January / February Groupie 2015 - MO / OK by Salon Service Group

JAN/FEB 2015

MO/OK

THEGROUPIE

s we start a new year with you at Salon Service Group, I want to thank you for a great 2014. For our customers who have been with us for a while, thank you for your continued support. For those of you who have partnered with us in the past year, welcome aboard and I look forward to building a long and productive relationship. In 2015, we will continue our commitment of being the best business partner you have. All of us at Salon Service Group are excited to move into our new facility to accommodate our growth and to better serve you. We’ve added additional staff members in every part of our business—customer service, marketing, accounting, education and sales support. We’re also implementing a state-of-the-art picking system to improve order accuracy. We have you to thank for our growth. As a relationship-based company, we are committed to brands and companies that truly support the independent business owner. To be a part of Salon Service Group you have to be a part of our philosophy—privately owned and committed to successful relationships with stylists and salon owners. I’m excited about our future together and want to thank you again personally and on behalf of all the staff at Salon Service Group. I am proud to be a part of such a great company that is dedicated to serving you. gino barbo president/ceo

Editor’s Pick Keune Care Line nourishes the hair and helps to balance the natural function of the scalp. The Derma Care Line utilizes Essential Minerals from natural sources to provide solutions to specific hair concerns such as thinning and dandruff. End result? Healthy scalp, shiny hair, happy client.

The weather outside may be frightful, but your scalp will feel delightful. As long as it stays outside and not falling from scalp to toe, let it snow, let it snow, let it snow. Snowflakes are here but scalp flakes don’t have to be. Chilly weather and indoor heating can result in itchy and flaky scalps, but our Jan/Feb Groupie Editor’s Pick, Keune Derma Exfoliating Shampoo, is the solution to removing and preventing dandruff. KDES8

KDAS8

KDAL2

Activating Shampoo & Lotion • Stimulates hair growth and lengthens growth phase • Prevents hair loss • Proteins regulate moisture to give body & volume

KDES8

KDEL2

Exfoliating Shampoo & Lotion • Mild cleansing against oil and dry dandruff • Stops fermentation of the dandruff fungus • Balances scalp and results in shiny hair

KDRS8

Regulating Shampoo • Mild cleansing for oily hair • Restores the natural function of the scalp • Bio-Sulphur and Betains regulate secretion of sebum

1.800.933.5733 www.SalonServiceGroup.com

Save $36

TINTA COLOR + TREND COLLECTION BANNER

Purchase (24 or more) tubes of Tinta Color 2oz Receive FREE Trend Collection Banner 23 ½˝× 78˝

1501KE06

1501KE07

*While supplies last

1501KE08

1501KE09

1501KE10

1501KE11

1501KE12

1501KE13

1501KE14

*Actual refill image not shown. Bleach refills come in 17.6oz bags.

Save $12.46

Save $20.93

MAGIC BLONDE BLEACH KIT

Save $16.95

MAGIC BLONDE BLEACH REFILL KIT

Purchase at Reduced Price Magic Blonde Bleach 17.6oz 20 Vol. Developer 33.8oz Pop-Up Foil Dispenser 250ct

FREE CARE LINE 2-PHASE SPRAY

Purchase at Reduced Price Magic Blonde Bleach Refill 17.6oz (2pk) 20 Vol. Developer 33.8oz 30 Vol. Developer 33.8oz Pop-Up Foil Dispenser 500ct

1501KE03

Purchase (3) 2-Phase Spray 6.8oz Receive FREE (1) 2-Phase Spray 13.5oz 1501KE05

1501KE04

Save $7

CURL CREAM + HEADBAND

STRAIGHT CREAM + HEADBAND

1501KE01

1501KE02

Purchase Design Curl Cream 6.8oz Receive FREE Boho Headband

Purchase Design Straight Cream 6.8oz Receive FREE Boho Headband

NEW!

CUTTING

Business Snip

CAPE

Use the Moroccanoil Cape as a conversation starter on how winter weather damages hair. Customize your conversation to your clients’ hair type, and suggest takehome hydrating and repairing products like the Moroccanoil Treatment or a Mask.

• Lightweight & breathable design • Water-resistant fabric • Adjustable snap closure for client comfort $

MORCAPE

25% MORE

FREE

LIMITED EDITION!

Moroccanoil Treatment 4.23oz MOIL4

Moroccanoil Treatment Light 4.23oz MOLT4

PROFESSIONAL TOOLS Tourmaline Ceramic Hair Dryer MORDRYER

Titanium Ceramic Hairstyling Iron MORIRON

Travel Styling Iron MORIRON-M

1.800.933.5733 www.SalonServiceGroup.com

LIMITED EDITION!

Save $9

Business Snip Reward a VIP client who purchases any u-smooth product with a FREE Mold Define Paste at no additional cost to you.

Light hold Hydrates hair

CREAM & PASTE Purchase Cream 1.7oz Receive FREE Mold Define Paste 3.4oz 1501US01

Adds volume, shine and texture Protects from heat Reduces frizz

Ergonomic offset handle Clean cutting with Convex Edge Smooth cuts on wet and dry hair Save $50.50

CUT & STYLE

Purchase u-smooth Shear Duo • u-shear 5.5˝ • u-thinner (26 teeth) • Leather carrying case Receive FREE Color Hydrate Shampoo 10.1oz Color Hydrate Conditioner 10.1oz Flexible Styling Spray 10oz Mold Define Paste 3.4oz Cream 1.7oz Texture Volume Spray 5.1oz 1501US03

Save $18+

PURCHASE 4 OR MORE AND SAVE BIG *No Mix & Match Firm Finishing Hairspray 10oz UFIRM10

Flexible Styling Hairspray 10oz USP10

*Stickered for retail!

Save $5.95

HYDRATE & BRUSH

Purchase Color Hydrate Shampoo 10.1oz Color Hydrate Conditioner 10.1oz Receive FREE u-smooth Wetbrush (silver) 1501US02

Save $149.70

BUY 6 AND SAVE 1.5˝ Smoothing Iron 1˝ Styling Iron US1

USMOOTH

*FREE easel card included!

1.800.933.5733 www.SalonServiceGroup.com

No heat. No hassle.

All Happy.

add extensions to your repertoire? Extensions serve as a problem-solver for your clients’ concerns while also making money for you! Extensions can be used to add volume, length, dynamic color and highlights, and can even be used to alter the shape of a cut or to correct an undesirable haircut. As highlighted in the November Modern Salon, adding extensions to your service menu has the potential of increasing your daily business by up to $1500 a day!

ARE THE BENEFITS OF HOTHEADS?

DO YOU SELL THE SERVICE?

Hotheads Hair Extensions revolutionized the world of hair extensions by providing an opportunity for stylists to save themselves and clients time while eliminating the need for tools and heat.

Knowledge is power, and power makes a satisfied customer (and money!). Many women don’t know the potential solutions that hair extensions can offer, and believe them to be too high-priced and time-consuming. Maximize profit on your extension services by marketing your knowledge about the ease and affordability of Hotheads, and by customizing your approach to each client.

• Easy to apply and remove without damage or hair loss. • Only extension that results in a full head of hair in one hour or less. • 28 natural colors that can be combined to match over 500 shades. • Applications last eight to ten weeks. • Extensions may be reused up to three times. • Reapplying in the same style is easy by using a styrofoam head guide! (see next page) • Hotheads gives back. Working with Friends Are By Your Side, Hotheads donates extensions to women undergoing treatment for cancer and toys to children battling cancer. Check out FriendsAreByYourSide.com for more information. While most companies are still utilizing 20-year-old technology and concepts, Hotheads addresses the current concerns of the professional cosmetologist. You can learn how to spend less time making more money with Hotheads. Check out our Spring Education schedule on the next page. All you need is a clip and a comb.

Showcase Hotheads to potential extension clients by styling only half of a mannequin head with Hotheads.

• Take before & after photos in all colors and styles for a portfolio. • Connect to Hotheads social media platforms and subscribe to their email list to reap the benefits of the latest tips and techniques. Share extension ideas and before & after photos on your own social media pages. • Wear hair extensions yourself and encourage your staff to wear them. Try something new every few months to demonstrate the versatility of extensions first hand. • In your salon, set up a before and after mannequin head with one pre-extensions side and one post-extensions side (see image on left). • Offer free consultations in which you discuss your client’s idea of perfect hair, then provide a variety of extension options to make their dream a reality. • Contact your Sales Consultant about Hotheads marketing material options such as posters and mirror clings to promote your extension services. • Create a special hair extension menu and add extensions as part of your special event, upstyle and bridal service packages.

Sell the Service

Hotheads Cape HHCAPE

Save $6

Giselle Mannequin MANNEQUIN-GISELLE

Stay Organized Styrofoam heads are a great tool to maintain consistent placement during extension reapplication. Styrofoam Head STYROHEAD

Get Certified January 12.....Nashville, TN March 9...........Iowa City, IA March 9...........Milwaukee, WI March 16.........Springfield, MO March 16.........Minneapolis, MN March 23........St. Louis, MO March 23........Kansas City, MO March 23........Oklahoma City, OK March 30.......Tulsa, OK April 13............Omaha, NE May 3................Dallas, TX * Classes are subject to change. Please check Salon Service Group website for updates.

1.800.933.5733 www.SalonServiceGroup.com

DON’T LET WINTER WEATHER WIN Fight winter frizz with ColorProof CrazySmooth. CrazySmooth’s revolutionary 100% Vegan formulas include smooth-as-silk, de-frizzing technology, delivering the ultimate in unsurpassed color and thermal protection without the use of sulfates, salts or gluten. CrazySmooth nourishes, tames, and softens hair, with a proprietary blend of Camellia Oil from Japan and Abyssinian Oil from Africa, plus seaweed and shea butter, CrazySmooth infuses moisture for increased manageability w i t h o u t weighing hair down. Save $9.25

CRAZYSMOOTH DUO

Purchase CrazySmooth Shampoo 10.1oz Receive 50% OFF CrazySmooth Condition 8.5oz 1501CP01

25% COLORPROOF PRO SIZES Save $7.37

Save $8

SuperRich Shampoo 25.4oz

CrazySmooth Shampoo 25.4oz

CPMS25

CPSS25

SuperRich Condition 25.4oz

CrazySmooth Condition 25.4oz

CPMC25

CPSC25

SuperPlump Shampoo 25.4oz

TruCurl Shampoo 25.4oz

CPVS25

CPCS25

SuperPlump Condition 25.4oz

TruCurl Condition 25.4oz

CPVC25

CPCC25

ClearItUp Shampoo 25.4oz CPDS25

Save $13

Save $21

BUY 2 GET 1 FREE PURE RELEASE

BUY 2 GET 1 FREE MOISTURE MASQUE

1501CP02

1501CP03

Purchase (2) PureRelease Instant Detangle 8.5oz Receive FREE (1) PureRelease Instant Detangle 8.5oz

Purchase (2) DeepQuench Moisture Masque 5.2oz Receive FREE (1) DeepQuench Moisture Masque 5.2oz

Save $50

FREE HALF GALLON

1501CP04

1501CP05

Purchase (8) SuperRich Shampoo 10.1oz Receive FREE (1) SuperRich Shampoo 64oz

Purchase (8) SuperRich Condition 8.5oz Receive FREE (1) SuperRich Condition 64oz

FREE MERCHANDISE KIT Save $88.40

Purchase (3) FiberBlast Texture Crème 2.5oz (3) PowderFix Texturizing Powder .53oz (3) PlushLocks Leave-In Smooth 6.7oz Receive FREE (3) PowerSculpt Hard Hold Gel 5.1oz (1) 5 ×7˝ Easel Card (1) 8½ ×11˝ Easel Card (3) Mirror Clings (4) ColorProof Retail Bags (4) Fusion Cards 1501CP06

1.800.933.5733 www.SalonServiceGroup.com

NEW!

RARE OIL REPLENISHING SHAMPOO

RARE OIL REPLENISHING CONDITIONER

RARE OIL TREATMENT & TREATMENT LIGHT

RARE OIL INTENSIVE MASQUE

Smooth • Hydrate • Restore

Smooth • Soften • Nourish

Versatile • Conditioning • Smooth

Revitalize • Repair • Renew

Gentle, sulfate-free shampoo infused with cold-pressed marula oil

Delivers intense hydration, instant detangling

Cold-pressed marula oil packed with antioxidants & oleic acids for hair & skin

Cold-pressed marula oil hydrates, smoothes and softens dry, coarse hair

Light treatment is specially formulated for fine hair

Adds fullness to fine, limp hair

Packed with antioxidants and oleic acids for instant hydration, taming & softness Time-release MarulaSpheres adhere to the hair shaft releasing fresh bursts of marula when you brush or touch your hair

Leaves hair smooth, soft and nourished with the protective power of cold-pressed marula oil Time-release MarulaSpheres adhere to the hair shaft releasing fresh bursts of marula when you brush or touch your hair

Non-greasy oil treatment adds instant hydration, taming & softness for hair & skin

Time-release MarulaSpheres adhere to the hair shaft & release fresh bursts of marula when you brush or touch your hair

Apply pre- or post-shampoo as an enriching treatment

Packed with powerful oleic acids, antioxidants, protein & vitamins

Tames frizz & flyaways on dry ends

Replenishing, protective formula delivers intense hydration, seals split ends, prevents damage & provides UV protection

Leaves hair soft, hydrated & full of body

Smoothes & repairs the hair surface for a shiny, flawless finish

Instant conditioning, lightweight feel and brilliant shine

7.5oz | MAS7

7.5oz | MAC7

1.7oz | MAOIL1

24oz | MAS24

24oz | MAC24

RARE TREATMENT OIL LIGHT

RARE TREATMENT OIL

1.7oz | MALT1

6.8oz

| MAM6

16.9oz | MAM16

the secret to transforming hair

Save $190.80

SALON EXCLUSIVE KIT

Save $94.70

Purchase (6) Rare Oil Replenishing Shampoo 7.5oz (6) Rare Oil Replenishing Conditioner 7.5oz (6) Rare Oil Intensive Masque 6.8oz (6) Rare Oil Treatment 1.7oz (6) Rare Oil Treatment Light 1.7oz Receive FREE for in-salon display (1) MarulaOil acrylic merchandiser Receive FREE for guest sampling (9) MarulaOil Deluxe Guest Sample Sets (1) Rare Oil Replenishing Shampoo Foil Pack (1) Rare Oil Replenishing Conditioner Foil Pack (1) Rare Oil Intensive Masque Foil Pack (1) Mini Rare Oil Treatment Receive FREE for the wash house (1) Rare Oil Replenishing Shampoo 24oz (1) Rare Oil Replenishing Conditioner 24oz (1) Rare Oil Intensive Masque 16.9oz (1) MarulaOil Wash House glorifier • Sleek black acrylic display • Houses backbar shampoo, conditioner, and masque

RARE OIL INTENSIVE MASQUE SERVICE FOCUS

Purchase (12) Rare Oil Intensive Masque 6.8oz Receive FREE for the wash house (1) Rare Oil Replenishing Shampoo 24oz (1) Rare Oil Intensive Masque 16.9oz Receive FREE for guest sampling (6) MarulaOil Deluxe Guest Sample Sets (1) Rare Oil Replenishing Shampoo Foil Pack (1) Rare Oil Replenishing Conditioner Foil Pack (1) Rare Oil Intensive Masque Foil Pack (1) Mini Rare Oil Treatment PLUS, Receive FREE (1) Salon Signage Luxurious black acrylic counter announcement promoting transformative Rare Oil Intensive Masque services in the salon INTROMA228

INTROMA499

Save $60 Save 16.10 $

STYLIST TRIAL OFFER

Save on Purchase of Rare Oil Replenishing Shampoo 7.5oz Rare Oil Replenishing Conditioner 7.5oz Rare Oil Intensive Masque Foil Pack Rare Oil Treatment 1.7oz Black faux leather clutch 1501MA01

RARE OIL TREATMENT GLORIFIER

Purchase (6) Rare Oil Treatment 1.7oz (4) Rare Oil Treatment Light 1.7oz Receive FREE for guest testers (1) Rare Oil Treatment 1.7oz (1) Rare Oil Treatment Light 1.7oz PLUS, Receive FREE (1) Product Glorifier Elegant black acrylic counter display to beautifully merchandise treatments and encourage guest trial INTROMA200

1.800.933.5733 www.SalonServiceGroup.com

David del Solar

ola S l e ld Ange

Aston Lafon

Don’t take any wooden nickels. Advocate the repeal of the Men’s Grooming Prohibition. Choose 18.21 Man Made.

We encourage you to look beyond the traditional grooming experience for men and discover this new opportunity for yourself.

Our origins are rooted within the professional beauty industry. We are deeply passionate about supporting the salon environment with business insights, strategies, and physical trainings coupled with premium products to ultimately provide the finest masculine grooming experience and create new revenue opportunities for the business.

In the days of Prohibition when whiskey was taken away, the Booticians started to produce their own whiskey. With the landscape of men’s grooming products being so mundane, we began bootlegging our own collection of premium goods with a vision and passion to provide the Society of Men with a truly unprecedented grooming experience.

ade 18.21 Man M

Was there a prohibition placed on grooming products for men which mandated that they all had to be standardized? Menthol, and energizing, stimulating and tingling mixtures have become the benchmark characteristics for the common men’s grooming experience today.

Early in the development of our premium goods, we discovered that the Prohibition of alcohol seemed to mirror the current state of grooming products for men.

The 18.21 namesake was inspired by the Amendments that began and ended the Prohibition of alcoholic beverages in the early 1900’s. The 18th amendment of the United States Constitution established Prohibition and was later repealed by the ratification of the 21st amendment.

Each uncommon mixture in our reserve features the opulent essence of Sweet Tobacco and has been prepared with Texas Pride by the company’s founders Angel del Solar, Aston LaFon and David del Solar.

We are 18.21 Man Made and we exclusively support the Society of Men with meticulously crafted, premium grooming provisions.

1.800.933.5733

POMADE: A modern mixture with a classic finish, high shine, and medium hold. The water soluble formula combs into the hair with ease, ideal for shaping well groomed looks that are restylable and never flake.

CLAY: A hybrid wax/clay with a true matte finish & high hold. This gritty, whipped, water soluble formula thickens the hair, absorbs oil, and amplifies texture to create an undone, natural finish.

PASTE: A pliable molding compound that provides a medium hold with a satin finish. The whipped, water soluble formula provides fullness, flexible molding, sleek definition, and amplified texture.

MAN MADE WASH: Fortifying Shampoo, Conditioner, and Body Wash all-in-one. A gentle cleansing, PH balanced, rich lathering formula that also strengthens skin, hair & scalp with weightless moisture.

Sulfate and Paraben free.

Featuring the unique aromatic experience of Sweet Tobacco.

Display Box

INTROET192

Purchase (4) Man Made Wash 18oz (4) Clay 2oz (4) Paste 2oz (4) Pomade 2oz Receive FREE (1) Man Made Wash 16oz (1) Clay 2oz (1) Paste 2oz (1) Pomade 2oz

STARTER INTRO

Save $48

*Limit 1 Try-Me Kit per stylist

ETSAMPBX

Purchase Man Made Wash 18oz Clay 2oz Paste 2oz Pomade 2oz

TRY-ME KIT

LIMITED TIME ONLY!

www.SalonServiceGroup.com

*18.21 Try-Me Kit is limit one per salon owner, stylist or booth renter as a trial only. Purchase of open stock items only available with prior purchase of Salon Intro or Starter Intro.

INTROET480

Purchase (10) Man Made Wash 18oz (10) Clay 2oz (10) Paste 2oz (10) Pomade 2oz Receive FREE (1) Man Made Wash 64oz (2) Clay 2oz (2) Paste 2oz (2) Pomade 2oz (1) Message Board (1) Display Box (1) Half-Gallon Pump

SALON INTRO

Save $145

Message Board

�ay of

INDULGENCE Business Snip Kick off 2015 with a focus on some well-deserved R&R for your clients. Provide a Day of Indulgence Menu of Services, and help your clients find their inner bliss while amping up your retail sales. Create a “Celebrate You” campaign for January, and a “Celebrate Love” campaign for February. Don’t forget to mention Day of Indulgence to your male clients as the perfect Valentine’s gift!

Save $55

Purchase (1) Vitalshot Restorative Keratin Ampoules 10pk (3) Vanilla Bean Deep Conditioner 7oz (6) KeraWhip Hydrating Cream Conditioner 8.5oz (3) Thermo-Shine Thermal Protectant Mist 3.4oz Receive FREE (1) Vanilla Bean Deep Conditioner 33.8oz (1) SpaRoom Aromafier + Lavender Essential Oil (1) Keratin Complex Shelf Talker (25) Day of Indulgence Menu of Services (1) Day of Indulgence Business-Building Handbook (4) Themed Monthly Posters (January-April) (1) Direct Mailer (4) Sets of Themed Social Media Posts (4) Themed E-Blasts 1501KX01

NEW size!

OF SERVICES

SUPER SMOOTH TREATMENTS

THE SIGNATURE SMOOTHING SOLUTION The ultimate smoothing sensation! The award-winning signature treatment from Keratin Complex® is a life-changer that reduces frizz and curl, increases manageability, and cuts daily styling time for up to five months.

THE SAME DAY SMOOTHER This unique system utilizes advanced glycolic technology and our signature keratin to deliver smoother, more manageable hair that can be shampooed and styled on the same day! Results last up to three months.

THE SPEEDY SMOOTHING SOLUTION In just one hour, this express smoothing service reduces frizz, curl and daily styling time for up to six weeks.

SMOOTH MEETS COLOR Pre-book any Smoothing Therapy treatment with a color touch-up to receive an exclusive package deal.

BANG OR SPOT TREATMENTS Discover the results of Keratin Complex Smoothing Therapy treatments on bangs, cowlicks or problem areas.

SMOOTH FOR MEN Men need smoothing too! This service gives male clients a more professional, polished look in one hour or less.

WWW.KERATINCOMPLEX.COM

Save $103.99

Save $34.99

THE SPEEDY SMOOTHER: SALON EDITION

WWW.KERATINCOMPLEX.COM

THE SPEEDY SMOOTHER: STYLIST EDITION

WWW.KERATINCOMPLEX.COM

more professional, polished look in one hour or less. Men need smoothing too! This service gives male clients a SMOOTH FOR MEN

Purchase (1) Express Blow Out 33.8oz Receive FREE (1) Natural Keratin Smoothing Treatment 4oz (25) Menu of Services Rack Cards Plus FREE Bonus Items (6) KeraBrilliance tubes 2oz OF SERVICES treatments on bangs, cowlicks or problem areas. Discover the results of Keratin Complex Smoothing Therapy BANG OR SPOT TREATMENTS touch-up to receive an exclusive package deal. Pre-book any Smoothing Therapy treatment with a color SMOOTH MEETS COLOR

curl and daily styling time for up to six weeks. In just one hour, this express smoothing service reduces frizz, THE SPEEDY SMOOTHING SOLUTION Results last up to three months. hair that can be shampooed and styled on the same day! our signature keratin to deliver smoother, more manageable This unique system utilizes advanced glycolic technology and THE SAME DAY SMOOTHER

daily styling time for up to five months. that reduces frizz and curl, increases manageability, and cuts signature treatment from Keratin Complex® is a life-changer The ultimate smoothing sensation! The award-winning THE SIGNATURE SMOOTHING SOLUTION

SUPER SMOOTH TREATMENTS

8.7/8KC Light Caramel Brown 6.7/6K Dark Caramel Blonde 9.2/9V Light Violet Blonde 6.0/6N Dark Blonde 7.0/7N Medium Blonde 5.56/5MR Light Mahogany Red Brown

more professional, polished look in one hour or less. Men need smoothing too! This service gives male clients a SMOOTH FOR MEN

Purchase (1) Express Blow Out 12oz Receive FREE (1) Clarifying Shampoo 12oz (25) Menu of Services Rack Cards Plus FREE Bonus Items (3) KeraBrilliance tubes 2oz OF SERVICES

treatments on bangs, cowlicks or problem areas. Discover the results of Keratin Complex Smoothing Therapy BANG OR SPOT TREATMENTS touch-up to receive an exclusive package deal. Pre-book any Smoothing Therapy treatment with a color SMOOTH MEETS COLOR curl and daily styling time for up to six weeks. In just one hour, this express smoothing service reduces frizz, THE SPEEDY SMOOTHING SOLUTION Results last up to three months. hair that can be shampooed and styled on the same day! our signature keratin to deliver smoother, more manageable This unique system utilizes advanced glycolic technology and THE SAME DAY SMOOTHER daily styling time for up to five months. that reduces frizz and curl, increases manageability, and cuts signature treatment from Keratin Complex® is a life-changer The ultimate smoothing sensation! The award-winning THE SIGNATURE SMOOTHING SOLUTION

SUPER SMOOTH TREATMENTS

8.7/8KC Light Caramel Brown 6.7/6K Dark Caramel Blonde 9.2/9V Light Violet Blonde

(1) Demi-Glaze Activator 32oz (1) Color Therapy Wall Chart 1501KX03

(1) Demi-Glaze Activator 32oz (1) Color Therapy Wall Chart 1501KX02

Save $11.49

Save $44

SHADES OF GRAY COVERAGE Purchase (5) KeraHold Color tubes 3.5oz 3.0/3N Dark Brown 4.0/4N Medium Brown 5.0/5N Light Brown 7.0/7N Medium Blonde 9.0/9N Lightest Blonde

Receive FREE (1) 20 Volume KeraHold Developer 32oz (1) Metal Tube Key KeraHold Collateral & Marketing Support

FIGHT THE FADE

Purchase (6) Timeless Color Fade-Defy Shampoo 13.5oz (6) Timeless Color Fade-Defy Conditioner 13.5oz (3) Timeless Color Deep Conditioning Masque 8.5oz Receive FREE (1) Timeless Color Fade-Defy Shampoo 33.8oz (1) Timeless Color Fade-Defy Conditioner 33.8oz Timeless Color Marketing Support & Collateral 1501KX05

1501KX04

Save $24.80

BRIGHT LIGHTS

Purchase (2) It’s a Blonde Thing Keratin Lightening System 1lb Receive FREE (1) It’s a Blonde Thing Keratin Lightening System 1lb 1501KX06

1.800.933.5733 www.SalonServiceGroup.com

Business Snip The #1 hair concern for men is hair loss, but with the STIMULATE-ME and THICK. AGAIN products men receive the immediate benefit of fuller-looking hair. In the USA alone, the men’s grooming market has reached annual sales of over $6.1 billion. Are you ready for a piece? Sell only 3 GET THICK.AGAIN retail box sets at $75ea ($94 value) to cover the cost of the entire package!

Save $136.50

GET THICK.AGAIN

Purchase (6) GET.THICK.AGAIN Retail box sets Includes: STIMULATE-ME.WASH 8.4oz STIMULATE-ME.RINSE 8.4oz FREE THICK.AGAIN 3.4oz (1) STIMULATE-ME.WASH 33.8oz (1) STIMULATE-ME.RINSE 33.8oz Receive FREE (1) THICK.AGAIN 3.4oz + Glorifier (2) Liter Pumps 1501KM01

Save $12.50

RESTOCK: BUY 10 GET 2 FREE! *Available February 1st

Save $27.52

STIMULATE-ME.WASH 8.4oz 1501KM05

STIMULATE-ME.RINSE 8.4oz 1501KM06

Save $39

THICK.AGAIN 3.4oz 1501KM07

Save $13.75

EASY.LUXURY

PLUMP.UP.THE.VOLUME

1501KM02

1501KM03

Purchase LUXURY.WASH 8.4oz LUXURY.RINSE 8.4oz Receive FREE EASY.RIDER 3.4oz

Purchase ANGEL.WASH 8.4oz BODY.MASS 3.4oz Receive FREE ANGEL.RINSE 8.4oz

Awaken your senses... Stimulate your scalp. NEW!

STIMULATE-ME.WASH • Refreshing daily shampoo for men • Awakens and clarifies hair & scalp • Fights damage and relieves inflammation • Promotes healthier hair growth 8.4oz | KMSTMW8 33.8oz | KMSTMW33

NEW!

STIMULATE-ME.RINSE

NEW!

THICK.AGAIN

• Refreshing and stimulating daily conditioner • Rehydrates hair and scalp without clogging pores • Promote moisture retention, shine and luster • Increases the growth rate of hair 8.4oz | KMSTMR8 33.8oz | KMSTMR33

• Stimulates hair growth and lengthens the growth phase for stronger, thicker hair • Thickens hair and prevents breakage • Fortifies and strengthens roots to prevent thinning and falling hair 3.4oz | KMTA3

Save $122.52

STYLIST TOOL BAG

Purchase (1) SMOOTHING.BRUSH (1) LARGE.ROLL.BRUSH (1) NEW! SMALL.ROLL.BRUSH (1) NEW! STYLING.BRUSH (1) POUCH WITH CUTTING COMB (1) TEXTURE.COMB (1) TAIL COMB (box of 6) (1) CURL.CLIPS (bag of 8) (1) PIN.CLIPS (bag of 6) (1) SEWING.KIT (1) TEXTURE.NET (1) CAPE

Receive FREE (1) STYLIST BAG (2) TOWEL (12) WAVE.CLIPS (12) MEDIUM.CURLERS (12) LARGE.CURLERS 1501KM04

1.800.933.5733 www.SalonServiceGroup.com

THE SIX ECONOMIES

The new year brings new opportunities for your salon—and we want you to maximize them. Paul Mitchell is introducing the Six Economies—specifically designated areas in your salon where promotional and service offerings can make the biggest impact. Enjoy Paul Mitchell’s expert tips and recommendations to get the most of your Six Economies.

Business Snip ECONOMY # 1 Reservation Desk

Save $25.80

FREE AWAPUHI DELUXE SAMPLES

Purchase (3) Keratin Intensive Treatment 16.9oz Receive FREE (12) Keratin Intensive Treatment Deluxe Samples .5oz 1501P01

Save $14.04

Where the customer experience begins and ends. Encourage them to try something new! These promotions include free deluxe samples—perfect for handing out at your reservation desk. Select a target market, describe them to your team and begin sampling!

FREE ULTIMATE WAVE DELUXE SAMPLES

Purchase (4) Twirl Around 5.1oz Receive FREE (12) Ultimate Wave Deluxe Samples .5oz 1501P02

Save $14.04

FREE FULL CIRCLE DELUXE SAMPLES

Purchase (4) Spring Loaded Frizz-Fighting Conditioner 6.8oz Receive FREE (12) Full Circle Leave-In Treatment Deluxe Samples .5oz 1501P03

Business Snip ECONOMY # 2 The Stylist Station A place to educate your client on products, tools and techniques. Keep organized so that you can focus on the tools and products you need. Send them home with everything they need to recreate their look!

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KEEP IT ORGANIZED

Save on the Purchase of (1) Express Ion Smooth+ (1) Express Ion Unclipped 3-in-1 (1) Express Ion Dry+ Receive FREE (1) Silicone Smoothing Iron Cover (1) Three-Finger Heat-Safe Glove (1) 413 Sculpting Brush (1) Express Ion Round Brush, Large (4) Pro Clips (1) Heat Safe Pro Tool Caddy 1501P04

BACK

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FREE AWAPUHI WILD GINGER KERATIN CREAM RINSE

Purchase Awapuhi Wild Ginger Moisturizing Lather Shampoo 33.8oz Receive FREE Awapuhi Wild Ginger Keratin Cream Rinse 8.5oz

Business Snip

1501P05

ECONOMY # 3 The Wash House

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Save $9.98

GET MORE VOLUME

GET MORE TINGLE

1501P06

1501P07

Lemon Sage Thickening Shampoo 33.8oz Lemon Sage Thickening Conditioner 33.8oz

Tea Tree Special Shampoo 33.8oz Tea Tree Special Conditioner 33.8oz

Where extra revenue and loyalty are built through an extraordinary pampering experience. If you build the Wash House experience into your service price, it gives you a valuable add-on that justifies a premium price. Suggest future add-on services and tell your clients the benefits of the products being used during the experience.

Save $6.24

Save $8.50

GET MORE HYDRATION

HEAD TO TOE TINGLE

1501P08

1501P09

Tea Tree Special Shampoo 33.8oz Tea Tree Hair & Body Moisturizer 10.14oz

Lavender Mint Moisturizing Shampoo 33.8oz Lavender Mint Moisturizing Conditioner 10.14oz

HALF PRICE GALLONS for 2015

Color Protect Daily Shampoo

Awapuhi Shampoo (Original)

The Detangler

Shampoo Three

PCPSG

PAWSG

PDETG

PTHREEG

Color Protect Daily Conditioner

Shampoo One

Shampoo Two

Lavender Mint Shampoo

PCPCGL

PONEG

PTWOG

PLMSG

1.800.933.5733 www.SalonServiceGroup.com

Business Snip ECONOMY # 4 The Color Bar Maximize your revenue by celebrating your expertise at the Color Barâ&#x20AC;&#x201D;an area dedicated to the merchandising, mixing and processing of hair color. Keep hair color in the salon, where it belongs.

Save $5.75

MAKE GUESTS SHINE

Purchase (10 or more) PM SHINES bottles 2oz Receive FREE (1) PM SHINES Processing Liquid 33.8oz 1501P10

Save $21.43

THE COLOR BEAUTY-FOIL KIT FOR BRUNETTES

Save on the Purchase of (1) 6N the color 3oz (1) 6NB the color 3oz (1) 6WB the color 3oz (1) 6G the color 3oz (2) SynchroLift Powder Lightener Foil Pack 1.5oz Receive FREE (1) Beauty-Foil laminated technique card (1) Paul Mitchell pop-up foils 200ct (1) 20 Volume Cream Developer 33.8oz 1501P11

Save $6.50

SynchroLift Ultra-Quick Blue Powder Lightener 28.2oz PSLIFT28

20% Off!

Business Snip ECONOMY # 5 The Tool Bar

SmartSense microchip regulates temperature 50 times per second

An interactive area thatâ&#x20AC;&#x2122;s part display, part play, where guests can touch, handle and experiment with heat tools before they buy.

Heats to 4500 in 30 seconds

Exterior LED display

Create add-on styling services as a value-adding experience. The Tool Bar can be used as a conversation starter to increase service dollars and tool sales.

Optimized hinge tension prevents hand strain

1â&#x20AC;? premium IsoTherm titanium plates outperform ceramic by providing fast, even heat

Cushioned plates and beveled edges protect hair from stress and demarcation lines

Programmable temperature setting Customizable auto shut-off 9-foot swivel cord with hanging loop

NEW!

NEURO STYLE

Versatile styling iron for smoothing, waves, volume and curls NROSTY

Save $174.96

PRO TOOLS SALON KIT WITH HEAT-SAFE DISPLAY Save on the Purchase of (2) Express Ion Dry+ (2) Express Ion Smooth+ Receive FREE (1) Heat-Safe Look & Learn Display (1) Express Ion Unclipped 3-in-1 (1) Express Ion Blowout Style Guide 1501P24

1.800.933.5733 www.SalonServiceGroup.com

BACK

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STRENGTH

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Super Strong Daily Shampoo 33.8oz Super Strong Daily Conditioner 33.8oz

Color Protect Daily Shampoo 33.8oz Color Protect Daily Conditioner 33.8oz

COLOR CARE

ORIGINAL

1501P12

1501P13

1501P14

Save $4.48

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Awapuhi Shampoo (original) 33.8oz The Detangler 33.8oz

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SHAMPOO ONE

EXTRA-BODY

SMOOTHING

1501P15

1501P16

1501P17

Shampoo One 33.8oz The Conditioner 33.8oz

Extra-Body Daily Shampoo 33.8oz Extra-Body Daily Rinse 33.8oz

Super Skinny Daily Shampoo 33.8oz Super Skinny Daily Treatment 33.8oz

Business Snip ECONOMY # 6 Take Home Offer your guests a way to bottle their salon experience by providing your professional recommendation. Customize the guest experience with a step-by-step style recipe, making sure to pull each product from the shelf as you talk about it.

BACK

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MOISTURE

CURLS

BLONDE

1501P18

1501P19

1501P20

Instant Moisture Daily Shampoo 33.8oz Instant Moisture Daily Treatment 33.8oz

Save $6.13

ULTIMATE COLOR REPAIR

Spring Loaded Shampoo 24oz Spring Loaded Conditioner 24oz

Save $7

Forever Blonde Shampoo 24oz Forever Blonde Conditioner 24oz

Save $7

Save on the Purchase of Ultimate Color Repair Shampoo 33.8oz Ultimate Color Repair Conditioner 6.8oz Receive FREE Ultimate Color Repair Triple Rescue .85oz

FREE CONSTRUCTION PASTE

Purchase Heavy Hitter 33.8oz Receive FREE Construction Paste 2.5oz

FREE CONSTRUCTION PASTE

1501P21

1501MM22

1501MM23

1.800.933.5733 www.SalonServiceGroup.com

Purchase Double Hitter 33.8oz Receive FREE Construction Paste 2.5oz

OYA COLOR CAPE

COLORPROOF CUTTING CAPE

KEVIN.MURPHY CUTTING CAPE

OYCAPE

CPCAPE

KMCAPE

KEUNE CUTTING CAPE

KERATIN COMPLEX COLOR CHEMICAL CAPE

MITCH CUTTING CAPE

KECAPE

KXCAPE-C

MMCAPE

KEUNE CHEMICAL CAPE

KERATIN COMPLEX SMOOTHING CAPE

PAUL MITCHELL CUTTING CAPE

KECHEM

KXCAPE-S

PMCAPE

• Black with logo • Water-resistant fabric • Adjustable velcro closure

• Black with embroidered logo • Water-resistant fabric • Adjustable snap closure

• Black with logo • Water-resistant fabric • Adjustable snap closure

• Embroidered logo • Water-resistant nylon microfiber fabric • Adjustable front snap closure

• Black with logo • Water-resistant fabric • Adjustable velcro closure

• Black with logo • Water-resistant fabric • Adjustable snap closure

• Navy with KEVIN.MURPHY design • Water-resistant fabric • Adjustable snap closure

• Black with logo • Water-resistant fabric • Adjustable snap closure

The PATTHAIRN collection includes 3 commercial looks using geometric and floral patterns. These simple color techniques use different shades without blending to create a look that is both minimalistic and bold.

Technique 1 of 3: Triangles

Save $66.70

TRIANGLES KIT

Purchase (36) or more Evolution of the Color Cube Tubes 2oz Receive FREE (1) Oxid’o 10 Volume Developer 33.8oz (1) Oxid’o 20 Volume Developer 33.8oz (2) EOC 7.35 Medium Golden Mahogany Blonde (2) EOC 4NB Medium Warm Natural Brown (1) PATTHAIRN Triangles Poster (1) PATTHAIRN Color Collection Step-by-Step 1501AP01

Save $5

BUY 1 GET 1 50% OFF

1501AP02

1501AP03

Illuminating Hairspray Strong Hold 10.6oz

Save $1.05

TWIST-FLEX RODS MIXED PACK Includes 6ea of the following rods: 7⁄8˝, 11⁄16˝, 5⁄8˝, 9⁄16˝, ½˝, 7⁄16˝, 3⁄8˝

Illuminating Hairspray Extra Strong Hold 10.6oz

Save $1.49

BUY 1 GET 1 FREE Perm Paper 200ct 1501TOOL01

TFR0D

ALOE ESSENCE GLOVES 50pk Small ALOE-50S Medium ALOE-50M Large ALOE-50L

Aloe Vera has healing properties to moisturize and soothe dry, cracked hands. In addition to softening dead skin cells and healing cracks and cuts, Aloe Vera increases skin elasticity, making it more flexible through collagen and elastin repair. With AloeEssence gloves, the heat of your hands activates the Aloe Essence Complex that is infused into the inside of the gloves. Experience the ultimate in beauty multitasking—delay aging skin while you work!

1.800.933.5733 www.SalonServiceGroup.com

1520 E Evergreen St Springfield, MO 65803

SAVE THE DATE

THE MISSOURI GATHERING 2015

Robert Cromeans Takashi Kitamura Linda Yodice Jason Reyes Mary Kaanoi Heather Cuomo

Main Host & Business Class Cutting Class Color Class MITCH Cutting Class Styling Styling

APRIL 26-27 THE BEST IN THE BUSINESS. ON STAGE, ON SET & BEHIND THE CHAIR. WILL YOU BE THERE? Held at the Hilton Branson Convention Center at the Landing on the Lake For tickets & more information visit SalonServiceGroup.com/MissouriGathering