SVG SportsTech Journal

Page 20

> JAMES “J.B.” BROWN Throughout J.B.’s awardwinning career, he not only has distinguished himself as the quintessential studio host, but also a versatile broadcaster and, in some instances, the conscience of the industry. JB’s work on THE NFL TODAY is without peer and solidifies him as a Hall of Famer. His versatility has shown as he has anchored the CBS EVENING NEWS, and is often called upon to contribute reports and stories for CBS News, as well as contribute to 60 MINUTES and CBS MORNINGS. Apart from his professional accomplishments, JB is a wonderful human being, a man of faith, and as good a friend and colleague as one could ever have. – Sean McManus, CBS Sports and Sports Broadcasting Hall of Famer It’s a joy to have J.B. as a valued teammate. It’s even better to be able to call him a trusted friend. Simply put, he is one of the finest men I’ve ever known. A giant television talent. An all-world human being. – Jim Nantz, CBS Sports and Sports Broadcasting Hall of Famer 20

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ntegrity. Class. Warmth. Intelligence. All words one would use to describe James Brown before even touching his excellence as a sports broadcaster. A staple of the sports-television industry for nearly four decades, the man affectionately known simply as “J.B.” has established himself as the gold standard for the host of a live sports studio show. A winner of three Emmy Awards, Brown has been a fixture of NFL Sundays since 1994 and has hosted the Super Bowl show a record 10 times, including most recently at Super Bowl LV in February 2021. “Throughout J.B.’s award-winning career, he has distinguished himself not only as the quintessential studio host but also as a versatile broadcaster and, in some instances, the conscience of the industry,” says Sports Broadcasting Hall of Famer Sean McManus, chairman, CBS Sports. “J.B. is a wonderful human being, a man of faith and as good a friend and colleague as one could ever have.” Brown’s journey to sports television was anything but conventional. Following a collegiate basketball career at Harvard, he fell short of making the NBA’s Atlanta Hawks in an open tryout and, in the late 1970s and early ’80s, worked for such companies as Xerox and Kodak. In 1984, he got his first opportunity to get back into sports: a role as an on-air analyst on Washington Bullets telecasts and a spot in the rotation of analysts for NBA on CBS. In the late 1980s, Brown’s star at CBS Sports continued to brighten as he handled a variety of roles, including play-by-play for NFL on CBS and reporting on the NFL Finals, the MLB Postseason, and the 1992 and 1994 Winter Olympics. Brown’s big break into Sundays came when Fox Sports shook up the sports-media world, landing rights to the NFL at the end of 1993. At the start of the 1994 season, the first edition of Fox NFL Sunday debuted, with J.B., Terry Bradshaw, Howie Long, and Jimmy Johnson. Brown anchored that iconic program for its first 11 years. “J.B. has been a Hall of Famer ever since

SPORTSTECHJOURNAL / SPRING 2022

he first sat in front of a camera,” says Sports Broadcasting Hall of Famer David Hill, former president, Fox Sports. “He has this authentic charisma, which makes every viewer feel that J.B. is speaking exclusively to that individual. It’s a rare gift.” During his tenure at Fox, Brown stretched himself into hockey, serving as lead studio host for NHL on Fox from 1994 to ’98. In 2006, Brown returned to where it all started — CBS Sports — to take over as host of The NFL Today, and he has been behind that desk ever since, cementing his legacy as one of the greatest to host a studio show. “It’s a joy to have J.B. as a valued teammate,” says Sports Broadcasting Hall of Famer Jim Nantz, CBS Sports’ long-time lead play-by-play voice. “It’s even better to be able to call him a trusted friend. Simply put, he is one of the finest men I’ve ever known. A giant television talent. An all-world human being.” Brown’s signature has always been bringing out the best in those around him. Whether it’s expertly crafting a story — as he did with one of his all-time favorite projects, the 1991 film Let Me Be Brave, the story of 12 mentally disabled athletes climbing Mount Kilimanjaro — or setting up his analysts to succeed from behind the desk on an NFL day in the fall. “J.B. is simply the kindest, most prepared colleague with whom I’ve ever worked,” says former NFL quarterback and current analyst on The NFL Today Boomer Esiason. “He brings out the best


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