January / February - North by Salon Service Group

JAN/FEB 2015

THEGROUPIE

s we start a new year with you at Salon Service Group, I want to thank you for a great 2014. For our customers who have been with us for a while, thank you for your continued support. For those of you who have partnered with us in the past year, welcome aboard and I look forward to building a long and productive relationship. In 2015, we will continue our commitment of being the best business partner you have. All of us at Salon Service Group are excited to move into our new facility to accommodate our growth and to better serve you. We’ve added additional staff members in every part of our business—customer service, marketing, accounting, education and sales support. We’re also implementing a state-of-the-art picking system to improve order accuracy. We have you to thank for our growth. As a relationship-based company, we are committed to brands and companies that truly support the independent business owner. To be a part of Salon Service Group you have to be a part of our philosophy—privately owned and committed to successful relationships with stylists and salon owners. I’m excited about our future together and want to thank you again personally and on behalf of all the staff at Salon Service Group. I am proud to be a part of such a great company that is dedicated to serving you. gino barbo president/ceo

Editor’s Pick The weather outside may be frightful, but your scalp will feel delightful. As long as it stays outside and not falling from scalp to toe, let it snow, let it snow, let it snow. Snowflakes are here but scalp flakes don’t have to be. Chilly weather and indoor heating can result in itchy and flaky scalps, but our Jan/Feb Groupie Editor’s Pick, Keune Derma Exfoliating Shampoo, is the solution to removing and preventing dandruff. $

Keune Care Line nourishes the hair and helps to balance the natural function of the scalp. The Derma Care Line utilizes Essential Minerals from natural sources to provide solutions to specific hair concerns such as thinning and dandruff. End result? Healthy scalp, shiny hair, happy client.

KDES8 $

KDAS8

13.95

KDAL2

Activating Shampoo & Lotion • Stimulates hair growth and lengthens growth phase • Prevents hair loss • Proteins regulate moisture to give body & volume

KDES8

14.95

KDEL2

Exfoliating Shampoo & Lotion • Mild cleansing against oil and dry dandruff • Stops fermentation of the dandruff fungus • Balances scalp and results in shiny hair

KDRS8

Regulating Shampoo • Mild cleansing for oily hair • Restores the natural function of the scalp • Bio-Sulphur and Betains regulate secretion of sebum

*Keune is not avaliable in IA, NE, WI, or MN.

1.800.933.5733 www.SalonServiceGroup.com

Save $9

Business Snip Reward a VIP client who purchases any u-smooth product with a FREE Mold Define Paste at no additional cost to you.

Light hold Hydrates hair

CREAM & PASTE Purchase Cream 1.7oz Receive FREE Mold Define Paste 3.4oz $

1501US01

Adds volume, shine and texture Protects from heat Reduces frizz

Ergonomic offset handle Clean cutting with Convex Edge Smooth cuts on wet and dry hair Save $50.50

CUT & STYLE

Purchase u-smooth Shear Duo • u-shear 5.5˝ • u-thinner (26 teeth) • Leather carrying case Receive FREE Color Hydrate Shampoo 10.1oz Color Hydrate Conditioner 10.1oz Flexible Styling Spray 10oz Mold Define Paste 3.4oz Cream 1.7oz Texture Volume Spray 5.1oz $

299

1501US03

Save $18+

PURCHASE 4 OR MORE FOR $5 EACH *No Mix & Match Firm Finishing Hairspray 10oz UFIRM10

Flexible Styling Hairspray 10oz USP10

*Stickered for retail!

Save $5.95

HYDRATE & BRUSH

Purchase Color Hydrate Shampoo 10.1oz Color Hydrate Conditioner 10.1oz Receive FREE u-smooth Wetbrush (silver) $

1501US02

Save $149.70

6 FOR $85ea

Regular $109.95ea 1.5˝ Smoothing Iron 1˝ Styling Iron US1

USMOOTH

*FREE easel card included!

1.800.933.5733 www.SalonServiceGroup.com

No heat. No hassle.

All Happy.

add extensions to your repertoire? Extensions serve as a problem-solver for your clients’ concerns while also making money for you! Extensions can be used to add volume, length, dynamic color and highlights, and can even be used to alter the shape of a cut or to correct an undesirable haircut. As highlighted in the November Modern Salon, adding extensions to your service menu has the potential of increasing your daily business by up to $1500 a day!

ARE THE BENEFITS OF HOTHEADS?

DO YOU SELL THE SERVICE?

Hotheads Hair Extensions revolutionized the world of hair extensions by providing an opportunity for stylists to save themselves and clients time while eliminating the need for tools and heat.

Knowledge is power, and power makes a satisfied customer (and money!). Many women don’t know the potential solutions that hair extensions can offer, and believe them to be too high-priced and time-consuming. Maximize profit on your extension services by marketing your knowledge about the ease and affordability of Hotheads, and by customizing your approach to each client.

• Easy to apply and remove without damage or hair loss. • Only extension that results in a full head of hair in one hour or less. • 28 natural colors that can be combined to match over 500 shades. • Applications last eight to ten weeks. • Extensions may be reused up to three times. • Reapplying in the same style is easy by using a styrofoam head guide! (see next page) • Hotheads gives back. Working with Friends Are By Your Side, Hotheads donates extensions to women undergoing treatment for cancer and toys to children battling cancer. Check out FriendsAreByYourSide.com for more information. While most companies are still utilizing 20-year-old technology and concepts, Hotheads addresses the current concerns of the professional cosmetologist. You can learn how to spend less time making more money with Hotheads. Check out our Spring Education schedule on the next page. All you need is a clip and a comb.

Showcase Hotheads to potential extension clients by styling only half of a mannequin head with Hotheads.

• Take before & after photos in all colors and styles for a portfolio. • Connect to Hotheads social media platforms and subscribe to their email list to reap the benefits of the latest tips and techniques. Share extension ideas and before & after photos on your own social media pages. • Wear hair extensions yourself and encourage your staff to wear them. Try something new every few months to demonstrate the versatility of extensions first hand. • In your salon, set up a before and after mannequin head with one pre-extensions side and one post-extensions side (see image on left). • Offer free consultations in which you discuss your client’s idea of perfect hair, then provide a variety of extension options to make their dream a reality. • Contact your Sales Consultant about Hotheads marketing material options such as posters and mirror clings to promote your extension services. • Create a special hair extension menu and add extensions as part of your special event, upstyle and bridal service packages.

Sell the Service

Hotheads Cape $

HHCAPE

Save $6

Giselle Mannequin $

MANNEQUIN-GISELLE

Stay Organized Styrofoam heads are a great tool to maintain consistent placement during extension reapplication. Styrofoam Head $

7.50

STYROHEAD

Get Certified January 12.....Nashville, TN March 9...........Iowa City, IA March 9...........Milwaukee, WI March 16.........Springfield, MO March 16.........Minneapolis, MN March 23........St. Louis, MO March 23........Kansas City, MO March 23........Oklahoma City, OK March 30.......Tulsa, OK April 13............Omaha, NE May 3................Dallas, TX * Classes are subject to change. Please check Salon Service Group website for updates.

1.800.933.5733 www.SalonServiceGroup.com

OYA COLOR CAPE

• Black with logo • Water-resistant fabric • Adjustable velcro closure $

OYCAPE

KEUNE CUTTING CAPE

• Black with embroidered logo • Water-resistant fabric • Adjustable snap closure $

26.95

KECAPE

KEUNE CHEMICAL CAPE • Black with logo • Water-resistant fabric • Adjustable snap closure $

26.95

KECHEM

COLORPROOF CUTTING CAPE

• Embroidered logo • Water-resistant nylon microfiber fabric • Adjustable front snap closure $

CPCAPE

ALFAPARF MILANO CUTTING CAPE

• Black with silver edges and embroidered logo • Water-resistant fabric • Adjustable velcro closure $

APCAPE

OLIVIA GARDEN CHIC CHEMICAL CAPE • Black stripe texture • Water-resistant fabric • Perfect Fit™ neck closure $

15.95

CHIC

KEVIN.MURPHY CUTTING CAPE

• Navy with KEVIN.MURPHY design • Water-resistant fabric • Adjustable snap closure $

KMCAPE

KERATIN COMPLEX COLOR CAPE • Black with logo • Water-resistant fabric • Adjustable velcro closure $

KXCAPE-C

KERATIN COMPLEX SMOOTHING CAPE • Black with logo • Water-resistant fabric • Adjustable snap closure $

KXCAPE-S

The PATTHAIRN collection includes 3 commercial looks using geometric and floral patterns. These simple color techniques use different shades without blending to create a look that is both minimalistic and bold.

Technique 1 of 3: Triangles

Save $66.70

TRIANGLES KIT

Purchase (36) or more Evolution of the Color Cube Tubes 2oz Receive FREE (1) Oxid’o 10 Volume Developer 33.8oz (1) Oxid’o 20 Volume Developer 33.8oz (2) EOC 7.35 Medium Golden Mahogany Blonde (2) EOC 4NB Medium Warm Natural Brown (1) PATTHAIRN Triangles Poster (1) PATTHAIRN Color Collection Step-by-Step 1501AP01

Save $5

BUY 1 GET 1 50% OFF

Illuminating Hairspray Extra Strong Hold 10.6oz

Illuminating Hairspray Strong Hold 10.6oz $

1501AP02

BUY 1 GET 1 FREE

TWIST-FLEX RODS MIXED PACK

Perm Paper 200ct

Includes 6ea of the following rods: 7⁄8˝, 11⁄16˝, 5⁄8˝, 9⁄16˝, ½˝, 7⁄16˝, 3⁄8˝

12.95

1501AP03

Save $1.49

Save $1.05

1.49

1501TOOL01

TFR0D

ALOE ESSENCE GLOVES 50pk Small ALOE-50S Medium ALOE-50M Large ALOE-50L

5 95

Aloe Vera has healing properties to moisturize and soothe dry, cracked hands. In addition to softening dead skin cells and healing cracks and cuts, Aloe Vera increases skin elasticity, making it more flexible through collagen and elastin repair. With AloeEssence gloves, the heat of your hands activates the Aloe Essence Complex that is infused into the inside of the gloves. Experience the ultimate in beauty multitasking—delay aging skin while you work!

1.800.933.5733 www.SalonServiceGroup.com

DON’T LET WINTER WEATHER WIN Fight winter frizz with ColorProof’s CrazySmooth. CrazySmooth’s revolutionary 100% Vegan formulas include smooth-as-silk, de-frizzing technology, delivering the ultimate in unsurpassed color and thermal protection without the use of sulfates, salts or gluten. CrazySmooth nourishes, tames, and softens hair, with a proprietary blend of Camellia Oil from Japan and Abyssinian Oil from Africa, plus seaweed and shea butter, CrazySmooth infuses moisture for increased manageability w i t h o u t weighing hair down. Save $9.25

CRAZYSMOOTH DUO

Purchase CrazySmooth Shampoo 10.1oz Receive 50% OFF CrazySmooth Condition 8.5oz $

27.75

25% COLORPROOF PRO SIZES Save $7.37

SuperRich Shampoo 25.4oz $

22.13

CPMS25

SuperRich Condition 25.4oz $

22.13

CPMC25

SuperPlump Shampoo 25.4oz $

22.13

CPVS25

SuperPlump Condition 25.4oz $

22.13

CPVC25

ClearItUp Shampoo 25.4oz $

22.13

CPDS25

Save $8

CrazySmooth Shampoo 25.4oz $

CPSS25

CrazySmooth Condition 25.4oz $

CPSC25

TruCurl Shampoo 25.4oz $

CPCS25

TruCurl Condition 25.4oz $

CPCC25

1501CP01

Save $13

Save $21

BUY 2 GET 1 FREE PURE RELEASE

Purchase (2) PureRelease Instant Detangle 8.5oz Receive FREE (1) PureRelease Instant Detangle 8.5oz $

1501CP02

BUY 2 GET 1 FREE MOISTURE MASQUE

Purchase (2) DeepQuench Moisture Masque 5.2oz Receive FREE (1) DeepQuench Moisture Masque 5.2oz $

FREE HALF GALLON

Purchase (8) SuperRich Shampoo 10.1oz Receive FREE (1) SuperRich Shampoo 64oz

128

1501CP03

Save $50

Purchase (8) SuperRich Condition 8.5oz Receive FREE (1) SuperRich Condition 64oz $

1501CP04

128

1501CP05

FREE MERCHANDISE KIT Save $88.40

Purchase (3) FiberBlast Texture Crème 2.5oz (3) PowderFix Texturizing Powder .53oz (3) PlushLocks Leave-In Smooth 6.7oz Receive FREE (3) PowerSculpt Hard Hold Gel 5.1oz (1) 5 ×7˝ Easel Card (1) 8½ ×11˝ Easel Card (3) Mirror Clings (4) ColorProof Retail Bags (4) Fusion Cards $

1501CP06

1.800.933.5733 www.SalonServiceGroup.com

�ay of

INDULGENCE Business Snip Kick off 2015 with a focus on some well-deserved R&R for your clients. Provide a Day of Indulgence Menu of Services, and help your clients find their inner bliss while amping up your retail sales. Create a “Celebrate You” campaign for January, and a “Celebrate Love” campaign for February. Don’t forget to mention Day of Indulgence to your male clients as the perfect Valentine’s gift!

Save $55

Purchase (1) Vitalshot Restorative Keratin Ampoules 10pk (3) Vanilla Bean Deep Conditioner 7oz (6) KeraWhip Hydrating Cream Conditioner 8.5oz (3) Thermo-Shine Thermal Protectant Mist 3.4oz Receive FREE (1) Vanilla Bean Deep Conditioner 33.8oz (1) SpaRoom Aromafier + Lavender Essential Oil (1) Keratin Complex Shelf Talker (25) Day of Indulgence Menu of Services (1) Day of Indulgence Business-Building Handbook (4) Themed Monthly Posters (January-April) (1) Direct Mailer (4) Sets of Themed Social Media Posts (4) Themed E-Blasts $

187.50

1501KX01

NEW size!

OF SERVICES

SUPER SMOOTH TREATMENTS

THE SIGNATURE SMOOTHING SOLUTION The ultimate smoothing sensation! The award-winning signature treatment from Keratin Complex® is a life-changer that reduces frizz and curl, increases manageability, and cuts daily styling time for up to five months.

THE SAME DAY SMOOTHER This unique system utilizes advanced glycolic technology and our signature keratin to deliver smoother, more manageable hair that can be shampooed and styled on the same day! Results last up to three months.

THE SPEEDY SMOOTHING SOLUTION In just one hour, this express smoothing service reduces frizz, curl and daily styling time for up to six weeks.

SMOOTH MEETS COLOR Pre-book any Smoothing Therapy treatment with a color touch-up to receive an exclusive package deal.

BANG OR SPOT TREATMENTS Discover the results of Keratin Complex Smoothing Therapy treatments on bangs, cowlicks or problem areas.

SMOOTH FOR MEN Men need smoothing too! This service gives male clients a more professional, polished look in one hour or less.

WWW.KERATINCOMPLEX.COM

Save $103.99

Save $34.99

THE SPEEDY SMOOTHER: SALON EDITION

WWW.KERATINCOMPLEX.COM

more professional, polished look in one hour or less. Men need smoothing too! This service gives male clients a SMOOTH FOR MEN

Purchase (1) Express Blow Out 33.8oz Receive FREE (1) Natural Keratin Smoothing Treatment 4oz (25) Menu of Services Rack Cards Plus FREE Bonus Items (6) KeraBrilliance tubes 2oz OF SERVICES treatments on bangs, cowlicks or problem areas. Discover the results of Keratin Complex Smoothing Therapy BANG OR SPOT TREATMENTS touch-up to receive an exclusive package deal. Pre-book any Smoothing Therapy treatment with a color SMOOTH MEETS COLOR

curl and daily styling time for up to six weeks. In just one hour, this express smoothing service reduces frizz, THE SPEEDY SMOOTHING SOLUTION Results last up to three months. hair that can be shampooed and styled on the same day! our signature keratin to deliver smoother, more manageable This unique system utilizes advanced glycolic technology and THE SAME DAY SMOOTHER

daily styling time for up to five months. that reduces frizz and curl, increases manageability, and cuts signature treatment from Keratin Complex® is a life-changer The ultimate smoothing sensation! The award-winning THE SIGNATURE SMOOTHING SOLUTION

SUPER SMOOTH TREATMENTS

8.7/8KC Light Caramel Brown 6.7/6K Dark Caramel Blonde 9.2/9V Light Violet Blonde 6.0/6N Dark Blonde 7.0/7N Medium Blonde 5.56/5MR Light Mahogany Red Brown

315

more professional, polished look in one hour or less. Men need smoothing too! This service gives male clients a SMOOTH FOR MEN

Purchase (1) Express Blow Out 12oz Receive FREE (1) Clarifying Shampoo 12oz (25) Menu of Services Rack Cards Plus FREE Bonus Items (3) KeraBrilliance tubes 2oz OF SERVICES

treatments on bangs, cowlicks or problem areas. Discover the results of Keratin Complex Smoothing Therapy BANG OR SPOT TREATMENTS touch-up to receive an exclusive package deal. Pre-book any Smoothing Therapy treatment with a color SMOOTH MEETS COLOR curl and daily styling time for up to six weeks. In just one hour, this express smoothing service reduces frizz, THE SPEEDY SMOOTHING SOLUTION Results last up to three months. hair that can be shampooed and styled on the same day! our signature keratin to deliver smoother, more manageable This unique system utilizes advanced glycolic technology and THE SAME DAY SMOOTHER daily styling time for up to five months. that reduces frizz and curl, increases manageability, and cuts signature treatment from Keratin Complex® is a life-changer The ultimate smoothing sensation! The award-winning THE SIGNATURE SMOOTHING SOLUTION

SUPER SMOOTH TREATMENTS

8.7/8KC Light Caramel Brown 6.7/6K Dark Caramel Blonde 9.2/9V Light Violet Blonde

130

1501KX03

1501KX02

Save $11.49

Save $44

SHADES OF GRAY COVERAGE Purchase (5) KeraHold Color tubes 3.5oz 3.0/3N Dark Brown 4.0/4N Medium Brown 5.0/5N Light Brown 7.0/7N Medium Blonde 9.0/9N Lightest Blonde

Receive FREE (1) 20 Volume KeraHold Developer 32oz (1) Metal Tube Key KeraHold Collateral & Marketing Support $

39.95

FIGHT THE FADE

Purchase (6) Timeless Color Fade-Defy Shampoo 13.5oz (6) Timeless Color Fade-Defy Conditioner 13.5oz (3) Timeless Color Deep Conditioning Masque 8.5oz Receive FREE (1) Timeless Color Fade-Defy Shampoo 33.8oz (1) Timeless Color Fade-Defy Conditioner 33.8oz Timeless Color Marketing Support & Collateral $

204

1501KX05

1501KX04

Save $24.80

BRIGHT LIGHTS

Purchase (2) It’s a Blonde Thing Keratin Lightening System 1lb Receive FREE (1) It’s a Blonde Thing Keratin Lightening System 1lb $

(1) Demi-Glaze Activator 32oz (1) Color Therapy Wall Chart

(1) Demi-Glaze Activator 32oz (1) Color Therapy Wall Chart $

THE SPEEDY SMOOTHER: STYLIST EDITION

49.60

1501KX06

1.800.933.5733 www.SalonServiceGroup.com

Business Snip The #1 hair concern for men is hair loss, but with the STIMULATE-ME and THICK. AGAIN products men receive the immediate benefit of fuller-looking hair. In the USA alone, the men’s grooming market has reached annual sales of over $6.1 billion. Are you ready for a piece? Sell only 3 GET THICK.AGAIN retail box sets at $75ea ($94 value) to cover the cost of the entire package!

Save $136.50

GET THICK.AGAIN

Purchase (6) GET.THICK.AGAIN Retail box sets Includes: STIMULATE-ME.WASH 8.4oz STIMULATE-ME.RINSE 8.4oz FREE THICK.AGAIN 3.4oz (1) STIMULATE-ME.WASH 33.8oz (1) STIMULATE-ME.RINSE 33.8oz Receive FREE (1) THICK.AGAIN 3.4oz + Glorifier (2) Liter Pumps $

225

1501KM01

RESTOCK: BUY 10 GET 2 FREE! *Available February 1st

Save $27.52

STIMULATE-ME.WASH 8.4oz $

Purchase LUXURY.WASH 8.4oz LUXURY.RINSE 8.4oz Receive FREE EASY.RIDER 3.4oz $

27.50

1501KM02

1501KM05

STIMULATE-ME.RINSE 8.4oz $

137.60

1501KM06

Save 39 $

THICK.AGAIN 3.4oz $

Save $12.50

EASY.LUXURY

137.60

195

1501KM07

Save $13.75

PLUMP.UP.THE.VOLUME Purchase ANGEL.WASH 8.4oz BODY.MASS 3.4oz Receive FREE ANGEL.RINSE 8.4oz $

33.25

1501KM03

Awaken your senses... Stimulate your scalp. NEW!

STIMULATE-ME.WASH • Refreshing daily shampoo for men • Awakens and clarifies hair & scalp • Fights damage and relieves imflammation • Promotes healthier hair growth 8.4oz $13.76 KMSTMW8 33.8oz $30 KMSTMW33

NEW!

STIMULATE-ME.RINSE

NEW!

THICK.AGAIN

• Refreshing and stimulating daily conditioner • Rehydrates hair and scalp without clogging pores • Promote moisture retention, shine and luster • Increases the growth rate of hair 8.4oz $13.76 KMSTMR8 33.8oz $30 KMSTMR33

• Stimulates hair growth and lengthens the growth phase for stronger, thicker hair • Thickens hair and prevents breakage • Fortifies and strengthens roots to prevent thinning and falling hair 3.4oz $19.50 KMTA3

Save $122.52

STYLIST TOOL BAG

Purchase (1) SMOOTHING.BRUSH (1) LARGE.ROLL.BRUSH (1) NEW! SMALL.ROLL.BRUSH (1) NEW! STYLING.BRUSH (1) POUCH WITH CUTTING COMB (1) TEXTURE.COMB (1) TAIL COMB (box of 6) (1) CURL.CLIPS (bag of 8) (1) PIN.CLIPS (bag of 6) (1) SEWING.KIT (1) TEXTURE.NET (1) CAPE

Receive FREE (1) STYLIST BAG (2) TOWEL (12) WAVE.CLIPS (12) MEDIUM.CURLERS (12) LARGE.CURLERS $

188.22

1501KM04

1.800.933.5733 www.SalonServiceGroup.com

1520 E Evergreen St Springfield, MO 65803

Save $11.90

FREE SALON ACCESSORIES

Purchase (24 or more) tubes of OYA color 3.1oz Receive FREE (1) AloeEssence Gloves box 50pk (S, M, or L) (1) Flairosol Spray Bottle S - 1501OYA01

ORDER BY PHONE: 1.800.933.5733

ORDER ONLINE:

www.SalonServiceGroup.com

M - 1501OYA02

L - 1501OYA03

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