NAB2022 PREVIEW
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fter a two-year hiatus, the NAB Show finally returns to Las Vegas on April 23-27, promising plenty of exciting new technology and product introductions. Read on for previews from more than 125 SVG sponsors and stay tuned to the SportsTechLive@NAB Show Blog on www.sportsvideo.org for the latest from the Las Vegas Convention Center. >ADDER TECHNOLOGY
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dder Technology, a leader in connectivity solutions and high-performance IP KVM, will be showcasing exciting new updates to the award-winning ADDERLink INFINITY (ALIF) range including HDR10, 5K, and virtualization support, as well as the new space-saving ADDERLink INFINITY 2000 transmitter. Media and entertainment professionals depend on KVM technology to access their highly flexible workflows that deliver bolder colors, brighter lights, and deeper shadows. The introduction of HDR10 support from the ALIF4000 series ensures content can be viewed in the correct color space throughout the entire creative process. With the latest updates, customers starting their 5K IP KVM journey can build a small matrix of up to 16 endpoints without a management system. As the system evolves, and greater control is required, a management system and additional endpoints can be seamlessly integrated. Adder will also demonstrate the ALIF3000, with pixel-perfect video, audio, and USB 2.0 delivered to single or dual screens over a single 1GbE link; perfectly suited to support broadcast and production specialists as they look to benefit from the flexibility and growth opportunities provided by virtualized applications. Another Adder showcase will be the new ALIF2000 Series. Designed to optimize rack space, whilst providing powerful, and reliable performance. Dual screen support, including touchscreens, provides flexibility and improved desktop ergonomics combined with instant connectivity over an IP network. Get re-connected with Adder, the IP KVM Experts at NAB this April, on booth W3008!
>AJA VIDEO SYSTEMS
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ince 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solu-
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tions, and professional cameras, bringing highquality, cost-effective products to the professional, broadcast, and postproduction markets.
>ALDEA SOLUTIONS
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ldea Solutions is a leading provider of solutions for the distribution of live content. Established in Montreal, Canada, in 2000, Aldea offers services that are used by many of the leading television channels, communications platforms, and content owners from around the world, for the live transmission and distribution of sports, news, and other television programs. Aldea offers customers the complete gamma of services across the video distribution ecosystem, including remote production, distribution via fiber, satellite, or internet, along with OTT and streaming platforms for viewers.
>ALLIED BROADCAST GROUP
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llied Broadcast Group is a premier dealer of new and used broadcast production equipment. We specialize in the sports production and live broadcast industries and now offer new mobile production trailers! COME SEE OUR 16FOOT MODEL ON DISPLAY! Available as rack ready or fully equipped, and in 20-and 24-foot lengths. We are a dealer for major manufacturers: Sony, Ross, Blackmagic, NewTek, Vinten, Hitachi, and more! If your need is more budget conscious, we also have many preowned gear options available. And with our new rental program and rent-to-own options, we can help when last minute needs arise. Or if you have gear you no longer need, we can buy, broker, or consign it to get you cash on hand, or a larger budget to upgrade your compliment of gear! Come see us at booth C10411. Allied Broadcast Group — Your Ally and Partner for Professional Video Gear.
SPORTSTECHJOURNAL / SPRING 2022
>AMAGI
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magi is a next-gen SaaS media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners, and streaming TV platforms. We enable content owners to launch, distribute, and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. We also offer 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers over 2,000 channel deliveries across 40 countries. In 2021, we heralded a new era of cloud for live sports by providing UHD playout with cloud automation for NBC Olympics’ production of the Tokyo Olympic Games, on its Olympics Channel. Amagi leveraged the power of cloud technologies to create unparalleled experience for viewers as well as those involved in managing the Olympics broadcast operations. By being NBC’s cloud technology partner, we created a new milestone in live sports broadcast on a global scale through innovation, superior quality, and reliability.
>AMAZON WEB SERVICES
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emonstrating the transformative power of the cloud in content production, media supply chain and archive, broadcast, direct-toconsumer and streaming, and data and analytics, Amazon Web Services (AWS) will showcase AWS for Media and Entertainment (M&E) technology at NAB 2022. Designed for content creators, rightsholders, producers, broadcasters, and distributors, the AWS for M&E initiative aligns five solution areas with the must purpose-built capabilities of any cloud, including nine AWS services, 11 AWS solutions, dedicated AWS appliances, and over 400 AWS Partners. As audience demand for content rises and the transition to remote workflows continues, AWS for
