Business Analysis
SWOT Analysis
for Paperchase
Strengths
Consistancy with brand identity; store design and layout reflects the company Operates own unique niche celebrating innovative new designers to preserve premium quality Store is in keeping with arty, cultural and affluent cities/towns Keeps physical writing alive, expanding to fashion retail as it evolved (ASOS) Expanded worldwide and larger stores creating new experiences
Opportunities
Positioning in areas that express individuality (Canterbury; beside ‘The Beaney House of Art’) Widening products to specific ranges such as ‘Back to College’ Placing more emphasis on premium products; areas where pen and paper are preferable (e.g. in a meeting) Worldwide expansion allows development in a cultural aspect bringing in new innovative designers and ideas
Weaknesses
S O
W
T
Narrowing target audience runs risk of excluding other consumers The rise in accessibility of using electronic devices to write Expansion could lose sight of the exclusiveness of premium products for consumers
Threats Price Conscious consumers may shop at nearby card, gift and stationary shops such as Card Factory, The Works and Poundland Card Factory is the biggest competition; powerful, fast producing company (1 min down the road) WHSmith and Wilko (4 minute walk down High Street)
Octavia Herdson
The Little Book Of Biomes