HBA Member Marketing Tools

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Electronic Advertising

HBA WEBSITE Banner Member Ad FIND-A-PRO Basic Link Featured Member Ad Featured Member PLUS Ad FIND-A-PRO Membership Directory Ad FIND-A-PRO Membership Directory GOLDEN Ad HOUSING e-NEWS WEEKLY

CONSUMER e-NEWS WEEKLY

Print Advertising

Housing News Quarterly HBA Membership Directory HBA Event Magazine

Cross Media Advertising

HBA Event Magazine also available online Housing News Quarterly also available online HBA Membership Directory available online & connected via QR-Code to FIND-A-PRO

Communications Development Logo Design Website Development Ad Layout/Design Brochures Power Point Presentations Photography Video Production for Web & Broadcast

Member Marketing TOOLS Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


SpringfieldHBA.com Home Page

Electronic Advertising

HBA WEBSITE (SpringfieldHBA.com) The HBA of Greater Springfield launched an all-new website in January 2011. Since launch, traffic on the site has averaged more than 150 visitors per day (including an average of nearly 100 Absolute Unique Visitors per day) – with an average time on site of 03:17 per visit.

NEW Banner Member Ad (Top Banner)

Banner Member ads are a visitor’s first impression of SpringfieldHBA.com and the biggest splash available on the site for HBA member advertisers. LIMITED INVENTORY: Only four banners per quarter (limitations on consecutive quarters may also apply). Specs: 950px X 252px - JPG, PNG, GIF - 80KB Max. (no animation).

Logo and background image must be provided and approved as separate files.

Investment: $350 per quarter

Featured Member Ad (Footer) Featured Member ads are located at the bottom center of each page. They rotate randomly on page change or refresh. Additionally, each Featured Member advertiser also receives a “Basic Link” (seen below). Featured Member ads are a great place to start web advertising, delivering an average of 35 impressions per day, per advertiser. Typically rotates with approximately 20 other advertisers.. Specs: 225px X 150px - JPG, PNG, GIF - 80KB Max. (no animation). Investment: $150 per year

Basic Link (FIND-A-PRO Listing Web Link)

Featured Member Ad

The average time on site on FIND-A-PRO is 04:53 and it is the highest traffic page on SpringfieldHBA.com. Visitors using the FIND-A-PRO search engine find member information, a Web Link within the listing, and a detailed information box Specs: Provide your URL (web address)

Located in the footer of every page. Basic Link + Footer Ad

Investment: $100 per year

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Banner Member Ad

High Profile Top Banner. Only four spots available per quarter. Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


SpringfieldHBA.com all Pages other than FIND-A-PRO

Basic Link - FIND-A-PRO

Link to your website or related URL. Located on the FIND-A-PRO page Note: All members should check your listing categories. Limited to 5 categories. Sign up for Affiliate Membership for additional listing. CONTINUED... NEW Featured Member PLUS Ad (Sidebar)

Featured Member advertisers (previous page) have the option of upgrading to PLUS, to add a sidebar advertisement in rotation on refresh or page change. Rotates with 20 other ads. Specs: 200px X 300px - JPG, PNG, GIF - 80KB Max. (no animation). Investment: $300 per year (must also be signed up as Featured Member $150 per year)

NEW

FIND-A-PRO Membership Directory Ad (Sidebar) The HBA Membership Directory is released annually in May. The Directory is integrated with HBA FIND-A-PRO via QR-Codes. Advertisers in the Directory are eligible to also advertise on the FIND-A-PRO page, where consumers regularly search professional HBA members for services or products. Rotates with 20 other ads. Specs: 200px X 133px - JPG, PNG, GIF - 80KB Max. (no animation).

Membership Directory Distribution Sponsors Diamond and Gold Sponsors. One sponsor per level.

Investment: $150 per year (must advertise in the Membership Directory). NEW

Membership Directory Distribution Sponsors Available on FIND-A-PRO to the Directory Distribution Sponsors ONLY. Specs: 200px X 300px - JPG, PNG, GIF - 80KB Max. (no animation). (Diamond Sponsor includes back cover of Membership Directory ad and more) Call the HBA (881-3711) for details.

GOLDEN AD SPOT 5 spots available for directory advertisers.

NEW

Membership Directory GOLDEN Ad Spot Rotates with only five other ads on FIND-A-PRO. Specs: 200px X 200px - JPG, PNG, GIF - 80KB Max. (no animation). Investment: $250 (must advertise in the Membership Directory) Call the HBA (881-3711) for details.

FIND-A-PRO Ad

Located on FIND-A-PRO. Only available to those advertising in the Membership Directory.

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Featured Member PLUS Ad

Located in the sidebar of every page. Must also place a Featured Member Ad. Basic Link + Footer Ad + Sidebar ad.

Must have Featured Member Ad

Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


Weekly e-Newsletter

Housing e-News Design will

Electronic Advertising HOUSING

e-NEWS WEEKLY

Housing e-News Banner

be enhanced

Housing e-News Banner

Top banner ad for the Housing e-News. Ask about available bundle discounts. You might be eligible.

Top of HOUSING e-NEWS (Exclusive - One available) Specs: 590px X 100px - JPG, PNG, GIF - 80KB Max. (no animation). Frequency 5x 10x 21x Price $950 $1,750 $3,360 Price per $190 $175 $160

occasionally, but ad space will remain virtually the same.

Housing e-News Sidebar

Sidebar of HOUSING e-NEWS (3 available) Specs: 200px X 300px - JPG, PNG, GIF - 80KB Max. (no animation). Frequency 5x 10x 21x Price $450 $850 $1,680 Price per $90 $85 $80

Housing e-News Footer Ad

Bottom of HOUSING e-NEWS (2 available) Specs: 200px X 200px - JPG, PNG, GIF - 80KB Max. (no animation). Frequency 5x 10x 21x Price $325 $550 $1,050 Price per $65 $55 $50

Housing e-News Advertorial a la carte Advertorial Article (up to 400 words) Each included Photo Embedded Video Hourly Billing Video Production

$150 $50 $50 See Communications Development Section

Housing e-News Sidebar

Sidebar ad for the Housing e-News. Ask about available bundle discounts. You might be eligible.

Housing e-News Footer

Footer ad for the Housing e-News. Ask about available bundle discounts. You might be eligible.

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Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


Weekly e-Newsletter

Consumer

e-News Design will be enhanced

Electronic Advertising CONSUMER

e-NEWS WEEKLY

Consumer e-News Banner

occasionally, but

Consumer e-News Banner

ad space will

discounts. You might be eligible.

the same.

Top banner ad for Consumer e-News. Ask about available bundle

remain virtually

Top of CONSUMER e–NEWS (Exclusive - One available) Specs: 590px X 100px - JPG, PNG, GIF - 80KB Max. (no animation). Frequency 5x 10x 21x Price $950 $1,750 $3,360 Price per $190 $175 $160

Consumer e-News Sidebar

Sidebar of CONSUMER e–NEWS (3 available) Specs: 200px X 300px - JPG, PNG, GIF - 80KB Max. (no animation). Frequency 5x 10x 21x Price $450 $850 $1,680 Price per $90 $85 $80

Consumer e-News Footer Ad

Bottom of CONSUMER e–NEWS (2 available) Specs: 200px X 200px - JPG, PNG, GIF - 80KB Max. (no animation). Frequency 5x 10x 21x Price $325 $550 $1,050 Price per $65 $55 $50

Consumer e-News Advertorial a la carte Advertorial Article (up to 400 words) Each included Photo Embedded Video Hourly Billing Video Production

Consumer e-News Sidebar

Sidebar ad for Consumer e-News. Ask about available bundle discounts. You might be eligible.

Consumer e-News Footer $150 $50 $50 See Communications Development Section

Footer ad for Consumer e-News. Ask about available bundle

discounts. You might be eligible.

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Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


Quarterly Printed Newsletter

Bottom Front Cover Banner 1 Available. Ask about bundle discounts. You might be eligible.

Print Advertising HOUSING NEWS QUARTERLY

Full Page Advertorial and/or Display Ad

Bottom Front Cover Banner

Specs: Frequency Price Price per Specs: Frequency Price Price per

Inside Top Banners

Floating Logo Ads

Specs: Frequency Price Price per Specs: Frequency Price Price per

7.5” x 10” (2 to 4 available) 2x 4x $1,000 $1,750 $500 $438

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4 to 8 Available. Ask about bundle discounts. You might be eligible.

1.25” x 7.75” (4 to 8 available) 2x 4x $475 $750 $238 $188 1.25” x 2” (8 to 16 available) 2x 4x $300 $500 $150 $125

The Housing News Quarterly will also be available online.

Inside Top Banner

1.25” x 7.75” (1 available) 2x 4x $800 $1,500 $400 $375

Full Page Display Ad

2 to 4 Available. Ask about

Advertorials and bundle discounts. You might be eligible.

Floating Logo Ad

Member logo & phone/ web address. Ask about bundle

discounts. You might be eligible.

Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


HBA Membership Directory

Bleed

Full Page Ad

Only available for full page inside/outside covers. Back cover for Diamond Distribution Sponsor ONLY.

Available in black and white. Color ONLY on inside covers.

Ask about available bundle discounts and placing an ad on FIND-A-PRO.

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Look for QR-Codes to connect your smart to HBA FIND-A-PRO and other useful resources.

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HBA MEMBERSHIP DIRECTORY

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Distributed at the HBA’s May Membership Meeting and all monthly membership meetings through November (7 months). HBA Membership Directories are also available at the Springfield DIAMOND Distribution Sponsors’ locations and southernmost GOLD Distribution Sponsor.

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Print Advertising

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Full Page Ad

Half Page Ad

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•Widely used by HBA builders and other members in the field. •Easily fits into sun visors and glove compartments. •QR-Code delivers smart phone access to HBA FIND-A-Pro online. •Only Membership Directory advertisers are eligible for FIND-A-PRO ad packages.

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Ads located near your listing unless inside front or inside back cover chosen. Specs: 3.5” x 8.5” - Bleed (covers only) 4.75” x 10” Investment: $550 b/w or $700 if color inside cover front or back.

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Ads located near your listing unless inside front or inside back cover chosen. Specs: 3.5” x 4.25” Investment: $300 b/w or $450 if color inside cover front or back.

Business Card Size Ad (Quarter Page)

Ads located near your listing unless inside front or inside back cover chosen. Specs: 3.5” x 2” Investment: $175 b/w or $275 if color inside cover front or back. Requirements/Deadlines: PDF, TIF, JPG, PSD, EPS files at least 300 dpi. Convert all fonts to outlines. Reservation Deadline: first of April. Artwork Deadline: last week of April. BONUS - FIND-A-PRO ad 200x133 or Golden Ad spot 200x200. Only Membership Directory advertisers are eligible. For more information see Electronic Advertising – HBA Website

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Color Inside Covers = Half Page $450 / Full Page $700

SouthernMaterials.com 417.865.2822

Half Page Ad

Business Card Size

Ask about available bundle discounts and placing an ad on FIND-A-PRO.

Ask about available bundle discounts and placing an ad on FIND-A-PRO.

Available in black and white. Color ONLY on inside covers.

Available in black and white. Color ONLY on inside covers.

Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


HBA Event Magazine & Online e-Magazine

Print Advertising HBA EVENT MAGAZINE &

HBA e-MAGAZINE

e-MAGAZINE

The annual HBA Event Magazine is a complete information source for the HBA Home Show, Parade of Homes, and Home Remodeling Expo and is distributed to attendees of all three major events (event specific centerfold). Readers of the magazine will find builder profiles, helpful articles, advertisements, member listings and essential information and guides for each event. Enjoy the HBA Event Magazine however you like it. You can also browse the pages of the magazine online or download the full magazine as a pdf.

The HBA Event Magazine, as an e-MAGAZINE, rapidly adapts to changing technology & online use patterns. Find links from magazine ads to company websites. Access video links, embedded directly into the same magazine-style structure as the physical Event Magazine that is distributed on-site at the HBA’s major events. Keep watching to see what’s next for the e-MAGAZINE!

The shelf-life of the HBA Event Magazine is unmatched in the Springfield area. HBA Members have received calls from ads in the magazine years after its publication date. HBA Event Magazine could be the marketing edge you’ve been seeking. With its highly specialized and pre-screened readers, the HBA Event Magazine is likely a fit for your business connecting to the public and HBA Members alike. •Reserve Early for Discounts (7% and 5% Discounts). •Starting in 2012 the HBA Event Magazine will be a Full-Color publication. •Follow on Twitter (Twitter.com/HBAmagazine) for discounts, deals and information. •Magazine stays the same through the year with changes to the cover and centerfold to be event specific. •Advertising in the HBA Event Magazine leads to discounts in other advertising opportunities. •Ask about Home Show Points

PREMIUM AD SPACE

Available to previous advertiser in “premium” position first (must meet deadline). Call for availability. No borders - Must Bleed. See registration form for more details. Specs: Live Area 7.5” x 10” • Trim 8.5” x 11” • Bleed 8.75” x 11.25

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Page #1..................................................................$1,865 Inside Back Cover....................................................$2,235 Inside Front Cover...................................................$2,235 Back Cover..............................................................$2,800

Full Page Bleed Sample

No border or white space on the edges of the advertisement. This ad was located in a Premium Ad Space. Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


HBA Event Magazine Ad Samples

1/3 Vertical

2.375” x 10”

INNER PAGE AD SPACE

Priority Ad spot page placement and page numbers are given to previous advertisers in the position (reservation deadlines, page number and layout variation restrictions apply).

1/6 Vertical/Horizontal................................ $500

1/3 Vertical/Square..................................... $750

NEW

1/3 Banner*................................................. $800

1/2 Horizontal.............................................. $1,080

1/2 Island..................................................... $1,125

2/3 Vertical.................................................. $1,250

NEW

2/3 Square*.................................................. $1,300

2/3 Vertical

4.75” x 10” Dominate the page without a full page.

2/3 Square

7.5” x 7.5 Only 2 Available

1/6 Horizontal 4.75” x 2.375”

1/3 Square

4.75” x 4.75”

1/6 Vertical

2.375” x 4.75”

Full Page non-premium (see premium specs).......... $1,510

SUMMARY: Reserve Early for Discounts (7% and 5% Discounts). Starting in 2012 the HBA Event Magazine will be a Full-Color publication. Follow on Twitter (Twitter.com/HBAmagazine) for discounts, deals and information. Magazine stays the same through the year with changes to the cover and centerfold. Advertising here leads to discounts in other advertising opportunities. Ask about Home Show Points.

Layouts shown here provide an idea of general position and are not to scale. We attempt to have as few ads as possible on a single page to provide the advertiser with the best presentation possible. Occasionally multiple ads will appear on one page. Normally, two per page is the maximum.

The HBA Event Magazine will also be available online. http://www.SpringfieldHBA.com/shows/hba-event-magazine

1/2 Island

4.75” x 7.625” Control the page without a full page.

1/3 Banner

7.5” x 3.25” Only 2 Available

1/2 Horizontal 7.5” x 4.75”

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Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


Communications Development WEBSITE DEVELOPMENT

As a unique added value to HBA membership, the HBA of Greater Springfield now offers website design and optimization to its members at remarkably affordable pricing. Far more than a mere “startup site” or basic web “presence,” these sites are constructed in a manner that allows the member to easily update their own site as often as they like, without the need for costly “webmaster” services. Below are the two levels of website offered by the HBA (available to HBA members only):

BLUE LEVEL* CMS 2.0 Website – Client-side control over most of the site (text, photos, blog posts etc). Structure not controlled by clients.

Header Design – Stationary banner with your image and Logo. Standard width and height. Images must be provided. 3 Sidebar Widgets – Your choice of three sidebar widgets. (Examples – Twitter • Facebook • Photo Slideshow • RSS Feeds - HBA + 1 Feed • Youtube Video…) 2 Page Widgets – Your Choice of two widgets. Examples - Blog Roll, Facebook, Youtube, Twitter, RSS Feed, Photo Slideshow... 4 Pages (4 Menu/Navigational Buttons) - 4 pages plus Home Page and Single Contact Form. 1 Fully Syndicated Blog with Unique RSS Feeds – Use for frequently updated content. Helps increase your search engine ranking. Single Contact Form - One simple contact form set to send to the email address of your choice. Six fields plus CAPTCHA code. SEO – Generate META tags, Fine tune Page Navigational Links, Advanced Canonical URLs. Google Analytics – A google account will be set up for you and a widget installed on your site to access analytics straight from your dashboard.

Investment* - $700 One-time Design Fee + $90 per yr (Hosting + Single Domain Name + 1 FREE email account)

GOLD LEVEL* CMS 2.0 Website – Client-side control over most of the site (text, photos, blog posts etc). Structure not controlled by clients. Custom Header Design – Custom design with your image, Logo with some Unique Styling. Up to 5 rotating banners. 5 Sidebar Widgets – Your choice of five sidebar widgets. (Examples – Twitter • Facebook • Photo Slideshow • RSS Feeds - HBA + 1 Feed • Youtube Video…) 4 Page Widgets – Your Choice of four widgets. (Examples - Blog Roll, Facebook, Youtube, Twitter, RSS Feed, Photo Slideshow...) 6 Pages (6 Menu/Navigational Buttons) - 6 pages plus Home Page and up to seven Contact Forms. 3 Fully Syndicated Blogs with Unique RSS Feeds – Use for frequently updated content. Helps increase your search engine ranking. 7 Contact Forms - Customized contact form set to send to the email addresses of your choice. Up to twelve fields plus CAPTCHA code. SEO – Generate META tags, Fine tune Page Navigational Links, Advanced Canonical URLs. Google Analytics – A google account will be set up for you and a widget installed on your site to access analytics straight from your dashboard. Social/Professional Networking PLUS Basics Facebook Basic Setup plus assistance setting up company pages and updates by mobile devices. Twitter Basic Setup plus assistance setting up mobile devices for twitter. Select additional upgrades and add-ons LinkedIn Basic Setup plus assistance setting up mobile devices. available. Inquire for pricing. Youtube Basic Setup – Does not include video or video editing. Investment* - $1,100 One-time Design Fee + $90 per yr (Hosting + Single Domain Name + 3 FREE Email Account) *Optional Maintenance Fee - $150 per year including quarterly database/site backups, one minor revision, regular maintenance and an annual header redesign.

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Please schedule a meeting to discuss the two levels above in more detail.

Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


Communications Development MARKETING PARTNERSHIP OPPORTUNITIES Your membership with the HBA of Greater Springfield entitles you to special Marketing Partnership Discounts when you work with the retained contract ad agency of the HBA. If you have a need for services like these, contact the HBA for special members-only pricing.

VIDEO 1 Location Video:

Shoot/Edit 2-3 minute video (single location) YOUR HBA Members-Only DISCOUNTED Rate

$900 $675

HD video will be shot at one location like a building site or your business. It can include customer or staff interviews. You will receive DVD and internet link to download.

2 Location Video:

Shoot/Edit 2-3 minute video (two location) YOUR HBA Members-Only DISCOUNTED Rate

$1,260 $945

HD video shot at two locations. Multiple sites or two different shoots at the same location (i.e. before and after.) Includes customer/staff interviews. DVD and internet link for download.

$900 $675

HD commercial includes script, concept, video-graphy and editing. Finished product can be used on TV or internet.

8.5 X 11 Trifold Brochure Layout & Design YOUR HBA Members-Only DISCOUNTED Rate

$900 $675

Includes concept, assistance with copy, layout and design of print ready product. Printing not included.

Ad Layout & Design Your HBA Members-Only Rate

$360 $270

Includes concept, assistance with copy, layout/design of print-ready product sized accordingly. Additional cost for multiple sizes.

PowerPoint Presentation Your HBA Members-Only Rate

$900 $675

Includes background design, title pages, content assistance, application of photos, graphs, etc.

Original Logo Design Your HBA Members-Only Rate

$900 $675

Includes consultation to determine desired style. 2-3 versions and two rounds of revisions.

30 Second Web/TV Spot: Shoot/Edit 30 second video (single location) YOUR HBA Members-Only DISCOUNTED Rate

BROCHURE Details:

AD LAYOUT/DESIGN Details:

POWERPOINT PRESENTATION Details:

LOGO DESIGN Details:

PHOTOGRAPHY Details: Photography Your HBA Members-Only Rate

$500 $375

Includes half day of photography on site (half day includes travel time) and photo editing of 12 photos. Receive 12 photos electronically for print, internet or other.

The HBA of Greater Springfield logo must be displayed at least 100 pixels tall for a minimum of 4 seconds in video and no smaller than 1/2 inch tall in print material to receive discounts.

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Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


Learn more about the NAHB Designations. These distinctive marks of certification are now included on your FIND-A-PRO listing.

HOME BUILDERS ASSOCIATION OF GREATER SPRINGFIELD If you have a smart phone with the QR-Code Reader take a snap shot of this and go straight to FIND-A-PRO

Advertising packages available. Contact Aaron at 417.881.3711. Ask about Home Show Points.


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