Our team is a passionate group of MVPs who are ready to propel the #TampaBayLV movement forward forever. “Together, we will focus on raising the bar for the fan experience in the region, implementing lasting legacy initiatives, showcasing the destination’s recent progress and exciting future, all while delivering a fifth worldclass Super Bowl.” - Rob Higgins
Jenna Grooms
Director of Host Committee Events
Jenna Grooms is the Director of Host Committee Events for the Tampa Bay Super Bowl LV Host Committee. Her main focus will be the management and production of the Host Committee’s portion of Super Bowl Experience. She will also oversee operations and production of several other key Host Committee events throughout the Tampa Bay area. Jenna joined the Tampa Bay Sports Commission (TBSC) in 2016 as the organization’s Event Development Institute Manager and in 2019 was elevated to Director. Jenna’s main responsibility is growing the Event Development Institute (EDI), the TBSC’s full-service, in-house marketing and events agency that specializes in growing new and existing events and brands nationwide. Jenna graduated from the University of Central Florida in 2012 with a degree in Advertising and Public Relations and a minor in Sociology. Grooms has spent most of her career in the sports and entertainment industry, beginning with several marketing internships with small, Tampa-based agencies. After completing an internship with the Tampa Bay Buccaneers’ Special Events and Game Operations Department in 2011, she was hired full time in 2012, spending four years as the Events and Entertainment Coordinator. Currently, Jenna is involved in several community-based programs and events, including serving as a mentor for the Positive Coaching Alliance of Tampa Bay and USF Muma College of Business and participating as an active member of the Events Committee for both the Women in Sports and Events (WISE) Tampa Bay Chapter and the St. Petersburg Police Athletic League.
As the Director of Host Committee Events for the Tampa Bay Super Bowl LV Host Committee, what is your primary responsibility and what excites you most about the role you will play in helping bring Super Bowl LV to life in Tampa Bay? Much like the rest of our Host Committee staff, I will wear multiple hats when it comes to Super Bowl responsibilities; however, my main focus will be planning, managing and ultimately producing a portion of Super Bowl Experience, the NFL’s largest sanctioned fan festival. As you can imagine, we’ve been working on the planning for Super Bowl Experience and other Host Committee events for over a year, so it’s very exciting to see some of the plans and ideas come to life now that the game is getting closer. For me, there’s a sense of thrill involved in navigating through the concept phase and getting to a point where the pieces are coming together to form what will be an incredible resume of events for both the visiting fans and locals to enjoy. Tampa Bay is a special community, so I feel very lucky to be able to help make it shine on one of the biggest of stages in February.
