SRQ Magazine | Tribute to Business - Morton's Gourmet Market

MORTON’S GOURMET MARKET

TRIBUTE TO BUSINESS ON THE CREATIVE COAST

February 2023

At all locations, what is important are happy customers.

— Eddie Morton, Co-owner

Above: Eddie and Todd Morton, co-owners.

MORTON’S GOURMET MARKET–LOCALLY OWNED AND MANAGED OVER 50 YEARS SERVING THE SARASOTA COMMUNITY.

Through hurricanes, heatwaves and a multitude of community changes, Morton’s Gourmet Market has been Sarasota’s recognized leader offering only the best foods, wine, unique and highly prestigious brands. Eddie, Todd and Kristin Morton continue to manager this gem located at the same Osprey Avenue address since inception.

Patrons will find all the ingredients for the best made-at-home dinners as well as a fine array of prime meats, seafood, fresh produce, freshly made salads, prepared entrees, on-premises bakery with coffee bar and a large selection of fine wines. If you’re not in the mood or have no time to cook, a full-scale deli and gourmet prepared meals are available for fast grab and go.

The business becomes more challenging each year, especially now with the worker shortage, supply issues and struggling economy, however, we have found it extremely rewarding to meet the shopper requests and offer items that our customers search out.

— Eddie Morton

Todd Morton says that he “thrives on seeing the smiling returning customers and new ones every day. Being able to help shoppers with their choices is something we and our experienced staff thoroughly enjoy.”

A smaller version of Morton’s on Osprey is Siesta Key Market with an island twist which is located in Siesta Key Village. This location offers some staple groceries and similar items as the Osprey location plus non-food items. Positioned next door is their full-service liquor, wines, cigars and bar accessories shop. With some restrictions, delivery is offered on the key.

Giving back is very important for the Morton’s family and two of the many ways they do just that are the Chili Cookoff which supports the local Firefighters Benevolent Fund and Morton’s Culinary Education Fund. Through customer purchases, the Fund offers scholarships to Sarasota County students interested in pursuing a culinary career.

Entrenched and an integral part of the community for over 50 years, there are many ways to find just what you need such as in-store, online shopping, full-service curbside pickup and delivery services available plus staffed catered events. The prepared family dinners with all the fixings have become a holiday favorite. Morton’s is available to handle any size request.

1924 S. OSPREY AVENUE, SARASOTA MORTONSMARKET.COM 941-955-9856