2019
Srishti Suryavanshi
“Don’t be humble...You are not that great!” - Golda Meir
Table of Contents
VIsual Communication & Strategic Branding
Branding Process | Hotelinker Hospitality Other Logo Collection | The Lip Therapy | Elec Mech Engineers | Zilience: Women Watches | Hoodi Baba | Mount Shrooms PVT LTD | Creative Collaboration| Dor, Weaving Craft Stories Iconography | Evolving Minds Editorial/ PublishingDesign
| What Makes Me, me ? Zine for Teenagers Newspaper Story Telling | Mehta Chronicles Brand Manual | Zilience: Women Watches
UX/UI Design
Service Design | Neoway Photography/ Film Making
Scripting | Port of Entry Screenplay | Global Art Studio
September 2017- January 2018
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Brand Identity
Logo Design
Branding
Hotelinker Hospitality Bhopal, India Among India’s very few Hotel Revenue managment companies, Hotelinker’s professional mantra is a balance between evolving modernity and strong conservative principles. They approached me regarding their Branding at a very natal stage when it was just a one man army to now in just a span of one year it is a humble working team of fifteen! How else should I put it, the Brand identity of the brand has literally grown along with it.
H L Hotelinker| Pencil Sketches and Icon conceptualization
HOTELINKER
Hotelinker| Mood board and Color Palette
Hotelinker| Evolution of the Brand Identity
Hotelinker| Final Logo Design with Type Logo
Hotelinker|Business Cards
September 2017- January 2018
02
Brand Identity
Logo Design
Branding
Logo Collection Bangalore. India Coming up with the right visual embodiment for a brand majorly depends on a good, well-rounded narration of the Brand’s story. A brief plays a vital role in giving key starters for any branding process. Since I have taken you through the broad process that goes into coming up with a Brand Identity. Following are a few final logo designs I have taken up as a freelancer over the years. A few of them are iconographic logos and a few others are illustrative ones.
Herbal Lip Balm
Women Watches
Construction Company
A Streat food Cafe
A Medicinal Mushroom Company
January 2019- Ongoing
03
Brand Strategy Brand Identity Content writing Business Design Packaging Design Film Making
Creative Collaboration Kutch and Bangalore Creative Collaboration as a Thesis project offered a space to enable a cross disciplinary artisandesigner collaboration. Primarily this project aimed at exploring the depths and potential of craft practices and working towards enhancing them through a collaboration between Artisans(Craft Expert) and Designers (Design Expert). It could be in terms of practice,product, technique, market, ergonomics, growth, etc. In collaboration with a Textile Designer and a Bandhani Artisan from Kutch, we ended up creating a Fashion and Lifestyle accessory brand that creates authentic craft products backed up with holistic perspective on craft and the people behind it.
Weaving craft stories...
Dor | Final Logo Design with Tagline
Dor | Brand Visual Moodboard
Mufassal, a homegrown brand owned by our artisan collaborator and Dor; collaborated to create an exclusive Bandhani stoles and duppatta range, Malang SS’19.
BRAND BRAND COMMUNICATION COMMUNICATION
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DOR’S Business model Canvas, alongwith two collaborators, a textile designer and a Bandhani Artisan from Kutch, we set out to collaborate to the best of our capacities and create something new and unique; and Dor was born.
Stapoo; our fovourite product from our launch collection. ‘Stapoo’ from our Malang collection is equal parts drama and equal parts freshness.
STAPOO ‘It’s painstakingly hand crafted with more than thousand tiny knots! This perky dupatta is anchored with quirky buttons and colorful latkans on the edges. C’mon step on the styling wagon and style it on!
BANDHANI
DO NOT IRON DRY CLEAN ONLY
MALANG
Kutch. India
Spring Summer’19
Dor presents Malang in collaboration with Abdul Vahab Khatri.
Celebrate bonds beyond borders, genrations and communities.
Product Name: Stapoo Product Code: SS19S01 Dimensions: : 80* 22 inch Price: : 2000/-
Weaving craft stories...
Scan the QR to catch us on Instagram. Abdul Vahab Khatri our artisan designer for Malang SS’19 belongs to Bhuj in Kutch, India. Vahab dropped out of college when he realised Bandhani is more than his family legacy but also his calling in life. This twenty year old creative collaborated with Dor to create this quirky accessory just for you.
Know your makers.
@dorcrafts
Dor and Vahab bring to you Malang SS’19
Know your makers.
Email: info.dorcrafts@gmail.com
Dor | Packaging Design for Malang SS’19
Weaving craft stories...
Seven pairs of hands have worked day and night for the love of craft and creativity on this accessory, yours is the eighth pair! Let not the creativity stop my friend, Style it on!
The packaging of our first collection Malang SS’19 is organic and playful. It requires you to interact with it. Along with the informative labels that tell you about the product, the maker and the brand, we give away a Dor exclusive merchandise.
The tassle attached with a loop can be your keyring, bag accesory or anything you would please to make it. We hope you catch the dor and never let go.
Dor | Social Media Content Roll out | Click to View our Brand Content catalogue on https://issuu.com/srishtisuryavanshi/docs/srishtisuryavanshi_brandcontentcata
Scan the QR Code and catch us on Instagram.
August 2018- October 2018
04
Myskinnylegs?
Book Design Illustration Zine Making
SchoolID? My Insta feed
Teen Zine on Body Image Bangalore, India Football? googly eyes?
My doodles? Baby fat
A three month long Pre-Thesis project at college that demanded a children’s book as an outcome. It started out as an idea borrowed from an adult piece of literature, An Uccustomed Earth by Jhumpa Lehri. The concept idea was based on our obsession with someone’s appearance. It started out to become a conversation starter on the topic of body image in adolescents. The idea was to talk about the same old topics that are very common in a teenager’s life with a fresh perspective. Making the overline aim of the zine to engage them with an underline aim to educate them about individuality and self love.
What m
a zine
fo
akes m
e, me?
r ever Is it the yBOD n Y it my f ame my par ace or ents g ave m my he I belon e or ig g ponde to. What is ht or wait! Is the nick na m it red, if not ye that truly d it my weigh e I’m called by. Is t, it’s t oes de t? Or is im fine m Inside e! e? You it the city this zin must h throug e you m ave h thirtee life as anyo eet two suc n h n.The e c t h h a e r acters ir age m y’ve be this un wh en ig iq andte ue bond wh pen friend ht be. Fat an o are grapp xtmes s lin dT ic s ince th h has fo sages. all tha ey wer hin just turn g stered Throu t life t e ed o t e v g e n hrows h r .T at the theseconve the years thr hey share m. rsation ough le syoug etape tters ekinto
The Cover and Back Cover | An Introduction
Meet Fat! He is 13+
Meet Thin! She has just
turned thirteen on the 3rd of this month. Hailing from Jaipur, the pink city of India she loves food and all things sweet and spicy! Apart from investing into eating, Thin loves to play football and talking to Ozzy, her pet dog. She is a funny lil soul who isn’t too happy about her size.
Meet the Characters
Bangalore
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Jaipur
He lives in Bangalore, Karnataka with Amma, Appa and chubby his lil sister. Fat loves to draw on last pages of his notebooks. He is an avid reader and a fast learner. He is an affectionate young man who likes to keep to himself.
Variants of Spreads from the Zine.
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What makes me, me? | Final Look
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Zilience| Logo Designs and Print Advert.
September 2017- January 2018
08
Service Design UX/UI Design Fashion
Neoway : Share and Wear OrlĂŠans, France As a part of a course; Responsible Design during my exchange semester in Orleans, France I partook in a problem solving group project. Fast Fashion is the second most polluting industry, next to the Oil Industry. Neoway is a service design proposal to Rent, Share and Donate clothes. It is a one stop solution to set things right from the source itself. Neoway is a clothing label cum Brand that sources and resources ethically produced textile products, collaborating with designers and eco- friendly Textile brands. With In-house Laundry, Delivery and Repair systems it aims to run an on going cycle of recycle, repair and reuse.
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Wire frames for the Neoway App, taking you through the four main User Task flows.
Neoway Logo and App launch screen.
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Neoway, the name comes from an aspirational point of view to adopt Sharing instead of Owning as the new trend in Fashion.
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Neoway| Main Screens
Neoway|Launch Print Advert
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Starting from your Closet, Neoway aims to Declutter, our home and our Planet.
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https://whatsizeami.wordpress.com/2017/02/15/an-upside-down-story/
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2014-2015
11 09
Sketching Pencil colour Charcoal
Fine arts Bangalore, India. Initial drawings and explorations from my early days in college. Selected works of colour pencil, pen and charcoal.
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December, 2016
10 12 09 11
Script writing Video Journalism Film making
Port of Entry Kochi, Kerela A documentary film on a collaborative contemporary art course that was curated alongside Kochi Biennale 2016-17 as a part of Srishti Interim 2016.
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December, 2016
10 12 13 09 11
Script writing Video Journalism Film making
Global art studio Bangalore and Kochi
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A documentary film on a course that was held at college as an initiative to create a global art studio space in collaboration with St. Martins College, UK as a part of Srishti Interim’ 16 at Srishti Institute and at BP Art Exchange, at Tate London in 2016.
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My business is to create a system, or be enslaved by another mans; I will not reason or compare: My business is to create. - William Blake
Thankyou
Let’s get in touch. Srishti Suryavanshi | Visual Communicator | srishtisuryavanshi94@gmail.com | +91-8400232135