SPORTSGRAPHICSFORUM

LAURA HERZING, Silver Spoon, Executive Producer

Herzing plays a key leadership role in developing the company’s corporate strategy and oversees all production. With a background in design, Herzing got her start working in small advertising agencies. After moving to the vendor side, she led global teams producing live action commercial and animation jobs around the world. Herzing has been working in real-time and virtual production since its infancy. She has witnessed firsthand how utilizing gaming tools for real-time production is fundamentally changing the way content is being created across industries.

LORENZO LAMADRID, NHL, Coordinating Director

Lamadrid, the coordinating director at ESPN, oversees ESPN Studio Design & Development and ESPN Lighting. His team is responsible for the design and fabrication of all of ESPN’s domestic studios and studio remote environments. In addition, Lamadrid oversees all directorial aspects of College GameDay and studio coverage of the College Football Playoffs. Lamadrid joined ESPN in 2006 as a studio director, working on programs including NFL Live and SportsCenter

DAVID LEHANSKI, NHL, EVP, Business Development and Innovation

Lehanski is responsible for leading the League’s technology and innovation initiatives through the establishment of corporate partnerships, state-ofthe-art technology solutions, and new revenue. Lehanski joined the NHL in 2005 and has been instrumental in building the most advanced technology solutions in sports. He has been a key driver in establishing the League’s world class technology infrastructure through creating partnerships with tech giants Apple, Amazon Web Services (AWS), SAP, Sportradar, Rogers, and Verizon.

✶ JP LOMONACO, CBS Sports, VP, On-Air Graphics & Design

LoMonaco oversees all of the design, production, and execution of graphics for the largest sporting events on CBS Sports Broadcast and CBS Sports Network — including the NFL, College Football, the Masters, the PGA Championship, and the March Madness Tournament. With over 25 years of motion graphics leadership and graphics production under his belt, he has accumulated a skill set that puts him at ease either animating or designing at a workstation or delivering concepts, pitching, and planning his team’s next big project in a board room.

ZACK MALET, ESPN, Director, Business Development & Innovation

Malet is ESPN’s director of business development and innovation. He negotiates and manages ESPN’s existing and new third-party business agreements, with a specific focus on strategic innovation, revenue, and technology partnerships. Since joining ESPN in 2012, Malet has worked in Disney Platform Distribution where he managed distribution of Disney properties (including ABC, ESPN, Disney+) with cable and streaming partners and in ESPN’s programming and acquisitions’ content strategy and college sports groups.

SHAWN ROBBINS, Nickelodeon, Executive Producer / Showrunner / Writer

Robbins is a six-time Emmy award-winning producer, director, and writer whose career spans two decades of production work with preeminent names in professional sports, music, entertainment, and business. He currently works as the executive producer/showrunner/writer of five-time Emmy-nominated NFL Slimetime; the executive producer of the two-time Emmy nominated NFL Nickelodeon “Nickmas” Day Game; and as a producer/director at CBS Sports, where he has been with the network since 1998. In 2007, he also founded Robbins Media, a full-service production company.

RUBEN RUIZ, Brainstorm EVP, Sales, U.S. & Canada

Ruiz’s primary responsibility is growing Brainstorm’s core business in the traditional and digital media technology broadcast markets across the U.S. and Canada, while also diversifying its portfolio by introducing Brainstorm products into market segments. These segments include corporate, education, state and local government, house of worship, live events, and social media professionals. Ruiz has a proven track record of leading successful sales programs and has been instrumental in growing sales and expanding marketing channels for companies such as NewTek and Avid Technology.

BRAD RUMLER, Zero Density, VP of Sales & Business Development, U.S. & Canada

With more than 20 years of experience working in the broadcast, media, and entertainment industries in APAC and North America, followed by 10 years in virtual production and real-time graphics, Rumler has a strong track record of driving regional growth. Early in his career, Rumler worked as an agent of change for companies such as Apple and A&T. He also led the sales and business development efforts of Brainstorm and as a Zero Density creative partner in the U.S. He then focused on providing virtual production and broadcast technology advisory services for his consultancy company.

✶ ALEXIS SALINAS, Univision Deportes, Senior Director, Technical Creative Services

Salinas is responsible for developing, producing, and deploying real-time graphics and graphic content for TUDN, Univision’s leading sports media brand. His additional responsibilities include overseeing all graphics functional groups and processes with the ultimate aim of bolstering the TUDN brand on-air and enhancing the production’s ability to tell compelling stories and engage with viewers. Salinas is also charged with creating the bridge between the production, production operations, and engineering teams for the sports graphics pipeline operation, as well as project manager for technology projects.

CHRIS SCHLOSSER, MLS, SVP, Emerging Ventures

CHRIS

MOLLOMO, Ross Video, Business Development Manager, Virtual Production Solutions

As an experienced business development manager for virtual production solutions at Ross, Mollomo collaborates closely with the product management and creative teams to deliver top-notch graphics solutions, with high production value, to a range of broadcasters.

LUCAS NICKERSON, ESPN, Creative Director

Nickerson is a creative director, within ESPN’s Creative Studio. Along with fellow creative director colleague Tim O’Shaughnessy, the two lead ESPN’s creative teams in re-imagining and re-defining on air visuals for sports television. Nickerson has most recently led the creative endeavors of ESPN’s Monday Night Football, NFL Studio, NFL Draft, NBA, NBA Draft, PGA, and Major League Baseball properties.

DAN

PACK, Silver Spoon, Founding Partner and Managing Director

Pack has been working in NY production and post for the past 20 years. As a founding partner and managing director of Brooklyn-based Silver Spoon, Pack oversees all production, client relationships, and R&D, notably in the ever-expanding field of AR and virtual production. Pack and his team have contributed their motion capture and animation services to numerous commercials, video games, television shows, and features, with recent innovations in real-time character animation, broadcast AR, and XR/LED production.

Schlosser is an experienced leader focused on building new business and revenue opportunities for MLS and its 29 Clubs. Schlosser has a track record of developing, incubating, and launching new business categories over his time at MLS. Most recently, Schlosser delivered new revenue growth through the development of League-wide strategies for Blockchain (including crypto, nft, and tokens) and sports betting.

THOM STEVENS, Deltatre, Senior Director of Solution Engineering, Sports

With a background in real-time graphics production, Stevens has worked on many of the world’s biggest sports properties. From deliveries including World Cups, Olympics, and Super Bowls, he has led operations, design, and development teams for over 15 years. He now leads the Solutions Engineering team for all broadcast, data and officiating opportunities. Stevens’ specific focus is on graphics projects. He specializes in the design of systems for broadcasters, leagues, and federations, covering live match productions, venue services, and studio deliveries.

✶ MICHAEL “SPIKE” SZYKOWNY, ESPN Creative Studio, Senior Director – Animation, Graphics Innovation, & Production Design

Szykowny (better known as “Spike”) has worked at ESPN for 26 years and is a 10-time Emmy Award winning visionary, team builder, and problem solver. He leads a team of designers, animators, and graphic innovators who focus on creative ways to improve the art of storytelling.

✶ SVG Graphics Committee Members