Our team is a passionate group of MVPs who are ready to propel the #TampaBayLV movement forward forever. “Together, we will focus on raising the bar for the fan experience in the region, implementing lasting legacy initiatives, showcasing the destination’s recent progress and exciting future, all while delivering a fifth worldclass Super Bowl.” - Rob Higgins
Brooke Skelley
Director of Marketing & Communications
In this role, she is responsible for the production and distribution of committee messaging as well as the lead contact for several NFL executives, television network leads, and media partners. A graduate of Clemson University’s Communication Studies Program, Skelley worked as an intern for the Clemson Athletic Department during her senior year after spending the previous summer working in Los Angeles as a public relations intern for one of the top consulting agencies in the film and entertainment industry, Lisa Taback Consulting. After graduation, Brooke spent five seasons on the team side of the NFL as a member of the public relations staff for the Carolina Panthers followed by the Tampa Bay Buccaneers. Over the course of her career in the NFL, her responsibilities included assisting the media by facilitating interviews for players and coaches to handling all accreditation for media outlets, visiting team and production crews for both home and away games. She also assisted with press release messaging for both corporate partnerships and community outreach. Brooke looks forward to continuing to expand upon her knowledge and familiarity with the Tampa Bay community in her role with the host committee. During her time with the Buccaneers, she worked closely with many community leaders and both local and national media to promote and bring awareness to not only what was happening on the field, but in the community as well, and she looks forward to continuing to do so on the way to Tampa Bay’s fifth Super Bowl. In your role as the Director of Marketing & Communications for the Tampa Bay Super Bowl LV Host Committee, what are some of your primary responsibilities? All of us at the Host Committee overlap into different lanes. Still, my main responsibility is handling the production and distribution of Host Committee messaging, scheduling media availabilities for our team members, and playing a big part in the production of our weekly Tampa Bay 55 podcast episodes and our monthly newsletters. As we prepare for Super Bowl, I have played a large role in making sure Host Committee members and vendors receive credentials for their appropriate access zones for game week. I will also play a large role in the execution of the Social Media Command Center space. You mentioned the Social Media Command Center. For those unfamiliar, what is this place, and how will it function during Super Bowl week? The Social Media Command Center (SMCC) is a space that the Host Committee produces each year to ensure all fans and visitors attending events and activations in the area have a quick option to receive answers to any questions they may have. Although most questions will be answered via the NFL’s OnePass App, any questions sent into the Host Committee social channels will be answered by the volunteers in this space. We are fortunate to have many of our local organizations participating in the space, including Visit Tampa Bay, USF’s Vinik Sports Management Program, UT’s Sports Management program, and members from Tampa’s PRSA chapter. For individuals with questions during game week, please reach out directly to our social channels or ask your questions using the hashtag #SBQuestions. 5 TAMPABAYLV.COM
