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Levine: I think there needs to be a little bit of a balance and it has been a challenge with our field staff drivers. [Those of us on stage here] have been on conference calls trying to share drivers because there just aren’t enough to move the facilities around. But I think, as far as the cost going up, you know, the cost of money has changed. The long-term deals are great but we’re in the middle. The vendors prices are going up and the clients don’t want to pay more, but the shows are growing. So, we’re trying to achieve some type of balance. And they’re difficult discussions but I think for all of us as vendors to be sustainable and to be around in the next five years we want to make this work.

Sullivan: Inflation was really a double-edged sword for us. The first edge of the sword was our people and we had just gone through a period where we revisited the pay scale for the folks at work at Game Creek and we made big adjustments for a lot of people.

And then the next thing you know, it’s January and there’s more inflation and it was discouraging because we thought on one hand, we were really being proactive and working with our folks to help them.

And then the second edge of the sword is the cost of diesel fuel and even though the price of gasoline has come down the price of diesel has not. And if you’re a national company like Game Creek, that is a significant hit to the bottom line.

Topic Two: The evolution of workflows and the relationship with traditional hardware manufacturers.

Garvin: I think we’re a bit of a confused industry right now. I think the ability to have remote control surfaces wherever you want those, in any flavor, are here to stay because those components are the least expensive. And I think the cameras will be at the events for the foreseeable future. The compute power is really what is in question. Do you buy your own gear and put it in a centralized facility? Do you use a public cloud? Do you use a private cloud? Computers are getting so powerful now that with our Edge division our philosophy is the compute power needed for smaller productions should just be onsite because it’s so inexpensive.

But a dominant design needs to take place for the industry. When you look at any industry and any sort of workflow the dominant design actually eases things for everyone.

Levine: I think we’re going to continue to buy 10 of product X and

10 of product Y from the manufacturers. I don’t think that’s going away and it will become about whether certain things are going to move to the cloud or a rack room or a data center. That is the model that we’ve created and that’s where it becomes a utilization game. How often can you use that gear and share it between shows?

Garvin: It’s important for us to recommend a bridge to our manufacturers and vendors to get from this old legacy way of doing business of selling one software and one hardware unit per user. A hybrid I wish more manufacturers took is we’ll buy a hundred hardware units, but we also only buy 10 software units. We might only need to use 10 software units at any given moment. And I think that’s sort of a nice bridge to whatever chapter is next. Instead of us just buying software and utilizing general purpose compute power let’s just buy less software but we’ll still give you all the hardware business.

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