SGBW 1549

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ISSUE 1548 DECEMBER 7, 2015

The Weekly Digital Magazine for the Active Lifestyle Market


DIAMOND GRIP®

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CEO Group Publisher James Hartford jhartford@sportsonesource.com 303.578.7004

ISSUE 1548 DECEMBER 7, 2015

Managing Editor Aaron H. Bible ahbible@sportsonesource.com 303.578.7017 News Director David Clucas clucas@sportsonesource.com 303.578.7007

The Weekly Digital Magazine for the Active Lifestyle Market

Senior Business Editor Thomas J. Ryan tryan@sportsonesource.com 917.375.4699 Associate Editor Jahla Seppanen jahla@sportsonesource.com Contributing Editor Charlie Lunan clunan@SportsOneSource.com 704.996.4463

Creative Director Teresa Hartford teresa@sportsonesource.com Senior Graphic Designer Chris Loving-Campos chrislc@sportsonesource.com

SVP Sales & Marketing Curt Schock curtschock@sportsonesource.com 970.227.1244 Advertising Sales | Northeast Buz Keenan buz@sportsonesource.com 201.887.5112 Circulation & Subscriptions admin@sportsonesource.com 303.997.7302

SportsOneSource Publications Print Magazines: SGB, SGB Performance Digital Magazine: SGB Weekly Newsletters: Sports Executive Weekly, The B.O.S.S. Report News Updates: SGB, SGB Apparel, SGB Footwear, SGB Outdoor, SGB Sportsman’s, SGB Team Sports

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Copyright 2015 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly by SportsOneSource.

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MARKET REPORT

VENDOR FOCUS

4 Record Number of Countries to Attend 2016 NAHBS

8 Kari Traa of Norway Coming to the U.S. In 2016

5 Adventure Medical Kits Dog First Aid Products

DESIGNER PROFILE

6 Pertex Debuts CS10 Technology 6 Nielsen-Kellerman Launches Kestrel 5 Series Meters 14 Industry Calendar

10 Lisa Hadley, Freelance Designer, Opedix Kinetic Health Gear

FEATURE 12 Female-Focused Apparel Outdoor Brands and Retailers Focus On The Female Consumer

DECEMBER 7, 2015 | SGBWeekly.com 3


MARKET REPORT

Photo courtesy NAHBS

RECORD NUMBER OF COUNTRIES TO ATTEND 2016 NORTH AMERICAN HANDMADE BICYCLE SHOW The stakes at the 2016 North American Handmade Bicycle Show (NAHBS) just got higher: Campagnolo just announced it will return to sponsor the event in February, and will again offer the “Best Campagnolo-Equipped Bike” award. Any exhibitors’ bikes built up mostly with Campy parts are eligible, and can be displayed at the Campy booth throughout the show. Distributor QBP will even offer discounted groups and parts to exhibitors who want to enter the contest. Brands, frame builders and component manufacturers from around the globe will exhibit at the Sacramento show, the world’s largest show for custom-built bicycles, including first-evers from Russia and Lithuania. The 2016 show will be held February 26- 28, at the Sacramento Convention Center in Sacramento, CA. With an earlier date this year, and a return to the outstanding facility in Northern California, the show hopes to see more than 10,000 attendees for the first time in its 12-year history. NAHBS has always had an international presence including builders and media, but this year has an especially wide array of brands joining the hundreds of American exhibitors: Brands from across The UK, Germany, Italy, The Netherlands, Ukraine, Australia, Japan, and of course Canada will be represented. “We usually get a great turnout from international brands, and we’ve become a model of this type of show around the world,” said Don Walker, founder and president of NAHBS. “We’re especially fortunate to have brands from so far away as Russia and Lithuania this year. It’s another sign that

4 SGBWeekly.com | DECEMBER 7, 2015

consumers all over the world appreciate the artistry, technological expertise, durability and craftsmanship that go into all these frames and bikes.” Triton hand-built Titanium frames and components will make its first appearance at the show, coming all the way from Moscow. They’ll join Tim Crossman Composites from Lithuania, who produces handmade carbon-fiber tubes, frames, and full bikes, along with many other products including drones and marine. Heading into its 12th year, NAHBS is dedicated to showcasing the talents of individuals and companies around the world, providing an interactive forum for frame builders and cycling enthusiasts to share their ideas, expertise and support for a special industry with a rich history. Exhibitors, attendees, and media can register to attend the 2016 show at the NAHBS website 2016.handmadebicycleshow.com now. Established in 2005, the North American Handmade Bicycle Show is the original event bringing together handmade bicycle frame builders from all over the world. NAHBS is now the largest and most widely accessible destination for frame builders to share their passion with cycling enthusiasts and supporters.


ADVENTURE MEDICAL KITS EXPANDS DOG FIRST AID PRODUCTS FOR 2016 Lassie is always there to help, but there are times when it’s her human counterpart that needs to come to the rescue. As more outdoor enthusiasts hunt, fish and work with their dogs, Adventure Medical Kits is expanding its lineup of canine-specific first-aid products, introducing its Workin’ Dog Kit to retail in April 2016. Designed for enthusiasts who rely on their canine partners on the ranch or out in the field, the kit includes a range of medical supplies designed specifically for their loyal four-legged friends. “Whatever the activity, our furry companions often get into as much, or more trouble than we do on the trail,” said Frank Meyer, chief marketing officer at Tender Corp., parent to Adventure Medical Kits. “This is a natural line extension to help our loyal brand users take care of their pets.” The Workin’ Dog Kit, $110, contains both the information and veterinarian-grade supplies to deal with serious emergencies. The included field manual provides the user with comprehensive medical information on how to use the kit’s components to treat an injured dog when far from veterinary care. Key components of the kit include: a Survive Outdoors Longer Emergency Blanket to treat shock and hypothermia, a LED headlamp for hands-free illumination, an emergency leash, an emergency cold pack for sprains, strains and heat exposure and a self-adhering elastic bandage that won’t stick to a dog’s hair. For serious cuts and wounds, the kit comes with hydrogen peroxide and 10 CC irrigation syringe for effectively cleaning wounds, as well as QuikClot Gauze and Hemostat forceps to stop bleeding fast. A disposable skin stapler helps close serious wounds. This is the fourth product Adventure Medical Kits has debuted as part of its Adventure Dog Series, including the The Me & My Dog Kit, $50, The Trail Dog Kit, $25, and The Adventure Dog Heeler Kit, $10. The new Workin’ Dog Kit will be on display for preview at Outdoor Retailer Winter Market 2016, Booth #3244, in January. DECEMBER 7, 2015 | SGBWeekly.com 5


PERTEX TOUGHENS UP NEXT YEAR'S DOWN JACKETS

The Kestrel 5 Series includes the 5000 Environmental  Meter, 5500 Weather Meter, 5100 Racing Weather Meter, 5200 Professional Environmental Meter, 5400 Heat Stress Tracker, Sportsman Weather Meter with Applied Ballistics and Elite Weather Meter with Applied Ballistics.

KESTREL 5 SERIES REPLACES KESTREL 4000 SERIES

The Montane Featherlite Down Pull-On Pro features Pertex's new CS10 Technology fabric

Pertex CS!0 abrasion-resistant fabric technology

The ingredient brand best known for providing an extremely lightweight exterior for down jackets is beefing up its recipe for the fabric with the debut of what it's calling CS10 technology. The new tech, to be featured in Fall/Winter 2016-17 pieces by Berghaus, Montane, Mammut, Peak Performance and Salewa, utilizes yarns with diamond-shaped filaments, which lock together better than traditional circular-filament yarns to provide a highly stable construction. "These tightly interlocking filaments give the fabrics superb abrasion resistance along with improved water-beading properties," company officials said. "And while highly durable, these fabrics are exceptionally soft to the touch, extremely downproof, and lend a beautiful sheen." The new tech and fabrics will be on preview at this January's winter trade shows, including Outdoor Retailer Winter Market in Salt Lake City, UT, January 7-10, 2016; and ISPO Munich January 24-27, 2016. 6 SGBWeekly.com | DECEMBER 7, 2015

Nielsen-Kellerman (NK), maker of rugged environmental and sports performance instruments, launched its line of Kestrel 5 Series meters, which communicate wirelessly with mobile devices via Bluetooth for immediate and accurate weather data. The series was made for professionals and amateurs alike to make use of the data in a variety of outdoor fields. “The uses for our new 5 Series meters are endless,” said Alix James, NK CEO. “We included features for everyone from coaches who need to monitor humidity and heat stress index on the playing field, to hunters who want barometric pressure and wind speed, to firefighters who depend on accurate dew point and relative humidity readings for their safety.” And since some fields require an oomph of power, the Kestrel 5 Series meters include several industry-specific models. “The immediate and historical data the Kestrel 5 Series meters deliver can be used in critical decision-making to improve performance and help ensure safety,” added James. For instance, product conception for the Kestrel 5400 Heat Stress Tracker was built around many of the well-established heat stress guidelines for military, athletics and occupational safety. Special LED beacons and warning buzzers on the Kestrel 5400 can help military personnel (and even athletes and hot-weather workers) stay safe in humid conditions. Other Applied Ballistics models give shooters increased accuracy. This comes as a result of combining accurate measurement of critical environmental factors with an advanced ballistics solver. Consistent throughout, all Kestrel 5 Series meters are drop-tested, waterproof, dust-proof,

and said to be the most rugged of their kind when it comes to performing under radical conditions. Despite their grit, the models take average AA batteries. Each model is also backed by NK's industry-leading five-year warranty. Easy to navigate, portable, packed with functionality and yet still small. This Series covers all the bases, but it wasn’t easy. "We painstakingly addressed every complaint or problem users had with the 4000 series," said James, who believes optional connection with Kestrel LiNK, powered by Bluetooth Smart, is one of the new line's best features. "Data communication opens the door to creating solutions for users, especially where environmental measurements, decision-making tools and guideKestrel 5400 lines intersect," she Heat Stress added. “Being able Tracker to pull these measurements straight into an app is so powerful." Michael Naughton, NK's VP of business development, said, "K5 Kestrels can communicate to iOS and Android devices using Kestrel and third-party apps, and they're compatible with software on Windows and Mac computers." Other improvements include a high-contrast, high-resolution display screen that is easy to read in all lighting conditions, a dual-color LED backlight and a corrosion-resistant battery compartment.


DECEMBER 7, 2015 | SGBWeekly.com 7


various situations, running, hiking, skiing, hanging out and so on that has helped create an image of an active and social person that personifies our brand. There are few brands we can compare ourselves with. That is why we think there is a massive opportunity for us in North America – and why we’re seeing strong sellthrough results in our first season. What is your marketing strategy for the U.S./ North America? What are you going to do to make yourself stand out? We are going to work closely with our specialty retailers as we build brand awareness through merchandising and displays at the retail level. We are building brand awareness through social media and various events as we try to engage women that have a lifestyle similar to what we have seen in Europe. Marketing wise, our focus is on healthy, strong and active women.

Kari Traa, Owner, Kari Traa of Norway

Can you talk about any growth you’ve had in recent years? The brand has grown about 35 percent annually for the past five years in Europe and is the number-one women’s baselayer in Northern Europe. Our focus is specialty retail, and we expect to build a strong network over the next years in key markets and resorts across the U.S. and Canada.

VENDOR FOCUS

KARI TRAA MAKING AMERICAN GIRLS VERY HAPPY SGB caught up with former Olympic freestyle skier and apparel designer, brand owner Kari Traa of Norway to find out what’s in store for U.S. retailers next winter. By Aaron H. Bible We have been covering an influx of European brands launching in North America. Most of them outerwear but some are full line, like Ortovox. Why is now the time for Kari Traa to come to the U.S.? Kari Traa has had a tremendous success over the past years and become the number one sports brand for women in Scandinavia and Europe. With an exclusive focus on women only we have made a unique expression through design and colors. It’s all made for girls by girls and we feel that we in North America will fill a need for a women’s brand that is combining comfort and style with trailblazing technical features. Over the years we have been approached by numerous North

American retailers and, now that the brand has established itself in Europe, we felt that North America was the logical next step given the interest and the gap in the market. How is the brand viewed in Europe? Is this a performance brand or a lifestyle brand? It is both; most of our girls (consumers) use Kari Traa for their workouts and other activities… but we have started to see many of our designs being used for daily use – mostly as lifestyle pieces that are a reflection of their active lifestyle. We have a very active consumer base in Europe, that we call our Kari girls, that post actively on social media, using our clothes in

What is your passion as a designer, as an athlete, and a role model? What inspires you and your products? My passion in life has been handicraft and extreme sport, freestyle skiing and skydiving. With my own brand I’ve been able to combine these passions and made a sportswear brand addressing active girls all over the world. It’s all about vibrant colors and top performing active wear. Women should be able to express one’s individuality, athleticism and femininity all at once when doing sports and being active. You shouldn’t have to compromise on style when performing. We want to inspire women to be all they can be by creating great social arenas for sports, interaction and, most importantly, fun!

8 SGBWeekly.com | DECEMBER 7, 2015 Photo courtesy Kari Traa of Norway


THE INTERSECTION OF CAREER & LIFESTYLE

The Right Talent Is Easy To Find If You Look In The Right Place SportsJobSource reaches the most connected, best informed, and highest caliber professionals in the active lifestyle market. For more information, call 303.997.7302 or email SportsJobs@SportsOneSource.com.

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“There is a lot of talk about 'smart apparel' with integrated sensors and systems for performance feedback, but Opedix is really the only product out there that can actually correct alignment and movement patterns simply by putting it on.” – Lisa Hadley

Lisa Hadley, Freelance Designer, Opedix Kinetic Health Gear

DESIGNER PROFILE

LISA HADLEY FREELANCE DESIGNER/PRODUCTION DIRECTOR OPEDIX KINETIC HEALTH GEAR By Jahla Seppanen Lisa Hadley has been developing apparel for the outdoor, action sports and ski industries for more than 15 years. Her flair for taking technical garments from concept to factory, along with a record of strong relationships with factories, fabric and trim vendors around the world has made Hadley a sought after designer for prominent brands such as 10 SGBWeekly.com | DECEMBER 7, 2015

Horny Toad Activewear, Outdoor Research, Mountain Hardwear, Flylow, Marmot and Opedix. In her freelance work with kinetic health gear company Opedix, which has blown the top off scientifically engineered performance wear, Hadley has been collaborating for three years with the company to transform the


vision of science-driven, performance-optimal apparel into a wearable reality. Most recently, Hadley used her design skills in partnership with Dr. Michael Decker, Ph.D., to produce apparel that is a hybrid of style and science in the purest sense of the words. SGB sat down with Hadley for an insider look at the scientific world of Opedix designs. How do Opedix designers differ from ordinary activewear designers? It certainly would have helped to have a background in anatomy or science, but I work very closely with Dr. Michael Decker, Ph.D., who is a senior scientist at the Human Dynamics Laboratory at Denver University. His knowledge of biomechanics and human movement and my experience in apparel design and textile applications have been a great combination. What is it like collaborating with scientists on apparel? It’s imperative. Collaborating with Dr. Decker was like going back to school. I thought I knew everything about making activewear until I started working on the Opedix line. The Opedix products are like nothing else on the marketplace. They are truly based on science first and foremost. I have learned so much about the human body and biomechanics in order to develop products that can actually change a person’s alignment and movement patterns. Is it difficult to make kinetically optimal and fashion-forward pieces? Once we figured out the patterning and appropriate fabric tensions to achieve the functional result we were looking for, making the product fashionable wasn’t that difficult. After all, that’s my expertise. With so many interesting textiles available these days, it was fairly easy to achieve the desired look. Over time, we hope to add more variety from a design perspective, but for now we went for a timeless look.

Knee-Tec Tights

Opedix has a tight line of offerings. Does this change the regular design process? Each product was designed to address specific components of the kinetic chain, which is why the base line is fairly small right now. It all began with the Knee-Tec Tights, focused on the lower extremities, and then we developed the CoreTec Shorts to address the core and hips. The Dual-Tec Tights were designed to combine the technology used in the Knee-Tec Tights and Core-Tec Shorts, and now we have moved onto the upper kinetic chain with the introduction of the Blade-Tec Shirt. Over time, we plan to extend the line to include variations of these products with different fabric weights, feature sets, color schemes, etc. What is the next big design trend in performance wear? I think products like Opedix are

Core-Tec Shorts

right on the cutting edge of apparel innovation. There is a lot of talk about “smart apparel” with integrated sensors and systems for performance feedback, but Opedix is really the only product out there that can actually correct alignment and movement patterns simply by putting it on. The product increases sensory input and improves neuromuscular function, leading to better movement, without the user even having to think about it. You would never be caught running or biking in…? Jean shorts Break down the new Blade-Tec 2.0 Shirt. What isn’t immediately obvious to the wearer? The whole design is pretty cool and quite subtle. While other shirts on the market utilize primarily mechanical tension or “pulling” to correct shoulder alignment or posture, the Blade-Tec 2.0 Shirt, just like other Opedix products, focuses on improving neuromuscular function to correct alignment or posture. The load distribution ring in the center back of the shirt is a key component that most people might not recognize for its importance. It effectively anchors the other bands and helps promote muscular balance by providing just the right amount of tension when your body is out of alignment.

Blade-Tec 2.0 Shirt

DECEMBER 7, 2015 | SGBWeekly.com 11


FEATURE

Women’s Trends The industry looks to designers to outfit the “less is more” trend with female-focused apparel that withstands the test of time and tear. By Aubrey Volger

L

ong known as a male-dominated arena, the outdoor industry has shifted the game the last decade to meet women’s needs and expand high-end product offerings for this crucial consumer group. Companies latched onto this growing demographic in the early 2000s and saw a 60 percent increase in women’s specific sales over a two-year span, according to research from the Outdoor Industry Association (OIA). Companies like FiveTen, who introduced the first women’sspecific climbing shoe, are not only creating female-specific products, but are also selling better to women. Brands and retailers are joining forces for a focus on the female consumer. With 65 percent of women saying they look to store displays for apparel inspiration and 36 percent believing specifically designed gear can enhance performance, again noted by OIA findings, designers look directly to the buyer for ideas, while retailers

drive sales through interaction. Kelty now supports the push, teaming with REI to promote and sell a women’s-specific sleeping bag. Kelty’s Tru.Comfort Sleeping Bag is new for 2016, featuring the combination of warmth and compressibility with ThermaPro fiber blend engineered to retain warmth and provide packability. Meanwhile, a built-in two-layer blanket system helps regulate temperature. The Tru.Comfort will launch exclusively at REI for women in January 2016, and be released for wider distribution in Spring 2016, with unisex and kids options available Fall 2016. Kelty’s Tru.Comfort Zip is the first in the ‘Built for Women’ line of products designed with fit, function and fashion in mind. More recently, the women’s market has highlighted a less is more mentality. Inspired by the athleisure movement and driven by the industry’s environmentally friendly attitude, the concept that one ver-

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Kelty’s Tru.Comfort Sleeping Bag

12 SGBWeekly.com | DECEMBER 7, 2015

Electric Sunglasses Knoxville S Glasses

satile piece can cater to multiple needs is reaching across brands from core to casual. The challenge lies in designers’ hands to meet high-tech quality standards and consumers’ savvy demands. Jenna Johnson, Patagonia global business unit director for technical outdoor said, “as athletes, we need gear that is versatile and functions for multiple uses.” Patagonia’s philosophy to make high quality, durable gear to last, means it won’t need to be replaced and end up in a landfill. “We are proud our gear is so versatile, and we want our customers to be proud they purchase great looking, comfortable, core essentials that serve many activities and last for many years,” Johnson said.

Patagonia’s Nano-Air Hoody continues to stand high in the rankings of most versatile jacket in the women’s market for Fall/ Winter 2016. The award-winning design is an innovative combination of warmth, stretch and breathability. Powered by 60g FullRange insulation and four-way mechanical stretch that requires minimal stitching for stabilization. The Hoody offers warmth that stretches and breathes with the body during any high-output, start-stop alpine mission. James Fisher, VP of product for Ibex Outdoor Clothing, expanded on the multi-function revolution. “Ibex customers demand the highest quality and designs that can be worn for years to come,” he said.


Patagonia’s Nano-Air Hoody

Ibex designers refer to heritage pieces as investments to help maintain focus on an entire experience. The challenge remains on designers to meet demands. Fisher expanded,

designed with the six base mold injected Grilamid frame for ultralight durability. Stonewear joins in the movement with a new Spacer Fabric that has a neoprene-like firm, thick characteristic. The Spacer is a soft fabric that offers extra breathability when working hard and traps body heat for insulation in cold temps. Coming to consumers in Winter 2016 is Stonewear’s Stellar Jacket made with Spacer Fabric. This sporty-chic jacket has an oversized hood, thumbholes and zippered front pockets. A question arises as to whether the less is more trend is actually being pushed more by women in the industry, or if men are helping alter tastes. Jessica Magruder, SmartWool lifestyle product line manager said, “guys have always done well with simple needs and, with the general public becoming aware of

Stonewear Stellar Jacket

so designers have to match their tastes. As people start to narrow their needs, we’ll see the element of function with fewer choices, but fashion will remain an importance.”

trends of our customer. By creating garments that last, the customer gets the benefit of buying less, we get the benefit of having a longer relationship with them, and everyone benefits from less waste.” Trew’s Backcountry Button Up meets women's demands – being a durable companion for city-tomountain adventures. However, this fashionable piece holds ultrahigh performance. Both hollow core and wicking polyester yarns are combined with wool to create a base fabric, that is then overlaid with a water-resistant nylon taslan fabric on the shoulder-yoke. The million-dollar question remains if the trend will stick, or if the sense of variety in fashion will outweigh simplicity. Ibex’s Fisher summed it up; “This one is here to stick around for a long run. Think about how much more efficient it

“‘He’ is easy to cater to… Staying ahead of ‘her’ is much more difficult.” - James Fisher, VP of Product, Ibex Outdoor Clothing

“‘He’ is as simple as he has been in a decade. ‘He’ is easy to cater to for now, staying ahead of ‘her’ is much more difficult”. Ibex rises to the challenge by offering the Women's Taos Plaid Shirt. Made of high-tech wool flannel with snap front closure, the plaid shirt offers style and comfort, with high-performance capabilities. Electric Sunglasses follows suit by introducing their S-Line Sunglasses. The performance collection includes fashionable styles with silicone ear and nosepieces, and a double-action hinge system that allows you to both rock the shades during sweaty activities or around town. The Knoxville S Glasses, while technically a unisex style, are made for smaller faces (so the company might see more women purchasing than men) and

their footprint, a man’s simple mind is helping drive women to adjust opinions.” She continued, “women consumers are starting a shift to need less, but continue to hold image high

Ibex Taos Plaid Shirt

Introducing the Basin Daisy Legging, SmartWool continues to focus on making versatile pieces for Winter 2016. Made of SmartWool’s Run Capri Fabric that concentrates Merino wool against skin and nylon/elastane against the elements, the legging has a waistband that moves with the body during activity, and functional pockets to meet casual attire needs. Across the industry, designers agree the trend is beneficial. Chris Pew, director of product at Trew, noted, “it’s good for companies to use more performance textiles in casual garments, and a more versatile and casual style in performance garments. Our goal at Trew has always been to create timeless pieces by using the best materials available, and to make sure our styles reflect the current and future

makes us, and that’s more important now than ever. ‘She’ is more simple than she’s ever been. Less truly is more when it comes to wardrobe quiver.”

Trew Backcountry Button Up

DECEMBER 7, 2015 | SGBWeekly.com 13


TRADE ASSOCIATIONS BUYING GROUPS Athletic Dealers of America 1395 Highland Avenue Melbourne, FL 32935 t 321.254.0091 athleticdealersofamerica.com National Shooting Sports Foundation Flintlock Ridge Office Center 11 Mile Hill Road Newtown, CT 06470 t 203.426.1320 nssf.org National Sporting Goods Association 1601 Feehanville Drive I Suite 300 Mount Prospect, IL 60056 t 847.296.6742 nsga.org Nation’s Best Sports 4216 Hahn Blvd. Ft. Worth, TX 76117 t 817.788.0034 nbs.com Outdoor Industry Association 4909 Pearl East Circle I Suite 300 Boulder, CO 80301 t 303.444.3353 outdoorindustry.org

Photo courtesy Kari Traa

DECEMBER

FEBRUARY

1-4 The Running Event Austin, TX 1-3 MRA December Lansing Market Lansing, MI 2-4 FFANY New York, NY 8-9 MRA December Cincinnati Market Cincinnati, OH

1-2 SIA On-Snow Demo Denver, CO 1-2 SIA Nordic Demo Denver, CO 2-4 FFANY New York, NY 2-4 Worldwide Spring Show Reno, NV 8-10 EORA SE February Show Greenville, SC 16-17 MWSRA New Model Demo Afton Alps-Hastings, MN 17-20 Sports Inc. Outdoor Show Phoenix, AZ 18-22 NBS Semi-Annual Market Fort Worth, TX

JANUARY 2016 4-6 ASI Orlando Orlando, FL 5-7 Archery Trade Association Show Louisville, KY 6 Outdoor Retailer Winter Market Demo Day, Salt Lake City, UT 6-9 CES Show Las Vegas, NV 7-10 Outdoor Retailer Winter Market Salt Lake City, UT 11-13 MRA January Novi Market Novi, MI 12-15 NBS Winter Show Ft. Worth, TX 14-16 Surf Expo Orlando, FL 17-20 NRF Retail Big Show New York, NY 19-22 SHOT Show Las Vegas, NV 22-24 Imprinted Sportswear Long Beach, CA 24-26 Sports Licensing & Tailgate Show Las Vegas, NV 27-29 PGA Merchandise Show Orlando, FL 28-31 The SIA Snow Show Denver, CO

14 SGBWeekly.com | DECEMBER 7, 2015

MARCH 8-9 17-19

SFIA National Health Through Fitness Day Washington, D.C. Imprinted Sportswear Show (ISS) Atlantic City, NJ

APRIL 1-2 19-21

SFIA Litigation & Risk Management Summit New Orleans, LA Imprinted Sportswear Show (ISS) Nashville, TN

MAY 22-25

NSGA Management Conference and Team Hilton Head Island, SC

Sports & Fitness Industry Association 8505 Fenton Street I Suite 211 Silver Spring, MD 20910 t 301.495.6321 sfia.org Snow Sports Industries America 8377-B Greensboro Drive McLean, VA 22102 t 703.556.9020 snowsports.org Snowsports Merchandising Corp. 235 Cadwell Drive Springfield, MA 01104 t 413.739.7331 Snowsportsmerchandising.com Sports, Inc. 333 2nd Avenue North Lewistown, MT 59457 t 406.538.3496 sportsinc.com Sports Specialists Ltd. 590 Fishers Station Drive I Suite 110 Victor, NY 14564 t 585.742.1010 sportsspecialistsltd.com Tennis Industry Association 1 Corpus Christi Place I Suite 117 Hilton Head Island, SC 29928 t 843.686.3036 tennisindustry.org Worldwide 8211 South 194th Kent, WA 98032 t 253.872.8746 wdi-wdi.com


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