JAN/FEB 2015
TEXAS
THEGROUPIE
s we start a new year with you at Salon Service Group, I want to thank you for a great 2014. For our customers who have been with us for a while, thank you for your continued support. For those of you who have partnered with us in the past year, welcome aboard and I look forward to building a long and productive relationship. In 2015, we will continue our commitment of being the best business partner you have. All of us at Salon Service Group are excited to move into our new facility to accommodate our growth and to better serve you. We’ve added additional staff members in every part of our business—customer service, marketing, accounting, education and sales support. We’re also implementing a state-of-the-art picking system to improve order accuracy. We have you to thank for our growth. As a relationship-based company, we are committed to brands and companies that truly support the independent business owner. To be a part of Salon Service Group you have to be a part of our philosophy—privately owned and committed to successful relationships with stylists and salon owners. I’m excited about our future together and want to thank you again personally and on behalf of all the staff at Salon Service Group. I am proud to be a part of such a great company that is dedicated to serving you. gino barbo president/ceo
Editor’s Pick The weather outside may be frightful, but your scalp will feel delightful. As long as it stays outside and not falling from scalp to toe, let it snow, let it snow, let it snow. Snowflakes are here but scalp flakes don’t have to be. Chilly weather and indoor heating can result in itchy and flaky scalps, but our Jan/Feb Groupie Editor’s Pick, Keune Derma Exfoliating Shampoo, is the solution to removing and preventing dandruff. KDES8
1.800.933.5733 www.SalonServiceGroup.com
Save $7
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CURL CREAM + HEADBAND
STRAIGHT CREAM + HEADBAND
1501KE01
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Purchase Design Straight Cream 6.8oz Receive FREE Boho Headband
Purchase Design Curl Cream 6.8oz Receive FREE Boho Headband
*Actual refill image not shown. Bleach refills come in 17.6oz bags.
Save $12.14
MAGIC BLONDE BLEACH KIT
Purchase at Reduced Price Magic Blonde Bleach 17.6oz 20 Vol. Developer 33.8oz Pop-Up Foil Dispenser 250ct 1501KE03
Save $20.74
Save $16.95
MAGIC BLONDE BLEACH REFILL KIT
Purchase at Reduced Price Magic Blonde Bleach Refill 17.6oz (2pk) 20 Vol. Developer 33.8oz 30 Vol. Developer 33.8oz Pop-Up Foil Dispenser 500ct 1501KE04
FREE CARE LINE 2-PHASE SPRAY Purchase (3) 2-Phase Spray 6.8oz Receive FREE (1) 2-Phase Spray 13.5oz 1501KE05
Save $36
TINTA COLOR + TREND COLLECTION BANNER
Purchase (24 or more) tubes of Tinta Color 2oz Receive FREE Trend Collection Banner 23 ½˝× 78˝ *While supplies last
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Keune Care Line nourishes the hair and helps to balance the natural function of the scalp. The Derma Care Line utilizes Essential Minerals from natural sources to provide solutions to specific hair concerns such as thinning and dandruff. End result? Healthy scalp, shiny hair, happy client.
KDAS8
KDAL2
Activating Shampoo & Lotion • Stimulates hair growth and lengthens growth phase • Prevents hair loss • Vitamin H results in stronger hair • Proteins and B5 regulate moisture and give body and volume
KDES8
KDEL2
Exfoliating Shampoo & Lotion • Mild cleansing against oil and dry dandruff • Gently removes dandruff • Stops fermentation of the dandruff fungus • Balances scalp and results in shiny hair
KDRS8
Regulating Shampoo • Mild cleansing for oily hair • Restores the natural function of the scalp • Bio-Sulphur and Betains regulate secretion of sebum
1.800.933.5733 www.SalonServiceGroup.com
Save $9
Business Snip Reward a VIP client who purchases any u-smooth product with a FREE Mold Define Paste at no additional cost to you.
Light hold Hydrates hair
CREAM & PASTE Purchase Cream 1.7oz Receive FREE Mold Define Paste 3.4oz 1501US01
Adds volume, shine and texture Protects from heat Reduces frizz
Ergonomic offset handle Clean cutting with Convex Edge Smooth cuts on wet and dry hair Save $50.50
CUT & STYLE
Purchase u-smooth Shear Duo • u-shear 5.5˝ • u-thinner (26 teeth) • Leather carrying case Receive FREE Color Hydrate Shampoo 10.1oz Color Hydrate Conditioner 10.1oz Flexible Styling Spray 10oz Mold Define Paste 3.4oz Cream 1.7oz Texture Volume Spray 5.1oz 1501US03
Save $18+
PURCHASE 4 OR MORE AND SAVE BIG *No Mix & Match Firm Finishing Hairspray 10oz UFIRM10
Flexible Styling Hairspray 10oz USP10
*Stickered for retail!
Save $5.95
HYDRATE & BRUSH
Purchase Color Hydrate Shampoo 10.1oz Color Hydrate Conditioner 10.1oz Receive FREE u-smooth Wetbrush (silver) 1501US02
Save $149.70
BUY 6 AND SAVE 1.5˝ Smoothing Iron 1˝ Styling Iron US1
USMOOTH
*FREE easel card included!
1.800.933.5733 www.SalonServiceGroup.com
No heat. No hassle.
All Happy.
add extensions to your repertoire? Extensions serve as a problem-solver for your clients’ concerns while also making money for you! Extensions can be used to add volume, length, dynamic color and highlights, and can even be used to alter the shape of a cut or to correct an undesirable haircut. As highlighted in the November Modern Salon, adding extensions to your service menu has the potential of increasing your daily business by up to $1500 a day!
ARE THE BENEFITS OF HOTHEADS?
DO YOU SELL THE SERVICE?
Hotheads Hair Extensions revolutionized the world of hair extensions by providing an opportunity for stylists to save themselves and clients time while eliminating the need for tools and heat.
Knowledge is power, and power makes a satisfied customer (and money!). Many women don’t know the potential solutions that hair extensions can offer, and believe them to be too high-priced and time-consuming. Maximize profit on your extension services by marketing your knowledge about the ease and affordability of Hotheads, and by customizing your approach to each client.
• Easy to apply and remove without damage or hair loss. • Only extension that results in a full head of hair in one hour or less. • 28 natural colors that can be combined to match over 500 shades. • Applications last eight to ten weeks. • Extensions may be reused up to three times. • Reapplying in the same style is easy by using a styrofoam head guide! (see next page) • Hotheads gives back. Working with Friends Are By Your Side, Hotheads donates extensions to women undergoing treatment for cancer and toys to children battling cancer. Check out FriendsAreByYourSide.com for more information. While most companies are still utilizing 20-year-old technology and concepts, Hotheads addresses the current concerns of the professional cosmetologist. You can learn how to spend less time making more money with Hotheads. Check out our Spring Education schedule on the next page. All you need is a clip and a comb.
Showcase Hotheads to potential extension clients by styling only half of a mannequin head with Hotheads.
• Take before & after photos in all colors and styles for a portfolio. • Connect to Hotheads social media platforms and subscribe to their email list to reap the benefits of the latest tips and techniques. Share extension ideas and before & after photos on your own social media pages. • Wear hair extensions yourself and encourage your staff to wear them. Try something new every few months to demonstrate the versatility of extensions first hand. • In your salon, set up a before and after mannequin head with one pre-extensions side and one post-extensions side (see image on left). • Offer free consultations in which you discuss your client’s idea of perfect hair, then provide a variety of extension options to make their dream a reality. • Contact your Sales Consultant about Hotheads marketing material options such as posters and mirror clings to promote your extension services. • Create a special hair extension menu and add extensions as part of your special event, upstyle and bridal service packages.
Sell the Service
Hotheads Cape HHCAPE
Save $6
Giselle Mannequin MANNEQUIN-GISELLE
Stay Organized Styrofoam heads are a great tool to maintain consistent placement during extension reapplication. Styrofoam Head STYROHEAD
Get Certified January 12.....Nashville, TN March 9...........Iowa City, IA March 9...........Milwaukee, WI March 16.........Springfield, MO March 16.........Minneapolis, MN March 23........St. Louis, MO March 23........Kansas City, MO March 23........Oklahoma City, OK March 30.......Tulsa, OK April 13............Omaha, NE May 3................Dallas, TX * Classes are subject to change. Please check Salon Service Group website for updates.
1.800.933.5733 www.SalonServiceGroup.com
r
David del Solar
ola S l e ld Ange
Aston Lafon
Don’t take any wooden nickels. Advocate the repeal of the Men’s Grooming Prohibition. Choose 18.21 Man Made.
We encourage you to look beyond the traditional grooming experience for men and discover this new opportunity for yourself.
Our origins are rooted within the professional beauty industry. We are deeply passionate about supporting the salon environment with business insights, strategies, and physical trainings coupled with premium products to ultimately provide the finest masculine grooming experience and create new revenue opportunities for the business.
In the days of Prohibition when whiskey was taken away, the Booticians started to produce their own whiskey. With the landscape of men’s grooming products being so mundane, we began bootlegging our own collection of premium goods with a vision and passion to provide the Society of Men with a truly unprecedented grooming experience.
ade 18.21 Man M
Was there a prohibition placed on grooming products for men which mandated that they all had to be standardized? Menthol, and energizing, stimulating and tingling mixtures have become the benchmark characteristics for the common men’s grooming experience today.
Early in the development of our premium goods, we discovered that the Prohibition of alcohol seemed to mirror the current state of grooming products for men.
The 18.21 namesake was inspired by the Amendments that began and ended the Prohibition of alcoholic beverages in the early 1900’s. The 18th amendment of the United States Constitution established Prohibition and was later repealed by the ratification of the 21st amendment.
Each uncommon mixture in our reserve features the opulent essence of Sweet Tobacco and has been prepared with Texas Pride by the company’s founders Angel del Solar, Aston LaFon and David del Solar.
We are 18.21 Man Made and we exclusively support the Society of Men with meticulously crafted, premium grooming provisions.
1.800.933.5733
POMADE: A modern mixture with a classic finish, high shine, and medium hold. The water soluble formula combs into the hair with ease, ideal for shaping well groomed looks that are restylable and never flake.
CLAY: A hybrid wax/clay with a true matte finish & high hold. This gritty, whipped, water soluble formula thickens the hair, absorbs oil, and amplifies texture to create an undone, natural finish.
PASTE: A pliable molding compound that provides a medium hold with a satin finish. The whipped, water soluble formula provides fullness, flexible molding, sleek definition, and amplified texture.
MAN MADE WASH: Fortifying Shampoo, Conditioner, and Body Wash all-in-one. A gentle cleansing, PH balanced, rich lathering formula that also strengthens skin, hair & scalp with weightless moisture.
Sulfate and Paraben free.
Featuring the unique aromatic experience of Sweet Tobacco.
Display Box
INTROET192
Purchase (4) Man Made Wash 18oz (4) Clay 2oz (4) Paste 2oz (4) Pomade 2oz Receive FREE (1) Man Made Wash 16oz (1) Clay 2oz (1) Paste 2oz (1) Pomade 2oz
STARTER INTRO
Save $48
*Limit 1 Try-Me Kit per stylist
ETSAMPBX
Purchase Man Made Wash 18oz Clay 2oz Paste 2oz Pomade 2oz
TRY-ME KIT
LIMITED TIME ONLY!
www.SalonServiceGroup.com
*18.21 Try-Me Kit is limit one per salon owner, stylist or booth renter as a trial only. Purchase of open stock items only available with prior purchase of Salon Intro or Starter Intro.
INTROET480
Purchase (10) Man Made Wash 18oz (10) Clay 2oz (10) Paste 2oz (10) Pomade 2oz Receive FREE (1) Man Made Wash 64oz (2) Clay 2oz (2) Paste 2oz (2) Pomade 2oz (1) Message Board (1) Display Box (1) Half-Gallon Pump
SALON INTRO
Save $145
Message Board
DON’T LET WINTER WEATHER WIN Fight winter frizz with ColorProof’s CrazySmooth. CrazySmooth’s revolutionary 100% Vegan formulas include smooth-as-silk, de-frizzing technology, delivering the ultimate in unsurpassed color and thermal protection without the use of sulfates, salts or gluten. CrazySmooth nourishes, tames, and softens hair, with a proprietary blend of Camellia Oil from Japan and Abyssinian Oil from Africa, plus seaweed and shea butter, CrazySmooth infuses moisture for increased manageability w i t h o u t weighing hair down. Save $9.25
CRAZYSMOOTH DUO
Purchase CrazySmooth Shampoo 10.1oz Receive 50% OFF CrazySmooth Condition 8.5oz 1501CP01
25% COLORPROOF PRO SIZES Save $7.37
Save $8
SuperRich Shampoo 25.4oz
CrazySmooth Shampoo 25.4oz
CPMS25
CPSS25
SuperRich Condition 25.4oz
CrazySmooth Condition 25.4oz
CPMC25
CPSC25
SuperPlump Shampoo 25.4oz
TruCurl Shampoo 25.4oz
CPVS25
CPCS25
SuperPlump Condition 25.4oz
TruCurl Condition 25.4oz
CPVC25
CPCC25
ClearItUp Shampoo 25.4oz CPDS25
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BUY 2 GET 1 FREE PURE RELEASE
BUY 2 GET 1 FREE MOISTURE MASQUE
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Purchase (2) PureRelease Instant Detangle 8.5oz Receive FREE (1) PureRelease Instant Detangle 8.5oz
Purchase (2) DeepQuench Moisture Masque 5.2oz Receive FREE (1) DeepQuench Moisture Masque 5.2oz
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FREE HALF GALLON
FREE HALF GALLON
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Purchase (8) SuperRich Shampoo 10.1oz Receive FREE (1) SuperRich Shampoo 64oz
Purchase (8) SuperRich Condition 8.5oz Receive FREE (1) SuperRich Condition 64oz
FREE MERCHANDISE KIT Save $88.40
Purchase (3) FiberBlast Texture Crème 2.5oz (3) PowderFix Texturizing Powder .53oz (3) PlushLocks Leave-In Smooth 6.7oz Receive FREE (3) PowerSculpt Hard Hold Gel 5.1oz (1) 5 ×7˝ Easel Card (1) 8½ ×11˝ Easel Card (3) Mirror Clings (4) ColorProof Retail Bags (4) Fusion Cards 1501CP06
1.800.933.5733 www.SalonServiceGroup.com
Business Snip The #1 hair concern for men is hair loss, but with the STIMULATE-ME and THICK. AGAIN products men receive the immediate benefit of fuller-looking hair. In the USA alone, the men’s grooming market has reached annual sales of over $6.1 billion. Are you ready for a piece? Sell only 3 GET THICK.AGAIN retail box sets at $75ea ($94 value) to cover the cost of the entire package!
Save $136.50
GET THICK.AGAIN
Purchase (6) GET.THICK.AGAIN Retail box sets Includes: STIMULATE-ME.WASH 8.4oz STIMULATE-ME.RINSE 8.4oz FREE THICK.AGAIN 3.4oz (1) STIMULATE-ME.WASH 33.8oz (1) STIMULATE-ME.RINSE 33.8oz Receive FREE (1) THICK.AGAIN 3.4oz + Glorifier (2) Liter Pumps 1501KM01
Save $12.50
RESTOCK: BUY 10 GET 2 FREE! *Available February 1st
Save $27.52
STIMULATE-ME.WASH 8.4oz 1501KM05
STIMULATE-ME.RINSE 8.4oz 1501KM06
Save $39
THICK.AGAIN 3.4oz 1501KM07
Save $13.75
EASY.LUXURY
PLUMP.UP.THE.VOLUME
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Purchase LUXURY.WASH 8.4oz LUXURY.RINSE 8.4oz Receive FREE EASY.RIDER 3.4oz
Purchase ANGEL.WASH 8.4oz BODY.MASS 3.4oz Receive FREE ANGEL.RINSE 8.4oz
Awaken your senses... Stimulate your scalp. NEW!
STIMULATE-ME.WASH • Refreshing daily shampoo for men • Awakens and clarifies hair & scalp • Fights damage and relieves inflammation • Promotes healthier hair growth 8.4oz | KMSTMW8 33.8oz | KMSTMW33
NEW!
STIMULATE-ME.RINSE
NEW!
THICK.AGAIN
• Refreshing and stimulating daily conditioner • Rehydrates hair and scalp without clogging pores • Promote moisture retention, shine and luster • Increases the growth rate of hair 8.4oz | KMSTMR8 33.8oz | KMSTMR33
• Stimulates hair growth and lengthens the growth phase for stronger, thicker hair • Thickens hair and prevents breakage • Fortifies and strengthens roots to prevent thinning and falling hair 3.4oz | KMTA3
Save $122.52
STYLIST TOOL BAG
Purchase (1) SMOOTHING.BRUSH (1) LARGE.ROLL.BRUSH (1) NEW! SMALL.ROLL.BRUSH (1) NEW! STYLING.BRUSH (1) POUCH WITH CUTTING COMB (1) TEXTURE.COMB (1) TAIL COMB (box of 6) (1) CURL.CLIPS (bag of 8) (1) PIN.CLIPS (bag of 6) (1) SEWING.KIT (1) TEXTURE.NET (1) CAPE
Receive FREE (1) STYLIST BAG (2) TOWEL (12) WAVE.CLIPS (12) MEDIUM.CURLERS (12) LARGE.CURLERS 1501KM04
1.800.933.5733 www.SalonServiceGroup.com
NEW!
CUTTING
Business Snip
CAPE
Use the Moroccanoil Cape as a conversation starter on how winter weather damages hair. Customize your conversation to your clients’ hair type, and suggest takehome hydrating and repairing products like the Moroccanoil Treatment or a Mask.
• Lightweight & breathable design • Water-resistant fabric • Adjustable snap closure for client comfort MORCAPE
BOAR BRUSHES Round Brush - Small (25mm) MORBOAR-S
Round Brush - Medium (35mm) MORBOAR-M
Handcrafted ash-wood handle
Round Brush - Large (45mm) MORBOAR-L
Paddle Brush MORBOAR-PDL
Teasing MORBOAR-TS
100% natural boar bristles
Ceramic barrel
25%
LIMITED EDITION!
MORE
FREE
Moroccanoil Treatment 4.23oz MOIL4
Moroccanoil Treatment Light 4.23oz MOLT4
PROFESSIONAL TOOLS Tourmaline Ceramic Hair Dryer MORDRYER
Titanium Ceramic Hairstyling Iron MORIRON
Travel Styling Iron MORIRON-M
CERAMIC BRUSHES
Removable pick
Round Brush - Small (25mm) MORBR-RS
Round Brush - Medium (35mm) MORBR-RM
Round Brush - Large (45mm) MORBR-RL
Nylon bristles
Round Brush - Extra Large (55mm) MORBR-RXL
Professional Paddle Brush
Ceramic barrel
MORBR-PRO
1.800.933.5733 www.SalonServiceGroup.com
KEVIN.MURPHY CUTTING CAPE
COLORPROOF CUTTING CAPE
KEUNE CHEMICAL CAPE
KMCAPE
CPCAPE
KECHEM
OLIVIA GARDEN CHIC CHEMICAL CAPE
FROMM DIANE SHAMPOO CAPE
KEUNE CUTTING CAPE
CHIC
SHMPCAPE
KECAPE
• Navy with KEVIN.MURPHY design • Water-resistant fabric • Adjustable snap closure
• Black stripe texture • Water-resistant fabric • Perfect Fit™ neck closure
• Embroidered logo • Water-resistant nylon microfiber fabric • Adjustable front snap closure
• Black • Water-resistant fabric • Adjustable velcro closure
• Black with logo • Water-resistant fabric • Adjustable snap closure
• Black with emboidered logo • Water-resistant fabric • Adjustable snap closure
ALOE ESSENCE GLOVES 50pk Small ALOE-50S Medium ALOE-50M Large ALOE-50L
Aloe Vera has healing properties to moisturize and soothe dry, cracked hands. In addition to softening dead skin cells and healing cracks and cuts, Aloe Vera increases skin elasticity, making it more flexible through collagen and elastin repair. With AloeEssence gloves, the heat of your hands activates the Aloe Essence Complex that is infused into the inside of the gloves. Experience the ultimate in beauty multitasking—delay aging skin while you work!
Save $1.05
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TWIST-FLEX RODS MIXED PACK (6) 7/8˝rods (6) 11/16˝rods (6) 5/8˝rods
(6) 9/16˝rods (6) 1/2˝rods
BUY 1 GET 1 FREE Perm Paper 200ct
(6) 7/16˝rods (6) 3/8˝rods
1501TOOL01
TFROD
OPI OVERSTOCK:
25% OFF!
OPI Edge File 150 Grit
Expert Touch Table Towels 45pk
FI601
AC875
OPI Edge File 180 Grit
Expert Touch Salon Mitts 100ct
FI611
AC081
OPI Edge File 240 Grit
Expert Touch Nail Wipes 200ct
FI621
AC810
Mariah Carey Mini Pack 4ct
Expert Touch Nail Wipes 475ct
DDM13
AC809
Maintenance Nail Envy .5oz
Avoplex Nail & Cuticle Oil .25oz
NT141
AV701
OPI Spa Complete 32oz SD187
1.800.933.5733 www.SalonServiceGroup.com
Foot File with Disposable Grit Strips Includes: (2) 80-Grit Disposable Strips (2) 120-Grit Disposable Strips PC180
Disposable 80-Grit Strips 20 ct PC174
Disposable 120-Grit Strips 20 ct PC172
N-A-S '99' Nail Cleaning Solution 4oz SD306
N-A-S '99' Nail Cleaning Solution 16oz SD306
1520 E Evergreen St Springfield, MO 65803
LIMITED EDITION!
The perfect accessory for the perfect fans—the Limited Edition KEVIN.MURPHY tote! Transport your favorite KEVIN.MURPHY products and tools in this spacious, heavy-duty black canvas tote. • Cotton-polyester blend • Sturday Leather handles • 17.5˝x 16.5˝ KMTOTE
ORDER BY PHONE: 1.800.933.5733
ORDER ONLINE:
www.SalonServiceGroup.com
FIND A STORE:
www.SalonServiceGroup.com/locations