Packaging Proposal for Greek Yogurt and Lassi
Group: Perfectionst Srushti Gadekar
As an arm of the Mahindra Agri Solutions business, Saboro rests on the concept of ‘Farm to Fork’. Starting at ground-level, literally as well, the brand assists farmers in growing of high-quality produce and further, delivers it to the endconsumer in the form of fresh and healthy products. Vision: Delivering Farm-Tech Prosperity Range of products: Fruits Diary- Milk, Yogurt, Lassi
Indian Competition
Global Competition
Indian Competition- Lassi
Devika Anand
Event Management Head, Female, 30, married Lives in South Bombay Personality: Extrovert, Social, Conversationalist, Outgoing, Organised, Practical, Logical, Environmentalist. Dressing: Always presentable and formal. Goals: Happy clients, having a healthy life, finding the balance between work and family, saving the environment. Frustrations: Lazy people, work delays, creative block, skipped meals, people littering around. Motivation: Success, Family well-being, healthy food, clean and environment, Personal/family time, knowing that she has something for the environment. Inetrests: Yoga, squash, attenting social gatherings, attenting cleanliness drives, gardening, shopping.
Wonder Woman Perfectionist
Form Explorations
Final Form
Proposed Packaging.
Material: Biodegradable cardboard and bioplastic.
Compartment for healthy snacks.
Transparent strip to see contents. Biodegradable felt bag for disposal.
Tissues
Spoon
Material: Biodegradable cardboard and bioplastic.
Colour of the lid changes according to the Flavour
Transparent strip to see the contents
Material: Biodegradable cardboard and bioplastic.