Fashion Footwear Autumn/ Winter 2010
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overviews
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contents
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intro
Do bumblebees really fly?
In terms of sheer aerodynamics a bumblebee ought not be able to achieve flight let alone leave the ground. Likewise, in an ever-changing world marked by the worst financial crisis since World War II, most companies should not be able to achieve economic growth due to consumers holding back.
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aw10
Nonetheless, during the past year the market has seen hummel fashion footwear soar higher than ever before and consequently, for this season we have developed the biggest and most complex hummel fashion footwear collection to date. A collection with features and benefits for every need and taste in pretty much all shapes and sizes. Materials range from breathable canvas and water resistant oiled leathers to heritage suede and futuristic neon PU – everything in a unique 70s-meet-80s-meet-the-future combination. The collection silhouettes tell the story of the hummel heritage while allowing the materials and colours to show the new and emerging trends we regard as being significant for the AW10 season. Having been considered to be primarily a men’s brand for years, this time around we have made exclusive styles for women only with particular focus on their needs. And for you few skeptics out there; yes, bumblebees do fly and so does that old quirky and innovative Danish sports-fashion brand named hummel - higher and more agile than ever before. We hope you’ll enjoy our fashion footwear AW10 collection as much as we did creating it. All the best
hummel Footwear Team
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stadil origina Sizes 40 - 48 // suede
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als
Stadil high Original // 63-153
63-153-6282 kombu green / silver birch
63-153-7364 total eclipse / silver birch
63-153-8234 coffee bean / silver birch
Stadil low Original // 63-179
63-179-2935 black / silver birch
63-179-2936 ebony / silver birch
63-179-3870 nightshade / silver birch
63-179-8234 coffee bean / silver birch
ign s e ol D o h Sc ial r e t Old Ma e g ita Her per p U ing de l i e a u t S De e v i lus c sole x t E u O p i l S Non
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winter stadil Sizes 40 - 48 // oiled leather
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ok o L ter n i W
ith a w sign e D ool h ing c n S i L d ede r u Ol e S t in nd a W r m athe War e L rain G l l Fu
winter Stadil // 63-150
63-150-2643 Black / Online Lime
63-150-2707 Ebony / Red
63-150-8058 Coffee Bean / Brilliant Blue
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stadil high cph Sizes 36 - 48 // full-grain leather
Stadil high cph // 63-067
63-067-3914 Dark cheddar / Brilliant blue / Red
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63-067-5074 Yellow cream / brilliant blue / red
63-067-6564 Online Lime / Brilliant Blue / red
63-067-7804 Total Eclipse / Brilliant Blue / Red
63-067-9662 Deep purple / brilliant blue / red
ct u d Pro t n r me e e h t t a St Lea n i -Gra l l u oe F h S age t ign i r s e e H ol D le o o h s t c S Ou d Old e t en c S t i Fru 11
stadil high + low Sizes 36 - 48 // full-grain leather
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Stadil high // 63-066
63-066-2640 Black / Brilliant Blue / Red / Gum
63-066-2709 Ebony / Dark Cheddar / silver Birch
63-066-2940 Black / Kombu Green / Silver Birch
63-066-8233 Coffee Bean / Cheddar
63-066-9228 White / Blue / Red / Gum
63-066-9687 white / Total Eclipse / Brilliant Blue
Stadil low // 63-064
tte e u ho l i S sic ign s e Clas ol D o h er Sc h t d l a O Le n i a -Gr l l u F
63-064-2640 Black / brilliant blue / red / Gum
63-064-7870 Total Eclipse / Rhododendron / blue
63-064-8233 Coffee Bean / Cheddar
63-064-9228 White / blue / red / Gum
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ign s e ol D o h Sc vas ial n Old r a e C t Ma mer r e m i Sh Upp e l ab h t a Bre Stadil high canvas lady // 63-077
63-077-2625 Black Champagne
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63-077-2679 Castle rock / silver
63-077-2939 Gun metal
63-077-5003 bronze
63-077-9637 White Champagne
stadil high canvas lady
Sizes 36 - 42 // shimmer canvas
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sign e D ool h c S ut C Old h rap g i t S H er lcro e Sup V able v o Rem
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Stadil super high // leather //63-152
63-152-2938 Black / limoges Blue
63-152-9691 White / Kombu Green / Red
Stadil super high // suede // 63-152
63-152-2713 Ebony / Silver Birch / Neon Orange
stadil super high
63-152-7872 Total Eclipse / Silver Birch / Neon Yellow
Sizes 40 - 48 // full-grain leather & Suede
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slimmer Stadil low // 63-162
63-162-2700 Black / Deep Teal
63-162-2724 Ebony / rhododendron / silver birch
63-162-2942 Castle rock / ebony / ribbon red
slimmer Stadil high // 63-160
63-160-2700 Black / deep teal
63-160-2720 Ebony / Rhododendron
63-160-2942 Castle rock / ebony / ribbon red
sed a B ette u o ilh S m r Sli the a e ling dL i e a l i t O De e v i lus Exc
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el d o M e g a erit H r u on o
slimmer stadil high + low
Sizes 36 - 48 // oiled leather/suede 19
slimmer stadil high winter Sizes 36 - 48 // waxed canvas
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sed a B tte e u ilho S as Slim v n d Ca ailing e x et Wa D e siv u l c Ex urs o l o C ter n i W
el d o ge M a t i er H r u on o
slimmer Stadil high winter // 63-163
63-163-2672 Black / Castle rock
63-163-3869 Rhododendron / silver birch
63-163-6465 Kombu green / silver birch
63-163-7838 Total Eclipse / silver birch
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slimmer stadil high Sizes 36 - 48 // canvas
sed a B tte odel e u urs M o o l h e o l Si ritag tC n m i a l e r S ur H Vib o n i on ial r e t Ma s a v Can
slimmer Stadil high // 63-111
63-111-1935 Silver Birch / white
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63-111-2114 Black / white
63-111-2722 Ebony
63-111-3531 Ribbon red / white
63-111-3868 Nightshade / white
63-111-6316 Online Lime / White
63-111-6466 Deep Teal / white
63-111-7207 Brilliant blue / white
63-111-8055 Coffee Bean
63-111-9001 White
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el d o ge M a t i er H r ou n o urs sed o a l B o tC tte n e a u r Vib ilho S n i ial r Slim e t a sM a v Can
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slimmer stadil low canvas Sizes 36 - 48 // canvas
slimmer Stadil low canvas // 63-112
63-112-1935 Silver Birch / white
63-112-2114 Black / white
63-112-2652 Castle Rock / white
63-112-3868 Nightshade / white
63-112-7648 Dress blue / white
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ut C h ign ig s H e er il D Slim d h t a a t Le dS e d e n rain Refi G e siv u l c ials Ex r e t Ma l a Ton ok o L c si Clas
miss stadil Sizes 36 - 42 // full-grain leather/suede 26
miss stadil // 63-127
63-127-2700 Black / Deep Teal
63-127-2934 Castle rock / Frosty Spruce
63-127-3906 Rhododendron / Deep Teal
63-127-9692 whisper white / total eclipse / rhododendron
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cut d i M er h t Slim a Le e g a t sign ole e s Vin D t l u rO hoo e c b S Rub Old m Gu o r t Re
venice mid // 63-156
63-156-2717 Jet Black / Ebony
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63-156-8097 Coffee Bean / Ebony
63-156-9692 whisper white/ total eclipse/ rhododendron
venice mid Sizes 36 - 42 // full-grain leather/suede
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moNaco Sizes 36 - 42 // full-grain leather/suede
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er h t a Le n i a -Gr l l u F ails t e D d r a Liz
monaco // 63-089
monaco mesh // 63-107
63-089-2933 Ebony / Black
63-107-3866 Royal purple / Neon Yellow
63-089-3907 Rhododendron / Fuchsia purple
63-107-3908 Rhododendron / Neon pink
63-107-7798 Total Eclipse / Neon orange
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Stadil high Original // 63-153 Sizes 40 - 48 // suede
63-153-6282 kombu green / silver birch
63-153-7364 total eclipse / silver birch
63-153-8234 coffee bean / silver birch
Stadil low Original // 63-179 Sizes 40 - 48 // suede
63-179-2935 black / silver birch
63-179-2936 ebony / silver birch
63-179-3870 nightshade / silver birch
63-179-8234 coffee bean / silver birch
winter Stadil // 63-150 Sizes 40 - 48 // oiled leather
63-150-2643 Black / Online Lime
63-150-2707 Ebony / Red
63-150-8058 Coffee Bean / Brilliant Blue
Stadil high cph // 63-067 Sizes 36 - 48 // Full-grain Leather
63-067-3914 Dark cheddar / Brilliant blue / Red
63-067-5074 Yellow cream / brilliant blue / red
63-067-6564 Online Lime / Brilliant Blue / red
Stadil high canvas // 63-069 Sizes 36 - 48 // Canvas
63-069-2640 Black / Brilliant Blue / Red / Gum
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63-069-9725 White / Blue / Red / Gum
63-067-7804 Total Eclipse / Brilliant Blue / Red
63-067-9662 Deep purple / brilliant blue / red
Stadil high // 63-066
Sizes 36 - 48 // Full-grain Leather
63-066-2640 Black / Brilliant Blue / Red / Gum
63-066-2709 Ebony / Dark Cheddar / silver Birch
63-066-9228 White / Blue / Red / Gum
63-066-9687 white / Total Eclipse / Brilliant Blue
63-066-2940 Black / Kombu Green / Silver Birch
63-066-8233 Coffee Bean / Cheddar
63-064-8233 Coffee Bean / Cheddar
63-064-9228 White / blue / red / Gum
Stadil low // 63-064
Sizes 36 - 48 // Full-grain Leather
63-064-2640 Black / brilliant blue / red / Gum
63-064-7870 Total Eclipse / Rhododendron / blue
Stadil super high // 63-152 Sizes 40 - 48 // Full-grain Leather
63-152-2938 Black / limoges Blue
63-152-9691 White / Kombu Green / Red
Stadil super high // 63-152 Sizes 40 - 48 // suede
63-152-2713 Ebony / Silver Birch / Neon Orange
63-152-7872 Total Eclipse / Silver Birch / Neon Yellow
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slimmer Stadil low // 63-162 Sizes 36 - 48 // oiled leather/suede
63-162-2700 Black / Deep Teal
63-162-2724 Ebony / rhododendron / silver birch
63-162-2942 Castle rock / ebony / ribbon red
slimmer Stadil high // 63-160 Sizes 36 - 48 // oiled leather/suede
63-160-2700 Black / deep teal
63-160-2720 Ebony / Rhododendron
63-160-2942 Castle rock / ebony / ribbon red
slimmer Stadil low // 63-115 Sizes 36 - 48 // Full-grain leather/suede
63-115-2672 Black / Castle Rock
63-115-9358 White / castle rock / ribbon red
slimmer Stadil high // 63-114 Sizes 36 - 48 // Full-grain leather/suede
63-114-2672 Black / Castle Rock
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63-114-9358 White / castle rock / ribbon red
slimmer Stadil high winter // 63-163 Sizes 36 - 48 // waxed canvas
63-163-2672 Black / Castle rock
63-163-3869 Rhododendron / silver birch
63-163-6465 Kombu green / silver birch
63-163-7838 Total Eclipse / silver birch
slimmer Stadil high canvas // 63-111 Sizes 36 - 48 // Canvas
Silver Birch / white
63-111-2114 Black / white
63-111-2722 Ebony
63-111-3531 Ribbon red / white
63-111-3868 Nightshade / white
63-111-6316 Online Lime / White
63-111-6466 Deep Teal / white
63-111-7207 Brilliant blue / white
63-111-8055 Coffee Bean
63-111-9001 White
63-112-3868 Nightshade / white
63-112-7648 Dress blue / white
slimmer Stadil low canvas // 63-112 Sizes 36 - 48 // Canvas
63-112-1935 Silver Birch / white
63-112-2114 Black / white
63-112-2652 Castle Rock / white
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Stadil high canvas lady // 63-077 Sizes 36 - 42 // shimmer canvas
63-077-2625 Black Champagne
63-077-2679 Castle rock / silver
63-077-2939 Gun metal
63-077-5003 bronze
miss stadil // 63-127
Sizes 36 - 42 // Full-grain Leather/Suede
63-127-2700 Black / Deep Teal
63-127-2934 Castle rock / Frosty Spruce
63-127-3906 Rhododendron / Deep Teal
venice mid // 63-156
Sizes 36 - 42 // Full-grain Leather/Suede
63-156-2717 Jet Black / Ebony
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63-156-8097 Coffee Bean / Ebony
63-156-9692 whisper white/ total eclipse/ rhododendron
63-127-9692 whisper white / total eclipse / rhododendron
63-077-9637 White Champagne
monaco // 63-089
Sizes 36 - 42 // Full-grain Leather/Suede
63-089-2933 Ebony / Black
63-089-3907 Rhododendron / Fuchsia purple
monaco mesh // 63-107 Sizes 36 - 42 // nylon/pu
63-107-3866 Royal purple / Neon Yellow
63-107-3908 Rhododendron / Neon pink
63-107-7798 Total Eclipse / Neon orange
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photography Morten Tonsberg
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packshots anders kavin
makeup Henriette Malling
models jan olivia philip lou
design & production hummel international a/s
hummel international sport & leisure a/s
kraftcentralen sønderhøj 10 dk-8260 viby j Århus Denmark
tel: +45 87 34 48 00 fax: +45 87 34 48 29
email: info@hummel.dk