XtraMotion

Add a touch of magic from the Cloud

XtraMotion combines the power of AI and the Cloud, to instantly generate super slow-motion replays from any camera on your production.

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Whether it was drones, more HDR, or augmented reality graphics, NBC Sports continued to innovate. Bernstein discussed what lies ahead: Bernstein: It’s a strange time in the industry because there’s so much available to use but at the same time, we face financial challenges. So, it’s a question of how we incorporate all of these new sort of whiz bang things into the shows in a way that doesn’t bust our budget. We sort of have to pick and choose where we’re gonna use drones or AR which is incredible and just gets better and better. But it’s very expensive so we partner with production to prioritize what they really want to do and help them with that vision.

All the networks are weighing how to approach 4K versus 1080p HDR production. Mazza discusses the decision to stick with 1080p HDR: Mazza: Early on we thought the bigger bang for the buck with deployable technology was 1080p HDR. Everybody says, why aren’t we doing native 4K? We don’t obsess on the numbers. At a typical couch viewing room distance, a 65-inch monitor from 12 feet, you can’t distinguish the difference in resolution. But you can see HDR. So, we charted a course to do that. And when 4K won’t cause us to diminish the tool set and water down the ability to tell the story then we’re gonna be doing native 4K.