THE CI T Y O F BARRI E | E CO N O MI C D E V E LO PME N T OFFICE | FEBRUA RY 2013
Fast Facts
3
rd
POPULATION Total Population
Barrie City
2011
141,000
2006
128,430
Change in population
5.70%
36,650 3
80.70%
Two-parent families
26,860
1753.6
With no children at home
11,175
With children at home
15,685
Lone-parent families
5,480
Children per family
1.2
Average household income ($) **
84,300
Occupied Dwellings
49,945
Owned Dwellings *
35,535
Rented Dwellings *
10,980
Dominant Building Type
Single Detached
Dominant Period of Construction
2001– 2006
Average Value of Dwelling *
254,083
% of population aged 15+ Population density per sq/km
100.52 sq/km
Source: Statistics Canada , Census Profile 2011
5%
0–9
12%
60–69 8%
HOUSEHOLDS Persons per family
37.2
80+ 70–79 5%
— REIN 2011
Families
Median age of population
Land area
best place to invest in Ontario real estate
10–19 14%
50–59
Sources: Statistics Canada , Census Profile 2011 & *2006; **BMA Municipal Study 2012
13%
$84,300
20–29 13%
40–49 16%
30–39
Average household income — BMA MUNICIPAL STUDY 2012
73.2%
14%
Highest participation rate in Ontario — LABOUR FORCE SURVEY, STATISTICS CANADA
EMPLOYMENT CHARACTERISTICS, BARRIE CMA Work Force (age 15+) Population (in thousands) Participation rate
January 2013
July 2012
January 2012
July 2011
January 2011
July 2010
164
163.2
162.2
161.1
159.9
158.6
73.2%
70.9%
70.9%
73.1%
69.6%
70.1%
Source: Labour Force Survey, Statistics Canada
37.2
Median age of Barrie Population — STATISTICS CANADA, CENSUS PROFILE 2011
445
construction starts in 2012 — CITY OF BARRIE BUILDING SERVICES DEPT.
THE CIT Y O F BA RRIE | ECO NO MIC D E VELOPM E N T OFFICE
BARRIE BUSINESS SECTORS
3
rd
Arts, Entertainment & Recreation
1%
Accommodation & Food Services
6%
Educational Services
1%
Admin. Waste & Remediation Services
6%
Information & Cultural Industries
1%
Wholesale Trade
Mgmt. of Companies & Enterprises
1%
Health Care & Social Assistance
10%
Agriculture, Forestry, Fishing & Hunting
2%
Professional, Scientific & Tech. Services
10%
Finance & Insurance
4%
Construction
14%
Real Estate, Rental & Leasing
4%
Retail Trade
16%
Transportation & Warehousing
4%
Other Services
10%
Manufacturing
5%
Source: Statistics Canada Canadian Business Patterns Dec. 2011
LARGEST EMPLOYERS
highest % of Ontario College Grads
Private Sector
— STATISTICS CANADA CENSUS 2006
LABOUR FORCE Education Attainment 15 years & over
6%
# of employees
Wolf / Steel / Napolean Appliance
550
The Source
488
Sinton Transportation
455
Scotiabank
400
# of people
%
High School certificate or equivalent
29,280
29%
Yachiyo of Ontario Manufacturing
400
Apprenticeship or trades certificates
8,840
9%
Russell Security Services Inc.
360 280 280
College, or other non-university certificates
23,435
24%
BMO Data Centre
University diploma below the bachelor level
3,290
3%
GEEP Group of Companies
University certificate or diploma or degree
12,990
13%
Public Sector
# of employees
Simcoe Muskoka Catholic District School Board
4,000
Industry of Employment
Barrie
Ontario
Agriculture & Other Resource-based Industries
1%
3%
Georgian College
2,280
Construction
7%
6%
Royal Victoria Hospital
2,142
YMCA of Simcoe-Muskoka
1,008
Manufacturing
14%
14%
Wholesale trade
5%
5%
Retail trade
14%
11%
Finance and real estate
5%
7%
Health care and social services
9%
9%
Educational services
7%
7%
Business services
17%
20%
Other services
20%
19%
Source: Statistics Canada , Census Profile 2006
Barrie Speaks Top 5 non-official languages: Polish, Spanish, Chinese, Urdu, Italian Simcoe County has over 29,000 French speakers
City of Barrie
794
Source: Huronia Business Times 2012
9 million
people living within a 100-mile radius of Barrie CO NTAC T US
City of Barrie Economic Development Office 70 Collier Street P.O. Box 400 Barrie, Ontario L4M 4T5
Phone: (705) 728-9850 Fax: (705) 739-4246 Email: invest@barrie.ca Web: investbarrie.com
THE CI T Y O F BARRI E | E CO N O MI C D E V E LO PME N T OFFICE | FEBRUA RY 2013
Location Advantage “Barrie is accessible; it’s so close to everything. It doesn’t matter where you live in Barrie, within 10 minutes driving time you are already on the highway.” — STELLA GAN, LIBERTY HOSPITALITY CORPORATION
131 million North American consumers within a one-day trucking distance from Barrie
Central Location in the Greater Toronto Area More than 9 million people, representing one quarter of Canada’s population, live within a 100-mile radius of Barrie. The southern portion of this area, known as the Greater Golden Horseshoe, accounts for nearly 70% of Ontario’s GDP. Located at the northern tip of this area, Barrie is within a one-day trucking distance of more than 131 million North American consumers.
Destination
9 million Number of people living within a 100-mile radius of Barrie
Distance from Barrie Kilometres
Miles
Vaughan
67
41
Markham / North York
89
55
Toronto
94
Brampton / Mississauga Montreal
Destination
Distance from Barrie Kilometres
Miles
Buffalo, NY
236
146
Detroit, MI
437
271
58
Pittsburgh, PA
589
365
95
59
Chicago, IL
901
559
620
384
Boston, MA
961
596
Simcoe County’s Largest City The City of Barrie is Central Ontario’s growth engine and functions as a regional provider of health, education, retail and business services for all of Simcoe County. Simcoe County population: 446,063 (including Barrie & Orillia).
Plugged In: • High-tech telecommunications infrastructure • Unlimited bandwidth • point-to-point connectivity • IT Continuity
THE CIT Y O F BA RRIE | ECO NO MIC D E VELOPM E N T OFFICE
Access to Major Transportation Hubs Air The Lake Simcoe Regional Airport (LSRA) is one of Canada’s newest and most sophisticated regional airports. • • • • • •
10 Minutes Distance between Barrie City Centre and Lake Simcoe Regional Airport
10 minutes outside of Barrie Less than 1 hour from Toronto Convenient & direct highway access $13.7M LSRA expansion completed in 2011 Customs and cargo handling capability Commercial, corporate and recreational aircrafts
Road • Hwy 400 runs through Barrie with 5 interchanges • Connected to 3 major provincial highways (90, 27, 11) along with Hwy 400 • Convenient access to Hwy 401 and Hwy 407 ETR • Over 131 million consumers witin a one-day trucking or rail distance from the city of Barrie
Rail Short-line rail service owned and operated by the City of Barrie. • Interchanges daily with CP Rail providing connections to major North American cities • Opportunities to access rail through siding or transloading facility
Improved City Transit Summer 2013 launch: • multiple transit hubs • 15-minute service on major routes • Real-time scheduling info CO NTAC T US
GO Train • Two train stations servicing the Barrie area, Allandale Waterfront GO Station and Barrie South GO Station • Regular commuter trains servicing the Barrie-Toronto corridor during peak hours • Summer weekend train service
City of Barrie Economic Development Office 70 Collier Street P.O. Box 400 Barrie, Ontario L4M 4T5 Phone: (705) 728-9850 Fax: (705) 739-4246 Email: invest@barrie.ca Web: investbarrie.com
THE CI T Y O F BARRI E | E CO N O MI C D E V E LO PME N T OFFICE | FEBRUA RY 2013
Business Advantage “Barrie’s geographic location, the quality of life for its residents and workforce … these are the key elements to the success of our business in this area.”
3
rd
highest % of Ontario College Graduates
— STATISTICS CANADA CENSUS 2006
— WOLFGANG SCHROETER, PRESIDENT OF WOLF STEEL LTD.
Diverse Economic Breakdown
As a designated urban Growth Centre in Ontario, the City of Barrie is projected to account for one third of the population growth and 40% of future job growth in the Simcoe Area, which is projected to reach a population of 667,000 by 2031.
Arts, Entertainment & Recreation
1%
Educational Services
1%
Information & Cultural Industries
1%
Mgmt. of Companies & Enterprises
1%
Agriculture, Forestry, Fishing & Hunting
2%
Finance & Insurance
4%
Real Estate, Rental & Leasing
4%
Transportation & Warehousing
4%
Manufacturing
5%
Accommodation & Food Services
6%
Admin. Waste & Remediation Services
6%
Wholesale Trade
5
CMA in th top Ontario with trade certification
— STATISTICS CANADA CENSUS 2006
6%
Health Care & Social Assistance
10%
Professional, Scientific & Tech. Services
10%
Construction
14%
Retail Trade
16%
Other Services
10%
Source: Statistics Canada Canadian Business Patterns Dec. 2011
(Source: Places to Grow 2006)
Central Ontario’s Education Hub Home to Georgian College and the University Partnership Centre (UPC) • • • •
MBA Program through Laurentian University Over 10,000 full-time students Over 40 co-op programs offered in specialized fields $73M invested in the Center for Sustainable Technologies and the Health & Wellness Clinic
3
rd
best place to invest in Ontario real estate — REIN 2011
THE CIT Y O F BA RRIE | ECO NO MIC D E VELOPM E N T OFFICE
Connected
Global & Diverse Business Base
to Power your Business
LARGEST EMPLOYERS Private Sector
# of employees
Wolf / Steel / Napolean Appliance
550
The Source
488
Sinton Transportation
455
Scotiabank
400
Yachiyo of Ontario Manufacturing
400
Public Sector
Powerstream, Barrie Hydro & Enbridge Gas work together to ensure Barrie businesses are powered up.
# of employees
Simcoe Muskoka Catholic District School Board
4000
Georgian College
2280
Royal Victoria Hospital
2142
YMCA of Simcoe-Muskoka
1008
City of Barrie
794
Source: Huronia Business Times 2012
TAX RATES
Development Opportunities A wealth of development opportunities exist for business investment in Barrie: • Serviced, shovel-ready industrial / commercial lots • Competitive land / building development costs • City Centre development opportunities including community improvements, grants and loans • Industrial lots at the Lake Simcoe Regional Airport
Barrie
Vaughan
Single Detached Dwelling (per unit)
$29,441
$54,931
$54,395
$56,395
$51,181
Multiples Dwelling 3+ (per unit)
$25,692
$47,995
$54,843
$47,463
$41,026
Apartment units < 2 (per unit)
$15,648
$26,432
$22,146
$23,762
$24,410
Apartment units >= 2 (per unit)
$17,664
$34,479
$40,690
$34,813
$32,552
Non Residential Commercial (per sq. ft.)
$17.17
$40.07
$18.81
$39.92
$24.02
Non Residential Industrial (per sq. ft.)
$11.11
$21.64
$13.97
$21.49
$20.85
Source: BMA Municipal Study 2011
Toronto
Commercial
2.76%
3.18%
Industrial
3.01%
3.19%
2,293
DEVELOPMENT CHARGES Mississauga Newmarket
Barrie
Milton
additional hectares of development land received as per the 2009 Barrie-Innisfil Boundary Adjustment Act CO NTAC T US
City of Barrie Economic Development Office 70 Collier Street P.O. Box 400 Barrie, Ontario L4M 4T5 Phone: (705) 728-9850 Fax: (705) 739-4246 Email: invest@barrie.ca Web: investbarrie.com
THE CI T Y O F BARRI E | E CO N O MI C D E V E LO PME N T OFFICE | FEBRUA RY 2013
Barrie Live Better! “This is a tremendous community to be a part of. There is something to do for every age group and particularly for young families. Our neighbourhoods have the kind of amenities and services that you just can’t find in larger cities, and yet we’re only an hour away from the GTA.” — CITY OF BARRIE MAYOR JEFF LEHMAN
3
rd
best place to invest in Ontario real estate — REIN 2011
Central Ontario’s Premier Waterfront Community Barrie is centrally located: Cottage country to the north and the City of Toronto to the south. With the friendliness and beauty of a small town, the amenities of a large city and a growing population of 140,000, Barrie has the rare advantage of enjoying the best of both worlds. • • • •
Year-round adventure Hundreds of restaurants to choose from Vibrant downtown boutiques Theatre, live music and performing arts
$80,235 Average household income
Less than 1 hour driving distance to Blue Mountain Ski Resort, Horseshoe Valley Resort, and Muskoka Cottage Country
THE CIT Y O F BA RRIE | ECO NO MIC D E VELOPM E N T OFFICE
Housing Affordability Barrie’s lower cost of living continues to attract a vibrant labour force to the city. The average household income is $84,300 and housing prices are much lower than those in the Greater Toronto Area. Barrie boasts a diverse range of affordable options, including waterfront condominiums and estate homes.
$275,667 Average single detached house price
Health Care Royal Victoria Regional Health Centre offers a dynamic and progressive medical team of more than 280 skilled physicians, 2,300 caring staff members and 1,100 dedicated volunteers providing outstanding healthcare in a variety of areas including; surgical services, critical care, women and children’s programs, and mental health rehabilitation. The recent completion of a $450-million expansion project doubled the size of the hospital and added specialized cancer care service through the Simcoe Muskoka Regional Cancer Centre. Partnered with the University of Toronto’s Faculty of Medicine, RVH offers a Family Medicine Teaching Unit, which is the last stop for medical residents training to become family doctors. Barrie is a leader in provided integrated family health services through the Barrie and Community Family Health Team. This growing team of health care professionals is focused on improving quality of primary health and delivering comprehensive service to patients throughout the community.
Over 300 hectares of parkland to enjoy in Barrie
3
rd highest % of Ontario College Grads
— STATISTICS CANADA CENSUS 2006 CO NTAC T US
Education From pre-school through kindergarten and post-secondary education, Barrie offers a full-range of dynamic and knowledge-rich experiences including public, separate, private and bilingual education facilities. Access to diploma and degree programs are available through Georgian College and its innovative University Partnership Centre (UPC). Ranked among the top post secondary education facilities in the province, Georgian College enrolls more than 10,000 full and part time students annually and offers diverse research opportunities and superb academic programs.
City of Barrie Economic Development Office 70 Collier Street P.O. Box 400 Barrie, Ontario L4M 4T5 Phone: (705) 728-9850 Fax: (705) 739-4246 Email: invest@barrie.ca Web: investbarrie.com