Squire Marketing and News Services by Bryan Clapper

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Squire Marketing and News Services http://www.squiremarketing.com news@squiremarketing.com (269) 591-7854 Fax: (269) 558-4603

with

Up Close and personal

DR. BOBBY JONES

by Tanya LaNice

Showing early signs of exceptional intelligence, Dr. Jones graduated from high school at the age of 15 and went on to receive numerous degrees and certificates. While in college, he discovered his passion for Gospel music and saw it to be a means to bless people around the world. Countless awards and a myriad of achievements later, his name is synonymous with Gospel music and the love and respect he has earned in the industry is remarkable. Interestingly, Dr. Jones shares that if he could step out of his role for a day and take on any desired profession, he would choose to be “a great basketball player.”

By virtue of the millions that tune in regularly, the talent, production crews and support team that work tirelessly to produce the absolute best for all that he does, it should represent at least a fraction of the genuine love, support and admiration towards such an incredibly admired legend. No one does Gospel like Dr. Bobby Jones.

Self described as charming and funny, most people who have spent any time in his presence would wholeheartedly agree. His charismatic personality makes him embraceable, affable and simply delightful. Having a “very private” relationship with God, Dr. Jones realizes he is part of God’s perfect plan. As his busy schedule allows, he worships at Pastor Drumwright’s Temple Church in Nashville and Pastor Davidson’s Mt. Olive Church in Fort Lauderdale, FL.

A person who is embraced by millions and loved by so many, Frequency News asked: What is it that people would be surprised by if they knew about you? Dr. Jones candidly shares, “It’s hard for me to really believe that people really love me, really truly, without any stipulations.”

Maurette Brown Clark, the Beloved Princess of Praise & Worship returns Triumphantly with her latest CD Release

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o matter where you are in the fashion mix, one thing is true - fashion trends are hard to resist. What seems to

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Rompers are everywhere this season, in pants, shorts, dress form, and even “Hammer pants” style. With a lot of oldies-butgoodies returning this year, the romper is by far a favorite. Like a hot ex who has cleaned up his or her act, rompers are welcomed back with open arms! These sleek, one-piece wonders are made for every size, style, and season. Whether it’s hot or cold, summer or fall, someone you know will be seen in these fun and flirty numbers. After all, what’s not to love? They are easy to wear and available for all body types. You can wear one to dinner,

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Speaking of healthy, he has also brought a heightened level of awareness and get more online health education to many communities while touring and doing extensive charitable work for the American Heart Association, the Diabetes Association and the Lupus Foundation. The physical wellness of his supporters is just as important to him as their spiritual being.

wear it to the beach, or wear it out to see your favorite movie. And, with designers and retailers evolving the style, you’ll

11.1.11

His profession and causes have afforded him the opportunity to travel the world, but there are a few places on his list that he has yet desires to visit, including Singapore, Greece, Austria, Vancouver, Canada and Turkey. When asked if there’s anyone whom he’d like to meet, Dr. Jones befittingly replies, “I would love to meet President and Mrs. Obama. They are so refined and intelligent.”

By elle R. ivory

of trends that were popular years and years ago. This year a classic

“The Sound Of Victory”

When there is such a thing as spare time, Dr. Jones enjoys watching television and with a love for singing, he enjoys choir rehearsal. As far as his culinary skills, he assures, “I am a good cook and I make gourmet dishes with rice and chicken. I eat very healthy but love Chinese.”

bobbyjonesgospel.com

rompe r

TH e

is associated with is created with high levels of ingenuity, intellect and integrity – and he expects nothing less from his colleagues and staff. Whether you are on the stage, behind the stage or behind the camera, Dr. Jones anticipates and accepts nothing short of what he himself delivers - excellence.

TH e

r. Bobby Jones, the debonair guru of Gospel, shows no sign of slowing down as he enters his 31st season hosting the longest running show on cable television, Bobby Jones Gospel. He recently launched the opening of his state of the art Visions Studio in Nashville and still manages to find time to hold his Annual Artists Retreat, direct the Nashville Super Choir, officially serve as the Ambassador of Dominica, host numerous TV and radio shows and record his own CD’s.

easily be able to find a romper that’s best-suited for your fashion taste. So what are you waiting for? Join the craze and rock a

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romper like it’s nobody’s business! To stay up to date on all the latest fashion trends and more be sure to check us out on Facebook: www.facebook.com/itstrue2u.

Dr. Jones goes on to share two things that people should know about him are: “I am for real and I really love what I do.” With all the time and emphatic energy he invests, it is clearly evident. Each and every production that he 12 FREQUENCYNEWS.COM

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agers and business leaders as ranked by 100s of respondents to HE&IT magazine’s 7th annual Most Admired Employers survey, which looks at minority technical managers and business leaders with advanced degrees. continue on pg 37 www.hispanicengineer.com

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ABOUT SQUIRE Squire Marketing and News Services is Your Design Wingman. Squire Marketing and News Services designs topnotch editorial and marketing materials for publishers and companies of all sizes. That’s all we do. We’re not a big graphic design firm with a thousand specialties; we focus on what we do best: engaging and relevant print design.

About Our Principal Bryan Clapper has a diverse background in graphic design and publication management, having risen through the ranks of two different national publishing firms, eventually becoming the publisher and vice president of a seven-title operation before deciding to strike out on his own. Having previously been a client of an outsourced design firm, Bryan knows from experience what it takes to build a relationship that makes an outsourced art team feel like they’re just down the hall from their clients. A native of St. Paul, Minn., Bryan has lived in Belgium, the United Kingdom, North Dakota and Indiana. He now lives in southwest Michigan with his wife, Jessie, and office cat, Alton.

Our U.S.-based professional editorial and advertising designers, each with at least 10 years’ experience in their field, pride themselves on forming partnerships with our clients and being available to them 24/7, 365 days a year. We work on the latest software, use the latest technologies to stay in constant contact, and undergo continuing education to stay current on the design industry’s best practices. Whether you need a design firm to handle everything from initial design ideas to a fully realized end product, or just someone to “fill the gaps,” Squire is available to help. We are 100 percent committed to all of our clients, regardless of the size of their budget or level of need.

Magazine Design Magazine design requires a special set of skills. The design must be crisp and readerfocused, but also engaging enough to keep readers on the page. In the United States, readers spend an average of 42 minutes with a single issue of a magazine, a statistic that gives magazines an edge when attracting advertisers. Good magazine design ensures that your title won’t be set aside for one that you don’t have a financial interest in. Squire can handle a little bit of a product’s design or the whole thing. If you want to provide just the text and photos, we can design the advertisements and pull it all together. If your in-house composing staff has already built the ads, or if your customers have supplied them, we can simply flow the content around the ads and make sure that every page shines.

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One On On e With Rosie Rios : NATION’S TREASURE R TAKES WO C BEHIND TH E SCENES

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TO INDUST RY IS HIRIN G AGAIN

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The nitty-gritty • • • • •

Editorial design fees (per page): $29-35, depending on volume Advertising design fees (per ad): $35-65, depending on size of ads Turnaround speed: 10-15 pages per business day Deposit required: None Workflow: We use Dropbox to transfer

• •

files seamlessly, and Skype, email and phone to stay connected to our clients Software used: Adobe Creative Suite 5 (and previous versions), Quark Xpress 8 Related services: Media kits, startup consulting, redesigns, photo illustrations

Magazine design pricing We believe in fair, consistent pricing across our clients. Long-term contracts entitle publishers to a 15-percent discount. Core services Base price (per page)*

Up to 39 pages $35

40-47 $33

48-63 $31

64+ $29

Additional services Top editing (additional per page)*

Up to 39 pages $5

40-47 $4

48-63 $3

64+ $2

* Prices include advanced design and layout, and assume that advertisements have been created and provided to Squire. For design fees that include advertisement creation, see the “Advertising design pricing” below.

* As part of our basic design, we will make efforts to correct obvious typos. Top editing includes detailed checks for spelling, grammar and AP or Chicago style adherence. Due to liability issues, we do not reduce or extend articles more than 15 percent during top editing.

Advertisement design pricing Advertisement orders can be turned in with the rest of the product or on their own. Clients own all rights to ads that Squire creates and can use them indefinitely at no additional charge. Core services Base price (per ad) Combined with other services*

Quarter page $35 $25

Half page $45 $35

Full page $65 $55

Double-truck $85 $75

* Clients are never charged twice for pages with advertisements on them. No additional editorial design fees are charged for full-page ads, or for pages that are completely ﬁlled with pre-made or Squire-designed ads.

Art usage policies Clients may provide all art needed for magazine pages, or may ask Squire to research and purchase stock art on their behalf. We make every effort to locate the least-expensive stock art for all purposes, and consult with clients before making any purchases on their behalf. There is no additional mark-up on the art purchased on clients’ behalf, and due to volume discounts from Squire’s stock art vendors, clients may even pay less than they would if purchased directly. If stock art is purchased on a client’s behalf, we ask that payment for this art is made in deposit prior to the delivery of final pages.

C A S E

ONE HEART MAGAZINE A global cardiovascular alliance project

Aligning Industry, Government, and Philanthropy

S T U D Y

A UNITED FRONT Teaming up to fight CVD around the world

By Dr. Benedict S. Maniscalco

hroughout the last several decades, infectious and communicable diseases have dominated the world’s health problems and consumed the time, talent, and financial support of governmental and non-governmental agencies, and organizations, as well as the attention of foundations, charities, and philanthropists. Billions of dollars from all sources have been marshaled to fight the ravages of HIV- AIDS, tuberculosis, polio, and other such diseases. Although we have not eradicated these diseases, we have made great strides in controlling them by deploying those dollars in programs of education, prevention, and therapeutic solutions. In response to calls issued by the World Health Organization (WHO) and other leading international organizations concerned with the health of the world’s populations, a concentrated effort by governmental and non-governmental organizations to fight these diseases www.heartbeatsaveslives.org

“Bryan and the team at Squire are professionals of the highest caliber. Not only is the quality of their work outstanding, but they are great to work with.” —Adam Longaker Managing Partner The Publishing Firm

remains under way. The challenges in the struggle against communicable diseases remain significant but the achievements we have made on that front have been substantial and confirm our belief that we can make similarly successful inroads against non-communicable diseases, now the leading cause of mortality and morbidity globally. The new Goliath is cardiovascular disease, which is now the world’s most common noncommunicable disease and the leading cause of death worldwide. Our challenge is to harness resources, both tangible and intangible, to address the enormous burden that cardiovascular disease places on the people of all nations, particularly in developing countries with limited resources. This, of course, is a battle that many organizations have waged for years. Most such organizations have focused their efforts on a particular aspect of cardiovascular care. The fine work and generous philanthropy of these organizations has been a blessing to countless people, but the scale of the challenge ONE HEART MAGAZINE

The Publishing Firm Tampa, Fla. One Heart Magazine The Publishing Firm turned to Squire Marketing and News Services for principal graphic design when faced with launching the official magazine for one of the world’s largest cardiovascular charitable foundations. One Heart Magazine, a 118-page custom publication for Heartbeat International Foundation Inc. was published globally in digital and print formats on World Heart Day, Sept. 29, and highlights the work of HBI and its allies. HBI has a global footprint of 24 counties and has saved more than 11,000 lives by providing cardiac devices and all related professional and medical services by doctors and hospitals at no charge to patients in need. The custom publication attracted advertising support from Medtronic, Eli Lilly, Biotronik, Philips and Toshiba Medical. The Publishing Firm used Squire Marketing and News Services to keep the large project on time and under budget. Squire handled all editorial design and a portion of the advertising design for the publication. To view a digital version of One Heart Magazine, go to http://www.oneheartmagazine.com.

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FORWARD together

WOMEN'S AFFINITY GROUPS STAPLE OF CORPORATE LIFE

Corporations operating in today’s dynamic global workspace know that meeting productivity and profit targets are necessary for success. A CEO may be a whiz-kid leader, but victory typically comes down to attracting, promoting and retaining talent. And for the right people, companies don’t mind trotting out a “welcome wagon” chock full of salary and benefits. But as part of the mission to meet human capital needs, enlightened corporations are going a step further in satisfying their thirst for top talent with the innovative use of corporate employee affinity groups. Defined broadly as employee-led groups that seek to advance personal and professional development of the workforce while promoting diversity within a company, affinity groups have emerged in recent years as a staple of contemporary corporate life.

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The Women’s Network at GE was founded in 1997 as a forum for accelerating professional women’s development at the company, notes Women’s Network manager Janice Ferguson. The network’s five priorities are to provide information to women on career paths, flexibility and role models; to develop new and existing commercial talent; to foster the retention and promotion of women in technology and engineering; corporations on key opportunities to improve GE’s ability to  Help discover “hidden” talent attract, develop and retain  Promote advancement of women and minorities diverse women; and to  Provide a mechanism for community cultivate the leadership involvement competencies that reflect GE’s  Promote understanding and bring company focus on growth. closer together

BENEFITS OF CORPORATE AFFINITY GROUPS

 Help recruitment and retention  Reduce the costs of replacing key executives  Aid in training and development  Improve morale  Build links to women and minority markets  Provide fresh ideas  Improve internal communications  Provide a “feedback mechanism” to

Source: Network of Executive Women

Members share common interests, including race, gender, profession and culture. Those targeting women in corporations are among the largest and most robust of these affinity groups.

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“All of us, when we are more junior in our careers, can use someone to help guide us through our career paths and our decisioning. It’s not only on the professional side, but we also have a personal side to it,” says Tammy Kantor, chief information officer for GE Aviation in Cincinnati, a business unit of the 300,000-plus employee General Electric Co. Kantor, who joined GE in 1994 as part of the company’s Information Management Leadership Program, serves as co-leader of GE’s global Women’s Network employee affinity group, one of several the company sanctions.

LISA WICKER Director of Talent Acquisition Chrysler Group 32

“Whether she happens to be getting married or starting a family and trying to figure out how do you balance it all, the Women’s Network provides an opportunity to develop those relationships and to reach out to women who have been there,” Kantor adds.

WOMENOFCOLOR | SPRING 2011

A cabinet of female senior executives and officers from GE’s business units governs the network, which operates 160 chapters, or “hubs,” in 45 countries worldwide, “where activities happen and touch most people,” Ferguson says. In 2010, the network held 2,600 global events at individual hub meetings, drawing more than 85,000 attendees. While professional women are the primary focus of the Women’s Network, membership and activities are open to all employees. A small group peer-mentoring program traverses all GE business lines and serves as a focal point for hub activities, says Women’s Network co-leader Sharon Garavel, a GE corporate officer and the vice president of operations, quality and facilities with GE Capital in Norwalk CT. “The opportunity to get together physically is usually through the hub event in your local area where you would join a GE

www.womenofcolor.net

business that is hosting one of these events for personal and professional development,” Garavel says. The Women’s Network is funded by the company, but women rotate voluntarily into leadership and planning positions. Garavel says the bottom line of the Women’s Network is increasing diversity within the managerial and executive ranks at GE. “Ultimately, the outcome we hold ourselves to is representation. If we can improve that metric across the company because we are able to promote more women, hire more women or we don’t lose them through attrition, as representation goes up, we feel good about the program,” Garavel says. Like GE, most major corporations are gung-ho about their affinity groups. The Boeing Co., the Chicagoheadquartered aerospace giant, sponsors separate affinity groups for women, African Americans, Native Americans, Asian-Americans, Hispanics, and gay, lesbian, bisexual and transgender employees. Corning Co., the Corning, NY, glass and ceramics manufacturer, encourages its groups “to raise awareness around important issues that often stimulate the company to respond with new policies, services, and development and training opportunities.” Corning affinity groups illustrate how specific groups can be with names that include Administrative & Technical Employee Council, Black Growth Council, Corning Cable Systems Professional Women’s Forum and Ethnic Diversity Group of Employees.

C A S E

Nancy Krawczyk, Network of Executive Women director of client service, says affinity groups can help balance the “disconnect” between the number of women employees at many companies and their paltry numbers in management and executive ranks. “Companies go through journeys in putting these affinity groups together. Usually it starts with women. Women really need to have seat at the table so that their perceptions and impressions are factored into companies’ businesses and their products programs and services,” Krawczyk says. Garavel of GE says affinity groups may someday be the reason why a new employees selects one company over the other. “More and more, as the demographic of our workforce changes, having an affinity group, an investment in diversity or program like ours is going to become a differentiator for young men and women who come out of school and want to join companies,” Garavel says. “Today it is sort of a wow factor, but I believe the day will come where it will be kind of a ticket to compete.”

A 2008 report, “Affinity Networks: Building Organizations Stronger Than Their Parts,” from the Network of Executive Women, a Chicago-based women’s advocacy group whose membership includes more than 2,000 members and more than 400 companies, noted that affinity groups provide a wealth of benefits compared to the minimal investment needed to start them. The report noted, “Affinity networks are an increasing part of the corporate landscape.”

WOMENOFCOLOR | SPRING 2011

www.womenofcolor.net

SPRING 2011 | www.womenofcolor.net

INSIDE

2011 MOST ADMIRED

DEPARTMENTS La Vista Congressman Ben Ray Luján Champions Renewable Energy

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The Browning of America: Latinos in the United States

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NEw prIorIty,

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coNNEctINg coNNEct ctINg

leaders in large U.S. companies mentioned in McKinsey & Company’s report, “The War for

hISpaNIc DoctorS

Talent.” Everyone needs them and everyone competes to keep them. That’s why when they speak, the nation’s employers should listen.

In this diversity edition of Hispanic Engineer &

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JoSE marquEz-lEoN

President and ceo, latinos in information sciences and technology Association (listA) 34

HISPANIC ENGINEER & Information Technology | 2011

www.hispanicengineer.com

Career Communications Group Baltimore, Md. Women of Color magazine and Hispanic Engineer and I.T. magazine For more than 20 years, Career Communications Group has been the leading voice of minorities in the science, technology engineering and math fields through their three magazine titles. Squire handles principal editorial design duties for two of CCG’s titles, Women of Color magazine and Hispanic Engineer and Information Technology magazine, as well as marketing design for the company’s annual conferences. Using Squire for these duties has allowed CCG’s existing art staff to focus on other projects.

HISPANIC ENGINEER & Information Technology | 2011

S T U D Y

C A S E

leadingpossibilities the art & science of extraordinary

September 2011

The Delgadonian Principle

by Christopher Karne Frost

extraordinaryprofile

DELGADONIAN

PRINCIPLE

by Christopher Karne Frost

Brain Science of Change

“A bad person can be a good artist, but only a good person can be an amazing artist.”

by Tracy Saville

Intuitively Stirred by Lori Anderson

—Raphael Delgado

Focus on What Matters by Tim Saville

The Delgadonian Principle

The Power of “Vision” by Dr. W. Bradford Swift

A Great Place to Find Change

S T U D Y

Inside the extraordinary mind of Raphael Delgado

On Lonn Friend: Who is This Dude? See How He Made The Magazine Painting: http://youtu.be/jYKJNmr_xD4

Resources for change and leadership • Mike’s World • Shawn Murphy o n O p t i m i s m • P u t D o w n Yo u r E x c r e m e n t • S h a y W h e a t o n C h a n g e F u e l

leadingpossibilities

september ‘11

randpa was an Egg-man, and so too might Raphael Delgado had been if not for his profound interest in the shape and soul of the very eggs he held. For even at arms length the eggs appear soft, smooth and clean, bent for windshields and frying pans, but not the tales

of The Beastie Boys and Soundgarden who also saw more in the egg than did the common man. For upon closer inspection, one finds upon the egg a surface pockmarked and scarred, as the history of our lives will one day dictate, and within these historic walls, the very elixir that is life can be found.

trength and stability are not terms often used in association with the egg, but indeed they are often associated with the man and artist that is Raphael Delgado. And in the quest to know him, the most timeless of all questions may indeed be “which came first - the chicken or the egg?” And per the magnet clinging to our refrigerator, it is the chicken proudly proclaiming it was he who came first, as he lays in bed with the egg drawing on a post coitus cigarette. Per the mind inside the artist’s head, he claims not to know which came first-the elixir that made him or that which he makes. Though a grown-up of great distinction today, Raphael was once a boy birthed from an egg himself, though not of the feather laid I assure you. Raphael Delgado came to be in Orangevale, California, exploring the fields and by-ways of the world amongst fruit-tree addled fields, well-worn trucks and American flags. His parents were both involved in art: his father owning a gallery and his mother being an artist herself. Now a man of three decades, he laughs at memories of 4th grade Catholic School when his teachers would often confiscate his drawings and doodlings, pieces of himself that so ruled his attention. He told me about one of the very same teachers recently, who contacted him to proclaim they still had some of his doodle stains on paper, as it was glowingly evident even then, there was more to this boy than met the eye. Coincidentally, there are several of Raphael’s pieces that contain a stained glass influence, perhaps from these days surrounded by the imagery of Catholicism and their Houses of the Holy.

Photos by Meagan Lucy, 2011

Ironically, there is in him a profound curiosity for physics, science, mathematics and neurology, an alchemist’s chaos and balance of positive and negative energies. His interest in the history of art, and more so his hunger to extract what he states, as “what the Ancients had,” is most intriguing, otherworldly even, and in our discussions I could not help but believe he is, if not directly hard wired into, then at least has two fingers on the pulse of that which makes up the very energy we are and live in. An insatiable curiosity resides in Raphael for the meaning of life and what makes the world go round, an innocence of curiosity in the mind of a modern day philosopher. His proclivity to infuse both negative and positive energies in his art

september ‘11

creates worlds within frames that have no borders. So too can you see the physical manifestation of his manipulations by the cuts, scrapes and scratches he gouges in many of his pieces. They appear as a desire, a longing to slide within the depths and boundless spaces between the layers. I think that if he could crawl within the frame and strike, swing, stab and pull from within that he would. No sooner did this thought occur to me that I knew, realizing without any doubt - he had explored between the layers, in each and every one of his works. This brought me back to something Raphael had said earlier in our discussions, how “art is not what it looks like, but what is feels like.” He further went on to explain that when creating a piece he does not set out leadingpossibilities

mike’s world: life by Michael C.S. Wilson

Simply, the meaning to life is in life itself, although a small structure variation of the letters in the word gives us the real difference. To Live! To meet the emotional content behind the word ‘live’ is to act out our existence in a progressive manor. At a more personal level, for us “civilized beings”, if we take what life throws at us and bend it, shape it, make it our work of art, we can look forward to more experiences of living the internal meaning of our lives.

One thing that we can all agree on: we are always evolving. We, us, you, me, all have an existence that we can control, at least most of the time. So the point of life is to live it. The point of singularity is you! That doesn’t mean be self-centered, it means you have gratitude for yourself, and so you must appreciate!

By Shawn Murphy

Be a silent watcher in life, for if you don’t see closely enough, you’ll never progress enough to be happy, and if you look too closely you’ll get claustrophobic and caught up with irrelevant nonsense. If you’re not ‘Living’ in this life, you are most definitely dying in it. A poem to illustrate… Silence is louder than the birds chirpingDone with subconscious, No more innocence, As for now I am always here, until death of this life. I hear, I see, I feel, I smell, I taste, everything, anything. Come to me dream, Make my day, Myself is ready for any and all of your ways. Come what may. I live. I die. Peace always resides in me.

changebites “I think that any time you venture outside the status quo you are creating chaos of a sort. Since I tend to live outside the status quo I often feel like I’m living in sort of a slightly organized chaos... sort of like herding spooked cattle, it can be done but it requires unusual skills.” August, 2011, Shane McDaid, Muse Makeovers “The price of confronting our covert selves is unlikely to be much reduced; but the cost of willful ignorance is actually much higher than we admit. If we could get clear about the true price of how our (un-conscious) selves hijack our energies, we might have more reason to confront our internal dynamics.” Dr. Harry Spence, Harvard Business Review, 2010 “Imagining The Future of Leadership” (http://blogs.hbr.org/imagining-the-future-ofleadership/2010/06/nonconscious-leadershipproces.html proces.html)

willertisms by Mike Willert Good is an individual state of mind. It’s different for every person. Contentment about one’s direction, a tasty meal, knowing where one’s moral compass is pointed. July, 2011

e often read about the traits and perceptions of optimistic or pessimistic people, but what about optimism as a mood—within a team, or as an environment inside a company? Defined this way, optimism is a vibe, or tone, that invites the safe exploration of possibility, innovation, invention, and collaboration. Employees at all levels believe they are encouraged to contribute their ideas. Employees believe their contribution has meaning to the company, for its customers, for their own goals. What if, however, an employee is a pessimist by nature? Is it possible for a pessimist to create an optimistic mood in her team? I say it is, providing she purposely aligns the intent with specific behavioral actions. Whether your inclination is to see the glass half-full or not, creating an optimistic vibe for your team to work isn’t about preference. It’s about doing what’s needed to support employees’ abilities to contribute their best. When we fully embrace this distinction, we begin to see ways to promote a vibe of optimism at work, within teams. A Few Ideas of What’s Needed

Fascination. Helping to create an optimistic mood requires leaders to be curious about improvement, advancing products, services. Fascination doesn’t

“I’d like to change my mind. I’d like to change my life. But I can’t even manage to change my underwear…” Unknown

september ‘11

thevillage

yourpurpose&career your

Lonn Friend: Who is This Dude?

Promoting a Vibe of Optimism at Work

Procreate, appreciate, dominate, whatever you want, it’s your short-lived experience in this life, after all. Karma is real, however, so remember the cause and effect relationship of things… Be a good egg.

leadingpossibilities

“T2 just can’t say enough about Bryan and Squire…truly an exceptional designer, professional, and craftsman. Sold—we will hire Squire again and again!” —Tracy Saville Co-CEO T2 Performance Solutions

september ‘11

abouttheauthor Shawn Murphy, CEO of Achieved Strategies, is an optimist. He believes anything is possible. It shows up in all his interactions and in his work. He is committed to transform how leaders connect with their people, inspire change, create value for the company’s customers, and grow the business rooted in partnership. He stands for: Preparing leaders to make a difference in the lives of those they lead; Guiding leaders to cause inspired change and transformation by balancing a fierce focus on the business’s strategy and operations with a relentless passion for caring about and engaging people; Designing solutions that cause business results to go beyond the limitations of past efforts; and Accelerating change forward by helping people get “unstuck” from beliefs and assumptions that no longer work for them.Visit him at his website AchievedStrategies.com, or for more information his toll free number is 888-361-5181.

subscribe to the “if it ain’t broke don’t fix it” belief. For some it’s the allure of “What if,” and “Why not” that contributes to a mood of optimism. Volume. Let me wax poetic here: stoking the embers of optimism requires encouraging leadership. It needs to be visible. It needs to be real. It needs to be genuine. Turn up the volume in your actions that encourage others to

By Tracy Saville

very once in awhile you stumble, if not careen head first into, another human being who changes your life. Lonn Friend is a person like that for me. He didn’t, per se, create a remarkable shift one could see from the outside, like some do, but he did give me license and affirmation to be who I knew I was on the inside, at a time in my life when I needed it the most.

contribute, to explore, to create. Be careful, though, of going overboard. Camaraderie. Have you ever felt the surge of support when working with a team that enjoys working together. It’s contagious, right? Camaraderie is possible even under a pessimistic leader. When teams support and cover for each other, they learn to trust the support structure that allows them to contribute their talents. Optimism is best created by engaging and encouraging others to get their fingerprints on the company: When we lead employees to make a difference, we go a long way to creating more than just optimism; we create successful breeding grounds for profit, deep satisfaction among employees, and a culture of positivism as a way of being. lp Shawn’s Blog http:// achievedstrategies.com/blog/why-youwant-inspired-work-relationships leadingpossibilities

I think he would hate my characterization of him, because he sees himself flying so low below the radar of import, and yet on that LA night, in that LA metal club where Forest, a mutual friend and band manager of bands like Red Cortez, took me to show me the inner bowels of the LA music scene, Lonn was not flying so low as to evade my spiritual hormones. I was in the Southland helping some folks plan to end our national dependence on oil (um, I never target small), and trying to come to terms with my inner lifechanger. It was just as I was realizing the depths of my own “asleepness” when Lonn Friend’s Contact Lonn through: path collided with my own. He spoke of chem trails (read his fiction story here), those white mysterious trails jets leave behind their wake– and with what consequence http://www.linkedin.com/pub/ we do not know –and he mused of editing RIP lonn-friend/3/780/91b Magazine in the 1990’s, of Zen and yoga and all things regretful. He told me how his journey was one of getting past the gates of Hell that kept him locked down into a kind of low-fevered 14

leadingpossibilities

september ‘11

T2 Performance Solutions Sacramento, Calif. Leading Possibilities magazine Publishing a magazine was a long-standing dream for Tracy Saville, a personal development coach with more than 25 years of experience. Leading Possibilities magazine is a collection of articles, quips and features designed to help readers reach peak personal and professional performance. Squire handled all design duties on Leading Possibilities, incorporating artwork the publisher had commissioned into the cover and department head elements.

Rhythmic LET’S BEAT CANCER BY DANCING

C A S E

Flamenco Therapy

OCTOBER 2011

Consciousness AN ANNUAL PUBLICATION

By Cecilia Dreger

Learn how meditation benefits more than your mind Behold the healing power of touch in oncology massage

Belly dance competition:

Meet the performers!

Exercise: A powerful new prescription in the fight against cancer

Photographer: Rafi Munim

About Mission Green Light By Thomas R. Murphy

With vision and with startup funds amounting to just two dollars, Rafi Munim, a nursing home resident, nearly a decade ago founded Mission Green Light, a nonprofit organization dedicated to helping uninsured and underprivileged women in Illinois receive free breast cancer screenings. With high hopes, Mission Green Light (MGL) was incorporated in the State of Illinois on September 12, 2002, and received 501(c) (3) nonprofit status in the year 2005. Setting the tone for the generous support Mission Green Light has received from many sources over the years, the organization was formed with legal services provided free of charge by students at Northwestern University’s Law School. 14

As its purpose and work has evolved, Mission Green Light has expanded its aims; the organization hopes to eventually provide free heart health screenings as well. Mission Green Light’s ultimate objective is to serve the disadvantaged and needy in South America. Mission Green Light assists

Rhythmic Consciousness

in reducing the breast cancer mortality rate, especially in women from minority communities, through three forms of activity: 1. Bringing awareness of Illinois’ free breast cancer screening program for uninsured women aged 35 and above (through the Illinois Breast & Cervical Cancer Program [IBCCP]) to women in low-income, less-educated communities—with a special focus on metro Chicago’s Hispanic community. Since the State’s program was launched in Illinois in 1995, more than 100,000 women have been screened for breast and cervical cancers. Mission Green Light urges all Illinois women currently without medical insurance, and between the ages of 35 to 64, to avail themselves of this lifesaving opportunity Inaugural Edition/2011

rom the time I was a young child, I have been fascinated with the movement of dance, especially dances that are festive, colorful, and rich in culture, such as African dances, Flamenco, and other folkloric forms. While my mother had been a dance instructor, an injury in her early adulthood prevented her from continuing to dance. As a result, I did not have the opportunity to take dance lessons from her. In addition, as I dedicated my life to other disciplines such as foreign languages and interpretation, I reached adulthood never having experienced my dream of being a dancer or even taking a single dance lesson. But dance was ultimately to play a significant role in my life. Indeed, a far greater role than I could have ever imagined! My dance story begins in 2008 when, in my forties, I met Azucena Vega, an internationally acclaimed Flamenco dancer who was performing in Chicago with her company Soul and Duende. Azucena quickly became a dear friend and a remarkable inspiration. She performed dance with a fiery passion and intensity unlike anything I had ever experienced. In early 2008, I became her student, taking dance classes from her every Sunday morning. During this time, I learned that Azucena was a breast cancer survivor and that her strength of character was rooted in her unwavering belief that “to want is to be able to” (“querer es poder”). While studying with Azucena, I also began attending Northeastern Illinois University, where I met Libby Komaiko, founder for the NEIU Ensemble Español www.missiongreenlight.org

Photographer: John Fritzel

Meet Rafi—a man on a mission

Cancer survivor finds hope in Flamenco

Zafirah is teaching a belly dance meet-up class at Mango Restaurant in Niles, Illinois.

Let’s Beat Cancer By Dancing

Mission Green Light Chicago, Ill. Rhythmic Consciousness magazine Mission Green Light is a non-profit organization dedicated to providing breast cancer screenings for women of need in Illinois, and to promote exercise (proven to be beneficial for cancer patients) through recreational dancing. Rhythmic Consciousness highlights Mission Green Light’s work, promotes its upcoming events and features success stories of those who beat cancer. Fall/Winter 2011/2012

silicon valleylocal Your Local Resource for Silicon Valley and Peninsula Areas

Magazine Volume 1 • Issue 1 August 2011

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Start-ups Nationwide Squire is well-versed in the unique challenges facing publishers of start-up magazines. We’ve helped those launching everything from local event-sheets and shoppers guides to national consumer publications. We’ve created the first media kits for various publications, sample issues, launch editions and everything in between, and love “starting from scratch” with both first-time and experienced publishers.

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Following Squire’s success with CCG’s magazines, the company commissioned Squire to revamp its marketing collateral. CCG hosts several annual conferences in addition to publishing three magazines, and asked Squire to create new marketing collateral for both of those efforts with a fresh look and better brand intelligence across the material for its various products.

Dean & Tyler LLC New York, N.Y. With an ever-growing catalog of products and no in-house creative staff, Dean & Tyler, a manufacturer of high-end dog and dog-training accessories, enlisted Squire to help prepare thousands of images for their website and print catalog. The company continues to call on Squire for image preparation work, including changing the text on hundreds of different patches with variable text to show potential customers all of their options.

“It is a real pleasure to work with Squire. I would highly recommend them for anyone who is looking for design work done by a professional, responsible and affordable company.” —Dave Ratner President Dean & Tyler LLC

S T U D I E S

Squire Marketing and News Services http://www.squiremarketing.com news@squiremarketing.com (269) 591-7854 Fax: (269) 558-4603