other materials allows for more flexibility in the frame and underfoot. While it’s not the lightest shoe on the market, it’s still under three pounds. It’s also super sexy and should enjoy an instant following simply because … well… it’s carbon! The outer decking
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Photo courtesy Crescent Moon Snowshoes
Either way, both offer extremely impressive traction due to their unique range of flex and rotation - although this can also limit floatation in soft snow. They say the shoes will rotate up to 40 degrees to maintain full contact on seriously steep terrain, plus they flex with your foot more naturally on more gentle slopes. Along with the materials, even the crampons and bindings are quite different than most shoes – bi-directional plastic and replaceable stainless steel crampons are all independently attached, like so many spikes, so the deck is free to bend and the crampons will follow and still dig in. And, small tabs are cut into the perimeter of the deck like teeth, which add flex with the deck and add grip on side slopes as well. The bindings also have notable innovations. First, on both models, the heel and toe are attached with a telescoping plastic tab. This is a “set and forget” buckle so you don’t have to adjust TSL Outdoor Expert it each time. And the Elite features TSL Outdoor’s Memory Lock System in front – the user simply slips a shoe into the open, pre-set clamp and closes the lever, with no need to adjust (the Expert uses a traditional ratchet buckle in front). On both models the binding heel houses the lift bar, so it’s more easily deployed with a downward push of your thumb or even a pole than typical lifts that require the user to reach down to the decking and pull it upward.
is directly integrated into the frame rather than secured with tabs, so the structure should be much stronger in this often-vulnerable junction. With no gaps for snow to get through, this will improve floatation. The shoes come with their minimalist Single Pull System binding or for an even more pared-down option, they are also offered with direct-mount integration saving an additional 6oz. Or for those who prefer both options, the binding can easily be removed to allow for direct shoe mounting. This is clearly a top-end racing modeland will probably appeal mostly to elite athletes (and perhaps a few well-heeled tech geeks), but the indications for future shoes are substantial. If this shoe proves successful, the industry will have to quickly adapt – at least at the top-end – because carbon is so much lighter and thus faster. The other exciting option offered by Crescent Moon for 2014/15 is the Design-Your-Own program. Consumers can customize their shoes, $230 to $280, weights and sizes vary, for their exact needs, with type, size, and/or color options for frame, decking, binding and traction. For instance, a buyer may want a lighter, smaller frame, but with slightly heavier steel crampons with extra traverse tread for added durability and traction, and/or a more burly binding system for added security. Or vice versa, of course.
And who wouldn’t want to customize the color with multiple frame, deck, and binding options? LOUIS GARNEAU Another highly significant innovation in the industry is the use of Boa’s dial closure systems in bindings. First used by Louis Garneau in 2013, this simple-to-use clasp – already ubiquitous in footwear across many sports – has streamlined, lightened. and simplified their bindings considerably. Most of the mid- and upper-end shoes feature the Boa dials including the new, ultralight Transition 723, $200, 2.1lbs, 28.5”, designed specifically for running and racing. Nothing can match the simple (even on-thefly) micro-adjustability of the dial closure even with gloves on or in deep snow. The streamlined frame shape, with a contoured waist and lightweight aluminum frame, allows for a natural stride with the cutaway providing room for a nested foot landing, plus the binding is suspended for more natural ankle articulation. It’s also among the lightest shoes on the market. For those more inclined to grind up a mountain in the backcountry, the Black Everest, available in 822 and 827 models, $185; 4.1lbs, 32.3” and 4.7lbs, 32.6”, is designed for steep ascents and access to summits. The sturdy
polymer-molded deck has a sharp front edge that provides great snow shedding, and high carbon steel crampons give maximum traction including at the perimeter for side hills. The suspended binding features a single Boa closure for easy secure fit in the front with a separate rubber strap across the heel. And the heel raiser gives a more natural position and reduces calf fatigue on steep ascents. EASTON Easton has made a big name in cycling, among other activities, for its high-end carbon and aluminum wheels and accessories. And while they don’t yet offer a carbon snowshoe, they do incorporate carbon fiber into their decking for great strength-to-weight, combined with top-quality 7075 aluminum frames in shoes like the VO2 Louis Garneau Transition 723 Racing model sold without bindings for directmount only, $300, 2.5lbs, 21”. Unlike many brands, the frame is made from two separate tubes connected at tip and tail with slightly flexible joints for added articulation. They also use an innovative split toe crampon for better forefoot feel on the trail. And the turned-up tail means less drag on the snow when finishing a stride. Easton’s men’s and women’s Hike, $140, for the more casual snowshoe enthusiast, also features the dual-tube design and articulating joints. Men’s come in 25” and 29”, (4.7lbs, 5.2lbs), for ideal fit across a wide range, and women’s come in 25” (4.7lbs). They all feature one-pull binding closures plus heel lifts for steep terrain. And a contoured inside shape allows for better “nesting” - more room for the rear leg to land so the users’ stance can be less wide and more natural. The women’s model has increased contouring. ATLAS The newest member of the Atlas backcountry collection, the Endeavor, is available in Easton VO2 Racing 24” and 28” $220, 4lbs, 4.5lbs, and breaks the typical mold of using only soft or only composite decking by blending a traditional foredeck with Atlas Endeavor a composite aft. Combined (left) and Elektra 8 with their V-frame design (right) – which they say allows for better tracking because a smaller, v-shaped tail keeps its line through the snow and doesn’t drag as much – the composite tail allows for better soft-snow float. Plus the Spring-Loaded Suspension (SLS) means the binding is mounted on flexible, free-floating straps that can
stretch below the frame for deeper crampon penetration and can twist for ankle articulation. This means consistent performance in varied conditions. And Atlas’ redesigned 8 comes in two sizes, 25” and 30”, $140; 3.3lbs, 3.7lbs, as does the women’s Elektra 8 with 23” and 27” options, $140; 3lbs, 3.4lbs. All feature Atlas’ new Light-Ride Suspension, a version of the SLS on the Endeavor with lighter construction for less weight and added suspension. They also updated the crampons by adding side knobs for improved traction in varied terrain. And the binding even provides molded arch support and comes with gender-specific lasts. TUBBS The venerable granddaddy of American snowshoe companies is over 100 years old but that doesn’t mean Tubbs is afraid to innovate, as is clear with their redesigned Flex VRT, available in 22” (women’s), 24”, and 28”, $250; 4lbs 4.5lbs, 5lbs. This full composite, backcountry shoe offers high floatation and now incorporates a new Boa closure system allowing for less weight and hassle without compromising a secure fit for varied shoes. Their Flex Tail design allows the tail to bend on landing, softening the impact, made even more cushioned with a softer heel area. And the structure is just soft enough to allow some torsional twist, for better articulation in varied terrain. A heel lift and perimeter crampons complete the package for summit-bagging and off-piste exploration.
Tubbs Flex VRT
For slightly less adventurous outings, the Flex RDG, available in 24” men’s and women’s 22” options, $190; 3.9lbs, 3.5lbs, is designed to tackle a wide variety of all-mountain terrain. It features Tubbs’ easiest-to-use, onebutton binding. The top and heel straps are integrated, so one twist of the new Boa dial secures the entire shoe, although the heel has an additional set-and-forget adjustment to accommodate a variety of sizes. These have the same Flex Tail features as the VRT along with heel lifts and perimeter crampons. DECEMBER 22, 2014 | SGBWeekly.com
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Northern Lites Backcountry Rescue (BCR) (top) and Women’s Elite (bottom)
Mountain Safety Research (MSR) Revo Trail
Tubbs Flex RDG
MOUNTAIN SAFETY RESEARCH (MSR) With the name Mountain Safety Research, you’d expect MSR to excel at serious backcountry snowshoes, and you’d be right. While perhaps not the lightest, shoes like the new Revo Ascent, available in 22” and 25”, $240; 3.9lbs, 4.3lbs, are some of the most rugged in the industry. But what really sets these shoes apart is the option to add an additional 5” of tail length – just clip on the Modular Floatation tail and the float is improved considerably for changing conditions. Full injection-molded plastic decking offers great durability and float, torsional flex for better purchase in varied terrain, plus heel lifts for serious inclines. And a burley combination of steel perimeter crampons, under-heel plastic crampons, and two rows of teeth underfoot gives outstanding traction – they even feature reinforced toes for kick stepping in extreme conditions. Their Revo Trail, also offered in 22” and 25” options, $180, 3.4lbs, 3.8lbs, provide a slightly lighter option for more allaround use Brian Hallgren, president and in less severe co-owner conditions. But they still offer the clever Modular Floatation tail for versatility, and much of the same rugged features of the Ascent, with injectionmolded plastic decking and steel crampons all around (but only one row of teeth under toe). The traditional rubber-strap bindings are a bit less burly, but still offers solid security, easy slip-in, and freeze-proof performance.
Mountain Safety Research (MSR) Revo Ascent
NORTHERN LITES Of course not every brand thinks newer is always better, especially with a product as triedand-true as the traditional snowshoe. So while incorporating many modern trends, like materials, shaping, and construction, Northern Lites – always among the lightest, and early on
24 SGBWeekly.com | DECEMBER 22, 2014
considered one of the major innovators in the industry, incorporating various metals into their products – now prefers to simply refine their minimalist designs rather than radically innovating. “Many snowshoe companies are chasing the next greatest binding or whatever,” said Brian Hallgren, president and co-owner. “But we continue to view snowshoeing as providing winter fun with tried-and-true, easy-to-use snowshoes. Ultimately, snowshoers are just looking for snowshoes that work and work for many years…” This is clear in their Backcountry Rescue (BCR) model, $270; 2.8lbs, 30”, with its pared-down yet functional design – identical to the regular Backcountry model but with hi-vis, rescue-orange decking. Its long, tear-drop frame, with a widest section under the heel, provides excellent float, even in deep, soft snow, even though the weight is similar to many much smaller running snowshoes. But the weight is what really sets these apart. At under three pounds, these are as light as some much smaller running snowshoes. But that does not sacrifice their durability, they say, because they use a special aluminum alloy they claim is 40 percent stronger than the industry standard 6061 T6 framing; however, there are no perimeter crampons, only toe and heel. The same trademark minimal design and ultralight weight is evident in their new Women’s Elite, 250; 3.1lbs, 25”, a full-sized mountaineering and backpacking snowshoe with an aggressive crampon system. They claim it’s the lightest Women’s specific snowshoe on the market. The weatherproof, rubber-strap binding system is clean, secure, and functional though there are four separate buckles to tighten. ■
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Athletic Dealers of America 1395 Highland Avenue Melbourne, FL 32935 t 321.254.0091 f 321.242.7419 athleticdealersofamerica.com National Shooting Sports Foundation Flintlock Ridge Office Center 11 Mile Hill Road Newtown, CT 06470 t 203.426.1320 f. 203.426.1087 nssf.org National Sporting Goods Association 1601 Feehanville Drive / Suite 300 Mount Prospect, IL 60056 t 847.296.6742 f 847.391.9827 nsga.org Nation’s Best Sports 4216 Hahn Blvd. Ft. Worth, TX 76117 t 817.788.0034 f 817.788.8542 nbs.com Outdoor Industry Association 4909 Pearl East Circle / Suite 300 Boulder, CO 80301 t 303.444.3353 f 303.444.3284 outdoorindustry.org
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JANUARY
FEBRUARY
6-9
2-3
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8-10 ATA Trade Show Indianapolis, IN 8-10 Surf Expo Orlando, FL
SIA On-Snow Demo Ski-Ride Fest & Nordic Demo Copper Mountain Resort, CO
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Worldwide Spring Show Reno, NV
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NBS Winter Market Fort Worth, TX
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Sports Licensing & Tailgate Show Las Vegas, NV
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Sports Inc. Outdoor Show Phoenix, AZ
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Imprinted Sportswear Show Long Beach, CA
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NBS Spring Semi-Annual Market Fort Worth, TX
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SHOT Show Las Vegas, NV
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