4 minute read

FASHION FORECASTING AND STYLING - ATYPICAL

STORY 01 : ALTERNATION

We humans have tendency to classify things for a particular set of people. Especially when it comes to gender dressing, we become too particular. We all try to blend in, and people who dont, are just weird to us. This season we totally appreciate the individuals who think I'm weird, so what? I will dress up as any gender I want. Fashion doesn't see gender.This season embraces, experiments and explores alternate dressing. Dress up like whomever you want to!

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NEUTER

Men don't wear skirts! Men dont put make up!

Sorry but they will! Blurring the line between the masculine and feminine, embracing fashion in all unconventional ways possible.

VENUSIAN

Wrap yourself in foil this season Fashion is exploring new materials and a big yes to something sustainable. The interesting texture and colour gives a certain out of the world sense, that creates a visual impact.

DIATONIC

Is the classic black and white ever out of type of fashion?Here is a new way to pair your black anxd white basics!

STORY 02 : SHE FOR SHE

Women empowerment is something we all are emphasising on. And the best way to uplift is, women supporting eachother. A sheunderstands the other she the best. A she knows what the other she is going through. A fashion where a women embraces the woman inher and woman surrounding her.

EQUALTY

Graphics are key in this story. A black and white checked highneck layered with a basic, white feminist tee. Leaving it to the checked sleeves to make a strong attention grabbing statement. Pastel blue pants with neon orange stripes taped to the sides. White high-tops vibe with the sporty pants.

LIBERTY

A Boss women in her boss outfit is something we all aspire to look like. Here is our boldest women look for you all!

VANITY +

Summers are for swimwear.A bright yellow two piece swim suit is something that you should experiment on!

Put your sunglasses on get into the pool!

STORY 03 :PAR SWADESI

Embracing all the western fashion, are we forgetting our traditions? We see western fashion and our traditional costumes very differently. In this section of ours we have tried to combine these two extremities to one!

RIWAYAT

Somebody said a women is most graceful in a saree and we decided to play a little different with the saree.

RUHANIYAT

What's more graceful than a dupatta? Here's our way of putting a classic dupatta. Did you ever imaine, a man killing it in dupatta?

INAAYAT

STORY 04: BLU(EP)INK

Surfacing Indian patchwork, and not just on outerwear and accessories, but on basic wardrobe essentials like denim jeans, highlights the ethnicity on western silhouettes. Illustrations are such a powerful medium to surface your thoughts. Start wearing your thoughts! story BLU(EP)INK

A section where our classic combination of blue and pink will be seen. Blue and pink are the colors that we all definitely would love to wear for the summers!

LIMERENCE

Have you ever imagined pairing your favourite sweatshirt with a fancy tutu skirt?

We are here to give you new goals of pairing up your clothes!

SERENDIPITY

Pastel colors continue to work their charm on the fashion industry; draping being as tasteful as ever. The fluid touch brings out the elegance in any look. Here is a look very feminine look with futuristic drapes.

ETHEREAL

With more and more gender neutral clothing hitting the market, it’s important we embrace and accept how everyone in the gender spectrum chooses to express themselves.

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