DEEP DIVEspotlight

from 2023 SVG Yearbook

Storytelling like never seen before

On the alternative feeds and X-Ray interactive features available to TNF viewers:

Gaudelli: I think the big differences are going to be all the other things you can access while streaming a game [but] can’t access when you’re watching it on television. Whether it’s the alternate feeds, whether it’s the predictive and ability statistics, whether it’s checking out your own replays when you want to see them, that’s where I think you’re going to get the more enriched experience in watching Thursday Night Football on Prime Video.

On how shopping is integrated into the TNF viewing experience via X-Ray:

Donoghue: Amazon has an amazing trust and relationship with our users. For the first time, we’ll actually be able to utilize first-party data to help make those advertisements even more effective. We’ll follow their lead on how interactive those ads will be and the formats and things like that, but, absolutely, we’ve experienced great excitement from our advertisers about moving the ball forward.

On the weekly Thursday Night Kickoff pregame show: Stacy: We knew right away that we wanted to take the show on the road every Thursday for 15 cities in 15 weeks. We want the city to feel like a character of the show. We want to showcase local flavor, local fan culture. We’re looking to get closer to the players, closer to the action, and bring the amazing environment at the stadium home to fans every Thursday night. Once we decided on that, we started looking to hire some analysts for our pregame show that were fresh off the field so they could really connect with the players and the coaches. We’re going have a desk right next to the field and get those great moments of people walking over to be part of the show.

On TNF’s effort to produce the highest-quality picture possible:

Palmer: Everything [on the capture side] has to be stellar quality because we are delivering that quality all the way to our customers’ end devices using the lowest compression to create the best picture possible. You will be able to see those details — the blades of grass and the lettering on the ball — like never before. Everything had to be pristine. And we are using every possible resource from Amazon to ensure we deliver the best product to fans. We are very fortunate to have the full power of AWS behind us, and we’re excited to see what that will enable us to do in the future.