PROGRAMME
In association with Odgers Berndtson
HOW TO CREATE THE ULTIMATE SPORTS EVENT
www.sportsprolive.com
In association with:
Platinum partner:
|
Partners:
@SportsPro #SPLIVE15
CONTENTS MANAGING DIRECTOR Nick Meacham EDITORIAL David Cushnan James Emmett Eoin Connolly Michael Long Mike Kennedy COMMERCIAL Jon Abraham Bobby Hare Richard Partridge Joseph Smith Sam Renshaw David Younger Peter Jones Nima Farajpour
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Welcome from SportsPro Thought leader: Whitestone International Programme of events Meet our event partners Meet the speakers About SportsPro
EVENT MANAGER Yin Khoo PHOTOGRAPHER Graham Fudger MARKETING AND OPERATIONS Yéwandé Aruléba Bhav Sahota SportsPro Live is organised by: SportsPro Media Ltd 5 Prescot Street, London E1 8PA, UK Tel: +44 (0) 207 549 3250 Fax: +44 (0) 207 549 3255 Email: info@sportspromedia.com Web: www.sportspromedia.com (SportsPro Media Ltd is part of the Henley Media Group Ltd www.henleymediagroup.com) Follow SportsPro on Twitter @SportsPro www.sportspromedia.com
In association with:
@SportsPro #SPLIVE15
“Odgers Berndtson are delighted to support such a prestigious conference, which has become a must attend event in everyone’s calendar.” Simon Cummins, Managing Partner,
Global Sports Practice, Odgers Berndtson
Platinum partner:
Partners:
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WELCOME
Welcome to the Emirates Stadium in London, for SportsPro Live 2015, in association with Odgers Berndtson the second edition of SportsPro’s flagship conference. After sorting out the future of sport at the first event last March, our aim today, with your help, is to work out how to stage the ultimate sports event. Over the next few hours, we’ll try to examine the hosting model, outline the pressures and challenges faced by rights-holders and understand how the fan experience is evolving, thanks to technology, state-of-the-art venues and enhancements in broadcasting. We hope, again with your help, that the discussion will be lively - your contributions are, of course, welcome, either live or online. Our Twitter hashtag is #SPLive15, while the SportsPro editorial team will be chronicling the day via our live blog at sportspromedia.com. An addition for 2015 is the Technical Area, our interactive exhibition zone featuring a variety of companies keen to showcase their products. Do take a look. A word of thanks to our presenting partner today, Odgers Berndtson and our other supporters - platinum partner DotFans and gold partners, Omnigon, Clipper Ventures, Whitestone International, the International Association of Athletics Federations (IAAF) and Repucom. Their support is much appreciated, as is that of our media partners, Press Association and Maritime Group. Do enjoy the day. The SportsPro Team @SportsPro #SPLIVE15
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World Relays* 28 MARCH 2015 Guiyang, China
2-3 MAY 2015 Nassau, Bahamas
15-19 JULY 2015 Cali, Colombia
22-30 AUGUST 2015 Beijing, China
*Not an IAAF World Athletics Series event
THE COMMERCIAL AND SPORTING RETURNS OF EVENT STRATEGY AND BRANDING
Creating the ultimate sports event inspires, entertains and delivers big commercial rewards, the results of which are captured by full stadia, sporting spectacles and celebrations. After all, sporting events are about the experience – in person, on TV, or via social and other media. However, whilst the quality of that experience is the result of a long process and numerous coordinated activities, two factors that play a critical role from an event’s inception to its delivery are the strategy behind the event and the way the event and its vision are brought to life through branding. CENTRAL MANAGEMENT PRINCIPLE Strategy is recognised as key to winning hosting bids and communicating an event’s objectives. London’s Olympic bid was boosted by its strategic vision @SportsPro #SPLIVE15
for ‘legacy’ and an opportunity to re-engage youth in sport. The way in which the strategy was extended to and intertwined with every element of the event’s development and execution was one of the main factors in its overall success. So too has it been the case for the four FIFA World Cups and numerous national and international iconic sporting events we have been involved with. From ex-ante forecasting, bidding and logistics, through to operations, sponsorship, broadcast and the event itself, one thing is certain – staging a sports event involves multiple stakeholders. The ability of a good strategy to organise the internal world, align everyone behind the event’s narrative, deliver efficiencies and attract commercial partners through positive association, should not be underestimated. Once aligned, it is the resulting ‘brand’ that both the fans and partners buy into and that sets the price they are willing to pay for the experience. COMMERCIAL VALUE AND RETURNS Branding is of course necessary to badge and dress an event, but its role is often considered limited to this. The way in which branding is used to market an event and set the stage directly impacts the level and quality
of the experience. However, a long time before the stage is set, branding assets form the tangible IP rights and commercial inventory. Their quality matters – they’re what sponsors want to be associated with; what licensees want to sell; what promoters use to market and engage; and what set the atmospheric tone for fans and athletes alike. The branding therefore must not be considered just stage dressing, it must be constructed and organised to deliver maximum commercial potential. The sporting, commercial and social impact that both strategy and branding have on an event can be measured from the outset when they are recognised as orchestrating the internal and commercial worlds that build the events in the first place. These principles apply to all sports events, large or small, and if aligned and executed to the highest quality, the ultimate experiential and commercial promise will be delivered to partners, stakeholders, teams, athletes and fans. …………… Chris Lightfoot CEO, Whitestone International Strategy | Commercial | Branding & Communications www.whitestonesport.com 7
repucom.net
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to clients
You are better. Connected Connected solutions in sports and entertainment intelligence At Repucom we deliver solutions that help businesses around the world to better understand and connect with their audiences through media, sponsorship, communication and experiential platforms. To do this, we combine leading technologies and facilities for research, evaluation and digital media
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with the industry’s largest global source of holistic data and over 30 years experience to deliver the markets first global full service portfolio. That’s why clients trust Repucom to recognise and consult on the challenges they face and to create personalised solutions that maximise their commercial success.
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Why Sponsorship? Sponsorship is the fastest growing form of marketing activity across the globe. Compared to traditional marketing channels, it offers a number of creative and innovative ways to broaden competitive advantage.
ADVERTISING INFORMS I SPONSORSHIP TRANSFORMS opportunity to see media exposure
Media
AWARENESS OF ASSOCIATION
The better the fit ( audience fit: brand relevancy )
The better the experience ( activations and engagement )
Brand Impact
IMAGE TRANSFER The better the impact PREFERENCE SHIFT CONSIDERATION SHIFT
Sales Impact
( brand health )
The faster the return ( ROI & ROO )
Why SPORT? Sponsorship of sports properties is one of the most effective ways to position a brand to the end consumer: Emotionally Engaging Multi-Platform
40%
Have consciously found out more about the products and services of sponsors in a sport because they are sponsors in the sport.
66%
Agree that sponsorship contributes greatly to the success of sport.
54%
Sponsorship is crucial to the success of professional sport.
54%
Agree that a company that sponsors sport often gives me a more positive feeling towards the sponsoring brand.
Dynamic Content Personal
Live
Social All-Year Round Multi Gender / Age / Demographic
Sports DNA global
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PROGRAMME OF EVENTS 08.00 - 09.00
Registration and breakfast
09.00 - 09.05
Welcome from SportsPro David Cushnan, Editor-in-Chief, SportsPro
09.05 - 09.45
In conversation Ariel Emanuel, Co-CEO, WME | IMG James Emmett, Editor, SportsPro
09.45 - 10.30
Panel Session: The Board Meeting Top-level strategies around event hosting and management Nick Bitel, Chairman, Sport England Annamarie Phelps, Chairman, British Rowing David Williams, Chairman, PGA European Tour Ian Metcalfe, Chairman, Commonwealth Games England Moderated by Simon Cummins, Managing Partner, Global Sports Practice, Odgers Berndtson
10.30 - 10.50
Morning break
10.50 - 11.30
In conversation Barry Hearn, Chairman, Matchroom Sport Eddie Hearn, Managing Director, Matchroom Sport Eoin Connolly, Features Editor, SportsPro
11.30 - 12.20
Panel Session: Fan Experience How event owners and sponsors can maximise the fan experience at major events Lisa Lazarus, Chief of Business Development & Strategy, FEI Ciaran Quinn, Chief Commercial Officer, Deltatre Ben Morel, SVP & Managing Director Europe, Middle East & Africa, NBA Irena Szewinska, Council Member, IAAF OR Panel Session: The Operations Room The rise of technology and what it means for rights-holders and events Neville Upton, CEO, Gfinity Paul Edwards, Product Director, Seven League Matthew Baxter, Chief Media Officer, Liverpool FC Moderated by Alex Chamberlen, Managing Director, Omnigon UK
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www.sportsprolive.com
PROGRAMME OF EVENTS CONTINUED 12.20 - 13.40
Lunch and networking
13:40 - 14:00
Quick-fire Questions Patrick Nally, Founding father of international sports sponsorship Martyn Ziegler, Chief Sports Reporter, Press Association
14.00 - 14.45
Panel Session: The Outside Broadcast Unit, presented by Dolby Laboratories How broadcasters and TV production can enhance major events JB Perrette, President, Discovery Networks International Richard FitzGerald, CEO, Racecourse Media Group and Racing UK Mathieu Ficot, Chief Commercial Officer, Ligue de Football Professional Simon Denyer, CEO, Perform Moderated by James Emmett, Editor, SportsPro
14.50 - 15.40
Panel Session: On Site Venues, hosting and the need for flexibility Al Guido, Chief Operating Officer, San Francisco 49ers John Rhodes, Director of Sports, Recreation and Entertainment, HOK Ana Loreto Vasquez, Director Global Sports, Overlay, AECOM Tom Pinnington, Director, Venues & Events, The Sports Consultancy Moderated by Eoin Connolly, Features Editor, SportsPro
OR
Panel Session: The VIP Suite Ticketing, retail and hospitality strategies explored Shervin Mirhashemi, President and COO, Legends Steve Kitcher, Head of Ticketing, Membership, Retail, Surrey County Cricket Club Moderated by David Cushnan, Editor-in-Chief, SportsPro
15.40 - 16.00
Afternoon break
16.00 - 17.00
Panel Session: The Front Office Executive perspectives on major events and how to lead event teams Debbie Jevans CBE, CEO, England 2015 Sally Bolton OBE, Managing Director, World Athletics Championships 2017 Kit McConnell, Sports Director, International Olympic Committee Moderated by David Cushnan, Editor-in-Chief, SportsPro
17.00 - 17.30
Closing remarks and The Great Debate 2015
17.30 - Close
Networking Drinks
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www.sportsprolive.com
PARTNERS
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Odgers Berndston
dotFans
SportsPro is delighted to unveil global executive search firm Odgers Berndtson as the official presenting partner of SportsPro Live 2015, an event that brings together sports industry leaders from around the world. One of the world’s top executive search firms, Odgers Berndtson operates from 53 offices in 30 countries across the globe. The firm has a great deal of experience within the sports industry and was highly praised for its recent work for The FA and PGA European Tour. It counts the likes of IOC, UEFA, Manchester United, Inter Milan, UFC, WWE and the NFL amongst its impressive roster of sporting clients. Simon Cummins, the Managing Partner of Odgers Berndtson’s Sports Practice, commented on the partnership: “Odgers Berndtson are delighted to be the presenting partner of SportsPro Live 2015. Being associated with what looks set to be a hugely successful event will further enhance our reputation within the global sports market. We are greatly looking forward to working with SportsPro and are confident that this partnership will prove to be mutually beneficial.”
Putting fans at the heart of your business, dotFans controls the global rights to the new .fans and .fan domain names. Sports teams, musicians, celebrities and entertainment brands now have the opportunity to register web addresses such as www.football. fans or www.rockmusic.fans. This global, intuitive and resonant web address goes far beyond the corporate uniformity of .com, speaking more directly to fans. With a .fans web address, teams can point fans straight to the content that matters to them most, providing richer engagement and increased up-sell opportunity. Alongside .fans we have developed a unique digital merchandise offering - @yourteam.fan email addresses, offering fans a compelling digital identity aligned with their favourite team - and offering teams a significant and easily accessible recurring revenue stream. This is backed by in depth consumer research showing the majority of fans would be interested in an email address like this offered to them by their team. To participate in the dotFans Founders Program exclusively for major teams, musicians, celebrities and entertainment brands - or to discuss our consumer research in more detail - speak with the team at SportsPro Live.
www.sportsprolive.com
Omnigon
Clipper
Whitestone International
Omnigon is a digital consulting firm that delivers strategic technical and creative guidance and solutions to leaders in the sports, media and entertainment industries. Companies turn to us when they need to meet specific digital goals, but are not entirely sure of the best way to achieve them. In addition to our strong consulting practice, Omnigon designs, develops and delivers awardwinning front and backend solutions, social and mobile platforms, and complex web-based systems. This practical knowledge and expertise is the backbone of the counsel we provide to our partners. The Omnigon team is made up of technologists and artists, all of whom have a deep understanding of digital media and the way it impacts the lives of consumers. This team provides both the strategy and execution of digital experiences that create real value for our partners. We understand fan sensibilities and how these niche consumers seek to interact with content and products, and we ensure that our staff has subject matter expertise in all areas of the sports and entertainment properties that they are engaged to support. Headquartered in New York and with offices in Los Angeles, London, Toronto, Kiev and St. Petersburg, Omnigon is a growing multinational, multicultural company.
The Clipper Round the World Yacht Race is the world’s longest ocean race, also known as one of the world’s toughest endurance challenges. 40,000 miles long and taking almost a year to complete, twelve teams race on a matched fleet of Clipper 70 ocean racing yachts. Established by Sir Robin Knox-Johnston in 1996 to allow anyone, regardless of previous sailing experience, the chance to experience the thrill of ocean racing, it’s the only event of its kind for amateur sailors. 40 per cent of crew have no sailing experience before they sign up to the challenge. This is where everyone from police officers, to massage therapists, truck drivers, student, nurses, and landscape gardeners join together to take on Mother Nature’s toughest conditions. In the 2013-14 race, 670 people from more than 40 different countries took part. The 2015-16 edition starts next summer and will be the event’s tenth anniversary series. The route is split into eight legs, which cover a total of 16 individual races. Crew can either sign up for the whole circumnavigation or choose to compete in individual legs. Points are awarded for each race. The team with the highest cumulative points at the end of the final race wins the Clipper Race trophy.
Whitestone International specialises in enhancing sporting value and revenue. In its capacity as a strategic and creative consultancy, it has worked with over 40 international and national sports organisations and teams, and over 60 leagues and competitions. Whitestone focuses on how a ‘brand’ delivers returns as an organising principle, differentiator, point of appeal and commercial asset. Its strategists and creatives have combined to work with numerous iconic sports brands including FIFA, ICC, FEI, PGAs of Europe, The FA, ECB, RFU, Manchester City Football Club, Adidas and Reebok. Founded in 2000, based on Fortune 500 experience, Whitestone’s expertise spans brand strategy, identity, multimedia design and communications, and in-house commercial team support. Its holistic approach unites stakeholders around common goals, creates emotive connections with fans, builds value in intellectual property rights and supports commercial and sponsorship sales. In essence, Whitestone works with its clients to meet modern day challenges by translating business and brand strategy into creative expression that shapes and grows businesses.
@SportsPro #SPLIVE15
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International Association of Athletics Federations (IAAF)
Repucom
Dolby Laboratories
The International Association of Athletics Federations (IAAF) is delighted again to be the key International Federation partner of the SportsPro Live Conference. The success of the previous edition proved that as the world governing body of Athletics, the number one Olympic sport, it is essential for the IAAF to share its experience and interact with experts about this ever-changing world of sport. This year’s focus on “How to stage the ultimate sports event” fits in well with the objectives of the IAAF Strategic Plan 2013-2016. In 2014, we hosted the inaugural IAAF World Relays in The Bahamas. The setting, boisterous crowd who created a carnival atmosphere vibrating stadium and a cluster of world records created unprecedented economic impact far beyond our expectations. It is of no surprise we return to the islands for a second edition this May (2-3). In 2015, the climax of our competition programme will be the IAAF World Championships, Beijing 2015 (August 22-30), the world’s largest sporting event this year.
As a world leader in full-service brand analysis and research, we offer a single, global source of comprehensive and independent market insights and consultancy. Utilising the leading technology and facilities for media evaluation, market research and commercial auditing, our focus is on providing the data and intelligence needed by our clients in every area of sports marketing and sponsorship. Our experts in more than 20 offices around the world monitor media, conduct market research, observe the activities and distil the opinions of fans every day. We understand the DNA of sports fans - what they hear and see, how they react, and how their behavior is changing over time. This unbiased knowledge is critical in making great marketing and sponsorship decisions in a crowded and increasingly costly sports and entertainment market.
Dolby Laboratories creates audio, video, and voice technologies that transform entertainment experiences at the cinema, at home, and at work. For over 25 years, Dolby has pioneered audio for premium sports. Broadcast professionals worldwide rely on Dolby to create and deliver their content and help them better engage their audiences.
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MEDIA PARTNERS
@SportsPro #SPLIVE15
Press Association (PA)
Maritime Group
The Press Association (PA) is the national news agency for the UK and Ireland and a leading multimedia content provider across web, mobile, broadcast and print. For the last 145 years PA has been providing fast, accurate feeds of text, data, photos and video. Today the business is increasingly focused on the delivery of complete products for both digital and print clients.
Maritime Group is a large format LED screen provider that has grown to be one of the most dynamic suppliers of rental and permanent screens in the UK. The sports market is a core part of its portfolio and it can supply anything from a small hockey scoreboard for a school right up to the largest permanent, multipurpose screen in a stadium. It provides a complete service from design, to build to after sales support. Its hire options include mobile, modular screens and perimeter boards.
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CHALLENGING GLOBAL BRANDS It’s a unique sports event that takes ordinary people and helps them do something extraordinary – compete in the world’s longest ocean adventure: The Clipper Round the World Yacht Race. This tough endurance challenge creates an emotional human engagement between people of all ages and backgrounds, united by their thirst for new experiences as
they take on Mother Nature in the raw in a voyage of self-discovery. Over 600 non-professional sailors, many novices at the outset, take to twelve identical 70-foot ocean racing yachts with professional skippers, racing between major markets on six continents in a series of races that circumnavigate the globe throughout the course of a year.
This biennial event is now entering its tenth edition and the opportunities for partners are greater than ever. Brands, organisations and destinations take advantage of the global platform the Clipper Race provides in a dynamic and stimulating environment. For those focussed on the UK market there’s a substantial
following in the country, together with hosting the overall race start and finish, providing a healthy reach. International markets include Brazil, South Africa, Australasia, South East Asia, China, USA and Europe. Partnership opportunities range from title rights, to team sponsors of each of the twelve yachts, team partners, fleet-wide categories, host port rights and official suppliers. In the previous edition successful campaigns included the GREAT Britain yacht and its partners such as Land Rover; A division of a major international bank that combined the opportunity to unite its global workforce under one vision with generating tens of millions of Euros of new business; and the Chinese city of Qingdao, host of sailing competitions in the Beijing 2008 Olympic games, building tourism and trade, now entering its sixth consecutive race sponsorship. Other yacht sponsors ranged from the Caribbean island of Jamaica and the country of Switzerland to international navigation and technology brand Garmin and UK marine and leisure fashion brand Henri Lloyd, which is growing its global markets; they received an added bonus as the overall winning team. Creative events and powerful networking with business and government leaders in ports of call have consistently delivered high quality outcomes
for partners. Host ports have also enjoyed significant economic impact with surveys demonstrating multi-million Euro spends with local businesses. Global media exposure has also grown consistently with news coverage of the last race reaching a unique global audience base of more than 900 million people, creating over four billion opportunities to see. And this is before two international TV series are distributed by BBC Worldwide. Typical return on investment for team sponsors in PR value alone is well in excess of 20:1
The fleet of yachts is owned and operated by the race, so there are no additional maintenance or running costs for team sponsors. A fixed fee provides a generous package of branding, association and activation rights for a unique global event with a long and proven track record. For more information visit the Clipper Race stand at SportsPro Live, see their web site at www.clipperroundtheworld. com/partnerships or email partnerships@clipperventures.com
SPEAKERS
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Daniel Ayers
Nick Bitel
Lead Consultant, Seven League
Chairman, Sport England
Daniel joined leading European digital consultancy Seven League in 2013. Their mission is to transform the connection between sports, sponsors and audiences by accelerating sports’ digital performance and driving reach, fan engagement and revenue. The move into sport followed a 14 year career in digital at Sony Music, culminating in 6 years as Director of Digital Services. For the past year, he’s been acting as Head of Digital for 7L client Valencia CF, as the Spanish team reinvent their international brand though technology innovation. Seven League’s team of contentled media veterans consult, innovate and implement with specialisms in content, fan engagement, monetisation, marketing, social, strategy, operations and innovation. Clients include UEFA and 40 of the football associations in Europe, Juventus, the UFC, Premier League, O2, DHL and Harlequins RFC.
Nick Bitel was appointed Chair of Sport England in April 2013 following three years as a Board Member. He has been the Chief Executive of the London Marathon, the world’s most successful city centre marathon, since 1995. The event has grown substantially in that time and now sees over 35,000 finishers each year who between them raise a world record UK£52 million per annum. Nick is also a solicitor and consultant at Kerman & Co specialising in sports law. His major event clients include The Wimbledon Championships and the Ryder Cup. Nick is a Board Member of the London Legacy Development Corporation. He is also a Board Member of UK Sport.
www.sportsprolive.com
Sally Bolton OBE
Alex Chamberlen
Simon Cummins
Managing Director, World Athletics Championships 2017
Managing Director, Omnigon UK
Managing Partner, Odgers Berndston Global Sports Practice
Sally is the Managing Director of the Organising Committee for the London double header of World Athletics Championships in 2017. She leads the team that will deliver both the IAAF World Championships in Athletics and the IPC Athletics World Championships in the Olympic Stadium. Sally assumed this role having lead the team that delivered a highly successful Rugby League World Cup in 2013, a role for which she was recognised with the award of an OBE. Prior to this Sally was the Rugby Football League’s Director of Projects & Planning and played an integral part in the Rugby Football League’s team that won the rights to stage the tournament. Prior to joining the RFL, Sally held a number of other roles in sports administration at club and Governing Body level, including a period as Chief Executive of Wigan RLFC and Orrell RUFC. In addition, Sally has worked in the highly regarded sports consulting group at Deloitte and run her own sports consulting business.
Alex Chamberlen is the Managing Director of Omnigon UK, where he is responsible for growing the business internationally. Omnigon is a New York-headquartered digital consulting firm that delivers strategic technical and creative guidance and solutions to leaders in the sports, media and entertainment industries such as PGA Tour; NFL; and NASCAR. Chamberlen has been instrumental in acquiring the firm’s first international clients including World Rugby, Manchester City FC and Arsenal. Before joining Omnigon, Alex ran Chamberlen Media, a consultancy, specialising in sports and digital media. There his clients included the IPL; Wisden; Opta and Engage Sports Media. Earlier he was Global Head of Sales at ESPNCricinfo.com, the world’s leading cricket website.
The Executive Search Group have over 50 offices in over 35 countries and have an array of clients including; The IOC, UEFA, NFL, NBA, IRB, Manchester United, Inter Milan, WWE, UFC and are the leading talent advisors for several past and present Organising Committees for major events including the Vancouver, London and Rio Olympic and Paralympic Games. They have placed several Chairs, Non-Executive Directors and ‘C’ suite executives into a number of International Federations and National Governing Bodies such as; The RFU, The FA, WRU, SRU, UKA, FEI, FAI, FIBA, British Rowing, ITT and many others. Before joining Odgers Berndtson Simon was a Director of Global Education Management Systems. Previously, he was a Director at Gabbitas, heading their recruitment and consultancy department. He spent two years helping establish Education-on-Line in the UK, a company dedicated to creating and delivering communication portals to SMEs. Prior to this, Simon was a Head Teacher for ten years.
@SportsPro #SPLIVE15
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Simon Denyer
Ariel Emanuel
Mathieu Ficot
Chief Executive Officer, PERFORM
Co-CEO, WME | IMG
Chief Commercial Officer, Ligie de Footbal Professionnel
The founder of Inform Group in 2004, Simon was its Managing Director prior to its amalgamation with Premium TV in 2007 and the subsequent creation of PERFORM. In his role as CEO of PERFORM Simon has overseen the strategic development of the business from a product, geographical expansion, rights and commercial perspective. Prior to Inform Group, Simon was head of digital rights at IMG, sales director at Sportal and started his career in sports media at Haymarket Publishing. He has worked with major sports rights holders in the exploitation of their rights over digital media for the past 15 years. Simon holds a BA Hons in Economics and Geography from Loughborough University.
Ariel Emanuel is Co-CEO of WME | IMG. The global leader in sports, entertainment, media, and fashion, WME | IMG operates in more than 25 countries around the world and specialises in talent representation; commercial marketing and endorsements; brand strategy, activation and licensing; media production and distribution; and event management. After co-founding Endeavor in 1995, Emanuel and Co-CEO Patrick Whitesell orchestrated the largest talent agency merger in history in 2009 when they partnered with William Morris to form WME, the world’s leading talent agency. In 2012, Emanuel and Whitesell forged a strategic partnership with Silver Lake, a global leader in private investments in technology, to accelerate the agency’s digital and mobile growth. In 2014, WME and Silver Lake acquired IMG, the premier sports, fashion and media company. Emanuel began his career at Creative Artists Agency (CAA) and went on to become a senior agent at InterTalent and International Creative Management (ICM).
Mathieu Ficot joined the ‘Ligue de Football Professionnel’ in April 2013. He is responsible for all commercial activities related to LFPs’ competitions: Ligue 1, Ligue 2, Coupe de la Ligue and the Trophée des Champions. Within the ‘Direction du Développement Economique’, he manages four units: Media Rights and Production, Marketing and Strategy, Sponsorship and International Development. Prior to joining LFP, Mathieu’s experience included various positions in the sport business area. In 1996, he spent one year in the legal department of The French Olympic Committee. The following year, he joined Paris Saint Germain Omnisports, as General Manager. During the summer of 2000, Mathieu joined the public broadcasting group France Televisions as Deputy Head of Sports. In January 2005, Mathieu joined SPORTFIVE as Media Director. He was made VicePresident in September 2007, taking charge of the TV and Digital Media management of SPORTFIVE SA and in May 2009, he was made Executive Vice President, Head of Global Media at SPORTFIVE International in Geneva.
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Richard Fitzgerald
Al Guido
Barry Hearn
Chief Executive, Racecourse Media Group and Racing UK
Chief Operating Officer, San Francisco 49ers
Chairman, Matchroom Sport
Richard was appointed Chief Executive of Racecourse Media Group (RMG) in September 2008. RMG is the holding company responsible for a range of media rights management businesses involving 34 racecourses (including Aintree, Ascot, Cheltenham, Epsom, Goodwood, Newbury, Newmarket and York). RMG contributed UK£74m to those 34 racecourse owners in 2014 through its various businesses. These include Racing UK (satellite and cable TV, mobile and online), Turf TV (betting shop service), GBI Racing (international service), Channel 4 licensing (terrestrial TV rights), and Racecourse Data Company (licensing of Pre-Race Data). Prior to RMG, Richard held the same position at Aston Villa FC, whom he joined after 18 years in various senior roles at IMG, the sports, entertainment and media conglomerate. They included Director and member of the senior management team of TWI, the world’s largest independent producer and distributor of sports TV programmes. He also sat on a number of joint venture boards including European Tour Productions, Manchester United Interactive and SNTV.
Al Guido was named chief operating officer in January 2014 and oversees a number of key business initiatives for the team: sales, fan experience/ service, marketing, stadium operations, corporate communications, business operations and 49ers Studios. One of the most accomplished executives in the premium sales and service industry, Guido worked intimately with the 49ers and the Santa Clara Stadium Authority (SCSA) since 2010, as the senior vice president of global sales for Legends. In that capacity, he led a suite and SBL sales initiative for Levi’s Stadium that reached a record-setting pace. Guido worked closely with the SCSA and the 49ers to define pricing and amenities for the stadium’s premium offerings. While serving as the primary spokesman of the sales effort, he oversaw the project’s marketing efforts. Prior to joining Legends, Guido served as sales manager for the Dallas Cowboys, managing the premium seat department that broke industry records for PSL sales totaling over US$500 million. Guido joined the Cowboys after having served as the senior director of ticket sales for the Phoenix Coyotes of the National Hockey League.
Barry Hearn qualified as a Chartered Accountant in 1970 and spent several years with a major firm of international accountants. He became chairman of Lucania Snooker Clubs in 1974 and began to involve the snooker hall chain in amateur tournament promotions. With the formation of Matchroom Sport in 1982, Hearn was able to turn his abilities to developing a stable of top snooker players and ultimately produce televised events. A long-term boxing fan, Barry moved into fight promotion in the late 1980s and has promoted hundreds of British, European and World title fights for television over the years. Through the 1990s Hearn turned a number of niche sports into major TV attractions with a succession of innovative ideas. His acquisition of a majority shareholding in the Professional Darts Corporation in 2001, saw him appointed Chairman as the company went from strength to strength. Into the second decade of the 21st century, Barry Hearn has developed Matchroom Sport into one of the world’s leading independent suppliers of quality sports programming.
@SportsPro #SPLIVE15
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Eddie Hearn
Debbie Jevans CBE
Steve Kitcher
Managing Director, Matchroom Sport
Chief Executive, England Rugby 2015
Head of Public Sales, Surrey CCC and Kia Oval
Following several years in the sponsorship and event management industry, Eddie Hearn joined Matchroom Sport in 2000 with responsibility for the newly-formed Matchroom Golf management business. In 2005, he assumed the role of Chief Executive of the PGA Europro Tour and subsequently headed up Matchroom Sport’s rapidly expanding poker and online gaming operations. With the swift growth of the company in recent years, Eddie has assumed the role of Group Managing Director. Eddie’s most notable public face is as the head of Matchroom’s Boxing division, promoting a stable he has grown and which is littered with World Champions and Olympic gold medallists. Under Eddie’s leadership Matchroom Boxing has returned to the forefront of the sport around the world. In 2014 Matchroom Boxing promoted the record-breaking Froch vs. Groves II bill at Wembley Stadium. Watched by 80,000 at the sold-out venue and broadcast around the world, the fight went down as one of the biggest in boxing history. He is also a director of the Professional Darts Corporation.
Leading the Rugby World Cup 2015 Tournament Organising Committee, Jevans and her team will deliver the third largest global sporting event, hosted in England between September 18th and October 31st 2015. Previously Director of Sport for LOCOG, Jevans is no stranger to major global sporting events having been part of the London 2012 Olympic and Paralympic Games since the bid. Managing 20,000 staff and a budget in excess of UK£160m in her role as Director of Sport, she was responsible for delivery of all aspects of the sporting events at the 2012 Games, medical and anti-doping programmes, as well maintaining the relationships and support from all the international federations. Voted the most influential woman in British Sport earlier last year by the Guardian, Jevans, a former Junior Wimbledon champion, remains a Member of the AELTC. She is also a Trustee of the Invictus Games, sits on the Board of The Football League and is Vice Chair of Sport England.
Steve Kitcher is Head of Public Sales at Surrey CCC and the Kia Oval, a brief that includes responsibility for ticketing, membership and retail. Through over 20 years experience working in sport he has gained extensive experience of big events, from design to delivery, including FA Cup Finals, the 2012 Olympic Games through to this summer’s Investec Ashes. He is always interested in using new technology to drive sales, build data and ultimately to improve the customer’s experience not just at the point of purchase but also when at the stadium. Steve is often involved in discussions across the industry around new technical developments and the adoption of best practice methods for event ticketing within sport.
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Lisa F. Lazarus
Ana Loreto Vasquez
Kit McConnell
Chief of Business Development and Strategy, Fédération Equestre Internationale
Director, Global Sports, Overlay, AECOM
Sports Director, International Olympic Committee
Lisa F. Lazarus oversees all of the commercial activities of the FEI, including broadcast media distribution and sales, partnerships, and branding, licensing & merchandising. Lazarus was the FEI’s General Counsel from May 2009 to August 2013. Prior to joining the FEI, Lazarus was Senior Director of Partner Development for NFL International in London. From January 2007 to January 2008, Lazarus was Senior Director of Business Affairs for NFL International and from November 2005 to December 2006, she was NFL Counsel, with primary legal responsibility for the NFL’s international media business. Prior to that, Lazarus was Labor Relations Counsel to the National Football League Management Council. Before joining the NFL Management Council, Lazarus was an associate in the labour and employment section of the law firm Akin, Gump, Strauss, Hauer & Feld in Washington DC. Lazarus received her BA cum laude in political science from the University of Pennsylvania in 1990. She graduated from the Fordham University School of law (New York) in 1994.
Leading AECOM’s overlay team Ana is responsible for the delivery of projects from concept to management and implementation – understanding what it takes to plan and operate, successfully, large sport events. Ana has broad experience in Operational Design and Overlay design and delivery for major events including London 2012 Olympic and Paralympic Games, Pan American and Commonwealth Games. Currently Ana is the director responsible for AECOM’s team working with the Organising Committee for Baku 2015 European Games and is also part of a team providing technical advice to Tokyo 2020 Olympic Games.
After graduating with a Master of Business Studies from Massey University in New Zealand, Kit joined the International Olympic Committee Sports Department in 1996 then moved to the Sydney 2000 Organising Committee for the Olympic Games in 1998, where he spent two years as Manager, Sport Operations. He rejoined the IOC as Manager, Sport Operations from 2000 to 2002, focusing on the delivery of sport at the Sydney 2000 Olympic Games and Salt Lake City 2002 Olympic Winter Games. In 2003, Kit joined the IRB and was the Head of the Rugby World Cup and RWC Tournament Director between 2004 and 2014, overseeing the Rugby World Cup tournaments in France 2007, New Zealand 2011 and the planning for England 2015 and Japan 2019, along with the Women’s RWC and RWC Sevens events. Kit rejoined the IOC in 2014 as the Sports Director.
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Ian Metcalfe
Shervin Mirhashemi
Ben Morel
Chairman, Commonwealth Games England
President and Chief Operating Officer, Legends
Senior Vice President & Managing Director EMEA, NBA
A double Cambridge Rugby Blue, Ian is the former managing partner of Wragge & Co, one of the UK’s leading law firms. He previously played rugby for Sale and Moseley, captaining the latter between 1985 and 1987. He toured New Zealand with England in 1985, playing three times on that tour and also represented the Barbarians four times. Ian joined the RFU Council in 2006 and has held senior roles since 2007, chairing the Professional Game Board and serving on the Boards of the RFU and of ER 2015, the organising body for the 2015 Rugby World Cup. He has a wide interest in a variety of sports and served on the Committee of Warwickshire County Cricket Club for 23 years, before being made an Honorary Life Member in 2013. He is also a Vice President of Moseley Rugby Club.
Shervin Mirhashemi is the President and Chief Operating Officer of Legends, which serves the sports and entertainment industries across the globe through a synergistic array of best-in-class offerings including market feasibility and planning, premium and individual ticket sales, naming rights and sponsorship, food and beverage, merchandising, tours and several other venue related services. Mirhashemi directs the longterm strategic vision of the company as well as overseeing the day-to-day business operations for the company. Mirhashemi, who is based out of the Los Angeles, CA corporate office, has helped secured many new and high profile partnerships including the Prudential Center, University of Southern California, Los Angeles Angels, Rose Bowl, US Bank Tower and University of Notre Dame. He joined Legends from Anschutz Entertainment Group where he held the position of President of AEG Global Partnerships. In that capacity he oversaw the management and operation of the company’s global revenue streams for sponsorship, naming rights, premium and partnership sales, servicing and activation.
Benjamin Morel oversees all aspects of the NBA operations including media distribution, events, merchandising and sponsorship across the region. He also manages the NBA’s two regional offices located in Madrid and Johannesburg from the league’s EMEA headquarters in London. Ben originally joined the NBA in March 1998, responsible for the Non-Apparel European licensees. From October 2000 to October 2002, he was manager for all Pan-regional partners and in 2003 he was named Director of the Consumer products Group based in the then NBA HQ in Paris. Since January 2008 Ben has been based in the NBA’s London office and has led their European operation since June 2011. He was named NBA Senior Vice President & Managing Director - Europe & Africa in March 2012 and Senior Vice President & Managing Director, Europe Middle East and Africa in April 2014. Ben is of Franco-British origin and is a 1997 graduate of the ESCP/EAP business school with a specialization in International Affairs and Sport management.
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JB Perrette
Annamarie Phelps
Tom Pinnington
President, Discovery Networks International
Chairman, British Rowing
Director, Venues & Events, The Sports Consultancy
JB Perrette is President of Discovery Networks International, a division of Discovery Communications, the number one pay-TV programmer in the world, reaching nearly three billion cumulative subscribers. Based in London, Perrette oversees and sets the strategy for the company’s five international operations: Latin America/US Hispanic, Northern Europe, Southern Europe, Central & Eastern Europe, Middle East and Africa (CEEMEA) and Asia-Pacific. Discovery’s unrivalled international footprint includes an average of 10 channels in more than 220 countries and territories. Discovery’s international business has grown rapidly for the past several years, both organically and through M&A, including a controlling stake in Eurosport, the number one pan-European TV channel broadcast in 54 countries and 20 languages. Discovery has also expanded the reach and relevancy of its global flagship channels, including Discovery Channel, TLC, Animal Planet, ID: Investigation Discovery and Science channel.
Chairman of British Rowing and Vice Chairman of the British Paralympic Association, Annamarie was Lead Safeguarding Officer for British Rowing for 10 years, and oversaw the anti-doping, governance and equality policies within the National Governing Body as Deputy Chairman from 2002 to 2013. She was the first female board member of The Boat Race Company Ltd, working with the universities sponsors and men’s clubs to bring the Women’s University Boat Race to the Tideway in 2015. Professionally an art consultant, she is a nonexecutive Board Director of The Fine Art Society plc. Annamarie was the second women to be elected a Steward of the Henley Royal Regatta. She is a former World Champion in Women’s Lightweight Coxless Fours and indoor rowing and represented Great Britain in rowing at the Atlanta Olympic Games in 1996.
Tom began his career at Sport England, where he worked on the development and assessment of sports facility projects. From Sport England he moved to the Big Lottery Fund where he was a programme manager leading the development and delivery of the UK£750m Physical Education and School Sport Programme. He then moved to consultancy, rising to become an Associate Director within Capita’s Sport & Leisure Consultancy team, before joining The Sports Consultancy. He has over 15 years’ experience in the sport and leisure sector. Tom is responsible for leading the growth of The Sports Consultancy’s venue development capability, establishing the team as a leading consultancy in the development of significant community sport and leisure facilities and venues. He has delivered commissions for many clients including central and local government, national governing bodies of sport, universities and developers, working alongside leading sports architects and other consultancies. Much of his work focuses on helping publicly funded clients deliver new facilities that are based on a core requirement of long term financial sustainability.
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Ciaran Quinn
John Rhodes
Irena Szewinska
Chief Commercial Officer, Deltatre
Senior Vice President, Director of Sports + Recreation + Entertainment, HOK
Council Member, IAAF
Ciaran Quinn has worked with deltatre, Sp.A since 2008, where he is now Chief Commercial Officer International. With extensive international experience in digital media dating to 1995, for more than 10 years has worked on groundbreaking digital broadcast and sporting projects that have changed and improved the ways people access sports. His first such groundbreaking project was for the Athens Olympic Games with the IOC, EBU and NBC to legally show live Olympic content via the Internet. He has worked with every Olympic Games since 2004 in addition to working with many other major sports bodies, events and broadcasters across the globe. Prior to Deltatre he was at Entriq (now Irdeto) from 2002 to 2008 where he was General Manager Europe and then (Global) SVP Strategic Business Development. He holds an MBA from the University of California at Berkeley where he was student body coPresident, and a BS in Mechanical Engineering from R.P.I.
John Rhodes is a director of HOK’s global Sports + Recreation + Entertainment practice and is based in the London office. With more than 15 years of experience developing high-profile facilities for a range of professional sports and entertainment activities, John’s work helps to spur urban regeneration and economic development in local communities. His current work includes the design of the prestigious Dubai World Expo 2020. The 438-hectare master plan encapsulates the core themes of the expo and is based on a long-term legacy goal for transforming the facilities into a convention center, arenas, theatres and performance spaces after the event. His past work includes the design of several arenas around the world, including the award-winning Leeds First Direct Arena, the new Silverstone British Grand Prix Circuit & Facilities and the FIFA Club World Cup National Stadium refurbishment in Abu Dhabi. Before joining HOK’s Sports + Recreation + Entertainment practice, John was a principal at Populous.
Positions held within the IAAF • IAAF Council Member 2005 – 2007, 2011 – to date • Member of the IAAF Women’s Committee 1984 - 2007 • Positions held within the Olympic Movement • IOC member since 1998 • Member of the IOC Co-ordination Commission - “Athens 2004” 1998-2004 • Member of the IOC “Sport for All” Commission since 1999 • Member of the IOC Co-ordination Commission - “London 2012” since 2005 • Member of the IOC Radio and TV Commission since 2012 • Vice President of the Polish Olympic Committee since 1988 • Member of the Board since 1981 • Chairperson of the Women and Sport Commission 2001-2005 • Vice President of the Polish Olympians Association since 1994 • Council Member of the European Athletic Association 1995 - 2007 • Executive Board Member of the World Olympians Association 1995 - 2003
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Neville Upton
David Williams
Martyn Ziegler
Founder, Gfinity
Chairman, PGA European Tour
Chief Sports Reporter, Press Association
With a background in finance, Neville Upton is an entrepreneur who has gone from founding award winning customer contact centre the Listening Company (sold to Serco in 2011 for UK£55m) to challenging the UK gaming and technology market as CEO of eSports platform Gfinity. Neville studied Politics, Philosophy and Economics at LSE before stints at PwC, Euromoney and US telemarketer Sitel. Neville then founded his own customer contact business – The Listening Company – an award winning business where he was CEO for 13 years. Neville is an experienced media spokesperson for the media on eSports (BBC, Radio 5Live, CityAM) and is based in Kingston, London.
In a 35 year-plus career David has worked for some of the world’s largest Consumer brand companies including Whitbread plc, PepsiCo Inc. and Diageo plc. He played a key role in the transformation of Whitbread from a brewer to a leisure retailer and he led the development of Pizza Hut and Burger King in Europe, the Middle East & Africa. He has specialised also in turnarounds such as Burger King in Germany and the UK£50mn EBITDA improvement at Thresher’s in the United Kingdom. David has been an independent Non-Executive Director for more than 10 years, chairing both plcs and Private Equity-backed businesses. He has most recently been chair of wagamama, Nature’s Way Foods and The Original Factory Shop. He became chair of the Board of the PGA European Tour in January 2014 where he is implementing a reforming agenda. David has an MSc from the London Business School where he chaired the Alumni Council and was a Governor.
Martyn Ziegler has worked at the Press Association since 1996, becoming chief sports reporter in 2000. He has covered five football World Cups and four Olympics, but his specialism is covering sports news, sports politics and sports finance. He is a regular guest on Sky News, talkSPORT and CNN International. Martyn has been highly commended in both the British Press Awards and the Sports Journalists’ Association awards.
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