FASHION MAGAZINE CONCEPT: CODES OF FASHION

// CODES OF FASHION

VOICES OF MANY TOWARDS CONSCIOUS CHOICES

1 . C O N C E P T O F T H E M A G A Z I N E

The code of the Fashion and Lifestyle magazine 'Codes of Fashion' is very straight and tangible. It believes a huge difference can be made against harm that is causing to our planet. One of the main problem recognised by the magazine is people are not aware of their actions. Fashion industry has the widest horizon when it comes to their ethics. People are exploiting fashion and heavy usage of natural resources have caused huge destruction. In the midst of this there are also few companies, brands, individuals and organisation who have understood the seriousness of the cocern have taken steps towards it. This magazine is going to be about them. Brands who believe in sustainability, animal guilt free, intoxication are going to make it to this magazine. Artists, NGOs, Individuals with ideology of similar interests are going to represent the magazine.

2 . I N T R O D U C T I O N

" We are agents of change, We challenge and push boundaries to make people aware of their actions. Make them vigilent about fashion around them. For them to dress responsibly and lead life with a better lifestyle. We talk about ways that fits the world we live in today and the future; beautiful and sustainable . No compromises.

Every page, every column of our magazine is a symbol of our commitment. Defining what the future is all about and pioneering new alternative ways to utilising cutting edge technologies, ideas and lifestyle for a better living space. Pushing towards circularity, protecting ancient and endangered forests with fighting against factors like pollution, excessive water wastage and making people aware of it. We wish to create a great impact in the world of fashion, thereafter to the planet."

3 . T A R G E T A U D I E N C E

The magazine targets individuals who believe in concerned dressing and a healthy lifestyle. Being open ended about age group this magazine wants to make all the generations on this planet conscious about their action.

4 . B R O A D T O P I C S F O R T H E M A G A Z I N E

M A G A Z I N E a s a P E R S O N

Successful Sustainable Guiltfree Reliable Unique Trustworthy Honest Meaningful New

Hence, the topics of the magazine would be featuring as follows:

Brand Stories Climate Change Designer features Trends Lifestyle Artist features Animal care Movements Food Travel

5 . T O P I C S F O R T H E F I R S T T H R E E I S S U E S

Seven forms of sustainability How Slow Fashion Is Fast-Tracking Sustainability Can 'Fast Fashion' Be Sustainable? Sustainable fashion industry 'possible within 16 years' Sustainable Fashion Moves Toward Ethical Sourcing. Why Sustainable Fashion Matters? A Cork woman's sustainable fashion range is helping women in the third world How Fashion and Beauty Brands Are Giving Back for Earth Day 2019 The Sustainable Fashion Trends of 2019 You May Have Missed 8 Sustainable Looks That Make Fashion Proud 2019 May Go Down as the Year Trash Became Trendy Fashion's Latest Trend: Eco Bragging Rights 15 Best Sustainable Fashion Brands You Can Actually Trust Can art solve climate change? Coldplay won't tour new album, say want gigs to be 'sustainable' Celebrities You Didn't Know Were Vegan 6 Celebrities Championing Climate Change Rhea Kapoor and sustainable fashion revolution

10 Ethical Alternatives to Today's Top Brands The Rise of Plant-Based Eating How man-made textiles are changing fashion A Stitch In Time Most ethical brands of world Most ethical brands of India Sustainable fashion matters: insights from Sujata Chatterjee, Founder, Twirl.store Updates on PETA Fashion Awards 2019 Brands are phasing out fur. Could leather be next? Stella McCartney and Adidas and the 100% Vegan Stan Smith Sneakers Tips for healthy living during the holidays