Cligue

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CONTENTS

What’s Hot

7

A sneak peak into the world of Photography

11

OOTW #1

22

Meet the stars of the Digital World

23

OOTW #2

34

Our Favourites - ICW’14

35

Styling tips from the Masters

37

Winter care

43

OOTW #3

46

Meet the Storytellers

47

Find out what is trending this season


Editor’s Note

Four different souls with a common passion, an urge to know more and a certain fascination towards the

Meet Team Cligue

A clan of four Classy people, coming together to form a League, bringing forth, CLIGUE.

glamour industry. This is our first edition, where in we are introducing some of the imperative names in the industry,

Raveena Singh

along with those who are still commencing their

Shayori Dutta

journey.

Srishti Arora

We are featuring the four pillars of this industry, Photographers, Bloggers, Stylists and Journalists.

Divita Pandey











T

ell us something about yourself. I am an Army kid, have travelled across India and the first thing most people ask me is my height. I’m quite tall – 5 feet 11.5 inches. How were during the childhood days? I was a nerdy kid who loved physics and math and was a complete tomboy in school. I mostly had boys as friends. What is your personal idea of style? Comfort should always come first. If you are uncomfortable wearing something, it always shows and never well. Comfort in itself brings a sense of calm and confidence What has been your inspiration? I have yet to achieve a lot and my inspirations keep changing. I get bored very fast and need to keep changing my interests, routines and even inspirations. But I do gather a lot of motivation from my Sister Naina and my parents. Have never seen the kind of support I get from them. You have always maintained that your blog is about being true to yourself. Can you elaborate on that?

AKANKSHA REDHU A fashion and lifestyle blogger, shares with us her inspiring life story...

For readers to feel connected to you and for them to keep coming back you have to lend a personal/real touch to your content. For me that is in the way I write and the kind of photographs I put up. My style of writing, though not grammatically correct all the time, is ME. If you try and fake your persona, people figure it out soon enough. Its very important to be yourself.Professional photography by Indian photographer Naina Redhu

Comment about Indian Fashion Industry. The Indian Fashion Industry is at a great point right now and is heading in the right direction. With so much new and fresh talent, designers are now freely breaking rules and coming up with great concepts and collections. And it’s a great symbiotic feel with everybody supporting each other. There is no place for haters. What is your message to the aspiring fashion bloggers?

Consistency is GOLD. Be regular and real with your content and please show value for your time, energy Your label Cirare, how did you come up with and work – do not work for free. If you don’t value the idea? your own work, nobody out there will. Blogging is now a serious career option and if you are thinking of takI’m crazy about prints and genuine leather and this seemed like a great opportunity to mix both these up ing it up as a profession, you must be willing to work and come up with something that’s so special to me. your butt off. Blogging is hard work and a very small bit of it is as glamorous as it looks.


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Arunima Kaushik Sharma is a budding blogger and believes that blogging does not require any pre-requisites, if you have an idea and access to intertnet you are good to go. Her blog got featured in The Hindustan Times. So, let’s see what this young blogger has to say.

Let’s start by knowing a little more about you. I’d like to call myself a perceptive visionary. I’m a little bit of this and a little bit of that, which is precisely why I call myself ‘a girl with no face.’ I write and draw to escape, which is also saomething I’d like to take further in life. Write, that’s what I’d eventually want to do. I also have a theory that if my idiocy makes someone laugh, I’d rather be an idiot. Describe a typical day in your life? You mean when we have no submissions? I cannot imagine starting my day without a cup of strong coffee-even though I fall asleep for another 10 minutes after that. I wouldn’t want to say I’m a social butterfly-I get irked by that phrase- but I check out everything that I missed while sleeping, on various social networking sites. I get dressed and I head out, I cannot spend a day at home. On coming home, I write a little; draw a little while listening to my favourite band, read a little and drink some more coffee before I eventually start stalking bloggers on Tumblr and fall asleep. I can’t fall asleep without Tumblr. What made you decide to start blogging? Around four years ago, a friend of mine showed me her blog and told me how it’s an ‘escape from reality’ to her. I like to live in a world of my own, which is why I started a blog.

Trying to stop time.

I don’t want to pursue photography as a career, why do I have a photo blog. I like to see the blog as one of my four escapes, and also some sort of an insight into my life. I treat my photography and art quite personally and there’s a lot of me in it. I don’t want to come around as someone who’s full on herself, but my work kind of is. It’s a reflection of who I am. I use a Canon 1100D or an iPhone to click. This blog is also an ego boost for me cause last year, out of nowhere this blog got featured on HT Blog of the Week, that’s probably when I started to get more serious about it. What do you love most about blogging? I look at blogging as a way to express my feelings and emotions. My views and perspective about a lot of things are reflected through my images and the captions I give for them. That’s probably the best part about blogging; it’s a form of expression.

. Favourite fashion magazine? I’m more of a novel person, and if I ever have to read a fashion magazine I’d pick up Platform. Other than that, I’d definitely pick up Elle, because I feel that magazine has some seriously kickass and original content. Where do you find the inspiration for your blog posts? I find inspiration in the weirdest things. I click and it instantly goes up on my Instagram and on my blog. Since I head out every day, I’m in constant search for something new every day, every moment. The days when I’m home, I listen to music and as weird as it may sound, I find inspiration in mellow music. That’s what leads me to click something particular or draw something particular.

The biggest tip you would like to give to a person who is going to start his/her own blog? The biggest advice that I’d like to give? If you have a single thought in your mind, a single idea and an internet connection-DO IT! Start a blog right now. You never know where it will take you. There are a billion bloggers on the internet in today’s world and a good number of great blogging sites, and since blogging is the new big thing, you might as well want to get on with your idea and start blogging!

How many times a week do you post? I blog every week. Sometimes just a single post goes up once a week, sometimes two, sometimes more than 5 (but that only happens when I stop blogging altogether because of submissions). I make it a point to post my work at least once a week. Where do you see your blog in the next 5 years? As much as I constantly worry about the future, I haven’t really thought about where my blog would be 5 years down the line. However, I’ve always thought I’d be running a blog where I’d write along with my current blog.

“Here I stand consumed with thoughts and memories. ”

Cloud Series


R

How would you describe your own personal style? Laidback, very normcore. I am such a jeans and tshirt girl. I don’t like too much. So it’s minimal, but sometimes I have my days and I got over the top and dress up!

Rasna Bhasin, a fashion blogger who thinks that though she is not famous, but everyone knows her name. She feels that she is not a socialite, or a stylist, she would’nt even call herself a Fashion Blogger. She is a fashion enthusiast.

Where do you find the inspiration for your blog posts? Everywhere, honestly fashion, food, films, travel, friends, family and ofcourse books! You can never know what might inspire you next. What do you love most about blogging? I won’t call it blogging, I would rather say writing. I think the blog or website gives me a platform to express my opinions and feelings to a really wide audience. I am usually surprised to see the comments that come in, and they come from all over.

Let’s start by knowing a little more about you. About me? I’m just one of you, but my friends would say I am insane on another level. I am 21, I study fashion media communications, I am obsessed with David Beckham and Marc Jacobs and I love reading. And I’ve never been more passionate about anything as much as I am about fashion. Who would you say is your number one fashion inspiration? Anna Wintour. She’s like that end goal, the day I meet her, or if I ever work with her, I will be in heaven. (On another note there’s Carine Roitfeld, Marc Jacobs and Alber Elbaz). What made you decide to start blogging? I love talking and I love writing. Also I’ve an opinion about everything, so one day I realised the people in my life weren’t listening to everything I say, so I started penning them down for the world. Tell us about your blog. What inspired you to start it? Honestly I don’t know, I don’t really think I am a blogger. I am a fashion enthusiast. I don’t charge for posts, I don’t write about anything. I only write about things that I really want to about. A story has to haunt me for a while to write about it. So I write only when I feel like. But I am a social media aficionado, and I feel it’s really the next big thing, infact it already is, and I am super active on it. But again if you see, my posts are prompt, so much about family, friends and things that I enjoy or like.

How many times a week do you post? I rarely post, I am very laidback, something really has to inspire me to write about it. But I have decided to be a little more active in the future. Where do you see your blog in the next 5 years? I have no idea, I would just keep on writing, that’s it. My blog is like an online journal, its about my opinions, my works, sometimes just like an online portfolio. The biggest tip you would like to give to a person who is going to start his/her own blog. Be yourself, cause everybody else is taken.


A

Avisha Chaudhary became the first Indian to be suggested by Instagram with a following of 27k. She is a fashion blogger and is crazy about food and fashion. That is the reason why her blog is called ‘The Red

were running after fuller models like Naomi Campbell and Cindy Crawford, here came a skinny model who was comfortable in her own skin. By starting trends like the ripped jeans or the heroin chic, you know she is a snob who doesn’t take fashion too seriously.

Tell us a little more about yourself. Commerce passout from Delhi Public School Mathura Road, I got admission in Shaheed Bhagat Singh College to persue Bachelors in English hons for the sole purpose of writing. Writing for a magazine was always a dream but so was to be part of our so called glamour industry. Left Bhagat singh and ended up at Pearl. Apart from this, a lot of my time is given to my instagram handle @avu3 which was started as a way to document my love for photography, nature and to capture beauty in th everyday, little things. Currently interning with the editorial team of ELLE INDIA. Who would you say is your number one fashion inspiration? I love Kate Moss and not just for the obvious reasons. She has been a rebel in her own way. When people

What made you decide to start blogging? At pearl, I developed a keen interest in fashion studies. How an outfit is put together, how fabrics are made. For our final project we had to create a blog and I was certain what my blog would be about. Red Velvet Closet was a choice made oblivious of the consequences, with the sole intent to pour my heart out into all that I love which is fashion and food. Tell us about your blog. What inspired you to start it? There are a million fashion blogs out there today but I know why I started mine. Keeping aside my love for fashion, I realised that there are people of all shapes and sizes who don’t get to watch your fashion shows, who don’t know what they should probably be wearing and when I started styling outfits, I wanted to do just that. And hahaha maybe also to put all that junk lying in my cupboard to use. I am a shopoholic.

How would you describe your own personal style? My personal style largely depends on my mood. Most of the days I like to keep it feminine and delicate. Then there are days when I feel badass, haha. Those days are rescued by jeans, jumpers and boots. Heels are a weakness. I own atleast 50 pairs but hate wearing them. Where do you find the inspiration for your blog posts? Honestly, again this also depends on my mood. If I feel like wearing a skirt, I will do a skirt post. Also it’s seasonal. I won’t be doing a post on jackets in peak summers. If I like the trend I tweak it to my liking and do a post. Can’t follow it blindly because the world is following it. I have a certain body type and it may or may not suit me. What do you love most about blogging? The fact that people can approach you with questions. My first mail was from this girl who was getting married and needed my advice on how to match her shoes. The excitement to be helping someone for her big day is unparalled. How many times a week do you post? It used to be once a month when I started but now I try doing it every week. I have multiple posts in a day on my blog’s social media platforms like insta, twitter. Where do you see your blog in the next 5 years? I am extremely bad at planning but its something I enjoy. I like to live in the moment and take things as they come. Right now I am pretty happy with how things are turning up. Just want to make RVC more visible and do a lot of brand collaborations. Someday I want to collaborate with designer Manish Arora. Hes fun, playful and quirky. The biggest tip you would like to give to a person who is going to start his/her own blog? Today when everything is literally one click away, its very easy to get carried away and imitate. Don’t do that. Follow your heart. Like I said just because you feel the world is following something, don’t get



Our favourite brides from

India Couture Week 2014


a

Anaita Shroff Adajania has not only helped various actresses to put together red carpet looks but also has helped in creating a fashion identity for magazines like Elle and L’officiel. Today she stands strong as the Fashion Director for Vogue India and has styled more than 50 covers for the magazine. She is an inspiration for all the aspiring stylists in the industry. And what better than Anaita Shroff herself giving styling tips to all the aspirants.

Live and love fashion to be a successful stylist: Follow forecasts and read fashion magazines and trend reports. Styling is not just about clothes, it also includes hair and make-up and design.

Build relations: It’s always good to know people, especially since as a stylist, your job will require you to style them in the future. Stay put with one organisation for a decent period of time. Assist a stylist: There’s no better way to polish your skill than by assisting someone who is master of the art. But you have to take care to assist someone whose sense of style matches yours.

Anaita

Build a portfolio: You can’t just say that you are an aspiring stylist and not have any work to show for it. The best way to do this is to ask an aspiring actor or model to pose for you.

SHROFF ADAJANIA India’s most sought after Fashion Stylist and the Fashion Director for Vogue India, shares her special pointers for all the aspiring fashion stylists.

Be a professional: This is true for any profession. But as a stylist, one has to be punctual and have clear thoughts. You must clearly communicate your vision to your team and the person you are styling too.













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