LOOK BOOK
Look Book
Contents Agent Best Practices for a great shoot ______________________________________________________________________ Pg 3
PHOTOGRAPHY
EDITING
Motion Package Example ____________________________________________________________________________ Plus Package Example ______________________________________________________________________________ Premium Package Example _________________________________________________________________________ Side by Side Comparison- interior edits ______________________________________________________________ Side by Side Comparison - exterior edits _____________________________________________________________ HDR - When not to use _______________________________________________________________________________ HDR - When to use ___________________________________________________________________________________
Pg 5 Pg 6 Pg 7 Pg 8 Pg 9 Pg 10 Pg 11 Pg 12 Pg 13 Pg 14 Pg 15 Pg 16 Pg 17 Pg 18 Pg19 Pg 21 Pg 22 Pg 23 Pg 24 Pg 25 Pg 26 Pg 27
LOOK BOOK
Things to consider ______________________________________________________________________________________ Modern Style ___________________________________________________________________________________________ Detail Shots ____________________________________________________________________________________________ Modern Examples ______________________________________________________________________________________ Other Styles ____________________________________________________________________________________________ Traditional Style Examples ______________________________________________________________________________ Vibrant Style Examples _________________________________________________________________________________ Side by Side Comparisons - Interior _____________________________________________________________________ Side by Side Comparisons - Exterior _____________________________________________________________________ Side by Side Comparison - Winter Exterior______________________________________________________________ Side by Side Comparisons - HDR ________________________________________________________________________ Twilight ________________________________________________________________________________________________ Modern Twilight Example _______________________________________________________________________________ Traditional Twilight Example ___________________________________________________________________________ Side by Side Comparisons - Twilight _____________________________________________________________________
Agent best practices for a great shoot Turn on all the lights. Turn off TV’s and where possible, move cords behind appliances. Any personal images, such as family portraits, should be covered or removed. Political propaganda is not recommended. Where possible, please remove before the shoot. Cars should be removed from the driveway and where possible moved to the other side of the street to enable clear external shots. Stage the house. Have the house ready to shoot. All garbage and furniture moved, everything cleaned, beds made, pillows fluffed, everything done so the photographer doesn’t have to move anything photographers are only shooting. Turn off Ceiling Fans. Turn on any water features. If you have a jacuzzi ensure it is on and have the cover open. Have any pets on premises restrained. Pull up the blinds or open them to a 45 degree angle. HDR shots look best with blinds pulled up. Have all doors and any closets you want photographed open. Wear a mask that covers the nose and mouth. Stay 6 feet away (or further).
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PHOTOGRAPHY styles
Things to consider when selecting a shoot style IS THE HOME FURNISHED?
How will the selected style affect the appearance of the furniture and fixtures?
HDR - ARE THERE GOOD VIEWS FROM THE WINDOW?
If not, you may want to consider if a HDR will add value to the shots.
ARE THERE A VARIETY OF COLORS THAT YOU WOULD LIKE TO SHOW OFF? Consider going with our “Vibrant” Style
WHAT ERA/THEME IS YOUR HOME DESIGN REPRESENTATIVE OF?
Eg: If your home is of the Victorian Era, the modern shots can present a more updated style, whereas a log cabin would have the warmth and rustic approach better represented with the Traditional style of shooting.
WHAT SEASON ARE YOU IN WHEN THE IMAGES ARE BEING SHOT?
Vibrant can blow out the white of snow and give an unrealistic feel to some homes, whereas Modern can look especially crisp and sharp.
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Modern OUR NEW STYLE With our rebranding we moved into a more creative mindset when it comes to our imagery. Focusing not only on how the image looks, but how the image feels. From the photographer's side the modern style focuses on lining up linear lines and following horizon lines to create a more engaging image. On our editor's side, our style engages in rich shadows, moody views and a crisp contrast. With this new style we include a lot of detail shots which give an editorial finish to the tour. *The examples on the next slide*
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Detail Shots
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Modern
01 — Bright 02 — High contrast 03 — Aqua Blues
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Other Styles TRADITIONAL Our previous established style consists of a warm and medium contrasted look. Our shots are more standard, taken from the corners, focusing on size and space.
VIBRANT Our vibrant style consists of high color contrast and have a vibrant quality. These shots are more standard too, taken from the corners.
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Traditional
01 — Medium Contrast 02 — Warm 03 — Universal
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Vibrant
01 — High Color Contrast 02 — Darker 03 — Established
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Side by Side Comparisons Interior Shooting Styles Modern
Traditional
Vibrant
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Side by Side Comparisons Exterior Shooting Styles
Modern
Traditional
Vibrant
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Side by Side Comparisons Winter Exterior Styles Modern
Traditional
Vibrant
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Side by Side Comparisons HDR Shooting Styles Modern
Traditional
Vibrant
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Twilights MODERN ( OUR STANDARD )
TWILIGHTS
Our modern style consists of aqua blues, warmer orange hues, and a decrease in yellows. A modern twilight edit skips the moodier richer shadows and focuses on a moody color contrast as to not have the photo look dark.
TRADITIONAL Our traditional style is our established twilight style consisting of darker saturated skies paired with bright yellow tinted windows.
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Modern
01 —Aqua Blues 02— Richer Warmth 03—Less Yellow
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Traditional
01 — Saturated Blues 02— Richer Warmth 03 —Less Yellow
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Modern Twilight
Side by Side Comparisons Twilight Shoots
Traditional Twilight
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EDITING styles
Motion
01 —Exposure Correction Editing included in this package
02—Color Correction 03—Minor spot removal
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Plus
01 —Exposure Correction Editing included in this package
02—Color Correction 03—Medium Spot Removal 04 - HDR
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Premium
01 —Exposure and Color Correction 02—Blue sky guarantee
Editing included in this package 03—Green grass guarantee 04—Remove cracks, wires, distractions 05—TV and fireplace overlays
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Side by Side Comparisons Interior Editing Motion
Plus
Premium
Medium Spot Removal
Total Spot Removal
TV Overlay
HDR
HDR Cords/Wires Removed
Fireplace Overlay Objects Removed
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Side by Side Comparisons Exterior Editing Motion
Plus
Premium Blue Sky Guarantee
Object Removal
Green Grass Guarantee Medium Spot Removal
Full spot and crack removal
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When to use an HDR Great View Big / Multiple Windows View is a selling point
HDR
No HDR
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When not to use HDR Window Well Blinds (up to Editor Discretion) Laundry Room Bathrooms (Except for Master Baths) Ugly Views (Wall, construction, close home next door)
No HDR
HDR
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Contact: Jessica Judd, COO jessica@spotlightmediagroup.com