THE RIGHT TOOLS FOR THE GAME AT HAND

When choosing Canon 4K UHD broadcast lenses for a production, you’re not just getting leading-edge 4K specifications and resolution. Their exceptional sharpness significantly improves standard 1080i/720P HD video quality (when compared to traditional HD lenses), as well as enhances that of 1080P HD – which has higher vertical resolution than standard HD. Equally important is the HDR and WCG capabilities inherent in their optical designs. An investment today in Canon’s 4K UHD broadcast lenses provides immediate image quality dividends in today’s standard HD, tomorrow’s possible 1080P with HDR/WCG, while also future proofing for a downstream transition to 4K UHD with HDR/WCG.

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