Summer Heat Edition
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Summer Heat Edition
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The Elite Magazine // Website Management // Sale Book Design Ad Design // Event Live Streaming // Event Clerking Livestock Operation Photography // Livestock Show Photography
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TheElite Staff Summer Heat Edition
Tyler Ertzberger/ Owner
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I always had the dream of launching a livestock publication to bring more attention to the youth livestock industry. After lots of work The Elite was born. Even though I am the owner of Square One and The Elite, the amazing team members and photographers we have are the ones that make it grow. Our goal with this publication is to bring more spotlight to the smaller species as well as cattle. My heart and passion for the youth livestock industry started with showing and will continue to grow through the Elite.
Gracy Sexton/ Marketing & Sales Rep
Growing up in the show barn, I always loved to pick up a livestock magazine and see all the amazing livestock exhibitors succeed across the country with their livestock projects and dreamed to one day make the big spotlight too. After my livestock show career come to an end, I quickly found my new passion in capturing the perfect moments for youth livestock exhibitors. The Elite magazine is just a great topping on the cake that allows the Square One team to share the accomplishments of livestock exhibitors across the nation and let all species have their
Sam Raney & Hayden Echols/ Graphic Designer & Field Rep
Hayden and Sam both grew up showing small ruminants, and found a passion for clipping, picturing, and marketing goats. Their common interests of talking to people and stressing the importance of ag related issues brought them both to Texas Tech University to pursue a degree in Agricultural Communications. Sam’s talent for graphic design, coupled with Hayden’s salesman personality, fits hand in hand with their own personal goals, as well as those of the Square One team. “We are extremely enthusiastic about what this team has to offer and what contributions we bring to the table!”
Tad & Lacy Harper Georgia T: 229.392.4711 L: 229.567.1292
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Riley Hoyle Arkansas 318.578.0378
Eli Smallwood Texas 770.891.4075
TheElite Field Staff www.SquareOneAgriMarketing.com
Join our team today! Contact us for more information
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Hall of Fame
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“You learn something new everyday,” something I heard frequently while working alongside Ann at their farm the summer of my sophomore year in high school. Though I thought this job was going to be one of many to come, I continued to work toward my goals that developed while soaking in every bit of knowledge at their farm. Getting out worked by Ann and Hugh Bryan as a 15 year old quickly showed me what leaders are made of and have inspired not only myself but hundreds of other role models across the United States to chase their dreams. In 1993, the Schafer’s played a large role in the inaugural introduction of the Boer breed to the goat species, bringing them over from Africa and beginning their legacy.
Ann and Hugh Bryan
Located in the small town of Big Spring, Texas, Ann & Hugh Bryan Schafer own and operate the 28 year old breeding program that continues to influence the goat industry and has since the beginning. Glasscock County became one of the most elite regions of goat breeders, developing foundation genetics that are heavily used in Boer goat production from coast to coast. Ann and Hugh Bryan started from the bottom and worked their way up the totem pole. Hugh Bryan served in the Vietnam war and Ann was a nurse at the Scenic Mountain Medical Center in Big Spring. Once the idea was presented to bring goats over from Africa with a few other families in their community, they started raising commercial goats and full blood Boer goats. Market goats became more profitable than the fullbloods and Schafer Farms transitioned to raising Club Goats.
Ann has a heart of gold that makes you feel right at home, whether you need a band-aid or a brownie she’s gotcha covered! Any question, involving goats or not, Ann will have a solution, her knowledge of both the human and caprine species is astounding but her humbleness and willingness to learn is what makes her so special. With every hardship and struggle that Ann has gone through, she marches on with strength and grace that only the strongest of women are capable of doing. Through those hardships, she wasn’t afraid to ask questions to avoid those mistakes in the future. Rain or shine, Ann will be in the barn alongside Hugh Bryan caring for their herd. Hugh Bryan, the barn jokester and the other half of the brains of the operation, is just as amazing as Ann.
Anyone who has had the opportunity to meet the Schafer’s know how welcoming the bright smile of Ann and quick wit of Hugh Bryan truly is. Even though Ann has many years of knowledge under her belt she frequently says “you learn something new everyday,” proving that even industry leaders never stop asking questions. Ann and Hugh Bryan pushed me to better myself and will forever have a special place in my heart. I am incredibly blessed to have been mentored by two of the hardest working individuals in the nation and hope that I make them proud in all my ventures. That first day of my summer job at Schafer Farms when Ann and Hugh Bryan worked circles around me, lit a fire and drove me to work harder in every aspect of my life. Inspiration and an idea is all it takes, but asking questions, learning hard lessons, and keeping your head level is what separates success from potential.
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Talking genetics with HB is certainly one of the best activities at their farm. The foundation of the Boer and Market goats stemmed from their initial herd, so hearing about the partnerships, the breeding decisions, and the history of an industry that holds such a dear place in my heart, is so precious and such a special part of my life.
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Summer Heat Edition
Gabrielle Ralston
Summer Heat Edition
Most Rewardeng Moment?
My most rewarding memory is watching my sister Jazmine win her first state showmanship buckle. Because neither one of us has ever done that at the time, and the look on her face was priceless. I had gotten 3rd in that class and when the judge shook her hand I was filled with joy and happiness. I let out a big yell (I am her number one cheerleader). When we went to the backdrop there were tears in both of our eyes and we met with a hug. That is definitely one day I will never forget.
How did you overcome COVID?
Honestly I feel as if Covid and the whole quarantine gave me more reason to work my livestock harder and not give up. During that time I used it as a coping mechanism and to reassure myself that things will go back to normal sooner. I pushed myself harder than I have before and came out resilient.
Proudest Moment?
My proudest moment would have to be when I won the State Breeding ewe Show in February. I have spent 6 years of my life working and grinding to get to that point, and when it finally happened it was breathe taking.
Favorite Show?
My favorite show is the State Market Show in October because you get to see friends from across the state.
Little eyes are on you!
Don’t get defeated, you will lose/ fail time and time again. Just know that as long as you work hard and What are your future Plans? I have been fortunate to have continue to learn and enjoy what signed a letter of intent to judge at you do you should come out on top. Black hawk College, and intend to pursue livestock judging throughout college. I have career aspiraWho is your role mottle? tions in the livestock nutrition field Brandon Callis is my role model as a sales representative for a feed because he makes me feel like you company. don’t always have to fit the stereotype in this industry.
How do you describe your passion for agriculture? Time to teach showmanship! What My passion for agriculture in endis your main point? less, because we feed the nation as I would hope to teach the child to well as the world. An being able to have the WANT to be successful. I be a showman and showcase what think once you have that the sky is farmers can do. the limit.
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Spotlight
Sheep
“If you are afraid of failure you do not deserve to be successful”
How did you overcome COVID?
How do you describe your passion for agriculture?
I am very passionate about agriculture. Whether it was planting crops with my pawpaw, riding horses with my uncle, or even now exhibiting livestock. I have been around agriculture all my life. I want to spend the rest of my life in this industry and become a positive impact to agriculture.
Favorite Show?
Little eyes are on you!
Never Give Up! I do not come from a livestock family. When I purchased my first goat 8 years ago, I was clueless. Even though I had no idea what I was doing and got dead last most of that season, I had fun! I remember thinking “Jazmine you’re crazy, you don’t know what you’re doing”, but with hard work, good friends, and support from my family I have learned and accomplished more than I could ever imagine showing livestock.
Who is your role mottle?
Ashley Judge is my role model because she gives me hope as female to be successful in such a male dominated industry.
My favorite show is the GCLA futurity because the committee always Time to teach showmanship! What is does a great job incorporating your main point? activities both in and outside the The benefits I have received while show ring. They do things like the exhibiting livestock are abundant. watermelon or ice cream social. Knowledge, friendship, learning responsibility, and setting goals and achieving those goals. I would be Proudest Moment? thrilled to see them go home with My proudest moment while showjust one of these necessary life skills. ing is the first time I won state showmanship. Showmanship is very important to my family. We feel that it is the only area in showing where it doesn’t matter how much money you spent in on your animal or what the ear tag in its ear is. The only thing that matters is how well you do present the animal you have. I think winning showmanship showcases the hard work and dedication I put into my stock.
What are your future Plans?
Exhibiting livestock as helped guide me to my career path of choice. With my showing adventures quickly coming to an end and college being around the corner I have finally decided on what I want to do after I graduate. I love to teach others about livestock; my dreams and aspirations after graduating are to go get a degree in animal science and work to expand
Spotlight
Sheep
“Practice like you’ve never won, preform like you’ve never lost”
Summer Heat Edition
I believe Covid-19 was not a challenge but an opportunity for me. Though the number of shows was down. Being at home so much I was able to put 100% of myself into my stock. With that I was able to ensure my livestock and I could perform to the best of our abilities at each show.
my knowledge about livestock. I want to bring all my knowledge back to Georgia and make a difference. I want to see Georgia livestock expand not just in numbers but in knowledge about livestock.
Jazmine Ralston
Most Rewardeng Moment?
The most rewarding memory I have is time spent with my family. The miles traveled and time spent in the barn has given us the opportunity to talk (about lessons learned), share laughter and tears, and celebrate our wins and losses. I truly believe not all wins were at a show. Some of the wins happened in the back yards when that animal finally walked for me, or I bonded with that wild one that made us think “why did we get this one”, or after doctoring an animal that got sick and recovered well.
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“Achieving Maternal
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Excellence & Optimum Preformance"
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Alabama Jr Beef Expo
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Heifer Show Judged by Jim Bloomberg, IL
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Supreme Champion Female
Avery Ruf (Angus)
Reserve Champion Female
Annabelle Wesley (Chi)
Reba Hicks Photography
3rd Overall Female Avery Ruf (Commercial)
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4th Overall Female
Natalie Lovell (AOB Continental)
5th Overall Female
Natalie Lovell (Commercial)
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Supreme Champion Steer
Greer Jones (Crossbred)
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Reserve Champion Steer
Walker Johnson (Crossbred)
Alabama Jr Beef Expo Steer Show Judged by Scott Werning, SD
3rd Overall Steer
Caden Childers (Chianina)
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4th Overall Steer
Lexi Bolding (Mainetainer)
5th Overall Steer
Bryn Lake (Charolais)
“In our show barn at Sullivan Farms we are always comparing hair health products. After comparing all like products, Sure Coat Max stood out to us. The science and documented success is unmatched and speaks for itself. “
John Sullivan,
Sullivan Farms Home of Multiple National Champions
Summer Heat Edition
Supreme Champion Female - 2020 NAILE Congratulations to Sara Sullivan
“Sure coat max is a staple in our skin and hair program. We use this product regularly and have seen increased hair growth, improved skin condition and an overall improvement in hair quality. While we have primarily used this produce on show steers, we recently began using this product on legs in our show goats and have seen the same results. We highly recommend this product. “ Dustin Glover, Glover Show Cattle, Oklahoma
Reserve Champion Steer - 2018 Denver Congratulations to Tommy Glover
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“At our barn we typically don’t use the “magical” type of products. We are firm believers that hard work and a constant daily routine is still best. However, we do feel that Surecoat is a must use product for us. Our biggest show of the year is OYE and it is very hard to keep live, healthy hair to that point. Surecoat gives us an added advantage when trying to combat shedding, dry skin, and rubbing that starts that time of year.“
Jeremy Clark,
Clark Show Cattle, Oklahoma
Reserve Angus Female - 2020 Cattlemen’s Congress - Jr. Show Congratulations to Chancee Clark
“Sure Coat Max is exceptional in conditioning the skin. The daily hair care quality is soft, conditioned, and full of volume. Sure Coat Max is part of our daily routine with proven results at home and in the winner’s circle. We highly recommend this product. “
Todd Caldwell,
Caldwell-Jones Show Cattle, Illinois
Grand Champion Steer - 2019 NAILE Congratulations to Olivia Caldwell
“We use Sure Coat products on a daily basis in our showbarn and there is no doubt I believe that this product line has given us the ability to put a fresh vibrant look on our cattle’s hair and played a vital role in Black Frost achieving the Success he has at both the North American and Cattleman’s Congress the last few months!”
Tad Harper,
Appalachian Angus, North Carolina
Champion Chianina Bull - 2020 Cattlemen’s Congress Congratulations to Hunter Prescott, Appalachian Angus
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Passion Summer Heat Edition
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pas·sion ~ noun ~ strong and barely controllable emotion. /’paSHən/
“a man of impetuous passion”
Summer Heat Edition
We are focused on building lifelong relationships through our livestock.
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September 2021 Issue: Champion Drive Edition Published September 1 2021 : Content due August 10th 2021
January 2022 Edition: New Year Edition Published January 1 2022 : Content due December 10th 2022
April 2022 Edition: Spring Rival Edition Published April 1 2022 : Content due March 10th 2022
July 2022 Edition: Summer Heat Edition Published July 1 2022 : Content due June 10th 2022
October 2022 Edition:Champion Drive Edition Published October 1 2022 : Content due September 10th 2022
January 2023 Edition: New Year Edition Published January 1 2023 : Content due December 10th 2023
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Summer Heat Edition
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Tennessee Beef Agribition www.nextlevel-image.com
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Judges Randy Daniels and Blake Bloomburg
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Supreme Champion Female
Andrew Meier (Commercial)
Reserve Champion Female
Allie Raab (Gelbvieh)
3rd Overall Female
Addy Tipton (Limmi)
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4th Overall Female
Andrew Meier (Simmental)
5th Overall Female
Alli Perry (Angus)
Aidan Raab (Cross)
4th Overall Steer
Kylie Cornelius (Shorthorn)
5th Overall Steer
Mattie Harris (Hereford)
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3rd Overall Steer
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Supreme Champion Steer
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Reserve Champion Steer
Tennessee Beef Agribition Judges Randy Daniels and Blake Bloomburg
Reid Decker
Most Rewardeng Moment?
From the past ten years living in the industry, the most rewarding memory I will take from it is enjoying the process of reaching my goals. You’ll never be content with what you’ve achieved if you don’t enjoy the little moments of progress in between.
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How did you overcome COVID?
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Covid was a real scare for the entire stock show industry. Several shows were cancelled, including many of which I planned on attending for my senior year. Fortunately, my family and I decided to go big no matter what the future looked like. When we had to wear masks, we wore masks. When it wasn’t enforced, we often times didn’t wear them. Although, we had a few hiccups in the way for my final year, we stayed strong and determined to finish out on a great note.
Proudest Moment?
In 2019, I won Class 1 at the San Angelo Stock Show and Rodeo with a lightweight we raised. Going in, we knew we had a good one on our hands, but would’ve never expected to come out of the ring with a blue ribbon. To have raised one good enough to compete with the “big dogs” was a feeling like no other. What are your future Plans? After I graduated I am going to be attending Butler Community College in El Dorado,Kansas where I will be a member of the Livestock Judging Team and I will be majoring in Ag Business.
How do you describe your passion for agriculture?
Tenacious: Now that I’ll be out of the show world, I can take what I’ve learned, and share it with others. Also, raising quality stock is my next big goal to reach. It’ll be a big challenge, but I know I can reach my goals.
Favorite Show?
Houston Livestock Show. The barn in huge and they always have the best exhibits. Our stock show group would also always hang out, go eat, and have fun together the whole time.
Little eyes are on you!
Never give up on your dreams, find what you’re passionate about, and always outwork others.
Who is your role mottle?
Daniel Krummel. From moving across the country and taking advantage of rare opportunities to making a name for himself, he’s followed his dream and passion.
Time to teach showmanship! What is your main point?
Know your animal! Always know what needs to be done to make sure you and your animal look good and work best as a team.
Spotlight
Goats
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As a fourth-generation dairy farmer who has dedicated the majority of her life to the family farm, STEPHANIE NASH quickly learned compassion for the agriculture community.
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Growing up in central California, Stephanie had the opportunity to be on the dairy challenge team at Fresno State, she was crowned dairy princess, involved with her local farm bureau and found her voice as a agriculture advocate. Nash says “I found my love for our farm through my dad, I saw him fighting everyday to bring awareness to family farms... I knew then, I would follow in his footsteps”. As a community we have been driven so far out from Farmer to consumer and I want to educate people on how to support locally. Without family farms... the industry will be turned into factory farms.
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Her latest venture also incorporates her other passion and career, country music. Growing up I would crank up the radio and ride around the dairy farm. I always thought how cool would it be to pursue this career and take my agriculture background with me. You can listen to her story told through her October 2020 release called “Time Changes”. A message of hope for the industry and she didn’t stop there. Nash also raised money for FFA chapters stating “we are falling to far from the farm... we need next generation farmers”. Nash awarded three chapterswith a $750 scholarship... making it her mission to support Future Farmers of America students.
Stephanie Nash also saw a need for the farmers to be the face of their product, she said “it’s great to put out commercials of why milk is healthy for you but it’s different listening to farmers that produce the products”. She’s created a series titled ‘The Life of a Farmer’for her YouTube channel to bring awareness to the needs of those that cultivate our lands and waters. Those you sacrifice daily to feed the world. “Growing up I saw strong agricultural communities diminish,” says Nash. “Sadly, so many farms that are vital to providing food do not get the same opportunity as other businesses to grow and flourish and their success is critical. My hope is that the series is educational and sheds light on the importance of farming.”
Summer Heat Edition
Episode one of the online series features a charming, nearly 98-year old Paul Smith O’Dell of Laurens, South Carolina. He showcases his cotton, beef and crop farm, now run by his
children, and 1947 tractor, the first one released after WWII which he bought new for $146. New episodes of featured farms and their cultivators from across the U.S. post Fridays at 12pm CT on Nash’s YouTube page. You can also find her episodes on the rural networks and RFDTV. She will profile agriculturalists in Alabama, Montana, Tennessee, Indiana and more.
Instagram - Stephanienashmusic TikTok - stephnashmusic Email: Stephanienashmusic@yahoo.com You can also stream her music on many platforms
Stephanie Nash says she will continue to pursue her music career, she will continue to be a voice for family farms and she prays within these series people will understand what agriculture is going through. Stephanie encourages farmers out their who are reading this today to reach out to her, so she can tell your families story and bring our agriculture community back together.
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Summer Heat Edition
Ohio Beef Expo Supreme Champion Heifer Delaney Jones
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Reserve Champion Heifer Morgan Neill
Linde.shootproof.com
3rd Overall Heifer
Kathy Lehman
Top 10 Heifers 4th Overall Heifer
McKala Grauel
5th Overall Heifer
6th Overall Heifer Montana Hulsmeyer 7th Overall Heifer
9th Overall Heifer
Reed Hanes
Delaney Jones
Hudson Drake
8th Overall Heifer
10th Overall Heifer Olivia Jones
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Samantha VanVorhis
Heifer Breed Winners
Champion % Charolais Hanna Schroeder
Reserve Charolais
Sydney Sanders
Reserve % Charolais
Tanner Butcher
Champion Chianina Kathy Lehman
Champion Hereford Abbygail Pitstick
Reserve Hereford
Reserve High % AOB
Champion Mini Hereford Johanna Blaich
D’lelah Laber
Delaney Chester
Champion Charolais
ina
Reserve Chian
Mackenzie Grimm
r
Austin Hunke
Champion High % AOB Marshall Capps
Reserve Mini Hereford
Annabelle Johnson
Champion Simmental
Reserve Simmental
Hanna Schaub
Reserve % Simmental Kendall Davies
Masen Jolliff
Reserve Mainetainer
Naomi Fenning
Reserve Shorthorn
Reed Schumacher
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Reserve Main Anjou
Paige Lucic
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Reserve Shorthorn Plus Ethan Davies
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Ohio Beef Expo Supreme Champion Steer Jenna Young
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Reserve Champion Steer Samuel Sutherly
3rd Overall Steer
Annette Augustine
Top 10 Steers
4th Overall Steer
Fox Morgan
5th Overall Steer
6th Overall Steer Colton Braska
7th Overall Steer
9th Overall Steer
Allison Lust
Sydnie Stewart
Claire Kramer
8th Overall Steer
10th Overall Steer Mackenzie Neal
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Harlan Fulton
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Steer Breed Winners
Champion Angus
Camdyn Burns
Reserve Angus
Isaac Miley
Champion AOB
Kyle Kardotzke
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Reserve AOB
Jaycee Reed
Champion Chianina
Rees Toler
Div 1 Crossbred Reserve
Stormi Duvall
Champion Charolais Paige Pence
Reserve Chianina
Tanner Butcher
Champion Hereford
Abbygail Pitstick
Reserve Charolais
Carson Shafer
Div 1 Crossbred Champion Dawson Osborn
Reserve Hereford
Jacob Wiechart
Champion Mini Hereford Seamus Bly
Reserve Shorthorn
Emma Helsinger
Reserve Mini Hereford
Allie Redick
Champion Shorthorn
Wyatt Osborn
Div 2 Crossbred Reserve Caiden Daughtery Div 4 Crossbred Reserve Kamree Frey
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Reserve Main
Shala Graham
Reserve Shorthorn Plus Bailey Dusseau
Reserve Simmental
Gus Wilt
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Drive 44
drive ~ noun ~ an innate, biologically determined urge to attain a goal. /drīv/
“emotional drives”
Most Rewardeng Moment?
How did you overcome COVID?
I just kept the same mental focus that I had in all the other years and just kept working hard in the barn each day will the same goal of getting my animals to look and act the best that they possibly could.
Proudest Moment?
How do you describe your passion for agriculture?
Favorite Show?
My favorite show is the NJSA Southeast Regional because this is one of the largest pig shows in the entire country and it happens to be in my home state of Georgia and this allows for an opportunity to meet people who live in other states and learn about the different aspects they face when raising livestock in other parts of the country.
My passion for agriculture is a very strong one. My main focus Little eyes are on you! and what truly makes me happy is teaching the youth of the agricul- I would tell them to give their 100% tural industry. I’ve always felt that if best effort each day whether they we don’t build a strong foundation are at home in the yard or in the grand drive of their state fair. in this industry then our future will not be strong.
Who is your role mottle?
My role model would have to be Phil Page. Phil had taught me many of skills in the livestock industry. These skills include how to select quality livestock, showmanship skills as well as many other major life skills.
Time to teach showmanship! What is your main point?
The first thing I would say would be that your first impression is going to either make you or break you.
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My proudest moment would have to be watching a young kid that I had been helping coach and mentoring for a while win showmanship at our state fair and seeing the smile on his face was something I will never forget.
What are your future Plans?
After I graduated I am going to be attending Butler Community College in El Dorado,Kansas where I will be a member of the Livestock Judging Team and I will be majoring in Ag Business.
Mason Wall
My most rewarding in ring memory would have to be being named the 3rd Overall Market Hog at the Georgia National Fair but outside of the ring it would have to be all of the friends and relationships that I have made that will last a lifetime.
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Spotlight
Swine
“There may be people who have more talent than you, but there’s no excuse for anyone to work harder than you do”
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Finding Common Ground: Becoming a Beef Advocate
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Even before a consumer approaches the meat case at the grocery store, questions about price, taste, nutrition, and sustainability swirl. Consumers are bombarded with advertisements, slogans, and information at every turn, often with conflicting messages. So, how does someone make purchasing decisions when they do not know who to trust for accurate information about the products they are buying? Unlike 150 years ago when most families lived an agrarian lifestyle, today fewer than two percent of the U.S. population resides on a farm or ranch . These changes have resulted in a large gap between where food is produced and where it is consumed. In the past year alone, the beef community has faced new issues and challenges from special interest groups that leveraged the COVID-19 pandemic to shed light on their goal of ending animal agriculture, as we know it. Now more than ever, it is vital for producers, consumers, and all engaged members of the agriculture community to share their stories, instead of relying on someone else to do it for them.
Whether you are new to advocacy or a seasoned veteran, everyone has a story to share, and a foundation to becoming a powerful voice for beef. Advocacy is for anyone in support of an idea or a cause. In the case of the beef community, advocates promote a lifestyle that raises a wholesome, nutritious product that is sustainable as producers seek to constantly improve their conservationist methods to care for their animals and the land. Producers across the United States have been joining the conversation and engaging in critical discussions surrounding the beef community, backing their beliefs and systems of thought through social media, writing editorial pieces, posting live videos, or 48 continuing their education through programs such as Masters of Beef Advocacy (MBA). The MBA program, managed by National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, started in 2009, and to-date there are more than 19,000 graduates. The MBA program consists of five modules: •The Beef Community - Context of raising beef from pasture to plate focusing on the community of people involved throughout the beef lifecycle. •Raising Cattle on Grass - An introduction to the first step in the beef lifecycle and the many benefits of raising cattle on our country’s vast grass pasture resources. •Life in the Feedyard - A discussion on the role of feedyards, including animal care, nutrition, and environmental stewardship, at this important step in the beef lifecycle. •From Cattle to Beef - An in-depth look at the slaughter process and the humane handling and safety measures in place at today’s beef processing facilities. •Beef. It’s What’s For Dinner. - A primer on choosing and cooking the right cuts of beef and the important role of beef in a healthful diet. Once all modules are completed, graduates gain access to a variety of continuing education resources ranging from online courses that delve deeper into specific topics such as beef sustainability and nutrition, to in-person top advocate training, and more. Graduates are also invited to join the Masters of Beef Advocacy Alumni Facebook group, a virtual community for MBA graduates to ask questions and get connected to the latest advocacy resources.
Recently, the MBA program launched MBA NextGen, an updated version of online training modules. The refreshed training makes it easier than ever for a new generation of farmers and ranchers to share their stories and advocate knowledgeably for the beef industry. Updated information and resources are accessible with the click of a mouse to help answer consumer questions. The MBA program continues to be a free, self-guided online course that provides farmers, ranchers, service providers, students, consumers, and all members of the beef community the tools and resources necessary to effectively answer tough questions about consuming beef and raising cattle. Taking your first step into the advocacy arena can be intimidating. However, starting your journey as a beef advocate has never been easier, with programs such as MBA available to help you gain the knowledge necessary to begin sharing your story. During the time spent completing the MBA program, you will develop valuable techniques and skills to build relationships both in person and online, to better communicate a powerful story about beef. The MBA program will help you rethink the value of your story and share updated talking points to help you keep beef front and center during all your conversations.
If you are interested in becoming a beef advocate or learning more about the beef community, you can apply for the MBA program by visiting MastersofBeefAdvocacy.com. After submitting a short application, you will be admitted into the program and can access modules, which take approximately three hours to complete. To learn more about NCBA’s advocacy efforts, contact Chandler Mulvaney at cmulvaney@beef.org or Paul Dybedahl at pdybedahl@beef.org. About the Beef Checkoff The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national Checkoff program, subject to USDA approval. About NCBA, a Contractor to the Beef Checkoff The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.
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When asked about the benefits of advocacy, Paul Dybedahl, Manager of Masters of Beef Advocacy, commented, “The MBA program is one of the most effective tools we have to teach a wide audience the core principles of the cattle industry and has been a tremendous asset in our efforts to better inform consumers and thought leaders about our industry. Whether you’re from a family of ranchers or a consumer simply wanting to know more about how that delicious beef dinner got on your plate – MBA NextGen can arm you with the information you need to be a strong advocate for the beef community and communicate with interested consumers.”
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Jessica Simpson 574.201.1296 HerBladeSharpening@gmail.com
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Rafiki x Max
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Pulse Rider x Grey Goose son x Prather Absolute
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Contact Ben at 574.386.9473 to purchase semen
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you the desire... you the ablility ...
He gave He gave now
go get the WIN!
Tad, Lacy
Kendall & Kolt Harper
229.392.4711
Allow us to help you achive your next win
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Kentucky Farm Bureau Beef Expo
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Supreme Champion Female
Mercedes Ferree (Angus)
Reserve Champion Female
Mercedes Farree (% Simmental)
3rd Overall Female
Seth Martin (%Simmental)
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4th Overall Female
Houston Ferree (Mainetainer)
5th Overall Female
Cheyenne Kisser (Angus)
Champion Chiangus
Kayla Wolfer
Champion Chi
Champion Gelbvieh
Karley Rumfelt
Reserve Gelbvieh
Reserve Hereford
Levi Womack
Champion Black Hereford Kayla Maket
Rylie Lanum
Colton Cox
Reserve Chi
Olivia Jones
Champion Hereford
Oliva Neal
Reserve Black Hereford Kayla Market
Heifer Breed Champions
Champion Limousin
Aubrey Neal
Reserve Limousin
Reserve Red Angus
Annie Meier
Champion Shorthorn Ryan Wickard
Reserve Shorthorn
Reserve AOB
Reserve % AOB
Champion Simmental Andrew Meier
Reed Hanes
Maddy Gardner
Champion Red Angus
Hannah Taylor
Carter Wickard
Aaron Kavanagh
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Supreme Champion Steer
Spencer Goettemaeller (Cross)
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Reserve Champion Steer
Taylor Hobbs (Cross)
3rd Overall Steer
Austin Bush (Main)
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4th Overall Steer
Ross Howard (Main)
5th Overall Steer Reese Toler (Chi)
Champion Hereford
Weston Maddox
Reserve Hereford
Mary Karter Shirley
Champion Red Angus Isaac Siedling
Champion Shorthorn Plus
Champion Simmental Blake Smith
Reserve Market Heifer
Mallory Johnson
Jayden Cantrell
Champion Limousin
Makayla Jo Massey
Reserve Shorthorn Plus Lanee Swindell
Reserve Shorthorn
Lance Swindell
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Kadence Overby
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Most Rewardeng Moment?
Proudest Moment?
My proudest moment in my livestock show career is winning Reserve Grand Champion Market Steer at the 2017 NC State Fair. I have had my fair share of success in the show ring but this win meant so much to me. Rinsing steers twice a day, spending all my time with steers finally paid off. The day before the steer show, my best steer of the two I had actually hurt his foot coming off the scales. We were super discouraged but then we were super grateful for it to heal How did you overcome COVID? up almost fully over night before the show. Honestly I feel as if Covid hit my family hard. My mom is a hair stylWhat are your future Plans? ist and was out of work most of the summer, which left us with little to I will be attending Oklahoma State no income. As well as my grand- University to major in Agriculture parents who both have underlying Communications and Animal Sciconditions had to stay away from ence. I plan to find an internship the rest of the family. COVID-19 with a marketing and livestock also tried to take away my se- photography business while in nior year showing livestock but I college to travel on the weekend wouldn’t let it. I have often thought to shows. In doing this I want to about how fortunate I am to show expand my knowledge of the marketing and photography aspect of livestock during such a time. the industry. My most rewarding memory is winning Senior Market Lamb Showmanship at the NC State Fair in 2020. This past state fair was my last time competing with sheep so it was very important to me. Before I walked in the ring Travis Mayo looked at me and said “ If your on your game no one can beat you”. He doesn’t know this but he flipped a switch on for me, and I went into showmanship feeling unstoppable.
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How do you describe your passion for agriculture?
My whole life has been centered around being an advocate for the agriculture industry. Agriculture to me means hard work, drive and friendship. I hope to be a life time advocate for the industry. My future career goals also reflect my passion for agriculture, I hope to use my future degree to better others understanding of agriculture.
Favorite Show?
The North Carolina State fair is where I started showing. The NC state fair might not be the biggest or have as much quality livestock as others, but I know it is has the most high class leaders and youth. I am so grateful that I am able to be an exhibitor at the NC State fair.
Little eyes are on you!
If I had to make one statement It would be to soak it all up, enjoy it all. Do not take for granted one single moment in the barn or show ring. I let the time pass too quickly without truly appreciating what I had for too long.
Who is your role mottle?
My biggest role model is my grandfather, Sandy Batten. He is not only a role model for me but he is a role model for everyone around him. He has faced so much hardship including cancer and has overcame them. He continually supports me in all I do. He is the sole reason I started showing livestock, he’s even the one who bought me my first sheep 15 years ago. He always makes sure to correct me when I am wrong and always makes sure I know he’s proud of me.
Time to teach showmanship! What is your main point?
Spotlight
I have learned that showmanship is not only won at the show but it is also won at home. When I teach at showmanship clinics I often relay to the children I’m helping that they aren’t going to win if they do not put in the hard work that goes along with it.
Cattle
“Be thankful for what you have; work hard for what you don’t have”
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Success 66
suc·cess ~ noun ~ the accomplishment of an aim or purpose. /səkˈses/
“there is a thin line between success and failure”
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We carry Umbarger Feed, Lindner Feed from Matthews. Choice of Champions products, Kentucky Shine and Pine River Shavings.
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GA Feeds 629 TyTy Omega Rd. Tifton, GA 31793
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Hannah Slate
3rd Overall Hog
Mia Torigiani
Reserve Champion Hog
The Revival 72 Ainsley Erickson
Supreme Champion Hog
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Supreme Champion Hog Hannah Slate
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Reserve Champion Hog Mya Ramos
3rd Overall Hog Mia Torigiani
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Addyson Zerbach
3rd Overall Lamb Emma Woods
Reagan Rodgers
Supreme Champion Lamb
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Reserve Champion Lamb
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Supreme Champion Lamb Reagan Rodgers
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Emma Woods
Reserve Champion Lamb
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3rd Overall Lamb
Madison Woods
Reese Turman
3rd Overall Goat
Arianna Lundgren
Reserve Champion Goat
76 Reese Turman
Supreme Champion Goat
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Supreme Champion Goat Reese Turman
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Reese Turman
Reserve Champion Goat
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3rd Overall Goat Emily Wise
Summer Heat Edition
With the Cattlemen’s Congress happening back in January, we spoke with Jarold Callahan, Cattleman’s Congress Board Chairman about there experience. With the National Western being canceled in 2021 the gears started rolling with Jarold and his cure. An event that had over nine thousand head of cattle over sixteen days. We took this opportu78 nity to learn more about the biggest challenges, biggest rewards, future plans and how to set them apart from the National Western. What was the biggest challenge with putting on a national show in so short time? “The biggest challenge we faced was securing the Oklahoma State Fairgrounds to be the location of the Inaugural Cattlemen’s Congress. The facility is booked for years in advance and we were incredibly fortunate that prior to Congress being created, no other event had been booked in January. Otherwise, the fairgrounds are completely booked year round. The elite team at the Oklahoma Youth Expo was already in place and were the obvious choice to manage the Cattlemen’s Congress, so we secured the fairgrounds and hired their team to execute. “ What was some of the biggest rewards that you experienced? “The biggest rewards simply was the praise we received from exhibitors and breed associations. We set out to make a show that catered to cattle exhibitors. We truly are a show for cattlemen and women, put on by cat-
tlemen and women. Most sales all broke records here in OKC, show entries far surpassed our expectation and the feedback we’ve received has been incredible.”
With National Western Happening this year, how do you plan to set CC apart? “At Cattlemen’s Congress we are going to do what we do best, create an event focused on our exhibitors. We strive to be the most exhibitor friendly show in the nation, creating a relaxed environment that allows seedstock breeders to showcase their genetics, market those genetics at world class facilities, and therefore work together with fellow cattlemen and women to advance the cattle industry for generations to come.”
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What do you see for the future with Cattlemen’s Congress? “The future for the Cattlemen’s Congress is bright to say the least. We have resounding support from our state and local officials and Oklahoma is cattle country. We see Cattlemen’s Congress growing and being a new tradition for breeders and cattle enthusiasts to attend each and every year!” “We have plans to really expand on the trade show, the sale area and Oklahoma State Fairgrounds has agreed to help us address a few of the minor improvements exhibitors recommended this past year. We have a few additional breeds asking to participate and we have a year under our belts. As covid restrictions are lifted in Oklahoma and Oklahoma City, we feel Cattlemen’s Congress will continue to grow as a cattle only event, but we will always strive for the best experience for the exhibitor.”
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This issue pictures are brought to you by...
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Index Ohio Beef Expo...................................................36 Osteen Southern Sires.......................................8 R1........................................................................50 Senior Spotlight - Gabriella & Jazmine........10 Senior Spotlight - Kadence.............................64 Senior Spotlight - Mason................................45 Senior Spotlight - Reid....................................28 ShowGoats.com.................................................67 Slate Group........................................................29 SLR Designes......................................................31 Spence & Co Show Cattle...................................3 Square One Agri Marketing..................2, 59, 80 Stock Show Secrets.........................................32 Sure Champ & Vitacharge................................13 Sure Coat...........................................................18 Tennessee Beef Agribition..............................24 The Rivival.........................................................80 Titanium Livestock...........................................72 Twizted Fitterz.................................................51 Woodhaven Farms............................................70
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5C Livestock......................................................60 Alabama Jr. Beef Expo.....................................14 All Hours Farms...............................................46 Barcron Cattle Co...........................................69 Conkel Show Pigs.............................................22 Crooked Creek Cattle...............................12, 47 Custom Livestock Solutions...........................33 Elbow Creek......................................................61 GA Farms Fred & Supply....................................71 Georgia State Livestock Show........................66 Her Blade Sharpening......................................50 Heritage...............................................................9 Hoffner Cattle Company.................................30 JMCB Justify 521F..............................................90 Kentucky Beef Expo.........................................52 Lamberth Farms...............................................91 Lazy J Farm........................................................68 Life Of A Farmer................................................34 Lindes Livestock Photos..................................80 LiveAuctions.tv.................................................65 Matthews Feed & Grain....................................63
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Bubba Lambirth
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Sullivans Show Supply
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Sullivan Supply - GA, FL, AL Jason Weaver Family 229-873-8954 Norman Park, Georgia
Dunlap, IA | Hillsboro, TX Lodi, CA | Hillsboro, OH 800-475-5902 www.sullivansupply.com
We are expanding our show schedule. Contact Jason Weaver (229-873-8954) for more information.