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What is Domain Authority? A Domain Authority a metric to show the number of root domains which link to different pages on your website, rather than all links pointing to your homepage. So if your website has more number of links from different pages, its considered to rank better than other websites which link to their home page. Usually the Domain Authority rank is calculated by combining few metrics like root domains, number of total links, mozRank, mozTrust and etc.
Deep Linking When you are building an authoritative website, make sure that all the inner pages of your blog/website are strongly built to each other. Create authority for all the pages you have in your website, and optimize each page for the specific keyword it is targeting. You should tell Google that all the internal pages are as much as important to rank well, just like the home page or any other popular page of your website.
Link Diversity Link Diversity is an Off-Page SEO concept you need to understand for better Domain Authority rank. Link diversity is a SEO term which is used to decide the range of different links pointing to your website. If you are trying to get similar kind of links from a site again and again, Google doesn’t give much value to that page or URL you are trying to rank on.
Quality Content After the Google panda update, many websites lost their authority in Internet, as they lost their low quality pages in search engine positions. When you write high quality content, people do link it from their websites, other resources to share the content among their networks. So the links which point to your website from other websites is an added advantage to your site popularity.
Go Social If your website actively participating in social media platforms like Twitter, Stumble Upon, Reddit, Pinterest, Facebook and etc, Google surely shoots up your website to top 10 rankings of first page. They recently updated many algorithms to rank websites on social media authority, appearance. If your website’s social reach is highly popular, then the site authority will surely go up gradually, which will affect your site rankings in search engine positions.
Lets domain age Old The Domain Authority of a website can depend on its age and popularity. When you add enough articles to your website, start concentrating on getting high quality backlinks to each of these pages to rank high in Google. The more content you add to your website, the more popularity it gains in long run.
Conclusion The Domain Authority of any website doesn’t depend on its backlinking alone, there are many other metrics you need to take care which ranking up in Google. Hope this article provided the information you were looking for!
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