Social Media Marketing
What is social media marketing?
Social media marketing is the process of marketing through social media sites like Twitter, Face book and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media marketing is a Recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a practice organizations follow to connect with their target markets.
Benefits and Steps of Social Media Marketing for Your Business Establish a Brand and Raise Awareness
Spy on the Competition
Conduct Market Research Strengthen Customer Service
Pitch Products in a More Human, Interactive Way
Showcase Your Talents And Establish Yourself as an Expert
Bring Attention to Your Products
Enhance Your Business Contacts
Increase Customer Loyalty And Trust
Enhance Personal Relationships
Listen to Your Customer’s Opinion
Share Information with Like-Minded People
How Can Social Media Help A Business? Social media can help your brand.
You can get valuable customer feedback
You can interact with customers
Social media can bring in more leads.
You can inform customers of company news
Social Media Marketing Evolution
Inactive Inactive
Passive Passive
Reactive Reactive
Proactiv Proactiv ee
Procreative Procreative
Social Media Marketing Landscape and his Worldwide Users Twitter 300 million (Feb2011)
MySpace 34 million (March 2011)
Orkut 120 million active users
You tube 490 million every month
FACEBOOK 600 million[5][6] (active in Jan 2011)
LinkedIn 100 million (March 2011)
Lets discuss about some Social Networking sites Facebook Facebookisisaasocial social networking networkingweb website sitewhere where users userscan canjoin joinnetworks networks organized organizedby bycity, city,workplace, workplace, school, school,and andregion regiontotoconnect connect and andinteract interactwith withother otherpeople people Facebook
Twitter Twitterisisaaservice servicetoto communicate communicateand andstay stay connected connectedthrough throughthe the exchange exchangeofofquick, quick,micromicromessages messages
YouTube YouTubeisisaavideo videosharing sharing web website sitewhere whereusers userscan can upload, upload,view viewand andshare sharevideo video clips clips YouTube
Facebook What is it?
Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. Why use it? Create a customizable presence for your business and connect with your customers on a more personal level How to use it? Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections
Existing Existinguser usercan can Login LoginHere Here
New Newuser usercan can Signup SignupHere Here
Here you can search your friends
Here you can update your status
Account setting
You can edit your profile
Facebook Advertisement
Your Friends
Your Current updated Status
Online Chat frds
Facebook Evolution IMPro
Twitter What is it?
Twitter enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets Why use it?
Communicate with your customers about events, promotions, special offers, and more How to use it?
Go to Twitter.com and create a free account, grow your list of “followers” and start communicating with them via “Tweets”
New user can signup here
Existing Existinguser user can canLogin Loginhere here
Here you can search your friends
Recent updates
You can share your status with link
Your Followers
You can find your frds via Gmail etc
Twitter Evolution
You Tube What is it?
YouTube is a video sharing web site where users can upload, view and share video clips. Unregistered users may watch videos, and registered users may upload an unlimited number of videos. Why use it?
Upload videos about your products or services and embed your videos in your web site How to use it?
Go to YouTube.com and sign up for a free account, start uploading videos and advertising your YouTube channel
You can search the videos
Related Searches videos
Sign in / Signup Watch the Video
Comments on the Videos
YouTube Evolution
YouTube is a popular free video sharing website which lets users upload, view, and share video clips. ...
YouTube Evolution Indian
Social Media Disclaimer
Social Media is not ROCKET SCIENCE! Not all online strategies will be effective for all business types. It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness.
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Power Point Presentation By Srujan Shinde