2023 Sports Content Management Forum Program

SPORTS CONTENT MANAGEMENT FORUM

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9:00 a.m. REGISTRATION OPENS

9:40 – 9:45 a.m. WELCOMING REMARKS

9:45 – 10:30 a.m. STATE OF THE INDUSTRY: The Changing Face of Sports Content Management

This annual look at the state of the sports content management sector will take a deep dive into how major sports-media organizations are reshaping their MAM workflows, embracing cloud-based and hybrid environments, and finding new ways to monetize their existing content.

MODERATOR: Jason Dachman, SVG, Editorial Director, U.S.; Sports Content Management Forum, Program Director

PANELISTS:

Rex Canning, WWE, Senior Director of Media Management Services

Anne Graham, WBD Sports, Manager of Strategy and Planning, Sports Media Services; 2023 SVG Sports Content Management Committee Chair

Paul Kelly, IPTC, Sports Content Working Group Lead; The Canadian Press, Associate Director, Content Operations

Jim Miles, NBC Sports & Olympics, Senior Director, Live Event Workflows

10:30 – 10:45 a.m. CASE STUDY:

Enhancing Media Delivery for Partners —

A Chat with PGA TOUR

Major sports organizations face a constant challenge: how do you deliver video and other media to a range of external partners, quickly and consistently — and securely? Learn how PGA TOUR transformed its media delivery, revamped rights management, and delivered an ultra-polished experience for partners.

PRESENTERS:

Nick Ashwin, Imagen, Chief Revenue Officer – Americas

Keifer O’Connor, PGA TOUR, Director of Media Rights Management

10:45 – 11:25 a.m. NETWORKING BREAK

11:25 – 11:50 a.m. KEYNOTE

PRESENTATION:

Inside Fox Sports’ Intelligent MAM in the Cloud

For several years, Fox Sports has been working with Google Cloud to develop a custom media management system that played an integral role in Fox’s productions of the FIFA World Cup Qatar 2022 and Super Bowl LVII. Learn how Fox is leveraging AI to better utilize its video library, how a cloud-first mindset creates more agility, and how this unique MAM ecosystem will expand in years to come.

PRESENTERS:

Reed Kaufman, Fox Sports, VP, Media Workflows

Dustin Myers, Fox Sports, SVP, Production Operations

12:50 – 1:45 p.m. NETWORKING LUNCH

1:45 – 2:30 p.m. CLOUD IN THE FORECAST: How Has the Role of the Cloud Evolved And Where Are We Headed?

The M&E cloud ecosystem has transformed dramatically over the past few years as the major cloud providers have responded to changing trends around storage tiering and added a variety of next-gen tools in their respective environments. Learn about real-world examples of how cloud-based tools and hybrid environments have changed how sports-media organizations operate.

MODERATOR: Dave Klee, A+E Networks, VP, Strategic Media Solutions

PANELISTS:

Alex Keighley, Telestream, VP, U.S. Sales

Whit Jackson, Wasabi Technologies, VP of Media & Entertainment

Grant Nodine, NHL, SVP, Technology

Andrew Reich, AWS, Senior Consultant, Sports, Professional Services

2:30 – 2:45 p.m. CASE STUDY: Managing the Content Explosion at the Club Level PRESENTED BY

Professional sports teams are now creating more of their own content and responding to more content requests than ever before. Yet most media tech is geared for the leagues and broadcasters leaving the clubs playing from behind. Signiant will share stories of how professional clubs are meeting the moment thanks to Signiant’s cloud and SaaS innovations that are right-sized for their purposes.

PRESENTER: Matt Gaede, Signiant, VP, Global Customer Acquisition

2:45 – 3:00 p.m. IPTC SPORT SCHEMA:

The Next Generation of Sports Data

The IPTC’s Sports Schema is an open, universal model for sports data. It is based on semantic technologies that are easily queried and represented using nonproprietary tools. Paul will provide a quick tour of the model and its applicability to media asset management.

PRESENTER: Paul Kelly, IPTC, Sports Content Working Group Lead; The Canadian Press, Associate Director, Content Operations

3:00 – 3:30 p.m. NETWORKING BREAK

3:30 – 4:15 p.m. PLOTTING YOUR STORAGE ROADMAP:

What’s the Next Big Thing and How To Stay Ahead of the Curve

With more content being created every single year and file sizes continuing to grow with the arrival of 4K and HDR, sports-media organizations are looking for the next wave of storage technologies to manage this tsunami of content. Technology leaders and content owners discuss how they see on-prem storage offerings advancing, the bleeding-edge technologies they’re most excited about, and how they see their storage needs continuing to grow in the future.

11:50 a.m. – 12:35 p.m.

PRACTICAL APPLICATIONS FOR AI IN MEDIA MANAGEMENT: The Death of Logging?

The question of how AI and ML can be applied against vast media archives has taken center stage recently with the rise of OpenAI’s ChatGPT and other generative AI tools. How can AI potentially change how leagues, broadcasters, teams, and other sports-content creators generate and manage content? What are the risks, what are the benefits, and how will these tools play a role in your organization?

MODERATOR: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial

PANELISTS:

Byron Chapman, PGA TOUR, Director of Media Asset Management & Media Workflows

Chris Cruz, CBS Sports, Senior Director of Media Services

Hugo Gaggioni, Sony Electronics, CTO

Reed Kaufman, Fox Sports, VP, Media Workflows

Philippe Petitpont, Newsbridge, CEO and Co-Founder

12:35 – 12:50 p.m. INVENTIVE METAVERSE ASSET MANAGEMENT AND WORKFLOW: Unlocking the Magic Behind Virtual Burning Man

How does one build and populate a virtual replica of Burning Man that empowers developers of every skill level, embraces the essence of “Burning Man”, and needs to be ready in just two weeks? Medici’s Gregg Katano, formerly Senior Advisor of Virtual Burning Man, will share how Greg Edwards, Co-Founder/Sr. Architect devised a template language and the front-end and back-end development that brought the Burning Man experience to 100,000 visitors that were displaced in 2020.

PRESENTER: Gregg Katano, Medici XD, Metaverse, SVP, Strategic Partnerships & Business Development; Virtual Burning Man, Former Senior Advisor

MODERATOR: Brent Angle, CineSys, CTO

PANELISTS:

Mark Anderson, Seagate Technology, Manager, Channel Systems and Solutions Sales Team

Roy Burns, IMT, SVP, Media Solutions

Jonathan Morgan, Perifery, SVP, Product & Technology

Luke Nihart, Quantum, VP, Global Accounts

Scott Rinehart, University of Notre Dame, Director, Broadcast and Streaming Technologies

4:15 – 5:00 p.m. THE BIG MAM QUESTIONS: Are Standalone MAMs Dying? Or Are They Just Evolving? And What Makes a MAM a MAM?

The role of media-asset management systems has changed significantly in recent years as the sector has seen a swath of acquisitions and the needs of contentcreators have evolved. Industry leaders discuss the big MAM questions.

MODERATOR: Anne Graham, WBD Sports, Manager of Strategy and Planning, Sports Media Services; 2023 SVG Sports Content Management Chair

PANELISTS:

Padraic Boyle, MLB Advanced Media, Senior Director, Enterprise Media

Stephane Guez, Dalet, Co-Founder and Principal

Ian Owen, Riot Games, Manager, Media Asset Management, Esports

5:00 – 5:45 p.m. NETWORKING RECEPTION

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SPORTS CONTENT MANAGEMENTFORUM SVGscm

SVG SPORTS CONTENT MANAGEMENT Committee Chair

* ANNE GRAHAM, WBD Sports, Manager of Strategy and Planning, Sports Media Services

Graham is the manager of strategy and planning for sports media services at Turner Sports & Bleacher Report, part of Warner Brothers Discovery. Joining Turner Sports in January 2017, she primarily focuses on media workflow analysis, documentation, and project planning.

KEYNOTE BIOS

REED KAUFMAN, Fox Sports, VP, Media Workflows

Kaufman is responsible for connecting the content library with production teams, using technology innovation and people collaboration. He has now managed several transformations for Fox Sports’ post-production supply chain, including tape to digital, SD to HD, 720 to 1080, SDR to HDR, while supervising live and post operations for day-to-day productions and jewel events.

* DUSTIN MYERS, Fox Sports, SVP, Production Operations

Myers is a seasoned media executive with a demonstrated history of working in the content and broadcast media industry. His responsibilities encompass post-production, media management, content acquisition, and the development and implementation of innovative technology initiatives.

SPEAKER BIOS

MARK ANDERSON, Seagate Technology, Manager, Channel Systems and Solutions Sales Team

Anderson has been involved in the media and entertainment industry for over 20 years. He has helped numerous customers streamline their storage workflows. He also has helped drive M&E strategy with multiple major manufacturers of data storage, including Seagate, where he has been for the last five years.

BRENT ANGLE, CineSys, CTO

Angle helped form CineSys with the goal of focusing on strong engineering services and consulting to support broadcast, postproduction, VFX, animation, and film customers. Angle currently manages a team that includes engineering support staff and data system integrators, as well as custom engineering design and software development.

NICK ASHWIN, Imagen, Chief Revenue Officer — Americas

Ashwin has 15 years of experience consulting with sports, media, and enterprise organizations on their video management and distribution strategy. Having begun his career in the UK-based Imagen development team in 2008, Ashwin subsequently moved to the U.S. and began leading Imagen’s American expansion, growing the Imagen team and client base.

* PADRAIC BOYLE, MLB Advanced Media, Senior Director, Enterprise Media

Boyle joined Major League Baseball in February of 2008 as part of its information-technology transformation. Reaching into his rich media background, Boyle took on the role of technical lead for MLB and architected the league’s digital-asset-management system, the DIAMOND Platform.

ROY BURNS, IMT, SVP, Media Solutions

Burns has over 20 years of experience advising clients in the media and entertainment sector. Today, Burns is on the forefront of emerging media workflows and technologies. At IMT, Burns is a member of the Advanced Consulting Team with a primary focus on MAM and workflow orchestration.

* REX CANNING, WWE, Senior Director of Media Management Services

Canning and his team are responsible for fulfilling the company’s day to day media management needs and execution of migration projects. Canning works with producers, editors, and engineers to build workflows that support the company’s production staff and network delivery teams.

* BYRON CHAPMAN, PGA TOUR, Director of Media Asset Management & Media Workflows

Chapman has over 20 years of experience working in various areas of production and post-production. Currently, Chapman is busy planning and testing new post-production and MAM equipment and workflows for the new 165,000 sq ft. PGA TOUR Studios broadcast facility that the team will move into in January 2025.

CHRIS CRUZ, CBS Sports, Senior Director of Media Services

Cruz is responsible for the proper management of all digital asset management systems developed for CBS Sports studio and remote productions. He also oversees the personnel utilized for the acquisition, distribution, and archiving of all digital content.

MATT

GAEDE, Signiant, VP,

Global Customer Acquisition

Gaede started with Signiant when the first SaaS products for media and entertainment were pioneered. His focus continues to be making metricbased decisions to best position sales individuals and teams to increase revenue, grow market share, and increase efficiency.

HUGO GAGGIONI, Sony Electronics, CTO

Gaggioni, who joined Sony in 1988, holds several patents and has authored more than 40 technical publications in the areas of video compression, digital filter banks, HDTV, and UHDTV devices and systems. Prior to joining Sony, he worked at RCA Corporation and Bell Communications Research.

STEPHANE GUEZ, Dalet, Co-Founder and Principal

Guez has 30 years of experience in computer sciences, software design, and information technology applied to the media and broadcast industries. Drawing on his extensive experience, Guez has contributed to turning a technology vision into a successful business venture.

WHIT JACKSON, Wasabi Technologies, VP of Media & Entertainment

Jackson has worked at the forefront of innovation in television production and distribution for 25+ years. Today, Jackson is spearheading the adoption of Wasabi’s hot cloud storage service in the media and entertainment sector.

GREGG KATANO, Medici XD, SVP, Strategic Partnerships & Business Development; Virtual Burning Man, Former Senior Advisor

Katano is a 30+ year entertainment professional, international speaker, emerging media and tech strategist, and educator. Currently, he is SVP of strategic partnerships and business development of the Medici Media and Medici Interactive divisions of Medici XD.

ALEX KEIGHLEY, Telestream, VP, U.S. Sales

Keighley is an industry veteran who has worked for media owners, news agencies, and media technology companies for more than 30 years. Keighley currently leads the U.S. sales team for Telestream, working with media owners, sports leagues, rights holders, teams, and venues.

PAUL KELLY, IPTC, Sports Content Working Group Lead; The Canadian Press, Associate Director, Content Operations

Kelly is associate director, content operations at The Canadian Press and lead of the IPTC’s Sports Content Group. He co-founded sports data integration firm XML Team Solutions. Kelly has also worked on major sports data integrations for broadcast and web with clients that include BBC, the Associated Press, the New York Times, Univision, Google, and CBC.

Committee Member

SPORTS CONTENT MANAGEMENTFORUM SVGscm

SPEAKER BIOS, continued

* DAVE KLEE, A+E Networks, VP, Strategic Media Solutions

Klee is the VP of strategic media solutions at A+E Networks, a global entertainment and media company with cable television channels including A&E, History, FYI, Viceland, and Lifetime. He is building a new technology team based focused on engineering and strategy for media supply chain systems, leveraging the cloud to drive agile transformations.

* JIM MILES, NBC Sports & Olympics, Senior Director, Live Event Workflows

Miles is responsible for the design and implementation of NBC Sports and Olympics systems for intake, postproduction, and asset management workflows for domestic and international sports coverage. He has spent the last 15 years with NBC modernizing post production workflows and implementing large scale editing, playback, and MAM systems.

LUKE NIHART, Quantum, VP, Global Accounts

Nihart and has been a sales leader in the global M&E storage space for over 13 years leading teams that have designed and deployed multiexabyte storage and compute solutions globally. Prior to Quantum, Nihart held management roles at Dell and Cisco.

* GRANT NODINE, NHL, SVP, Technology

Nodine arrived at the NHL over 20 years ago, and has been involved in building a technology infrastructure that supports NHL.com and all 30 of the team’s websites, numerous systems to produce and deliver streaming media, and many other large technology implementations.

KEIFER O’CONNOR, PGA TOUR, Director of Media Rights Management

O’Connor’s team supports the PGA TOUR’s media partnerships’ content use, providing strategic support to ensure the needs of partners and constituents are met while staying within the bounds of PGA TOUR content guidelines.

IAN OWEN, Riot Games, Manager, Media Asset Management, Esports

Owen started his career working in broadcasting for the Memphis Grizzlies and NBA Entertainment. He joined Riot Games late in 2022 as the global manager of media asset management for the esports pillar and now oversees a growing team in Dublin, Ireland and Seattle.

PHILIPPE PETITPONT, Newsbridge, CEO and Co-Founder

Petitpont co-founded Newsbridge to tackle the challenge of managing the overwhelming amount of video content generated by media rights holders. As CEO, he signed Newsbridge’s first customers in 2017 and grew the company in the broadcast and sports industries.

ANDREW REICH, AWS, Senior Consultant, Sports, Professional Services

Reich works with customers and partners on migrating their solutions to the cloud, in addition to driving technological innovation in sports. He has led major cloud adoption initiatives and projects involving live and post production, Visual Effects (VFX) rendering, content data and analytics, media pipeline, and services deployment.

* SCOTT RINEHART, University of Notre Dame, Director, Broadcast and Streaming Technologies

Rinehart is the director of broadcast and streaming technologies for the University of Notre Dame, responsible for providing technical direction and oversight of Notre Dame Studios’ production infrastructure. Prior to Notre Dame, Rinehart worked in a variety of roles at NASCAR Media Group and PGA Tour Productions.

*SVG Sports Content Management Committee Member

GAME ON

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SPORTS CONTENT MANAGEMENTFORUM

Thank You to the Sports Content Management Committee!

COMMITTEE CHAIR

ANNE GRAHAM, Warner Bros. Discovery, Manager, Sports Media Services

COMMITTEE MEMBERS

BRAD BOIM, NFL Media, Director, Post Production, Asset Management, and Media Services

PADRAIC BOYLE, Major League Baseball, Senior Director, Enterprise Media

TAB BUTLER, Industry Consultant

REX CANNING, WWE, Senior Director of Media Management Services

BYRON CHAPMAN, PGA TOUR, Director of Media Asset Management and Media Workflows

ED COLEMAN, CBS Sports, VP, Post Production and Media Services

KENDALL GINSBACH, Riot Games, Global Content Operations Manager

ADAM JAPHET, Major League Baseball, Senior Director of Corporate Infrastructure

DAVE KLEE, A+E Networks, VP, Media Infrastructure

JIM MILES, NBC Olympics, Director, Digital Workflow Systems

DUSTIN MYERS, Fox Sports, SVP, Production Operations

GRANT NODINE, NHL, SVP, Technology

SCOTT RINEHART, University of Notre Dame, Director, Broadcast Technology

CHRIS SCOGGINS, Blizzard Entertainment, Media Asset Manager, Global Broadcast

BRYAN STAFFARONI, WWE, Senior Director Media Asset Management

DANA STONE, NBA, VP, Digital Media Technologies

COLEMAN GINSBACH JAPHET KLEE MILES MYERS NODINE RINEHART SCOGGINS STAFFARONI STONE

BOIM BOYLE GRAHAM CHAPMAN BUTLER CANNING

Telestream has solutions for remote production, post production, and broadcast operations. Telestream.net