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arichart huekham pheng
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Get to khow me Real quick (version)
Work Experience
Who am I? Parichart Chuekhampheng
JULY/19/1992 Journalism major Silpakorn University Samutprakarn,Samrong 097-010-5494
parichartchue@gmail.com
“ I‘m a writer and editor currently working in a Tech solution company.
My role here is about writing content for both inhouse and customer products. All my last work has been telling the story about Health, Travel & Lifestyle. And today the story I would like to tell you is about myself. HARD SKILLS
Creative Content Copywriting Editing UX Writing, Microcopy Taxonomy, Labeling, Grouping, Naming
SOFT SKILLS
Creativity Communication Critical Thinking Self Learning Collaboration Empathy
”
MAY 2018 - PRESENT
MARCH 2017 - AUGUST 2017
Creative Content & Editor
Creative Content Creator
Touch Technologies (Technologies Solution)
Mamy booking (Travel Agency)
* Created & Edited Content about health, Travel for both inhouse and company product. *Created Microcopy for app, website, kiosk & another monitors * Planning content and strategy * Project coordinator
* Created Content about travel, food, review *Created campaigns for support marketing.
MAY 2016 - OCTOBER 2016
MAY 2015 - APRIL 2016
Co-Producer & Content Creator
Contributor
Always on Studio (Production House)
Sense and Scene (Travel & History Magazine)
* Run & organize set for shooting * Photographer on set * Created Content about travel, food, review
* Wrote the article about travel, History,
What I have done
#Microcopy
SAI JAI STATION
Sai Jai Station is the project result from the cooperation of PTT and Touch Technologies. It’s the Health care service that provides the primary health check-up for people around up-country who far from the hospital. This would be located at the PTT gas station so people easy to reach out to.
What I do in this project
I have done helping UI designers finding the word to make the user go through the process with a good experience.
By created this.. LED screen in front of the station Greetings words at vending machine Tutorial for using the service
LED Screen Brief
Tell user who are you, and What you can do for them.
Solution
Put the artwork that describes the service with a casual tone of voice and displayed on the LED screen in front of the station.
How I Helped
Writing and Editng Collaborated with UI designers to articulate goals and align on key messages
Tutorial
Vending Machine Brief
Make the machine less robotic and friendly to the user.
Solution
The message should be like it’s talking to the user. Tell the user that you care about them so it makes this machine feel less robotic.
How I Helped
Writing and Editng Collaborated with UI designers to articulate goals and align on key messages
Brief
Tell user how to use the machine clearly.
Solution
The message should be clear and help the user interact with the product accurately.
How I Helped
Writing and Editng Collaborated with UI designers to articulate goals and align on key messages
What I have done #Website concept
TAGHealth Website provide content all abouth health
BRIEF เว็บจะเปลี่ยนหัวข้อประเด็นสุขภาพไปเรื่อยๆ โดยช่วงแรกจะเน้นพูด หัวข้อเกี่ยวกับไขมัน ลูกค้าอยากให้ ใช้ค�ำที่ catchy ติดหู, ให้กลุ่มผู้ ใช้ งานในออนไลน์เข้าถึงได้ง่ายแต่ยังมีความน่าเชื่อถือ SOLUTION ใช้ค�ำว่า “มัน” เป็นคีเวิร์ด แทนค�ำว่าไขมัน “อย่าปล่อยให้มันลอยนวล” จัดกลุ่มเนื้อหาออกเป็น 3 หมวดหมู่ คือ - เนื้อหาที่เกี่ยวกับร่างกายไขมันและน�้ำหนัก “มันเป็นใคร?” - เนื้อหาที่เกี่ยวกับการออกก�ำลังกาย “เอามันออกไป” - เนื้อหาเกี่ยวกับอาหาร “มันมีดีอะไร?”
#Content
Editing
TAGHealth Website provide content all abouth health
BRIEF ท�ำ infographic ให้ข้อมูลเกี่ยวกับไขมัน
UX writing challange #Notification
UX writing challange #Pop up
Scenario A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.
Scenario A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
Challenge Write a message from the airline app notifying them of the cancellation and what they need to do next. Headline: 45 characters Body: 175 characters max Button(s): 25 characters max
Challenge Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos. Headline: 40 characters max Body: 175 characters max Button(s): 25 characters max
Solution
Solution
Headline: Apologies! Your flight to Bangkok is canceled Body: Jo! Your flight BK123 is canceled due to the Typhoon Hagibis. Don’t worry, the weather will be clear in 6 hr. We’ve reserved you a new flight, You can book a new seat. Button(s): Need help / book new flight
Headline: Let the Game strong, this season! Body: Follow your favorite teams and you never missed the match, we’ll update you live score, send you a game reminder, and recap the highlight moment you love to see. Button(s): let the game on
In this situation, some user might feel upset and worried. So I tell them what happen and what they have to do.
In this scenario, I select the CTA word to convince the user and let them feel a little competition.
UX writing challange #Pop up
UX writing challange #Pop up
Scenario A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Scenario The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.
Challenge Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee. Headline: 45 characters max Body: 175 characters max Button(s): 25 characters max
Challenge Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any) do they need to take to recover their content? What if they can’t recover the content? Headline: 40 characters max Body: 140 characters max Button(s): 20 characters max
Solution Headline: Fresh Come, Fresh served Body: Knock Knock!! Some fresh from your favorite groceries is at your front doors. Subscribe now, we’ll deliver whatever you want from the grocery each month for a flat fee. Button(s): Later / Subscribe now In this scenario, I select the CTA word to convince the user to subscribe.
Solution Headline: Oops! Something wrong, but We’ve got your back. Body: Sorry, there was a problem with connecting. But don’t worry, We saved your recent work in draft. Button(s): Report problem/ Open draft In this situation, some user might feel upset and worried. So I tell them what happen and what they have to do.
thankyo
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For full version of me please feel free to contact Emai: parichartchue@gmail.com Tel: 097- 010-5494
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arichart huekham pheng